South Korean Automotive Manufacturing titan KIA is ready to head into 2021 with new ambitions and goals, and a new logo.
KIA is not the only manufacturer to revamp its business identity. Auto giants including Volkswagen, BMW, Toyota, and even Nissan have taken a similar path.
The company displayed the new logo they want to aim for with the announcement of the 2019 KIA Concept Car.
The 3-letters are sleeker, have a futuristic touch, and now connecting with each other. Most importantly, the logo no longer has the circular symbol which the brand had been wearing since the beginning of time.
The brand officially confirmed the arrival of the new logo back in February as patent filings leaked. Now, it has confirmed that the new brand logo will come out of production starting next year.
The entire revamping and shifting process has been given the name, ‘Plan S’. Kia’s global CEO, Ho Sung Song, wants Plan S to be carried out in early 2021.
According to a report from Automotive News, Song wants the brand to be “more dynamic, stylish, and inventive,” moreover, the brand will focus more on electric vehicles.
KIA plans on rolling out at least 11 EVs by 2025 with a whopping investment of $25B to back the plan up.
“We have to prepare ourselves with advanced countermeasures for all these,” Song shared in an interview. “We will try to set up our new customer target together with our brand relaunch.”
KIA’s newest EV will be priced moderately as per the Electric-Global Modular Platform (E-GMP), which it will share with Hyundai. Making EVs affordable for the masses, the aim of KIA is to dominate at least 20% of global sales by 2025.
KIA Concept Car 2019
The KIA Concept is a cross-over idea between a coupe and a futuristic electric vehicle. KIA initially unveiled the concept vehicle at the Geneva Motor Show and blew fanatics off their feet.
We are creating it as we speak. This is the start of a process, but you will see soon the result,” Kia design boss Luc Donkerwolke told Auto Express. It truly looks like a futuristic coupe that has a lot of technologically advanced features to offer its passengers.
“I don’t see anything that’s really not feasible,” Donkerwolke told Auto Express about the Imagine’s appearance. “There are some cost-related issues that have to be validated; it hasn’t been done by designers who don’t understand how to build a car for production.”
In November 2018 Donckerwolke replaced Peter Schreyer as leader of design operations for the entire Hyundai Motor Group. The promotion put him in charge of the styling of Hyundai, Kia, and Genesis vehicles.
We can’t wait to see what KIA has in mind in the upcoming months. As far as the new logo is concerned, it looks absolutely stunning!
Until next time, stay tuned to Brandsynario.
