We were still reeling from the news that Coca-Cola was about to launch a pixel-flavoured drink. How does one taste pixels steel? In all of this, there’s another news bomb which is that this global super brand Coca Cola has now officially launched a clothing store. Here’s everything you need to know about it:
What Is The Latest?
The latest news is that this store is located on Long Acre in Covent Garden. It is the first of its kind of a launch for the brand. However, as all of us are wondering, what does coca-cola sell at its clothing shop….?
The Shop In Convent
The idea of the shop in London is mainly conceptual. The shop is said to be a physical manifestation of the brand’s versions over the years. It brings to life the idea of ‘experiencing the Real Magic of Coca-Cola’.
The Convent Garden shop has been made to sell limited-edition clothing collabs with many Coca-Cola drops. Maybe it’ll start selling t-shirts that look like pixels if that’s not out of Coca-Cola’s reach! This conceptual shop will definitely flesh out Coca-Cola’s brand identity more, something we did not think could be possible. However, it is the first beverage brand to open a clothing store. Mayhaps some support could do it well?
Has This Been Done Before?
Coca-Cola has actually done something similar before in the US. However, this time around, some of its featured brands will include some UK-based faves and global names. Names like Soho Grit, Alma de Ace, BAPE, Herschel, Staple, BE@RBRICK, and more will be amongst the stocked. Moreover, reports suggest that there will be a C-C Beverage Bar and shoppers can also add a personalized touch to cans at the customization center.
But if you’re that big of a coke junkie you might need more. If you’re into the full head-to-toe look, the shop will offer you hats, bags, tech, and reusable drinkware plus topical collections for Pride. The shop also intends to show the brand’s sustainability credentials. Then go ahead, get a new trackie top and a refreshing Coke but they’ll make you put the waste in the recycling bins for sure.
Stay tuned to Brandsynario for the latest news and updates.