Velveeta is getting in on the merchandise game but in the weirdest way possible. The brand decided to go down the beauty route and created a very unique nail polish.

Velveeta, a Kraft Heinz Company brand, unveils new Pinkies Out Polish to encourage fans to live “La Dolce Velveeta,” and a life of bold, unrestrained pleasure.

Velveeta x Nails INC Collab For New Cheese-Scented Nail Polish

Today, Velveeta announced the launch of its first-ever nail polish collection in partnership with Nails.INC, the Velveeta Pinkies Out Polish, which includes a nail polish duo and nail stickers. The collab furthers the brand’s latest creative platform, “La Dolce Velveeta,” which is all about stepping out in a confident, unapologetic way to show the world that you’re living a life filled with outrageous pleasure. Created for pleasure seekers who love to flaunt and live their best lives. The new limited-edition, cheese-scented nail polish will make you live your life with pinkies out, wherever you are and whenever you want.

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“Velveeta is known for its rich, creamy texture and cheesy, melty goodness, so what better way to bring this to life for our fans than with something equally as rich and creamy — nail polish,” said Kelsey Rice, Senior Brand Communications Manager at The Kraft Heinz Company.

“Our Pinkies Out Polish gives pleasure seekers everywhere. As well as an irresistible new way to show the world that they are living “La Dolce Velveeta” by living pinkies out.”

Price And Availability 

The launch features a red and yellow nail polish in “Finger Food” and “La Dolce Velveeta” colors for $15, while you can also pick up “That’s La Dolce Velveeta” nail stickers for $4.99. The stickers include phrases like ‘creamy’ and ‘drip’ as well as different drip shapes and pasta shell shapes.

The company reports that the Pinkies Out Polish was created with Nails, INC.’s long-wear formula. Which includes a patented wide hugging brush. The application is described as flawless for both the cheese-scented red shade and yellow polish. Both colors can be purchased on Amazon and while supplies last.

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