Home Blog Page 6

Crumble Founder is Baking a New Brand, and it’s Not Cookies!

crumble-founder-is-baking-a-new-brand-and-its-not-cookies

Crumble, our favourite cookie franchise, is not just a cookie brand anymore; things are escalating and now the company is expanding into the industry of casualwear and activewear.

And this claim is not baseless. The Crumble founder, Agha Usman, recently posted on his LinkedIn that they are building a new sub-brand and are hiring a team as we speak.

YES!!! Crumble is hiring for streetwear.

Crumble-founder-linkedin
Crumble founder in LinkedIn

From Dorm-Room Cookies to Digital Chaos

Launched at GIKI Islamabad, Crumble’s cookie operation sprouted from dorm tables to commercial kitchens in Rawalpindi, later expanding across Islamabad. It rapidly gained a cult following. Their Instagram marketing is genius. From mindless reels, absurd humour, and MeowBaksh antics, the franchise has catapulted them into meme-legend status.

The sheer rawness and absurdity of the humour somewhat strike a chord with younger audiences, speaking their language and producing content that doesn’t seem forced.

 

View this post on Instagram

 

A post shared by Crumble (@crumblepakistan)

It is safe to say that crumble redefined dessert marketing in Pakistan. Its signature absurdity (planned spontaneity) hijacked Gen Z feeds, with videos regularly clocking into the hundreds of thousands in views.

Their tongue-in-cheek “cookie photobombs,” MeowBaksh’s deadpan one-liners and witty cross-border banter (like the Blinkit roast) have turned cookies into social currency of the company.

Now: What’s Next? A New Brand in the Works

This week, Agha Usman (often credited as “Agha Abdullah”) surprised LinkedIn followers by revealing he’s launching a completely new brand.

Though details are under wraps, the announcement already drew over 14,000 internship applicants in under 72 hours—a testament to the influence the Crumble founders command. Clearly, their next venture promises the same virality and buzz.

Leave it to the masterminds behind MeowBaksh and viral cookie chaos to make something unexpected go viral all over again. What delicious disruption might they bake up next? Only time (and a few thousand interns) will tell.

Stay tuned to Brandsynario for latest news and updates.

How to Check NTN Number – Online Easily

how-to-check-ntn-number-online-easily

Most people often think that they have paid their taxes and their job is done. Well, they couldn’t be more wrong. Paying taxes is the bare minimum anyone can do. After filing your taxes, always verify your name on the Active Taxpayer’s List (ATL) from the Federal Board of Revenue (FBR) website.

For that, you need to have an NTN number. But what is an NTN, and more importantly, how to check your NTN number online without going through a confusing maze?

The complete form of NTN is the National Tax Number. In Pakistan, it is also commonly referred to as the Tax Registration Number. The FBR issues the NTN to taxpayers, and it is linked to their CNIC number, passport number, or business registration number.

Whether you’re a freelancer, business owner, or just a curious individual, you need to stay afloat for this one.

Check Your NTN Number – Easy Steps

Checking NTN number online might sound like something you’d need an accountant for, but the process is surprisingly simple if you know where to look.

1) Online NTN Verification by CNIC

The most common and hassle-free way to check your NTN number is by using your CNIC. This method is especially useful for salaried individuals or freelancers who may not have a registered business but still need a tax profile.

Here’s how you can do it in a few quick steps:

  1. Visit the FBR Online Verification page or IRIS 2.0.
  2. Scroll down the page until you see the Online Verification section.
  3. Click on the Taxpayer Profile Inquiry option in the left sidebar.
  4. From the Parameter Type drop-down menu, select CNIC.
  5. Enter your CNIC number in the designated field (without dashes).
  6. Complete the captcha to verify you are not a robot.
  7. After filling in all the required information and double-checking, click the Submit button.

Once the verification process is complete, the Taxpayer Profile Inquiry page will display your details, including your NTN listed as the Reference Number.

iris-website
IRIS Website

2) Taxpayer Profile Inquiry

Apart from just verifying your NTN, FBR’s portal also lets you check your Taxpayer Profile Inquiry. This gives you a broader picture of your tax status.

Here’s what you can typically find in your taxpayer profile:

  • Registration Number
  • Reference Number (this is your NTN)
  • Email Address (will be displayed partially)
  • Cell Number (will be displayed partially)
  • Address Date of Registration Tax Office (Regional Tax Office or RTO)
  • Any Business Registered on the Taxpayer CNIC

This is particularly useful if you’re applying for loans, tenders, or need to show proof of tax compliance.

3) More Methods to Find NTN Online

While the FBR IRIS portal is the primary method, there are a few other ways to find or confirm your NTN:

  • Via Email Confirmation: When you register on IRIS, you receive a confirmation email with your NTN.
  • Call FBR Helpline: Dial 051-111-772-772 for help if you’re unable to verify online.
  • Using Your Income Tax Return Form: Your NTN is usually mentioned on the top right corner of your filed return.
  • Through Different Parameter Type: You can also use your passport or registration/inc number as a parameter type in the same tax profile inquiry section to verify NTN.

If the FBR verification result shows ‘No Record Found,’ it means you are not yet registered with FBR or you are not an active tax filer. You will need to become a filer and apply for a free NTN (National Tax Number) online.

Obtaining an NTN Number

  • Log onto the FBR Website: Open your browser and go to the Federal Board of Revenue’s official website.
  • Sign Up or Create your Account: Create an account using your CNIC (Computerised National Identity Card) number.
  • Apply for NTN: Fill out the online form and receive your NTN online, right away.

What is an NTN, and why is it Important?

NTN is a unique identification number that is allotted by the FBR. Without an NTN, you cannot file taxes, operate a registered business, or engage in certain financial operations. Think of it like your identity number in the tax world.

Having an NTN indicates that you are recognised by the government and compliant with tax regulations. This means you can rest easy without worrying about fines, penalties, or audits from tax authorities.

Additionally, possessing an NTN enhances your business credibility and provides you access to financial services such as bank loans and credit.

Importance of NTN Summarised

  • Legitimacy: It makes your income tax compliant.
  • Government Tenders: Many contracts require an active NTN.
  • Loan Applications: Banks often request your NTN for creditworthiness.
  • Import/Export: Required for customs and trade registrations.
  • Filer Benefits: Active NTN holders get reduced tax rates on various transactions.

Issues During NTN Verification and How to Solve Them

While the process is mostly smooth, sometimes users run into problems when trying to check their NTN.

“No Record Found”

As mentioned above, too, “no record found” indicates that your CNIC is not registered with FBR.

Fix: Register on the IRIS Portal using your CNIC and mobile number as mentioned above.

“Inactive Taxpayer Status”

This means you haven’t filed your returns for the last tax year or your whole life (which is quite alarming)

Fix: Log into IRIS and become a filer to reactivate your status. You can also confirm your filer status to be sure.

Incorrect CNIC Format

Incorrect CNIC, NTN, or registration number entry is one of the most prevalent problems. Maybe you missed a number or used dashes.

Fix: Always type your CNIC as a 13-digit number without any formatting or dashes. Also, always recheck your information before checking.

System Down or Unresponsive

The FBR website occasionally goes down. Sometimes, hefty demand can cause the server to lag, particularly during tax filing season.

Fix: Try again after some time or contact the FBR helpline for immediate assistance. Also, clear your browser cache or try another browser like Google Chrome, Firefox, or Edge to see if it works.

Benefits of Having NTN in Pakistan

Still wondering if it’s worth the effort? Here are some real advantages of having an NTN in Pakistan:

  • Lower Withholding Taxes: Filers pay less tax on banking transactions, vehicle registration, etc.
  • Proof of Income: Useful for visa applications and financial audits.
  • Business Growth: An NTN can improve your credibility and allow business expansion, particularly in business-to-business (B2B) and government tender situations.
  • Access to Government Services: Many services now require tax compliance proof.
  • Digital Economy Participation: Many freelance platforms require NTN registration.

Basically, it’s your gateway to being a financially empowered citizen.

Types of NTN in Pakistan

In Pakistan, there are three types of National Tax Numbers (NTN):

  1. Personal NTN: The FBR issues NTN based on the CNIC of an individual. It is available for both salaried individuals and self-employed persons. After registering for an NTN, taxpayers can also separately add a sole proprietorship to their FBR profile.
  2. Association of Persons (AOP) / Partnership NTN: This NTN is provided to groups of individuals engaged in a partnership. An AOP requires at least two partners. You can check the NTN for an AOP or partnership through the online NTN inquiry system.
  3. Company NTN: This NTN is issued specifically to registered companies. To verify a company’s NTN, you can use the FBR portal, entering the Incorporation/Company Registration Number provided by the Securities and Exchange Commission of Pakistan (SECP) at the time of the company’s registration.

Final Verdict

So, there you have it, a complete and easy-to-follow guide on how to check NTN number in Pakistan. It is a simple and easy process that requires some time on your behalf. Just keep your NTN number and CNIC number safe to avoid any inconvenience in the future.

And don’t wait until tax season panic kicks in. Take a few minutes today and check your NTN. Trust us and your future self will thank you.

Frequently Asked Questions (FAQs)

Here are some questions that many people often face regarding checking the NTN number online.

Q- What to Do if Your NTN is Not Found in the System?

Ans: If you are registered and also an active filer and still can’t find your NTN in the system then you need to reach out to FBR’s helpline at 051-111-772-772 for national and 0092 51 111 772 772 for international assistance. You can also email them at helpline@fbr.gov.pk.

You can also visit any Regional Tax Office (RTO) or Taxpayer Facilitation Centre (TFC) to inquire about your NTN status. But remember to take your CNIC, NTN registration receipt, and other relevant documents with you.

Q- Is the Reference Number the NTN Number?

Ans: Yes, the reference number is the NTN number (as we have also cleared above). Every Pakistani Tax payer has it as an identity.

Q- Where is the NTN Number Written?

Ans: NTN is written on the signboard. It is also written on all tax returns, payment challans, invoices and letter heads etc.

Stay tuned to Brandsynario for the latest news and updates.

Pakistan Ranks Lowest in WEF Global Gender Gap Report 2025

pakistan-ranks-lowest-in-the-world-in-wef-global-gender-gap-report-2025

Pakistan has been ranked at the bottom of the WEF Global Gender Gap Report 2025. It placed 148th out of 148 countries.

The report gave Pakistan a gender parity score of 56.7%, showing a 0.3 percentage point drop from last year’s 57.0%.

This is the second year in a row Pakistan’s score has declined. The score had peaked at 57.7% in 2023. Despite the drop in score, Pakistan’s position has only fallen three spots from last year’s 145th place.

The index assesses gender equality across four areas: Economic Participation, Educational Attainment, Health and Survival and Political Empowerment. Iceland remained at the top of the list, while in South Asia, Bangladesh ranked 24th and India 131st.

Educational Gains Amid Overall Decline

Since the launch of the index in 2006, Pakistan has improved its gender gap by 2.3 percentage points. The only area of progress in the 2025 edition is Educational Attainment. Here, parity increased by 1.5 percentage points, reaching 85.1%.

This improvement is partly due to a rise in female literacy, from 46.5% to 48.5%. However, male enrolment in higher education has declined, raising parity but reducing overall access.

Pakistan now ranks 137th in Educational Attainment. Its best performance is in Political Empowerment, where it ranks 118th.

But even in that area, the score dropped from 12.2% to 11%. The country was listed among those with all-male ministerial cabinets, despite some improvement in parliamentary gender parity.

In Economic Participation and Opportunity, Pakistan scored 34.7%. The report noted a slight increase in income disparity (+0.02) and wage inequality (+4 percentage points). On the Health and Survival sub-index, Pakistan scored its highest, 95.9%.

Stay tuned to Brandsynario for the latest news and updates.

The Madleen Effect: From 12 to a Movement

the-madleen-effect-from-12-to-a-movement

In early June 2025, the Madleen, a UK‑flagged yacht carrying just 12 activists and symbolic aid, sailed from Catania towards Gaza. This marked a pivotal moment in the decades‑long Freedom Flotilla initiative.

Named in honour of Gaza’s first fisherwoman, whose boat was seized in 2014, the voyage has sparked what is now being called the Madleen Effect; an international surge in solidarity, awareness and moral resolve.

They weren’t carrying weapons (just baby formula and aid). They knew Israel would intercept them in international waters, as it always has. And yet, they sailed.

Breaking the Spell of Isolation

Since 2007, Gaza has endured a strict naval blockade, isolating its people and restricting life to that of an “open-air prison.”

Prior flotillas, such as the Free Gaza Movement and the 2010s Mavi Marmara, highlighted both the desperation and hope of a people cut off from the world.

Madleen’s crew, including high-profile figures like Greta Thunberg and MEP Rima Hassan, understood the risks; they even recorded messages to be aired in case they were intercepted.

At around 3 a.m. on June 9, Israeli commandos seized the Madleen approximately 185 km from Gaza. Phones were confiscated; the ship was towed to Ashdod; all 12 crew members were detained and then deported.

The Madleen Effect: Rise of a Movement

What began with 12 souls on a yacht has morphed into a broader wave:

  • Global outrage & solidarity: The operation prompted condemnation worldwide—from NGOs, governments, and UN experts .
  • Organisers vow more flotillas: The Freedom Flotilla Coalition announced plans for not just more ships, but fleets—calling for “hundreds or thousands of boats” to pierce the blockade.
  • Palestinian affirmation: In Gaza, crowds gathered to greet the Madleen’s approach. A gesture that gave them hope and courage to resist.
  • Shifting narrative: The mission exposed “Instagram activism” as potent resistance. Supporters called it a moral beacon that refused to normalise Gaza’s isolation.

Why Madleen Matters

Humanitarian spotlight: While unable to deliver aid at scale (UN estimates need around 500 trucks daily), the flotilla drew international focus to Gaza’s dire situation.

madleen-crew

The Madleen may have never reached its destination, but its impact endures. The Freedom Flotilla Coalition is already planning its next mission. The movement that started with one boat has captured global attention and has transformed the blockade from a physical barrier into a political battleground.

As one Palestinian in Gaza echoed: “What Madleen carried most was not aid. It was a refusal to normalise genocide and Gaza’s forced isolation.”

Stay tuned to Brandsynario for the latest news and updates.

“Slaughter will Continue if Iran Doesn’t Make a Deal,” Warns Donald Trump

donald-trump-threatens-iran-with-worse-consequences

US President Donald Trump issued a strong warning to Iran on Friday, urging Tehran to agree to a deal with the United States and Israel or face harsher consequences.

In a post on his platform Truth Social, Trump said, “I gave them chance after chance, but they just couldn’t get it done,” referring to Iran’s failure to engage in negotiations.

He added that not acting would lead to results “worse than anything they expected.”

Trump highlighted America’s military power, stating, “The United States makes the best and most lethal military equipment anywhere in the world—BY FAR—and Israel has a lot of it, with much more to come.”

Referring to Iranian leaders, he said, “Certain Iranian hardliners talked tough, but they’re all DEAD now. It will only get worse.”

trump-on-truth-social
Trump on Truth Social

This statement came just hours after Israeli forces launched major airstrikes across Iran, hitting cities like Tehran, Shiraz, and Tabriz.

These attacks reportedly killed several top Iranian military officials and six nuclear scientists. In response, Iran fired over 100 drones at Israel, further raising tensions.

Trump appeared to support Israel’s actions, describing the situation as part of a broader deterrence effort. “The next planned attacks could be even more devastating,” he warned, calling the current violence a “slaughter.”

He continued, “There is still time to make this slaughter… come to an end. Iran must make a deal before there is nothing left, and save what was once known as the Iranian Empire. No more death, no more destruction. JUST DO IT, BEFORE IT IS TOO LATE.”

Trump, who is campaigning for a 2024 return to the presidency, has maintained a tough approach toward Iran. He withdrew the US from the 2015 nuclear agreement and imposed harsh sanctions.

Iran’s Supreme Leader Ayatollah Ali Khamenei has called Israel’s actions a “Zionist crime” and promised “severe punishment.” Meanwhile, the UN, Saudi Arabia and Pakistan have called for restraint to avoid further escalation.

Stay tuned to Brandsynario for the latest news and updates.

Donald Trump Denies US role in Iran Attack, Warns Against Strike on Israel

trump-says-the-next-attacks-against-iran-are-set-to-be-more-intense
Donald Trump denies US role in Iran attack and warned Iran that ignoring the situation would lead to deadlier attacks. He emphasised the need to end the violence without delay.

Israeli officials said they targeted key military locations. These included nuclear facilities, missile factories and top-ranking military officers.

They mentioned that the strikes were part of a larger effort to block Iran from developing a nuclear weapon. Israeli leaders have long suspected Iran of trying to build one but Iran has continued to deny any nuclear weapon ambitions.

The Israeli government hasn’t provided full details about the attack. Officials only said the strikes aimed to stop growing military threats. These attacks came amid rising tensions across the Middle East in recent weeks.

He made it clear that he wants Iran to change its course. However, He warned that inaction could lead to even more bloodshed.

His message served both as a warning and an offer. Trump said a nuclear deal with Iran could stop further violence. But he also mentioned that more attacks were already planned.

 The actual damage caused by the Israeli strikes remains uncertain. Independent sources haven’t confirmed how much destruction occurred.

This marks a sharp rise in conflict across the Middle East. Strikes targeting nuclear sites and military leaders raise fears of wider war. The global community is closely watching how Iran will respond.

If Iran chooses to retaliate, regional instability could grow quickly. Trump may hope his public statement will push Iran toward talks. But it’s still unclear if this approach will work.

Stay tuned to Brandsynario for the latest news and updates.

Oops, Forgot Father’s Day? We’ve Got You

oops-forgot-fathers-day-weve-got-you

If you’re the average Pakistani, the last two weeks must have been pretty eventful and exhausting. Most are still reeling from the meat overload following Eid al-Adha. On top of that, the federal government also announced the FY 2025/26 budget earlier this week. With so much on our plates, both literally and figuratively, it’s inevitable to forget Father’s Day.

Traditionally celebrated on the third Sunday of June, Father’s Day will be observed on June 15.

Two days doesn’t seem like enough time to honour our old men and the influence he has had on our lives. However, we do have a couple of suggestions that might make you the favourite child again, at least for a day.

A Simple Shalwar Kameez 

The traditional Shalwar Kameez, when properly cleaned, ironed, and fitted, looks good on every Pakistani male. It is a safe choice to make your dad happy on the special occasion of Father’s Day.

If unsure about his size or preferences, take your mother along for a second opinion. In case everything fails, try keeping the sales receipt safe so that the shalwar kameez can be exchanged.

Chocolate Cake Can Also Do the Trick

Your father would also appreciate a break from all the meat he has devoured in recent days. A simple chocolate fudge cake from the store usually does the trick, but you could make it more special by writing a catchy commemorate on the cake.

What’s even better is if you try to bake it yourself.

Something funny like “Happy Father’s Day, Baba. Sorry for the ‘Paisay chahiye’ texts,” or something heartwarming like “Happy Father’s Day to My Favourite Superhero,” is bound to grab your father’s attention and love.

oops-forgot-fathers-day-weve-got-you
A Father’s Day Cake Can Give Your Old Man a Break From All the Meat

A Special Desi Breakfast

While creativity and uniqueness are always appreciated, simple measures can also light up your old man on Father’s Day.

 

Before your father wakes up, you make him a nice desi breakfast on Sunday. Garam chai and Anda Paratha would begin his day on a memorable note. Follow the breakfast with a table conversation that reignites old memories.

Handmade Collages Never Go Wrong

A hand-made collage of your father’s best pictures and accomplishments with colourful emotional captions is a simple yet effective way of celebrating your life with your father.

If it’s beautiful enough, he may decide to hang the collage up on the wall in his bedroom or brag about it to his friends on social media.

Fathers are guardian angels, providers, and protectors of their children. They are a beacon of light in a tumultuous and ruthless world. Every day, including Father’s day, should be celebrated in honour of fatherhood. Thus, try to make this Sunday extra special for your Baba.

Stay tuned to Brandsynario for the latest news and updates.

Sajal Aly’s Daring Role With Danish Taimoor Breaks the Internet

Danish Taimoor has rapidly become a familiar face in the Pakistani entertainment scene. After delivering standout performances in Mann Mast Malang and Sher, he’s now stepping into a new role that strays from his typical intense and brooding characters. That too with Sajal Aly.

It’s truly exciting to witness a versatile actor like Danish break new ground and keep audiences on their toes.

At this stage in his career, every role he takes on feels more calculated and intentional. “Tan Man Aur Tum” is no different; it promises to reveal a softer, possibly more romantic side of him.

The Exceptional Journey of Sajal Aly 

Sajal Aly isn’t just a name; she’s a true sensation. From her early days in Mehmoodabad Ki Malkain to making waves internationally and now returning with shows like Zard Patton Ka Bunn and the highly anticipated Main Manto Nahin Hoon, Sajal has consistently showcased her depth and versatility as an actress.

Her knack for bringing even the most straightforward characters to life has won her a dedicated fan base. With Tan Man Aur Tum on the horizon, fans can’t wait to see what fresh magic she’ll conjure up on screen.

The Fusion That’s Getting Fans Talking

The buzz around pairing Danish and Sajal for the first time is off the charts! It’s like combining two explosive ingredients. On paper, it sounds super exciting, but everyone’s really eager to see how it plays out on-screen.

Social media is buzzing with all kinds of opinions. Some folks are calling it a dream team, while others are a bit skeptical, pointing out the noticeable age gap or worrying about the same old storylines. But honestly, isn’t that part of the fun? The drama before the drama!

Sameera Fazal’s Pen at Work

When it comes to powerful storytelling, like that seen in recent work like Deemak, Sameera Fazal is a name that simply can’t be overlooked. Just saying her name adds a certain weight to any script. With acclaimed works like Dastaan and Mera Saaein, Sameera has a knack for crafting stories that truly resonate with audiences.

Her unique narrative style seamlessly blends romance, conflict, and deep emotion, drawing viewers in irresistibly. “Tan Man Aur Tum” is shaping up to be yet another thrilling ride.

Direction by the Legendary Marina Khan

Marina Khan, who once captivated audiences as a beloved actress, has now taken the reins as a director and she’s doing it with style. Her years in front of the camera give her a special insight into what happens behind it.

She gets actors, scenes, and the psychology of the audience like few others can. This project is yet another daring step in her directorial journey, and collaborating with such a talented cast provides her with all the right ingredients for success.

Farhat Ishtiaq’s Supervisory Role

Behind the scenes, we have the incredible Farhat Ishtiaq adding her star power to the mix. As a script supervisor, she plays a crucial role in maintaining the story’s tightness and coherence.

With a reputation for creating masterpieces like Humsafar and Bin Roye, Farhat’s keen oversight ensures that the narrative is not only layered but also emotionally rich.

Ahsan Khan’s Impressive Streak Continues

Ahsan Khan is a name that everyone recognises. Fresh off the success of Dayyan, he’s stepping into Tan Man Aur Tum with a lot of momentum and high expectations. His performances always bring a certain intensity and depth to the screen.

It’s anticipated that he’ll take on a crucial role that significantly impacts the storyline.

Veterans Who Bring Depth – Javed Sheikh, Saba Faisal

Having legends like Javed Sheikh and Saba Faisal in the cast is like adding precious gems to an already dazzling crown. These seasoned actors don’t just perform; they elevate every scene they grace.

Their wealth of experience not only supports the younger cast but also adds depth and richness to the story.

Others You’ll See- Naeema Butt, Nadia Khan

Naeema Butt and Nadia Khan bring the perfect mix of energy and freshness that this show truly needs. Their dynamic presence complements the seasoned actors, resulting in a rich tapestry of talent.

Stay tuned to Brandsynario for the latest news and updates

Israel Claims it Neutralised 100 Drones Launched by Iran

israel-claims-it-neutralised-100-drones-launched-by-iran

Iran launched around 100 drones targeting Israeli airspace in response to Israel’s major airstrikes across Tehran and other cities under Operation Rising Lion.

The Israeli military stated that all drones launched by Iran were intercepted before they could reach any targets.

On Friday morning, Israel confirmed its forces had launched extensive strikes on Iran’s “nuclear and military targets.”

The army claimed that the attacks were specifically aimed at the centre of Iran’s nuclear development program.

Iran acknowledged the loss of key figures in the attacks, including Mohammad Bagheri, head of Iran’s armed forces; Hossein Salami, commander-in-chief of the Revolutionary Guards; and six nuclear scientists.

Israeli Prime Minister Benjamin Netanyahu said the strikes were necessary to remove what he called the “survival threat to Israel” from Iran. He claimed, “Had Iran not been stopped, it would have rapidly acquired nuclear weapons.”

In response to the attacks, Iran’s Supreme Leader Ayatollah Ali Khamenei stated, “By carrying out these attacks, Israel chose a bitter fate for itself, which it will have to face.” He also said the incident showed the malicious nature of Israel.

Due to possible retaliation, Israel has declared a state of emergency.

An Iranian military spokesman warned that both Israel and the United States would face severe consequences. He said, “Israel and the US will pay a heavy price for the attacks.”

Stay tuned to Brandsynario for the latest news and updates.

Movie Mogul Harvey Weinstein Found Guilty, Again!

movie-mogul-harvey-weinstein-found-guilty-again

The downfall of film producer Harvey Weinstein after the revelations of the sex crimes he committed started a movement against predators, especially those who sit in elite positions and usually get away.

On Wednesday, the disgraced producer was found guilty of committing a criminal sexual act against Miriam Haley. A Manhattan jury delivered the verdict after nearly a week of tense deliberations.

Weinstein, once a Hollywood powerhouse, faced retrial on charges previously decided in 2020. That verdict was overturned on appeal. In this retrial, he was acquitted of a charge involving former Polish model Kaja Sokola.

Jurors, however, could not decide on a third charge concerning Jessica Mann, an aspiring actress, who Weinstein attacked in a Manhattan hotel room in 2013

movie-mogul-harvey-weinstein-found-guilty-again
Harvey Weinstein in the Manhattan Courtroom on Wednesday.

Jury Room Tensions Surface

Deliberations took a dramatic turn. One juror told the judge he felt unsafe after a heated exchange. “I can’t go back in there,” he reportedly said. Other jurors allegedly shouted and made veiled threats like, “I’ll meet you outside one day.”

Judge Curtis Farber acknowledged the conflict but did not declare a mistrial. Weinstein had requested one, arguing he wasn’t receiving a fair trial. “You are endangering me,” he told the judge.

Victims React with Relief

After the verdict, Miriam Haley, “Project Runway” production assistant and Weinstein’s victim, said it gave her hope. “The myth of the perfect victim is fading,” she said. “I hope this result empowers others to speak out.”

Sokola called it “a big win for everyone.” She stood by her testimony and encouraged others to come forward.

Jessica Mann, whose case remains undecided, released a statement. “Rape can happen in relationships. I would never lie about something so traumatic.” She also accused Weinstein’s team of trying to smear her reputation.

Weinstein Still Faces Years Behind Bars

This conviction adds to Weinstein’s legal troubles. He already serves a 16-year sentence in California and had previously been sentenced to 23 years in New York, though that was later vacated.

movie-mogul-harvey-weinstein-found-guilty-again
Source: AP News

Weinstein, now 73, appeared in court in a wheelchair. He has leukaemia and remains in custody at a Manhattan hospital.

Throughout the trial, Weinstein denied all allegations. He claimed all sexual encounters were consensual. His lawyers argued the accusers had ongoing relationships with him and benefited from career opportunities.

A Test for the #MeToo Era

This trial reignites the #MeToo movement spotlight. Though the cultural wave has slowed, the verdict shows that accountability can still follow powerful men. For many, it’s not just about Weinstein, it’s about changing the culture of silence around sexual abuse.

Stay tuned to Brandsynario for latest news and updates

Iran’s IRGC Chief Hossein Salami Killed in Israeli Strikes

irans-irgc-chief-hossein-salami-killed-in-israeli-strikes

Iran’s Islamic Revolutionary Guard Corps (IRGC) Chief Hossein Salami Killed was killed on Friday during Israeli airstrikes known as the Rising Lion operation.

He was considered one of the most powerful figures in Iran. He led the most influential military force and reporting directly to Supreme Leader Ayatollah Ali Khamenei.

According to Iranian state media, Salami died when Israeli missiles struck the IRGC headquarters in Tehran. Analysts suggest that his death, along with other top military leaders, might delay Iran’s ability to respond effectively.

The IRGC described him as “one of the most distinguished commanders of the Islamic Revolution.”

“In all arenas, he stood at the frontlines with a spirit of sincerity, wisdom, and devotion to the Supreme Leader,” he added.

CNN security analyst Beth Sanner compared his death to that of the US Chairman of the Joint Chiefs of Staff, saying, “You can imagine what Americans would do.”

Salami’s Role in Iran’s Military and Regional Strategy

Born in 1960, Salami led the IRGC since 2019, overseeing its broad military reach including intelligence, cyber units and ballistic missile programs.

In 2019, he described missiles as “a way to end the story of American aircraft carriers.”

The IRGC also funds and trains militias across the region and supports Yemen’s Houthis, who have launched attacks on international shipping and Israel.

Salami was involved when Iran directly struck Israel with drones and missiles in 2023. In January, he appeared in footage inspecting an underground missile facility and walked over US and Israeli flags.

In 2020, under his leadership, the IRGC shot down a Ukrainian passenger plane, killing 176 people. Salami publicly apologised and asked for forgiveness.

During protests over Mahsa Amini’s death in 2022, he warned protesters, saying, “Today is the last day of the riots. Do not come to the streets again.”

The IRGC said it remains “fully prepared to deliver a decisive and harsh response” after his death.

Stay tuned to Brandsynario for the latest news and updates.

A 30-Second Mystery: What Could Have Happened to the Air India Flight?

a-30-second-mystery-what-could-have-happened-to-the-air-india-flight

More than 260 people died on Thursday in a devastating Air India plane crash in Ahmedabad. The Boeing 787 Dreamliner plunged just seconds after takeoff, and only one passenger survived. Dozens on the ground also lost their lives as the plane crashed into a doctor’s hostel.

Footage of the crash shows the plane struggling to lift. Flames erupted quickly, and experts began speculating almost immediately about what had happened. One of them, Ahmed Busnaina, an aeroplane engineer and professor, believes engine failure may be the main reason.

a-30-second-mystery-what-could-have-happened-to-the-air-india-flight
Air India Plane Crashes in a Doctor’s Hostel

Flap Malfunction or Thrust Issue?

According to Busnaina, the video raises questions about the plane’s flaps. Flaps extend from the wing during takeoff to create more lift at lower speeds. If the crew forgot to deploy them or if a mechanical fault blocked them, the plane would have needed significantly more thrust to get airborne.

However, Busnaina said flap issues alone wouldn’t explain the full crash. He suspects a loss of thrust as the more critical issue. It could’ve been an engine stall, a compressor failure, or something mechanical like a broken turbine blade,” he explained. “Bird strikes, overheating, or an oil leak — all are possibilities.”

Mayday Signals a Serious Problem

The pilot did send out a Mayday call right before the crash. That’s a clear sign that something went wrong. “Most likely, the engine wasn’t giving enough thrust,” said Busnaina. “That’s when you need the engine most — at takeoff.”

He added that while a plane can keep flying at high altitude with one engine, it can’t take off unless both engines work properly. “There’s no room for error during takeoff,” he said.

Could it be Human Error?

It’s possible, Busnaina noted, that the flaps weren’t deployed due to pilot error. But there’s also a chance of a fly-by-wire malfunction. Modern planes use electric motors instead of hydraulic systems. A software glitch could have prevented flap deployment.

Still, he emphasised that the flight crew usually knows if something is wrong before takeoff. The fact that they proceeded means that something may have failed after they were already in motion.

mystery-what-could-have-happened-to-the-air-india-flight
What happened to the Air India flight that crashed?

Final Answers Await Investigation

Authorities will now turn to the black box to determine what truly happened. Until then, experts like Busnaina can only make educated guesses. But engine failure remains the top theory.

“This tragedy shows how thin the margin of safety can be,” he said. “Every part of that aircraft must work — or it won’t fly.”

Stay tuned to Brandsynario for latest news and updates

Iran Launches Drone Strike After Israeli Airstrikes

iran-launches-drone-strike-after-israeli-airstrikes

Friday rise in tensions as Iran launched over 100 drones toward Israel, retaliating against Israeli airstrikes that killed key Iranian military leaders and nuclear scientists. Israel confirmed the attack and said its defence systems intercepted most drones.

As a consequence, authorities shut down Ben Gurion Airport and activated underground hospital units.

Earlier, 200 Israeli jets carried out a large-scale air campaign across Iran as they confirmed that Israel would soon attack Iran. They targeted over 100 locations, including Tehran, Natanz, Isfahan, and Arak. Reports said the strikes hit nuclear research centres and various military and civilian sites.

The airstrikes killed top Iranian figures like the Military Chief Major General Mohammad Bagheri, IRGC Commander Hossein Salami, and Major General Gholamali Rashid. Supreme Leader Ayatollah Ali Khamenei quickly appointed General Ahmad Vahidi as the new IRGC chief. He also named Rear Admiral Habibollah Sayyari as the interim Chief of Staff of the Armed Forces.

The attack also killed nuclear scientists Dr. Mohammad Mahdi Tehranchi and Dr. Fereydoon Abbasi. Their deaths sparked fears of a regional nuclear crisis. Still, the IAEA confirmed radiation levels at Iranian nuclear sites remained normal.

Iranian Foreign Minister Abbas Araqchi called Israel’s attack a blatant violation of the UN Charter. “Iran’s armed forces will not hesitate to show full strength,” he warned. The IRGC echoed that message, vowing to deliver a clear and forceful response.

The IRGC stated, “Despite the Zionist regime’s heinous crime, we are confident in the dignity and resistance of the Iranian people.” Iranian leaders declared their full readiness to escalate further if needed. Their statement signalled that more retaliation could come.

U.S. President Donald Trump told Fox News he knew of Israel’s plan in advance. While denying direct U.S. involvement. He said, “We will not allow Iran to acquire nuclear weapons.” He added that the U.S. hopes Iran returns to the negotiating table.

UN Secretary-General Antonio Guterres condemned Israel’s attack and expressed serious concern over the strikes on nuclear sites. “The region is already too sensitive for another war,” he said. He urged both nations to avoid further military escalation.

Israeli officials said they expect more Iranian retaliation and remain on high alert. They warned that any Iranian strike would trigger the launch of hundreds of ballistic missiles. The Israeli military stated, “The upcoming hours will be challenging.”

Stay tuned to Brandsynario for the latest news and updates.

Uh-oh! Online Shopping Just Got More Expensive with New Taxes

uh-oh-online-shopping-just-got-more-expensive-with-new-taxes

Earlier this week, the federal government announced the budget for the upcoming fiscal year of 2025/26. The salaried class and government employees were among notable beneficiaries, while many industries could incur losses due to an increase in solar panel taxes and fuel costs.

However, several e-commerce changes were also proposed to enhance Pakistan’s digital economy. These adjustments have implications for both online sellers and consumers. In fact, foreign vendors, like Temu, Amazon and others, were also not spared.

International and Local Online Shopping Platforms in Line of Fire 

The finance minister, Muhammad Aurangzeb, proposed a tiered sales tax system on online purchases via local platforms, e.g. Daraz.pk and OLX. A 1% tax will be imposed on purchases below Rs 10,000. For payments between Rs 10,000 and Rs 25,000, a 2% tax will be imposed.

Surprisingly, purchases above Rs25,000 will be taxed at a reduced rate of 0.25%. Furthermore, purchases made from foreign vendors, e.g. Temu and Amazon, will be subject to a 5% tax.

purchase-made-to-foreignn-vendors-eg-temu-and-amazon-will-be-subject-to-a-50%-tax
Purchases made from foreign vendors, e.g. Temu and Amazon, will be subject to a 5% tax.

For those digital ads targeting Pakistani consumers, foreign vendors will have to pay a 5% advertising tax.

Banks will be required to deduct the taxes imposed on purchases via local and international online shopping platforms. In addition, GST registration has been mandated for all vendors. Unregistered vendors selling goods and services online will be subject to heavy fines (between Rs500,000 and Rs1 million.

What does this mean for Online Shoppers and Sellers?

Consumers should expect notable hikes in their purchases on online platforms as the overall cost of digital services and goods increases. The same platforms are likely to include a detailed breakdown of the sales tax in the checkout receipts.

This would lessen the purchasing power of many, but it causes more problems for the immobile, aged, and infirm who find it difficult to shop physically. Furthermore, discounts and special offers that you see all over right now are likely to decline as these vendors struggle to maintain steady profits.

As for the new compliance demands levied on vendors, home-based sellers and small-scale businesses which rely on online purchases are likely to bear the brunt. Stricter regulations on these vendors could impede the growth of such small set-ups, especially those with unsteady earnings.

This was the first time the government laid a strong emphasis on the digital market, imposing new taxes. While this would certainly enhance tax revenue, rising costs and the collapse of small home-based set ups presents unique challenges that the government failed to tackle.

Stay tuned to Brandsynario for the latest news and updates.

Israel Strikes Iran’s Nuclear Facility in Natanz

israel-strikes-irans-nuclear-facility-in-natanz

As warned before by US and European officials that Israel is ready to attack Iran soon, it launched airstrikes on Iran’s nuclear and military sites on Friday 13th June, 2025.

Prime Minister Benjamin Netanyahu confirmed the strikes and said they aimed to cripple Iran’s nuclear programme. He declared, “The operation will continue for as many days as it takes.”

He also said, “Israel launched Operation Rising Lion… to eliminate the threat to Israel’s survival.” Meanwhile, Iranian media reported that Israeli missiles hit residential areas in Tehran. The attacks killed women and children, and thick smoke covered the city.

Videos showed burning buildings in several neighbourhoods. Explosions rocked Natanz city, and flames rose from a site used by Iran’s Revolutionary Guards. IRNA reported that Major General Hossein Salami, the IRGC chief, died in the strike.

Iran’s oil ministry confirmed that refineries and fuel depots remained safe. The ministry said, “No damage was caused… fuel supply is ongoing.” Despite this, Iraq closed its airspace, and Tehran’s Imam Khomeini Airport suspended all flights.

Israel also shut down its skies and declared a state of emergency. Defence Minister Israel Katz warned, “A missile and drone attack against the State of Israel and its civilian population is expected.” A senior Israeli officer said Iran might strike “any minute.”

Iran’s state TV reported more child deaths in the capital. Supreme Leader Ayatollah Ali Khamenei said Israel had “unleashed its wicked and bloody hand” and would face “a bitter fate. Israeli forces struck dozens of nuclear and military targets, including Natanz.”

At the same time, US President Donald Trump called a National Security Council meeting. Iran accused the US of supporting the attack. However, US Secretary of State Marco Rubio said, “We are not involved in strikes against Iran” and added, “Iran should not target US interests or personnel.”

the-white-house-statement
The White House Statement

The State Department told US employees in Israel to shelter in place. Oil prices surged, and Asian stock markets dropped sharply. Earlier, Trump said the conflict “could very well happen” and noted that Israeli action might “blow” or “help” a nuclear deal.

He said a “pretty good” deal was nearly ready. Still, he admitted, “I don’t want them going in… but it might help.” The US also reduced embassy staff in Iraq due to risinthg risks in the region.

After a UN nuclear watchdog accused Iran of failing to follow its obligations, Israel called for global action. In response, Iran announced plans to build a new enrichment centre in a secure area. It also planned to upgrade its Fordo site with advanced centrifuges.

Iran now enriches uranium to 60%. This level stays under the 90% needed for a nuclear bomb, but it clearly breaks the 3.67% limit from the 2015 deal. Iranian officials said they would keep expanding the program despite the attacks.

Stay tuned to Brandsynario for the latest news and updates.

Lone Survivor of Air India Flight AI171 Crash: Who is he?

Ramesh Vishwaskumar Bucharvada, who was among the 242 people onboard on the ill-fated Air India flight AI171 that crashed today, miraculously survived the accident.

38-year-old Ramesh, a British national, was seated in seat 11A, located right behind an emergency exit, on the flight that crashed near the Ahmedabad airport on Thursday afternoon, killing more than 200 people.

A video taken moments after the crash shows an injured Ramesh walking towards an ambulance as bystanders surround him asking questions about the fate of the others on the plane.

“The plane exploded,” the man, speaking in Gujarati, is heard saying in the video. When the people around him ask him about the status of the other passengers, the man replies, “There are back there inside [at the crash site].”

 

 

View this post on Instagram

 

A post shared by Brandsynario (@brandsynario)

He is currently receiving medical treatment at a hospital.

A police official told Indian news agency ANI, “The police found one survivor in seat 11A. One survivor has been found in the hospital and is under treatment. Cannot say anything about the number of deaths yet. The death toll may increase as the flight crashed in a residential area.”

A surviving passenger, speaking to international media, said the aircraft made a loud noise about 30 seconds after takeoff. “It all happened very quickly,” he said.

The crash occurred shortly after the Boeing 787-8 aircraft took off from Ahmedabad for London. It carried 242 passengers and crew members and crashed into a medical college hostel in a residential part of the city.

lone-survivor-of-air-india-flight-ai171-crash-who-is-he
Ramesh Vishwaskumar Bucharvada, who was among the 242 people onboard the ill-fated Air India flight AI171 that crashed today

Air India Crash Hits Hostel, Kills Medical Students and Residents

Rescue workers at the scene told Reuters they had recovered at least 30 bodies from the building. Many more people remained trapped under the debris.

Five MBBS doctors died while eating in the mess on the hostel’s top floor when the plane struck. Only one person has survived the crash so far.

The U.S. Federal Aviation Administration (FAA) offered support to Indian authorities following the incident.

In a statement shared on X, the FAA said, “The FAA is in contact with the NTSB regarding Air India flight AI171, operating from Ahmedabad (AMD) to London Gatwick (LGW), that was involved in an accident in India on Thursday, June 12.”

Moreover, the agency also stated, “When an international incident occurs, that government leads the investigation. In the event assistance is requested, the NTSB is the official U.S. representative and the FAA provides technical support. We stand ready to launch a team immediately in coordination with the NTSB.”

Stay tuned to Brandsynario for the latest news and updates.

Cbd Punjab Strengthens Academia-Industry Linkages With Bahria University Student Visit

This academic-industry collaboration reflects CBD Punjab’s commitment to nurturing the next generation of project management

Lahore: Thursday, June 12, 2025: The Punjab Central Business District Development Authority (PCBDDA), also known as the Central Business District Punjab (CBD Punjab), welcomed a delegation of MS Project Management students from Bahria University for an immersive academic visit to its flagship development, NSIT City. The initiative aimed to provide future project managers with first-hand exposure to cutting-edge project execution and management practices in the heart of Punjab’s premier business hub.

During the visit, the students received comprehensive briefings on CBD Punjab’s operational framework and ongoing development initiatives. Detailed sessions were led by Mr. Asif Iqbal, Director of Project Management at CBD Punjab, and Mr. Yasir Saifullah, Project Manager at NSIT City, who shared insights into the strategic planning, execution, and challenges of large-scale urban development projects.

A highlight of the visit was a guided tour of the Celestia IT Office Tower, a hallmark of innovation within NSIT City. Here, students observed real-time infrastructure planning and on-ground project execution, gaining valuable practical knowledge that bridges the gap between academic theory and industry realities.

This academic-industry collaboration reflects CBD Punjab’s commitment to nurturing the next generation of project management professionals. The visit provided an ideal platform for students to engage directly with industry experts, enhancing their understanding of modern project management methodologies and the complexities of urban development.

Imran Amin, CEO of CBD Punjab, commented on the occasion: “At CBD Punjab, we believe in empowering the leaders of tomorrow by fostering strong connections between academia and industry. We are proud to open our doors to students and young professionals eager to learn from the transformational projects shaping the future of our country. By providing real-world learning opportunities, we not only enhance academic growth but also inspire and equip the next generation of nation-builders to drive meaningful change.”

CBD Punjab remains dedicated to supporting educational initiatives and building a skilled workforce capable of delivering innovative solutions for Pakistan’s urban future.

 

Pak-Qatar Family Takaful Hosts Balloting Ceremony for its Loyalty Reward Scheme

We are pleased to announce this distribution to the unit-holders of PQMIP. This reflects strong, steady performance and our commitment

Karachi, Pakistan – June 12, 2025 – Pak-Qatar Family Takaful Limited recently held a grand balloting event under the “Loyalty Reward Scheme” to reward its loyal participants. The event held at the company’s Head Office, the event was graced by Mr. Kamran Saleem, Member of the Board of Directors (PQFTL); Mr. Waqas Ahmed, CEO (PQFTL); and members of the management team.

During the recent ballot, participants from across the country were declared winners. The grand prize was an Umrah ticket, followed by smartphones, smartwatches, and curated gift hampers. These gifts are more than just tokens as they symbolize our deep gratitude for the trust and loyalty our participants have shown us. Each prize represents a meaningful connection, an acknowledgment of our shared journey, and a promise to continue serving our members with the highest standards of integrity and care. The complete list of ballot winners is available on our social media pages.

“We at Pak-Qatar consider our participants not just as members, but as an extended family” stated CEO Waqas Ahmed. “These tokens of appreciation are a reflection of our genuine care and the high regard in which we hold every individual we work with. Our mission is to continually support and uplift our members, ensuring they feel valued and recognized in every step of their journey with us.”

At Pak-Qatar Family Takaful, we firmly believe that nurturing this bond with our participants is essential, and we strive to honor their commitment through these heartfelt gestures. As a truly Islamic company, we continue to integrate religious values in both its financial services and marketing initiatives, strengthening its bond with participants and upholding ethical standards.

 

Binge-Worthy & Bestie-Approved: The Ultimate Netflix Shows for a Night In

binge-worthy-bestie-approved-the-netflix-shows-for-a-night-in

Let’s set the scene: It’s Friday night and you’ve kicked off your shoes for the perfect Netflix night with your bestie. You both plop onto the couch, ready to watch something. But then…the endless scroll begins.
Sound familiar?

Don’t worry, we’ve got you. Whether you’re craving belly laughs, gripping drama, or a little supernatural spice, here’s a handpicked list of Netflix shows and movies that are 100% binge-worthy and totally bestie-approved.

For Rom-Com Lovers: “To All the Boys I’ve Loved Before” (Trilogy)

Let’s be real: Lara Jean and Peter Kavinsky gave us butterflies we did not expect. These films are sweet, nostalgic, and full of the kind of “aww” moments that are so much better when watched with someone who will pause to scream at the screen with you.

Snack pairing: Chocolate-dipped strawberries and orange juice. Obviously.

For When You’re Feeling a Twisty: “Behind Her Eyes”

One word: wild. This psychological thriller starts slow, then completely flips the script by the end. If you’re into shows that make you text each other “WAIT WHAT JUST HAPPENED?!” Yea this is it.

Warning: Don’t Google it. Just press play.

For Comfort Vibes: “Derry Girls”

Short episodes. Thick Irish accents. Zero chill. “Derry Girls” is pure chaos in the best way possible, following a group of teens growing up in 90s Northern Ireland. You’ll be quoting it after one episode (“I’m not being an individual on my own!”).

Bonus: You can easily binge it in a night. You will want to.

For the Fantasy Fanatics: “Shadow and Bone”

It’s like Harry Potter meets Game of Thrones, with a dash of swoony romance and dark magic. Even if fantasy isn’t your usual go-to, this one’s visually stunning and surprisingly addictive.

Bestie tip: Watch it together and pick your “emotional support Grisha.” It’s a thing.

For Cry-Laughing: “Dead to Me”

Christina Applegate and Linda Cardellini are the messy, ride-or-die best friends we all secretly aspire to be. With dark humour, mystery, and emotional gut-punches, this show is a rollercoaster and your bestie will be glad to be strapped in with you. Netflix has quite some good comedy shows.

Optional but recommended: Tissues.

For Dancing in Your PJ’s: “Someone Great”

This underrated rom-com is about heartbreak, friendship and healing. All set for a killer playlist. Gina Rodriguez is charming, funny, and totally relatable as a woman trying to move on and move forward.

Must-do: Post-movie group karaoke to Lizzo’s “Truth Hurts.” Trust us.

For the Crime Junkies: “The Woman in the House Across the Street from the Girl in the Window”

Is it a satire? Is it a thriller? It’s both and it’s hilarious. Kristen Bell absolutely nails the over-the-top drama in this cheeky mystery that pokes fun at the genre while still keeping you guessing.

Suggested activity: Try to solve the mystery before your bestie does. Loser refills the snacks.

A Netflix Night You and Your Bestie Will Remember

The perfect night-in doesn’t require a packed schedule or a huge crowd. Sometimes, all you need is a shared blanket, a solid streaming plan, and your favorite person on the couch beside you.

Netflix is bursting with hidden gems, tearjerkers, and laugh-out-loud gems just waiting to be discovered—so the next time you and your bestie are stuck in scroll-purgatory, let this guide be your golden ticket to a night full of “one more episode” moments.

Now go grab that blanket. Your next obsession is waiting.

Stay tuned to Brandsynario for the latest news and updates.

How to Check PTA Approved in Pakistan

How-to-Check-PTA-Approved-in-Pakistan

You know what troubles our people more than buying a new phone? It’s PTA approval. Why? Perhaps because it appears to be an additional expense. But what does it really mean? And most importantly, how to check the PTA-approved status to avoid the frustration of a blocked phone?

Make no mistake, the PTA’s approval of a phone is very important. It is a basic precaution/protocol that prevents our phones from being used in illegal activities. Here is how anyone can check it, no matter the device they have.

Quick Steps to Check PTA Approved Status for your Mobile

Checking your phone’s PTA status is simpler than you think. Whether you’ve bought a phone locally or brought one in from overseas, you can verify its status through any of these three reliable methods:

1. VIA SMS

How much more convenient can it get than a quick text? For the ease of the users, the Pakistan Telecommunication Authority (PTA) has released a code for SMS checking.

  1. Open your phone’s dial and type *#06#. It will show you a 15-digit IMEI number of your device (there are multiple ways you can check the IMEI number of a phone.
  2. Type your phone’s 15-digit IMEI number.
  3. Send it to 8484.
  4. You’ll instantly receive a reply from PTA telling you whether your device is compliant (approved), non-compliant, or blocked.
imei-number-and-pta-verification-through-sms
PTA verification via sms

2. PTA Device Registration System (DRS) Website

Want a more detailed report? The PTA has a dedicated portal:

  1. Visit the PTA Device Registration System (DIRBS)
  2. Scroll down and enter your IMEI number in the check status of your device section.
  3. Click on Check.
  4. The website will display the device’s status. 
    Note: It is always suggested to use a PC or laptop for checking IMEI registration.

    If your phone is not PTA-approved, you can register it via DIRBS to make it legal. 

dibs-website

dibs-website-imei
DIBS website IMEI

3. PTA Device Verification System (DVS) App

Prefer checking on your phone? There’s an app for that!

  • Download the DVS app from the Google Play Store or App Store.
  • Sign in with your CNIC and password
  • Provide your phone’s IMEI, model, and passport (if applicable).
  • Pay the applicable PTA tax/duty.
  • Get real-time PTA approval info right at your fingertips.

Why is Mobile PTA Approval Important?

People often underestimate the importance of PTA approval in mobiles, until their numbers get blocked (no calls, no texts, no internet). Because using non-PTA smartphones is illegal and an act of carelessness.

Pakistan Telecommunication Authority introduced this system to curb smuggled and counterfeit phones, ensuring only verified devices are operational. It’s their way of protecting both consumers and the telecom ecosystem by adding security.

Moreover, the revenue generated from PTA approvals aids in tax revenue generation.

According to the latest statistics, PTA has blocked over 5000 mobile phones in the fiscal year 2023-24, as the authority claimed that the cell phones have been used in illicit activities. Hence, for uninterrupted connectivity, PTA approval is vital.

Benefits of Having Mobile PTA-Approval

Here’s why it’s worth checking your PTA status:

  • Full access to all mobile services and their features.
  • Better resale value of your device as people prefer paying for a phone that has it’s PTA verification done.
  • Registering your high-end gadget with PTA will allow you to use any local SIM card and secure your data from being misused in case your mobile is stolen
  • Assurance that your device is neither counterfeit nor stolen; it’s officially registered, and all its components are verified and monitored.
  • Compliance with Pakistan’s telecom regulations

How to Register Non-PTA Mobile Phones?

Figured out your device isn’t PTA approved? Here is how you can register it.

Disclaimer: Before moving forward, know that you will have to pay some amount of tax (dependent on the phone’s model and price). So don’t think this process is free. The tax can be calculated using the PTA tax calculator.

PTA Device Registration – Dial *8484#

Consumers can easily register their non-PTA mobile phones by dialling the code *8484# and simply following the instructions.

PTA Device Registration Visiting the Link

You can also register your mobile through the PTA DIRBS portal:

  1. Go to: https://dirbs.pta.gov.pk/drs
  2. Sign up with your CNIC and contact details.
  3. Provide your phone’s IMEI, model, and passport (if applicable).
  4. Pay the applicable PTA tax/duty.
  5. Get your mobile PTA-approved within days!
Note: Before opting for registration on your mobile phone, read the instructions carefully. Beware of scammers who tell you they can do it cheaper.

Final Verdict

Understanding how to check PTA approved status is crucial for every mobile user in Pakistan, especially given the surge in imports of smart phones.

With a costly phone comes bigger responsibilities. Cut down on the flexing and get your beloved phone PTA-approved first. It will save you from long-term hassle!

Frequently Asked Questions (FAQs)

Here are some questions that people frequently ask about how to check PTA PTA-approved status.

Q- How to Check PTA Tax on IMEI?

Ans: Pakistan Telecommunication Authority has uploaded all the details about taxes on IMEI.

Q- What is the Code for PTA Mobile Approval?

Ans: The code for PTA mobile approval is 8484 or *8484#.

Q- How Much Time Does It Take For PTA Approval?

Ans: Pakistan Telecommunication Authority hasn’t specified any time period. If your approval status changes to “approved” from “pending” in their system, then you will know that the work is done. However, for overseas Pakistanis and foreign visitors, there is a 120-day time period.

Stay tuned to Brandsynario for the latest news and updates.