Embracing The Digital Shift : Zong’s Standout Digital Trainee Executive Program

By

-

Aug 7, 2023

In today’s ever-changing business landscape, digitalization is key to success. Adapting and leveraging digital technologies are vital for competitiveness and sustainable growth. As new graduates embark on their professional journey, choosing the right trainee program becomes pivotal for their future. Amid various options, Zong’s Digital Trainee Executive Program shines as a beacon, offering a comprehensive experience to empower young professionals in the digital age.

Digital Transformation

A Path to Success The world is experiencing an unprecedented digital transformation wave, impacting every industry. Businesses adopt AI, data analytics, cloud computing, and IoT, necessitating a digitally skilled workforce. Zong, a telecom leader, acknowledges this shift, seeking graduates with the right skills to thrive. As tech pioneers, Zong offers youth a chance to lead digital innovation, uplifting the country.

“Above my expectations, Zong’s program provided invaluable hands-on experience with cutting-edge tech. Mentorship from pros was crucial for my growth as a digital specialist.” Shared by a Digital Trainee Executive.

A Comprehensive Learning Experience Zong’s Digital Trainee Executive Program stands out for holistic learning. It covers information, data, communication, and business technologies, offering well-rounded training. Trainees have experience in Marketing, Commercial, HR, Support, IT, and Digital Technologies.

“As a recent grad, Zong’s program shaped my career. Comprehensive development and supportive mentors prepared me for the digital landscape.” Shared Laiba Sajid – Executive Digital Analytics.

Expert Mentors and Guided Growth Mentorship are vital in Zong’s program. Trainees pair with pros as mentors, offering guidance, support, and personalized plans. This nurtures an environment where young pros flourish.

“Zong’s program not only enhanced my tech skills but also soft skills. Their talent nurturing is commendable; I’m confident contributing to digital transformation.” Shared Muhammad Abdullah.

Begin Your Journey The transition from academia to work can be daunting. Zong’s Digital Trainee Executive Program serves as a launchpad, fostering learning, experimentation, and confidence. It positions trainees competitively in the job market, providing an edge for digital careers.

Choosing the right program shapes a grad’s success. Zong stands out for holistic learning, mentorship, and career kickstart. Embrace the digital future with Zong, unlocking potential in this dynamic industry.

To apply, visit Zong’s website by August 10, 2023.

DW Joins Agreement To Boost Golf In Faisalabad, Pakistan’s Third-Largest City

By

Unzila Riaz

-

Aug 5, 2023

In Faisalabad on August 5th, 2023, Discount World – DW, dedicated to enhancing services for its VISA Premium Members, has joined forces with Lyallpur Golf Club Faisalabad to advance the sport of Golf in Pakistan.

This collaboration, driven by VISA, is focused exclusively on providing exclusive perks for Visa Premium Card Holders. Discount World’s decision to align with Lyallpur Golf Club marks a significant stride for avid golf enthusiasts.

Enthusiasts keen on the sport can now access the facility at no cost by presenting their Visa Premium Cards. This partnership not only promises to revolutionize the golf promotion landscape in Pakistan but also aims to entice new enthusiasts, thus forging pathways for Pakistan’s representation in golf on both domestic and international fronts.

Speaking at the signing ceremony, Mr. Sultan Richard, Chairman & CEO of DW, expressed, “Our collaboration with Lyallpur Golf Club to promote golf in Pakistan is truly gratifying. This strategic partnership with VISA holds immense potential for the golfing community and stands as a promising initiative to attract fresh interest in golf within Pakistan.”

The agreement was formalized in the presence of the distinguished business community of Faisalabad, with Mr. Sultan Richard, Chairman & CEO of Discount World, and Moeen Mehmood Khan, Honorary Secretary of Lyallpur Golf Club, signing on.

Eager about the collaborative alliance powered by VISA, Honorary Secretary of Lyallpur Golf Club, Moeen Mehmood Khan, conveyed, “Embarking on this partnership with Discount World, made possible through VISA, is a tremendous privilege. This collaboration will serve as an avenue for individuals passionate about golf and contribute to elevating the popularity of golf in Pakistan.”

Stay tuned to Brandsynario for more news and updates.

Navigating the Advertising Industry: An In-Depth Talk with Ali Belgaumi, CFO Grey Group

By

Ariba Raza

-

Aug 5, 2023

Welcome to our exclusive interview with Ali Belgaumi, the brilliant mind behind the financial success of Grey Group, one of the leading advertising agencies in the world. As the Chief Financial Officer, Ali’s strategic prowess and financial acumen have played a crucial role in propelling Grey Group to new heights.

With an impressive track record and a deep understanding of the dynamic advertising landscape, Ali Belgaumi offers us a glimpse into the inner workings of Grey Group. In this candid conversation, we explore the man behind the numbers, his insights on the industry, and his vision for a thriving and innovative future for Grey Group. So, let’s dive into the world of advertising finance with Ali Belgaumi.

Ariba Raza: As the Chief Financial Officer of Grey Group for International Markets, how has advertising changed over the years?

Ali Belgaumi: Advertising has evolved significantly in recent years; driven by the rise of digital media and the increasing sophistication of consumers. Investment in digital advertising continues to grow exponentially across the international markets and is seen as an effective way to target consumers more efficiently. In addition, we have seen a move to more data driven activities as data becomes more readily available. In more recent years, Influencer Marketing has gained significant popularity as Brands partner with social media influencers to promote their products.

AR: What shifts do you anticipate in the future?

AB: The use of Artificial Intelligence in advertising will likely reshape the industry in coming years. As AI becomes more ubiquitous, its use in creating more targeted and personalized campaigns will increase as well.

AR: How has OpenAI influenced creativity and talent acquisition in the advertising sector? What are the current technology spending trends in the advertising industry and what areas do you expect to see significant investment and growth in the future?

AB: OpenAI’s tools and technologies can be used to generate text, translate languages, and write different kinds of creative content. This can free up creatives to focus on more strategic and high-level work, and it can also help to improve the quality of advertising campaigns. In addition, AI can be used to analyze data and identify potential customers to create personalized ads that are more likely to be relevant and effective. OpenAI’s machine learning has the potential to improve the way that advertising is measured and evaluated to track effectiveness of advertising campaigns, and it can also be used to identify which ads are most likely to drive conversions. In terms of technology spending trends, I foresee investment in data, personalized advertising, and harnessing the power of AI. The recent partnership between WPP and Nvidia to build AI tools is testament to the increasing importance of AI in providing digital content more effectively and efficiently.

AR: What is the current size of the advertising industry in terms of financing and how do you foresee its future growth?

AB: In 2022, the global advertising spend witnessed substantial growth, reaching an impressive $686 billion, a significant increase from $650 billion in the previous year (2021). This growth is being driven by several factors, including the increasing popularity of digital advertising, the growth of mobile advertising, and the rise of social media. I foresee the advertising industry continuing to grow in the future. The rise of new technologies, such as artificial intelligence and virtual reality, is opening new opportunities for advertisers to reach consumers. Additionally, the increasing globalization of the economy is creating new markets for advertisers to target.

AR: What are Grey Group’s plan in Pakistan?

AB: WPP and Grey Group view Pakistan as an important emerging market. We will continue to invest in the market to ensure we are providing world class services to our MNC and local clients. We continue to provide a full suite of services and capabilities to all our clients in Pakistan.

AR: What are the advantages and disadvantages of integrated and specialized markets in advertising?

AB: Global advertising networks market strategy differs based on their needs to provide services to their clients. Capabilities in each market are driven by the inherent strengths in each market and the needs of clients. Grey Group has always viewed its studios around the world as a holistic and borderless collective of creative professionals. This enables our clients to access our capabilities seamlessly across the world. We do not view our studios as standalone entities but rather a seamless global organization creating Famously Effective work to drive our client’s business.

AR: How do you navigate challenges in diverse regions and ensure effective management across markets?

AB: We operate in a symbiotic partnership as “one Grey”across our global studios. This approach enables us to work efficiently and collaboratively.

AR: How has data analytics evolved within Grey Group and how do you leverage insights for strategic decision-making?

AB: Grey Group has leveraged the immense data capabilities at its disposal via WPP. In addition, we continue to invest in talent that can leverage insights and create Famously Effective work for our clients.

AR: How does Grey Group approach sustainability and responsible practices in advertising?

AB: Grey Group is committed to working with our clients to create ethical and transparent campaigns that respect the privacy of consumers. We continue to work with our clients and WPP to promote sustainable practices within our organization and in the creation of our campaigns on behalf of our clients.

AR: What is Grey Group’s strategy regarding acquisitions and how do these decisions align with company objectives?

AB: All our M&A and strategic growth initiatives are intrinsically aligned with our global objective of creating Famously Effective work that drive our client’s business.

AR: How has Grey Group adapted its strategies for social media and influencer marketing campaigns?

AB: Grey Group is committed to investing in world class talent and in our agencies to develop campaigns that deliver business results for our clients. Social and influencer marketing is one of the areas we have invested through M&A, talent acquisition and leveraging WPP’s capabilities to ensure integrated campaigns for our clients.

AR: How do you manage risk within Grey Group’s international markets?

Grey Group has stringent compliance standards that have been developed in conjunction with WPP. The Grey International team works closely with our studio leadership to ensure we manage and mitigate any and all risk by adhering to our standard operating procedures.

AR: How do you foster collaboration between different departments in Grey Group?

AB: At Grey Group, we share a singular objective to create world class Famously Effective work for our clients. We do so in a seamless borderless way that promotes collaboration and capability sharing across all our studios.

Stay tuned to Brandsynario for the latest news and updates.

Tecno Camon 20 | Unboxing & Full Review

By

Web Desk

-

Aug 4, 2023

Introducing the TECNO Camon 20 – a powerhouse with a 48MP Quad AI Camera, 6.8″ Dot-in Display, and a 5000mAh battery for long-lasting performance. Priced at just 53,999 PKR, it’s a steal! Also, stay tuned for the Camon 20 Pro at 60,999 PKR and Camon 20 Premier at 119,999 PKR. Exciting choices ahead! Don’t miss this review; it might just be your perfect smartphone match!

Sajal Aly As The Brand Ambassador Of Techno For 2023

By

Unzila Riaz

-

Aug 4, 2023

Techno, one of Pakistan’s leading mobile phone giants, has thrilled its customers by unveiling the most significant news of the year. Sajal Aly, the acclaimed superstar renowned for her incredible contributions to the entertainment industry, has been named the brand ambassador for 2023.

With this prestigious role, Sajal Aly will be the face of TECNO’s forthcoming products, including the highly anticipated CAMON 20 series. This series promises to revolutionize mobile photography and elevate user experiences to new heights, aligning perfectly with TECNO’s commitment to technological excellence.

On this remarkable partnership, Sajal expresses her excitement, stating, “I am absolutely delighted to join hands with TECNO, a brand that prioritizes user experience and innovation above all else. I am genuinely eager to explore and discover all the upcoming products and can’t wait to share my firsthand experience with all of you.”

The launch of the CAMON 20 series in Pakistan has already sparked a whirlwind of excitement in the market due to its exceptional features and cutting-edge technology. It has captured the attention of tech enthusiasts and consumers alike, generating immense anticipation for an unparalleled smartphone experience.

Together, TECNO and Sajal Aly are ready to create an unforgettable experience for consumers, leaving an indelible mark on the hearts and minds of people across Pakistan.

https://www.youtube.com/watch?v=pCfKBicxzeY

OPPO Tops China, Ranks Fourth Globally In H1 2023 With Find N2 Flip Success

By

Unzila Riaz

-

Aug 4, 2023

On August 4, 2023, in Lahore, boosted by the strong performance of its Find N2 series and Find X6 series flagship smartphones, OPPO ranks first in the Chinese smartphone market in H1 2023 and fourth globally during the same period.

According to data from Canalys, OPPO held a 10% share of the global smartphone market in H1, with 51.9 million shipments, and an 18% share of the China smartphone market in H1 2023, making it the best-selling brand in China during the first half of the year.

OPPO’s performance has been driven in part by the success of foldable smartphones, which have entered a period of rapid growth this year and continue to show significant upside potential. Counterpoint Research estimates that global shipments of foldable smartphones are expected to grow at a 114% compound annual growth rate from 2019 to 2025, increasing fourfold between 2022 and 2025 to reach 55 million units. Chinese OEMs, including OPPO, have been quick to embrace the foldable market, contributing to China’s emergence as the global leader with a 26% share of the market in 2022.

New data from Canalys also shows that OPPO held a dominant 31% share of the foldable market in China during Q1 2023, making it the leader in the growing segment. At the product level, the OPPO Find N2 Flip outperformed all other foldable products to make up 15% of foldable smartphone sales in China from January to May 2023, according to Counterpoint. As the first vertical flip phone to introduce a larger cover screen, the Find N2 Flip is crafted for practicality and enjoyment for daily use, featuring a less-visible crease, a powerful battery, and an intuitive UI design alongside other industry-leading innovations. These innovations and the commercial success of the Find N2 Flip have also helped OPPO to outperform the global foldable market this year, where its market share has increased from 5% in Q1 2022 to 13% in Q1 2023, according to Canalys.

OPPO remains committed to driving the growth of the foldable smartphone market and enhancing the user experience through its continued focus on technical innovation.

Stay tuned to Brandsynario for more news and updates.

Finance Pros : Rebound in Confidence Stalled, No Downturn Yet

By

Unzila Riaz

-

Aug 4, 2023

Lahore on August 04, 2023, the latest economic conditions survey from ACCA and IMA of accountants and CFOs across the globe suggests that the sharp rebound in global confidence in the aftermath of Russia’s invasion of Ukraine has ended.

Ongoing aggressive interest rate hikes by central banks, and China’s weaker-than-expected economic recovery, have likely weighed on confidence, offsetting any benefit from receding fears of a global banking crisis and falling inflation.

There is no evidence that a global recession is on the cards though. Sentiment at the global level remains around its long-term average, as do the key New orders, Capital expenditure, and Employment indices.

There were some notable regional trends. Confidence fell sharply in Asia-Pacific and export-sensitive Western Europe. But confidence in North America actually rose for the fourth consecutive quarter, with gains in the New orders, Capital expenditure, and Employment indices. This would suggest that the U.S. economy may continue to defy predictions of a recession.

It is somewhat surprising that the aggressive monetary tightening has not had a material impact on the GECS “Fear’’ indices which reflect respondents’ concerns that customers and/or suppliers may go out of business. Both these indices continue to improve (see chart below), which suggests little concern about the impact of higher interest rates, recession risks, or the growing number of bankruptcies.

Of course, it may just be a case of calm before the storm, as the lagged effect of tighter monetary policy works its way through the global economy and financial system. Indeed, our indices measuring global problems accessing finance and securing prompt payment both deteriorated in 2Q, although neither looks particularly worrying yet by historical standards. Meanwhile, the percentage of global respondents concerned about increased costs declined slightly again, although it remains very elevated by historical standards, suggesting that central banks may have more work to do.

Rashid Khan, ACCA’s campaign manager in Pakistan, said: “The second quarter economic conditions survey from ACCA and IMA of accountants and CFOs across the globe suggests that the sharp rebound in global confidence in the aftermath of Russia’s invasion of Ukraine has ended. There is little evidence that a global recession is on the cards though. From Pakistan’s perspective, the sharp decline in confidence in the important Western European and Asia-Pacific markets is of some concern. However, the resilience of the US economy, its largest single export market, is a key positive. Going forward, external developments will remain very important for the Pakistani economy, both through trade and financial channels.”

Jonathan Ashworth, Chief Economist at ACCA, said: “The survey aligned with my sense of how things are developing in the global economy, with some loss in momentum through 2Q. Things don’t look particularly alarming though, and a global recession does not look imminent. By region, things aren’t looking that great in Asia-Pacific and Western Europe. Chinese policymakers may need to increase policy stimulus, while the ECB and BoE might want to tread carefully with monetary tightening. In contrast, the U.S. economy is looking pretty resilient, suggesting the Fed may be able to carry off the much talked about soft landing”.

Dr. Susie Duong, Director of Research at IMA, said: “Looking at the change in the GECS Confidence Indices over the year, one notable factor is the resilience of North America. With a stronger than expected growth of the U.S. economy in 2023 Q2, it suggests that an imminent recession for the U.S. does not seem likely this year, although Asia and Europe could increasingly become a drag if growth decelerates significantly there. The robustness of the global ‘fear’ indices is also unexpected. However, it’s less clear that will still be the case at the turn of the year.”

Read the full GECS report

Stay tuned to Brandsynario for more news and updates.

Nose-Pickers At Increased COVID-19 Risk

By

Unzila Riaz

-

Aug 4, 2023

Hold onto your noses, guys! A weird study from Amsterdam University Medical Centers has discovered a crazy link between nose-picking and the risk of catching COVID-19. Yes, you heard that right! Turns out that healthcare workers who are nose-pickers have a way higher chance of getting the virus than other people do. First off, who comes up with such crazy but stupid theories. Secondly, how is this even a thing?

Back in 2019, when COVID-19 took over the world unexpectedly, health authorities rushed to find ways to stop its wild spread. They tried everything from keeping a safe distance to strict hygiene rules in hospitals. But guess what? Healthcare workers still faced a higher risk of getting COVID-19. And here’s where things get funny because this hilarious study suggests that everyday habits like nose-picking could be part of the problem! I don’t have anything against nose-picking because everyone does it but if it’s habitual then its not only disgusting but also dangerous now.

The Study

A bunch of researchers asked over 400 healthcare workers at Amsterdam University Medical Centers about their personal quirks. They wanted to know all about nose-picking, nail-biting, wearing glasses, and having a beard. A whopping 85 percent of the healthcare workers confessed to being dedicated nose-pickers, doing it anywhere from once a month to every single day. Ewww!

And here’s the crazy part, the data showed that those who picked their noses a lot had a much higher chance of getting COVID-19 compared to the non-pickers. Oh, and they made sure to rule out other factors like being around COVID-19 patients. It was all about nose-picking! But wait, there’s more! The scientists think that when you pick your nose, you might be letting the virus sneak in through your hand and take over your nose, which then acts like an entrance for COVID-19.

Now, don’t worry if you’re a nail-biter or glasses-wearer. The study found no funny but dangerous business going on with those habits. In fact, they think nail-biters might have some secret weapon in their spit that keeps the virus at bay. This research might sound like a joke, but it’s serious stuff.

It gives us fresh insights into how our everyday quirks can play a big part in spreading COVID-19, especially in places like hospitals where the risk is high. So, remember to keep those fingers out of your nose, practice good hygiene, and stay safe out there! It’s the little habits that can make all the difference in this never-ending battle against the pandemic.

Stay tuned to Brandsynario for more news and updates.

Outcry As Netizens Slam Mehr Bano’s Cultural Promotion

By

Dr. Rida Qamar

-

Aug 4, 2023

Outcry As Netizens Slam Mehr Bano's Cultural Promotion — Image Source: Instagram

Mehar Bano is a model, actress, and dancer who lives her life in a certain way. However, whatever she does, doesn’t sit well with the netizens and this time it is her look.

Mehar Bano As Barbie?

Bano pulled up to watch Barbie dressed up in a hot pink Barbie attire. Her monochrome color-blocked outfit with a pink top and a fuschia pink skirt is without a doubt a perfect fit to watch the Barbie movie. She added an extra oomph to the look with knee-high white boots and safe to say we can call her our desi Barbie. However, her fans are not happy as they called her out for ruining our cultural values. Before we dive into the details take a look at the pictures from her outing below.

View this post on Instagram

A post shared by Mehar Bano (@meharbano)

Netizens’ Reaction To The Post

Netizens were sure not happy and neither were her fans. The majority criticized the actress for dressing poorly and forgetting her roots as soon as she set foot in the United States. Meanwhile, others tried to forge their cultural values on her as they mentioned that she could’ve done way better.

Here are some of the reactions to her Instagram post below.

Not everyone tends to hold out a grudge against celebrities for acting a certain way and some of the fans were quick to give a shut-up call to the trolls and told them to mind their own business. That is the energy we strive to see more on social media.

What are your views on celebrities dressing up in a Western manner as they travel abroad? Do they have the responsibility to pay attention to their cultural roots? We would love to share your thoughts on this.

Stay tuned to Brandsynario for the latest news and updates.

Nokia Revives The 90s Nostalgia With Updated ‘Dumb’ Phones

By

Usman Kashmirwala

-

Aug 4, 2023

Nokia Revives The 90s Nostalgia With Updated 'Dumb' Phones — Source: Gadget Match

Nokia, a renowned brand in the telecom business, has undergone a transformation in recent years. While it no longer competes in the premium sector, Nokia remains a popular choice for many customers, especially in developing markets, with its lineup of affordable feature phones. These so-called “featureless phones,” which were once considered relics of the past, have found a new purpose as second phones, offering users a simple and long-lasting communication device.,

The Revenue Shift to Affordable Devices

The company’s most significant revenue now comes from its affordable devices, particularly the feature phones. Despite the rapid advancement of smartphones, many customers still opt for these basic handsets as their secondary mobile devices. These feature phones serve specific needs, such as extended battery life and basic functionality, making them practical for those seeking a reliable and straightforward communication tool.

Introducing the Nokia 130 and 150

Nokia’s latest additions to its lineup of inexpensive handsets are the Nokia 130 and 150, designed to refresh the brand’s offering in the feature phone segment. However, fans might find the naming of these phones somewhat confusing, as this is the third model introduced by Nokia with the name “Nokia 150.”

Not smart but clever? The return of 'dumbphones' - BBC News — Source: BBC news

Nokia 150: Modern Design and Reliable Features

The 2023 Nokia 150 features a more modernized design compared to its predecessors, but the changes are primarily on the exterior. The phone sports a small 2.4-inch QVGA display, a VGA main camera, and a decent 1,450 mAh battery. This battery promises up to 20 hours of talk time or an impressive 30 days of standby time. While the Nokia 150 is limited to 2G connectivity, it still offers essential features like an audio jack, FM radio, and microSD card support (up to 32GB).

Nokia 130: A Refreshed Classic

Similarly, the Nokia 130 is a refreshed version of the Nokia 125, another affordable feature phone launched in 2020. Nokia has previously released two other models with the name “Nokia 130” in 2014 and 2017. The most apparent design change in the 2023 Nokia 130 is the addition of a large speaker around the torch on the back of the phone. However, what might come as a surprise to some users is that the Nokia 130 does not have a camera, not even a low-resolution one. Other than the absence of a camera, the specs are similar to those of the Nokia 150, with a focus on simplicity and reliability.

Perks of Budget-Friendly Feature Phones

One of the most attractive aspects of these feature phones is their budget-friendly price, likely to be around $50. Considering their affordability, they offer a few significant advantages that cater to specific user needs. The most notable advantage is their long battery life, making them ideal for users who prioritize uninterrupted communication on the go. Additionally, the IP52 water and dust resistance feature adds a layer of durability to these devices, ensuring they can withstand certain environmental challenges.

Nokia 2780 Flip – Gen Z Likes This Phone for Some Reason [Review] – G Style Magazine — Source: G style magazine

The Continuing Relevance of Affordable Feature Phones

While the smartphone market continues to dominate the telecom industry, Nokia’s focus on affordable feature phones remains relevant, particularly in markets where basic and reliable communication tools are in demand. The Nokia 130 and 150 demonstrate the brand’s commitment to offering cost-effective devices that cater to the specific requirements of users who value simplicity, extended battery life, and essential features. As Nokia continues to evolve its product lineup, the popularity of its affordable feature phones suggests that there will always be a place for these reliable and straightforward devices in the market.

Upcoming Pakistani Drama To Target Morning Shows

By

Dr. Rida Qamar

-

Aug 4, 2023

Morning shows have been gracing Pakistani tv screens for decades now. However, for the very first time, we are being presented with the griping effect these morning shows can have on the audience. Showcasing the dark side of these morning shows this drama is truly one of a kind.

Jannat Se Agay

‘Jannat Se Agay’ is a tale about a morning show host. The story revolves around Jannat who is a star and her on-screen presence has what kept her audience hooked. The drama features the dark side of the morning shows. As well as, the discussions around TV ratings and how things can be manipulated enough to benefit those who are in control of the public. Meanwhile, the audience is in a trance and willing to do anything for them.

Here’s a look at the trailer below.

View this post on Instagram

A post shared by All Pakistan Drama Page (@allpakdramapageofficial)

The drama has become the talk of the town. The lead roles being played by Kubra Khan, Ramsha Khan, Gohar Rasheed, and more.

Meanwhile, another great theme of the drama is the fact that how the fans get mesmerized by those behind the TV screens. Ramsha Khan is playing the role of a fan girl of the TV host Jannat who is willing to do anything to become her. Being a fan is one thing but idolizing someone to an extent that blurs the line between what is right and what is wrong can have serious consequences.

View this post on Instagram

A post shared by 7th Sky Entertainment (@7thskyentertainment)

Are you excited about this upcoming drama? Share your thoughts in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Major Cardiac Hospital In Pakistan Suspends Heart Surgeries

By

Unzila Riaz

-

Aug 4, 2023

Following heavy monsoon rains that caused sewerage water to seep into the operation theatres, the Punjab Institute of Cardiology (PIC) has unfortunately suspended open heart surgeries. Dr. Javed Akram, the caretaker health minister, made this announcement during a press conference at PIC.

The closure aims to conduct a third-party infection audit to address the issue. Out of nine operation theatres, seven were already closed, leading to dangerous delays for cardiac patients awaiting open heart surgeries. With only two theatres functional, the waiting list has now been growing rapidly. Unfortunately, these two theatres have also been closed down for infection audits, making the situation worse.

PIC

PIC hospital has played a crucial role in helping multiple heart patients by providing comprehensive and specialized cardiac care for a long team. Their skilled team of cardiologists, surgeons, and healthcare professionals have worked tirelessly to diagnose and treat various heart conditions.

From routine check-ups to advanced surgeries, the hospital offers a wide range of services made to each patient’s unique needs. Cutting-edge technologies and state-of-the-art equipment aid in accurate diagnosis and effective treatments. Additionally, the hospital emphasizes preventive care, offering lifestyle guidance and educational programs to promote heart health within the community and now it is sadly losing all of this and more.

Why?

The recent closure was necessary due to a high infection rate, and the government has been actively taking daily samples to ensure patient safety. Dr. Javed Akram explained that previously, PIC conducted 12-14 open heart surgeries daily. Two theatres have now been made functional after being cleared of infection, and the remaining theatres will reopen once they are declared infection-free. However, it’s concerning that no surgeries have been performed at PIC for the past three days, indicating the situation may be more complex than expected.

Relocation of Patients

To accommodate PIC patients, two operation theatres at Jinnah Hospitals have been designated for surgeries. The PIC authorities are working diligently to resolve the infection issue and restore the regular functioning of all theatres as soon as possible. This suspension highlights the importance of timely measures to ensure patient safety and smooth medical facility operations.

Stay tuned to Brandsynario for more news and updates.

Infinix NOTE 30 Pro Series Receives Rave Reviews Worldwide

By

Unzila Riaz

-

Aug 4, 2023

Infinix’s impressive NOTE 30 Pro series has gained widespread attention in the tech world, going beyond the usual boundaries. The brand recently released the much-anticipated NOTE 30 Pro series, providing young users with outstanding All-Round FastCharge technology. Tech media outlets have thoroughly evaluated the series, praising its remarkable 68W fast charging, attractive design, top-notch features, and affordable pricing.

Now, let’s explore the insights of these media experts and discover the captivating world of the all-new Infinix NOTE 30 Pro series.

Exceptional Reviews

Renowned British tech influencer SuperSaf recently reviewed the Infinix NOTE 30 Pro series. He couldn’t help but express admiration for the NOTE 30 Pro, which offers both 68W wired fast charging and 15W wireless fast charging capabilities. SuperSaf stated, “The Infinix NOTE 30 Pro is a rare gem in today’s smartphone market, offering wireless fast charging at a competitive price.” It’s worth noting that the NOTE 30 Pro is the first smartphone in its price range to have wireless fast charging.

Even the more budget-friendly NOTE 30 caught SuperSaf’s attention for its unique advantages. He highlighted, “The Infinix NOTE 30 stands out in the budget phone segment.” This series offers remarkable features such as 45W fast charging, a vibrant 120Hz screen, and a generous storage capacity of up to 16GB+256GB, all at an incredibly competitive price.

Critically Acclaimed by the Media

GSMArena, an esteemed tech media, praised Infinix’s ambition, saying, “Infinix clearly has ambition and wants to punch above its class, which we appreciate.”

The battery life of the Infinix NOTE 30 also exceeded expectations, achieving an impressive 119 hours in endurance tests. GSMArena noted, “That’s even better than what we expected from this chipset and battery capacity combo. The Note 30 excels in standby endurance in particular.”

The 45W fast charging capability of NOTE 30 leaves a lasting impression. The phone features an innovative all-scenario fast charging solution with bypass, reverse, and smart functions, enhancing the charging experience in various situations. GSMArena highlighted, “This is a great feature, particularly for gaming, and can greatly increase the longevity of the battery.”

Renowned American tech blogger SomeGadgetGuy conducted a comprehensive sound quality test of the NOTE 30 Pro with JBL tuning in a small bedroom. The results were impressive, with clear audio and minimal distortion. SomeGadgetGuy concluded, “I mean, that’s pretty good sound.” The YouTuber also expressed satisfaction with the screen, which offers adaptive adjustment between 60Hz, 90Hz, and 120Hz, believing it has the potential to deliver an unexpectedly positive experience to users.

Talk of the Town

Influential global technology websites, 9to5Google, and GizChina, highly praised the cost-effectiveness of the Infinix NOTE 30 series. 9to5Google stated that the NOTE 30 surpasses other options in its price range, offering a superior user experience. GizChina awarded the Infinix NOTE 30 Pro a high score of 4.4 points, declaring it a “TRUE VFM WINNER.” Both reviews praised the exceptional aesthetic design, powerful hardware performance, stunning screen quality, and comprehensive fast-charging technology of the NOTE 30 Pro.

Overall, tech media has lavished extremely high praise on the Infinix NOTE 30 Pro series, unanimously acknowledging its outstanding performance and experience at a great price point. The series is lauded for its exceptional value. This reinforces our belief that the all-new Infinix NOTE 30 Pro series will dominate the smartphone market in the latter half of the year.”

History Made: Mohmand Woman Joins Balochistan Police

By

Unzila Riaz

-

Aug 4, 2023

Gender representation in law enforcement in Pakistan has been an issue for a very long time. Women have always been at the backhand of every field but not anymore! Erum Mohmand has now become the first-ever woman from the tribal district of Mohmand to join the Balochistan Police. Erum has been appointed as a sub-inspector in the provincial police force, following the footsteps of her father, SSP Sajid Khan Mohmand, who died during a terrorist attack in Chaman in July 2017.

Her Inspiration

Her father’s dedication to duty and sacrifice for the country left a lasting impact on Erum. She expressed pride in being the brave daughter of a courageous father and said, “I have always followed in my father’s footsteps since childhood. My father never shied away from challenging assignments and always stood firm on difficult missions,” while talking to The Express Tribune on Police Martyrs’ Day. I think it is safe to say like father like daughter!

Erum believes in the importance of women’s participation in community policing. Holding a degree from Peshawar University, she thinks that women can bring a unique approach to law enforcement. Her entry into the Balochistan Police is a historic moment for her family and the Mohmand tribal district.“I will continue my father’s mission, as he was deeply passionate about serving the nation. I, too, will not step back in defending our country,” she added.

Her recruitment is not only a matter of pride for her family but also a milestone in promoting gender equality and empowering women in fields traditionally dominated by men in Pakistan. It is high time that women start getting equal opportunities in all fields. With her induction, Erum hopes to inspire more women to pursue careers in law enforcement and contribute to the safety and security of their communities.

Stay tuned to Brandsynario for more news and updates.

Google’s Think Apps 2023 Supports 500+ Pakistani Developers In Going Global

By

Unzila Riaz

-

Aug 3, 2023

On the 3rd of August, 2023, Google organized Think Apps, a major offline event focused on apps and games, in Lahore, Pakistan. More than 500 developers and industry leaders gathered to discover how to promote Pakistani-made apps and games worldwide.

This event follows the success of Think Games and Gaming Growth Lab held last year in Pakistan. Google collaborated with over 1,600 developers and supported 50 early-stage gaming studios to compete globally. They also helped more than 5,000 Cloud developers and 3,000 Android developers enhance their skills through community-led programs like Cloud Seekho S5 and Android Seekho S2.

Pakistan is making a mark in the global gaming and app market, with its standing in the international app economy rising significantly. In 2023, Pakistan’s developers climbed from 27th to 16th place in terms of app downloads. In 2022 alone, apps developed in Pakistan were downloaded 4 billion times worldwide, showing a remarkable compound annual growth rate (CAGR) of 30% from 2018 to 2020. Moreover, 65 apps from 24 local developers reached the top 10 rankings on both the Play Store and App Store in the gaming and apps categories in 2022.

To support Pakistani studios and developers in seizing digital opportunities, Google is expanding its support through Think Apps. The program aims to bring global experts’ insights and trends to local developers and focuses on three key areas:

Build for Quality: Encouraging developers to create high-quality games with strong gameplay and creative design to ensure success and engaging experiences for users.
Build for Profitability: Assisting developers in using Google AI-powered ad solutions to fuel profitable growth, gain new users, and expand globally.
Build for Sustainability: Empower developers to stay ahead of the competition, follow trends, and create competitive advantages for long-term success.

Farhan S. Qureshi, Google’s Director for Pakistan, expressed their commitment to invest in nurturing Pakistan’s developer ecosystem. He believes that Think Apps 2023 will enable more local developers to create excellent games and apps, grow exponentially, and scale globally with Google AI-powered solutions.

Stay tuned to Brandsynario for more news and updates.

Zong 4G VAS: Stay Connected In Emergencies, No Balance Needed

By

Unzila Riaz

-

Aug 3, 2023

In Islamabad, on the 3rd of August 2023 Zong 4G, the top telecommunications company in Pakistan, introduced a new service called Zero Balance, which is a big step towards empowering its customers. This service allows Zong customers to make calls, use mobile data, send texts, and even give missed calls, even when they have low or no balance in their prepaid accounts. The aim is to provide uninterrupted communication during emergencies when staying connected is crucial.

The ZONG 4G Emergency Pack offers a comprehensive set of features for prepaid customers at just PKR 7+tax (weekly). With this pack, they can make two phone calls (one on-net and one off-net) for 60 seconds each, have 10 missed calls, get 20MB of internet, and send 20 SMS to stay connected and seek assistance when needed. To activate this service, customers can dial *2445#.

Zong 4G’s official spokesperson emphasized their commitment to providing exceptional services to customers. They strive to make their customers’ lives easier and more digitally enabled. The launch of the ZONG 4G Emergency Pack showcases its dedication to offering seamless connectivity solutions to individuals.

For more information on other value-added services (VAS), customers can visit the official Zong 4G website at https://www.zong.com.pk/vas.

Stay tuned to Brandsynario for more news and updates.

Are Shoaib Malik And Sania Mirza’s Separation Rumors True?

By

Dr. Rida Qamar

-

Aug 3, 2023

Shoaib Malik and Sania Mirza are back in the limelight for their alleged divorce rumors. The couple refused to comment on their rumored separation and continued to charm fans with their OTT series ‘The Mirza Malik Show.’

A while back, there were online rumors that Indian tennis player Sania Mirza and Pakistani cricket player Shoaib Malik were divorcing. Both, Sania and Shoaib, had not responded to these rumors, but Sania’s enigmatic posts from November of last year had fueled the fire them. The former cricket captain changed his Instagram bio, which has sparked fresh rumors about their tumultuous marriage. Here’s a closer look.

👀 pic.twitter.com/v5eqwXp7nQ

— Aiman Sohail (@aimansohaill) August 2, 2023

Previously, Malik’s bio proudly stated, “Husband to a superwoman @mirzasaniar,” giving an impression of their strong bond. However, the bio now reads, “Father to One True Blessing,” along with other personal information.

Fans and followers are taking notice of Malik’s altered bio, which has sparked rumors and speculation over the state of his marriage to Sania Mirza. People on social media have quickly interpreted this change as a sign that the pair are divorcing or splitting up.

Speaking to a Pakistani media outlet, Shoaib Malik admits that all marriages have their ups and downs but that certainly doesn’t mean that the couple is planning to split up.

Previously, there were even rumors that Shoaib cheated on his wife, Sania Mirza, with Ayesha Omar, which may have contributed to their divorce. But Ayesha vehemently objected to any connection with Shoaib and denounced the rumor that he was a homewrecker.

Stay tuned to Brandsynario for the latest news and updates.

Airline Conducts Trial With Jet Fuel Blended From Cooking Oil

By

Ariba Raza

-

Aug 3, 2023

Airline Conducts Trial With Jet Fuel Blended From Cooking Oil — Image Source: Food Navigator

On Tuesday, Garuda Indonesia announced its initiation of a promising endeavor to reduce emissions in the aviation sector. The airline is currently conducting tests on a Boeing aircraft, blending jet fuel with palm oil as part of efforts to cut down on fossil fuel imports and promote sustainable practices.

As the world’s largest producer of palm oil, Indonesia aims to expand the use of this vegetable oil in fuels, seeking to decrease its reliance on costly fossil fuels. This year, the country increased the mandatory mix of palm oil in biodiesel to 35%, the highest globally, up from 30% last year.

Garuda Indonesia’s testing

Garuda Indonesia’s innovative approach involves testing jet fuel mixed with 2.4% palm oil in the CFM56-7B engines of a B737-800 NG aircraft. The test, which began last week, represents a significant step toward supporting a green and sustainable economy. Garuda’s CEO, Irfan Setiaputra, expressed the airline’s commitment to pioneering renewable energy trials, making them the first commercial airline in Indonesia to do so.

What’s next?

Following the engine test, ground and flight tests are scheduled for later this August, as confirmed by the energy ministry. It’s worth noting that Indonesia conducted a successful flight test with the same fuel blend in 2021, showcasing the country’s dedication to exploring eco-friendly alternatives in the aviation industry.

In conclusion, Garuda Indonesia’s ambitious efforts to test jet fuel blended with palm oil signify a progressive approach to reducing environmental impact and fostering a more sustainable future in air travel.

Stay tuned to Brandsynario for the latest news and updates.

Here’s Why You Should Stop Wearing Old Contact Lenses

By

Usman Kashmirwala

-

Aug 3, 2023

Here's Why You Should Stop Wearing Old Contact Lenses — Image Source: complete eye care

If you’re one of the millions of people who wear contact lenses, you might have committed some cardinal sins when it comes to their care. From sleeping with them in to not properly washing your hands before inserting them, or even reusing them past their expiry date, these habits can lead to serious consequences for your eye health. While it might seem like you’re saving money by extending the life of your contacts, the truth is that using old lenses can be more unhygienic and risky than you realize.

Checking for expiry

Identifying unusable contact lenses is relatively simple. Just take a look at the box or packaging for the month and year printed on it. For instance, if it says 06/23, it means the contacts are safe to use until the end of June 2023. Using them any month later could put your eyes at risk of infection or other complications.

What to not do

Wearing excessively used contact lenses can lead to several red flags that should not be ignored. Symptoms like initial burning, stinging, and redness are common indicators that your contacts might be past their prime. If you experience any of these symptoms, ophthalmologist Dr. Yuna Rapoport recommends removing the contacts immediately and using preservative-free artificial tears.

8 Contact Lens Rules People With Dry Eyes Should Always Follow | SELF — Source: Self.com

One of the most significant risks of using old contacts lies in the solution they’re stored in. Even though they may still be sealed, the solution might no longer be effective, which can harbor dangerous bacteria and fungus. This can lead to severe eye infections like bacterial keratitis, causing redness, sensitivity to light, pain, and blurred vision. In more severe cases, it may lead to permanent vision loss or the need for a corneal transplant.

Outdated Prescription Dangers

Using contacts can also lead to outdated prescriptions. It’s essential to get a new prescription annually to ensure you’re wearing the correct lenses and avoid issues like blurry vision, eye strain, and headaches. Presbyopia, which affects older individuals, can exacerbate these problems if not properly addressed.

Dry eyes are another concern when using worn out contact lenses. As contacts lose permeability over time, they can reduce oxygen flow to the eyes, making them feel dry and uncomfortable. Dry eyes are not only uncomfortable but can also increase the risk of eye infections and corneal ulcers, especially for those with pre-existing dry eye conditions.

Discard regulalrly

To maintain healthy eyes and proper contact lens care, it’s crucial to discard lenses promptly and adhere to a regular replacement schedule. Washing hands before handling contacts and using lubricating drops before inserting or removing them can also contribute to maintaining good eye health.

How to Put in Contact Lenses: Easy Step-by-Step Instructions — Source: Healthline

The convenience and comfort of contact lenses should never come at the cost of compromising eye health. Using worn out contacts can lead to serious consequences, including infections, dry eyes, and vision problems. Always adhere to the recommended replacement schedule and consult your eye care professional if you experience any discomfort or changes in your vision. Your eyes deserve the best care possible, so never compromise on your eye health and keep checking up on your contact lenses.

Stay tuned to Brandsynario for the latest news and updates.

Expected Price Of iPhone 15 Series In Pakistan With Taxes

By

Usman Kashmirwala

-

Aug 3, 2023

Expected Price Of iPhone 15 Series In Pakistan With Taxes — Source: Phoneworld

The iPhone 15 series, a highly anticipated successor to the iPhone 14, is set to make its grand entrance with four models: the standard version, a Plus model, and two more advanced pro models. As the world awaits the release, speculations and rumors have already begun to surface, leaving tech enthusiasts eager to discover the next big leap in Apple’s smartphone technology.

Introducing USB-C port

One of the significant rumors swirling around the iPhone 15 series is the potential switch from the traditional lightning port to the more universal USB-C port. This move could simplify charging and data transfer processes for users, but it might require new accessories for those accustomed to the lightning connector.

New iPhone 15 leak claims not all USB-C iPhones will be equal when it comes to data transfer speeds - NotebookCheck.net News — Source: NotbookCheck

Another interesting rumor pertains to the processor choice. While Apple has been developing its own chips for its devices, there’s speculation that the iPhone 15 series might feature Qualcomm chips instead. The reason behind this change is a possible delay in Apple’s in-house chip production, leading the company to opt for Qualcomm chips temporarily.

The Island feature

In terms of camera and display upgrades, Apple has always been committed to enhancing user experience. The Dynamic Island feature, highly regarded in previous models, is expected to be retained, providing users with exceptional photo and video capabilities.

As the buzz around the features and specs continues to grow, many tech enthusiasts in Pakistan are particularly curious about the expected prices of the iPhone 15 series in the country. However, it is important to consider the impact of taxes and currency fluctuations on the final cost.

What price should we be expecting

The Pakistan Telecommunication Authority (PTA) levies taxes on smartphones based on their dollar value. Consequently, an increase in the dollar value of the phone leads to a higher PTA tax. Considering the recent tax reduction announcement by the Federal Board of Revenue (FBR) for the iPhone 14 Pro models, the maximum PTA tax stands at approximately Rs131,000 for passport holders and Rs156,000 for CNIC users.

With the iPhone 15 series expected to come with a price hike of $100, the maximum PTA tax on these new models is projected to be around Rs150,000 for passport holders and Rs170,000 for CNIC holders. This estimation leads to a projected starting price of approximately Rs500,000 for the iPhone 15 in Pakistan.

It’s important to note that these are speculative figures and the actual prices may vary depending on the final specifications and tax regulations at the time of the iPhone 15 series launch in Pakistan.

iPhone 15 Pro Max: Highly-Anticipated Upgrade Leaked In New Report — Source: Forbes

The iPhone 15 series is generating a great deal of excitement among tech enthusiasts worldwide. With possible improvements in design, features, and performance, Apple fans are eagerly anticipating its release. However, prospective buyers in Pakistan should be prepared for potential price fluctuations due to PTA taxes and currency exchange rates. Only time will reveal the true innovations and costs of the iPhone 15 series, and until then, the tech world remains on the edge of its seat.

Stay tuned to Brandsynario for the latest news and updates.