Prime Minister Shehbaz Sharif emphasised the importance of girls’ education, calling it “a cause worth fighting for, investing in and advocating passionately.” He made these remarks while inaugurating the two-day International Conference on Girls’ Education in Muslim Communities: Challenges and Opportunities in Islamabad. The event brought together 150 delegates from 47 countries, including Nobel Laureate Malala Yousafzai, who attended as a special guest.
The prime minister highlighted the challenges faced by the Muslim world, including Pakistan, in providing equitable access to education for girls. He said, “We owe it to our mothers, sisters, and daughters to ensure that their rights are respected, their ambitions are fulfilled and that no cultural inhibitions stand in the way of achieving their dreams.” With over 26 million children out of school in Pakistan, a large portion of them being girls, he noted that the female literacy rate is only 49%.
PM Shehbaz spoke about the government’s steps to address these issues. He highlighted the Daanish Schools initiative, which aims to provide quality education to underprivileged children in rural areas. He announced plans to expand this initiative to more remote areas. Additionally, through the government’s youth program, efforts are being made to offer scholarships, vocational training and job opportunities.
He reiterated the importance of education in Islam, saying, “The pursuit of knowledge is a sacred duty for every Muslim regardless of gender, as emphasised by Holy Prophet Hazrat Muhammad (Peace Be Upon Him).” The conference concluded with the signing of the International Partnership Agreement, demonstrating a collective commitment to advancing girls’ education. PM Shehbaz also announced that the Islamabad Declaration from the conference will be presented to the UN and its Security Council as the collective aspiration of the Ummah.
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Finding the perfect gift for colleagues can be tricky; you want something thoughtful but not too personal. If a colleague’s birthday is coming soon and you’re confused, don’t fret. Here’s a list of ten simple yet meaningful gift ideas tailored to the Pakistani workplace culture. Trust me, you’ll thank me.
1. Customised Mugs
Need something in your budget but also cute? A mug with their name or a fun quote can make anyone’s day. It’s personal but also practical. Mugs are widely available in local markets, and customised ones are affordable, starting at just Rs500.
Fun Customised Mugs for Colleagues
2. Snacks Box
Who doesn’t love snacks? Pack a box with their favourite goodies like Nimco, cookies, or chocolates. You can even add a desi touch with sohan halwa or gajar ka halwa. It’s a gift that’s sure to be appreciated. The best thing is, you’ll find tons of pages selling vintage Pakistani snacks on social media so it’s a quick and easy fix.
3. Desk Accessories
Help your colleagues jazz up their workspaces with desk accessories. Think pen holders, organisers, or even small potted plants. For a personal touch, look for handmade items from craft fairs or online marketplaces like Daraz or Instagram stores.
A good notebook never goes out of style. You can get one with their initials or an inspiring message on the cover. Many small businesses in Pakistan offer affordable options with customisation.
Personalised Notebooks
5. Scarves or Ties
Scarves for women and ties for men are elegant yet neutral gifts. Choose simple designs and colours that suit office wear. Brands like J. and Ideas Pret often have sales, making this option budget-friendly.
6. Coffee or Tea Blends
For tea or coffee lovers, gifting premium blends is a fantastic idea but for a change, gift something local. Opt for brands like TeaLeaf or Gloria Jean’s blends. Pair it with a cute infuser or coffee scoop for a complete package.
7. Personal Care Sets
Skincare or grooming kits are great choices. Look for local brands like Organic Traveller or Conatural for high-quality products. A set of hand creams, lip balms, or essential oils will surely be appreciated.
8. Books
Books are timeless gifts. If your colleague enjoys reading, get them a book from their favourite genre. Visit Liberty Books or explore Urdu Bazaar for a wide range of options at reasonable prices.
9. Event Vouchers
Gift an experience instead of a product. Cinema tickets, spa vouchers, or even food coupons can make for memorable gifts. Platforms like Foodpanda and KFC offer discounts on meal vouchers, making them an affordable option.
10. Home Décor Items
Small home décor items like candles, wall hangings, or cushion covers are thoughtful yet functional. Look for local artisans or small online businesses selling unique pieces. These gifts not only show thoughtfulness but also support local talent.
Pro Tip: Add a Handwritten Note
Whatever gift you choose, a simple handwritten note can elevate it.
These ideas are simple, meaningful, and easy on the pocket. Remember, it’s not about the cost but the effort you put in. Happy gifting!
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Tech billionaire Elon Musk has stirred controversy yet again, this time aligning with an Indian lawmaker’s divisive comments about grooming gangs in the UK. The exchange between Musk and Priyanka Chaturvedi, a member of India’s Uddhav Thackeray-led Shiv Sena, has sparked widespread criticism for creating harmful stereotypes against Pakistanis.
Musk Weighs in on a Controversial Debate
This controversy began when UK Prime Minister Keir Starmer used the term Asian grooming gangs when referencing child abuse scandals during his time leading the Crown Prosecution Service. Priyanka Chaturvedi criticised the term. The Indian MP claimed it wrongly implicated all Asians and insisted it was more accurate to call them “Pakistani grooming gangs.” Musk responded to her post on X with a simple “True.” This signals agreement from his end.
Elon Musk Sparks Debate
This brief remark set off a firestorm, with Indian media hailing Musk’s support as validation of Chaturvedi’s stance. However, the comments have drawn sharp criticism elsewhere. UK Labour MP Naz Shah labelled Musk’s intervention dangerous. Naz Shah warned that such rhetoric could deepen divisions and incite hate crimes.
It was also pointed out that Musk’s platform has often amplified far-right figures and narratives. She also questioned his commitment to addressing violence confidently. Suggesting that his focus should shift to fostering meaningful conversations about protecting women and children rather than endorsing hateful stereotypes.
The debate over grooming gangs has long been present in the UK. While some high-profile cases have involved men of Pakistani descent, a 2020 UK Home Office report clarified that most grooming gangs are predominantly composed of white men under 30. The report emphasised the importance of avoiding sweeping generalisations that unfairly target specific ethnic groups. Despite this, figures like Priyanka Chaturvedi and Musk continue to fan the flames of division.
Experts warn that rhetoric like this could have serious consequences. Tragedies like the Christchurch mosque attacks serve as stark reminders of how divisive narratives can fuel violence. Child protection organisations and researchers have also cautioned against politicising such issues, stressing that such bias undermines efforts to safeguard vulnerable children, regardless of who they are.
A Call for Responsibility
Musk’s endorsement of anti-Pakistani rhetoric, coupled with Chaturvedi’s comments, risks inflaming tensions in already societies. Critics argue that influential figures like Musk must use their platforms responsibly, focusing on solutions rather than perpetuating stereotypes.
As MP Naz Shah aptly put it, “We need to focus on facts, on data, and on actions that protect all vulnerable people—not on unwarranted targeting of specific groups.” It remains to be seen whether this debate will prompt greater accountability or deepen the divisions it seeks to address.
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MrBeast’s groundbreaking reality competition series, Beast Games, has reached an exciting milestone, with contestants collectively winning over $6.4 million by Episode 5. This announcement came at the latest episode, featuring rapper Lil Yachty, which premiered on January 9, 2025, exclusively on Prime Video.
The show, which debuted on December 19, 2024, has captivated audiences with its massive rewards and thrilling challenges. Notably, the competition features a $5 million grand prize and the midseason total winnings already highlight the show’s generous prize structure.
In the first episode, MrBeast surprised contestants by offering $20,000 to those willing to exit the competition before the challenges began. Fifty-two individuals accepted, resulting in a collective $1 million payout on day one alone.
As the competition continues, participants are battling for not just cash prizes but also luxury rewards, including a Lamborghini and a private island. Analysts predict total winnings may exceed $10 million by the finale, excluding the grand prize.
With Beast Games, MrBeast sets a new standard for reality competitions, delivering unmatched generosity and excitement.
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Everyone knows AI as a transformative tool in the tech industry. But Artificial intelligence (AI) is now transforming medicine. With its help, groundbreaking solutions to some of the most challenging diseases have been offered. By speeding up drug discovery and targeting the root causes of illnesses, Artificial Intelligence is reshaping the way researchers and pharmaceutical companies develop treatments. This revolution promises hope for patients and efficiency for the industry.
Developing a new drug traditionally takes over a decade, costs billions, and involves significant risk. More than that there is a 90% chance of drugs failing in clinical trials. Technology is changing this dynamic. Startups and major pharmaceutical companies alike are using AI to identify therapeutic targets and design effective drugs faster and more efficiently.
How AI is Revolutionising Drug Discovery
Take Insilico Medicine, for example. This company combines advanced AI techniques to identify disease mechanisms and create drugs from scratch. One of their standout innovations is a molecule designed to treat idiopathic pulmonary fibrosis (IPF), a rare and progressive lung disease with no known cure. Using Artificial Intelligence, Insilico identified a protein called TNIK as the most likely regulator of IPF. Moreover, they designed molecules to inhibit it and synthesised only 79 variations before finding a promising candidate. This process, which traditionally takes years and hundreds of attempts, took just 18 months! All thanks to AI.
Meanwhile, companies like Recursion Pharmaceuticals are tackling the lack of data that limits AI’s potential. Recursion generates enormous datasets through automated experiments and trains AI models to uncover unexpected relationships. Their efforts led to the development of a molecule now in trials for lymphoma and solid tumours.
AI aids the medical industry.
AI’s ability to analyse vast datasets and predict outcomes can save the lives of countless others. AI is doing incredible work by reducing the time and cost of drug development. It could make treatments for rare diseases more accessible and cost-effective. More importantly, AI’s efficiency may lead to higher success rates in clinical trials.
However, challenges still remain. Artificial Intelligence depends on quality data, and biases in datasets can skew results. Despite these hurdles, experts believe that integrating AI into drug development will eventually become the norm.
AI’s role in drug discovery is still continuing to grow, but its potential is clear. Researchers predict that as AI-discovered drugs succeed in trials, the industry will fully embrace this technology. Companies like Insilico and Recursion are already proving that AI can unlock solutions to diseases once considered untreatable.
With artificial intelligence at the front, the future of medicine looks brighter than ever.
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Pakistan cricket is gearing up for a bold transformation in its T20 setup. The Pakistan Cricket Board (PCB) has announced a 90-day ‘strike-force’ camp, set to kick off on Monday, aimed at nurturing the country’s top power-hitting talent. Among the 25 players called up, young middle-order batter Haider Ali has caught the spotlight.
Power-Hitting in Focus
The camp, under the expert supervision of former Pakistan all-rounder Abdul Razzaq, is designed to sharpen the power-hitting skills of these rising stars. Players like Haider Ali, Khushdil Shah, Khawaja Nafay, and Abbas Afridi are among the names tasked with leading this new wave of T20 specialists.
The selected players are required to report by Sunday, and as part of this initiative, the PCB has asked for their release from departmental commitments in the ongoing President’s Trophy Grade-I. It’s a clear sign that the board is prioritizing the development of future T20 talent over current domestic engagements.
Why the Strike-Force Camp Matters?
Pakistan’s T20 performances have been far from consistent lately. After a disappointing ICC Men’s T20 World Cup 2024 campaign, the green shirts faced further challenges.
In a bilateral T20I series against Australia last month, Pakistan suffered a 3-0 whitewash. A subsequent 2-1 victory against Zimbabwe showed promise but failed to end doubts, especially after a defeat in the final match.
Their ongoing South Africa tour has also been a tough outing, with Pakistan losing the first two T20Is of the series before rain abandoned the final game. It’s clear that the team needs fresh energy and innovation, which this camp aims to provide.
The camp boasts a diverse group of players, blending experience and raw talent. Names like Abdul Samad, Mubasir Khan, and Shawaiz Irfan offer a mix of explosive batting and versatility. The inclusion of young guns such as Hassan Nawaz and Nasir Nawaz indicates PCB’s long-term vision to strengthen the national T20 squad.
The camp is part of PCB’s broader strategy to complete the transition of young players into the national T20 side within a year. With Abdul Razzaq’s guidance and a dedicated training program, the focus will be on building a fearless batting lineup capable of competing at the highest level.
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The recent Senate Standing Committee on Overseas Pakistanis and Human Resource Development meeting revealed a very relevant issue: the employment of Pakistani workers in the UAE. Contrary to the current buzz, no official ban exists on work visas for Pakistanis. However, more scrutiny and unofficial barriers are redesigning the contours of migration.
Debunking the Visa Ban Rumours
Reports claiming that the UAE had imposed a visa ban on Pakistanis have been termed baseless. Senator Zeeshan Khanzada, chairman of the standing committee, clarified that visa-related issues would be dealt with through the Ministry of Overseas Pakistanis. The UAE Consul General, Dr. Bakheet Ateeq Al Remeithi, reiterated that the issuance of visas is still open to eligible applicants through official UAE visa centres.
Source: Dawn
However, the issue is not altogether without its own complications. Overseas Employment Promoter Aisam Baig mentioned that in the last year, he had seen an approximately 50% decline in the number of Pakistani workers travelling to the UAE. There might not be any outright ban; however, trends seem to indicate tightened policies influenced by social concerns and economic priorities.
Impact of Social and Cultural Concerns
One of the reasons for UAE’s objections is the growing incidence of Pakistanis allegedly engaged in begging. Such an activity has given a wrong impression about Pakistani workers and forced the Gulf nation to put in place harsher measures. All Pakistanis travelling to Gulf states are getting police verification before leaving, ensuring that no individual leaves without getting proper clearance. Such measures enhance the quality of workers entering the UAE and prevent activities that bring Pakistanis a bad name abroad.
Additionally, UAE authorities are increasingly scrutinising applicants’ social media activity. Digital footprints have become a significant factor in visa assessments, with individuals held accountable for their online behaviour. This policy underscores the UAE’s broader efforts to maintain its cultural norms and security.
Source: Arab News
Challenges and Opportunities
The UAE, though a critical destination for Pakistani labour, presents many challenges. As Secretary Overseas Pakistanis Arshad Mahmood said, 90% of the immigration sector of Pakistan is operated privately, which is the reason for “substandard workers” being exported. This not only lowers Pakistan’s stature but also hampers job opportunities for skilled workers who would have met the stringent standards set by the UAE.
Despite these challenges, hope still exists. Skilled workers still constitute 64% of Pakistanis migrating to Gulf states, which reflects the potential for a well-trained workforce to thrive. To capitalise on this, Pakistan must enhance its worker training programmes, improve regulations for private recruitment agencies, and strengthen diplomatic engagement with UAE authorities.
As both countries move through these complexities, cooperation and proactive measures will be crucial to ensure a sustainable future for Pakistani workers in the UAE.
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The Pakistan Cricket Board (PCB) has officially inducted four cricketing legends into its prestigious Hall of Fame for 2024. Inzamam-ul-Haq, Misbah-ul-Haq, Mushtaq Mohammad, and Saeed Anwar are the latest icons to receive this honor, joining an elite group of players who shaped Pakistan’s cricketing legacy.
Legends Among Legends
These four greats now stand alongside the likes of Imran Khan, Javed Miandad, Wasim Akram, and Waqar Younis. Their induction was the result of an independent and transparent voting process, involving cricketing legends Wasim Akram and Zaheer Abbas, former players Azhar Ali and Bismah Maroof, and esteemed journalists and analysts.
A cornerstone of Pakistan cricket, Inzamam represented his country from 1991 to 2007. He was a crucial part of the 1992 World Cup-winning squad and one of Pakistan’s most consistent performers. Known for his cool-headedness and match-winning abilities, his career remains an inspiration for aspiring cricketers.
Misbah’s journey from 2001 to 2017 was marked by resilience and leadership. He guided Pakistan to the No. 1 spot in the ICC Test rankings in 2016 and was a key player in the ICC T20 World Cup 2009 triumph. His composed captaincy and ability to anchor innings made him a modern-day great.
Mushtaq Mohammad: A Trailblazer
Mushtaq Mohammad’s illustrious career spanned from 1959 to 1979. He not only led Pakistan to its first Test victory in Australia in 1977 but also coached the team to the 1999 World Cup final. A pioneer in Pakistan cricket, his contributions extend far beyond his playing days.
Saeed Anwar: A Batting Maestro
Elegant and consistent, Saeed Anwar represented Pakistan from 1989 to 2003. With 31 centuries and 68 half-centuries, he remains one of Pakistan’s most prolific batsmen. His performances in World Cups and his graceful batting style earned him a special place in the hearts of fans.
The PCB will formally present commemorative caps and specially designed plaques to these legends later this year. This honor not only celebrates their illustrious careers but also immortalizes their contributions to Pakistan cricket.
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The Pakistan Cricket Board (PCB) has officially announced the ticket details for the much-anticipated two-match Test series between Pakistan and the West Indies. Starting January 10, tickets are available at 11 TCS Express Centres across Multan, offering everyone a chance to witness world-class cricket action live.
But here’s the kicker: If you’re looking to enjoy the game without spending a dime, the First-Class and General Enclosures at the Multan Cricket Stadium are open for free! Yes, you read that right—free cricket action for all fans.
Pakistan and West Indies share a rich cricketing history, and this series adds another chapter to their storied rivalry. For cricket fans, this isn’t just about the matches; it’s about being part of a legacy. Multan, known for its passionate crowd, is ready to roar as the two teams battle it out in the longest format of the game.
The first Test begins on January 17 and runs until January 21, while the second Test starts on January 25, both at the iconic Multan Cricket Stadium.
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Pakistan International Airlines (PIA) has resumed its flights to Europe after a four-year suspension. The first flight, PK 749, departed for Paris from Islamabad on Friday, marking a major milestone for the national carrier. The flight was fully booked, signalling a positive turn for the struggling airline.
The European Union Aviation Safety Agency (EASA) lifted the ban on PIA flights after the national carrier addressed compliance issues and safety concerns. The ban was imposed in 2020 due to a scandal involving “fake” pilot licenses, which came to light after a tragic plane crash in Karachi that killed 97 people.
Speaking at a ceremony, Minister for Defence Khawaja Asif highlighted that PIA’s return to European skies is a significant step toward recovery. He emphasised that restoring profitable routes, like those to Paris, is vital for the airline and overseas Pakistanis. Asif confirmed that direct flights to the UK would be launched soon, expanding PIA’s global reach.
The minister also suggested that privatisation could secure PIA’s long-term success. He expressed hope for the airline’s future while criticising “irresponsible” remarks by a former minister that damaged PIA’s reputation. With plans for cost-effective ticket pricing and more routes, PIA is on a path to rebuild its legacy.
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The Pakistan Cricket Board (PCB) on Friday officially released the list of local players in the emerging category for the highly anticipated PSL 10 player draft. This category features emerging players from across the country, all vying for a chance to join their respective franchise teams.
Meanwhile, the Pakistan Cricket Board (PCB) on Wednesday unveiled a revised pick order for the upcoming PSL 10 draft. The previous three Platinum categories have been consolidated into two, while the number of Diamond categories has been reduced from three to one. Additionally, the Gold categories have been trimmed from three to two and the Silver categories have been reduced from five to three.
In terms of draft pick order, Lahore Qalandars have secured the first pick in the Platinum 1 category, followed by Karachi Kings, Quetta Gladiators, Peshawar Zalmi, Multan Sultans and Islamabad United. Meanwhile, Quetta Gladiators will kick off the Platinum 2 category with the first pick, followed by Karachi Kings.
The PCB also confirmed the revised schedule and venue for the PSL 10 player draft, which is now set to take place on January 13 at Huzuri Bagh in Lahore at 12:30 PM (Pakistan Standard Time). The event, originally scheduled for Gwadar, Balochistan, was relocated due to “unforeseen logistical challenges.” Additionally, the PCB announced that Gwadar will play a key role in the PSL 2025 Trophy Tour, with the city set to host one of the tour’s stops across Pakistan.
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Southern California is afire, and raging wildfires ravage the Los Angeles area with unprecedented ferocity, destruction, and emphasis on worsening climate change. The flames have killed some, burned down hundreds of structures, and driven nearly 180,000 residents from their homes. Climate experts identify “climate whiplash” as a driving force behind this intensification.
What’s Climate Whiplash?
Such climatic fluctuations are called “climate whiplash.” For example, California experienced nearly a century of drought, followed in recent years by two consecutive wet years (2022-2023). The wet period allowed grasses and shrubs to grow profusely, creating much fuel for the wildfires; meanwhile, by the fall of 2024, the region swung back into arid conditions, and fire-prone fuels dried out.
Source: AOL
Scientists from UCLA, led by Daniel Swain, reveal that climate change has increased the likelihood of these whiplash patterns globally by 31-66% since the mid-20th century. The warming atmosphere, which can hold and release more water, exacerbates both flooding during wet periods and drying during droughts. This “expanding atmospheric sponge” intensifies fire risks, creating a vicious cycle of growth and desiccation.
Rising Fire Risks in a Warming World
For every degree that the global temperature warms, it takes up and releases 7% more water, meaning droughts are drier and floods are wetter. Los Angeles has been dry enough since October, that is, less than 0.16 inches, over four inches below average that wildfires need.
This year’s fires are more extreme due to California’s terrain and fire-friendly vegetation. Steep terrain encourages the rapid spread of fires, while shrubs and grasses, which have an evolutionary adaptation to fire, burn readily.
Swansea University’s Professor Stefan Doerr points out that wildfires are a natural phenomenon, but climate change has dramatically extended the fire season and intensified fire weather globally. However, he added that pinpointing individual fires to climate change demands a close analysis.
Source: Press Democrat
The Wider Consequences
Researchers believe that climate models may understate the volatility associated with global warming. A 3°C increase in temperature, which is well within the realm of possibility, could double these extreme events, increasing the dangers of floods and fires.
California’s wildfires are a reminder of how climate change amplifies natural disasters. As conditions deteriorate, regions around the world need to gear up for longer fire seasons, increased volatility, and the urgent necessity for integrated climate action.
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Multi-talented Himesh Reshammiya of Bollywood returns for an action-drama movie in Badass Ravi Kumar. The release of the trailer, dated January 6, 2025, already has people riled up on social media over a different brand of film style. Split reactions are coming their way.
Ravi Kumar reprises the role of Badass, a role he had played initially in the 2014 musical thriller The Xposé. The character gets elevated to an all-out action hero-wannabe who takes the audience through larger-than-life battles, dramatic confrontations, and fiery one-liners.
The trailer highlights explosive sequences, from chainsaw fights to gravity-defying stunts, all set against a backdrop reminiscent of 1980s Bollywood. Alongside Reshammiya, dance icon Prabhu Deva plays the menacing antagonist, while Kriti Kulhari and Sunny Leone add depth to the cast.
Directed by Keith Gomes, this film is very much a Keith Gomes creation, with drama, action, and music just like Reshammiya is known for. He has written the story and composed the music, thus making it something that his fans will love.
This is actually the first time Reshammiya has depicted intense action on screen. This style of acting by his character, along with the melodrama of the movie, has gotten everyone talking about it.
Fans React: Divided, Yet Intrigued
Ever since the release of the trailer, social media has been flooded with reactions to the film. Some fans can’t get enough of the over-the-top movie, praising the nostalgic nod to action heroes in the golden era of Bollywood. “Himesh Reshammiya and Prabhu Deva face-to-face is just the showdown we needed!” a fan excitedly responded.
Source: Social CLub
Others have been less charitable. Comparisons to other modern-day blockbusters such as Pushpa and War 2 have inspired some ribald jokes, with one viewer saying, “Hollywood has Tom Cruise. Bollywood? Badass Ravi Kumar!”
Despite all this, there are cheerleaders. Trade analyst Sumit Kadel is hopeful it could become 2025’s first surprise hit.
Going Forward
Badass Ravi Kumar, set to release on February 7, 2025, promises to be a wild ride for action-packed Bollywood cinema fans. Its retro vibes, bold storytelling, and Reshammiya’s undeniable flair will help the film win hearts and headlines. Whether it turns into a cult classic or a campy spectacle remains to be seen—but one thing is certain: it’s got everyone talking.
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Shark Tank has played a monumental role in numerous entrepreneurial success stories worldwide, displaying its game-changing power.
Pakistan’s entrepreneurial ecosystem is making steadfast progress with every passing day. As this sector continues to grow, the need for innovative and efficient solutions to support small businesses, startups, and self-employed professionals has never been more imminent. With a majority of the country’s demographic being the youth, an increased smartphone penetration, and a flourishing startup culture, Pakistan stands on the precipice of an economic transformation. Recognizing this potential, the international ride-hailing service that is part of global tech company Yango Group is making its presence felt as a key player to empower entrepreneurs through advanced mobility and technology solutions.
Pakistan’s Entrepreneurial Landscape
There’s no denying of the country’s entrepreneurial spirit. Over 60% of the population falls under the age bracket of 30, which results in a vibrant, youthful market with an appetite for constant innovation. While the number of startups has increased significantly in the past decade, they are marred by integral challenges such as scant infrastructure, limited funding, and logistical inefficiencies. These hurdles often prevent small businesses from scaling effectively and maximizing their capabilities.
Yango: A Catalyst for Growth
Yango’s mission extends beyond mobility. The company aims to create opportunities and empower businesses to thrive. By addressing key logistical and transportation challenges faced by small businesses and entrepreneurs, Yango helps them operate more efficiently and focus on scaling their ventures. Its partnership with Shark Tank Pakistan complements this vision by connecting Yango with a community of innovators and startups. Together, they pave the way for sustainable growth, inspiring more individuals and businesses to choose Yango as their trusted partner in Pakistan’s fast-evolving entrepreneurial landscape.
Partner‘s Drivers: Entrepreneurs in Action
A standout feature of Yango’s model is its commitment to transforming its partners into independent entrepreneurs. Partners with Yango have the autonomy to set their schedules, determine their earnings, and run their businesses. This empowerment gives individuals the chance to achieve financial independence while contributing to the broader entrepreneurial ecosystem in Pakistan. Yango’s platform ensures that partner drivers can access advanced tools like route optimization and real-time navigation, enabling them to provide excellent service while maximizing their income.
Supporting Small Businesses
In Pakistan, many small businesses struggle with delivery logistics. Whether it’s a home-based e-commerce venture or a company requiring swift cargo transportation, reliable delivery solutions are a critical need. Yango’s delivery services cater to these requirements by offering efficient and flexible options that help businesses optimize their operations. These solutions improve customer satisfaction and give entrepreneurs a competitive edge in a fast-paced market.
A Nod to Shark Tank Pakistan
Initiatives like Shark Tank Pakistan are monumental in presenting the transformative power of entrepreneurship in driving economic growth and inspiring innovation. This groundbreaking platform, which has made waves around the world, brings together visionary entrepreneurs and a panel of esteemed investors namely Faisal Aftab, Rabeel Warraich, Romanna Dada, Junaid Iqbal, Usman Bashir, Aleena Nadeem, and Karim Teli, who provide funding, mentorship, and guidance to startups that seem promising across a varied range of industries. As a proud partner of Shark Tank Pakistan, Yango supports this culture of ambition and creativity by offering practical mobility and logistical solutions that empower entrepreneurs to turn their innovative ideas into enterprises that can stand the test of time.
Learning from Global Success Stories
Shark Tank has played a monumental role in numerous entrepreneurial success stories worldwide, displaying the game-changing power of innovation and investment. One such example is Scrub Daddy, a smiley-faced sponge company, that has gone on to become one of the platform’s most successful products. The company initially secured a $200,000 investment from Lori Greiner and has since grossed over $926 million in sales. Then there’s Bombas, a comfort-focused sock and apparel brand that operates on a humanitarian objective. Bombas too managed to secure a $200,000 investment from Daymond John for a 17.5% stake in the company. Today, the company has generated over $1.3 billion in sales.
These global success stories go on to prove the overall impact of platforms like Shark Tank in nurturing innovative ideas into successful ventures that go on to stand the test of time and find a footing for themselves in the minds of the general consumer. Yango’s collaboration with Shark Tank Pakistan aims to replicate such success by providing entrepreneurs with the necessary tools and support to transform their ventures into sustainable enterprises, thereby contributing to Pakistan’s economic growth.
A Vision for the Future
As Pakistan continues to move towards urbanization, the need for smarter, more efficient mobility solutions will only grow. Yango is not just fulfilling this gap in the transportation sector but is revamping the future of day-to-day commute in Pakistan. By enabling businesses to operate more effectively and supporting individuals in achieving financial independence, Yango is playing a pivotal role in transforming the entrepreneurial landscape.
With a commitment to innovation, sustainability, and the well-being of the platform’s users, Yango is guiding Pakistan toward a brighter, more connected future each time someone books a Yango ride and arrives on their desired destination.
Tesla introduced an updated version of the Model Y, its best-selling vehicle, in China on Friday. The company is aiming to recover lost market share with new features like heated seats and an improved acoustics system. The updated Model Y now starts at 263,500 yuan ($35,900), a 5.4% price increase over the previous model. The announcement was made on Tesla’s Weibo account.
The long-range version of the Model Y now offers a driving range of 719 kilometres per charge, up from 688 kilometres. The Model Y, which was first launched in 2020, became the world’s best-selling car in 2023. However, sales dropped last year due to stiff competition from domestic Chinese automakers and slowing global demand for electric vehicles.
Tesla plans to launch a six-seat version of the Model Y later this year, according to earlier reports. Information about the availability of the updated Model Y in global markets has not been shared yet.
The company’s dominance in China’s EV market has also declined in recent years. Tesla’s share of the country’s battery-electric vehicle market dropped to 10.4% last year, down from 11.7% in 2023. Local competitors have gained traction by offering advanced smart features, making it a challenging market for Tesla.
Tesla remains focused on enhancing its vehicles to compete with emerging rivals like Xiaomi and others. With the launch of the revamped Model Y, the company aims to reassert its position in the growing EV market in China.
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The most popular instant messaging service WhatsApp is among international companies that are relocating their operations due to the recent slowdown in internet services in Pakistan.
According to official documents, WhatsApp has moved its session server routing abroad following the recent internet disruptions. The Pakistan Telecommunication Authority (PTA) stated that the relocation of WhatsApp’s Content Delivery Network (CDN) outside the country has caused service disruptions for users. Many WhatsApp users are facing difficulties in connecting and maintaining communication.
PTA claims that internet services have improved across fixed-line and mobile networks in the country. Over the past month, fixed-line internet services have reportedly improved by two tiers, while Pakistan’s global ranking for fixed-line internet speed currently stands at 139th.
Mobile network services have improved by three tiers, with Pakistan now ranked 97th globally in mobile internet speed, according to PTA. Despite these improvements, the overall impact of slow internet remains a concern for businesses and users alike.
Meanwhile, the Pakistan Telecommunication Authority (PTA) has confirmed that talks between the government and Starlink are underway regarding the issuance of a license for satellite services.
According to PTA, the process is currently in its initial stages, as per Starlink’s request. The PTA is reviewing the technical requirements for Starlink’s license, while the National Space Agency is examining the proposal under the national space policy.
The PTA emphasised that several technical aspects, including bandwidth, uplinking, and gateways, must be evaluated before issuing a license. This procedure applies to all foreign satellite service providers, and regulatory approval will be required after obtaining clearance from the space agency.
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Pakistani television has been celebrated for its excellent storytelling and cultural integration time and time again. Other than mainstream dramas, some underrated dramas deserve to be considered gems too. These dramas provide extremely valuable insights into society and human relationships. A few of these hidden gems are mentioned below, so get ready to find a new drama to binge-watch overnight.
Diyar-e-Dil: A Tale of Love and Redemption
Diyar-e-Dil, released in 2015, enchanted viewers with its deep storyline. Starring Abid Ali as Agha Jaan, the family patriarch, this drama is supported by a team of talented actors, including Osman Khalid Butt, Maya Ali and Meekal Zulfiqar, among others. It revolves around the concepts of generational conflicts and reconciliation. It follows the family of Agha Jaan and focuses on two sons, Behroze and Suhaib, and the consequent journey embarked on by their children. The essence of such bonds is brought forth in the drama with extreme beauty, emphasising how love and commitment can bridge even the deepest divides.
Hidden Pakistani Dramas That Deserve Your Attention
Aakhri Station: Navigating Women’s Journeys
Aakhri Station is one of the first Pakistani dramas that brought awareness about the issues faced by Pakistani women and their personal lives while addressing other societal challenges. Each of the episodes narrates a different story, discussing issues like domestic violence, mental health, and perceptions of society. The audience appreciated the drama for its legitimate way of sharing women’s experiences and just as much for its genuine effort to create a space to discuss such experiences further.
Hidden Pakistani Dramas That Deserve Your Attention
Ek Jhooti Love Story: A Modern-Day Romance
Ek Jhooti Love Story narrates the same old tale concerning love and family pressures existing in present-day Pakistan but with a twist. The drama is about Sohail and Salma, who are not happy in their respective lives and instead create a false mode online to find the perfect partner. As they get involved in these online lives, the real conflicts start. The drama shows the importance of identity, self-worth, and often unrealistic ideas regarding love. The characters are relatable and the story’s engagement levels make this drama totally different from other dramas prevailing on contemporary Pakistani television.
Hidden Pakistani Dramas That Deserve Your Attention
Aunn Zara is a sweet romance comedy about Aunn and Zara, a newly married couple dealing with the ups and downs of married life. The play is rejuvenating as far as the interpretation of family relationships and their complexities is concerned. The chemistry infused between the lead actors, along with a witty script, pours a sort of magic into the drama, making it fall into a category of must-watch for light-hearted entertainment.
Hidden Pakistani Dramas That Deserve Your Attention
Dil Na Umeed To Nahi: Shedding Light on Social Evils
Dil Na Umeed To Nahi has a dramatic story addressing the critical issues of human trafficking and child abuse. The lives of several characters intertwine through their traumas and societal battles. Not only has the series garnered praise for its honest depiction of harsh realities, but it is also expected to encourage people to create some change in society. The storytelling has been very effective in raising consciousness and dialogue on what would otherwise have been taboo subjects.
Hidden Pakistani Dramas That Deserve Your Attention
Baydardi: Confronting Health Stigmas
Baydardi talks about the taboo associated with HIV/AIDS in Pakistani society. It tells the story of Shafay, who becomes HIV positive after an act of deceit and follows his struggles with judgment from society and with self-acceptance. The show aims to educate the audience and fight the misconceptions prevalent regarding the disease as well as inspire empathy and understanding for those affected.
Hidden Pakistani Dramas That Deserve Your Attention
Bay Kasoor: Exploring Innocence and Injustice
Bay Kasoor presents a young girl, named Sadaf, who is falsely accused and faces severe turmoil in her life as a result. The drama depicts innocence and injustice brought about due to society’s opinion. Sadaf’s journey highlights the pitfalls of the justice system how society delivers punishment without any care, and the resilience needed to overcome it.
Hidden Pakistani Dramas That Deserve Your Attention
These dramas, though not always in the mainstream spotlight, offer rich narratives, discuss cultural issues, and convey profound messages. They reflect the complexities of Pakistani society, shedding light on issues that resonate with audiences both locally and globally. Exploring these hidden gems provides a deeper understanding of the cultural and social fabric of Pakistan. Bonus, they have amazing storytelling as well.
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The death of a teenage boy in north-west China has led to protests, with demonstrators clashing with police in Pucheng, Shaanxi province. Videos on social media show protesters throwing objects at officers, who were seen hitting some demonstrators in return.
Teenager’s Death Raises Questions
Authorities said the teenager, surnamed Dang, fell to his death on 2 January in a school dormitory accident. However, rumours quickly spread online, accusing officials of hiding the truth. These allegations sparked anger, leading to protests that lasted several days.
In a statement, local officials claimed Dang, a third-year student, had argued with a classmate before his death. According to them, another student found Dang’s body at the bottom of the dormitory block later that night.
Officials described the incident as “an accident where a student fell from a height at school” and ruled out any criminal involvement.
Claims of a Cover-Up
Despite the official account, unverified claims have circulated online, suggesting Dang might have been bullied. One account alleged, without evidence, that he took his life after the earlier altercation.
Some of Dang’s family reportedly claimed his injuries didn’t match the official explanation. They also said they weren’t allowed to examine his body for long.
Protests Break Out
The accusations outraged many locals. Videos show crowds gathering at the Pucheng Vocational Education Centre to mourn Dang’s death. Mourners placed flowers at the school entrance and performed traditional rituals.
Violent Protests in China after Student Falls to his Death
Other clips reveal more intense scenes. Protesters, many of them young, stormed buildings, shouted “Give us the truth,” and destroyed property. In one video, demonstrators shoved a school official, while in others, they toppled barricades and threw objects at police.
Authorities appear to have quelled the protests, as no further demonstrations have been reported. However, a larger police presence has been seen in Pucheng recently.
State media have remained silent, and mentions of the protests have been censored on Chinese social media. Videos of the clashes, however, have leaked online and been shared widely on platforms like X.
Local officials have urged the public not to “create rumours, believe in rumours, or spread rumours”.
Bullying and Student Deaths in the Spotlight
Bullying has become a sensitive issue in China, with past incidents of student deaths prompting public outcry. Last month, two teenagers were jailed for murdering a classmate, drawing widespread attention.
The protests in Pucheng reflect growing frustration over such incidents and concerns about transparency in handling them. For now, questions remain about the truth behind Dang’s death.
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Despite being built over a decade ago, Gwadar Port remains underutilised. Instead of thriving as a key transhipment hub, it has become a white elephant, disappointing expectations tied to the $50 billion China-Pakistan Economic Corridor (CPEC).
This was the core issue discussed in a high-level meeting led by Planning and Development Minister Ahsan Iqbal. The meeting was held on the directive of Prime Minister Shehbaz Sharif to address the lack of progress in operationalising Gwadar Port. The minister criticised officials from the Ministry of Maritime Affairs (MoMA) and the National Logistics Cell (NLC) for failing to market the port effectively.
Gwadar Falls Behind
All stakeholders, including the government, voiced concerns about Gwadar’s inability to match the progress of other regional ports. The lack of trade activities has stunted business growth and denied local residents promised job opportunities.
Basic civic issues like water and electricity shortages have made the situation worse. Officials believe this neglect has fueled local unrest, often exploited by external factors.
PM’s Push for Action
To kickstart operations, Prime Minister Shehbaz Sharif recently ordered that 60% of public sector cargo be routed through Gwadar. This measure aims to create initial port activity. He also instructed Planning Minister Ahsan Iqbal to investigate why the port has failed to take off and suggest solutions.
During the meeting, Ahsan Iqbal expressed concern about the lack of representation from the Balochistan government. He noted, “Unfortunately, nothing has been done for marketing of transhipment cargos.”
Govt Wakes up to Market Gwadar Port after 10 Years
He criticised officials for failing to approach shipping companies and traders to highlight the cost benefits of using Gwadar over traditional routes. “This comparative analysis for competitive marketing should have been in full swing two years ago to generate trade and shipment activities and provide employment opportunities to the local people,” he added.
Learning from Competitors
Iqbal highlighted how neighbouring countries build reputations for their ports before launching them. He emphasised the importance of proactive marketing to attract regional and international trade. “We should learn from neighbouring countries who build product reputations abroad and garner consumer attention even before the products are rolled out,” he said.
Proposed Solutions
To address the issue, the minister directed authorities to hire an international consultant. The consultant would analyse the costs and benefits of using Gwadar compared to other regional ports. They would also outline how Gwadar could offer shorter and cheaper shipping routes to attract global traders.
Iqbal stressed the need for Pakistani missions abroad to promote Gwadar effectively. He also urged the NLC to lower its cargo rates to make Gwadar a more appealing option. “Do not think in terms of one cargo but greater revenue through 10-15 cargoes at cheaper rates,” he advised.
The minister assured participants that all suggestions made during the meeting would be reported to the prime minister for immediate implementation. This signals a renewed commitment to realizing Gwadar Port’s potential as a game-changer for regional trade and economic growth.
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In a bid to address the issue of overcharging at city cemeteries, Karachi Mayor Murtaza Wahab has directed the installation of banners across all registered cemeteries in the city. These banners will display the fixed burial rates set by the Karachi Metropolitan Corporation (KMC), which are set at Rs14,300.
As part of the initiative, Cemeteries Director Sarwar Alam visited KMC-operated cemeteries and instructed staff to adhere to KMC’s bylaws and prescribed rates. He stressed that no individual would be allowed to work at the cemeteries without proper KMC registration.
Alam also made it clear that strict enforcement of these regulations would take place and any instance of overcharging would lead to stern action. This move follows reports of mafia groups operating at various city cemeteries, extorting extra money from citizens.
In response, the mayor initiated action. Now banners with the official rates are prominently displayed at KMC-run cemeteries to ensure transparency and prevent illegal practices.
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