Why is Apple Promoting the F1 Movie on its Digital Wallet?

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Jun 26, 2025

why-is-apple-promoting-its-f1-movie-on-digital-wallet

Apple recently caused some buzz, some good, some uncomfortable, by advertising its A-list-studded “F1: The Movie” through digital wallet alerts. The promotion serves to highlight Apple’s substantial investment, but also raises issues about privacy and brand limits.

A Daring Promotion

To augment the movie’s premiere, Apple pushed Wallet alerts, providing customers with a $10 discount on two or more Fandango tickets. This promotion, served through the Wallet app, looks like it’s a financial notice, an aggressive fusion of advertising and functionality.

Why Wallet?

Apple co-produced the movie, spending nearly $250 million on the fast‑paced big‑screen action film with Brad Pitt and directed by Lewis Hamilton. Marketing the film through an Apple ecosystem platform drives box office sales and alignment with its tech offerings, including Apple Pay.

Most consumers resisted robustly. They want Wallet to be ad-free and perceive it as a safe zone for financial and travel information. The decision renewed backlash similar to the U2 album incident in 2014, in which Apple forced music onto users without permission. Critics now say Apple has crossed a line again.

What’s at Stake?

Tech policy observers note Apple broke its own App Store guidelines. The firm mandates opt‑in consent and an opt‑out option for marketing push notifications—neither was implemented here.

Users complained about privacy and control, considering they can’t simply turn off such marketing on the latest iOS version.

Apple’s Response

Apple’s upcoming iOS 26 update adds a new toggle in Wallet’s settings to turn off “Offers & Promotions.” The feature comes amid controversy, hinting that Apple expected public concern. Those on the beta can already turn it off.

For Apple, the strategy makes sense. By promoting the Wallet, Wallet = commerce channel, Apple emphasises Apple Pay, Fandango promotions, and F1—an ideal synergy. Nevertheless, analysts caution Apple will need to tread this strategy delicately.

It risks undermining the confidence it’s built up over decades.

What are Users Saying

Consumers filled online forums and social media sites with complaints. One Redditor posted: “I didn’t spend more than $1000 on an iPhone just to be advertised at.” Another believed Apple “abused” access by taking private utility for advertising. They point to a deeper conflict: user‑agency respecting vs. free‑wheeling ecosystem advertising.

Apple’s Wallet tie-in promotion of “F1: The Movie” marks a new page in its marketing playbook. It expresses the company’s faith in digital synergies. But it also pushes the boundaries of user trust.

The upcoming iOS 26 toggle might be a welcome solution. Nevertheless, Apple will have to walk on a thin line—softening the distinction between utility and advertisement might not be liked by everyone.

Stay tuned to Brandsynario for latest news and updates

Digital Payments Now Make Up 89% of Retail Transactions in Pakistan

By

Areeb Asif

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Jun 26, 2025

digital-payments-now-make-up-89-of-retail-transactions-in-pakistan

We can’t deny that the current fiscal year has been quite eventful for Pakistan (in a good way). The State Bank of Pakistan (SBP) has also reported continued growth in the country’s digital payments landscape, with a 12% increase in retail transaction volumes and an 8% rise in value during the third quarter of FY25.

Mobile apps, including banking apps and e-wallets, processed 1.7 billion transactions worth PKR 27 trillion; up 16% in volume and 22% in value.

The Rise of Digital Payments Over Cash

Not long ago, most people in Pakistan relied heavily on cash. However, things have changed fast. In just the last year, digital payments have become the go-to method for shopping, bill payments and even small day-to-day purchases.

E-commerce payments saw robust growth, increasing by 40 per cent in volume to 213 million and by 34 percent in value to PKR 258 billion. In-store POS transactions reached 99 million, worth PKR 550 billion, processed by over 140,000 merchants. QR code payments also grew, with 21.7 million transactions totalling PKR 61 billion.

Here’s what’s making Pakistan go digital:

Most digital transactions (Raast processed 371 million transactions worth Rs8.5 trillion) were made using mobile banking apps. From checking balances to transferring money or paying bills, these apps have made life easier and more efficient.
Services like Easypaisa, JazzCash, SadaPay and Raast have become household names. They now serve over 22.6 million users, making banking accessible even in remote areas. Even platforms like Google Wallet have entered Pakistan, which is boosting the economy even more.
The central bank credited the growth to its digital finance strategy and collaborative efforts by banks, fintech, and payment providers, reaffirming its commitment to financial inclusion and payment system efficiency.

Formalisation of Money is Still a Challenge

Of course, it’s not all perfect. Some areas still struggle with internet issues, and not everyone is comfortable trusting digital platforms due to security concerns (many Pakistanis still doubt the authenticity of digital payments). But with ongoing awareness campaigns and better tech, things are improving.

With digital payments already at 89%, it looks like Pakistan could soon hit 90% or more. As more people start using tap-to-pay options, shopping online, and switching to digital wallets, cash might soon become a rare sight in daily life.

Stay tuned to Brandsynario for the latest news and updates

Financial Crisis Puts Pakistan’s FIH Pro League Entry at Risk

By

Web Desk

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Jun 26, 2025

pakistan-set-for-fih-pro-league-comeback

Just when it seemed like Pakistan hockey had a chance to step back into the global spotlight with a place in the FIH Pro League, the harsh reality of funding, or lack thereof, has thrown a shadow over what could have been a much-needed revival.

Pakistan’s national hockey team has received a formal invitation to play in the upcoming season of the FIH Pro League, one of the sport’s most elite and competitive platforms. However, there’s a catch, and it’s a big one.

A Golden Ticket… With Strings Attached

The opportunity arose after New Zealand, the recent winners of the FIH Nations Cup, withdrew from the next Pro League season due to unspecified reasons, widely believed to be linked to financial challenges.

As runners-up in the Nations Cup, Pakistan is next in line to take their place. That’s a massive deal. Not only would this put Pakistan back among the world’s top-ranked sides, but it would also give their players regular international exposure—something they’ve sorely lacked in recent years.

But as always, dreams come with a price tag.

The Money Problem

According to sources, the Pakistan Hockey Federation (PHF) needs to raise over Rs 500 million to cover the expenses of participating in the league. From travel to logistics, accommodation to training camps—competing in a globe-trotting tournament like the Pro League doesn’t come cheap.

And time is running out fast. The PHF has been asked to submit an initial response by Friday, June 27. If they commit and then fail to follow through, the consequences could be severe, including potential fines and sanctions from the International Hockey Federation (FIH).

Why This Matters So Much

Let’s be clear: Pakistan’s inclusion in the Pro League isn’t just about prestige, it’s about survival and rebuilding. Once the undisputed kings of world hockey, Pakistan now sits at a lowly 17th in global rankings.

Their absence from high-profile tournaments like the Pro League has contributed to this decline. It’s a vicious cycle, less exposure means less experience, which leads to poorer performances and further obscurity.

Getting back into the Pro League would break that cycle. It would put Pakistan on the calendar again, generate interest, attract sponsors, and most importantly, give young players a reason to dream big again.

The FIH is expected to make a formal announcement soon regarding Pakistan’s inclusion. But for that to happen, the PHF must first find the funds—and fast.

Stay tuned to Brandsynario for the latest news and updates.

Forget Starlink, this Chinese Satellite Internet Tech is Capable of 1Gbps

By

Usman Kashmirwala

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Jun 26, 2025

forget-starlink-this-chinese-satellite-internet-tech-is-capable-of-1gbps

A Chinese research team consisting of Liu Chao from the Chinese Academy of Sciences and Professor Wu Jian of Peking University of Posts and Telecommunications, just made a huge satellite internet breakthrough! It’s faster than Starlink!

They transmitted data at 1 Gbps from space. That’s about five times faster than Starlink’s average rates. The satellite orbits at about 22,800 miles above Earth, way higher than Starlink’s 341 miles. It employs a 2-watt laser, roughly the power of a nightlight.

Clever Signal: AO-MDR Synergy

The trick is putting two cutting-edge tricks together: Adaptive Optics (AO) corrects light distortion due to atmospheric turbulence. Mode Diversity Reception (MDR) collects scattered light in multiple channels. Together, they have high data rates and low errors, a leap from approximately 72% to 91% dependability.

Proven with Precision

Engineers tested using a 5.9-foot (1.8 m) telescope at Lijiang Observatory. It has an array of 357 micro‑mirrors to adjust the arriving laser beam finely.

This technology might transform:

Remote online access in areas where fibre is not possible.
Low-latency communications, high-definition streaming.
Deep-space exploration and real-time satellite coordination.
Radio-based Starlink has much lower bandwidth compared to laser-based systems.

Still in Early Phase

Currently, it is experimental. The installation requires:

A gigantic telescope with adaptive optics.
Clear atmosphere, free from interferences such as clouds or haze. This makes mass deployment difficult.

Everything We Know About SpaceX's Starlink Network | Hackaday — Source: Hackaday

China’s also developing satellite constellations such as Qianfan (“Spacesail”) and Guowang to challenge the West in satellite internet. These will utilise both LEO and geostationary orbits as they scale.

China’s laser downlink has enormous potential. It provides gigabit-class rates from a very high orbit with low power. If it comes to fruition, it has the potential to compete with Starlink and usher in new worlds for the internet, on Earth and in space.

Stay tuned to Brandsynario for latest news and updates

Why BCCI, ECB Are Pushing Back Against Saudi’s T20 League Ambitions?

By

Web Desk

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Jun 26, 2025

why-bcci-ecb-are-pushing-back-against-saudi-t20-league

Just when it seemed like Saudi Arabia was ready to bowl over the cricketing world with its very own T20 league, two of the sport’s biggest powerhouses have stood firm at the crease.

According to reports out of the UK, both the Board of Control for Cricket in India (BCCI) and the England and Wales Cricket Board (ECB) have refused to support the proposed Saudi-backed T20 league, casting a long shadow over what could have been a seismic shift in the cricketing calendar.

Let’s break down what this tug-of-war is really about—and why it’s more than just dollars and cents.

The Grand Slam of Cricket?

Saudi Arabia had big plans. The reported blueprint? A USD 400 million investment into a glitzy, franchise-style T20 league, somewhat modeled on tennis’s Grand Slam format. Think: eight teams, four venues, and action spread across the year.

A tournament of this scale—especially backed by such deep pockets—had the potential to attract global stars, disrupt domestic leagues, and possibly reshape the very landscape of franchise cricket.

But not everyone was on board.

India and England Draw the Line

Both the BCCI and ECB, influential stakeholders in global cricket, have made it clear: no NOCs, no players. And their reasoning is simple—protect their own turf.

For India, it’s the IPL. A league now valued at $12 billion, the IPL is not just cricket’s crown jewel—it’s also BCCI’s biggest source of revenue and power.
For England, it’s The Hundred. Still finding its feet, the ECB has invested heavily in building its identity and profitability. The board recently allowed 49% stakes of The Hundred teams to be sold to boost investment.

With the Saudi T20 league lurking as a financial and scheduling threat, the two boards seem to have formed an unlikely alliance to guard their home soil.

ICC Politics in Play?

There’s also a bit of boardroom chess going on. Reports suggest that the BCCI and ECB will lobby the ICC to cap or discourage player participation in the Saudi league.

And here’s where it gets interesting—ICC chairman Jay Shah, who also serves as BCCI secretary, is unlikely to go against India’s stance. That means the Saudis may face a diplomatic full toss even before a single ball is bowled.

Not Everyone’s Saying No to Saudi T20 League

While India and England are holding their ground, Cricket Australia (CA) appears more flexible.

With BBL franchises still owned by state bodies and the governing board, CA is reportedly open to Saudi investment partnerships. For Australia, the pitch is clear—private money could help modernize and monetize its domestic product.

This mirrors what South Africa already did with its SA20, where teams were sold to IPL franchise owners, bringing in over $136 million.

What This Means for Global Cricket?

This situation is more than a power struggle—it’s a clash of models. On one side, you have traditional boards trying to preserve their tournaments, balance player workload, and maintain control. On the other, there’s a new financial giant looking to shake things up with shiny incentives and grand visions.

If the Saudi T20 League eventually finds a way in—possibly by targeting retired players, associate nations, or non-contracted stars—we could be witnessing the early days of another tectonic shift in the game.

Stay tuned to Brandsynario for the latest news and updates.

Kiswa Gets Replaced: A New Islamic Year Begins

By

Maham Hussain

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Jun 26, 2025

kaaba-is-replaced-with-kiswa-as-new-islamic-year-begins

To mark the beginning of the Islamic year 1447, the Kiswa of the Holy Kaaba was replaced on Thursday. The General Presidency for the Affairs of the Grand Mosque and the Prophet’s Mosque completed this annual tradition.

First, they took off the gilded curtain from the Kaaba’s door, which was 6.35 meters long and 3.33 meters wide. Then, 154 skilled Saudi workers did the replacement. They lifted the old Kiswa, removed its decorations, and put on the new one.

Forty-seven black silk panels make up the fresh Kiswa. It has 68 gold-plated Quranic passages sewed with silver thread. The total weight of the Kiswa is 1,415 kg.

60 kilograms of pure silver, 120 kilos of gold-plated silver thread, 825 kilos of silk, and 410 kilos of raw cotton were used in the production. The method embodies accuracy and great Islamic legacy.

Stay tuned to Brandsynario for the latest news and updates.

Is DeepSeek Just an AI Startup, or Something Tied to the Chinese Military?

By

Shiraz Aslam

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Jun 26, 2025

is-deepseek-just-an-ai-startup-or-something-tied-to-the-chinese-military

DeepSeek is a Chinese Artificial Intelligence (AI) firm that made headlines earlier this year for developing an open-weight Large Language Model (LLM) that can rival GPT-4.

Compared to GPT-4, it achieved high efficiency at much lower costs using the Mixture of Experts (MoE) architecture. Also, the trained model weights (knowledge, in layman’s terms) are publicly released.

Nonetheless, GPT is proficient in more languages than its Chinese counterpart. Furthermore, public trust in GPT is higher because it has been around for longer and is continuously undergoing advancements.

However, US authorities have suggested that DeepSeek may be more than an AI Startup, and could be linked to China’s military-industrial complex.

deepseek-vs-chat-gpt — DeepSeek VS ChatGPT

US Believes DeepSeek Supported Chinese Military and Intelligence Operations

China and the US, two of the leading global superpowers, have been embroiled in a long trade war to increase their economic footprint. Washington believes that Beijing has an unfair advantage with DeepSeek.

A senior US State Department official believes that DeepSeek is feeding information to the Chinese military and intelligence apparatus, raising major security concerns. They stated:

“We understand that DeepSeek has willingly provided and will likely continue to provide support to China’s military and intelligence operations.”

US lawmakers had also previously raised the concern that DeepSeek was transmitting American users’ data to China, a serious allegation that was not addressed by the Chinese AI firm.

The official also hinted that Beijing may have tried to bypass America’s export restrictions to advance its military capabilities. The Hangzhou-based AI company has access to large volumes of US firm Nvidia’s high-end H100 chips.

China bypassed export controls to gain access to these chips. The official stated:

“DeepSeek sought to use shell companies in Southeast Asia to evade export controls, and DeepSeek is seeking to access data centres in Southeast Asia to remotely access U.S. chips.”

However, there was no clear indication that the firm had successfully evaded US export controls. Furthermore, DeepSeek didn’t issue an official response to the allegations.

Concerns About DeepSeek’s Legitimacy

LLMs like GPT and DeepSeek, with their conversational model, are designed for commercial usage. Knowledge has been made more accessible with these models, and personalised learning has become the norm.

If the allegations are proven to be true, DeepSeek has become a tool of the Chinese state, providing sensitive information beyond most commercial uses. This could also start a dangerous trend where states begin developing AI models solely for intelligence.

Most users are naturally oblivious to the breach of privacy, which raises questions about the legitimacy of DeepSeek and LLMs in general, too.

To manage such security concerns, official disclosures and conditions should be signed and verified before the individual uses DeepSeek. Furthermore, there is a desperate need for stricter checks and binding legislation on AI firms to oversee their ventures.

Stay tuned to Brandsynario for the latest news and updates

Pakistani Celebs and their Most Controversial On-Camera Moments

By

Areeb Asif

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Jun 26, 2025

We all get too intrigued by celeb controversies, don’t we? This time, it’s Pakistani celebs’ controversial moments (that too on camera!) that are stirring the pot.

From public outbursts to unexpected confessions, we’ll explore what keeps these videos trending. You think you know the whole story? Think again.

**Culprit # 1: Meera Jee’s English Mishap**

Meera Jee is the queen of viral content in Pakistan. Her on-camera struggles with the English language have always attracted masses from memes to mainstream media debates.

In one unforgettable clip, Meera attempted to deliver a heartfelt message in English, but things took a hilarious turn. The video blew up, shared across Twitter, Facebook, and every desi WhatsApp group imaginable.

Surprisingly? It didn’t hurt her. Meera has always embraced her unique persona, and this moment only added to her cult following. She’s proof that owning your flaws can sometimes be your best PR strategy.

Public & Media Reaction: While some fans laughed it off with love, others weren’t so forgiving. Media outlets picked it up instantly, with headlines like “Is Meera a National Treasure or a National Meme?”.

Culprit # 2: Yasir Hussain’s Award Show Slip

Remember when Yasir Hussain cracked a joke at an award show that didn’t quite land? It’s perhaps one of the biggest celeb controversies to exist to date.

During a live segment, he made an insensitive remark about child molestation. Yea…I wish I was joking. Apparently, it was in relevance to the protagonist character of Ahsan Khan that rapes a child in the drama series “Udaari” but regardless he should have read the room.

Of, course, the internet didn’t hold back. Celebs like Armeena Khan and others clapped back, while fans trended #InsensitiveYasir on X (formerly Twitter). Later on, Yasir issued an apology, but the damage had been done.

Even today, people bring up that moment when discussing his personality. A single comment, forever attached to his public image.

yasir-hussain-public-reaction-and-apology — Yasir Hussain’s Public Apology

Culprit # 3: Hania Aamir & Asim Azhar’s Live Drama

Hania Aamir and Asim Azhar’s relationship drama unfolded like a Netflix series but on Instagram Live.

One particular clip where Hania denies being in a relationship with Asim (after months of public appearances together) broke the internet. Heartbreak memes flooded in and twitter wars overtook the internet. People took sides, dissecting every post and unfollowing.

Asim stayed silent for a while, eventually channeling the emotion into his music as well as posting a story statement after a while. Hania, on the other hand, faced major trolling. The good part? After some time, fans spotted Hania attending Asim’s concert and not caring about what people say.

Our national IT girl knows how not to get drama to her head, and maybe this is why she keeps giving us more masterpieces, nationally and internationally (like Sardaar Ji 3).

hania-amir-and-asim-azhar-feud — Hania Aamir and Asim Azhar

Culprit # 4: Mathira’s Unfiltered Opinions

Mathira is unapologetic and that’s exactly why she goes viral. Whether it’s calling out men on live TV or sharing bold opinions on relationships, she doesn’t hold back. One clip where she shut down a male caller for slut-shaming her became a feminist rallying cry.

While many called her “too much,” she said what needed to be said, but unfortunately still became controversial for having boundaries. Are we even surprised?

She’s now seen as a voice for body positivity and women’s autonomy but she’s still pretty controversial for many.

mathiras-controversial-opinions — Mathira’s controversial opinions

Scandal Culture and Our Role As Audience

We’ve seen it all! Awkward moments, foot-in-mouth syndrome and PR nightmares. These celeb controversies can crush reputations or boost them. Some recover gracefully. Others? Not so much.

But as digital audiences, we also have a responsibility. Our Pakistani celebrities are also humans just like us, so obviously, they will also have ups and downs. Let’s know better what to make viral and what PR bait is not worth it.

Stay tuned to Brandsynario for the latest news and updates.

Nasir Iqbal and Noor Zaman Reach Asian Doubles Squash Final

By

Yousuf Yaseen

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Jun 26, 2025

nasir-iqbal-and-noor-zaman-reach-asian-doubles-squash-final

Pakistan’s top squash duo, Nasir Iqbal and Noor Zaman, secured their spot in Asian Doubles Squash final by defeating Malaysia 2-1 in a tense semi-final on Wednesday.

The match was played at the Jalan Stadium in Sarawak.

In the first set, Malaysia’s team of Duncan Lee and Syafiq Kamal gained an early edge by winning 11-10.

However, the Pakistani pair made a strong comeback, winning the next two sets by 11-9, sealing the match in a gripping 69-minute encounter.

With this victory, Iqbal and Zaman are now set to face India in the Asian Doubles Squash final scheduled for tomorrow.

Big Win: Pakistan Team won Semifinal Match and entered into Finals of 2nd Asian Doubles Squash Championships 2025 pic.twitter.com/SK3eT8APg2

— Pakistan Squash Federation (@paksquash) June 25, 2025

Earlier, in the quarter-final held on Tuesday, Pakistan defeated Korea 2-1 in just 37 minutes. This made them dominant in the game.

Pakistan displayed a remarkable form throughout the tournament with back-to-back wins over the Philippines and South Korea in the group stage on Monday. They dispatched the Filipino pair with ease, winning 11-7 and 11-4.

Zaman and Iqbal have been in Malaysia this month for squash events. They recently participated in the 23rd Asian Individual Squash Championships, also held in Malaysia.

In that tournament, Nasir Iqbal advanced to the quarter-finals by beating Lai Cheuk Nam of Hong Kong. Noor Zaman lost a close 3-2 match to Joachim Chuah of Malaysia in the pre-quarterfinal.

Zaman has been enjoying a strong run this year. In April, he was crowned men’s champion at the U23 World Squash Championships.

Stay tuned to Brandsynario for the latest news and updates.

What Caused the Sudden Glacier Flood in Gilgit?

By

Maham Hussain

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Jun 26, 2025

Gilgit-Baltistan, glacier melt, flash flood, Attabad Lake, Rescue 1122,

The National Emergencies Operation Centre (NEOC) has issued a Glacial Lake Outburst Flood (GLOF) alert for Gilgit-Baltistan and nearby northern areas. This warning comes due to ongoing heat waves, strong monsoon currents, and a westerly wave. Together, these factors are rapidly melting glaciers.

On Wednesday, a glacier melt triggered a flash flood in the Burundubar stream near Attabad Lake, a major tourist spot. According to Rescue 1122, the floodwater entered the Luxus Hotel. At that time, many tourists were inside when the flood hit.

As a result, Rescue 1122 evacuated over 160 tourists and hotel staff using boats. The flash flood had cut off land access to the hotel. Moreover, it damaged trees and nearby land, causing panic among those stranded.

Meanwhile, in Skardu, Barga nallah flooded again due to high temperatures. Police confirmed that floodwaters entered homes and fields. Consequently, many locals suffered loss and destruction.

Khadim Hussain, Director of the Gilgit-Baltistan Environmental Protection Agency, said glacier melt disasters have become more common. He linked this to both global climate change and local causes. “The frequency of melting glacier disasters intensified in recent years,” he said.

Furthermore, Mr. Hussain explained that earlier snowfalls came in November–December and turned into ice. Now, snowfall mostly happens in February–March and doesn’t freeze properly. “With heatwaves, the snow is melting at a speed that causes flooding,” he added.

He also blamed deforestation, unplanned construction, tourism growth, and rising population. In addition, certain energy practices are making the situation worse. Altogether, these factors are speeding up glacier melt.

Another environmental expert told that many GB residents live near rivers and glaciers. Thus, when floods strike, they have very little time to escape. “They have no time to save themselves,” he noted.

He further stressed that GB glaciers provide 80% of Pakistan’s agricultural water. “This isn’t just a GB issue — it affects the whole country,” he warned.

In the end, experts criticised the GB government for lacking awareness efforts. They believe not enough is being done to reduce climate risks. Therefore, the issue continues to receive low priority from authorities.

Stay tuned to Brandsynario for the latest news and updates.

Will Muharram Begin on June 27? Moon Sighting Today

By

Maham Hussain

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Jun 26, 2025

will-muharram-begin-on-june-27-moon-sighting-today

A meeting of the Central Ruet-e-Hilal Committee will be held in Quetta today (Thursday) to sight the moon for Muharramul Haram 1447 Hijri. Maulana Abdul Khabeer Azad, Chairman of the committee, will lead the session. Zonal Ruet-e-Hilal Committees will also meet at their local headquarters for the same purpose.

The Pakistan Space and Upper Atmosphere Research Commission (Suparco) earlier predicted that the crescent for Muharram 1447 will likely be sighted on the evening of June 26. If sighted, the first day of Muharram and the new Hijri will begin on June 27.

According to Suparco’s statement, the moon is expected to be born on June 25 at 3:32 PM. At sunset on June 26, the moon will be approximately 28 hours and 15 minutes old. This age increases the chances of moon visibility that evening.

The statement added, “An expected duration between the sunset and the moonset at coastal areas will be 75 minutes.”
Suparco confirmed, “This duration will provide sufficient window for sighting of the Muharramul Haram moon.”

Based on the expected moon sighting, Youm-e-Ashur (10th Muharram) is likely to fall on July 6 in Pakistan. The meeting results today will confirm the Islamic calendar for the start of the new year.

The decision from today’s meetings by both the central and zonal committees will officially mark the beginning of the sacred month of Muharram. Any update will be based on actual moon sighting reports from different parts of the country.

Stay tuned to Brandsynario for the latest news and updates.

Etihad Town Phase – III Pre-Launch Payment Plan Unvieled

By

Yousuf Yaseen

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Jun 25, 2025

etihad-town-phase-iii-pre-launch-payment-plan-unvieled

Pakistan’s most trustworthy real estate brand, Etihad Town Lahore held a grand event at The Palace, Etihad Town, Raiwind Road, to officially unveil the pre-launch payment plan for its highly anticipated Phase – III.

The ceremony was attended by prominent figures from Lahore’s real estate sector, including Top Realtors and Sales Partners. All SSPs of Etihad Town were present at the event and praised the vision, location, and distinctive features of Phase – III.

The Chief Guest, Mr. Sheikh Shujaullah Khan, CEO of Etihad Group, shared key insights into the development, stating: “Phase – III will be one of the most iconic and remarkable projects in Etihad Town’s history. It is not just a residential scheme, but a complete representation of a modern, prosperous lifestyle.”

He further assured attendees that, like its previous projects, Etihad Town Phase – III will also be delivered ahead of schedule.

Key highlights of Etihad Town Phase – III include:

Pakistan’s first privately developed water park
An eco-friendly urban forest
A bird park
A sports arena
A stunning commercial block inspired by the world-famous Champs-Élysées Avenue in France

The payment plan for Phase – III was shared with the attendees and received overwhelmingly positive feedback. Sales Partners expressed strong trust in Etihad Town’s credibility, timely project delivery, and reliable development model.

Etihad Town Phase – III stands out as a first-of-its-kind project, combining modern urban amenities, sustainable green environments, and internationally inspired commercial infrastructure—all within a single development.

Stay tuned to Brandsynario for the latest news and updates.

Pakistani Customers Allege Temu is Withholding Refunds and Avoiding Accountability

By

Maham Hussain

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Jun 25, 2025

pakistani-customers-allege-temu-is-withholding-refunds-and-avoiding-accountability

When Sana Sara downloaded Temu, she was drawn in by the flood of promotional ads that followed her across social media platforms.

The app promised deep discounts on everything from clothes to electronic gadgets. With constant notifications for limited-time deals and a minimum order threshold of PKR 2,000, it didn’t take long for her shopping cart to cross PKR 15,000.

What began as a seemingly convenient experience quickly unravelled. Although the app marked her order as delivered, nothing ever reached her doorstep.

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The only available support was generic automated messages offering no concrete solution. After days of silence, she gave up and submitted a refund request through the app.

Weeks later, she is still waiting. Not just for her order but also of her family members, fed up with which she took to her Instagram account to raise the issue.

Temu launched in Pakistan in late 2024 with a massive digital marketing push. Its arrival generated significant buzz, especially among younger consumers eager to explore trendy, low-cost products through a sleek and easy-to-use app.

However, the platform’s popularity has been accompanied by a growing volume of complaints.

Shoppers say they have been left stranded when orders are delayed, lost, or never fulfilled. In most cases, customers claim there is no effective way to get help, no representative to speak to, and no clear process for dispute resolution.

Frustrated users have been turning to public forums and social media groups to share their experiences. Screenshots of missing parcels, refund delays, and unresponsive support threads have become increasingly common.

These stories point to a consistent pattern—once payment is made, there is little recourse if the purchase goes wrong. Some users report waiting weeks for refunds, while others say they received partial deliveries with no explanation or compensation.

The problem lies in the platform’s operational structure. Temu currently does not maintain a formal presence in Pakistan.

There is no office to visit, no local helpline to call, and no dedicated team to manage escalations. While the app provides order tracking and a chatbot, users report that these features offer little real support when issues arise.

The burden is often placed on logistics partners, but they, too, remain unreachable or unresponsive when customers attempt to follow up.

In the absence of a local support ecosystem, the company’s operations are almost entirely one-directional—accepting orders and payments without a functioning channel for post-purchase accountability.

This is particularly troubling in a market where online shopping is still growing and where many consumers are exploring e-commerce for the first time.

When platforms fail to deliver or refund, the consequences are not just personal financial losses but also a broader erosion of trust in the digital economy.

Industry observers warn that without mandatory service standards, accountability, and dispute resolution procedures, such platforms operate in a vacuum, benefiting from sales while avoiding responsibility.

The lack of enforceable frameworks means that customers are left with limited options when things go wrong, especially when a company has no legal or operational base in the country.

For consumers like Sana Sara, the experience has been deeply discouraging. After losing money, time, and peace of mind, she no longer feels comfortable shopping online.

Her experience is not isolated. It reflects a growing undercurrent of dissatisfaction among users who feel they have no voice and no protection.

As Pakistan looks to expand its digital infrastructure and encourage wider adoption of e-commerce, there is a pressing need to ensure that platforms offering services to local users are also accountable to them.

Until consumer protection frameworks catch up, many shoppers will continue to take risks without the assurance that their rights will be upheld.

Stay tuned to Brandsynario for latest news and updates

Highest Winning Run-Chases in Test History

By

Yousuf Yaseen

-

Jun 25, 2025

ten-highest-winning-run-chases-in-test-history

England achieved a historic feat at Headingley on Tuesday by chasing down a target of 371 runs to defeat India by five wickets, completing the tenth-highest successful fourth-innings chase in the 148-year history of Test cricket.

This Headingley Test also entered the record books for another reason: It became only the third Test in history to feature totals of over 350 runs in all four innings.

The only other Tests to achieve this rare statistical mark were the 1921 Ashes Test at Adelaide and the famous 1948 Ashes Test also held at Headingley.

With this win, England joined an elite list of teams that have completed massive run chases in the fourth innings.

Some notable examples from that list include:

418 – West Indies v Australia, St John’s, 2003

The highest successful chase ever recorded remains the West Indies’ pursuit of 418 against Australia in St John’s in 2003.

That game saw centuries from Ramnaresh Sarwan and Shivnarine Chanderpaul, and a key partnership between Omari Banks and Vasbert Drakes.

414 – South Africa v Australia, Perth, 2008

Other notable fourth-innings chases include South Africa’s 414 against Australia at Perth in 2008, with captain Graeme Smith and AB de Villiers guiding the visitors to a six-wicket win.

In 1948, Australia chased 404 against England, led by a powerful 182 from Arthur Morris and a legendary unbeaten 173 from Don Bradman, securing a seven-wicket triumph.

403 – India v West Indies, Port-of-Spain, 1976

India’s own record fourth-innings chase came in 1976, when they chased 403 against West Indies in Port-of-Spain, thanks to centuries by Sunil Gavaskar and Gundappa Viswanath.

That match had a long-lasting impact, as West Indies captain Clive Lloyd abandoned spin bowling and built a four-pronged pace attack that came to dominate world cricket.

395 – West Indies v Bangladesh, Chattogram, 2021

In 2021, West Indies chased 395 against Bangladesh in Chattogram, including a sensational 210 not out from debutant Kyle Mayers and putting putting on 216 with fellow debutant Nkrumah Bonner (86) to see the visitors to a three-wicket win.

388 – Sri Lanka v Zimbabwe, Colombo, 2017

In 2017, Sri Lanka completed a chase of 388 against Zimbabwe in Colombo, with Asela Gunaratne remaining unbeaten on 80.

387 – India v England, Chennai, 2008

Another iconic match came in 2008, when India chased 387 against England in Chennai. Virender Sehwag gave India a fast start with 83, before Sachin Tendulkar (103*) and Yuvraj Singh (85*) sealed the win.

378 – England v India, Edgbaston, 2022

England themselves had a similar achievement in 2022, chasing 378 against India at Edgbaston, with Root and Jonny Bairstow both scoring centuries.

377 – Pakistan v Sri Lanka, Pallekelle, 2015

In the 2015 Pallekelle Test, Pakistan chased 377 against Sri Lanka, with crucial centuries by Younis Khan and Shan Masood, and a match-winning 59 from Misbah-ul-Haq.

371 – England v India, Headingley 2025

The historical chase was led by opener Ben Duckett, whose remarkable innings of 149 runs provided the foundation for a dramatic win, later finished off by Joe Root and Jamie Smith.

India had earlier posted 471 runs in their first innings after England captain Ben Stokes chose to bowl first. In response, England came close with a total just six runs short, keeping the game tight.

The hosts then dismissed India for 364 in their second innings, setting themselves a highly challenging target of 371.

Despite the pressure of a fourth-innings total and Rishab Pant’s centuries in both innings, England played the chase smartly, with Duckett’s century turning the tables, and Root and Smith sending them home in the final session.

Stay tuned to Brandsynario for the latest news and updates.

Monsoon Rains Expected in Karachi this Weekend — But is the City Ready?

By

Shiraz Aslam

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Jun 25, 2025

monsoon-rains-expected-in-karachi-this-weekend-but-is-the-city-ready

The Pakistan Meteorological Department (PMD) has predicted that Karachi could face the first spell of downpours of the 2025 monsoon season this coming weekend.

The expected monsoon rains offer some much-needed respite for Karchites, who had to endure high temperatures and intense humidity. However, the pleasant weather comes with an unbearable cost.

As has become the norm in recent years, the incoming monsoon storms, and sometimes even moderate rains, could lead to excessive urban flooding, causing great loss to infrastructure, disease outbreaks, and road blockages.

A city notorious for its underdeveloped infrastructure, haphazard emergency services, and poor drainage systems, Karachi may not be ready for the monsoon rains.

Karachi’s Infrastructure Can’t Withstand Torrential Downpours

Karachi’s infrastructure, especially its roads and electricity systems, is built for warm, desert-like climates. This explains why even moderate rains frequently lead to waterlogging.

The metropolis lacks sloping roads, which allows water to stand and collect instead of running downhill into the drainage systems. Furthermore, substandard garbage disposal facilities mean that drainage channels (nalas) are quickly blocked.

Power outages are also common during monsoon spells, exacerbated by falling electricity poles and extensive damage to transformers.

The buildings are not safe either. The tall buildings have stood for decades, withstanding the harshest storms. Such buildings have become weaker over time and are prone to extensive damage and potential collapse during torrential downpours.

The result of waterlogged areas leads to traffic throughout the city, bringing Karachi to a standstill. Rainwater flooding homes is also a common sight in many towns.

monsoon-rains-have-wrecked-havoc-in-Karachi-multiple-times — Monsoon rains have wreaked havoc in Karachi multiple times.

Safety Protocols for the Public

Whilst predicting downpours over the weekend, PMD has also issued several safety protocols for the people of Karachi to minimise the possible damage from the monsoon rains.

Residents have been advised to stay home, with extra emphasis laid on keeping the vulnerable populations indoors. If outside, they must stay away from trees and weak buildings.

Loose electrical wires are a major health hazard. In addition to avoiding them, citizens are also encouraged to report such damages to the relevant authorities.

Emergency response plans have been set in motion. Rescue teams and sanitation departments have been instructed to prepare for emergencies.

Karachites hear similar warnings and stories every year, but there are minimal notable changes. Hopefully, the authorities are better prepared this year and can implement their emergency response plans to their maximum.

Stay tuned to Brandsynario for latest news and update

Karachi’s Summer Sales 2025 are Too Hot to Miss!

By

Areeb Asif

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Jun 25, 2025

If there’s one thing Karachiites do well in the summer (aside from complaining about load shedding), it’s hunting down the best fashion sales in town. And this year? Karachi’s summer sales 2025 season is in full swing, and let’s just say… your wallet might start sweating before you do.

Best Karachi Summer Sales 2025

So, if your wardrobe is begging for a mid-year glow-up, now’s the time to hit your favourite stores. Here’s a roundup of the hottest clothing brand sales happening across Karachi right now.

Khaadi – The People’s Favourite, Now on Sale

Whether you’re stocking up on printed kurtas for the office or grabbing a last-minute desi party wear outfits, Khaadi’s current sale section is dangerously good.

The flagship stores are always packed, but online shopping is smooth and stocked, so if you’re trying to avoid melting in the sun, add to cart.

What to grab: Classic printed kurtas, light dupattas and summer-friendly solids for everyday wear.

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Sana Safinaz – Luxe That’s (Almost) Affordable

We love Sana Safinaz; we just wish it didn’t cost as much as our electricity bill in June. Luckily, the brand’s summer clearance is taking the edge off, with discounts on unstitched lawn, ready-to-wear formals, and basic pret.

It’s a rare moment when Sana Safinaz lawn drops below 6K; so this is your time to grab that signature chic, polished look without selling a kidney.

What to grab: Embroidered 3-piece unstitched suits, pastel formal pret and that one black kurta you’ll wear to death.

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Outfitters- Your Go-to Western Chic

Outfitters is your go-to for modern streetwear, easy western cuts, crop tops, cargos, and laid-back tees. Their up to 40% off sale includes men’s and women’s fashion, and yes, even some shoes and accessories.

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ETHNC- The Bougie DHA Aunty Core

ETHNC brings fusion fashion to the desi crowd. This summer, they’ve slashed prices across stitched lawn, 2-piece pret sets, and festive fusion wear, ideal for casual dinner parties or Insta reels.

What to grab: Co-ords, shalwar suits with a twist, and the mom jeans you’ve always had your eyes on.

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Gul Ahmed / Ideas – Classics that Never Go Out of Style

If you want a quality lawn that lasts all summer (and beyond), Gul Ahmed’s Ideas sale is where it’s at. You’ll find up to 50% off on their summer collection, from breezy pastels to bold florals.

Bonus: They also throw in home items and men’s wear, so if you’re shopping with family, this is a one-stop solution.

What to grab: Signature floral lawn suits, embroidered chiffon dupatta sets, breathable men’s kurtas, and those solid-colour trousers you’ll end up living in.

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Sapphire – The Queen of Soft Glam

Every Karachi girl has a soft spot for Sapphire, and right now, it’s having a moment. Their flat 30-40% off sale is a goldmine for anyone who wants understated style, quality fabric and minimalist colour palettes.

Sapphire’s lawn is not only durable, but it’s designed in a way that transitions easily from office to hangout. Even their formals are subtle, and that’s what makes them timeless.

What to grab: Neutral 2-pieces, solid lawn suits, embroidered cotton, and loose-fit trousers with pockets.

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This is Not a Drill, It’s a Shopping Season

Karachi’s clothing brand sales this summer are coming in hot. These aren’t your run-of-the-mill discounts; brands are clearing inventory, prepping for mid-year launches and giving you a golden window while they are at it.

That being said, even bridal couture brands aren’t behind the game. Some of the best couture has gone dramatic yet affordable in pricing. Seems like something is in the air this sales season and we are not complaining.

But remember: Good pieces fly off racks fast, so don’t “think about it.” Just buy it. Because in Karachi, the heat is permanent, but that 3-piece suit at 50% off? That’s once in a season.

Stay tuned to Brandsynario for latest news and updates

Iran’s Parliament Approves Bill to Suspend Cooperation with IAEA

By

Yousuf Yaseen

-

Jun 25, 2025

irans-parliament-approves-bill-on-suspending-cooperation-with-iaea

Iran’s parliament approves a bill to suspend cooperation with the International Atomic Energy Agency (IAEA), according to state-linked outlet Nournews. The bill, however, still requires final approval from Iran’s Supreme National Security Council to be enforced.

This move follows the recent 12-day air war with Israel, during which Israeli officials said their goal was to stop Iran from developing a nuclear weapon. Iran has denied seeking nuclear weapons and says its nuclear programme is for peaceful purposes.

Parliament Speaker Mohammad Baqer Qalibaf, as quoted by state media, said Iran would now speed up its civilian nuclear programme.

He added that a resolution passed earlier this month by the IAEA.

The resolution claimed that Iran was breaching its non-proliferation commitments, and thus opened the door for Israel to attack Iran’s nuclear facilities.

Qalibaf criticised the IAEA for failing to condemn the attacks, saying: “The Agency has put its international credibility up for sale.”

He further stated, “For this reason, the Atomic Energy Organisation of Iran will suspend its cooperation with the Agency until the security of the nuclear facilities is guaranteed, and move at a faster pace with the country’s peaceful nuclear programme.”

The bill also includes measures to stop the installation of new surveillance cameras, block inspections and halt the filing of reports to the IAEA.

Details Confirmed by the National Security Committee’s Spokesperson

These details were confirmed earlier this week by the national security committee’s spokesperson, Ebrahim Rezaei. He stated that the committee had approved the bill’s general outline.

Meanwhile, Iran is also under pressure to reconsider its commitments to the international nuclear non-proliferation regime after the recent US and Israeli attacks on its underground nuclear sites.

In an interview with Al-Araby Al-Jadeed, Iran’s Foreign Minister Abbas Araqchi said: “I think that our view on our nuclear programme and the non-proliferation regime will witness changes, but it is not possible to say in what direction.”

New iPhone, New Era: What’s Coming With iPhone 17?

By

Usman Kashmirwala

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Jun 25, 2025

new-iphone-new-era-whats-coming-with-iphone-17

Apple’s iPhone 17 series is gearing up to be more than a typical upgrade. As per fresh reports, the 2025 range will have an audacious new design, enhanced cooling, and new colour schemes, pointing towards Apple’s biggest cosmetic overhaul in years.

Vapour Chamber Cooling for iPhone

Apple will, for the first time, ship an iPhone 17 Pro, which will boast a vapour chamber cooling system. This tech, already implemented in premium Android smartphones, will enhance heat dissipation. It keeps performance stable under heavy use, such as gaming or video editing.

Rather than the usual graphite pads, this system incorporates a sealed chamber that distributes heat more evenly throughout the body of the phone. Rumours even indicate that it could reach the camera region, possibly for both cooling and heat dissipation.

A New Design

Bloomberg’s Mark Gurman confirms that internally, Apple views this lineup as an “industrial design revamp.” The Pro models will ditch titanium for aluminum frames and feature a hybrid glass-metal rear panel.

The new “Air” model will be thinner and lighter, with a sleeker body. While the front will largely resemble current models, the back is where you’ll notice the biggest shift.

Apple constantly revamps its colour range, and the iPhone 17 will be no different. Look for new colours such as purple and green for the standard models. The Pro models may come out in sky blue to match the new materials. Gossip predicts that teal and ultramarine may be discontinued from the last generation.

Faster Charging, Larger Screens, and More

Leaks also suggest speedier charging, changes to screen sizes, and a more robust Pro Max variant. Although Apple hasn’t officially announced features such as ProMotion for the regular models, we can possibly expect screen enhancements overall.

The enigmatic iPhone 17 “Air” might, meanwhile, bring a lighter, more streamlined model suitable for younger users or those seeking a slimmer design.

What’s Next?

Gurman suggests that the most significant shifts are yet to arrive, like a foldable iPhone. In 2027, Apple might unveil a complete Pro model redesign to celebrate the iPhone’s 20th anniversary.

Meanwhile, the iPhone 17 looks set to deliver the ideal combination of performance and polish: cooler, faster, and smoother than before.

Stay tuned to Brandsynario for latest news and updates

T-Mobile to Launch Starlink-Powered Satellite Service in July

By

Usman Kashmirwala

-

Jun 25, 2025

t-mobile-to-launch-starlink-powered-satellite-service-in-july

T-Mobile will introduce its Starlink-based “T‑Satellite” service on July 23, 2025, after several months of beta testing. The service introduces satellite messaging to smartphones nationwide.

Messaging at Launch

At launch, users can send and receive SMS on Android and iOS. Android users will also receive MMS support for images and short audio messages. Support for iOS MMS will arrive after.

T-Satellite messaging will be complimentary with T-Mobile’s “Experience Beyond” plan. It will be $10/month for others, including non-T-Mobile customers.

Data Arrives in October

T-Mobile will launch low-bandwidth satellite data on October 1, 2025. The feature will have support for chosen apps like WhatsApp, AccuWeather, AllTrails, and more. The carrier also has plans to support third-party apps through dedicated developer tools.

T‑Satellite is based on more than 657 Starlink satellites. It will reach over 500,000 square miles, places where regular cell towers can’t.

Since late 2024 when beta started, more than 1.8 million users have enrolled. Many of them are from AT&T and Verizon.

Device Compatibility

Most smartphones produced in the last four years will be compatible with T‑Satellite. Both Android and iOS devices will work. Samsung Galaxy phones from S21 and later, and Z Flip and Fold lines are included.

T-Mobile announced that satellite 911 texting would be offered to all customers in the latter part of 2025. This extends to non-T-Mobile customers.

Why it Matters

T-Mobile is the first US carrier to combine cell and satellite coverage. The service functions without additional hardware or special antennas. Phones automatically connect when towers are out.

This drives connectivity to rural regions, especially in times of natural disasters. It also might push application creators to enable satellite use.

What’s Next?

Following MMS and initial data deployment, T-Mobile has voice calling by late 2026 on deck. It will also introduce greater application compatibility and add-on services.

T‑Satellite represents a huge change in cellular coverage. Residents in outlying or disaster areas have assured access. The $10/month plan makes it available to nearly everyone. The full data service and emergency assistance will come later.

Stay tuned to Brandsynario for latest news and updates

Rishabh Pant Joins Ill-Fated Club After Headingley Defeat

By

Web Desk

-

Jun 25, 2025

rishabh-pant-joins-ill-fated-club-after-headingley-defeat

Rishabh Pant did everything right—almost. He walked out to bat in both innings of the Headingley Test, took on England’s bowlers with trademark flair, and walked off with a century each time. But in the end, India still lost.

And with that, Pant joined one of Test cricket’s most heartbreaking clubs—players who scored centuries in both innings of a Test but ended up on the losing side.

Heroic Numbers, Hollow Result

Pant’s performance at Headingley was nothing short of exceptional.

In the first innings, he smashed 134 off 178 balls, a knock filled with 12 boundaries and six mighty sixes. Then came the encore—118 off 140 deliveries in the second innings, with 15 fours and three sixes.

Two centuries. Back-to-back brilliance. And yet, no match-winning reward.

The List You Don’t Want to Be On

With this feat, Pant became only the fourth Indian ever—and the 12th player in history—to score twin tons in a Test that ended in defeat.

Here’s the full list of elite names in this unfortunate club:

George Headley (v England, 1939)
Vijay Hazare (v Australia, 1948)
Clyde Walcott (v Australia, 1955)
Sunil Gavaskar (v Pakistan, 1978)
Andy Flower (v South Africa, 2001)
Brian Lara (v Sri Lanka, 2001)
Andrew Strauss (v India, 2008)
Hashim Amla (v India, 2010)
Virat Kohli (v Australia, 2014)
Brendan Taylor (v Bangladesh, 2018)
Rishabh Pant (v England, 2025)

It’s a list filled with cricketing royalty—legends who stood tall, even when their teams crumbled.

A Match That Slipped Away

India had set a challenging target of 371, and at one point, the match felt poised for a classic finish.

But England had other ideas. Ben Duckett’s 149 off 170 turned the tide, and contributions from Joe Root (53)* and Jamie Smith (44)* sealed a memorable five-wicket win for the hosts.

This run chase became the second-highest ever at Headingley, a ground where history loves to surprise us.

Stay tuned to Brandsynario for the latest news and updates.