American breakfast house famously known for its delicious and syrupy pancakes – IHOP, is coming to Pakistan!
In a report by Bloomberg, it has been reported that the international chain is gearing up to open its first store in Pakistan, followed by at least 18 more.
The first branch is being said to be opening in Karachi and will expand throughout the country in the next 9 years.
Out of the 19 branches, 9 will be operated by Gerry’s Group, a Pakistan based company and the rest will be sub-franchised.
CEO of Dine Brands Global Steve Joyce shared:
My commitment as CEO of Dine Brands Global was to return it to a growth company, and our international development is certainly a major component of that growth.
Key to our international strategy is identifying and entering new markets, such as Pakistan, that have a rapidly growing economy, are contiguous to existing markets to offer an economy of scale, and above all, have an appetite for IHOP’s unique guest experience of warm hospitality with world famous pancakes, breakfast and other menu items.
The opportunity to partner with principals from Gerry’s Group as franchisees was also a major factor in our decision. Under their ownership, Gerry’s Group is an experienced, established company based in Pakistan with multinational experience across a broad number of industries as well as Food and Beverage, including operating and owning 40 Costa Coffee locations in the United Kingdom.
During the occasion, Managing Director Gerry’s Group Akram Wali also shared:
We are delighted to be bringing the world famous American IHOP experience to our country and to our portfolio of successful companies.
While IHOP will be a new brand in Pakistan, there is already significant awareness of and excitement about IHOP and we look forward to the opening of our first location later this year.
IHOP was founded in 1958, and since then has emerged as an international brand with branches all across the world including India, Thailand, Puerto Rico, and more.
We cannot wait to get munching!
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