Assassins Creed Shadows Major Update in the Storyline

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Nov 5, 2024

In a historic weather event, the Al-Jawf region in northern Saudi Arabia experienced snowfall for the first time on record, turning its typically arid desert into a winter wonderland. The rare snow was part of a broader weather pattern that included heavy rain and hail, which revitalised the region’s dry valleys and even created temporary waterfalls. The unprecedented scene has captivated residents and weather experts alike, marking a significant moment in the Middle East’s climate history.

Desert Snowfall Surprises Residents and Revitalises Landscape

For the people of Al-Jawf, waking up to a snow-covered terrain was both surreal and extraordinary. Mountains and valleys, usually defined by their stark, rocky landscape, were blanketed in a layer of snow, creating a scene reminiscent of winter destinations far from the Arabian desert. Local authorities and the Saudi Press Agency reported that the snowfall was accompanied by heavy rains, hail, and flowing waterfalls, breathing life into the typically dry valleys. This unexpected moisture has locals speculating that spring could bring an unusual bloom of flowers, vegetation and aromatic plants, adding vibrancy to the region’s natural beauty.

Saudi Arabia Snowfall News: For The First Time In History Saudi Arabian Desert Sees Snowfall! See Shocking Photos And Videos | Times Now — Source: FirstPost

As this rare weather event unfolded, the Saudi weather department issued warnings for continued severe conditions. Thunderstorms, additional heavy rain, hail, and strong winds are expected in the coming days, posing risks for visibility, travel, and outdoor activities. Authorities have advised residents to take precautions and remain informed about weather updates, especially with more unusual climate patterns on the horizon.

The Middle East Faces Broader Climate Shifts

Saudi Arabia isn’t alone in witnessing rare weather. The United Arab Emirates (UAE) has also been experiencing unexpected rainfall, thunderstorms, and the possibility of hail. Meteorologists attribute this shift to low-pressure systems from the Arabian Sea, bringing wetter conditions to the typically dry region. These changing patterns underscore the impact of broader climate variations, which are increasingly affecting weather in areas historically associated with desert heat.

A Unique Chapter in Saudi Arabia’s Climate Record

This first-ever snowfall in Al-Jawf represents a unique entry in Saudi Arabia’s weather history, providing residents with a rare glimpse of winter right at home. Many locals are excited about the possibility of a more vibrant spring, with flowers blooming as a result of the increased moisture. The snow-covered landscape has even attracted tourists eager to witness this extraordinary sight, offering a fresh perspective on the country’s diverse environmental potential.

In a first, Saudi Arabian desert receives snowfall | Dialogue Pakistan — Source: Dialogue Pakistan

As Saudi Arabia continues to monitor these unexpected weather shifts, the Al-Jawf snowfall serves as a reminder of the complexities and surprises of nature. This unusual event highlights the potential for landscapes to transform in unexpected ways, leaving a lasting impression on the region’s environment and people.

Stay tuned to Brandsyanrio for more news and information.

Simple Recipes to Master Plant-Based Cooking

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Mahnoor Rashid

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Nov 5, 2024

A plant-based diet focuses on food that is derived from plants and its by-products. Which includes fruits, vegetables, whole grains, and nuts. In a way, it’s cutting down animal products and animal by-products. For example meat and dairy. People are drawn to this diet because of its perks such as lowering heart disease risks and diabetes. Moreover, this kind of diet creates a smaller carbon footprint. However, it’s not without its challenges; if not balanced well, some may miss out on key nutrients like vitamin B12 and iron. If you’re looking to master a plant-based diet at home, here are some easy recipes to start with:

1. Plant-Based Chickpea & Spinach Stir-Fry

Ingredients:

1 can chickpeas, drained
2 cups spinach
1 tbsp olive oil
1 tsp cumin
Salt and pepper to taste

Instructions:

Heat olive oil in a pan over medium heat.
Add the chickpeas and cumin, cooking for 2–3 minutes.
Toss in spinach, stir until wilted, and season with salt and pepper.
Serve warm, perhaps with a side of rice or as a sandwich filling.

2. Avocado Toast with a Twist

Ingredients:

1 ripe avocado
2 slices whole-grain bread
1 tsp chili flakes
1 tbsp lemon juice
Salt to taste

Instructions:

Toast the bread slices.
In a bowl, mash the avocado with chili flakes, lemon juice, and salt.
Spread the avocado mixture over the toasted bread.
Garnish with extra chilli flakes for a bit more heat if you like!

3.Veggie and Hummus Wrap

Ingredients:

1 cup assorted veggies (bell peppers, zucchini, carrots)
1 tbsp olive oil
Salt and pepper
2 tbsp hummus
1 large tortilla

Instructions:

Preheat oven to 400°F. Toss veggies with olive oil, salt, and pepper.
Roast veggies on a baking sheet for 15–20 minutes.
Spread hummus on the tortilla, then add roasted veggies.
Roll up the tortilla, slice it in half, and enjoy!

Taking up this diet or lifestyle is certainly a new experience but the benefits outweigh the fear of trying new things, these recipes will help you decide for yourself which diet works the best for you. If you’re ready to make this change, start small with the recipes shared above.

Stay tuned to Brandsyanrio for more news and information.

Branding Lessons from Diljit’s Dil-luminati Tour

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Nov 5, 2024

The marketing landscape today is quick-paced, fast-moving, and rapidly changing. Brands aligning with pop culture and current events can create powerful, memorable campaigns that resonate with wide audiences. Recent partnerships with music tours, such as Diljit Dosanjh’s “Dil-Luminati” tour in India, highlights how brands can strategically capture consumer attention by maximising the excitement of live events. Here’s a look at some effective tactics brands use to elevate their visibility and relevance.

Hyper-Targetted Messaging

A key advantage of pop culture partnerships is aligning with a fanbase’s interests. Companies like the dating platform, Jeevansathi.com targets singles in the concert crowd with witty, hilarious and relatable messages on water bottles that spark laughter and resonate with many in the audience. By crafting messaging that feels personal and relevant, brands can make their campaigns feel like an extension of the concert experience, increasing the likelihood of organic social sharing.

Creating Memorable Moments with Product Placement

Using memorable moments to showcase products can turn a one-time exposure into a lasting brand recall. Mokobara, a luggage brand, did the same by partnering with Dosanjh to create an on-stage moment in which a fan was gifted a suitcase, making the brand and its identity feel genuine and exciting. Such moments, especially if shared on social media, extend a brand’s reach far beyond the live audience, gaining traction with a wider community like the fans online.

Diljit Dosanjh trolled for expensive ticket prices for Dil-Luminati concert - CNBC TV18 — Source: CNBC

Humour and Playful Wordplay to Amplify

Brands that use humour effectively can enhance engagement, especially at events centred on entertainment and fun. Durex, for example, leveraged playful language and puns on Dosanjh’s concert tour name to connect with the audience. This approach allows brands to humanise themselves, making their presence feel natural rather than intrusive and forced. Humour, when done right, can become a memorable and shareable aspect of the event and the brand itself.

Exclusive Merchandise to Foster Brand Loyalty

Limited-edition merchandise helps brands create a sense of exclusivity and excitement, deepening the fan connection. Levi’s launched a concert-inspired collection, allowing fans to purchase exclusive jackets that doubled as momentos. Such campaigns not only enhance the concert experience but also encourage brand loyalty by offering fans a tangible way to connect with both the brand and the event.

Unexpected Surprises for Maximum Impact

An unexpected, on-brand element can become the talk of the town or the event, in this case. Beverage brand Lemmon, for example, sent a mascot on stage during the concert, delighting fans with a surprise performance that added to the experience. Integrating unexpected yet relevant elements increases brand recall and makes the brand part of the event’s unforgettable moments.

Nationwide Activations to Reach Broader Audiences

Brands like Zomato expanded their reach by activating a nationwide campaign with delivery partners wearing custom merchandise. By embedding the concert’s theme into its logistics network, Zomato turned its usual delivery service into a channel for experiential marketing. This approach allowed the brand to touch not only concert-goers but also a broader audience, showcasing the power of integration across physical and digital touchpoints.

Zomato Live spreads the Dil-Luminati Tour fever with Zomato Delivery Partners - Passionate In Marketing

Pop culture partnerships enable brands to create impactful experiences that go beyond traditional advertising. By harnessing the energy of live events, brands can develop a deeper emotional connection with their audience, capturing attention, loyalty, and relevance. For marketers, the key is finding authentic ways to engage with the event’s spirit, creating campaigns that feel like a seamless part of the experience.

Stay tuned to Brandsynario for the latest news and updates.

4 Inspiring Documentaries to Watch for Motivation

By

Mahnoor Rashid

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Nov 4, 2024

It is natural to become bored when working from home or subjected to a certain type of quarantine due to smog. If you’re looking for a motivational boost, then some of these powerful documentaries will completely change your outlook on life. Encapsulating the life journeys of some paramount people, these documentaries will keep you entertained and instill a positive mindset.

1. Documentaries | The Social Dilemma

This documentary is extremely important, especially thinking about today’s advanced realm of social media. Where everyone is in a constant race to prove they’re happier, healthier and better off, this documentary shows the dangers of every app. This eye-opening documentary dives into the effects of social media on mental health, self-worth, and our daily lives. Experts from major tech companies explain how algorithms manipulate our behaviour, which can lead to anxiety and social comparison. If you find yourself too involved in the world of Instagram, this is a must-watch for you!

2. Jiro Dreams Of Sushi

This one follows the journey of an 85-year-old sushi master Jiro Ono, who still strives for perfection. His commitment to his craft is a testament. You can achieve anything you put your mind to. This film showcases the discipline, dedication, and passion behind Jiro’s craft. An inspiring story about pursuing excellence, regardless of age or status.

3. Minimalism: A Documentary about Important Things

Minimalism encourages viewers to rethink what truly makes us happy. As inflation rises and financial pressures grow, it’s a reminder that material possessions don’t define us. True happiness comes from within, and it’s important to not give anything the power to influence it. Interviews with people who’ve embraced simpler lifestyles, show how minimalism can relieve stress and give life more meaning.

4. Documentaries | I Am

Renowned filmmaker Tom Shadyac also explores what truly brings a person happiness. The title resonates with the recurring theme of the documentary, fulfilment. After a life-altering accident, he interviews philosophers, scientists, and spiritual leaders, seeking answers to big questions about human nature, connection, and happiness.

These documentaries are inspiring and thought-provoking compared to the content we consume daily. Where the plot revolves around violence, materialistic issues and pretentious problems. These will make you rethink your priorities and help you have a more positive outlook on life itself.

Breakthrough in Ovarian Cancer Treatments

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Nov 4, 2024

Cancer Breakthough — Source: Economic Times

Ovarian cancer, which includes ovarian epithelial, fallopian tube, and primary peritoneal cancers, is a challenging and often aggressive disease. Although treatments have historically focused on surgery and chemotherapy, exciting new developments are providing renewed hope for those diagnosed.

Breakthroughs in Targeted Therapies

A major advancement in ovarian cancer treatment involves targeted therapies that specifically attack cancer cells, minimising harm to healthy cells. Monoclonal antibodies and PARP inhibitors are two promising approaches. Monoclonal antibodies, like bevacizumab, are engineered molecules that attach to proteins on the cancer cells themselves. Bevacizumab, combined with chemotherapy, prevents blood vessel growth necessary for tumours. Recently, the FDA approved mirvetuximab soravtansine, a monoclonal antibody that binds to spot receptors abundant on ovarian cancer cells. This “guided missile” approach delivers chemotherapy directly to cancer cells, doubling response rates for some patients.

CAR T Cell Therapy: A remarkable breakthrough in cancer treatment | Wolters Kluwer — Source: WolterKluwers

PARP inhibitors, such as olaparib, are another crucial innovation. These drugs block DNA repair mechanisms in cancer cells, leading to their death. Olaparib is especially effective for patients with BRCA1 or BRCA2 gene mutations, significantly increasing survival rates without recurrence. As a first-line treatment, it’s part of the initial therapy for newly diagnosed patients with these gene mutations.

Vaccines and Immunotherapy

Research is also advancing in immunotherapy, with hopes to one day use vaccines to prevent ovarian cancer recurrence. At the Mayo Clinic, scientists are developing a vaccine designed to train the immune system to recognise and attack ovarian cancer cells. The vaccine, paired with pembrolizumab—a drug that enhances immune responses—could target stubborn cancer cells. This combination is an exciting frontier in ovarian cancer research, offering new ways to keep the disease at bay.

Currently, there’s no screening test for ovarian cancer, but researchers like Dr. Jamie Bakkum-Gamez are exploring innovative methods. One promising approach involves identifying methylated DNA markers in vaginal fluid collected with a tampon, which could indicate cancer presence. While still in development, this technique could eventually lead to a home-based screening test, making early detection more accessible, particularly for rural communities.

Simple tweak to cervical cancer treatment cuts risk of death by 40%, say researchers | Science, Climate & Tech News | Sky News — Source: Sky News

Considering Clinical Trials

Patients diagnosed with ovarian cancer should consider speaking with a gynecologic oncologist about clinical trials. Participation in trials provides access to cutting-edge treatments, which can be life-saving if the cancer recurs. These new therapies, from targetted drugs to potential vaccines, highlight the strides being made in ovarian cancer treatment, highlighting the hope for a better future.

Stay tuned to Brandsynario for the latest news and updates

Amna Ilyas: “Clueless About Fashion”

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Nov 4, 2024

Amna Ilyas was once upon a time a top model and actress in Pakistan. And is still known for her confident runway presence and on-screen charisma. However, her journey to fame was anything but conventional. Despite her striking looks and talent, Amna revealed that her modelling career began with zero knowledge of fashion and style.

Candid Revelation

On a talk show with the ever-gifted actress Ushna Shah on November 3, 2024, Amna revealed her side to the viewers that she had accidentally found a way into the world of modelling. “I didn’t even remove my moustache,” says Amna, smiling. “ I knew nothing about fashion or grooming.” Whereas her sisters, Uzma Ilyas and Salma Ilyas, were already known models, Amna calls herself a tomboy with all the knowledge in the world but nothing of the fashion world.

Watch here;

An Unlikely Start

Amna revealed how she had entered the world of modelling by stepping into it through a family friend, Akif Ilyas. That is how she began her journey from an uninformed beginner to becoming one of the top names in the field. This is the story of the people who find success in the least expected places; passion and talent can indeed bloom in any circumstance.

Her Superpower Wish

Amna, who is witty and hilarious, also mentioned what superpower she would want if she could choose. She said that if she could have any superpower, it would be the ability to be invisible. She would have made it to where she sneaks into her husband’s life or room without anybody noticing her. It added some playfulness and lightness to her appearance.

Candid confessions by Amna Ilyas are a refreshing reminders that even the glamourous stars come from humble, rather unexpected backgrounds.

Stay tuned to Brandsynario for more news and updates.

Mahira Khan Responds to Brow Lamination Speculations

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Nov 4, 2024

Mahira Khan is one of the most known names in Pakistan, she is a true beauty, whether it be her big, round expressive eyes, to a smile that lights up her entire face. She has been the epitome of beauty and a style icon among her fans since the beginning.
Her elegance and minimalistic approach to her clothing makes her unique. She is a trendsetter in a world where glamour so often takes centre stage. Whether it’s acting on the silver screen or posting candid photographs, Mahira’s effortless beauty shines through.

The Instagram Post That Sparked the Question

In early November, Mahira Khan posted a picture on her Instagram that became the talk of the town. In the post, Mahira looked radiant and gorgeous, and the admiration from the fans set off the thousands of comments. One comment that stood out read: “Bro glowing different with brows lamination and microblading.” The remark hinted that the perfectly shaped and styled brows of Mahira were the result of beauty treatments such as lamination and micro-blading and were not natural.

View this post on Instagram

A post shared by Mahira Khan (@mahirahkhan)

Mahira Khan’s Witty Response

Many celebrities decide to ignore these rumours; however, Mahira Khan replied with a dash of her signature humour and authentic boldness. She replied directly to the fan‘s assumption by saying, “Bro! No lamination or micro-blading. I guess the makeup artist is damn good.” This funny reply dismissed the rumours of any beauty enhancement treatments and, also subtly giving credit to the makeup artist responsible for her look.

Mahira‘s response was loved by the fans; reminding everyone that sometimes the secret to perfect appearance lies in the hands of a skilled make-up artist and not in a cosmetic procedure.

Read here;

Fans React to Mahira‘s Honesty

Her candid response went viral within minutes, with fans and social media users praising the honesty. People appreciated that she replied with her pizzazz and sarcasm that we all know and love. The particular comment replied back with the same tenacity and sarcasm that we may also want to reply with. The public always psychoanalyses them about their beauty. The incident only made Mahira’s down-to-earth nature stick even harder, which is what is attracting many followers.

Makeup Over Treatments: A Subtle Message

Mahira‘s reply was subtle yet strong: the power of makeup should not be underestimated. Professional makeup artists have such skills that can transform a look into something new without any permanent alterations. Mahira‘s interaction with fans encouraged them to appreciate artistry while also valuing authenticity.

This was such a playful interaction, epitomising why Mahira Khan is a favourite figure in the industry. She so easily relates to her fans, being open and relatable; that is part of her very genuine personality. On or off the screen, and through social media, Mahira has continued to win hearts with her beauty, talent, and authentic approach to life.

Stay tuned to Brandsynario for more news and updates.

Flood in Spain Looks Like an Apocalypse

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Nov 4, 2024

Spain’s catastrophic floods on October 29th are a grim reminder that the climate crisis is no longer a distant threat but an immediate, relentless reality. The devastating destruction caused—cars being swept away like debris, homes uprooted and lives lost—reflects how climate change is amplifying natural disasters with alarming regularity. This escalating frequency isn’t random but a direct outcome of a warming world, which holds more moisture, leading to unprecedented rainfall and severe floods.

COP29: A Call for Urgent Action

This year, Azerbaijan has been selected as the Presidency of the 29th Conference of the Parties (COP29), to be hosted in Baku this November. The need for meaningful action couldn’t be clearer. Leaders have pledged at climate summits for over three decades, yet emissions continue to rise. Spain’s flooding and similar recent disasters in Italy, France, and Central Europe should push world leaders to prioritise reducing fossil fuel reliance. Fossil fuel-driven economies aren’t just unsustainable—they’re deadly, the Spain flood is a testament to that.

Spanish flooding 'apocalypse' as mayor of storm-hit town that's totally cut off reveals dozens have died - World News - Mirror Online — Source: The Mirror

But the cycle of inaction persists. Countries continue to prioritise economic growth over climate safety, with fossil fuel production rising even in COP host nations. Nations like Azerbaijan, this year’s host, plan to boost oil and gas output, a stark contradiction to COP’s aims. With Brazil set to host COP30 and also intending to increase production, the dissonance between the climate reality and political agendas widens. These summits must focus on actionable timelines to halt fossil fuel use and expedite a shift to renewable energy.

A Cycle of Inaction

For decades, scientists have warned of the severe consequences of rising emissions. Yet, as floodwaters recede, global attention fades until the next disaster strikes. This complacency and normalisation of climate disasters reflect a societal tendency to accept the status quo instead of demanding change.

In Spain, many of the flood victims were the elderly and delivery drivers, highlighting that the poor and vulnerable bear the brunt of climate catastrophes. These floods aren’t isolated events but a disturbing trend. Extreme weather is becoming “normal” at just 1.3°C above pre-industrial levels. Imagine the impact if global temperatures reach 2°C or more.

It was a trap': flood alert came too late for residents of Paiporta, Spain — Source: Irish Examiner

This COP29, the urgency is undeniable: leaders must agree to an end date for fossil fuels. Acknowledging the truth of our climate reality and setting definitive actions is the only path forward. Otherwise, we risk facing disaster as a perpetual norm, with the victims paying the price.

Stay tuned to Brandsynario for latest news and updates

Veteran Journalist Kamran Khan Launches Digital Content Platform; Nukta

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Nov 4, 2024

Karachi, Pakistan – [Date] – Nukta, a cutting-edge digital content platform, is thrilled to announce its official launch. Headquartered in Dubai, Nukta is set to revolutionize the way stories are told across the Middle East, South Asia, and beyond. With a strong focus on stories that matter, Nukta covers everything from the latest current affairs to deep-dive features across diverse categories including business, lifestyle, culture, sports, science, and technology.

Founded and led by veteran journalist Kamran Khan, Nukta is informed by over five decades of journalism experience, with an ambition that is digital first. Their video-first content strategy is supported by an in-house editorial team boasting talent from some of the leading global and local media powerhouses, ensuring Nukta is well-poised to marry traditional media ethics with a future-forward approach. Another element setting Nukta part is it’s AI-enabled platform, powered by Rebelmouse, which streamlines editorial processes, helps improve organic traffic and provides contextual content recommendations ensuring an improved user experience.

“At Nukta we are committed to keep our followers informed, entertained and enlightened by leveraging world class technology,” said Kamran Khan, “While the media today, stokes division and conflict we will bring community closer reporting stories of tolerance, unity and interfaith harmony”

Nukta is more than just a news outlet. It’s a platform where stories come alive. With offices and correspondents in Dubai, Pakistan, India, Turkey and the United States, the platform is uniquely positioned to provide a comprehensive view of the world. As part of its expansion plans, Nukta plans to expand to UK, Saudi, Canada and Iran. From in-depth investigative reports to the latest breaking news, Nukta covers it all.

Key Features of Nukta:

In-House Editorial Team: All content is created by a talented team of editors, journalists, and writers from across the globe.
Multi-Vertical Content: From business and current affairs to culture and sports, Nukta promises to bring the whole story.
AI-Powered Platform: As the first AI-driven platform in the region, Nukta leverages advanced technology to deliver personalized and timely content.
Global Reach with Local Expertise: Separate social media channels for Nukta Dubai, Nukta Pakistan, and Nukta India ensure content is tailored to regional audiences.
24/7 Accessibility: Available on both web (com) and mobile apps (App Store & Google Play), ensuring content is accessible anytime, anywhere.

At the launch event for Nukta, the excitement among industry experts was palpable. Notable figures, including Aamir Ibrahim, CEO Jazz, Amir Paracha, CEO Unilever, Shamoon Sultan, CEO Khaadi, Feroz Jaleel, VP Careem, Omer Zabit, Principal at Shorooq, Junaid Iqbal, ex-MD Careem, Jahangir Siddiqui, Chairman JS Group, Shaukat Tarin, former Finance Minister and ex-President Silk Bank were also in attendance.

Officials from the local community included Alya Al Hammadi, Vice Chairperson Dubai Government Media Office, Saeed Al Eter, Head of Dubai Media Office, Jamal Al Shareef, Managing Director Dubai Media City.

“We’re passionate about building a media organization that is purpose driven, with the promise to bring clarity and compassion in a complex world,” Tanya Abbasi, Co-Founder & Chief of Brand added. “As storytellers, it is our responsibility to shine a light on what really matters, and tell the whole story.”

“Our platform leverages modern day AI technologies to enhance user experiences as well as improve platform user retention,” said Faizan Khan, Co-Founder & Chief of Strategy. “Our state of the art technical infrastructure helps us create extremely efficient newsrooms with limited dependency on manual workforce.”

Whether you’re looking for the latest in current affairs, business insights, or cultural stories, Nukta is your go-to platform for engaging, high-quality content.

Download the Nukta App Today:

Available on the App Store and Google Play.

Follow Nukta Across Social Media:

Instagram, TikTok, Facebook, YouTube, and X under @nuktadubai, @nukta.pakistan, and @nuktaindia for localized content and the latest updates.

For more information, visit www.nukta.com or contact: partner@nukta.com

Honri VE: Pakistan’s First Locally Assembled Hatchback EV Now Delivering Nationwide

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Nov 2, 2024

The Honri Ve allows everyday drivers to save more on fuel and maintenance costs from day one, making it a smart and sustainable choice

Eco-Green Motors Limited (A Subsidiary of Yousuf Dewan Companies) has begun delivering Pakistan’s first locally assembled electric hatchback, the Honri Ve, nationwide.

This entry-level EV, designed for the masses, now provides an affordable and eco-friendly driving solution to consumers across the country.

With locally assembled units on the roads, this moment marks a significant step forward in Pakistan’s transition toward electric vehicles.

Honri Ve is priced at;

PKR 3,999,000 for the 2.0 variant (200km CLTC Range – 18.5 kWh Ternary Lithium Battery – 15inch Rims – 30 kW Power – 84 Nm Torque)

PKR 4,999,000 for the 3.0 variant (300 Km CLTC Range – 29.9 kWh Lithium Iron Phosphate Battery – 15inch Rims – 35 kW Power – 87 Nm Torque).

The Honri Ve allows everyday drivers to save more on fuel and maintenance costs from day one, making it a smart and sustainable choice for those looking to make the shift.

This isn’t just about delivering EV cars — it’s about leading The Change.

Eco Green Motors Limited is paving the way for EVs in Pakistan, providing an accessible option for the masses to join the movement toward a greener, more sustainable future.

www.honripakistan.com

Saba Hamid – “Heartbreak in Our Time Was the End of the World”

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Nov 1, 2024

Saba Hamid, one of Pakistan’s most respected and seasoned actresses, has graced the television and film industry with countless memorable performances.

Her ability to embody complex characters with depth and authenticity has made her a legendary figure in the Pakistani drama industry. With a career spanning decades, Saba Hamid has become synonymous with talent, dedication, and an unmatched aura on screens. From family dramas to intense social narratives, her roles have left a lasting impact on audiences and have set a high standard for acting in the industry.

Reflection on Love and Heartbreak

A couple of days back, on the popular talk show with host Imran Ashraf, Saba Hamid was a guest, the latter talked openly about her opinion on love and heartbreak.

She elucidates, how love has evolved throughout the ages and how women survived heartbreak in every generation. According to Saba, love was very different in their age. “In our time, heartbreak felt like the end of our lives,” she said, describing the depth with which lost love felt like.

Watch here;

The Power of Respect

One of the most poignant things Saba Hamid said during her interview was about how she perceived love. Without a moment’s pause, she admitted never really understanding traditional love, as how it is spoken about in books and movies.

For Saba, respect has always been more valuable than any passing romantic feelings that may blaze up. Respecting that aspect of things has kept her from the past to help guide all her actions and interactions in her relations, both professional and social.

Generational Differences in Coping Break-ups

Saba Hamid’s interaction with Imran Ashraf also highlighted the wide gap between old and young and the way of coping with emotional setbacks. She said that her generation never heard the term “moving on.”

The world seemed to come to an end when a relationship failed; the ache was too much and all-consuming. She contrasted that today’s generation has taken a different approach to breaking up.

Young people seem to be more resilient, and it seems they have mastered the art of moving forward after a romantic failure. They are less likely to view heartbreak as a catastrophe and are better equipped to heal and continue with their lives.

The Evolution of Mindsets

Hamid’s thinking shows how mindsets change regarding relationships and personal growth. The generation that grew up before laid down much emotional weight on love and relationships, a situation that saw romantic failures equated with personal ones. The new generation will see love more pragmatically.

They hold self-esteem, emotional independence, and the importance of moving on—all these changes have readjusted how society considers relationships and heartache.

Sharing her views, Saba Hamid reflected on how society has changed its attitude toward love and heartbreak. She points out the significance of learning from the past and embracing the strengths of the present, thus building a bridge between the deep emotional investments of her time and the more balanced, resilient approaches of today’s youth.

Stay tuned to Brandsynario for the latest news and updates.

Bringing Digital Payments To The Neighbourhood Shop With 1GO

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Nov 1, 2024

Pay Pak — The launch of 1GO by 1LINK could help pave the way for the digitization of Pakistan’s largely informal retail sector.

As surge in use of mobile money has helped catalyze economic empowerment globally, Pakistan is no exception to this transformation. The State Bank’s recent report indeed paints a promising picture: digital payment adoption in the country is surging, with a 34% increase in point of sale transactions in 2023. A burgeoning internet penetration rate of almost 57% and an expanding awareness of digital financial services are fueling this growth.

Yet, a glaring paradox exists. While digital person-to-person flourished, surging by 32% year-on-year to reach PKR 2.3 trillion in the last quarter (Q2-FY24), merchant-oriented transactions remain almost entirely paper-based. This disparity is a gaping wound in Pakistan’s digital economy. The reliance on cash, particularly in the retail sector, fuels a shadow economy that the International Monetary Fund estimates to be a staggering 35.6% of the gross domestic product. This represents a colossal loss of potential revenue for the government, which can be significantly mitigated by building a robust digital merchant payments infrastructure.

In this regard, the launch of 1GO by 1LINK could help pave the way for the digitization of Pakistan’s largely informal retail sector. Built on top of Raast’s Person-to-Merchant (P2M) module, 1GO is an advanced suite of digital payment tools like dynamic and static QR codes, Request-to-Pay (RTP) as well as bulk processing.

Through partnerships with 13 aggregators, 1GO will be able to reach thousands of merchants across the country, ensuring that the benefits of financial inclusion reach every corner of Pakistan. Imagine the freedom of not carrying a dad wallet with five different cards and being able to pay with just a scan through on your mobile app, whether you’re at a tandoor or a fancy restaurant. Neither you have to hurriedly add a new beneficiary every time to send someone money and anxiously hope for the internet to work smoothly.

Its interoperable nature, accepting all bank accounts via the Raast, ensures universal accessibility, thus democratizing access to digital payments. This inclusivity becomes extremely crucial in a country where SMEs, representing 90% of all businesses and contributing 40% to GDP, are often excluded from the digital economy due to a lack of accessible payment solutions.

By seamlessly integrating with the existing financial infrastructure, 1GO Raast P2M provides a pathway for expanding digital payments, fostering financial inclusion and reducing the reliance on cash. As every transaction leaves a digital footprint, it will help the lawmakers tackle tax evasion and reduce the burden on the salaried class.

Sustainability: The Key to Winning Consumer Trust in the Private Sector

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Nov 1, 2024

In an age where environmental concerns are no longer a niche issue but a mainstream imperative, sustainability has become a cornerstone for businesses to thrive. The private sector, now more than ever, must not only adopt sustainable practices but champion them.

As consumer consciousness around climate change and environmental degradation grows, brands are finding themselves under scrutiny. It is no longer sufficient for companies to simply provide quality products or services; they need to take bold steps toward protecting the planet if they wish to remain relevant and trusted by their audience.

The demand for sustainable practices is a clear call from consumers who are more informed and ethically driven than in past decades. They want to know that the brands they support are making genuine efforts to reduce their environmental footprint, contributing to a healthier planet. It’s about integrity, transparency, and long-term vision. Those companies that commit to sustainability are not only safeguarding the environment but are also gaining consumer trust—something invaluable in today’s competitive market.

Sustainability is no longer a “nice-to-have” but an essential business strategy. Companies are finding that implementing sustainable practices is crucial not just for regulatory compliance or corporate social responsibility but also as a competitive advantage. The modern consumer is more likely to stay loyal to brands that prioritize environmental responsibility, seeing such actions as reflective of the company’s ethics and values.

One company leading the charge in this regard is Unilever Pakistan. With a long-standing commitment to sustainability, the organization has positioned itself as a brand that not only understands the importance of environmental stewardship but also takes concrete steps to ensure it is part of its operational DNA. Unilever’s efforts, especially in reducing plastic waste and adopting renewable energy sources, have made it a shining example of how corporations can balance profitability with responsibility.

The organization has pledged to achieve net-zero emissions by 2039 across its entire product lifecycle—from sourcing to the point of sale. This ambitious target reflects the company’s dedication to combating climate change. By 2030, Unilever aims to halve the greenhouse gas impact of its products, replace fossil fuel-derived carbon in its cleaning and laundry product formulations with renewable or recycled carbon, and improve overall product biodegradability. Such initiatives demonstrate a forward-thinking approach that aligns with consumer demand for sustainability.

One of the standout aspects of its sustainability efforts is its commitment to reducing plastic waste. The company has pledged to reduce virgin plastic use by 50% by 2025, while ensuring that all its plastic packaging is reusable, recyclable, or compostable. As part of this initiative, Unilever is not only reducing its plastic footprint but is also actively recovering and processing more plastic than it sells. In 2022, Unilever recovered 5,000 tonnes of plastic, and now 60% of its packaging is recyclable.

Plastic Reduction and Circular Solutions

Plastic pollution is one of the most visible environmental crises of our time. Unilever has taken significant strides in addressing this issue, integrating plastic reduction and circularity into its core operations. The company’s Rahim Yar Khan factory, which meets 94% of its energy needs from renewable sources, showcases how sustainability is embedded across its production sites. The company has also implemented innovative recycling initiatives, ensuring that packaging is either recycled or reprocessed, setting the bar for other companies to follow.

Through efforts like these, corporations can prove that sustainable practices and profitability can go hand in hand. Consumers can trust that when they choose their product, they are supporting a brand that actively contributes to the reduction of environmental harm.

“Doing Astaghfar Was My Turning Point” – Veena Malik

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Nov 1, 2024

Veena Malik, has always been bold and daring in the entertainment industry, she has also been known for her fearless approach to life. With a career spanning years in acting, modelling and controversies, Veena has always been in the spotlight.

However, beyond the glitz and glamour of showbiz, there is a deeper, more reflective side to her that not many know about.

The former actress opened up about her lesser known side in a candid interview that shed light on her spiritual journey.

Watch here;

Veena Malik on Hafeez Ahmed’s Show

Veena Malik, in one of the episodes of Hafiz Ahmed’s show, gave an inspiring and thought-provoking message. She asked people not to judge someone’s religious dedication by their outer appearance. “If someone appears to be religious or pious, then it becomes very easy for others to judge them about their spirituality based on their looks,” she said, adding that true spirituality is much deeper than that.

The Transformative Power of Astaghfar

Veena Malik shared the most memorable moment when she started doing astaghfar, a term which means seeking forgiveness from Allah in Islam. For her, this practice marked a different turning point. “Doing astaghfar was my turning point,” she confided, reflecting on how it remodelled her outlook on and approach to life. She said, “I was the pioneer; I was the first one who did it, and now everyone is doing that. I was the first actor to bring this practice into my life.”

A Non-Judgmental Approach to Faith

Elaborating more, Veena suggested that one should not evaluate a person based on one’s physical appearance or how someone is dressed up. She noted, “Anyone can be touched by God and his powers. Sometimes it can happen when you aren’t even looking for it, anyone can turn to God.” Speaking about her journey, she clarified that in 2013, she started to put her religious practices into practice in her life. Still, she clarified that one has nothing to do with donning a hijab just because one is religious.

Spirituality Beyond Attire

Veena Malik’s story is an example of how spiritual growth is a personal journey and does not necessarily involve external change. “Religion is much deeper than what someone wears, when you follow religious teachings, it’s not important to change your appearance, but rather your nature,” she added. For Veena, the true transformation was about the inside — the nurturing of compassion, humility, and a renewed perspective on life.

Veena Malik’s story shows that each person has his journey to spirituality, and her frank confessions on her spiritual life can teach others not to be so judgmental about how one looks but to rather emphasise inner development.

Stay tuned to Brandsynario for the latest news and updates.

Google Confirms Early Android 16 launch: All you need to know!

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Nov 1, 2024

Source_ Gadget 360 — Source: Phone Arena

Google confirmed the Android 16 will launch before expected, between April and June 2025. For the first time in Android history, Google has announced that it is leaving behind the traditional Q3 release to align better with the launch schedules of the devices and ensure that the new version of Android hits the users’ pockets a bit sooner. There will be another minor update later in 2025. It does not introduce new behaviour-changing changes for apps but contains improvements. Here’s all that we know so far about the early release of Android 16 and everything it has in store for us.

Early Release and Faster Rollouts

The official Google blog post declares that the major SDK release, which is Android 16, will arrive in, the second quarter of 2025. This idea is to make the deadlines around Android updates tighter, with flagship handsets like the expected Pixel 10 lineup arriving pre-installed with Android 16, making it quickly available for more brands and reducing the usual delays felt when manufacturers catch up with the latest version of Android.

Google's Android 16 OS Might Launch Sooner Than We Expect - Newslibre — Source: Newsfibre

Google will have a second update in Q4 2025, which is described as a minor SDK release after the Q2 release. The new APIs and features will be introduced in the update but will avoid changes that would cause disruptions to the app’s behaviour so that it does not jolt the developers or the users.

Key Features and Developer Preview

As is the trend, Google will be releasing a developer preview of Android 16 in the coming months. This means developers can test and optimise their apps ahead of the official launch. Some of the features that might be expected in Android 16 include functionality similar to iPhone’s Dynamic Island notifications. This could bring an interactive, dynamic notification experience to Android devices, enhancing user interaction and app functionality.

Apart from the user interface, Android 16 is going to introduce many APIs and system-level improvements. Some of the updates can be enhanced AI capabilities, better privacy settings, and performance optimisation. Since the developers will get early access to the SDK, they will be able to give feedback, which will be helpful for Google to make the new features more compatible with a wide range of devices.

Android 16's Quick Settings May Be as Good as Samsung's One UI — Source: Nextpit

Impact on the Device Ecosystem

This would essentially set the future release date of an update cycle for Android. Devices such as the Pixel 10 series would come out of the box with the latest Android experience. Samsung and OnePlus will enjoy this adjusted timeline-it may accelerate them further with OS customisations.

Android 16, with strategic updates, would end up giving a whole new experience to Android customers worldwide, targeting both app stability and feature innovation.

Stay tuned to Brandsynario for the latest news and updates

What To Expect From Shark Tank Pakistan?

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Nov 1, 2024

Shark Tank Pakistan will now be airing quite soon, there’s excitement and anticipation over how this version will adapt the globally successful format to Pakistan’s market. Produced by Greenlit Studios and Green Entertainment in partnership with Sony Pictures Television. This show is expected to open doors for local entrepreneurs, and struggling SMEs providing them with access to both funding and mentorship. However, the question remains: will Shark Tank Pakistan truly succeed, or will it miss the mark?

What Shark Tank Pakistan Needs to Succeed

For Shark Tank Pakistan to resonate with audiences, it will need to showcase innovative ideas and relatable success stories. The presence of well-known investors such as Rabeel Warraich of Sarmayacar Ventures and other business leaders add to the credibility. However what will truly drive the show’s impact is its ability to highlight ideas that are relevant to the Pakistani market. If Shark Tank Pakistan can foster relatable narratives—businesses that solve local problems—it may encourage a new generation of entrepreneurs.

Green Entertainment Launches Shark Tank Pakistan-An Exciting"First"for Pakistani Television. – Daily The Azb — Source: Daily

Potential Products for Shark Tank Pakistan

Some Pakistani startups have submitted thier pitches and are in the process of being reviewed. The following startups have held a grip on the market and can be seen in Pakistan’s Shark Tank

DigiKhata – This digital ledger app targets small businesses and retailers who struggle with paper-based accounting. By simplifying financial management, DigiKhata has seen strong interest from investors looking to support fintech solutions in Pakistan.
Milkify – Milkify offers eco-friendly packaging and subscription services for milk delivery, aiming to address the need for more sustainable practices in the dairy sector. The idea highlighted Pakistan’s environmental challenges and showed potential for scalable growth.
Aqsa Tech – Aqsa Tech, specialising in drone technology for agricultural applications, attracted significant attention from investors. The technology aids farmers in crop monitoring, pest control, and data collection, demonstrating the potential impact of tech-based solutions in Pakistan’s agriculture sector.

Venturing Into Uncharted Waters - Recent - Aurora — Source: Shark Tank Pakistan

Will Shark Tank Pakistan Meet Expectations?

If Shark Tank Pakistan can uncover and support products that address local needs, it stands a chance to be a hit. Success stories from global editions demonstrate that a mix of innovation, relatability, and social impact appeals to both investors and viewers alike. With the right mix of inspiring stories and unique products, Shark Tank Pakistan could pave the way for a more entrepreneurial based economy in Pakistan and could even attract foriegn investors.

Stay tuned to Brandsynario for latest news and updates

Meet The Judges Of Shark Tank Pakistan!

Peri Poor Behaviour: A Recap Of The Nando’s Incident

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Mahnoor Rashid

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Nov 1, 2024

It seems like Karachi got a taste of something more happening than the city itself. Spicier than a peri peri sauce, an intense drama plot unveiled itself. Nando’s in Karachi recently became the unexpected venue for a spicy showdown. When two groups of seemingly well-to-do families couldn’t quite figure out who was coming and who was going. It all began innocently enough: one group was just sitting down, and another was vacating their seats. But, in true dramatic fashion, a small collision between the two parties led to a fiery exchange of words hotter than Nando’s peri bites!

Nandos Gets Served Karachi Drama

The collision was an accident, but the heated argument that followed was not. As tempers flared, one of the dedicated teammates decided to pull out their phone and start recording the exchange. We’re wondering why exactly they thought of adding more fuel to the fire. This move took the argument from zero to a hundred, and what started as a simple seating mix-up quickly escalated into a full-blown physical brawl. Chairs were pushed, tables were bumped, a little bit of slapping and scratching. The restaurant got an unplanned live-action show. And yes, all of it was caught on camera, capturing the heated moment in high definition.

With the situation far from finished, both parties eventually spilt outside, continuing their scuffle on the pavement. This not only amused but also horrified onlookers who watched the absurdity unfold. The “peri-rich” customers displayed some “peri-poor” behaviour.

Nando issued a cheeky statement that summed it all up: “Peri-rich people, peri-poor behaviour.” Many online couldn’t help but poke fun at the pretentious attitudes of some well-off guests, noting that no amount of money can buy good manners.

Stay tuned to Brandsyanrio for more news and information

Open AI Launches A Search Engine

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Nov 1, 2024

OpenAI makes a serious challenge to the search engine domination of Google by giving its model ChatGPT web search capabilities in real-time. This upgrade takes ChatGPT a whole step ahead, as users will now be able to get accurate, updated information on their topics within the chat. Unlike the previous version. The new ChatGPT information is drawn live from the web. All the information, ranging from breaking news, scores of sports, updates on the weather, to the stock exchange, can be obtained in a quicker time period.

Real-Time Data and Source Links

The search update by ChatGPT allows its users to activate and deactivate the web search features according to their requirements. It shows results, like a mix between the Google format and conversational search engines like Perplexity, which would put sources right into the responses, if and when enabled. This allows it to avoid one of the largest disadvantages that existed in the earlier generations of generative AI: outdated information. ChatGPT will now show results that would compete with Google’s AI-enhanced search engine – a great combination of old-school search results and AI insights.

A New Opportunity for Content Creators and Publishers

This is an interesting development as the new approach with open-source, enables publishers to appear in the results simultaneously. OpenAI has offered to open the entire environment, asking publishers to actually have control over how they’d want their information published within the service. This collaboration ensures feedback about the accuracy and the relevancy of the given results. Which is taken directly by the AI search company through its openness.

While Google is still the search engine most widely used today, processing billions of queries daily for the past 26 years. The ChatGPT model at OpenAI is catching up fast. The latest estimate shows that Google holds, almost 91% of the search market share, but these users are now increasingly becoming attracted to generative AI models. For example: ChatGPT for more conversational answers. OpenAI’s update may chip away at the monopoly of Google since the experience is personalised for the increasing number of users moving towards the AI for an easier, more convenient experience.

OpenAI launches its search engine to compete with Google — Source: Yahoo

ChatGPT vs. Google

Even with the developments of ChatGPT, it can’t compare to Google in terms of performance. Google has a massive database, finely tuned algorithms, and decades of experience in rendering very highly optimised search results. It still holds on to a critical difference against ChatGPT. With ChatGPT, directly referencing sources within answers with its conversational form will be unique to the market. Competition between ChatGPT and Google might incite more innovation in AI as different people look for information on the web differently.

Stay tuned to Brandsynario for the latest news and updates

How Much Will Pakistan Players Earn Under New Central Contracts?

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