Pakistan’s largest selling smartphone brand QMobile is rebranding itself and has recently come up with a new logo and brand identity. QMobile which has captured the local market for last few years, is anticipating that the new logo will be appreciated by Pakistanis just like they loved the old one.
With this slightly revamped logo, the company has started a new campaign while its new TVC has gone viral on social and mainstream media.
Featuring the new logo, the campaign is more focused towards content and theme rather than jingle and noise as shown in the latest #qmobileTVC.
Watch the QMobile Ramadan Coroporate Campaign TVC below:
Mr. Zeeshan Akhtar, Chairman and CEO QMobile, stated on unveiling the company’s new logo and re-branding:
“We are extremely excited to announce a completely new look for our brand & feel that it’s a symbol of our commitment towards innovation & above all a Connected Pakistan.
Coupled with this refreshed look, we have an excellent range of devices launching in the coming weeks, which we believe will take the market by storm due to their beautiful looks, affordable prices and innovative features.”
QMobile has released both smartphones and feature phones of all possible price ranges in the past five years and emerged as a leading brand.
The marketing strategy of the company especially the frequency of ads for featuring almost every smartphone and feature phone has helped it in conquering the market. Now the company has gone an extra mile with this major strategy shift hoping to have a greater impact.
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