Facebook Training Session, DigiTales, which aimed to educate both employees and partners was hosted by East River Pvt Ltd, one of Pakistan’s fastest-growing digital advertising agencies.

The session was conducted by Facebook’s Cindy Nguyen, a Partner Manager at Facebook for the SMB Team, and is one of the representatives for the South Asia/Pakistan region, and Yohny Chan, an Account Manager at Facebook for the last 2+ years, with a vast experience in performance marketing.

The main objective of this training session and DigiTales as a whole was to stress upon the importance of recognizing Facebook’s changing dynamics and transforming role since the platform is not just a mere social media tool anymore but an emerging digital marketing asset.

DigiTales was well attended by the following brands: Interwood Mobel, Butterfly, Hiba Life, Sipona, Culligan, Engro Foundation, Rapid Compute, Ziauddin Group, NTL and US Consulate.

As an organization, East River specializes in creating innovative digital content that is tailored to specific business needs. With a unique blend of strategy, creativity, and technology, it aims to translate the client’s vision into an effective, attention-grabbing campaign that ensures brand visibility at all times.

Sharing his thoughts on DigiTales, Business Development Head at East River Shehan Rayer said “Training has always been one of the key foundations of East River. Firstly, for our employees but equally important for our valued and trusted partners. We believe the more informed our clients are the easier it is to work together and achieve mutual targets and KPIs. It’s a simple formula that has proven successful.”

The training session also outlined how to best use Facebook as a business tool. Not only that, it underscored the need to know your way around digital.

Speaking about DigiTales, East River CEO Faizan Syed said “East River DNA consists of Kaizen, which is a Japanese word for continuous improvement. Through training sessions such as these, we are looking to continually improve our service delivery as well as the knowledge-base of the partners we work with.”

Whilst summer in Pakistan brings a great deal of heat and sweat, there are a number of refreshing things like fresh juices, seasonal fruits, cold drinks and beach trips that we look forward to enjoying.

Rooh Afza’s latest Summer TVC 2019 highlights all the goodness of summer whilst encouraging the audience to recycle their bottles to plant trees.

Save the Environment and Have Fun While You’re At It!

Climate change is happening and we all need to view the effects of global warming seriously.

According to a report by the World Economic Forum, Pakistan has one of the lowest levels of forest cover in the region which is well below the 12% recommended by the UN.

This is constantly affecting us and our environment alike, and we need as many trees as possible to counter forest depletion. Not many of us do much about it on an individual level, but Rooh Afza’s latest TVC looks refreshing and fun, whilst raising awareness.

It also instills motivation to take action and plant some trees.

In the TVC we hear Zeb Bangash sing profound words in her honey-like voice “Jaibon mein bhar ker kirnein dhoop ki,Mil ker sajaaein chhaaon ghani” whilst an adorable little boy surprises a girl with a seedling planted in the bottom half of Rooh Afza’s used plastic bottle.

Together the children carry it to the garden to plant it making it a great, productive summer activity for children.

The mother takes pride in this activity. She stirs up a cold, refreshing jug of Rooh Afza and serves it to the kids with lemon and ice. They, in turn, take a selfie and post it on social media, inspiring thousands of youngsters and adults alike to partake in the same.

Summer and Rooh Afza – A Classic Combination

Needless to say, the ad resonates well with us, as the popular combination of summer and Rooh Afza continues to remain the favorite of many Pakistanis to date. This light, rose-colored refreshment has ingredients that are rejuvenating and has become associated as a national drink.

An Ad as Refreshing as the Drink Itself

Commonly known as “The Original Red Drink”, Rooh Afza by Hamdard is sure to leave a positive impact on the audience. The powerhouse has always believed in giving back to society and has made constant efforts in this regards with its CSR activities.

The ad addresses critical environmental and climatic factors, encouraging its audience to plant trees in used Rooh Afza bottles, thereby encouraging recycling.

Contributed by: Hera Manaan