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Instagram & Snapchat Likely to Restrict Screenshots After WhatsApp

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Screenshots
Credits: Mashable India

WhatsApp has been experimenting with many different features in order to tackle fake news and other privacy-related matters.

Recently, the application was spotted testing a no-screenshot feature which prevented a user from taking shots of the chat.

Now, it is speculated that Instagram and Snapchat are also deciding to prevent users from doing the same.

How to Use Snapchat App: Step by Step Guide

In a recent report, Dazeinfo has shared that Snapchat is going to make it even trickier for individuals to capture the images, even the old turn-off-the-wifi-and-screenshot trick will not work for users.

On the other hand, Instagram might take-up Snapchat’s idea of notifying users of the name of the user who has done the deed.

Instagram is Testing Screenshot Alerts for Insta Stories!

Not only will these restrictions contribute to helping with privacy and curbing of fake news, but will also help in building trust between the user and the platform, given how Facebook has been in hot waters over user privacy and other reasons the last few months.

Have something to add to the story? Share your thoughts with us in the comments below.

Stay tuned to Brandsyanrio for more news and updates.

 

East River Hosts DigiTales

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Facebook Training Session, DigiTales, which aimed to educate both employees and partners was hosted by East River Pvt Ltd, one of Pakistan’s fastest-growing digital advertising agencies.

The session was conducted by Facebook’s Cindy Nguyen, a Partner Manager at Facebook for the SMB Team, and is one of the representatives for the South Asia/Pakistan region, and Yohny Chan, an Account Manager at Facebook for the last 2+ years, with a vast experience in performance marketing.

 

The main objective of this training session and DigiTales as a whole was to stress upon the importance of recognizing Facebook’s changing dynamics and transforming role since the platform is not just a mere social media tool anymore but an emerging digital marketing asset.

DigiTales was well attended by the following brands: Interwood Mobel, Butterfly, Hiba Life, Sipona, Culligan, Engro Foundation, Rapid Compute, Ziauddin Group, NTL and US Consulate.

As an organization, East River specializes in creating innovative digital content that is tailored to specific business needs. With a unique blend of strategy, creativity, and technology, it aims to translate the client’s vision into an effective, attention-grabbing campaign that ensures brand visibility at all times.

Sharing his thoughts on DigiTales, Business Development Head at East River Shehan Rayer said “Training has always been one of the key foundations of East River. Firstly, for our employees but equally important for our valued and trusted partners. We believe the more informed our clients are the easier it is to work together and achieve mutual targets and KPIs. It’s a simple formula that has proven successful.”

The training session also outlined how to best use Facebook as a business tool. Not only that, it underscored the need to know your way around digital.

Speaking about DigiTales, East River CEO Faizan Syed said “East River DNA consists of Kaizen, which is a Japanese word for continuous improvement. Through training sessions such as these, we are looking to continually improve our service delivery as well as the knowledge-base of the partners we work with.”

Uber is Spreading Smiles & Lifting Spirits of Communities Across Pakistan

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Uber

In Pakistan, Uber celebrated its ‘Global Service Week’, where employees engaged in various volunteer work across cities.

Clad in black and white T-shirts emblazoned with ‘Uber in the community’, the volunteers, visited the Shaukat Khanum Memorial Hospital (SKMH), Patient’s Aid Foundation (PAF), Fatima Memorial Hospital, and SOS village.

At Shaukat Khanum Memorial Hospital (SKMH), the Uber team distributed toys amongst the child patients and spent time with them at the hospital.

Uber community service

During this service week, Uber Pakistan also aligned with a leading non-profit in Karachi, Patient’s Aid Foundation (PAF) focusing on osteoporosis awareness. As part of the activity, Uber employees came up with ideas to promote DEXA scan – one of the screening methods for osteoporosis – at Jinnah Postgraduate Medical Centre, set-up by PAF, which is available free of cost for females.

Uber volunteers also managed to contribute to Fatima Memorial Hospital in a way that would create a significant impact on the organization. The Uber teams did some brainstorming sessions with the hospital teams and provided recommendations to help the institution implement successful plans and campaigns.

Lastly, the Uber team visited SOS Village and spent time while taking the children through creative thought-development games and activities, followed by an entertaining talent show put on display by the children alongside Uber team.

Uber

Uber Pakistan has organized a number of activities to serve the community both organically through the platform, and through programs and philanthropy. Last year, Uber partnered with Benazir Income Support Programme (BISP) to empower women by helping selected BISP beneficiaries to acquire driving skills and providing them 100 rickshaws with minimal installments for repayment. Aiming to enable women to exit the poverty cycle through sustainable earning opportunity.

Similarly, last year, an awareness drive was conducted by driver partners in Lahore wherein they distributed free smog kits to Uber riders, to give them some relief during their daily commute in the smog season.

Uber

Uber also teamed up with Kashf Foundation in a bid to educate driver partners on how to refrain from inappropriate behavior to recognize and prevent unsuitable actions. Titled ‘Dignity at Work’, this training was a part of Uber’s global initiative to help prevent harassment of any kind.

Moreover, Uber’s Pakistan-based executives can be seen volunteering for mentorship programs at the National Incubation Center across Pakistan. Every year, the tech firm organizes a national startup competition giving an opportunity to aspiring tech startup professionals to be guided by experienced trainers and eventually have their ideas judged by investors and mentors during the course of the competition.

Such initiatives are a testament to the fact that Uber takes its social responsibilities seriously and continues to make a difference in the communities it operates in.

GroupM Launches Pepsi Online Food Festival with Foodpanda

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pepsi

GroupM Pakistan has pioneered and yet again delivered an industry first!

Pakistan’s first-ever online food festival with Foodpanda as the platform partner is the start of the “Food-Commerce” revolution.

Pepsi is the Title sponsor of the “Pepsi Online Food Festival”, strengthening their food association.

“Pepsi is an iconic brand with a heritage flourishing over 50 years in Pakistan and it is only natural that as an iconic brand, Pepsi gives the people of Pakistan this first of its kind, disruptive and memorable experience”, commented Saad Khan, Marketing Director, Beverages PepsiCo, Inc. | Pakistan & Afghanistan BU.

The groundbreaking Online Food Festival in partnership with Foodpanda is set to take Karachi by storm from 29th April to 5th May 2019.

The event will run for 7 days with several brands and eateries coming together to offer exclusive deals to the citizens of Karachi. This one of its kind festivals will also feature more than 2000 vendors and 10 novelty vendors; making it one grand tantalizing affair for Karachites!

“At GroupM, we are always a step ahead in understanding and shaping the digital landscape of Pakistan. We will continue to showcase our leadership in terms of Expertise, Partnerships and thought Process”, commented Amna Khatib Paracha, GM Digital, GroupM.

Interest-Free Loans for Young Engineers to be Offered by PEC

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PEC Loans

Pakistan Engineering Council (PEC) Chairman Engineer Jawed Salim Qureshi has announced that the council would offer interest-free loans to young engineers.

For this purpose, they will set up an Engineering Construction Bank to provide these loans to the individuals so that they can start their own venture.

Furthermore, the chairman shared that this is an effort in order to promote an entrepreneurial culture within the country among the youngsters and tackle existing issues like unemployment.

Jobs in Romania for Pakistanis: 500,000 People Needed!

While addressing the Pakistan Society of Agricultural Engineers at University of Agriculture Faisalabad (UAF), Qureshi shared that it is possible to produce low-priced electricity in Pakistan.

He added that the high costs of electricity are taking a negative toll on Pakistan’s exports and there is a dire need to improve the agriculture situation to stabilize the national economy.

Collaborated efforts are needed for supporting the farming community, the downtrodden segment of society, and to promote modern and smart technology for increasing per-acre productivity.

UAF Vice Chancellor Dr. Muhammad Ashraf also shared his two cents and added:

Engineers should come up with low-cost agro-technology for small farms so that per-acre production can be increased manifold.

Stay tuned to Brandsynario for more news and updates.

China Wants to Invest BIG in Pakistan’s Entertainment Industry!

School Summer Vacations 2019 Announced in Sindh

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School Summer Vacations

The schedule for school summer vacations has been rolled out for Sindh’s educational institutes. New timings for institutes have also been announced.

According to the new schedule, the vacations for schools will began from May 1 and will end on June 30.

What’s more, the timing of schools have also been revised from 8:00 am to 02:00 pm.

Private Schools Fee for Summer Vacations Barred by SHC

The Sindh High Court (SHC) has barred private schools from charging summer vacation fees from parents in advance.

A notification was issued in this regards by SHC on Monday in which the authority has strictly warned schools about receiving the advanced fees.

On the other hand, parents have been asked to submit the receipt with the court in case of non-compliance.

“Supreme Court had refunded one-month fees last year. What’s the reason to collect charges this year against the court’s order?” the court questioned.

The administration was also warned of contempt charges if any school was to get caught ignoring the court’s orders.

Drug Testing of School Students to be Introduced by Punjab Govt

On 8th April, the high court passed a verdict that private schools will not charge more than one month’s fee from students and showed resentment on the ‘extortion’ of two to three months’ payment in advance.

Justice Aqeel Abbasi shared, “You people are even ahead of the tax department. Don’t violate the court’s orders. We are now handling the issue leniently, don’t force us to come harder at you.”

“Do you pay three months’ salaries in advance to the teachers?” the bench questioned. “You are paying Rs. 25,000 (to teachers) while getting a signed Rs. 50,000 receipt,” the judge remarked.

Stay tuned to Brandsynario for more news and updates.

Lux Style Awards 2019 Controversy: Frieha Altaf Reveals Her Stance

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lux style awards 2019

Lux Style Awards (LSA) had sparked a massive uproar ever since its nomination list was revealed for the year.

Various luminaries protested against their projects being neglected, the rest protested against not bagging enough nominations and some raised their voice against sexual harassers.

Popular model, Eman Suleman was the first to reject her nomination in solidarity with victims of harassment.

Film Jury of Lux Style Awards Issues Statement After Nominees Boycott

This week, one of Pakistan’s coveted fashion label, Generation and makeup artist, Saima Bargfrede have declared their disassociation from LSA 2019 nominations.

Moreover, Meesha Shafi also requested LSA to remove her song ‘Mein’ from the nomination list.

meesha shafi

Thanking Eman Suleman, Generation, and Saima Bargfrede, Meesha explained the vision behind her empowering track and cited the reason for rejecting her nomination.

Now, the PR mogul Frieha Altaf also raised her voice to show solidarity with sexual harassment victims.

She took to her social media accounts and said that if anyone should step down, it’s the alleged sexual harasser.

View this post on Instagram

Day 2 @beyondbeautifulint @catwalk_events

A post shared by QueenofK👑 (@friehaaltaf) on

 

Have a look at the post below! 

View this post on Instagram

#meinbhi🌺 #lsa2019 #metoo #timesup

A post shared by QueenofK👑 (@friehaaltaf) on

Lux Style Awards 2019: Iman Aly & Eman Suleman’s Clash Goes Viral

Another famous model Rubab Ali also requested to withdraw her nomination. She wrote:

Shafi’s tweet is bound to spark a massive discussion on social media. Ali Zafar and Meesha Shafi’s sexual harassment controversy has been in the news for quite some time now. The court, however, is yet to announce its verdict.

What do you think about Meesha Shafi’s move? Let us know in the comments below.

Originally published on Veryfilmi.com

Avengers: Endgame Full Movie Leaked

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Avengers: Endgame Full Movie

The hype of Avengers: Endgame is high in Pakistan with its tickets being sold like hot cakes.

The Marvel Cinematic Universe (MCU)’s magnum opus is all set to be released tomorrow on April 26 in cinemas countrywide and fans cannot control their excitement.

However, the Hollywood saga has leaked online by the infamous, Tamilrockers.

An illegal online streaming network, Tamilrockers has uploaded Avengers: Endgame Full Movie on their website.

Reportedly, the links of the movie are also uploaded on ThePirateBay and TorrentFreak.

Avengers: Infinity War is a Not-to-be-Missed Spectacle

However, it is a ‘poor quality’ camera-recorded print that has been leaked and is going viral through file sharing sites.

The leaks began from China, where the film opened two days ahead of the US premiere.

Marvel had gone to extreme lengths to safeguard the film from piracy.

The 22nd film of the Marvel Cinematic Universe and grand conclusion to the story, Avengers: Endgame stars Chris Hemsworth, Mark Ruffalo, Jeremy Renner, and Scarlett Johansson, among others.

Atletico De Madrid Academia Opens Doors in Pakistan!

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Update: Pakistani children and football go hand-in-hand. The talented tots are truly a wonderful sight to see given the amazing skills our children have.

Atletico De Madrid Academia is here to give them a professional platform for further development.

It is the first European team to open an academy in Pakistan, a country which is obsessed with cricket and has a Prime Minister who himself is a sports legacy and former captain of the national team.


The academy is training both boys and girls under the presence of Javier Visea and Daniel Limones.

They always have their eyes open; they are willing to learn. Some kids come here for new experiences, just to try. But others are already football fans -Visea said

Visea has been teaching the children of Lahore football for several months now.

We have found a lot of people that want to play football -Limones

Mohamed Atta Tanseer, a Kohat Cement executive had tried to get Real Madrid to open an academy in Pakistan, however, it did not work out in their favor. Instead, their rival Atletico De Madrid decided to open an academy in Pakistan.

Atletico De Madrid Director Syed Zahab Ali said:

We plan to open six academies in the next five years in Pakistan. Two in Lahore, two in Karachi, one in Islamabad and one in Rawalpindi

As of now, the academy is open to children 3 days a week in Lahore and on the weekends a lead training session takes place outside the learning center. So far, 600 children have signed up for the sessions.



When it comes to football, Pakistan is still thriving to revamp the system to promote this much-loved sport in the country.

It looks like things are finally changing in favor of the sport and for football lovers- the future looks brighter than ever!

The Spanish football club Atletico Madrid is to officially open their first football academy, the ‘Atletico De Madrid Academia’ in Pakistan later this month!

According to Independent, the football academy in partnership with Atletico Madrid will be opened in Lahore.

Atletico is ambitious to find raw football talent in Pakistan. The football academy will train talented school children from all over the country under the guidance of Spanish coaches.

PM Imran Khan Invites FIFA President to Revive Football in Pakistan

Atletico wants to see the player progression in Pakistan’s national youth teams in three to five years, and Pakistani players playing for Los Colchoneros in the near future.

This initiative has been taken by Lahore businessmen Muhammad Atta Tanseer and his cousin Omer Sheikh, who are passionate about football and are committed to promoting football in Pakistan.

Talking about the establishment of a football academy in Lahore, the CEO of Lahore academy, Muhammad Atta Tanseer said:

We are merely starting to scratch the surface of infinite talent that remains to be discovered and cultivated into world-class competencies. We are opening the first academy in Lahore and also planning to open in Islamabad and Karachi. We will be holding training camps, clinics and training sessions in other major cities and towns of Pakistan as well.

Two Atletico coaches, Daniel Limones, and Javier Visea, are busy in training Pakistani coaches and talent scouting in local schools and coaching. They both have been living in Lahore since last September.

Daniel Limones said,

No professional team from Europe has started this project in Pakistan. We are the first, and it’s a great opportunity. I think that we have an opportunity to do a lot of things here. Pakistan is a big country with a lot of people, more than 200 million. So in Atlético de Madrid, we thought that it could be a really good opportunity for us. We can find a lot of potential here and a lot of good players.

The formation of a football academy in Pakistan could be the vanguard to more La Liga involvement in South Asia.

Javier Visea added:

We are not looking for players for Atletico Madrid because we know that this is going to be very difficult… Our target is to improve the football here.

Stay tuned to Brandsynario for more updates and news!

PSL 2019: Preparations Across Karachi in Pictures

Jeeto Pakistan: Passes & Registration

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jeeto pakistan

ARY Digital is successfully leading the game show trend with the iconic “Jeeto Pakistan”.

With Fahad Mustafa’s dynamic hosting skills and a plethora of exciting gifts, the show has easily become the nation’s most favorite entertainment show.

With its tagline of “Sab Lay Jao”, the show has distributed millions of prizes amongst the people since its launch back in 2014.

Shan e Ramazan 2019 on ARY Digital: Registration, Passes, Timings

How To Register for Jeeto Pakistan

To register:

SMS:

Type JPR[Space]Name[Space]City and send it to 8038

or

Call: 021-111-000-162

Neha Kakkar Joins ‘Jeeto Pakistan’ Craze! [Watch Video]

Terms & Conditions

Following are terms and conditions for registeringterms_conditions

1) Approval of participation in the show is in the hands of authorized management.

2) The management has all rights to cancel or terminate the entry of any or all participants in the show.

3) Partakers are only eligible to participate with families

4) Incomplete information of any participant will result in possible cancellation of entry in the show.

 

Stay tuned to Brandsynario for more updates.

Shan e Ramazan 2019 on ARY Digital: Registration, Passes, Timings

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shan e ramazan 2019

Ramzan Transmission 2019: The popular Shan e Ramazan 2019 transmission by ARY scored the highest ratings last year and will be gracing your TV screens this year, too.

Although it has been more than 2 years since the iconic Junaid Jamshed passed away, his absence is still felt in the shows he once hosted.

In a recent Instagram post, Waseem Badami confirmed that he will be hosting the Shan e Ramazan this year, too.

View this post on Instagram

#ShaneRamazan

A post shared by Wasim Badami (@waseembadami_official) on

Jeeto Pakistan: Passes, Registration & Timings

Moreover, as seen in a promotional video, Faysal Qureshi and Iqrar ul Hasan will be hosting the show alongside Badami.

We will post the trio’s official promotional video and OST once they are released by the channel itself.

Shan e Ramazan 2019 Registration

Call 021-111-279-111 for registration. Follow the instructions on the phone and receive all the information about ticket fees, what time to reach the venue and entry details.

Timings

Shan e Ramazan will begin airing from the first of Ramadan and the timings will be 2:00 am for suhoor and 2:30 pm till Maghrib. The special transmission of the show is expected to run until Chand Raat.

Contributed by: Hera Mannan

Chinese Buses, Trucks & Trailers to be Manufactured in Pakistan

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Chinese Busses in Pakistan

Malik Group of Companies and Rawal Industrial Equipment have signed an MoU which will allow the manufacturing of Chinese busses, trucks, and trailers in Pakistan.

The MoU was signed by Malik Khuda Bakhsh, Chairman and CEO of Malik Group of Companies and Farrukh Kamal, CEO of Rawal Industrial Equipment for the allowance of Chinese heavy transporter vehicles.

While addressing the present individuals at the occasion, Kamal shared that the company has been well-established and is keeping an eye on China-Pakistan and the boosting trade between both countries.

China Scholarships for Pakistani Students: 20,000 Yearly Scholarships Announced

Reportedly, the assembly plant will be set up at Daudkhel, District Mianwali while production is aimed to start by year-end. Given that the plant will be in the route of the CPEC trade, it will highly influence the manufacturing of vehicles and other technology.

Furthermore, the plant will also bring approximately 5,000 jobs and provide the tourism industry with the needed luxury buses to promote a stronger and positive image of Pakistan. Other products include trucks, tankers, excavators, prime movers, earth moving machinery, and related tech.

On the other hand, Khuda Baksh also addressed the present guests at the occasion and stated that the agreement will not only help supply the needed for transportation for the urban parts of Sindh but also make custom vehicles for selective industries and areas like the Bus Rapid Transit System.

He further added that he was in contact with the  Sindh Transport Department and had shared his desire to launching Chinese-origin busses for public transport especially in a city like Karachi.

Reportedly, the plant will produce 600 Sunlong, 5000 Shacman trucks, 10,000 CIMC-RJST Semi-trailers, and Tankers annually. The expected cost of this project is approximately USD $7-10 million.

Stay tuned to Brandsynario for more news and updates.

BYD China to Launch Electric Vehicles in Pakistan

Film Jury of Lux Style Awards Issues Statement After Nominees Boycott

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Lux style awards

The film jury of the Lux Style Awards 2019 has released a statement after several celebrities announced their disassociation from the nominations.

It stated that all LSA nominations are based on merit, regardless of any case that was ongoing.

Following is the complete PR released by LSA:

Over the past 18 years, the Lux Style Awards have been nurturing Pakistani excellence in fashion, films, music, and drama.

Over these two decades, the Lux Style Awards nominations have been decided by an unbiased, independent and transparent jury of industry peers and critics.

Neither the Lux Style Awards nor Unilever Pakistan has ever intruded into the independence of the Jury’s decision. The LSA’s Jury takes pride in this legacy of merit and authenticity, which have stood the test of time.
In 2019, the Lux Style Awards have been surrounded by dialog around nominees involved in a matter of alleged sexual harassment. The LSA Film jury joins the Lux Brand and Unilever Pakistan in condemning all acts of intolerance, discrimination or harassment.

However, it is also important to emphasize that the decisions of the Film Jury were based on an assessment of the merits of the cinematic work. We do not consider any other extraneous issues related to the personal characters or actions of people associated with that work.

The Film Jury of the Lux Style Awards appreciates the sensitivity of the subject and recognizes the intensity of public sentiment. Nevertheless, it is also important to respect that the case is being decided by Pakistan’s judicial system.

We have complete faith in the law of the land and believe that justice will prevail.

The Film Jury
Lux Style Awards 2019

MCB Bank Reports Exceptional Growth, Announces Highest Quarterly Dividend

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MCB Bank

MCB Bank reports exceptional growth of 24% in Profit Before Tax – Announces the highest quarterly dividend of Rs. 4 / share for the banking industry

The Board of Directors of MCB Bank Limited met under the Chairmanship of Mian Mohammad Mansha, on April 24, 2019, to review the performance of the Bank and approve the condensed interim financial statements for the first quarter ended March 31, 2019.

The Bank has declared a first interim cash dividend of Rs. 4 per share for the quarter ended March 31, 2019, continuing with its highest dividend payout trend.

Standalone Profit Before Tax (PBT) of the Bank for the three months period ended March 31, 2019, increased by 24% to Rs. 9.08 billion.

The effective tax rate for the quarter increased to 44% primarily on account of super tax @ 4% recorded for the tax year 2018, as enacted through the Second Supplementary Act, 2019.

Based on the interest rate calls, the shorter term maturity profiling of the asset base enabled the Bank to leverage the significant interest rate hike.

Resultantly, the net interest income increased by an impressive 22% over the corresponding period last year. The non-markup income block of the Bank was reported at Rs 3.5 billion with major contributions coming in from fee line under credit, guarantees and remittance segments.

On the operating expenses side excluding pension fund, despite the surge in inflationary pressures, the Bank was able to contain the growth percentage to 12%.

The increase includes the deposit protection premium cost amounting to Rs. 288 million, which was made applicable from July 01, 2018. Excluding the impact of deposit protection premium, the increase in operating cost was only 8.31%. The bank continued with its recovery trajectory of classified portfolio and reversed provision amounting to Rs. 405 million on advances whereas reversal of Rs. 26 million was recorded on equity portfolio in the first quarter of 2019.

The Bank remained ahead of the industry on the domestic deposits front, increasing its share to 7.66% from 7.57% as of December 2018. Based on the weekly averages, the domestic deposit base of MCB has grown by 1% as opposed to the decline of 2% reported by the industry. Focusing on its low-cost deposit base, the Bank was able to add 150,000 new accounts during the first quarter of 2019, which reflects customer confidence and the inherent value of a strong brand name.

The Bank on a consolidated basis is operating the 2nd largest network of 1,550 branches in Pakistan. This includes 176 Islamic Banking branches of its wholly owned Islamic Banking subsidiary.

The Bank remains one of the prime stocks traded in the Pakistani equity markets with the highest market capitalization in the industry. The profitability and payout returns of the Bank are one of the highest in the industry.

The Bank remains well capitalized as the Capital Adequacy Ratio is 17.82% against the requirement of 11.90% (including capital conservation buffer of 1.90%). Quality of the capital is evident from Bank’s Common Equity Tier-1 (CET1) to total risk-weighted assets ratio which comes to 15.72% against the requirement of 6.00%. Bank’s capitalization also resulted in a leverage ratio of 7.28% which is well above the regulatory limit of 3.0%. The Bank reported Liquidity Coverage Ratio (LCR) of 195.96% and Net Stable Funding Ratio (NSFR) of 132.20% against the requirement of 100%.

The Bank enjoys the highest local credit ratings of AAA / A1+ categories for the long term and short term respectively, based on PACRA notification dated June 27, 2018. Moreover, PACRA has maintained a TFC rating of MCB Bank Limited at AAA, through its notification dated June 27, 2018.

 

 

Rooh Afza’s Refreshing New Summer TVC Encourages Planting Trees

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rooh afza

Whilst summer in Pakistan brings a great deal of heat and sweat, there are a number of refreshing things like fresh juices, seasonal fruits, cold drinks and beach trips that we look forward to enjoying.

Rooh Afza’s latest Summer TVC 2019 highlights all the goodness of summer whilst encouraging the audience to recycle their bottles to plant trees.

Save the Environment and Have Fun While You’re At It!

Climate change is happening and we all need to view the effects of global warming seriously.

According to a report by the World Economic Forum, Pakistan has one of the lowest levels of forest cover in the region which is well below the 12% recommended by the UN.

This is constantly affecting us and our environment alike, and we need as many trees as possible to counter forest depletion. Not many of us do much about it on an individual level, but Rooh Afza’s latest TVC looks refreshing and fun, whilst raising awareness.

It also instills motivation to take action and plant some trees.

In the TVC we hear Zeb Bangash sing profound words in her honey-like voice “Jaibon mein bhar ker kirnein dhoop ki,Mil ker sajaaein chhaaon ghani” whilst an adorable little boy surprises a girl with a seedling planted in the bottom half of Rooh Afza’s used plastic bottle.

Together the children carry it to the garden to plant it making it a great, productive summer activity for children.

The mother takes pride in this activity. She stirs up a cold, refreshing jug of Rooh Afza and serves it to the kids with lemon and ice. They, in turn, take a selfie and post it on social media, inspiring thousands of youngsters and adults alike to partake in the same.

Summer and Rooh Afza – A Classic Combination

Needless to say, the ad resonates well with us, as the popular combination of summer and Rooh Afza continues to remain the favorite of many Pakistanis to date. This light, rose-colored refreshment has ingredients that are rejuvenating and has become associated as a national drink.

An Ad as Refreshing as the Drink Itself

Commonly known as “The Original Red Drink”, Rooh Afza by Hamdard is sure to leave a positive impact on the audience. The powerhouse has always believed in giving back to society and has made constant efforts in this regards with its CSR activities.

The ad addresses critical environmental and climatic factors, encouraging its audience to plant trees in used Rooh Afza bottles, thereby encouraging recycling.

Contributed by: Hera Manaan

 

 

This Pakistani Travel Enthusiast Will Inspire You to Travel Across the World

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wonder in a suitcase

The tourism industry is clearly booming in Pakistan. Forbes in its list of coolest places to visit in 2019, listed our homeland and encouraged the world to explore the valleys of Hunza, Shigar, and Khaplu.

What’s more, Pakistanis themselves are travel buffs that always harbor a wistful longing to explore the most exotic locations.

We caught up with a travel enthusiast, Rabia Aftab who runs a stunning Instagram travelogue, called Wonder In a Suitcase.

View this post on Instagram

This was fun! Conical hats or Non la are one of the most iconic things from Vietnam. This hat is magic! Wear it during a rainy day and you will know what I’m talking about. That’s why everyone wears them- the farmers, the common folk, tourists, and even foreign dignitaries, because of the historical significance of non la! 👘 from a street shop in Vietnam . . . . #portrait_shot #agameoftones #portraitphotography #vietnamstreetstylegroup #outdoortones #ig_pakistan #discoverglobe #bevisuallyinspired #girlswhotravel #theworldshotz #uniladadventures #hanoi #hanoifood #girlswhotravel #hoianvietnam #hanoivietnam #hanoitravel #hoiancity #pakistanstreetstyle #vietnam2019 #travelphotography #traveldiaries #landscape #tropicals #hoian #dawndotcom #travelblogger #vietnam🇻🇳 #travelblogger #girlsthatwander #danang #hanoi #hanoian

A post shared by Rabia~ (@wonderinasuitcase) on

Brand Manager at a leading MNC, the Instagrammer has a penchant for traveling overseas. One look at her account and you’ll realize that she is a passionate global jet setter.

From Portugal, Vietnam, Croatia to Indonesia, Rabia has visited as many as 35 countries independently and makes sure she flaunts it all on her social media.

The globe-trotter believes that traveling has evolved her personality and has made her a better human being.

Travelling has made me a more peaceful person. I have learned to deal with a lot of things in life that I wasn’t able to.

When you travel abroad you miss flights, stay at places you didn’t think you will stay at. You meet different people from different cultures. That teaches you how everyone is different and makes you a better person.

Since Rabia has marked so many international spots on her map, we wondered what is her take on Alex, the American traveler deeming Pakistan as ‘not an easy place to travel to’.

So I feel that no country is an easy country to travel to. I went to Morocco recently, I really struggled with the language . It was a barrier, But even then if you talk about Pakistan, it is an easy place to travel to as people are really friendly here when compared to a lot of other countries.

Travel bloggers and influencers are flocking our cities, their adventures in Pakistan inspiring millions across the world.

However, our local travel bloggers are working equally hard and playing an instrumental role to boost the nation’s global image.

We also asked her the burning question, i.e. what’s her take on local travel influencers missing from the Pakistan Tourism Summit that happened last month.

It is very good that a lot of International bloggers are coming to Pakistan and getting to know Pakistan better. But it is really unfair to Pakistani bloggers who are also doing great work to promote their nation.

She also feels that its the local talent of Pakistan that is more influential when it comes to travel blogging.

Local travel bloggers are making more impact on the tourism scene in Pakistan. International travel bloggers come and go. But local travel bloggers are the ones who are here and are promoting Pakistan more than anybody else.

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Because Karachi is home I often forget how beautiful and diverse this city is. There is a wonderful coastal belt on one side and a crazy concrete jungle on the other. I certainly live in the best of both worlds. Pictured here is myself bracing up for a camel ride at Sea View. Take a moment to appreciate the colors! Wearing @instachapter2 . . . . #karachi #karachiblogger #seaviewkarachi #camelride #desiblogger #karachistreetstyle #karachigram #girlsthatwander #gowonder #asia #traveler #portrait_shot #agameoftones #portraitphotography #vietnamstreetstylegroup #outdoortones #ig_pakistan #discoverglobe #bevisuallyinspired #girlswhotravel #theworldshotz #uniladadventures #karachikings #karachifood #girlswhotravel

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We found Rabia very different to other travel bloggers who are usually enthralled about traveling to Europe and America. The wanderer is obsessed with Vietnam and is keen to travel all of Asia.

Check out all that she revealed about herself and her crazy voyages around the world

 

 

Aagha Ali Breaks Silence Over Movie Offer from India

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aagha ali

The handsome Pakistani actor Agha Ali is currently making headlines because of his upcoming breakup song titled ‘Main Hara’.

The actor revealed the teaser of the song earlier this month and his fans just cannot stop talking about it.

Moreover, we just found out that the singer-turned-actor Agha Ali was offered an Indian movie that nobody ever knew about.

Main Haara: Aagha Ali’s Heartbreaking Track Gets Noticed by Sarah Khan

During an interview with HUM news, the actor revealed that he was recently offered a Punjabi Indian movie but he turned it down.

While telling about his offer, Aagha Ali said:

I don’t want to make a debut in an Indian Punjabi movie. I would rather make a debut in a Pakistani movie and then I would go on.

He further added that if the situation between India and Pakistan gets better, he might think to work across the border.

Have a look at his interview below!

This wouldn’t be a new thing to say that Indians are totally in love with our artists. Recently, Adnan Siddiqui was approached for yet another role in B-town after his exceptional performance in Mom.

What do you think about the story? Let us know in the comments section below.

For more updates and details, stay tuned to Brandsynario.

The post was first published on Very Filmi.

Apple Sued for $1 Billion After Facial Recognition System Leads to False Arrest!

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Apple Sued

Ousmane Bah, an 18-year old US citizen is now suing Apple for a lawsuit of $1 billion. Bah was arrested in November after he was allegedly arrested and was wrongly linked to thefts via Apple Store’s facial recognition system.

The lawsuit claims that Apple “wrongfully and baselessly damaged” the young man’s reputation The Washington Post reports. However, the company has declined to give any comment over the matter.

On the other hand, the company shared that it does not use the technology in stores. According to the reports and the lawsuit against Bah, he was charged with multiple jurisdictions which led to “severe stress” – three of them have been dropped, while one in New Jersey was unresolved reports Newshub.

WhatsApp Scam: Hackers Are Now Locking Users Out of Their Accounts

Accordingly, Bah lost or misplaced his learner’s license, his attorney told The Washington Post that the license might have been given into an Apple store, incorrectly linking Bah’s name with the thief.

The attorney said that means when the actual offender walked into an Apple store, his face would be recognized as Bah.

Stay tuned to Brandsynario for more news and updates.

Instagram’s New Sticker Lets Users Quiz their Followers

Prepaid Mobile Card Taxes Re-Imposed!

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prepaid mobile card tax

Update: The Supreme Court of Pakistan has restored tax collection on pre-paid mobile phone cards.

The court further added that the apex court will not interfere in this matter. Chief Justice Asif Saeed Khan Khosa headed a 3-member bench of the apex court, as the court gave its verdict.

Tax collection on mobile cards was suspended in June 2018 after the court was told up to Rs. 40 was being deducted on Rs. 100 cards (19.5 percent Federal Excise Duty (FED) was charged along with 12.5 percent withholding tax and 10 percent service/maintenance charge).



Chief Justice (CJ) Saqib Nisar is currently in London to raise funds for the Prime Minister and Supreme Court’s Diamer-Bhasha and Mohmand Dam Fund.

At the fundraiser, he mentioned that by removing the withholding tax on pre-paid mobile phone cards, people saved Rs 3 billion a month. He further added that if the country agrees, the taxes can be re-imposed and the money can be deposited to the dam fund.

CJ Saqib Nisar said that the decision is of the people of Pakistan whether the tax should be re-implemented or not. He continued to add that the dam fund had become a first not just in Pakistan’s history, but in humanity’s.

PM Imran Khan Orders Urban Water Schemes Across Pakistan

An expected cost of $14 billion is needed to build the dams in order to fulfil the extensive shortage of water. He also stated that residents who face the shortage are forced to purchase the tankers at a sky-high price because of the mafia.

So much groundwater has been used that its levels have dropped and beneath that water is poison, he said. “Will we make children drink poison?” he asked. There is no alternative to water he highlighted.

“If, after 40 years, a dam has still not been constructed, is it not criminal negligence?” he asked.

Should taxes be implemented again? Yes or No? Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

Chief Justice Saqib Nisar’s Gives His First Interview to Waqar Zaka During U.K Fundraising Trip

Wrong No. 2: YNH Films Partner Up With EROS International for Overseas Release!

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Wrong No. 2

YNH Films, along with their partners Distribution Club, are proud to announce a media collaboration with one of the largest distribution companies, EROS International for the worldwide release of their upcoming film ‘Wrong No. 2’.

Wrong No. 2 is all set to release on Eid this year. It is a rom-com by the dynamic duo of Yasir Nawaz and Hassan Zia.

The film stars Neelum Munir and Sami Khan in the lead roles, along with Jawaid Sheikh, Danish, and Yasir Nawaz, Ahmed Hassan, Shafqat Cheema, Sana Fakhar, and many other prominent Pakistani actors.

Wrong-No. 2

The story has been penned down by Danish Nawaz, the screenplay of the movie has been written by Yasir Nawaz, while the dialogues have been penned down by Ahmed Hassan.

This important partnership was made possible by one of the producers of the film, Sheikh Abdul Rasheed, who has successfully worked with EROS International previously as well.

The most talented filmmaker and producer Hassan Zia announced the news of this media collaboration and reportedly commented, “We are glad to announce this media partnership with EROS International. With Wrong No. 2 intended to be a fun, comical ride filled with romance for its audience, we believe it has the full potential to cater to the masses globally as well.”

EROS International is a leading production and distribution company that has previously dealt with the Pakistani film industry through its partnership with the makers of the film ‘Bol’.

With this alliance, it can be anticipated for Wrong No. 2 to make waves all through the film industry with its hype and the incredible team behind it.

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