Pepsi is teaming up with Pizza Hut and KFC to bring even more fun to the final days of the UEFA championship. With the release of “Score with Pogba,” an augmented reality game created with Pizza Hut and starring professional superstar footballer Paul Pogba.
Score with Pogba
The players control the Pogba 3D Avatar dribbling the ball, weaving left and right. While sliding under obstacles with the goal of going the distance. The AR game – an updated take on a classic runner game – is the latest example of PepsiCo’s success. In an attempt to bring global brands together with its roster of pro athletes and stars to create unparalleled experiences for fans.
“At every turn, we try to make the Pizza Hut experience as customer-centric as possible and our AR game with Pepsi, which puts fans in the player’s shoes, is an extension of that commitment,” said Courtney Vogel, Chief Transformation Officer, Pizza Hut International.
“Through our beverage partnership with PepsiCo, we’re able to access the incredible talents of Paul Pogba to deliver fun content for fans of the most popular sport in the world.”
“Wherever sports, gaming and entertainment intersect, you will find Pepsi,” said PepsiCo’s Alexandre Chiavegatti in a press release.
“PepsiCo developed ideas for KFC and Pizza Hut based on territories that both Yum! brands have tapped into in the past. We highlight the incredible combination of KFC and Pepsi coming together in a playful environment, and for Pizza Hut, PepsiCo tapped into the fun of AR gaming that keeps fans engaged during the perfect pizza night with family.”
How To Access The Game?
Using their mobile devices, consumers in more than 20 countries can scan product-placed QR codes on social media platforms, branded products, and points of sales. They can also go to scorewithpogba.com to play the game. The farther your Pogba 3D Avatar runs, the more pizzas and Pepsi you collect, the higher your score. Each score lands the player a place on the leaderboard with potential bragging rights. As well as the option to create and share a custom player card of game stats on social.
PepsiCo And KFC
Pepsi and its creative collaborators are serving up a deliciously cinematic and high-tech experience with the unveiling of a Rube Goldberg-inspired machine that serves up KFC’s famous fried chicken with ice-cold Pepsi.
The first-of-its-kind machine was fabricated and filmed in New York City, with Paul Pogba’s soccer ball setting things in motion. This exclusive machine can only be seen via fast-action video on digital and social while echoing the ways micro-moments throughout the UEFA championships ladder up to a grand moment.
While Pepsi has a longstanding relationship with Pogba, this is the first effort that puts him in a standalone video game where he is the star.
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