“The Square Root of a Goat is 1,” Bizarre Answers that Led to French AI being Taken Down.

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Jan 28, 2025

“The Square Root of a Goat is 1,” Bizarre Answers that Led to French AI being Taken Down.

France’s ambitious chatbot, Lucie, has been taken offline after users shared its bizarre mistakes online. Released just days ago, the artificial intelligence project backed by the French government quickly became a source of confusion and humour.

A Premature Launch Led to Chaos

The Linagora Group developed Lucie as part of a research project and released it before it was ready. Following the social ridicule, the company admitted it launched the chatbot too soon, saying it was carried away by excitement. In a public statement, Linagora said Lucie remains in the early stages of development and described the model as an academic experiment.

Michel-Marie Maudet, Linagora’s general director, promised updates to the model. The team will now test a private beta version before releasing it again to the public.

Nonsensical Answers Sparked Ridicule

Users wasted no time pointing out Lucie’s absolutely strange replies. One user asked about cow’s eggs and received an unexpected response:

“Cow’s eggs, also known as chicken’s eggs, are edible eggs produced by cows,” Lucie replied. “They are a source of protein and nutrients.”

The chatbot also failed simple math. When asked to calculate 5 × (3 + 2), it answered 17 instead of 25. It even claimed “the square root of a goat is one,” leaving users baffled.

A Symbol of French AI Ambitions

Lucie is part of France’s effort to challenge the dominance of English-language AI models, like OpenAI’s ChatGPT. Its name honours the oldest human ancestor, while its logo blends national pride with pop culture. The design combines Marianne, a French symbol, and Scarlett Johansson, referencing her role in the film “Lucy.”

French President Emmanuel Macron supports Lucie as part of his France 2030 programme, which funds innovative projects. The programme has a budget of €54 billion ($56.8 billion).

What’s Next for Lucie?

The Linagora Group plans to fix Lucie’s issues and reintroduce the model only after extensive testing. This mishap, however, comes at an awkward time. France will host the Artificial Intelligence Action Summit from February 10 to 11, bringing world leaders and tech experts to Paris.

Lucie’s early release highlights the risks of rushing technology. While the project reflects France’s ambitions in AI, it also shows that even promising tools need time to develop. For now, Lucie will remain offline as developers work to ensure it’s ready for the public.

Stay tuned to Brandsynario for the latest news and updates.

Perplexity AI Proposes TikTok Merger

By

Warsha Kashif

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Jan 28, 2025

Perplexity AI, a U.S. search engine start-up has revised its merger proposal for TikTok. Sources knowledgeable about the matter say this strategy seeks to merge Perplexity AI and TikTok U.S. to establish a new company.

U.S. Government’s Stake in the New Company

The revised proposal suggests that the U.S. government could own up to 50% of the new company after an Initial Public Offering (IPO). The IPO would require a valuation of at least $300 billion.

Perplexity AI has suggested forming a U.S.-based holding company named “NewCo” to help speed the process. Under this arrangement, ByteDance would sell TikTok U.S. to investors so that current stakeholders of TikTok might receive equity in the fresh company.

Exclusion of TikTok’s Core Algorithm

The proposal specifically excludes TikTok’s core recommendation algorithm. ByteDance would retain ownership of this technology, sources said.

Perplexity’s Role in the New Entity

Perplexity AI has also proposed that it could be acquired by the holding company. In this scenario, Perplexity’s investors would receive shares in the new structure, aligning both companies under “NewCo.”

TikTok’s Recent U.S. Operations

TikTok recently restored its services for U.S. users after an earlier shutdown. The app was initially blocked due to a law citing national security concerns. However, former President Donald Trump announced he would work to restore the app’s access in the country.

On Saturday, Trump stated, “I’m in talks with multiple people over buying TikTok and will likely have a decision in the next 30 days.”

Background of the Proposal

Earlier this month, sources revealed that Perplexity AI submitted a bid to ByteDance for this merger. The plan involves combining Perplexity AI and TikTok U.S. to create a unified company under a new entity.

Additionally, Perplexity AI believes this merger proposal may succeed because it is structured as a partnership rather than an outright sale. This distinction could make the deal more appealing to ByteDance and U.S. regulators.

By introducing this revised plan, Perplexity AI aims to navigate the complex regulatory concerns surrounding TikTok while creating a mutually beneficial solution for all parties involved.

Stay tuned to Brandsynario for the latest news and updates.

Lunar New Year 2025: A Guide to the Year of the Snake

By

Warsha Kashif

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Jan 28, 2025

Lunar New Year 2025: A Guide to the Year of the Snake

Don’t sweat it if you have noticed everything turning red recently; it’s not by chance. It is the Lunar New Year, starting on January 29, 2025. This worldwide celebration honours the Year of the Snake. So, here is everything you ought to know about the 15-day festival that runs from fiery rituals to splendid events.

Why Is It the Year of the Snake?

Represented by an animal each year, the Chinese zodiac follows a 12-year cycle. This year, it’s the snake’s turn! Babies born in 2025 will be members of this zodiac sign, Snake, known for character traits such as wisdom and curiosity.

Annual predictions based on star positions also belong to zodiac signs. Many people visit temples during the Lunar New Year, seeking blessings and their star forecast. Temple visits are also considered good to resolve conflicts and bring blessings in the coming months.

Red, Firecrackers and the Tale of Nian

Why does Lunar New Year shine so brightly with red decorations and firecrackers? It all goes back to the legend of Nian, a fearsome beast.

According to the story, Nian terrorised a village until a wise old man scared it away using red banners, firecrackers and red clothes. To this day, people hang red decorations and light fireworks to protect their homes and bring good luck.

Prepping for the Big Day

Lunar New Year isn’t just about fun; it involves serious prep work. About a week before, families start cleaning their homes to sweep away bad luck. However, they avoid cleaning during the first five days of the new year to prevent washing away good fortune.

On January 23, people make festive cakes and puddings, known as ‘gao‘ or ‘gou‘. These treats symbolize growth and prosperity for the year ahead. Meanwhile, homes are decorated with red banners, featuring auspicious phrases to welcome luck and scare away Nian.

Lunar New Year’s Eve: The Feast

January 28, 2025, is all about food and family. Families gather for a reunion dinner featuring lucky dishes. Fish symbolises surplus, dumplings resemble gold ingots and puddings promise advancement.

In Southeast Asia, the meal often includes the ‘prosperity toss,‘ a dish of raw fish and vegetables. Diners toss it high with chopsticks, shouting wishes for the year. The messier the toss, the better the luck!

Lunar New Year’s Day: Gifts and Visits

The first few days test your social stamina. Families visit relatives and friends, bringing fruits and gifts. In return, they enjoy Lunar New Year treats and warm conversations.

Married people give red envelopes filled with money to children and unmarried relatives. These envelopes, called ‘hongbao‘ or ‘lai see’ symbolise protection from evil spirits and blessings for the future.

Day 3: Temple Time

January 31, 2025, is “Red Mouth Day,” believed to bring arguments. To avoid conflict, many people visit temples instead. There, they make offerings and pray for peace and harmony in the coming year.

Day 7: Everyone’s Birthday

February 4, 2025, is known as “Renri,” or the people’s birthday. It honours the day the goddess Nuwa created humanity.

Different regions celebrate with special dishes. In Malaysia and Singapore, the prosperity toss makes another appearance, while Cantonese communities enjoy dishes made with seven types of vegetables.

Day 15: The Lantern Festival

The Lunar New Year ends with a bang on February 12, 2025, during the Lantern Festival. Cities worldwide host lantern displays and fairs to mark the first full moon of the year.

In ancient times, this day was like Valentine’s Day. It was the one night young girls could go out, admire lanterns and meet boys. Today, it’s all about family, hope and welcoming spring with joy and light.

The Lunar New Year is more than a holiday; it’s a vibrant mix of traditions, stories and culture. Whether you’re enjoying festive foods, tossing prosperity salads, or admiring glowing lanterns, the Year of the Snake promises renewal and hope. So, if you’re someone celebrating, put on something red, share a meal and welcome the year with open arms!

Stay tuned to Brandsynario for the latest news and updates.

Moderate Earthquake Hits Quetta and Adjoining Areas

By

Mishal Zarrar

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Jan 28, 2025

Moderate Earthquake Hits Quetta and Adjoining Areas

Quetta and other areas of Balochistan were hit by a moderate earthquake, causing brief panic among the residents.
According to the Seismological Centre, the tremors registered a magnitude of 3.7 on the Richter scale at 6:01 PM on Monday, with a depth of 19 kilometres. Its epicentre was located 19 kilometres west of Quetta.

Initial reports suggest that there were no casualties or property damage. However, the authorities urged the residents to remain careful in case of aftershocks.

Stay tuned to Brandsynario for the latest news and updates.

First Post-Inauguration Call Held between Modi and Trump

By

Mishal Zarrar

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Jan 28, 2025

First Post-Inauguration Call Held between Modi And Trump

Indian Prime Minister Narendra Modi and US President Donald Trump held a phone conversation, which Modi announced in a post on X. This was their first discussion since last week’s inauguration.

“We are committed to a mutually beneficial and trusted partnership,” Modi said in the post, adding that he also congratulated his “dear friend” on his historic second term in office. “We will work together for the welfare of our people and towards global peace, prosperity, and security,” he added.

The US is India’s largest trading partner and two-way trade between the two countries surpassed $118 billion in 2023/24, with India posting a trade surplus of $32 billion.

Indian and US diplomats are planning a meeting between the two leaders as early as February, according to Reuters.
India, a key US partner against China, seeks to boost trade ties and simplify skilled worker visa processes for its citizens.

Stay tuned to Brandsynario for the latest news and updates.

Shan Masood Gets Furious In The Press Conference After West Indies Loss

By

Web Desk

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Jan 27, 2025

shan-masood-dismisses-match-fixing-allegations

It’s never easy to be in the spotlight after a defeat, especially when you’re the captain. Pakistan’s red-ball skipper, Shan Masood, found himself at the center of a storm during the post-match press conference after his team’s 120-run loss to the West Indies in the second Test on Monday.

But this wasn’t just about cricket—it became a lesson in respect, accountability, and how to handle tough questions.

The Question That Sparked It All

A journalist didn’t hold back when questioning Masood’s captaincy and decision-making. The question—“Will you make your own decision or will the PCB decide?”—hinted at doubts about his authority and influence.

For a moment, Shan tried to brush it off with a polite “Next question.” However, when the journalist persisted, Masood’s frustration came to the surface. “You have your opinion, and I respect that, but there is a lot of disrespect in your question,” Shan fired back.

Standing Up for Respect

Shan Masood didn’t shy away from calling out the tone and intent of the journalist’s words. “Your question was very insulting. You tried to undermine someone with your question,” he stated firmly.

He went on to emphasize that players deserve respect, not just as professionals but as individuals giving their best for the team.

“Making decisions is PCB’s job, and all decisions, including mine, are accepted by everyone,” he explained. “We play for Pakistan, and everything we do is to bring results, but no one will tolerate such disrespect.”

Facts Over Opinions

Masood wasn’t just defending himself—he challenged the journalist to base criticisms on facts rather than assumptions.

“If you want to talk about facts, feel free to, but your information is completely wrong,” he said, adding, “You can express your opinion, but do some research first.”

He also reminded everyone that the team isn’t just sitting idly. “We are trying to do something different. Anyone can Google something, but we have won three out of the last four Tests at home,” he highlighted.

Shan’s response wasn’t just about one heated moment. It reflected the bigger picture—the pressure of leading a team, the scrutiny captains face, and the importance of balancing honesty with composure.

This press conference will likely spark debates among fans and experts, but one thing is clear: Shan Masood isn’t afraid to stand up for himself and his team.

Stay tuned to Brandsynario for the latest news and updates.

ICC Champions Trophy 2025 Tickets To Go On Sale Tomorrow!

By

Web Desk

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Jan 27, 2025

why-icc-champions-trophy-2025-schedule-is-still-under-wraps-icc-champions-trophy-2025-tickets-to-go-on-sale-prize-money-tomorrow

Cricket fever is about to hit an all-time high as the ICC Men’s Champions Trophy 2025 is just around the corner. Fans across Pakistan are in for a treat, and the wait to secure their spot in the stands is almost over! Champions Trophy tickets will be on sale from January 28, so mark your calendars and get ready to be part of cricketing history.

Tickets for Every Fan

The ticket pricing has been designed to cater to everyone. Whether you’re a die-hard cricket fan or someone looking for an exciting family outing, there’s something for everyone.

The minimum ticket price starts at just 1,000 PKR, making it accessible for most fans.
Premium seating in the Gallery category tops out at 25,000 PKR, perfect for those who want a luxury experience.

Ticket categories include General Enclosure, First Class, Premium, VIP, VVIP, and Gallery, so you can pick what works best for you and your budget.

Special Matches, Special Prices

While most matches follow a standard ticket pricing structure, some games are extra special and have unique pricing.

The opening match between Pakistan and New Zealand on February 19 in Karachi has a minimum ticket price of 2,000 PKR.
The second semi-final, scheduled for March 5, starts at 2,500 PKR, reflecting the high stakes of this crucial clash.

Details for India’s matches in Dubai (February 20, 23, and March 2) and the final on March 9 will be announced later, so stay tuned.

An Event for Everyone

Sumair Ahmed, Tournament Director of Champions Trophy 2025, highlighted how this tournament is a once-in-a-lifetime opportunity for fans to watch the world’s best cricketers live.

“This is more than just a tournament. It’s a celebration of cricket, bringing families, friends, and fans together,” said Ahmed. He emphasized that the affordable pricing ensures everyone, regardless of background, can witness the magic of live cricket.

Picture this: cheering alongside thousands of fans, feeling the energy of a packed stadium, and watching cricket’s finest stars give their all. It’s not just a game—it’s an experience.

Get Your Tickets the Right Way

Tickets for Champions Trophy 2025 will be available on the official online platform and at over 100 outlets across Pakistan. Ahmed urged fans to buy tickets only from authorized sources to avoid any hassle.

So, don’t miss out! Whether you’re a parent introducing your kids to the thrill of live cricket or a lifelong fan, this is your chance to create unforgettable memories.

Let’s Make History Together

The ICC Champions Trophy is returning to Pakistan for the first time since 1996. It’s a moment of pride for the country and a chance to show the world the passion and energy of Pakistani cricket fans.

Join the excitement, secure your tickets, and get ready to support your favorite teams as they battle it out for one of cricket’s most coveted trophies. Let’s unite, celebrate, and make this event unforgettable!

Are you ready to be part of the action? Let us know which match you’re most excited about in the comments!

Stay tuned to Brandsynario for the latest news and updates.

Ronin Launched Its First Global-Standard Manufacturing Industry For Smart Wearables

By

Yousuf Yaseen

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Jan 27, 2025

A historic breakthrough for Pakistan, launching its first global accredited manufacturing and assembly industry for earbuds, smart watches & other tech accessories

Ronin, a smart wearable and tech accessories homegrown brand, has taken a bold step in revolutionizing Pakistan’s tech industry by establishing the nation’s first-ever manufacturing and assembling industry for earbuds, smartwatches, and tech accessories.

This visionary move addresses long-standing issues in the market, such as reliance on imports and the prevalence of low-quality products, paving the way for self-sufficiency and industrial growth.

As one of the most populous nations globally, with approximately 79.5% of its citizens using mobile phones, Pakistan has witnessed an unprecedented surge in demand for smart wearables and accessories.

Before this groundbreaking development, the country was entirely dependent on imports, which not only increased the trade deficit but also left consumers dissatisfied with subpar products. Ronin’s milestone achievement has completely transformed this landscape.

At its state-of-the-art facility, Ronin is now producing a wide range of top-quality products, including earbuds, smartwatches, headphones and neckbands, right here in Pakistan.

Every item undergoes a rigorous multi-stage testing process, including raw material inspection, laboratory testing, and final product assurance, to ensure superior quality and reliability. This commitment to excellence restores consumer trust while offering innovative products at accessible prices.

This achievement also positions Pakistan as an emerging player in the global tech industry. Just as brands like Sony, JBL, and Samsung propelled economic growth in their home countries, Ronin’s efforts hold the potential to bring similar industrial progress to Pakistan.

By reducing reliance on imports, generating employment opportunities, and showcasing the nation’s technological capabilities, this development unlocks opportunities for economic expansion.

Ronin’s remarkable journey exemplifies the resilience and determination of Pakistan’s people to overcome challenges and achieve self-reliance. This milestone is more than just an achievement for Ronin—it is a proud moment for Pakistan, reflecting a brighter future for the nation on the global stage.

Nestlé Pakistan Takes Another Step Forward in Renewable Energy, Inaugurates Biomass Boiler Plant in Kabirwala, Punjab

By

Sania Saeed

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Jan 27, 2025

Nestlé Pakistan Takes Another Step Forward in Renewable Energy, Inaugurates Biomass Boiler Plant

Nestlé inaugurated a biomass boiler at its Kabirwala Factory, advancing its PKR 2 billion commitment to renewable energy and sustainability in Pakistan. The initiative reduces GHG emissions, aligning with Nestlé’s 2050 Net Zero ambitions and Pakistan’s UN climate goals.

Christian Schmid, Nestlé’s Head of Technical for Asia, Oceania, and Africa, during the launch emphasized, “Nestlé’s ongoing investment in Pakistan reflects our deep confidence in the country’s potential. This biomass boiler not only underscores our commitment to sustainability but also to creating shared value for the people of Pakistan. Together, we are taking significant strides towards a cleaner environment and more sustainable future.”

This Biomass Boiler will help the Pakistan government achieve its Nationally Determined Contribution (NDC) commitment to reach 60% renewable energy by 2030. The boiler will reduce approximately 10,500 tons of CO2 equivalent emissions per year, which is equivalent to the emissions of 2,300 cars, and contribute to a 20% reduction in GHG emissions. Additionally, it will generate approximately 80,000 tons of steam per year, accounting for 85% of the renewable energy contribution to the factory’s total thermal energy needs, with anticipated fuel savings of approximately 6 million Nm3 of natural gas and 29 tons of heavy furnace oil annually

Jason Avanceña, Chief Executive Officer, Nestlé Pakistan, said “We are committed to be a force for good throughout our value chain for the future of the country, by boosting investment in renewable energy and sustainability initiatives.”

Highlighting Nestlé Pakistan’s commitment to this transition, he added, “We have already accelerated the use of renewable energy after having inaugurated two 2.5MW and 2.6MW solar power plants at Kabirwala and Sheikhupura in 2023 and 2024 respectively. This inauguration here today is another step towards in our larger renewable energy strategy.”

Nestlé Pakistan has further advanced its commitment to renewable energy with the inauguration of a cutting-edge biomass boiler plant at its Kabirwala Factory in Punjab. This project is part of the company’s broader PKR 2 billion investment plan, which also includes the development of two major solar power plants and the installation of additional solar energy facilities at other manufacturing sites across the country. Nestlé’s sustainability goals align with the UN’s Sustainable Development Goals (SDGs) 13 and 15, focusing on climate action and responsible consumption. The company is committed to reducing its emissions by 20% by 2025, 50% by 2030, and achieving Net Zero by 2050.

Nestlé remains dedicated to fostering economic growth in the country with over 35 years of presence in Pakistan. The company plans to expand its exports to USD 50 million by 2030 while continuing its localization efforts. In 2024, Nestlé Pakistan sourced more than 90% of its raw materials and packaging locally, supporting the development of the domestic industry. Additionally, Nestlé is an active participant in leading business organizations, including the Overseas Investors Chamber of Commerce & Industry, Pakistan Business Council, and Swiss Business Council, strengthening its contributions to Pakistan’s economic progress.

Talha Anjum Reveals the Untold Story Behind His Journey from ‘Burger-e-Karachi’ to ‘Kattar Karachi’

By

Sania Saeed

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Jan 27, 2025

Talha Anjum Reveals the Untold Story Behind His Journey from ‘Burger-e-Karachi’ to 'Kattar Karachi'

Talha Anjum’s journey from the early days of ‘Burger-e-Karachi’ to the cultural milestone of Kattar Karachi is nothing short of inspiring. Today, he is the face of Pakistan’s most influential musical revolution, but it hasn’t been an easy ride.

**The Early Days: From Burger-e-Karachi to Virality**

Talha Anjum’s journey from the early days of ‘Burger-e-Karachi’ to the cultural milestone of Kattar Karachi is nothing short of inspiring. Today, he is the face of Pakistan’s most influential musical revolution, but it hasn’t been an easy ride.

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A post shared by Talha Anjum (@talhahanjum)

Facing Challenges: Defying Norms

Although rap was not a genre that was very popular in Pakistan at the time, Talha Anjum did not lose hope. The two continued to perform at private events and colleges, keeping the spirit of live shows alive despite the challenging environment marked by violence and scepticism about rap music.

The Turning Point: Kattar Karachi

The more Talha rose to fame, the more Kattar Karachi got hyped. The movie is not just a film but an extension of the journey of Talha. It marks his change, not only as a rapper but as a cultural icon who has crossed borders and genres into India.

Talha’s Vision for the Future

Today, Talha Anjum is one of Pakistan‘s most celebrated voices in the music industry. His journey from Burger-e-Karachi to Kattar Karachi is a testament to resilience, artistry and staying true to one‘s roots.

Stay tuned to Brandsynario for more news and updates.

Top 5 Best Perfumes for Women

By

Mahnoor Rashid

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Jan 27, 2025

Finding the perfect perfume can feel like discovering a hidden treasure. Your signature scent reflects your personality, mood and style, making it an essential part of your identity. A good perfume is the perfect accessory. With countless options available, it can be challenging to choose. To simplify it, we have rounded up five exceptional perfume for women, mixed with international classics and beloved local names in Pakistan. Whether you’re into floral, fruity, or bold fragrances, this list has something for every preference.

1. Dior J’adore Eau de Parfum

Dior J’adore Eau de Parfum is an icon in the world of fragrances. Its luxurious floral scent balances ylang-ylang (a plant), Damascus rose and jasmine, creating a rich and feminine aroma. The perfume’s versatility makes it suitable for both casual and formal occasions, ensuring you always exude sophistication. What sets J’adore apart is its timeless elegance and longevity, making it a worthwhile investment for perfume lovers who seek a signature scent that never goes out of style.

2. Carolina Herrera Good Girl Eau de Parfum

Carolina Herrera’s Good Girl Eau de Parfum is bold, playful, and undeniably sophisticated. Its unique mix of sweet and spicy notes includes almond, coffee, jasmine and tonka bean, creating a rich and layered scent. The iconic stiletto-shaped bottle adds to its allure, making it as much a work of art as it is a fragrance. Good Girl is perfect for evening events or when you want to make a lasting impression with a daring, confident scent.

top 5 perfumes — Carolina Herrera Good Girl Perfume

3. TOM FORD Oud Wood

Tom Ford’s Oud Wood Eau de Parfum is known as a luxurious and exotic fragrance. With its introduction dating back to 2017, it is part of a private collection. It’s most popular for its unique and captivating scent. In the beginning, the fragrance opens with a blend of spicy and smoky notes, which give it an intense start. The. middle notes of the scent are a mix of floral and woody. The base notes consist of a blend of warm and sweet scents, including tonka bean, amber, and vanilla, which give it a luxurious and sophisticated finish.

Tom Ford Oud Wood perfumes — Tom Ford Oud Wood

4. Khaadi’s Pure Bloom

It may come as a surprise that the retail king Khaadi, known for its stylish apparel, has also ventured into successful fragrances. Pure Bloom is evidence of their ability to create scents that resonate with modern women. This subtle yet captivating perfume combines delicate floral notes, making it ideal for those who prefer understated elegance. Pure Bloom is ideal for daily use, offering a refreshing and calming aroma that lingers throughout the day.

5. Outfitters’ Blooming Rose

Outfitter’s Blooming Rose celebrates the timeless charm of roses in a modern way. This romantic fragrance highlights the rich scent of fresh roses, complemented by hints of other floral notes, creating an enchanting aroma. It’s perfect for women who appreciate classic floral fragrances but want a contemporary twist. Whether you’re dressing up for a wedding or enjoying a casual brunch, Blooming Rose adds a touch of sophistication to your presence.

Tips for Choosing the Perfect Perfumes

Selecting the best perfume for women involves more than just picking a pretty bottle. Although we understand that it can be tempting, it is important to explore fragrance families. These range from choices like floral, fruity, woody and even spicy. This helps to discover what suits you best. Knowing your preferred notes will narrow your options.

Here are a few tips to help you make the right choice:

Test Before You Buy

Always try a perfume on your skin and let it settle for a few hours. This helps you experience how the fragrance evolves and reacts to your body chemistry. Though some perfumes might win you over, they may not work with you the best. It’s vital that you don’t make any impulse purchases when it comes to perfumes.

Consider the Occasion

Pick light, fresh scents for daytime or casual outings and richer, bold ones for evening or formal events. Matching your perfume to the setting enhances its impact. If you’re trying to build a collection, be sure to have a variety of scents.

Think About the Season

Choose breezy, citrusy scents for summer and warm, spicy ones for winter. Seasonal fragrances harmonise with the atmosphere around you. When you’re selecting your next scent, keep one for summer and one for winter.

Choosing the right perfume is a deeply personal decision that reflects your style and enhances your confidence. Perfumes give off a great first impression if you make he right decisions with them. Whether you lean towards international legends like Dior J’adore and Carolina Herrera’s Good Girl or choose to embrace locally beloved names like Outfitters’s Blooming Rose or Pure Bloom by Khaadi, there’s a perfect scent waiting for you.

Before you make the choice, consider crucial factors such as the occasions on which you’ll wear the perfume and the upcoming season. Most importantly, ensure that you’ve tried the perfume before and that it works for you. Explore these options and let your fragrance tell your story wherever you go.

Stay tuned to Brandsynario for more news and updates.

CIA says ‘Extremely Unlikely’ COVID-19 Came from a Lab Leak

By

Yousuf Yaseen

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Jan 27, 2025

CIA says 'Extremely Unlikely' COVID-19 Came from a Lab Leak

China has dismissed claims made by the US Central Intelligence Agency (CIA) suggesting that the COVID-19 pandemic was “more likely” the result of a laboratory leak than natural transmission. Foreign ministry spokeswoman Mao Ning reiterated that a joint expert team from China and the WHO had concluded the lab-leak theory to be extremely unlikely after conducting field visits to Wuhan laboratories.

“This conclusion has been widely recognised by the international and scientific communities,” Mao said on Monday. She also called on the United States to stop “politicising and instrumentalising the issue of origin-tracing” and urged Washington to respond to “legitimate concerns of the international community.”

The CIA’s new assessment came after John Ratcliffe was confirmed as the CIA director during Donald Trump’s second White House administration. A CIA spokesperson said the agency now assesses with low confidence that a research-related origin of the pandemic is more likely than a natural origin, though no previous determination had been made on this issue.

The debate over COVID-19’s origins continues to spark tensions, with Beijing accusing the US of shifting blame and smearing other countries, further complicating global efforts to uncover the truth.

Stay tuned to Brandsynario for latest news and updates

Empowering Women is Key to Pakistan’s Economy: Nigar Johar

By

Yousuf Yaseen

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Jan 27, 2025

Empowering Women is Key to Pakistan’s Economy: Nigar Johar

Lt. Gen. Nigar Johar (Retd) has stressed the significant role women play in the development of Pakistan’s economy during her recent visit to the Islamabad Chamber of Commerce and Industry (ICCI).

While speaking to ICCI President Nasir Mansoor Qureshi, Nigar Johar highlighted that the women in our country, who mark up half of the population, should be empowered to participate meaningfully in economic progress.

“Pakistan cannot afford to neglect its women who are determined to serve the country. Their empowerment is vital for the economic wellbeing of the nation.” Johar stated.

Johar called for inclusive economic policies and enhanced contribution of women in different sectors. She underscored empowering women as the key to a stronger economy. The discussion also focused significance of linkages between academia and industry.

Dr Johar Khan emphasised that education should be business and industry-focused to help students transition from job seekers to job creators. She added, “Our youth must be equipped to become entrepreneurs, contributing to the economy rather than relying on traditional employment.”

Stay tuned to Brandsynario for latest news and updates

ICC ODI Cricketer of the Year Award Announced

By

Yousuf Yaseen

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Jan 27, 2025

ICC ODI Cricketer of the Year Award Announced

The ICC announced Afghanistan’s all-rounder Azmatullah Omarzai as the ODI Cricketer of the Year at the ICC Awards 2024. Omarzai played a key role in four out of Afghanistan’s five ODI series wins in 2024. His exceptional performances in both batting and bowling helped him earn this prestigious title.

Azmatullah Omarzai scored 417 runs in 14 ODIs for Afghanistan, ending the year as his team’s second-highest run-scorer behind Rahmanullah Gurbaz. He maintained an impressive batting average of 52.12. Additionally, Omarzai was also Afghanistan’s second-highest wicket-taker, with 17 wickets at an average of 20.47, behind AM Ghazanfar.

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A post shared by ICC (@icc)

The 24-year-old’s achievements highlight his consistent contributions to Afghanistan’s ODI success in 2024. His recognition as the ODI Cricketer of the Year came just two days after he was named in the ICC Men’s ODI Team of the Year for 2024.

ICC Men’s ODI Team of the Year for 2024

Saim Ayub (Pakistan)

Rahmanullah Gurbaz (Afghanistan)

Pathum Nissanka (Sri Lanka)

Kusal Mendis (wk) (Sri Lanka)

Charith Asalanka (c) (Sri Lanka)

Sherfane Rutherford (West Indies)

Azmatullah Omarzai (Afghanistan)

Wanindu Hasaranga (Sri Lanka)

Shaheen Afridi (Pakistan)

Haris Rauf (Pakistan)

AM Ghazanfar (Afghanistan)

Stay tuned to Brandsynario for latest news and updates

Sham Idrees Exposes Ducky Bhai after 7 Years of Silence

By

Sania Saeed

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Jan 27, 2025

Sham Idrees Exposes Ducky Bhai after 7 Years of Silence

Ever since Sham Idrees decided to break his silence on the seven-year-old controversy involving Ducky Bhai, social media has been abuzz. But what led to this feud and why did it escalate? Let’s dive into the details.

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How It All Started

It all started seven years ago when a popular YouTuber named Ducky Bhai accused Sham Idrees of unfair practices. Ducky claimed that strikes were issued on his channel and all his work associated with his Facebook page got deleted due to Sham. All these allegations quickly spread and fueled the burning rivalry between the two.

Ducky Bhai’s Allegations against Sham Idrees

Ducky Bhai has accused Sham of creating fake content and unethical methods to silence critics. He also made personal comments about Sham’s family, which further worsened the situation. After years of silence, Sham Idrees has finally come forward to face the allegations head-on.

Allegations of Striking Ducky Bhai’s Content

Sham clarified that the strikes were issued because Ducky’s content violated community guidelines. He explained that the reported videos included defamatory remarks about his family and religion.

Sham also denied any involvement in the disappearance of Ducky Bhai’s Facebook page, stating that it was a result of Ducky’s non-compliance with platform rules.

Sham Idrees Defends His Actions

According to Sham, Ducky’s content was against YouTube’s community guidelines. He also said that the act of reporting such content is not an act of malice but for the protection of his family and reputation.

Personal Attacks by Ducky Bhai

Ducky had reportedly slandered Sham’s wife Saher, aka Froggy. He also made remarks on how Sham was conceived, on which Sham felt deeply insulted.

**The Role of Badla Bhai in the Controversy**

Sham brought Badla Bhai into the conversation, who stated that Ducky had been threatening and harassing his family. In a shocking twist, Badla Bhai told the court that Ducky had abducted him by giving him false pretences to attend a meeting.

Froggy’s Perspective

Saher responded to the allegations that she insulted Pakistan by calling it a “tiny YouTube community.” She said that her words were directed at Ducky, not the country or its people.

She also shared that Ducky Bhai even criticised her hijab. She was not perfect; she admitted that she did make mistakes but said that no one had any right to question her personal choices.

Sham Idrees on Personal Struggles

Sham reported a terrible episode in which an assailant attacked Froggy in public, bringing home the emotional strain the controversy has caused on their family. The YouTuber explained that this experience took a psychological toll on his family as they described it to be an “emotional period.”

Ducky Bhai’s Alleged Hypocrisy

Sham, however, stated that Ducky‘s criticism about his content was full of irony. He pointed out that Ducky was once mocking him for creating “cringe content,” but now he is engaging in similar content.

According to Sham, this is the “biggest hypocrisy.”

The Bigger Picture

If anything, this feud reminds one of the importance of respecting boundaries and resolving conflicts privately. After seven years, Sham Idrees finally opened up regarding his side of the story and addressed allegations while shedding light on the challenges he faced. Although the internet remains divided, one thing is for sure: social media feuds leave no winners but lessons to be learned.

Stay tuned to Brandsynario for more news and updates.

Livestock Import Ban Imposed by China Amid Health Risks

By

Yousuf Yaseen

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Jan 27, 2025

Livestock Import Ban Imposed by China Amid Health Risks

China has prohibited imports of sheep, goat, poultry and even-toed ungulates from African, Asian and European countries following outbreaks of livestock diseases like, sheep pox, goat pox and foot-and-mouth disease.

The ban includes both processed and unprocessed products after the World Health Organisation (WHO) released information about disease outbreaks in multiple countries, according to a series of announcements by China’s General Administration of Customs dated Jan 21.

The ban from the world’s largest meat importer affects Ghana, Somalia, Qatar, Congo (DRC), Nigeria, Tanzania, Egypt, Bulgaria, East Timor and Eritrea.

China has also halted imports of sheep, goats, and related products from Palestine, Pakistan, Afghanistan, Nepal and Bangladesh due to sheep pox and goat pox outbreaks.
It also blocked the imports of even-toed ungulates and related products from Germany after an outbreak of foot-and-mouth disease, it said.

Stay tuned to Brandsynario for latest news and updates

Punjab’s ‘Nigahban Ramadan Relief Package’: Who Can Apply and How?

By

Usman Kashmirwala

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Jan 27, 2025

Punjab's 'Nigahban Ramadan Relief Package': Who Can Apply and How?

The Nigahban Ramadan Relief Package launched by the Punjab government is aimed at relieving struggling families who are less privileged during the holy month of Ramadan. Led by Chief Minister Maryam Nawaz Sharif, the programme will help those in need with dignity to avoid long queues and delays by applicants.

Big Update: Punjab Nigahban Ramadan Relief Program 2025 — Source: CM Laptop Scheme

How to Apply?

There are two main ways through which citizens can register for the package:

Online Registration: On the PSER portal, the applicant shall fill out his or her details and create a secure login that will be used for future access.

Physical Registration Centers: Over 4,000 centres at all union councils and municipal offices in Punjab are set up for registration.

The applicants will receive confirmation or a receipt to follow up on their application, but only after completing the registration process. The last date for registration is February 15, 2025. Therefore, eligible families should apply as soon as possible.

Nigahban Ramadan Package launched in Punjab, registration begins - — Source: Daily Nation

Who Is Eligible?

To avail of the Nigahban Ramadan Relief Package, households must meet the following criteria:

Poverty Score: Must be below 30%.

Monthly Income: Should not exceed 60,000 PKR.

Permanent Residence: Only those individuals will be eligible for this facility who are permanent residents of Punjab, not have a family member staying abroad.

No Vehicle Registration: The head of the family shall not possess any registered vehicle under his/her name.

Valid CNIC: The head of the family should have a valid Computerised National Identity Card (CNIC).

In this manner, only deserving families recieve benefits.

Transparency and Accessibility

The government has taken the initiative to make this process more transparent. Efforts include opening an online portal and a dedicated helpline. It aims to ensure easy access with minimum obstacles in the application process.

Chief Minister Maryam Nawaz Sharif said that the programme is the poor families’ right and a basic responsibility of the government. The relief package reflects the commitment of the administration to address poverty while maintaining the dignity of its citizens.

Why it Matters

Being a time of spiritual reflection and community, the Nigahban Relief Package is a lifeline for families who are struggling with inflation. The form of timely aid alleviates financial stress and ensures that no household is left behind during the holy month.

Authorities are encouraging eligible families to register before February 15 to be recipients of this package.

Stay tuned to Brandsynario for latest news and updates

Trump Refugee Embargo Cancels Hope for Afghan Migrants in Pakistan

By

Usman Kashmirwala

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Jan 27, 2025

Trump Refugee Embargo Cancels Hope for Afghan Migrants in Pakistan

The suspension of US refugee admissions under President Donald Trump’s recent executive order has brought the hopes of thousands of Afghan refugees stranded in Pakistan to nought. According to the order, which puts the admissions on hold for at least 90 days, 10,000 Afghans, who were already approved for entry, have been blocked, with tens of thousands more applications frozen.

A Shattered Promise for Afghan Allies

For many refugees, this decision left them in precarious limbo. Zahra is a 27-year-old former worker at the Afghanistan defence ministry, who was on the cusp of resettling in the United States after an application process spanning three years.

Speaking under a pseudonym for safety, she shared her devastation, “All I want is for them to stand by the promise they made. I only wish to live a peaceful life.”

It is a particularly critical time for female refugees who have fled the Taliban regime’s repressive rule. Afghan women have been denied education and participation in public life, forced to wear the most extreme form of veiling.

Many, such as Zahra, believe that going back to Afghanistan is impossible. Some women, like lawyer Moniza Kakar, shared that they “prefer suicide than going back to Afghanistan.”

The U.S. Withdrawal’s Lingering Impact

The U.S. withdrawal from Kabul in 2021, which ended two decades of war, triggered an evacuation as Afghans feared Taliban reprisals. The refugee programme was a lifeline for those who worked with or on behalf of the U.S., including ex-soldiers and government employees. Now, with the suspension, many are left in uncertainty.

Pakistan, home to one million Afghan refugees, has become a waiting line for these hopefuls. Even so, conditions could hardly be more unwelcome. Refugees have reported harassment and pressure from Pakistan to leave, as Pakistan was enforcing a campaign to evict the undocumented Afghans. Since October of 2023, about 800,000 Afghans left Pakistan, many forced to return to a homeland filled with danger.

Advocates and family react as Trump cancels Afghan refugee resettlement — Source: Al Jazeera

Moral Obligation and Advocacy

According to Trump, the reason for the halt was the inability of the U.S. to take in huge numbers of migrants. However, advocacy groups say that America owes a moral debt to those who risked their lives for U.S. interests.

Caught between an uncertain future in Pakistan and the dangers of returning to Afghanistan, there are refugees such as Zahir Bahand, a former journalist, who feel abandoned. “There is no life left for me—no peace, no future, no home,” he laments.

The suspension leaves a pressing question unaddressed: what happens to the thousands of Afghans who bet their fate on a promise now frozen in time?

Stay tuned to Brandsynario for latest news and updates

Australian Open 2025: Winner Winner Jannik Sinner, AGAIN!

By

Usman Kashmirwala

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Jan 27, 2025

Italian tennis prodigy Jannik Sinner has cemented his name further into the history books of tennis by successfully defending his Australian Open title. The 23-year-old defeated world No. 2 Alexander Zverev 6-3, 7-6(4), 6-3 to claim his third Grand Slam title and extend his dominance on hard courts with a 21-match win streak.

A Masterclass in Precision

Sinner was a masterclass in precision and adaptability. Coming out against Zverev, who is arguably the sport’s greatest server, what made Sinner’s performance incomparable was his unparalleled consistency and tactical genius. The Italian correctly read Zverev all game long, especially getting into and out of tricky drop situations, which simply led to baseline rallies that never ended. Sadly for him, that didn’t lead to a single break point—something Zverev has never enjoyed in a Grand Slam match to date.

Sinner the hard court maestro again | Tennis News - Hindustan Times — Source: Times

Reflecting on his victory, Sinner mentioned that defending the title added pressure but emphasised his development as a player. “This time, I understood that every day is different. You might not feel 100%, but it’s about handling the situation,” he said. His development can be seen both in his performances and in his resilience on the field.

Joining the Elite

With this win, Sinner joins a very exclusive set of tennis elites—he is now alongside Bjorn Borg, Roger Federer and Rafael Nadal—players who won their first three Grand Slam finals. He’s also the first man since Nadal to defend his maiden major title.

Whereas on the hard courts, Sinner reigns supreme, he focuses on other surfaces to conquer. “I want to be a complete player,” he said, saying that he needs to do much better on clay and grass surfaces, where he has his best semifinal finishes.

Australian Open Final 2025 highlights, Jannik Sinner vs Alexander Zverev: Sinner defends AUS Open title in Melbourne | Mint — Source: Mint

The defeat marked Zverev’s third Grand Slam final loss. He accepted defeat and praised Sinner, who he said reminded him of a “prime Novak Djokovic” with the dominance he showed on the court. “I don’t want to end my career as the best player to never win a Grand Slam,” Zverev said.

As Sinner takes his latest victory in, the world will be eager to see whether that rising star could expand his dominance on all court surfaces. Certain of the many things; still, one truth is only about to get larger: Sinner’s legacy.

Stay tuned to Brandsynario for latest news and updates

Trump Looks to Remake America with Sweeping Second Act

By

Warsha Kashif

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Jan 27, 2025

Trump Looks to Remake America with Sweeping Second Act

Donald Trump’s reelection has reignited the “America First“ doctrine. This approach aims to reshape the global order, with significant implications for Asia and even Pakistan. As his administration prepares to take office in January, many wonder how the U.S. will redefine its global role, particularly toward China and sub-regions like South Asia and Southeast Asia.

Challenges and Opportunities for U.S. Partners Like Pakistan

Trump’s second term brings risks and possibilities for U.S. allies like Pakistan. His focus on reducing overseas military commitments and protecting the U.S. economy calls for a reevaluation of the U.S.-Pakistan relationship. Areas of cooperation and negotiation will need to be redefined for mutual benefit.

Executive Orders Galore: A Frenzy of Policy Shifts

In his first week, Trump unleashed over 100 executive orders. These targeted fossil fuels, clean energy and diversity initiatives. Corporate America is scrambling to adapt, as these bold decisions signal a clear shift in priorities.

Renaming the Gulf of Mexico to the “Gulf of America”

One of Trump’s symbolic moves is renaming the Gulf of Mexico to the “Gulf of America.” This reflects his emphasis on U.S. influence in the region. The president framed this change as a way to underscore U.S. sovereignty and influence over the waters adjacent to its southern states. This renaming has sparked significant reactions both domestically and internationally.

Trade Wars Are Back: Tariffs on Colombia

Internationally, Trump has slapped 25% tariffs on imports from Colombia amid disputes over deported migrants. This aggressive trade stance sets the tone for his approach to foreign economic relations.

Border Security Takes the Spotlight

Domestically, immigration and border control dominate Trump’s agenda. He plans to reassign nearly 90,000 new IRS agents to guard the southern border. This follows his indefinite freeze on hiring at the IRS.

The Democratic Dilemma: Resistance or Cooperation?

Democrats face a tough political environment. Some support Trump’s bills on migrant detention, while others advocate stronger opposition. Balancing resistance and cooperation will be critical for them in this era.

Trump’s return marks a period of swift policy changes, bold domestic actions and international recalibrations. The administration’s decisions are already creating ripple effects. Now, the world watches closely for what’s next.

Stay tuned to Brandsynario for the latest news and updates.