As the PSL T20 kicks off at Dubai today, each team has been sponsored and associated with different teams and brand endorsements are on the rise. Mobilink too had recently partnered with the Lahore franchise team Lahore Qalandars. Just in is the Mobilink Kay Sikandar, Lahore Qalandars TV Commercial 2016 unveiled yesterday.
Agency: IAL Saatchi & Saatchi, Isb
Production House: Big Guns Production
Director: Aniq Ernest
AD: Waqi Khan
CD: Hamza Lari
Art: Fawad Awan
DOP: Kaka Tong
Sound: Farhad Hamayun
Creative Director: Faiza Khan
Account Director: Waqas Khawaja
Account Managers: Waleed Shah & Suliman Kayani
Art Director: Hasan Zulnoon
Director Marketing: Shahbaz Maqsood Khan
Brand Manager: Saif Uddin Khan
Associate Brand Manager: Muhammad Alam Khan
The TVC starts off with a catchy Punjabi ‘dhol’ beat representing Lahore’s culture, the beat gains a strong rhythm by the end of the ad. Young boys, girls in ‘parandas’, and older men are all seen on the crowded, narrow streets enjoying themselves and playing cricket. The ad ends showcasing the Lahore Qalandar squad, donning the signature LQ t-shirts.
Mobilink has been associated with cricket for a long time and has recently partnered with LQ to foster cricket in the country. A grand event took place in order to celebrate the collaboration, attended by PCB officials, Lahore Qalandars managing team, renowned media personalities and several Lahore Qalandar fans.
The squad of LQ comprises of Azhar Ali, Chris Gayle, Dwayne Bravo, Umar Akmal, Sohaib Maqsood, Yasir Shah, Mohammad Rizwan, Kevon Cooper, Hammad Azam, Zafar Gohar, Mustafizur Rahman, Zia Ul Haq, Cameron Delport, Zohaib Khan, Naveed Yasin, Adnan Rasool, Abdul Razzaq, Mukhtar Ahmed, Ehsan Adil and Imran Butt.
The inauguration ceremony of PSL T20 Tournament will be taking place in Dubai and Sharjah today. LQ will contest in the field against Karachi Kings, Islamabad United, Peshawar Zalmi and Quetta Gladiators; the first match of Lahore Qalandars will be against Karachi Kings on February 5th, 2016.
Stay tuned to Brandsynario for more updates!