Femvertising: A Herding Behavior Or A Creative Approach
Herding behavior in designing commercials refers to businesses' tendency to imitate their competitors' advertising strategies and techniques. This can include using similar themes, slogans,...
Here’s Why Luxury Brands Don’t Sell To The Rich
You might think that luxury brands are designed for and marketed to the wealthy. But that's not always the case. There are a lot...
Samsung Drops Its Latest Impressive Galaxy S23 Ad
During its Unpacked event in February, Samsung unveiled the new Galaxy S23 series. Along with a redesigned Galaxy Book, the series—which comes in regular,...
Scientists Have A Solution For People Who Are Sick Of Soggy Paper Straws
Sure, paper straws are better for the environment than their plastic counterparts. But they also have a big problem: they get soggy fast. This...
Nike & Tiffany’s Recent Collaboration Has Jaws Dropped
Nike and Tiffany have rolled out new products as part of their recent collaboration and the designs have our jaws dropped. Rumors started going...
A Fully ‘Automated’ McDonald’s? People Are Impressed With The Service
McDonald's has opened its first fully automated McDonald’s outlet in Texas, USA. The one-of-a-kind experience primarily runs on robotic technology where there is no...
‘Too Cool For McDonald’s’ Targets All The Hard-Nosed People Out There
McDonald's latest campaign for Eastern Europe is working on catching the eyes of its audiences who think they are 'Too Cool for McDonald’s."
The campaign...
Durex Pakistan’s Latest Ad Has Left Everyone In Fits
Durex Pakistan’s ads are always hilarious, to say the least. The brand always manages to bring out the best possible ones in the market...
realme C35 Launched A 50MP Triple AI Camera That Gets You The Crispiest Photos
In addition to its design, the 50MP AI Triple Camera on the rear of the realme C35, which continues to dominate the charts in...
SAPPHIRE’s Rebranding: A Forever Evolving Story
Since its inception in 2014, SAPPHIRE has established a name for itself for offering affordable trend-inspired collections. Over the years SAPPHIRE has expanded its...
It’s Time To Change Gender Perceptions In Pakistani Ads
Marketers are constantly trying to find ways to tend to a certain audience. This may cause companies to intentionally or unintentionally use stereotypes. Gender...
#easyBro-Did Our Lives Finally Just Get Easier Because Of easypaisa?
Opening a bank account is a daunting task; from papers to verification, the process can take several hours, if not days. This is a...
Arches Now Mean Mcdonald’s – This Campaign Is Definitely A Game Changer
McDonald’s is ticking off with another advertising campaign which seems to be one of a kind. McDonald’s has always been a pioneer in coming...
First Alibaba.com Multan Seller Summit Focusing On Boosting E-commerce Exports
This year on 12th January in Multan, Alibaba.com, successfully hosted its first seller summit. Alibaba.com is a leading platform for global business-to-business (B2B) trade...
Fly Jinnah Has An Amazing Discount For Newly Weds & Their Families
Fly Jinnah was recently launched as a low-cost carrier and is best known for its extremely affordable travel opportunities. Fly Jinnah started domestic flight...
Beyond The Checkout Lane: Here’s Why Brands Charge For Shopping Bags
Many brands have now introduced shopping bags as part of their products. Offering shopping bags may be a new marketing strategy or simply may...
K&N’s Recent ‘Spelling Error’ Debate Comes To An End
K&N's featured its new product on billboards across the country and netizens managed to find a major typographical error. K&N's introduced tender chicken fillets...
What’s happening with Influencers in Pakistan? Walee’s Influencer Industry Insights Report breaks it down
2022 was the year in which influencer marketing transformed from a nascent industry to a booming one. The rise of the influencers and the...
Shan’s First TVC Of 2023 Is Winning Hearts & Yours Is Next
When it comes to TVC and digital advertising, Shan Foods has always been a pioneer in making a mark. While Shan has managed to...
Sarsabz Pakistan celebrates Kissan Day
Pakistan is home to over 8.2 million farmers, who account for more than 20% of the country's total GDP (World Bank statistics). Along with...