“Not Worth the Risk”: A Tale of Survival in the Mediterranean Sea

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Dec 21, 2024

"Not Worth the Risk": A Tale of Survival in the Mediterranean Sea

Hassan Ali, a 23-year-old migrant from Pakistan’s Punjab province, tells a story of how he nearly drowned in the Mediterranean Sea only holding a rope for dear life. He said, “I held onto it with my life,” referring to his rescue by a merchant navy ship off the island of Crete in Greece.

Hassan’s parents mortgaged their land and gold jewellery and arranged a half million five lakh rupees seventy-one thousand dollars with a smuggler to take them to Europe. However, after weeks of detention in a small enclosed space in Libya, he was put on a cramped wooden ship. ”There is no going back,” this is what he was told. “Either go forward or die.” As they sailed through stormy waters, the boat’s engine malfunctioned and they flipped over after 40 anxious hours on the sea.

Despite the ordeal, Hassan survived while many others drowned. Pakistani authorities reported at least five deaths, while 47 nationals were rescued. The tragedy highlights the perils faced by thousands of migrants. According to the United Nations High Commissioner for Refugees (UNHCR), over 180,000 people attempted the dangerous sea route to Europe this year, with nearly 3,100 Pakistani migrants arriving in Greece and Italy.

Now living in a refugee camp near Athens, Hassan urges others not to follow his path. “After what we have experienced, I only implore people to never take this route. It is not worth the risk.” For those like Hassan, the dream of dignity in a foreign land often comes at an unimaginable cost.

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Omore and Walls Hit with Rs75m Fine for ‘Misleading’ Advertising

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Yousuf Yaseen

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Dec 21, 2024

Omore and Walls Hit with Rs75m Fine for 'Misleading' Advertising

The Competition Commission of Pakistan CCP at FMC has inflicted a total penalty of Rs170 million on manufacturers and distributors of Walls and Omore products for “misleading consumers” that they were “selling frozen desserts” when they were “actually selling ice cream.”

Some of these companies are Unilever Pakistan which produces the “Walls” and Friesland Campina Engro that produces “Omore”. As per the standard of Pakistan Standards and Quality Control Authority (PSQCA), an ice cream is the food product prepared from the dairy product, which includes milk & cream. On the other hand, “frozen desserts” are produced using dairy products together with vegetable oils. Being commercial manufactured brands, they are manufactured with the ingredients of the frozen dessert category and therefore, to market them as an ice-cream is a violation.

The CCP’s action stems from a complaint filed by M/s Pakistan Fruit Juice Company (Private) Limited, the makers of “Hico” ice cream, which alleged that the two companies had misrepresented their frozen desserts as ice cream through extensive advertising campaigns on television and social media. The complaint highlighted that such marketing misled consumers, distorting the understanding of what constitutes true ice cream.

Following a formal inquiry, the CCP issued show-cause notices to the two companies. During investigation, the Commission referred to standards outlined by the PSQCA. The distinctions were emphasised in the ruling to clarify that the products marketed as “ice cream” by the defendants did not meet the necessary criteria under the regulations.

Besides the penalties pertaining to misleading labels, the CCP also fined Unilever Pakistan Rs. 20 million for false and misleading advertisements and representations on the nutritional values of its frozen desserts and for promoting them as health-ier than dairy based ice-cream. Thus a practice was identified that the act found to be violating Section 10(2)(c) of the Competition Act leading to the additional fine.

CCP’s decision also cited legal actions by the respective bodies of food regulation in USA, Australia and India wherein such misbranding have attracted penalties for the so-called frozen desserts with claims of being ice creams. The United States Food and Drug Administration (FDA) had previously prosecute companies for false and misleading advertising associated with frozen dessert products.

The CCP also ordered both companies to stop using the term ‘ice cream’ to advertise their frozen dessert products. The companies were told to take down the same misleading ads across all forms of media and digital platforms and post clear disclosure statements about what was in their products to avoid confusion among consumers. Pursuant to this order, actions that must be taken include a compliance report that has to be filed to the CCP within 30 days of the order.

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The First Superman Trailer is Here and it’s a Whole Lot

By

Usman Kashmirwala

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Dec 21, 2024

The trailer for James Gunn’s Superman: Legacy finally dropped, and it brings a new bold vision to DC’s flagship superhero. It’s full of nods to Superman’s classic lore and fresh twists, which sets up what could be the most ambitious reboot of the DC cinematic universe yet.

At its core, the trailer revisits the familiar hallmarks of Clark Kent’s journey: the Kent farm, the bustling newsroom of the Daily Planet, and the ever-determined Lois Lane, played by Rachel Brosnahan. But it’s not all nostalgia—Gunn also ventures into uncharted territory, bringing Krypto the Superdog to the big screen, a fan-favourite from the comics long overdue for their cinematic debut.

High-Stakes Drama and Poignant Moments

The trailer opens with a harrowing sequence: Superman, bloodied and vulnerable, lying in the Arctic snow. Krypto comes to his rescue, cementing their bond in a poignant moment. From there, the teaser balances emotional depth with high-octane action. Viewers are treated to glimpses of David Corenswet’s Superman grappling with his dual identity—an alien icon revered and reviled, as a crowd of Metropolis citizens boos him during one striking scene.

A Star-Studded Cast and Fresh Faces

Adding to this mystery are key supporting actor appearances. Nicholas Hoult takes on Lex Luthor, and Pruitt Taylor Vince plays Jonathan Kent. The cast continues to the outer edges of the mythos of Superman, which includes Edi Gathegi; Mister Terrific, Isabela Merced; Hawkgirl and Nathan Fillion; Green Lantern—or at least someone wearing Green Lantern’s helmet, covered in a ridiculous wig.

Superman 2025's First Trailer Has Everything Including Krypto — Source: Kotzaku

Gunn’s vision promises more than just another origin story. The trailer hints at a broader narrative that will tackle themes of humanity, belonging, and heroism under fire. While previous DC efforts often leaned into darker, grittier tones, Gunn appears to aim for a balance—injecting heartfelt moments and lighthearted elements alongside the action.

A New Direction for the DC Universe

Fans have speculated how all these characters and plot threads will fit into one movie without feeling rushed. Gunn’s reputation for blending ensemble casts and sharp storytelling, honed in Guardians of the Galaxy, suggests he’s up to the challenge.

Superman: Legacy will be coming out on July 11, 2025. It is so much more than a reboot. It is a new promise for a renewed universe, with hope, resilience, and the enduring legacy of the Man of Steel. From this trailer, audiences have much to look forward to for the movie.

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Almost Half Of Taxpayers Don’t See their Taxes Being Spent for the Public Good

By

Sania Saeed

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Dec 20, 2024

Public Trust in Tax 2024: Latin America and Beyond – research by ACCA (the Association of Chartered Certified Accountants), IFAC (International Federation of Accountants)

Lahore, 20 December, 2024: Across the globe taxpayers support the idea of a fiscal contract – citizens agreeing to pay tax in exchange for services – but a global poll suggests that only a third see the deal working in practice.

Globally the survey found that 52% of respondents agree that taxes are a contribution to the community rather than a cost (25% disagree, rest neutral), but only 33% agree that tax revenues in their country are spent for the public good (46% disagreeing, rest neutral). In addition, 32% agree that public services and infrastructure are a fair return for the taxes they pay (50% disagree, rest neutral).

But the survey found that Latin American countries are consistently less positive than the regional averages for the sample countries in Africa and Asia. The findings are consistent with previous G20 survey results, where Mexico, Argentina and Brazil typically return lower trust and confidence scores than average.

Public Trust in Tax 2024: Latin America and Beyond – research by ACCA (the Association of Chartered Certified Accountants), IFAC (International Federation of Accountants) and joined for the first time by the OECD (Organisation for Economic Co-operation and Development) – surveyed some of the largest countries by population in different regions of the world, including a deep dive focus on Latin America, encompassing different cultures and economies. The 2024 survey marks the most significant expansion of the work to date, both in terms of questions asked and the countries covered.

The focus on Latin America highlighted a weaker support for the fiscal contract in the region, with only 47% agreeing taxes are a contribution, and just 25% agreeing public services and infrastructure are a fair return for the taxes they pay. Respondents in Latin America were also less likely to see tax primarily as a legal issue. While 56% of those in Africa and 52% in Asia see tax mainly as a matter of laws and regulation, only 39% of respondents in Latin America did – 45% saw tax as an equal blend of both laws and morals, and 16% as mainly an issue of morals and fairness.

Helen Brand OBE, chief executive of ACCA said: ‘Trust in tax systems is crucial for sustainable development and prosperity, and the findings of this survey highlight the challenges that many governments across the world face in building it. We look forward to using this important work to engage with policymakers, tax authorities and civil society to drive evidence-based policy initiatives to build effective and trusted tax systems.’

Commenting on the finding that tax accountants are the most trusted source of information on tax, and politicians the least, Lee White, CEO of IFAC, said ‘Consumer and investor protection is the foundation for economic prosperity, which aligns with building trust in the tax ecosystem. As the survey confirms, and in line with previous editions, professional tax accountants are the most trusted source of tax information globally. This trust places an enormous responsibility on our profession to act with integrity, to bridge the gap between governments and taxpayers, and to uphold the highest standards of ethics.’

Manal Corwin, Director of the OECD Centre for Tax Policy and Administration said: ‘We are pleased to join with ACCA and IFAC on this key research. The findings in this report highlight that support for the fiscal contract remains strong in theory, but it’s not being delivered in practice for many. We can use these findings to identify how to rebuild trust in both the theory and practice of tax across the globe.’

Join ACCA, IFAC and the OECD on 28th January 2025 for the launch event of the Public Trust in Tax 2024 survey, during which the key findings of the report will be presented. The 90-minute webinar will also explore the correlations between characteristics and attitudes towards tax issues, and foster dialogue among policymakers, tax authorities, academics, international organisations, and the accountancy profession to promote evidence-based reforms in taxation and trust-building initiatives globally. See here for more details and register.

Access the report here.

National Finance Olympiad 2024: ICAP Celebrates a Decade of Financial Excellence

By

Sania Saeed

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Dec 20, 2024

NFO — National Finance Olympiad has been a flagship initiative of ICAP’s Professional Accountants in Business (PAIB) Committee.

Karachi, 20th December 2024 – The Institute of Chartered Accountants of Pakistan (ICAP) is proud to mark a milestone with the grand celebration of the 10th National Finance Olympiad (NFO). This landmark event celebrates a decade of financial brilliance, innovation, and leadership, serving as a beacon of excellence for Pakistan’s financial community.

Since its inception, the National Finance Olympiad has been a flagship initiative of ICAP’s Professional Accountants in Business (PAIB) Committee. Over ten years, it has grown into a premier platform for finance professionals to showcase their expertise. A total of 52 teams representing various sectors and organisations participated in the rigorous competition, which spanned two challenging rounds. The top 6 teams, Unilever, Lipton Teas & Infusions, Engro Fertilizers, KPMG, KnS School of Business Studies and K-Electric, showcased exceptional financial expertise and secured their places in the Grand Finale, vying for the coveted title of “National Finance Champion 2024”

The NFO’s dynamic structure continues to evolve, challenging participants to tackle real-world scenarios through the newly introduced simulation-based assessment which was evaluated by industry leaders. The competition also tested the participant vigorously through case studies, board room challenges and interactive sessions that include the thrilling ‘Spin the Wheel’ activity.

The evening commenced with a warm networking session, setting the stage for an engaging competition. Mr. Samiullah Siddiqui FCA, Chairman PAIB Committee and Council Member ICAP, welcomed attendees with an inspiring address.

The President ICAP, Mr. Farrukh Rehman FCA, recognized finance professionals’ critical role in the nation’s socioeconomic development and praised the participants’ exceptional performance. He congratulated all the participating teams and the top contenders, emphasizing how platforms like the NFO 2024, organized by ICAP, serve as catalysts for nurturing the next generation of finance leaders. He highlighted ICAP’s commitment to fostering excellence, resilience, and innovation in the field, ensuring that finance professionals continue to contribute meaningfully to Pakistan’s progress on the global stage.

A panel discussion featuring industry leaders, further enriched the evening, offering their insights into the grand decade-long journey of the National Finance Olympiad. The panelists comprised of Mr. Shakaib Arif FCA, Chief Executive Officer, Naymat Collateral Management Company Limited, Mr. Ali Tariq, CEO Unilever Sri Lanka (former CFO Unilever Pakistan) and Mr. Khalilullah Shaikh FCA, Board Member, IFAC. The session was moderated by Mr. Samiullah Siddiqui FCA, Chairman PAIB Committee and Council Member, ICAP.

Mr. Aijaz Haq, Head of Growth & External Linkages, Karachi School of Business & Leadership (KSBL), addressed the audience sharing his perspectives regarding NFO being a stellar platform that not only celebrates financial expertise but also cultivates strategic thinking and leadership among professionals.

The event unfolded with the introduction of the finalist teams which was followed by an intense Board Room challenge, where each of the 6 teams presented to the esteemed Jury their proposals on different scenarios. The scenarios ranged from Environmental, Social, and Governance, Corporate Social Responsibility, Geo-Political Conflicts and Business Sustainability, Export potential, Strategic Investment Evaluations, and Supply Chain.

The esteemed Jury comprised of Ms. Gulzar Khoja FCA, Chief Financial Officer, PSO; Mr. Khalid Zaman Khan, Group Head of Human Resources, Learning and Organization Development at Meezan Bank Ltd; and Mr. Rayomond Kotwal, Chief Financial Officer, HBL. The Grand Finale comprised of three intense rounds, each designed to test the participants’ financial acumen and strategic thinking. From qualifying assessments to simulation-based challenges, the competition built up to the climactic moments of the Board Room, the rapid-fire 100-second round and Spin the Wheel. The “Spin the Wheel” challenge forced the teams to make strategic choices from six distinct categories while incorporating an element of risk that added unprecedented excitement to the competition.

After a rigorous competition, the KnS School of Business Studies emerged triumphant as the National Finance Olympiad Champion 2024, securing the esteemed trophy. K-Electric and KPMG claimed the titles of 1st and 2nd Runners-up, respectively.

Mr. Samiullah Siddiqui FCA, Chairman PAIB Committee and Council Member ICAP, expressed gratitude to the NFO organizing team of ICAP’s PAIB committee, collaborator Unilever Pakistan Limited, Learning Partner KSBL, Technical Partners A.F. Fergusons & EY Ford Rhodes, ICAP team from Examinations Department, Information Technology Department, MARCOM, and Administration were also appreciated in making NFO 2024 a grand success.

The evening concluded with the distribution of mementos, group photos, and a celebratory dinner.

The National Finance Olympiad has consistently inspired finance professionals to lead with confidence, adapt to evolving challenges, and excel on both national and global stages. The event was attended by a diverse audience including; students, seasoned finance leaders, ICAP members, Past Presidents, Southern Regional Committee members and finance leaders from prominent companies across Pakistan.

Nike to Refocus on Sports Like Basketball and Running

By

Yousuf Yaseen

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Dec 20, 2024

Nike to Refocus on Sports Like Basketball and Running

Nike’s new CEO Elliott Hill warned of a long road to sales recovery for the sportswear giant. In his first public address as CEO, Hill stated that Nike had “lost its obsession with sport” and vowed to refocus on sports like basketball and running. The company aims to move away from heavy discounting and streetwear trends that have shifted its identity, instead prioritising premium pricing and full-price sales through its website and app.

Hill’s strategy is a return to Nike’s roots, which John Nagle of Kavar Capital Partners described as “taking it back to what worked.” By redirecting attention to sports and addressing strained relations with retailers like Foot Locker, Nike hopes to strengthen its core business. However, analysts like Barclays’ Adrienne Yih cautioned that the next four quarters could bring significant margin pressure and EPS reductions as the company navigates this transition.

Nike’s market share has been challenged in recent years by rivals like Roger Federer-backed On and Deckers’ Hoka, both of which have gained traction with innovative designs. Hill highlighted the need for more innovation and less reliance on promotions, a strategy that has weighed on Nike’s profitability. Shares of Nike, which have lost half their value over the past three years, dipped 4% in premarket trading following the muted sales forecast.

Despite the challenges, portfolio managers like Eric Clark of the Rational Dynamic Brands fund remain optimistic about Hill’s leadership, describing him as “a sailor who knows how to drive the ship.” As Nike begins this multi-year recovery, the focus on sports and premium pricing could signal a new chapter for the brand.

Stay tuned to Brandsynario for the latest news and updates.

Leaks Suggest Horizontal Camera for iPhone 17 Pro Max

By

Yousuf Yaseen

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Dec 20, 2024

iPhone 17 Pro Max design leaked; latest details!

Excitement is building as speculation around the upcoming iPhone 17 Pro series continues to grow, with several conflicting leaks emerging online. According to a report from China via Leakster InstantDigital, the iPhone 17 Pro is expected to retain its signature triangular camera setup. Earlier rumours of a Pixel-like camera visor appear to have been dismissed. Meanwhile, leaked images of the iPhone 17 Pro Max suggest a potential shift to a horizontal camera layout, marking a notable design change for Apple’s larger flagship model.

Despite these differences, reports indicate that neither device will include a prominent camera island. This detail suggests a sleeker overall design for the iPhone 17 Pro series. Last month, rumours hinted at a return to aluminium frames, but more recent information suggests Apple may stick with titanium. Titanium offers durability and a premium feel, which would continue to define Apple’s flagship line.

The iPhone 17 Pro design rumours reflect Apple’s possible focus on refining aesthetics while maintaining familiar features. InstantDigital’s claims highlight that the triangular camera setup is likely to stay for the Pro variant. It will ensure continuity for users that are familiar with the layout. For the Pro Max, however, the horizontal camera alignment could provide a fresh look, especially for those drawn to larger devices.

As with any early leaks, these details should be taken cautiously. Apple has not confirmed any of the reported changes or features. Official details are likely to surface closer to the iPhone 17 Pro launch.

Stay tuned to Brandsynario for the latest news and updates.

Pakistan Developing Missiles Capable of Reaching the US

By

Mahnoor Rashid

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Dec 20, 2024

The revelation that Pakistan is developing long-range ballistic missiles capable of reaching the United States has raised significant concerns in Washington. A senior US official recently disclosed these developments, signalling a potential shift in Pakistan’s missile plans. This news not only highlights the deteriorating relationship between the two countries but also questions the strategic intent behind Pakistan’s missile program.

Concerns Over Pakistan’s Missile Program

Deputy National Security Adviser Jon Finer revealed that Pakistan has been advancing its missile technology. He mentioned a focus on long-range ballistic systems and larger rocket engines. These advancements could eventually enable Pakistan to strike targets far beyond South Asia, including the US. This news has struck many. Currently, very few nuclear-armed nations possess such capabilities. Those who do are typically adversarial powers like Russia, China, and North Korea.

Jon Finer emphasised that Pakistan’s actions are seen as an ‘emerging threat’ to the United States. His comments came during a speech at the Carnegie Endowment for International Peace. He described the programme as moving beyond its traditional deterrence against India. Historically, Pakistan has maintained that its nuclear weapons and missile programs aim to counter Indian aggression and ensure regional stability. However, the recent developments suggest a broader and more ambitious trajectory. So far, no one can conclude what has prompted these developments or funded them.

Implications and US Response

The US has imposed new sanctions on Pakistan’s missile program, including measures targeting the state-run defence agency managing the program. US officials have also expressed frustration over Pakistan’s refusal to address concerns about its growing missile capabilities. Washington has repeatedly raised these issues with Islamabad, but so far, the responses have been dismissive.

The US believes Pakistan’s growing missile capabilities could pose a direct threat in the next decade. This has prompted questions about why Pakistan, a longtime partner in counter-terrorism and security, would pursue a program that could potentially target the US. Additionally, Pakistan’s close ties with China, another adversary with advanced ballistic missile technology, further complicate the situation.

A Strained Partnership Between Pakistan And US

The US-Pakistan relationship has had its share of ups and downs. During the Cold War, Pakistan was a key ally against Soviet forces in Afghanistan. In more recent years, it played an important role in counter-terrorism efforts post-9/11. However, disagreements over Pakistan’s nuclear program, its support for the Taliban, and its military coups have strained ties.

Finer’s remarks reflect growing US impatience with Pakistan. To phrase it casually, they are freaking out right now! Experts see this public acknowledgement as a significant shift in the US approach, signalling a tougher stance on proliferation concerns.

Pakistan’s development of long-range missiles marks a turning point in its strategic goals. While Pakistan insists these advancements are for defensive purposes, the US views them as a potential emerging threat. This issue underscores the need for open dialogue and mutual understanding to prevent further deterioration of relations and ensure global stability. As tensions rise, the international community will closely watch how both nations navigate this challenge.

Stay tuned to Brandsynario for more news and updates.

Chinese Astronauts Set Record with 9-Hour Spacewalk

By

Mahnoor Rashid

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Dec 20, 2024

Two Chinese astronauts have made history by completing the longest spacewalk ever recorded, spending nine hours outside their country’s Tiangong Space Station. This mind-blowing achievement highlights China’s growing ambitions in space exploration and its commitment to becoming a leading space power.

Chinese Astronauts Take Over Space

Cai Xuzhe and Song Lingdong, astronauts on the Shenzhou-19 mission, conducted their first spacewalk, also known as an Extravehicular Activity (EVA). Their nine-hour venture surpassed the previous record of eight hours and 56 minutes set by American astronauts in 2001. During the spacewalk, they installed protective equipment to shield the station from space debris and inspected its exterior. Despite the dangerous nature of spacewalks, the astronauts successfully completed their tasks, ensuring the station’s continued functionality.

Song Lingdong shared his thoughts after the historic walk, saying, “While admiring the gorgeous views in space, we also had a deep feeling of the weight and greatness of the manned space endeavour.” His words were filled with the pride and determination driving China’s ambitious space program.

The astronauts were not alone in their efforts. A third crew member, Wang Haoze, stayed inside the station to assist her colleagues during the spacewalk. The team is on a six-month mission to maintain and expand the Tiangong Space Station. They conduct scientific experiments and prepare for future milestones, including sending Chinese astronauts to the moon.

China’s Growing Space Ambitions

The historic spacewalk is another step forward for China’s evolving space program. The Tiangong Space Station represents a critical milestone for the nation, showcasing its ability to sustain long-term human missions in orbit. Over the years, China has made steady progress in space exploration, beginning with its first spacewalk in 2008, which lasted just 19 minutes.

China’s Manned Space Agency has not officially claimed the nine-hour spacewalk as a world record and may be waiting for international validation. However, the accomplishment reminds the country of its technological advancements and determination to compete on the global stage.

This record-breaking spacewalk demonstrates the incredible capabilities of China’s astronauts and space program. By pushing boundaries and achieving new milestones, China is solidifying its position as a major player in space exploration. As the Tiangong mission continues, the world watches with anticipation for what lies ahead — perhaps even a Chinese footprint on the moon in the near future.

Stay tuned to Brandsynario for more news and information.

Ukraine Uses 2 Million Hours of Drone Data to Train AI for War

By

Yousuf Yaseen

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Dec 20, 2024

Ukraine Uses 2 Million Hours of Drone Data to Train AI for War

Ukraine is leveraging a vast archive of drone footage to enhance its military capabilities using artificial intelligence (AI). Since 2022, the OCHI system has centralised data from over 15,000 drone crews, collecting an incredible 2 million hours of battlefield video. Oleksandr Dmitriev, OCHI’s founder, described this footage as “food for the AI.” He highlighted the role of training systems capable of revolutionising warfare. “If you want to teach an AI, you give it 2 million hours (of video), it will become something supernatural,” Dmitriev stated.

The archive’s primary function is to provide military commanders with real-time battlefield visuals from multiple drones on a single screen. However, its long-term potential lies in training AI systems to improve combat tactics, identify targets, and assess weapon effectiveness. With 5–6 terabytes of footage being added daily, this data trove enables AI to learn how to differentiate between battlefield elements like roads, natural obstacles, and ambushes. As Samuel Bendett from the Center for a New American Security explained, “Humans can do this intuitively, but machines cannot, and they have to be trained.”

In addition to OCHI, Ukraine’s Ministry of Defense has deployed the Avengers system. This will integrate AI with drone and CCTV feeds to enhance surveillance. Avengers reportedly identifies around 12,000 Russian equipment pieces weekly, demonstrating the potential of AI in modern warfare. Autonomous drones and exploratory efforts in AI-driven drone swarms further illustrate Ukraine’s commitment to advancing its defence technologies.

While Ukraine refines its AI strategies, Russia also continues to develop AI-driven military capabilities, including its Lancet strike drones. As the conflict evolves, it becomes evident that AI and data driving will play an increasingly pivotal role in the future of warfare.

Stay tuned to Brandsynario for the latest news and updates.

Google Faces Scrutiny over Return to Digital Fingerprinting for Ads

By

Yousuf Yaseen

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Dec 20, 2024

Google Faces Scrutiny Over Return to Digital Fingerprinting for Ads

Google made a comeback into digital fingerprinting in its advertising plan and this move brought criticism. The technology gathers its device details like IP addresses, the user agents and the web activities of the users for multi-device tracking. Advertisers will be permitted to use the capabilities of fingerprinting on smart and gaming consoles starting February 16th, 2025. This has sparked privacy issues since fingerprinting cannot be managed or erased like cookies.

Google claims the technology enables businesses to manage data securely while respecting users’ privacy. According to the company, privacy-enhancing technologies (PETs) have evolved to balance ad efficiency and privacy expectations. It also highlights the shift to streaming platforms and connected TVs as a reason for adopting fingerprinting, stating that advertisers need tools to target users across fragmented platforms.

Criticism from privacy advocates and regulators has been swift. The UK’s Information Commissioner’s Office (ICO) expressed concern about the lack of user control over fingerprinting. Stephen Almond from the ICO stated, “Fingerprinting involves collecting device information that cannot be easily wiped by users, making it harder for individuals to block or clear.” Regulators have warned that fingerprinting must comply with privacy laws and be deployed transparently.

This change comes as Google faces broader regulatory challenges, including potential DOJ mandates to alter its advertising operations. The ICO has labelled fingerprinting a “u-turn” from Google’s previous stance on privacy and pledged to monitor its implementation closely. While Google argues that this method addresses the evolving internet landscape, critics fear it undermines user privacy and control.

Stay tuned to Brandsynario for the latest news and updates.

The Rise of Indoor Cricket in Karachi

By

Warsha Kashif

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Dec 20, 2024

Indoor cricket is gradually gaining popularity in Karachi, a city that already breathes cricket. With a rather different format and more practical accessibility, indoor cricket promises to open new doors in the game for all to play without weather and even space constraints. Several state-of-the-art facilities have emerged in Karachi, providing high-quality pitches and modern amenities to cater to the city’s burgeoning community of indoor cricket enthusiasts.

What is Indoor Cricket?

Indoor cricket is an organised sport that originated in Germany in the 1970s and has since spread across the globe. It keeps the fundamental principles of traditional cricket but is adapted for an enclosed environment, making it perfect for urban settings where outdoor spaces are often limited. A typical indoor cricket game consists of two innings, each with 16 overs, and takes about 60 to 70 minutes to complete. The game is played on a smaller pitch surrounded by a net, ensuring that the ball remains in play and the game progresses quickly.

Why Indoor Cricket is Gaining Popularity

One of the key attractions of indoor cricket is its inclusivity. Players of varying skill levels can participate, and the fast-paced nature of the game keeps it exciting. In addition, the controlled environment eliminates external factors like weather, making it possible to play year-round.

Top Indoor Cricket Places in Karachi

The Legacy Court

Located at B-9, Row-L, Kaneez Fatima Society, Block 2, Hijri Road, near Dhaaba Express in Scheme-33, this is one of the top-class indoor sports facilities. Here, a 360-degree covered net allows for uninterrupted cricket play.

This is also a place for futsal, so it accommodates indoor cricket and indoor futsal seamlessly. Whether you’re looking to enjoy a casual match with friends or participate in organised tournaments, The Legacy Court provides an excellent platform.

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Xtreme Sports

Another excellent indoor facility in Karachi offering cricket and futsal facilities is Xtreme Sports. They have standard pitches and high-class futsal courts where they periodically conduct leagues and tournaments that keep the competitive spirit rolling. From novices to professionals, Xtreme Sports trains players’ skills along with providing them with an avenue for socialisation with sportspeople.

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Golden Gate Cricket Academy

For players, the Golden Gate Cricket Academy is indeed a platform for perfecting their cricketing skills. With its ultra–modernised training apparatus, including a robot arm that offers precision practice, it is stationed at Eastern Star Cricket Ground. The facility incorporates the best of traditional coaching as well as modern equipment for a totally holistic coaching experience. Aspiring cricketers can come here to hone their skills in batting, bowling, and fielding through customized sessions.

Free Hit

Free Hit is not only a sports facility but also a social hub. It has an indoor cricket ground, futsal courts, badminton, tennis, and even football. Free Hit caters to a wide range of people. Its sports cafe provides a relaxed atmosphere where players can sit and socialise after a game. This all-in-one venue is perfect for families, friends, and corporate groups who want to combine sports with leisure.

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Why Indoor Cricket is Growing in Karachi

There are several reasons why indoor cricket is gaining popularity in Karachi. The first reason is that the weather in the city is unpredictable, and power outages are frequent, making outdoor activities difficult. Indoor cricket provides a sure alternative, where the game can be played without any external interruptions. The compact format of the game also makes it suitable for players with busy schedules, as the match can be completed in more than an hour.

Facilities such as The Legacy Court, Xtreme Sports, Golden Gate Cricket Academy, and Free Hit have also contributed to the growth of the sport. They have provided modern amenities and organised leagues and tournaments, thus creating a thriving community for indoor cricket enthusiasts. Furthermore, the inclusion of other sports and recreational activities ensures a broader appeal, attracting not just cricket fans but sports lovers in general.

Indoor cricket is more than a sport, it‘s a growing phenomenon in Karachi that combines fitness, fun, and community. At the peak of facilities, with ever-increasing players, indoor cricket in Karachi is seen to have a bright future. A die-hard cricket fan or a person wanting to do something new and exciting will surely find their place under the sun here.

Stay tuned to Brandsynario for the latest news and updates

Neha Kakkar Plans to Work with Asim Azhar – Fans are Thrilled

By

Sania Saeed

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Dec 20, 2024

Neha also praised Asim Azhar by calling him an exceptional talent and mentioning specifically his song Jo Tu Na Mila.

Recently, Neha Kakkar has been stirring up fans with indications of possibly collaborating with Asim Azhar.

During a press interaction in Dubai in early December, Neha was asked about performing in Pakistan, where her songs enjoy immense popularity. Sharing her thoughts, Neha expressed admiration for the love and positivity she has received from Pakistanis, saying, “Our differences don’t make sense to me. Everyone I meet from Pakistan shows me so much love and positivity.” She elaborated further that there should be unity between the neighbouring countries, adding, “There’s no difference between Indians and Pakistanis. We are all alike.”

Watch here:

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Neha also praised Asim Azhar by calling him an exceptional talent and mentioning specifically his song Jo Tu Na Mila. She expressed her interest in working with him. Fans of both artists were eagerly waiting for a possible musical collaboration that could bridge cultural divides.

This is not the first time that stars from both India and Pakistan have gone on record expressing mutual respect. At the IIFA Awards organised in Abu Dhabi, starlets of Bollywood Ananya Panday and Bobby Deol appreciated Pakistani actors Fawad Khan and Mahira Khan.

Even Diljit Dosanjh warmed the hearts of fans when he invited Hania Aamir on the stage during a concert earlier this year. If this collaboration takes place, it will surely be a milestone for the music industry in terms of stronger cultural bonds between the two nations.

Fans are now keeping their fingers crossed, hoping to witness the magic of Neha Kakkar and Asim Azhar on a shared platform.

Stay tuned to Brandsynario for more news and updates.

Sonya Hussyn’s Winter Style Gets Trolled by Celebrities

By

Sania Saeed

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Dec 20, 2024

onya took to Instagram a few pictures in a wonderful winter outfit against the frosty backdrop of streets lined with snow.

Sonya Hussyn, a popular name in the entertainment industry, is bold with her fashion and never hesitates to show it off. Her latest winter pictures from her snow-capped vacation sparked a wave of funny reactions from fellow celebrities. While Sonya was enjoying her time in a winter wonderland, reactions to her outfit made the real headlines.

A Picture-Perfect Caption

Sonya took to Instagram in a winter outfit against the frosty backdrop of streets lined with snow. She captioned the picture with a cheeky twist: “Cold hands, Warm Heart. ❌ Warm Hands, Cold Heart…. ✔️????” While her followers adored her snowy adventure, some of her celebrity friends couldn’t resist poking fun at her.

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Celebrity Comments Spark Laughter

However, soon, the comment section transformed into a roast session in which Zahid Ahmed took the lead. He remarked sarcastically, “Baji, iske andar jana hota hai,” referring to the casual, outside-carrying apparel.

Aijaz Aslam added a witty remark as he observed, “Yeh decoration wali snow lag rahi hai, main bhi yahan hoon, abhi toh nahi hui snowfall.” Meanwhile, Yasir Hussain stole the show with his dramatic humour: “Amreeka ki sarkon pe churail ka saya. Log gharon se bahar nahi arahy. CNN ????” And his tongue-in-cheek take left fans in stitches.

Sonya’s Cool Comeback

While the comments added a humorous twist, Sonya seemed unperturbed. She continued to share glimpses of her winter vacation, embracing the lighthearted banter from her industry friends.

Her playful personality shone through as she responded to the comments with emojis and good-natured replies. The lighthearted exchange highlights the camaraderie within the entertainment industry, where even a stylish winter photoshoot can spark a wave of laughter.

Stay tuned to Brandsynario for the latest news and updates.

Indian Media’s Propaganda Against Pakistan Women’s Cricket Team

By

Web Desk

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Dec 20, 2024

unequal-treatment-of-pakistan-women-cricket-team

The cricketing world is buzzing again, but this time it’s not about a thrilling match or a superstar’s heroics. Instead, it’s about the hybrid model approved for ICC events and its ripple effects. Unsurprisingly, Indian media has reignited propaganda, raising doubts about Pakistan Women cricket team and their participation in the ICC Women’s World Cup 2025.

The Hybrid Model: A Game-Changer?

First, let’s set the record straight. The International Cricket Council (ICC) recently confirmed the hybrid model for the Champions Trophy 2025. This means the event will be hosted across Pakistan and a neutral venue. For matches involving India and Pakistan during the 2024-2027 ICC cycle, neutral venues are now the go-to solution.

This move, though pragmatic, has sparked plenty of debates. Indian media, in particular, has spun it into a fresh narrative, this time targeting Pakistan’s women’s cricket team.

What’s the Real Story?

So, what’s the fuss about? According to Indian media, Pakistan Women team might not make it to the ICC Women’s World Cup 2025. But let’s break it down rationally.

Qualification for the Women’s World Cup isn’t a straightforward ticket. The top five teams from the ICC Women’s Championship 2022-25, along with host India, will qualify directly. Pakistan, currently ranked eighth, has missed the direct qualification bus.

That’s where the qualifier rounds come in. Two spots are still up for grabs through the Women’s World Cup Qualifier 2025. Pakistan will compete with teams like Sri Lanka, Bangladesh, Ireland, West Indies, and New Zealand to secure their place.

The Road Ahead for Pakistan

Pakistan’s women’s team faces a steep climb. Their recent performances in ODI series against New Zealand, West Indies, and Bangladesh haven’t been stellar. These losses have left them in a tough spot for the qualifiers.

But let’s not count them out just yet. Cricket, after all, is unpredictable, and the qualifier round offers a fresh start. With focused preparation and strong performances, Pakistan’s women’s team can still make it to the World Cup.

Adding to the mix, Pakistan has confirmed that their matches during the Women’s World Cup will be held at a neutral venue. The team will not travel to India for the tournament, maintaining consistency with the hybrid model.

This decision aligns with the same approach used for the Champions Trophy 2025. While it’s not an ideal scenario, it ensures that cricket remains the priority without political distractions.

Stay tuned to Brandsynario for the latest news and updates.

Fine Dine Restaurants in Karachi for When You Want to Go All Out

By

Warsha Kashif

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Dec 20, 2024

Fine Dine Restaurants in Karachi for When You Want to Go All Out

Karachi will not let you down when it comes to enjoying a fine dining experience. The city’s best restaurants provide outstanding ambience, delectable menus, and unmatched service, whether you’re celebrating a special occasion or just want to savour the best cuisine. For those occasions when you want to indulge your palate, here is a carefully selected list of Karachi’s best restaurants.

1. Sakura

Sakura in Karachi is a true Japanese restaurant. This restaurant offers a modern dining experience with four separate kitchens: the main kitchen, sushi bar, teppanyaki grill and robata grill. It is located at 36 C, Khayaban-e-Shahbaz, Phase 6, DHA. Enjoy the immersive atmosphere created by live cooking stations while indulging in carefully prepared meals made with premium ingredients.

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2. Chef’s Table

For the unique experience of combining culinary artistry with individualised service for the customised dining experience, there is Chef’s Table. The eatery is famous for its carefully designed tasting menus, offering an assortment of flavours both locally and internationally. The intimacy of the place is also complemented by the chef’s description of every course. Since it’s in high demand and the restaurant is small, a reservation has to be made in advance.

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3. Okra

Located in the centre of Karachi, Okra is well-known for its European and Mediterranean food. Every dish at the restaurant, from their handcrafted pasta to their succulent seafood, reflects their dedication to using only the best, freshest ingredients. It’s a popular choice for both informal dinners and special celebrations because of its cosy yet sophisticated atmosphere. Their menu is always changing, so there’s always something new to tempt your taste buds.

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4. The Pakistani

For an opulent take on traditional Pakistani cuisine, The Pakistani Restaurant offers a dining experience meant for royals. A favourite among both locals and visitors, the restaurant offers a diverse range of dishes, including mouthwatering kebabs and aromatic biryanis, all made with fresh ingredients and authentic recipes. The interior, which is decorated with cultural motifs, adds to the dining experience.

5. La Mamma Restaurant

With its authentic Italian food, La Mamma brings Italy to Karachi. Classic Italian cuisine is showcased on the menu, with dishes like creamy risottos and wood-fired pizzas. The rustic décor and cosy welcoming ambience are the perfect settings for indulging in traditional Italian hospitality.

6. Côte Rôtie

Côte Rôtie offers a slice of French elegance in Karachi. Known for its sophisticated ambience and meticulously prepared French dishes, this restaurant is a haven for those seeking an authentic French dining experience.

7. Café Aylanto

Cuisine from Europe and the Mediterranean is a speciality of Café Aylanto. Due to its sophisticated and contemporary setting and wide menu, which features dishes like Moroccan chicken and fish and chips, it is an easy choice for a nice dinner out with friends or family. Furthermore, they have built a loyal customer base over the years because of their commitment to excellence.

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8. Ammos

Ammos is bringing the flavours of the Mediterranean to Karachi. It caters to a wide array of dishes, from Italian to American, using traditional recipes and fresh ingredients. Because of its modern décor and relaxed atmosphere, it makes the perfect place for special occasions and casual meals.

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9. Saltage Steakhouse

Saltage Steakhouse is the best place to go if you enjoy steaks. This restaurant offers a rustic yet elegant dining experience, specialising in premium cuts of meat that are cooked to perfection. Not only that, but the variety of sauces and sides served with the steaks are surely going to make you drool!

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10. Fujiyama

With a focus on sushi, sashimi, and teppanyaki, Fujiyama provides a genuine Japanese dining experience. Diners are transported to the heart of Japan by the calm atmosphere and traditional Japanese décor. Fujiyama has become a favourite among fans of Japanese food because of its dedication to authenticity and freshness.

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The world-spanning culinary experiences offered by Karachi’s fine dining scene are as varied as they are exquisite. These restaurants offer more than just food; they offer experiences that are meticulously and passionately prepared.

Stay tuned to Brandsynario for the latest news and updates

PSL 10 Draft Heads to Gwadar: Cricket Meets Coastal Charm

By

Web Desk

-

Dec 20, 2024

psl-10-draft-heads-to-gwadar-cricket-meets-coastal-charm

The Pakistan Cricket Board (PCB) has announced that Gwadar, the breathtaking port city in Balochistan, will host the Player Draft for Pakistan Super League (PSL) 10. This exciting event is set to take place on Saturday, January 11, 2025.

Why Gwadar? A Bold and Brilliant Choice

Gwadar is known for its stunning coastline, strategic importance, and untapped beauty. By choosing this port city as the venue for the Player Draft, the PCB is making a powerful statement.

According to PCB Chairman Mohsin Naqvi, this decision isn’t just about logistics—it’s about vision. “Gwadar represents the heart of Pakistan’s economic future,” he said. The event aims to inspire the youth of Balochistan to take up cricket professionally while showcasing the city’s cultural and economic significance.

Naqvi also highlighted the unifying power of cricket. “Hosting the draft in Gwadar celebrates the unity cricket brings to our nation,” he added.

Expanding PSL’s Reach

PSL CEO Salman Naseer echoed similar sentiments, calling the move a step towards expanding PSL’s reach. “It gives me great pride to announce Gwadar as the host city for the PSL 10 Player Draft,” he said.

Naseer emphasized that PSL isn’t just a league—it’s a celebration of Pakistan’s passion and talent. Taking the draft to Gwadar is a way to inspire young cricketers in Balochistan and beyond to dream big.

What Does This Mean for Cricket?

This decision is a game-changer. For years, Balochistan’s cricketing potential hasn’t been fully realized. Hosting such a high-profile event in Gwadar sends a strong message—it’s time to invest in the region’s talent and infrastructure.

The event will also shine a global spotlight on Gwadar, a city with immense beauty and potential. The PCB’s decision could pave the way for more cricketing events in the region, encouraging local talent and boosting the area’s profile.

Stay tuned to Brandsynario for the latest news and updates.

Hackers Steal $2.2 Billion from Crypto Platforms

By

Warsha Kashif

-

Dec 20, 2024

Hackers Steal $2.2 Billion from Crypto Platforms

The research firm Chainalysis has released a new report claiming that North Korean hackers were responsible for more than half of the $2.2 billion in cryptocurrency thefts in 2024, which is 21% more than the previous year but still less than the thefts that broke records in 2021 and 2022.

North Korea’s Massive Share of Crypto Thefts

North Korean hackers were responsible for $1.3 billion of the stolen amount; double what they stole last year. Some of these hackers involved North Korean operatives pretending to be remote IT workers to infiltrate crypto and tech firms, according to the study.

North Korea has been accused by the US government of using these embezzled funds to support its weapons programs and avoid international sanctions. In fact, a federal court in St. Louis recently charged 14 North Koreans with participating in a massive extortion scheme.

Big Crypto Heists of 2024

This year saw some significant crypto thefts, including:

$300 million stolen from DMM Bitcoin, a Japanese crypto exchange.
$235 million swiped from WazirX, an Indian crypto platform.

Why Crypto is Being Stolen

The primary cause of these thefts, according to the report, was compromised private keys. Cryptocurrency assets are accessed and managed using private keys, and losing them can have disastrous results.

“Centralised exchanges manage substantial amounts of user funds, so a private key compromise can be catastrophic,” a study noted.

Bitcoin’s Surge and a Changing Landscape

Bitcoin’s price has more than doubled this year, fueled by optimism that incoming US President Donald Trump will be more favourable toward cryptocurrency than Joe Biden. The increase in cryptocurrency thefts, however, highlights the necessity of stronger security measures to counteract increasingly complex hacking methods.

A Reward for Information

Anyone with information about North Korea’s supposed cryptocurrency theft schemes could receive up to $5 million, according to a reward offered by the US State Department.

As cryptocurrencies gain more value and attention, they are becoming an even bigger target for hackers. The industry must improve its security to protect users’ funds in an ever-evolving threat landscape.

Stay tuned to Brandsynario for the latest news and updates

Babar Azam Breaks Half-Century Drought & MS Dhoni’s Record

By

Web Desk

-

Dec 20, 2024

Babar Azam Silences the Noise Around His T20 Game

When Babar Azam walks onto the field, there’s always a sense of anticipation. And during the second ODI against South Africa at Newlands, the former Pakistan skipper didn’t disappoint. Not only did he break his half-century drought, but he also etched his name into the record books, surpassing none other than MS Dhoni.

Breaking Records and a Drought

Pakistan’s batting maestro scored a solid 73 off 95 balls, laced with seven beautiful boundaries. This wasn’t just another fifty; it was his first since November 2023. To make it sweeter, it was his 33rd in ODIs and his 39th 50+ score against SENA (South Africa, England, New Zealand, Australia) countries across formats.

With this knock, he overtook Dhoni’s tally of 38 such scores. For fans, it was a reminder of why Babar Azam is often touted as one of the best in the modern game. His calmness, technique, and ability to deliver when it matters most were all on display.

Partnerships That Matter

Babar’s innings wasn’t a solo show. He shared a crucial 115-run partnership with Mohammad Rizwan, who played a gutsy knock of 80 off 82 balls. Rizwan’s innings featured ten boundaries, including three towering sixes.

While the partnership laid a strong foundation, it was Kamran Ghulam who provided the fireworks. His blistering 63 off just 32 balls, including five sixes and four boundaries, pushed Pakistan’s total to an imposing 329.

South Africa’s Fight and Fall

Chasing 330 is never easy, and South Africa learned that the hard way. Their innings never really found rhythm, thanks to some fiery bowling from Pakistan’s pace duo.

Shaheen Afridi was at his lethal best, grabbing four wickets, while Naseem Shah chipped in with three crucial scalps. Heinrich Klaasen tried his best to steady the ship, smashing 97 off 74 balls with eight boundaries and four sixes. But it wasn’t enough.

South Africa were bowled out for 248 in just 43.1 overs, handing Pakistan an 81-run victory and an unassailable 2-0 lead in the series.

With the series in the bag, all eyes now turn to Johannesburg for the third ODI on December 22. While it’s a dead rubber, Pakistan will look to make a clean sweep, and South Africa will aim for a consolation win.

Stay tuned to Brandsynario for the latest news and updates.

Northern Pakistan Turns into a Winter Wonderland after Snowfall

By

Yousuf Yaseen

-

Dec 20, 2024

Northern Pakistan Turns Into a Winter Wonderland After Snowfall

Northern areas of Pakistan have turned into a winter wonderland and many tourists across the country are visiting these beautiful destinations. Places like Murree, Nathiagali, Swat, Kaghan and Naran with snow-capped mountains and calm and pleasant environments provide excellent opportunities for families and adventure lovers to enjoy moderate to heavy snowfall.

Swat is also known as the ‘Switzerland of Pakistan’ due to its enchanting beauty and exciting winter sports. Malam Jabba, which receives an average of 10 feet of snow every year, has emerged as the most popular skiing destination in the area. Tashfeen Haider, Director General of KP Culture and Tourism Authority said, “The skiing at Malam Jabba started in 1962 when the first skiing competition was staged”.

Recognised internationally, Malam Jabba’s skiing resort was established in 1988 and now offers world-class skiing and snowboarding facilities. Visitors also enjoy attractions like the Gandhara civilisation and adventure sports like river rafting and fishing, featuring the unique trout fish of Swat.

Stay tuned to Brandsynario for the latest news and updates.