This alliance leverages PayFast's robust and secure payment gateway infrastructure alongside Zindigi's dynamic digital banking services
Karachi, Pakistan: July 15, 2025 — In a landmark move set to redefine Pakistan’s digital payment landscape, PayFast, a leading State Bank of Pakistan-licensed fintech, and Zindigi, the fastest growing digital banking initiative by JS Bank, have officially entered into a strategic partnership.
The signing ceremony, held at PayFast’s Head Office in NASTP, Karachi, marks the beginning of a forward-thinking collaboration aimed at delivering cutting-edge white-label payment solutions to a diverse range of businesses across the country.
This alliance leverages PayFast’s robust and secure payment gateway infrastructure alongside Zindigi’s dynamic digital banking services, offering a comprehensive suite of customizable payment solutions. These offerings will enable businesses to seamlessly integrate tailored payment systems, enhancing customer experience, operational efficiency, and brand identity. Zindigi already boasts one of the largest merchant networks in Pakistan, further amplifying the reach and impact of this integration with a smooth and secure checkout process for users.
Arshad Raza, Chairman PayFast & CEO at Premier Systems stated, “This partnership not only reflects a mutual commitment to digital innovation but also underlines a shared mission to drive inclusive financial growth in Pakistan. By enabling businesses to deliver personalized, secure, and scalable digital payment experiences, PayFast and Zindigi are setting new industry standards.”
Noman Azhar, Co-Founder & Chief Officer Zindigi stated, “Zindigi is focused on redefining digital banking experiences for a generation that expects speed, security, and simplicity. Together with PayFast, we are building an ecosystem where businesses of every size from startups to enterprises can thrive through digital enablement.”
Adnan Ali, CEO PayFast stated, “By combining our secure payment infrastructure with Zindigi’s innovative digital banking platform, we are poised to deliver unparalleled value to businesses and consumers alike.”
This partnership is yet another milestone in Zindigi’s journey to empower Pakistan’s youth and digitally savvy population with modern banking solutions. By embedding PayFast’s gateway, Zindigi reaffirms its commitment to reshaping how individuals and businesses experience payments, making them faster, more accessible, and tailored to local needs.
Zong Drives Pakistan’s Digital Journey Forward with Z SAIS Cloud’s Karachi Launch
Karachi, July 15, 2025 – Zong, Pakistan’s leading technology innovation company, hosted a dynamic and immersive event for Z SAIS Cloud, a locally-hosted, business-ready, enterprise-grade platform designed to accelerate Pakistan’s transition to a truly digital economy in Karachi, bringing together over 150 industry leaders, senior executives, and technology professionals. The event highlighted how locally hosted cloud infrastructure can accelerate business transformation, strengthen digital sovereignty, and drive Pakistan’s emergence as a cloud-first economy.
The evening was marked by discussions on technology disruption for increased efficiency of businesses, real-world customer insights for effective decision making, and live demonstrations of Zong’s cloud solutions. A standout moment of the event was the signing of nine new strategic partnerships with leading enterprises including Yango, Keenu, AGP Limited, and Kababjees, a clear testament to the trust Z SAIS Cloud is building across industries. The event also featured keynote speeches from prominent thought leaders, including Nadeem Hussain, one of Asia’s most respected social impact entrepreneurs, and Humayun Bashir country advisor, a seasoned corporate leader and strategist with over 40 years of experience, currently serving as and Country Advisor for Dun & Bradstreet, both of whom emphasized the critical role of locally-hosted cloud infrastructure in driving sustainable digital transformation within Pakistan.
A live demonstration brought the platform’s features to life, highlighting its one-window service activation, low-latency performance, and robust security framework. Attendees were also given an exclusive virtual tour of Zong’s state-of-the-art data center, reinforcing the reliability and scalability of its cloud infrastructure.
Speaking at the occasion, Mr. Farooq Raza Khan, Head of Business Solutions at Zong, stated, “This is a pivotal milestone in Pakistan’s digital evolution. As the country embraces cloud-first strategies, Z SAIS Cloud offers the secure, scalable, and future-ready infrastructure needed to power this transformation. By equipping businesses with the tools to compete globally and deliver smarter services locally, Zong is proud to play its part as a promoter of Digital Pakistan.”
The event concluded with an engaging networking session. With this landmark event, Zong has reinforced its leadership in Pakistan’s digital landscape, turning this into a shared celebration of innovation, collaboration, and national progress.
Payoneer also invests in the Pakistani market through community-building initiatives, expert, sessions and events like the XBorder.
With over 30 years of experience in digital payments, Nagesh Devata, Senior Vice President at Payoneer for the Asia-Pacific region, shares insights into supporting small and medium-sized businesses (SMBs) in Pakistan and beyond. Pakistan’s SMB sector, comprising around 5 million firms, contributes 40% to GDP and 25% to exports, with a rapidly growing digital economy fueled by a young, tech-savvy population and strong English proficiency.
As global trade evolves, SMBs face challenges with traditional banking systems, high fees, complex documentation, and limited transparency, hindering efficient cross-border payments. Payoneer addresses these barriers by offering a business-grade, multi-currency financial platform accessible to SMBs, entrepreneurs, gig workers, and e-commerce sellers. The platform enables users to receive payments in multiple major currencies and in over 190 countries, making them “local” to their clients worldwide while supporting easy withdrawals to local banks with competitive fees.
Payoneer’s strength lies in simplifying the complexities of global payments, regulatory compliance, and fraud risk management with advanced technologies and strong local presence in 35 countries, supporting over 20 languages. As of March 2025, nearly 2 million active users trust Payoneer with $6.6 billion in funds, processing $80.1 billion in transaction volume in 2024. The Asia-Pacific region saw a 31% revenue increase, reflecting strong growth driven by digital entrepreneurs and exporters.
Key trends shaping digital payments include the demand for multi-currency solutions, increased focus on compliance and security, and integrated platforms that streamline cash flow management. Payoneer’s proprietary KYC and risk management infrastructure leverages machine learning to secure transactions across 7,000 trade corridors worldwide.
For Pakistani SMBs, Payoneer offers compelling benefits: virtual accounts in multiple currencies, simplified invoicing and payment collection globally via services like “Request a Payment,” transparent dashboards, and strong local support in Urdu and English. These features enable businesses, from freelancers to e-commerce exporters, to expand internationally without administrative hurdles.
Payoneer also invests in the Pakistani market through community-building initiatives, expert sessions, and events like the XBorder Excellence Awards, Game Connects, fostering networking and knowledge sharing among exporters and digital entrepreneurs.
Looking ahead, Payoneer embraces innovations such as artificial intelligence to enhance service accuracy, fraud detection, and customer experience. Devata emphasizes trust as the cornerstone of fintech success, especially in cross-border finance.
His advice for Pakistani SMBs aiming for global expansion is to deeply understand target markets while leveraging digital payment platforms like Payoneer that remove traditional barriers, enabling businesses to grow internationally with confidence and agility.
This commitment to empowering SMBs through technology and localized support positions Payoneer as a key enabler of Pakistan’s integration into the global digital economy.
The declaration by STZA marks a pivotal step in transforming Punjab into a nucleus for technological advancement
Lahore: Tuesday, July 15, 2025.In a landmark achievement that underscores Pakistan’s growing prominence in the global technology landscape, the Silicon Block of CBD NSIT City developed by the Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), has officially been declared a Development Zone by the Special Technology Zones Authority (STZA).
The Silicon Block is strategically planned to serve as a dedicated ecosystem for cutting-edge innovation. The declaration by STZA marks a pivotal step in transforming Punjab into a nucleus for technological advancement, attracting both local and international enterprises specializing in Artificial Intelligence, Internet of Things (IoT) Blockchain, software development and research and development (R&D) facilities.
Commenting on this milestone, CEO CBD Punjab, Imran Amin, stated, “The designation of our Silicon Block as an STZA-approved Development Zone reinforces our commitment to driving economic progress through technology. It opens the doors to global collaboration, investment, and the creation of high-value jobs in Punjab. Our vision is to create an environment where innovation flourishes, ideas transform into scalable solutions, and Pakistan stands tall on the global tech map.”
The STZA recognition not only brings significant national prestige but also unlocks a comprehensive suite of incentives aimed at fostering business growth. Investors and enterprises setting up within the Silicon Block will benefit from streamlined regulatory support, tax exemptions, and access to state-of-the-art digital infrastructure a critical factor in nurturing startups and established tech giants alike.
Designed to keep pace with rapid advancements in the global tech industry, the Silicon Block offers a master-planned environment tailored to the needs of modern enterprises. From flexible office spaces and collaborative work zones to smart urban amenities, the project aims to set new standards in urban planning and tech-focused development.
This milestone is yet another testament to CBD Punjab’s dedication to pioneering transformative projects that contribute to economic diversification and national development. The Silicon Block, as part of Pakistan’s first and largest IT city NSIT City is envisioned to create thousands of direct and indirect employment opportunities, attract significant foreign investment and serve as an incubator for groundbreaking ideas and disruptive technologies.
With the official STZA approval now in place, CBD Punjab is actively inviting technology leaders, venture capitalists and innovative startups to explore the unmatched potential of the Silicon Block. By doing so, it reaffirms its commitment to shaping a digital, prosperous and future-driven Pakistan turning vision into reality, one development at a time.
Reham Khan, the ex-wife of jailed former Prime Minister Imran Khan, launched a new political party on Tuesday. She named it the Pakistan Republic Party. Reham said the party will represent women, farmers, and marginalised communities.
Reham is a journalist by profession. She entered politics in January 2015 after marrying Imran Khan, who then led the Pakistan Tehreek-e-Insaf (PTI). Her involvement sparked controversy within PTI. Senior members opposed her role and later removed her from party affairs.
The marriage lasted less than a year. Reham later claimed political pressure caused the separation. Speaking at the Karachi Press Club, she said,“Today, I am sharing the name [of my party] with you, InshAllah, Pakistan Republic Party. It will speak of a republic, where there will be no room for mob behaviour. It will promote horizontal leadership and include those with working experience, what we call ‘lived experience’ in English.”
Reham built this party for ordinary citizens, especially women and farmers. She emphasised that the party will create policies based on real struggles. Reham described the initiative as a national mission, not just a political movement. She said the goal is to restore hope, dignity, and representation.
“This is a party for the public,” she posted later on X. “I will involve you, the public, in the manifesto, the direction, the operating structure.” She added, “I have already connected with amazing people that you and I have never heard of. They have been doing great work in their hometowns. These fresh faces will decide how to proceed.”
The announcement came as PTI began a 90-day “do or die” protest to demand Imran Khan’s release. The former Prime Minister remains in jail on multiple charges, which he says are politically motivated.
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Yango Pakistan is already helping thousands of people move through cities every day and now expanding its service offering in the country by introducing new AI-powered technology for businesses. As part of this evolution, Yango Tech is now fully available in Pakistan, offering businesses smarter ways to grow, operate, and connect with their customers.
Yango Tech offers a comprehensive suite of AI-powered B2B solutions for industries like mobility, logistics, retail, and customer operations. By consolidating technologies into one platform, it helps businesses streamline operations, cut costs, and enhance user experiences. Its offerings include AI-driven solutions for retailers, autonomous delivery robots, warehouse automation, cloud computing, and retail media advertising — along with additional products like route planning and data management — all aimed at supporting digital transformation across Pakistani businesses.
Yango Tech announces its entry into Pakistan through a strategic partnership with DealCart, one of the country’s fastest-growing grocery delivery platforms. Through this integration, DealCart’s products are now accessible within the Yango Shops section in the super-app, allowing customers in Karachi to seamlessly order groceries and essential products with in-slot delivery.
“Yango Tech expansion into the Pakistani market through this partnership with DealCart marks an exciting step in our journey to support local innovation through global technology,” said Miral Sharif, Country Head, Yango Pakistan. “We are proud to bring advanced AI-driven solutions to a platform that is already redefining digital commerce in Pakistan. By embedding DealCart within Yango Shops, we are enhancing convenience for users and empowering retailers to scale faster, smarter, and more efficiently in a rapidly evolving market.”
DealCart is transforming value retail in Pakistan through its mission of affordability, accessibility, and digital inclusion. Serving thousands of households in Karachi, the platform offers groceries, fashion, beauty, and home essentials — all with free delivery and competitive prices.
“Partnering with Yango Tech is a major milestone in DealCart’s evolution into a multi-service super-app,” said Ammar Naveed, Co-Founder and CEO of DealCart. “This collaboration enhances our digital backbone, expands our customer reach, and accelerates our ability to deliver faster, smarter, and more reliable service. As we continue building Pakistan’s most accessible and value-driven commerce platform, we’re thrilled to work with Yango in shaping the next phase of growth and innovation.
With this integration, DealCart aims to offer its services to a broader audience – helping more households save on groceries while strategically leveraging the partnership to scale our reach and impact.
By launching a B2B ecosystem of AI solutions for businesses, Yango Tech continues to grow its diverse service portfolio across Asia. The B2B ecosystem is focused on fostering strong partnerships with Pakistani businesses delivering cutting-edge technological solutions and enabling digital transformation for emerging markets.
Released in theatres last Friday, the latest Superman has the audience gripped, with many flocking into cinemas to enjoy the movie.
Starring David Corensweet as Superman and Rachel Brosnahan as Lois Lane, the film depicted an acting masterclass. The reboot was praised for striking the ideal balance between the vibrancy of comic books and the grim realities of life.
However, James Gunn’s latest blockbuster hit has drawn aroused controversy for hinting at deeper sociopolitical sentiments.
Critics Felt that the Superman Movie Was Anti-Israel
To understand the controversy surrounding James Gunn’s latest Superman movie, we need to dissect and decipher the film’s plot.
Boravia, a high-tech and heavily militarised state, is shown inflicting severe damage to a much weaker neighbouring state in Jarhanpur, which is no match for Boravia’s might.
The relentless bombing of civilians in Jarhanpur, including children, has drawn an uncanny resemblance to the ongoing Israel-Palestine conflict, which has seen Jerusalem inflict unspeakable horrors.
Pro-Israel commentators have criticised the movie for fueling biased, anti-semitic sentiments under the cover of fiction and film.
On the contrary, activists have praised the movie for mirroring unfortunate global realities and drawing attention to the atrocities being committed by superpowers.
Director James Gunn has denied any association between his film and ongoing political narratives, stating that the movie revolves around basic human values.
“Yes, it’s about politics,” he said. “But on another level, it’s about morality. Do you never kill, no matter what, which is what Superman believes, or do you have some balance, as Lois believes? It’s really about their relationship and the way different opinions on basic moral beliefs can tear two people apart.”
Emphasising that the plot had moral principles at its core, Gunn intended to portray the Superman movie as a universal tale of kindness, empathy, and love.
James Gunn directed the latest Superman film.
The Divergence of Opinion Shows Subjectivity and Power of Art
Gunn, the creator, sees Superman as a morality tale. Political commentators and activists believe that the movie was touching upon ongoing political activities.
The divergence of opinion highlights the subjectivity and power of art. Each viewer watches the movie with a specific lens, which then allows them to compare the plot with their worldview.
That is precisely why art appeals to everyone. The audience has the power to make sense of the movie, which sometimes has the byproduct of generating debate.
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Waiting for payday can be stressful, especially when life throws you an unexpected bill or emergency. That’s exactly the kind of problem Abhi Tech, a Pakistani fintech startup, is solving and doing it in a way that feels almost too good to be true.
This fintech startup has financed over $500 million in just three years, and it’s just getting started.
What’s Abhi Tech About?
Launched in 2021 by Omair Ansari and Ali Ladhubhai, Abhi is making waves by giving people access to their earned salaries before payday through innovative, Shariah-compliant financial solutions. Sounds wild? It’s actually super simple.
Abhi allows employees to withdraw a portion of their earned but unpaid salary before the regular payday, addressing immediate financial needs and improving their financial well-being.
Whether it’s through the Abhi app, a WhatsApp message, or even a basic SMS, employees can transfer funds to their bank account in just a few taps.
Abhi Tech is A Big Deal
Most people in Pakistan live paycheck-to-paycheck, and when you don’t have savings or access to low-interest loans, one small crisis like a medical emergency or an overdue bill can throw everything off balance.
Abhi’s Earned Wage Access service gives employees the freedom to access what they’ve already earned. You’re not borrowing money, you’re just getting what’s already yours, just a little earlier. That’s a huge mental relief for thousands of people.
This service eases financial strain, allowing employees to handle emergencies, utility bills, healthcare, and more. It has also reduced dependence on high-interest loans for many workers.
Abhi goes beyond employee benefits and streamlines employer operations via:
Payroll Processing: Companies upload payroll data and disburse salaries with a single click.
Payroll Financing: Abhi bridges payroll cash flow gaps, ensuring timely salary payments even when client invoices are delayed.
This dual focus on employee welfare and institutional efficiency makes Abhi attractive to over 450 organisations across diverse sectors. It’s now valued at nearly $90 million and has even become Pakistan’s first fintech to issue a Shariah-compliant Sukuk bond.
And even exploring partnerships for insurance, savings, and investments.
Their goal? To give financial freedom to everyone, one paycheck at a time.
Abhi isn’t just another app; it’s a full-on shift in how money flows in Pakistan. For the first time, workers don’t have to wait or beg for their salaries. Employers also get support when they need it most. Both sides win.
In a country where every rupee counts, Abhi is making sure your money works for you before the month ends because financial ease should be a right, not a privilege.
Stay tuned to Brandsynario for latest news and updates.
Wimbledon Tennis Championships, the most posh tennis tournament in the world, kicked off yesterday. And soon enough, it became less about tennis and more about the people watching it.
From royalty and rock stars to Hollywood legends and fashion’s biggest names, Wimbledon 2025 was a houseful.
Hollywood Celebs Who Stole the Show
It felt like the Oscars collided with Centre Court when Nicole Kidman showed up next to fashion queen Anna Wintour.
The pair oozed sophistication in crisp whites and polished blazers, making even the most fashion-forward players look underdressed.
Matthew McConaughey had his gentleman moment of the year when he stood up to greet Princess Kate. It was such a classy move that it went viral almost instantly because, of course, McConaughey is basically Southern royalty himself.
Oh, and let’s talk about the charming squad of Orlando Bloom, Henry Cavill, Paul Mescal, and Jodie Comer. Cavill in a linen suit? Ain’t no way anyone is focusing on the match after this.
And yes, Tom Holland was there too, blending into the crowd like a tennis-loving regular (which somehow made him even cooler). Meanwhile, Hugh Grant… fell asleep mid-match. Questionable to some and relatable to others.
Pop Culture Powerhouses
There was no shortage of music royalty either. Olivia Rodrigo showed up with boyfriend Louis Partridge, and they basically looked like the Gen Z version of a 90s rom-com couple. We loved seeing it.
Niall Horan brought the boy band charm, while Ellie Goulding, Stormzy, and Riz Ahmed brought the cool.
Royals in the Spotlight
Of course, Princess Kate was the scene-stealer (as always), making her first major public appearance after her recent health issues. She arrived with Prince William, Prince George, and Princess Charlotte, and the royal family looked picture-perfect.
Charlotte was adorably cheeky (seriously, those reactions were meme-worthy), while George looked like he was trying to analyze every serve like a sports analyst. It was their Wimbledon debut, and they crushed it.
Even Queen Camilla, Princess Beatrice, and Sarah Ferguson made appearances, reminding everyone that the monarchy knows how to turn up with quiet glam.
Was Tennis the Main Character Here?
I will be honest, Wimbledon 2025 felt like a celebrity gala disguised as a tennis tournament. And we loved every second of it.
The only thing missing? Maybe a surprise Beyoncé appearance. But hey, there’s always next year.
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Islamabad has Faisal Mosque and Margalla Hills among its top historical attractions and go-to spots. However, the city recently bore witness to a unique monument that caused a stir on social media.
The sculpture saw two golden hands holding spheres. It was installed at the D-Chowk roundabout at Margalla Hills, supposedly to enhance the roadside experience of frequent travellers in the region.
However, the Golden Hand monument quickly became the subject of extensive ridicule and mockery online, and the Capital Development Authority (CDA) promptly ordered the sculpture’s removal.
Everyone Had Wild Guesses About the Symbolization of the Golden Hand Monument
Almost all historical landmarks in Pakistan have a background story and are meant to commemorate certain events. For example, Minar-e-Pakistan immortalises the Lahore Resolution passed in 1940, and its beauty is meant to inspire awe.
The Golden Hand monument was, however, an ambiguous symbol. Some interpreted the sculpture as a depiction of Pakistan’s power and might. The sight of the world in the nation’s palm suggested the state’s growth on a global scale.
Others found it suggestive, outlandish, and unintentionally provocative. Thus, many felt it was inappropriate to build such monuments for sightseeing. No one understood the meaning behind the sculpture, and local authorities did little to clear the confusion.
The CDA discovered that no official approval was taken for the monument’s design, and hence, directions were issued to remove the ambiguous sculpture from D-Chowk.
Although institutional action was the final nail in the coffin, the public outcry against the Golden Hand Monument may have prompted local authorities to take swift action.
Thoughtful Public Art Should Resonate with The Community
The Golden Hands sculpture in Islamabad was intended as a striking new landmark, but quickly became a symbol of poor planning and public backlash. Without clear symbolism or official approval from the CDA, and after online ridicule, it was destined for destruction.
The episode highlights the importance of thoughtful public art that resonates with the community and the risks when aesthetics, context, and process are ignored.
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Eleven-year-old Rayyan Arkan Dikha is no ordinary child: he’s the internet sensation of Indonesia’s latest “Aura Farming” frenzy. Dressed in traditional Teluk Belanga gear and sunglasses, Rayyan amazed fans around the globe on a Pacu Jalur canoe race in Riau.
Standing proudly at the front of the racing canoe, he made rhythmic, assured moves that the internet immediately referred to as “aura farming,” the act of intentionally performing actions or cultivating a persona to project a cool, confident, and desirable image or aura.
That one unplanned gesture catapulted him from local artist to international symbol of cool, collected vibes.
Rayyan is from a small village in Kuantan Singingi Regency, Riau province. At 11, he is a Togak Luan, or encouragement dancer, at the bow of his village’s Pacu Jalur boat. This centuries-old festival, organised every August to commemorate Indonesia’s Independence Day, has long canoe-like boats and rowers whose morale is led by these dancers.
One TikTok that Lensa Rams uploaded in January in April came alive with Rayyan’s exciting stance and dance. The video went viral. Big names followed: Paris Saint‑Germain players, NFL star Travis Kelce, F1 driver Alex Albon, YouTuber KSI, and even party teams, the Savannah Bananas did the “Aura Farming” choreography.
Kelce’s version alone reached 13 million views. Celebrities, brands, and athletes repeated the meme’s energy, bringing worldwide reach and power.
When the US men’s national soccer team won against Guatemala last week, American soccer player Diego Luna copied Dikha’s moves to celebrate a goal.
And that was just one of the many. YouTuber iShowSpped, WizKhalifa, American DJ Steve Aoki, MotoGP rider Marc Márquez were all seen aura farming, copying Dikha’s moves.
This isn’t meme material. It is rooted in Pacu Jalur, a cultural festival from the 1600s. Togak Luan performers such as Rayyan assist in coordinating rowers and motivating crews with movement. What started as a practical ritual infused with cultural panache has transitioned into global entertainment.
Rayyan’s success indicates the way tradition can evolve under digital limelight. It also demonstrates that a local festival has the potential to gain international popularity without losing its authenticity.
Source: Mint
Real-world influence for Rayyan
Viral fame elevated Rayyan to a new position: Tourism Ambassador of Riau Province. It carries responsibility and possibility: he markets culture, tourism, and youth participation across the province.
The government supported him with a scholarship. For people in Riau, that’s enormous: a testament that traditional arts continue to carry authority and can open doors to new success.
Rayyan Arkan Dikha’s tale strikes the right chord for fans of internet culture and heritage defenders alike. An impromptu, bold boat-top performance in traditional dress became an international phenomenon.
“Aura Farming” today is the embodiment of subtle strength, and Rayyan brings it full force. He is evidence that authenticity, cultural heritage, and social media can become the perfect harmony. For those seeking inspiration, this kid reminds us: sometimes, simple moves and quiet confidence speak louder than the loudest performance.
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Not all Pakistani dramas are created equal. While some revolve around relationships, others tackle societal issues and taboos. One thing, however, remains constant: they each leave a lasting impact on their audiences. These dramas have shaped our perspectives and elevated our expectations in more ways than we realise.
Pakistani Dramas that Will Raise Your Standards (About Time)
This time we are talking about the ones that allowed us to see the beauty of romantic relationships in the best way possible, and also became our comfort in need.
Forget Romeo and Juliet; we have Romeo and Juliet at home (in Burns Road)!
Kabhi Mein Kabhi Tum
Kabhi Mein Kabhi Tum was the drama that made history due to its unfiltered and absolutely real love story. No grand staircases, no extra-glammed main leads, just a simple middle-class young couple.
It is an opposites attract trope-based storyline that follows the unlikely bond between Mustafa (Fahad Mustafa) and Sharjeena (Hania Aamir) after they are forced to marry one another when Mustafa’s brother, Adeel, decides to call off the marriage between him and Sharjeena.
The narrative explores the bearing of financial and familial burdens on unprepared married couples, as well as the consequences of denouncing tradition to rescue dignity.
Again, this drama was really refreshing to watch because it shows the highs and lows of married life, but also how both Mustafa and Sharjeena came out stronger together in the end despite the countless obstacles coming their way.
Kabhi Main Kabhi Tum taught us that love isn’t about grand gestures and perfections; sometimes it’s about the peaceful silence and building each other up despite the differences.
Love needs to be faithful, not flawless, and you find it in its truest form through Sharjeena and Mustafa.
Ishq Murshid
Our drama industry is filled with blockbusters. Serving good romance left and right, and Ishq Murshid is probably the biggest example of it.
Ishq Murshid is the story of an upper-class boy, Shahmeer (Bilal Abbas Khan), son of a famous politician, who falls in love with a working-class girl, Shibra (Durefishan Saleem). He woos her through his alternative personality, Fazal Baksh, whilst trying to keep up his political persona.
I love this drama so much, as I feel like it has proven to be something so refreshing amidst the ‘typical’ Pakistani dramas usually seen on TV (usually full of melancholy and sadness).
The drama also very beautifully outlines that societal differences don’t matter in love, and if the love is true, it shall not perish even when the most powerful people on earth try to do so.
Zindagi Gulzar Hai
Who hasn’t heard about this masterpiece of Fawad Khan and Sanam Saeed? Our national heartthrob of a couple set the standard too high with their perfect imitation of how love should look.
The drama Zindagi Gulzar Hai depicts a love story between a lower-middle-class woman named Kashaf Murtaza (Sanam Saeed) and a wealthy Pakistani man named Zaroon Junaid (Fawad Khan).
A single mother raised Kashaf and her two younger sisters. Their father abandoned them and remarried after their mother could not give birth to a male heir. This life experience torments Kashaf for a lifetime, and she starts seeing her father’s reflection in everyone. However, Zaroon walks into her life and slowly and gradually changes this perspective of Kashaf.
He also allows her to accept her life and circumstances and walks side by side with her despite the differences in their financial backgrounds.
The drama is something we never knew we needed so bad, even today. If he is the right one, he will accept you as you are and will never let any class difference come between you.
Burns Road Kay Romeo Juliet
This one might not be as big as the others, but it holds a special place in our hearts.
Burns Road Kay Romeo Juliet unravels the love story of Freeya (Iqra Aziz) and Farhad (Hamza Sohail), and the hardships they encounter for their love. It taught us that cultural differences can divide families, but love is always strong enough to bridge any gap.
If your love is real, no culture or tradition will be able to separate it. So the next time your potential love interest shows these excuses, know that someone out there won’t!
Parwarish
Currently airing, Parwarish follows the story of Wali (Samar Jafri) and his family as they move from their home in America back to Pakistan to live with his father’s extended family. He studies medicine and then meets Maya (Aina Asif), and they begin to fall in love with one another.
As well as their love story, the drama touches on so many issues regarding generational conflict within Pakistani families and the issues that many younger generations face within this (I won’t go into this as it would be a major spoiler, but it has been absolutely amazing so far!)
Parwarish was never only about parenting, but also about how the relationships we see around us shape us. The drama quietly showed how love, if it’s rooted in respect and emotional growth, can benefit both the people involved and others, too.
Pakistani dramas have given us everything. Love them or hate them, they are the real picture of our society, and no other dramas in the world can do that. Why? Because they are relatable and they are made for us.
Stay tuned to Brandsynario for latest news and updates
In Pakistan’s booming audio industry, earbuds today combine cutting-edge tech, convenience, and value. With demand increasing, from commuters to gamers, the top contenders must not only deliver crisp audio but also possess distinct advantages.
If you desire AI-driven features, local functionality, exceptional battery life, or high-end sound, the following guide explores the best options worth your money.
Samsung Galaxy Buds Core
These newly released earbuds entered Pakistan for approximately ₨20,499. Weighing only 5.3 g per earbud (31 g case), they are almost weightless and introduce IP54-rated endurance. Their 65 mAh buds with 500 mAh case offer up to 35 hours of playback time without ANC—and 21 hours with ANC enabled.
Bluetooth 5.4 facilitates seamless connections, and Samsung’s new Scalable Codec offers AAC and SBC support. ANC is great at controlling city noise, and three microphones provide clear calls.
Most impressive: Galaxy AI features let you translate speech live without touching your phone, a solid advantage for students, travellers, or professionals navigating multilingual environments.
Samsung Galaxy Buds Core
Audionic Trance Airbud 850
Priced around Rs9,000 in Pakistan, the Trance 850 features a six-mic hybrid ANC that promises to slice through 50 dB of ambient noise. That’s an unusual depth for earbuds of this price.
The buds provide 10 hours of playback while the charging case offers almost 50 hours of playback in total, perfect for long commutes or flights. Sound quality wise, the thumping bass, tight highs, and well-balanced mids impress. There is an EQ app that allows you to tweak the sound.
Reddit users verify its performance in real life:
“Sound quality is good with noise cancelation…batteries last quite well.”
“The mix of build quality, tuning, and local support places it at the top for Pakistanis.”
Audionic Trance Airbud 850
Audionic Trance Airbud 810
The 810 swaps two mics for a showy LED display on the case, quad-mic ANC, and a 50 ms gaming mode, perfect for mobile gamers. Its battery lasts approximately 20 hours overall.
This model is well-suited for media-heavy users: the screen displays battery and connection status, whereas the ANC and latency are appropriate for interactive usage. It costs around ₨9,999 for sturdy mid-range features with distinctive flair for tech-savvy locals.
Source: Audionic
Sony WF‑1000XM5
Priced to import at a premium, ₨55k to ₨64k, the WF‑1000XM5 offers best-in-class sound and noise cancellation. Dual processors and high-end drivers come together to surround you with rich, detailed sound.
It comes with LDAC codec support, adaptive sound control, and efficient touch controls. Battery life remains robust, though not as long as value competition. If you need audiophile-grade clarity or spend a lot of time in the skies, and you can afford it, these are worth not missing.
Sony WF‑1000XM5
Samsung Galaxy Buds 2
Even now a bestseller, the Galaxy Buds 2 retail at ₨18k–23k. Each weighs as little as 5 g and provides AKG-tuned sound, ANC, and comfort ventilation. They automatically pause upon removal and quickly charge.
They provide even performance in music, call, and podcasts, making them a daily go-to, particularly for Android users seeking reliable convenience without paying an arm and a leg.
Samsung Galaxy Buds 2
If I’m looking for unparalleled battery life, powerful ANC, and local brand assurance, the Audionic Trance 850 is my best bet. It pairs advanced features with pocket-friendly prices that meet Pakistani demands.
However, if you’re looking for high-end sound and noise cancellation, and budget isn’t an issue, the Sony WF‑1000XM5 is in a league of its own.
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Salaam Cola, the ethically sourced, halal-certified cola launched by 27-year-old Aykiz Shah, initially debuted in Ireland towards the end of 2023. It has since grown at a swift pace, with 18 markets now covering the UK, USA, France, Germany, Singapore, Malaysia, and now Pakistan.
The Pakistan entry is part of the brand’s strategy to enter another 10 markets by 2026. This is not mere expansion, it’s a masterminded foray into South Asia.
Ethical Mission at Heart
Salaam Cola donates 10% of its earnings to humanitarian causes in war-torn areas, including Palestine, Syria, Yemen, and Lebanon. By its collaboration with UK charity “Muslims in Need,” it has already supported a school in Egypt, delivered healthcare to more than 10,000 patients, provided shelter and food, and assisted in rebuilding a mosque in Syria.
The message is distinct: Each sip helps in real-world assistance.
Saalam Cola
Salaam Cola isn’t coasting on virtue. It’s also beating taste tests. The drink is halal-certified, has softer carbonation, earthy spice flavours, such as touches of sumac, and contains natural cane sugar rather than high‑fructose corn syrup.
Some people describe it as a smoother, slightly more elegant cola than the mainstream variety. That distinction is appealing to those looking for something other than Coke and Pepsi.
Pakistan Launch: What It Means Locally
In Pakistan, the market is saturated, from international heavyweights such as Pepsi and Coca‑Cola to national emerging symbols such as Cola Next.
Salaam Cola enters with a slightly similar proposition to the local alternatives: ethically conscious consumers, particularly the younger generations and the diaspora, are now looking for products that reflect their values. A beverage that’s halal-certified, taste-driven, and socially responsible speaks directly to that desire.
The brand’s image is unapologetically purpose-driven. Aykiz Shah, a mother, hijab-wearing entrepreneur, has openly challenged cola giants, saying, “If our presence makes the industry uncomfortable, that means we’re doing something right.”
Salaam Cola positions itself not just as a beverage, but as a rallying cry: vote with your wallet, fuel meaningful change, and sip consciously.
Strategic Production and Growth
Salaam Cola’s production is presently located in Turkey, and the firm intends to build regional production centres in order to optimise supply, cut costs, and generate local employment.
In the case of Pakistan, such a local plant would bring fresher product, better logistics, and economic dividends to the community.
Salaam Cola (Seriously No Sugar)
A Growing Wave of Ethical Colas
Salaam Cola enters the legacy of ethically motivated colas such as Mecca‑Cola, Qibla Cola, and Zamzam Cola, which donated 10 % of profits to charity and provided halal substitutes in contrast to mainstream Western brands.
The difference now is the temporal frame: activism in relation to ongoing wars, particularly Gaza, has raised consumers’ awareness of cause-branding. Salaam goes beyond superficial ethics by creating an engaged, visible impact.
Though it has gained momentum, Salaam Cola will have challenges. Distribution within Pakistan will be competitive: shelf space is limited, and consumer loyalty is high. Some critics are sceptical about blending fizzy drinks with ethical messaging: will the health-conscious crowd converge with charity-sourced cola?
Salaam Cola’s entry into Pakistan is more than significant. It’s not just introducing a product, it’s introducing a movement. With authentic taste, open-source impact, and calculated growth, it’s poised to shake up Pakistan’s beverage industry.
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On Tuesday, July 15, 2025, at 12:27 PM Makkah time, the sun positioned directly above the Kaaba in Makkah, marking the second and final solar zenith event of the year.
This rare astronomical event allowed Muslims around the world to determine the Qibla direction with complete precision.
As the sun reached its peak elevation at 89.5 degrees, vertical objects in Makkah cast no shadows.
The event coincided exactly with the Dhuhr call to prayer at the Grand Mosque, producing a unique moment where the sun’s rays aligned perfectly over the Kaaba.
The president of the Jeddah Astronomical Society, Majed Abu Zahra, confirmed that this alignment occurred due to the Earth’s axial tilt of 23.5 degrees.
He stated, “This phenomenon occurs as the sun returns southward from the Tropic of Cancer and aligns with Makkah’s latitude of 21.4°N.”
Useful for Qibla Direction and Research
Abu Zahra highlighted that the event not only helps Muslims around the world confirm the correct direction for prayer by observing the shadow-less moment using a vertical object but also offers valuable research opportunities.
He said it allows scientists to study“atmospheric refraction effects near the zenith point.”
This phenomenon had last occurred earlier in the year on May 28, 2025, and the next alignment is expected on July 16, 2026.
Saudi authorities broadcasted the event live from the Grand Mosque, allowing global participation and educational insight.
Muslims worldwide were able to place a vertical object outdoors during the exact time of zenith, and the resulting lack of shadow pointed precisely toward Makkah.
This biannual solar zenith event is a result of the unique geographical location of Makkah and the Earth’s axial tilt.
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When history is made in Test cricket, it’s often through epic batting marathons or edge-of-the-seat finishes. But sometimes, it’s sheer destruction, and that’s exactly what unfolded in Jamaica, where Australia bulldozed the West Indies for just 27 runs to complete a 176-run win and seal a 3-0 series sweep.
A Collapse for the Ages
Let that number sink in: 27 all out. It’s the second-lowest total ever recorded in Test cricket and the worst since 1955. Only New Zealand’s 26 against England that year sits below it in the annals of the game’s most infamous collapses. For the West Indies, it was their lowest-ever total, crashing well past their previous worst of 47.
The third day of the day-night Test at Sabina Park turned into a horror show for the hosts. Chasing 204 for victory, a challenging but not impossible target, the West Indies were skittled in under 13 overs. The fall was fast, brutal and, in truth, hard to watch.
Starc the Destroyer
There’s something poetic about a bowler delivering his career-best spell in his 100th Test. Mitchell Starc did just that, tearing through the Windies top order with 6 for 9, a spell that included five wickets in just 15 balls.
That’s not just deadly bowling; that’s history. In fact, it’s now the fastest five-wicket haul in the history of Test cricket. His spell also carried another milestone, Starc’s 400th Test wicket.
Only three Australians have managed that before him: Shane Warne, Glenn McGrath and Nathan Lyon. And now Starc, already one of the best with the pink ball, joins the elite club in sensational style.
Boland Joins the Party with a Hat-Trick
As if Starc’s heroics weren’t enough, Scott Boland produced a hat-trick of his own, snatching three wickets in an over to dismantle what little was left of the West Indies innings. His victims included the only West Indian batter to reach double digits, Justin Greaves, who made 11. After that, it was just a matter of formality.
Captain Roston Chase didn’t hold back after the defeat. “It’s heartbreaking to be in a position where we think we can win the game and then come out and have that poor batting display,” he admitted.
What’s even more frustrating is that the Windies had earlier bowled out Australia for 121 in their second innings. Alzarri Joseph had done the damage with 5 for 27, giving his side a real sniff of a historic chase. Instead, they crumbled in spectacular fashion.
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When the Pakistan squad for the T20I series against Bangladesh was announced, one name on the list had fans scratching their heads: Mohammad Nawaz.
The left-arm all-rounder has been recalled to the national white-ball side, but the decision has triggered a fair share of debate. Given his recent form, many are asking the same question: Has Nawaz really done enough to earn this comeback?
The Numbers Don’t Favour Him
Let’s take a closer look. Mohammad Nawaz hasn’t featured in a T20I for Pakistan since January 2024, when he played against New Zealand. Since then, things haven’t exactly gone uphill.
He was released by Karachi Kings ahead of the PSL 10 draft and eventually picked up by Islamabad United. But even there, opportunities were few and far between, just four matches in the tournament.
In those limited outings, he managed 88 runs at a strike rate of 127.53 and picked up only two wickets. Not exactly eye-catching numbers.
And before that, in the Champions T20 Cup, he returned seven wickets in ten games while scoring 91 runs.
So, Why Was He Picked?
Pakistan’s T20I skipper Salman Ali Agha was quick to address the raised eyebrows on Monday. Speaking to the media during the white-ball camp, Salman said the decision to include Nawaz came purely as a like-for-like replacement for Shadab Khan, who is recovering from shoulder surgery.
“Nawaz was selected because of Shadab’s injury. Performance goes up and down — that’s why it is important to analyse the ability of a player,” Salman explained.
Experience Does Count, But Is It Enough?
There’s no denying that Mohammad Nawaz brings experience. Since making his T20I debut in 2016, he has featured in 60 matches, scoring 477 runs at a strike rate of 134.36 and taking 50 wickets at an average of 27.22.
Those aren’t world-beating numbers, but they are solid. He’s also been part of high-pressure games and understands the dynamics of international cricket, something a youngster may still be learning.
But with so many exciting all-round options in Pakistan’s domestic setup, is it fair to give another run to a player whose recent form hasn’t inspired much confidence?
Nawaz’s inclusion sends out a clear message: experience still holds weight in Pakistan’s selection room. However, it also opens up a larger discussion about how performance should be balanced with experience.
Whether or not Nawaz makes the most of this opportunity remains to be seen. But one thing is for sure, he’s on thin ice. With Shadab expected to return in the near future, and young players waiting in the wings, this could be Nawaz’s last real shot at redemption.
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In a media landscape that thrives on speculation, Pakistan’s T20I skipper Salman Ali Agha has delivered a calm and candid response to recent reports suggesting he’s being lined up for the ODI captaincy.
While addressing reporters at the ongoing white-ball camp in Karachi, Salman made it clear that no formal discussions have taken place regarding him taking charge of Pakistan’s 50-over side. In fact, he playfully called out the media for fuelling the buzz.
“It was also being said about me that I’m becoming the captain of all three formats,” Salman remarked with a chuckle. “It was reported by you guys, I mean, you can say anything. But until now, I’ve had no discussions regarding the ODI captaincy.”
Rather than delve into the recent musical chairs of leadership, including brief stints by Mohammad Rizwan and Shaheen Shah Afridi, the 31-year-old stayed focused on his current role and his vision.
“I have to think about how I can bring the best out of my team. I only do things which are better for the Pakistan team, and that is my only goal,” he added.
Senior Trio Missing
One major talking point around Pakistan’s T20I squad for the upcoming Bangladesh series is the absence of senior players: Babar Azam, Mohammad Rizwan, and Shaheen Afridi. But according to Salman Ali Agha, fans have nothing to worry about.
“They’re all part of our core group of 25 players for the T20 World Cup,” he assured.
The trio is currently part of the training camp, sharpening their skills and staying ready, even though they won’t be boarding the flight to Dhaka for the three-match T20I series starting July 20.
Building the Bench for the World Cup
With Pakistan’s eyes firmly on the T20 World Cup 2026, the current phase is all about building a strong bench and identifying backups for every key position.
“We need to have players who can replace anyone at any given time,” said Salman. “That’s why we’ve shortlisted 25 players, and you’ll see them rotating in the national setup up to the World Cup.”
While leadership changes in Pakistan cricket have often been sudden and chaotic, Salman Ali Agha’s grounded, no-fuss approach is a breath of fresh air. He isn’t chasing power or positions, he’s focused on performance and unity.
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Iran said on Monday that it has “no specific date” for a meeting with the United States on its nuclear program. This comes after a war with Israel that disrupted ongoing negotiations.
“For now, no specific date, time or location has been determined regarding this matter,”said foreign ministry spokesman Esmaeil Baqaei. The statement referred to plans for a meeting between Iranian Foreign Minister Abbas Araghchi and US envoy Steve Witkoff.
Iran had been negotiating with the United States before Israel started strikes on its nuclear facilities last month. Washington later joined those strikes.
Araghchi and Witkoff held five meetings since April but did not reach a deal. Before the sixth round could happen, Israel launched surprise strikes on June 13, starting a 12-day war.
“We have been serious in diplomacy and the negotiation process. We entered with good faith, but as everyone witnessed, before the sixth round the Zionist regime, in coordination with the United States, committed military aggression against Iran,” Baqaei said.
The United States launched its own attacks on June 22, targeting Iran’s nuclear program. US strikes hit the uranium enrichment facility at Fordo in Qom province and also nuclear sites in Isfahan and Natanz.
The extent of damage from these strikes is still unknown.
Israel carried out hundreds of strikes and killed nuclear scientists and senior military officers. Israel also hit military, nuclear, and other key sites.
Iran answered with missile and drone attacks on Israel. It also attacked a US base in Qatar in response to Washington’s strikes.
Israel and Western nations accuse Iran of working on nuclear weapons. Iran denies this claim.
Iran is the only non-nuclear power that enriches uranium to 60 percent purity, close to weapons grade. The UN atomic energy agency says it has no evidence that Iran is trying to turn its stockpiles into weapons.
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Pakistan Railways will launch a state-of-the-art business train this week to offer passengers a modern and comfortable travel experience on the Lahore-Karachi route. Moreover, officials confirmed that this service marks a major step toward improving long-distance train travel in Pakistan.
The new business train includes 28 digitally equipped coaches. In addition, passengers will enjoy complimentary Wi-Fi throughout the journey. Furthermore, the train also offers an international-standard dining car to provide better meal options.
Pakistan Railways stated that this train meets international comfort and service standards. As a result, passengers will see a major upgrade from traditional services.
The Lahore-Karachi route connects two of Pakistan’s largest cities and attracts heavy passenger demand every day. Therefore, the new business train aims to serve this busy corridor with advanced features and a better travel experience.
Earlier, Pakistan Railways started outsourcing 11 more trains under the Public-Private Partnership (PPP) model. According to officials, they want to improve services by involving private companies. Hence, they expect more efficiency and improved operations.
Authorities believe outsourcing will raise service quality for passengers. Additionally, they expect private firms to introduce modern amenities and improve operational standards across the system.
However, critics expressed concerns about outsourcing’s impact on low-income travelers. In fact, they warned that the move could make train fares higher and reduce affordability for underprivileged communities.
Civil society groups also raised serious questions about fare hikes. They said millions of people rely on trains as their main source of affordable travel, and any increase will affect them directly.
Rail remains the most popular and economical way for poor and middle-class passengers in Pakistan to move between cities. For example, Pakistan Railways estimates that nearly 100,000 people use trains daily. Most of them travel on major routes connecting Karachi with other parts of Punjab.
Finally, with this launch, Pakistan Railways hopes to attract more passengers by offering comfort, digital features, and better services.
Ultimately, officials claim this move will modernise the image of Pakistan Railways and bring more convenience to travelers.
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