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Midtown Manhattan Shooting Leaves Five Dead

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A gunman killed four people and then took his own life inside a New York City office tower. One more victim remains in critical condition. Mayor Eric Adams shared this update during a late-night hospital briefing.

Surveillance footage captured the shooter, Shane Tamura, stepping out of a black BMW with an M-4 rifle. He immediately entered the building and fired at a police officer. Right after that, he sprayed the lobby with bullets, according to Police Commissioner Jessica Tisch.

Next, Tamura rode the elevator to the 33rd floor. There, he continued shooting before apparently turning the gun on himself. Officers found his body next to the rifle. They also discovered a revolver, ammunition, and medication labelled with his name inside the vehicle.

Tisch confirmed his identity as Shane Tamura from Las Vegas. Although he had a history of mental illness, he legally held a firearm permit in Nevada. He drove across the country over the past few days and reached New York on Monday.

The shooting began around 6:00 pm local time. It happened at 345 Park Avenue, a busy area filled with offices and hotels. The building houses companies like Blackstone, KPMG, and the NFL.

Authorities responded quickly. They sent dozens of officers with ballistic vests and long guns. Meanwhile, police deployed a drone to scan the area during the evening rush hour.

People nearby felt shock and fear. One worker from another building broke down in tears after the lockdown ended. Another witness said the gunman moved from floor to floor as employees prepared to leave.

Mayor Adams confirmed that one of the victims was a 36-year-old NYPD officer from Bangladesh. Two more men and a woman also lost their lives. In addition, another man fights for survival in critical condition.

While no clear motive has surfaced, Tisch said Tamura appeared to act alone. She added that the FBI is assisting in the investigation.

One office worker, Shad Sakib, told AFP, “Everyone was confused with like, ‘wait, what’s going on?’ And then someone finally realised that it’s online, that someone walked in with a machine gun.”

He added, “He walked right into a building right next door. We saw the photo of him walking through the same area that I walked through to get lunch here.”

“You would think it won’t happen to you, and then it does,” Sakib concluded.

Although the U.S. faces frequent mass shootings, the constitutional right to own guns often blocks tougher laws. The Gun Violence Archive has recorded 254 mass shootings in the country this year alone.

Zohran Mamdani, a frontrunner in the mayoral race, expressed sorrow on X. He wrote, “I am holding the victims, their families, and the NYPD officer… in my thoughts.”

Stay tuned to Brandsynario for the latest news and updates!

Ashwin Calls Out Fake Viral Quote About India-Pakistan Asia Cup Match

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In the ever-heated world of India-Pakistan cricket, controversy is never too far behind. But this time, it wasn’t a player’s performance or a team selection that caused a stir; it was a fake quote that falsely dragged Ravichandran Ashwin into the mix.

Fake News Sparks Firestorm

Soon after the Asia Cup 2025 schedule was announced, a post began circulating on social media featuring a provocative quote supposedly made by Ashwin.

The statement criticised the BCCI for allowing India to play Pakistan in the Asia Cup despite recent political tensions, especially when the World Championship of Legends (WCL) match between India and Pakistan was cancelled due to the same reasons.

The viral quote alleged that “small money is involved, so the World Championship of Legends got cancelled. But India is still playing against Pakistan in the Asia Cup, and BCCI hasn’t cancelled it. Because the amount of money decides the level of patriotism.”

Needless to say, the quote lit a fire on social media. Emotions ran high. Many believed the statement to be real, until Ashwin himself stepped in.

Ashwin Calls Out the Lie

Ravichandran Ashwin didn’t mince words. Taking to X (formerly Twitter), he quote-tweeted the fake post with a blunt response: “Don’t associate me with this fake news. Shame on those who trigger all this.”

With that one line, the 38-year-old not only cleared the air but also reminded everyone of the dangers of believing everything on the internet.

India-Pakistan Rivalry, Still On

Ashwin’s denial comes at a time when fans on both sides of the border have been debating whether the high-profile India-Pakistan match should go ahead at all. The two teams are set to meet on September 14 in Dubai, with the tournament scheduled from September 9 to 28.

There were whispers in the Indian media that the Asia Cup might be scrapped due to political tensions. But with the full schedule now out, it’s clear that the show will go on.

Stay tuned to Brandsynario for the latest news and updates.

Thailand and Cambodia Agree to Immediate Ceasefire

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Thailand and Cambodia reached an immediate and unconditional ceasefire starting midnight Monday after five days of deadly conflict. The fighting forced over 300,000 people to flee their homes and killed at least 38 people, mostly civilians. As a result of diplomatic pressure, both nations agreed to de-escalate.

Malaysian Prime Minister Anwar Ibrahim led the talks at his residence in Putrajaya. After more than two hours of discussion, he said, “This is a vital first step towards de-escalation and the restoration of peace and security,” while standing with both leaders. His role proved critical in bridging the gap between the two sides.

Meanwhile, the two countries agreed to resume direct communication and create a mechanism to implement the ceasefire. Malaysia, which currently chairs ASEAN, played a central role in making the meeting happen. In addition, the United States and China pushed both nations to attend.

Over the weekend, US President Donald Trump called both leaders. He warned them that the US would block trade deals if the violence continued. Since both countries face a 36% tariff on their goods in the US, their largest export market, the threat held strong weight.

Later, Trump posted on Truth Social, By ending this War, we have saved thousands of lives… I have now ended many Wars in just six months – I am proud to be the President of PEACE!” He also said he instructed his trade team to restart talks with both countries.

In response, Thai acting Prime Minister Phumtham Wechayacha praised Trump’s effort. “I thanked him from my heart for what we received from him and helped our country move beyond this crisis,” he said. “After today, the situation should de-escalate.”

The latest clash began in late May after a Cambodian soldier died in a skirmish. Soon after, both countries blamed each other and escalated the conflict. Thailand responded by launching F-16 airstrikes while both sides used heavy artillery and rockets.

Historically, the neighbours have disputed their 800-km land border for decades. However, this conflict marked their worst since the last major violence over ten years ago. Now, with the ceasefire in place, both sides hope to prevent further bloodshed and restore peace.

Don’t Sleep on It: Clifton’s Sunday Bazaar is Karachi’s Best-Kept Weekend Secret

Don’t Sleep on It: Clifton’s Sunday Bazaar is Karachi’s Best-Kept Weekend Secret

When one thinks of Karachi, a fast-paced, chaotic picture of an anxious city comes to mind. It seems nearly impossible to find peace in such an overpopulated metropolis.

However, Clifton’s Sunday Bazaar offers respite to Karachiites. Located at ST 25A, Block 2 Clifton, Karachi and Nestled between towering buildings and perpetual city buzz, it sets up a shop where a completely different world reveals itself.

Here, we break down the bazaar and list the beautiful and hidden gems you could find there.

A Galore of Clothes

Gen-Z wants vintage Levi’s jeans. Millennials want a locally stitched kurti. Everyone wants branded jackets. There’s something worth wearing for everyone here.

It’s a shopper’s paradise for people of every age. However, you may need to bring out your negotiation skills since you may have to bargain to get the right price.

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Clothes at Sunday Bazaar

Shoes that Walk the Talk

A good pair of shoes is on everyone’s wish list, but we all know they can cost an arm and a leg. But at Clifton Sunday Bazaar, you will find the same shoes you find at a branded store, a lot cheaper!

From sneakers for teenage boys to sandals for men to heels for fashionable women, Clifton’s Sunday Bazaar may just have the perfect pair of shoes for you. There are both new and used shows, so you can always get exactly what you want for how much you want it for!

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Shoes at Sunday Bazaar

A Goldmine for Bookworms

You can’t have a bazaar without throngs of stalls drowning in books. Rows and stacks of books of all genres stacked one upon another, Clifton on Sunday morning is a genuine goldmine for bookworms.

Urdu novels for the old, mystery thrillers for the teenagers, educational textbooks for students, and colouring books for the young. Given the possibility of finding second-hand books, you may get a good one at a reasonable rate.

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Books at Sunday Bazaar

Home Essentials and Decor

Home decoration is not an easy task, especially if you have to hop from mall to mall to find the best antiques or the classiest of paintings. Good sustainable pieces are not just hard to find but also super expensive. Fortunately, Clifton’s Sunday Bazaar is a décor lover’s paradise.

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Decoration at Sunday Bazaar

Fancy lamps, quirky ashtrays, Persian-style carpets, wall art, antique tables, and the list goes on. If you head there to decorate your home, you won’t come back empty-handed.

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Decoration at Sunday Bazaar

Toys and Baby Items

Clifton’s Sunday Bazaar also happens to be a treasure house for kids. From boxed-up editions of their favourite Superheroes to used action figures, the market possesses a wide assortment of toys.

There’s something for new mothers too. You can find strollers, walkers, and baby gear at a fraction of the retail price.

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Toys at Sunday Bazaar

Wholesale Foods and Packaged Goods 

If you want to do your monthly groceries, the Sunday Bazaar is a great place for that too. From  pickles, vegetables, fruits and packed items like chips and biscuits, you can find everything there. And the quality? It’s top-notch too!

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Fruits at Sunday Bazaar

Clifton’s Sunday Bazaar is an Experience

Bring cash, wear comfortable shoes, and prepare to get dusty. It’s not like the air-conditioned malls that modern shoppers have flooded.

But more importantly, get ready to be surprised, delighted, and maybe even a little overwhelmed. Clifton’s Sunday Bazaar isn’t just a market: it’s an experience.

Stay tuned to Brandsynario for latest news and updates

Stuart Broad Urges England to Rest Jofra Archer for Fifth Test

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It’s not every day you see Jofra Archer back in whites, let alone steaming in with fire in his belly. After years of battling elbow and back injuries, the England pacer made a thunderous return to Test cricket, grabbing headlines and wickets alike. But should he be risked again so soon? According to Stuart Broad, the answer is a firm no.

Archer’s Electrifying Comeback

Jofra Archer’s comeback story reads like a script straight out of a sports drama. After more than four years away from Test cricket, he returned in the third Test against India and made an instant impact.

In only his third ball back, he sent Yashasvi Jaiswal packing. By the end of the match, he had bagged a five-for, helping England clinch a thrilling win at Lord’s.

His second-innings spell was especially electric, removing Jaiswal again, along with the dangerous Rishabh Pant and Washington Sundar. Archer wasn’t just back, he was roaring.

The Fourth Test Took Its Toll

Naturally, Jofra Archer was eager to keep the momentum going. He expressed his desire to play the remaining two Tests, determined to help England turn the series around.

And he did play the fourth match, putting in another solid shift. Though he picked up four wickets, his body seemed to be telling a different story. Archer looked visibly uncomfortable during the second innings, struggling through niggles as India piled on the runs.

It was a tough sight for fans, and a worrying one for those who’ve followed his injury-riddled journey.

Broad’s Take: Time to Be Smart

This is where Stuart Broad stepped in with a dose of realism.

“We can’t not have Archer for four years, bring him back and then bowl him into the ground and not see him for another four years,” Broad said.

He’s got a point. Instead of risking Archer in the final Test, Broad believes Gus Atkinson should get the nod. His argument? Atkinson hasn’t really been tested against high-quality opposition in Tests, and this is a golden opportunity to see what he’s made of.

“I think Gus Atkinson has to play. I know he has not had any workload, but we need to see him. He hasn’t been really challenged against top-level opposition in Test cricket yet,” he added.

Broad also pointed out that Brydon Carse looked “knackered” in the fourth Test, and that Josh Tongue, who played earlier in the series, could be a more natural replacement for Archer if pace is what England want.

Managing Jofra Archer with Caution

Broad’s suggestion isn’t about sidelining Archer, it’s about preserving him. The England setup knows just how precious a fully fit Jofra Archer can be. He brings pace, aggression and a spark that’s hard to replicate.

But rushing him back into back-to-back games after years out could be a dangerous gamble. Resting him now might mean having him firing in future series, something England desperately need, especially with a packed cricket calendar ahead.

Stay tuned to Brandsynario for the latest news and updates.

Usama Mir Signs Long-Term Deal With Worcestershire

Usama Mir Signs Long-Term Deal With Worcestershire

Cricketers signing multi-year county deals isn’t exactly rare, but when a club plans three years ahead with a clear eye on residency status, you know they’re banking on something big. And that’s exactly what Worcestershire have done with Usama Mir.

The English county announced on Monday that the Pakistan international has inked a three-year contract. He’ll play as an overseas player in 2026, and from 2027 onwards, he’ll be classified as a local.

Back Where He Belongs

This isn’t unfamiliar territory for Usama Mir. He previously turned out for Worcestershire in the 2023 season and made an immediate impact, topping both the batting and bowling charts. That’s rare for a spinner.

He was supposed to return last year too, but red tape got in the way. Visa complications meant the leggie had to watch from afar as Hayden Walsh took his place. But now, with all the paperwork lined up, Usama’s ready for a long-term run.

Ashley Giles Is All In

If you’re wondering how highly the club rates him, just read what Worcestershire CEO Ashley Giles had to say: “He’s a high-calibre cricketer with the skills and temperament to make a real impact at this level.”

Giles isn’t just excited about what Mir brings on the pitch. The big takeaway is his transition to a homegrown player from 2027 onwards. For a club working within tight squad limits and overseas quotas, that’s gold.

“It gives us great flexibility in squad planning and shows our commitment to building a competitive team for the long term,” Giles added.

A T20 Journeyman With Global Experience

At 29, Usama Mir is a well-travelled cricketer. He’s worn Pakistan colours in five T20Is and 12 ODIs. But his bread and butter remains the franchise scene.

He’s been part of high-octane leagues like the Big Bash League (BBL) in Australia, The Hundred in England, and, of course, the Pakistan Super League (PSL). In total, he’s played 156 T20s, taken 178 wickets at an average of just under 23, and has an economy rate under 8. That’s impressive no matter where you bowl.

With the bat, he’s no mug either. Nearly 500 runs in T20s, not eye-popping, but handy enough to be called a bowling all-rounder.

Stay tuned to Brandsynario for the latest news and updates.

Has Gen Z Made Trauma their Entire Personality?

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“This gives me trauma!”

I am the way I am because of my childhood trauma…”

Sounds familiar? This is the monologue of an average Gen Z in daily life. Scroll through TikTok or Instagram and you’ll find it: “My trauma response is…” insert trendy audio and a hyper-specific childhood anecdote.

But isn’t this unsettling? Since when did we normalise personal pain and experiences as everyday lingo? When did someone’s hurt become a badge of honour? Has Gen Z made trauma their whole personality?

Trauma is no longer something to process; it’s something to post. And somewhere along the way, it stopped being a stage of healing and became a core part of Gen Z’s personality.

Trauma Response or Just Misuse

Not all is black and white; there is no doubt that Gen Z has lived through one of the most difficult times. From COVID-19 to wars being waged on a random Tuesday, one can only imagine what the new normal will be for Gen Z.

Mass shootings, climate threats, political upheaval, and the COVID‑19 pandemic defined their formative years. You name it, and they would have gone through it. So, yes, it is understood that exposure to such crises must have amplified their emotional awareness.

Gen Z should be applauded for destigmatising mental health, yes. They’ve done more in five years than previous generations did in fifty. But let’s not pretend everything branded as “healing” is actually healthy. Not when every inconvenience is “trauma” and every emotion is pathologised for likes and sympathy.

It is no excuse for the current standardisation of trauma narratives. Look around you: the 15-year-olds are now engaging in trauma competition. They are indeed spotlighting minor events as deeply damaging. This can blur the line between genuine struggle and performative victimhood.

A BMC Psychology study from 2023 found this behaviour linked with higher anxiety, attention-seeking behaviour, and worsening depression.

Yes, one has the right to cope however they want, but let’s not romanticise victimhood to the point where recovery becomes irrelevant. If your trauma is your whole aesthetic, do you even want to get better?

What are the Consequences?

This romanticism comes with its cost, too. Experts warn that this can promote emotional dysregulation more than emotional healing. And the worst part of all is that the real trauma that already doesn’t seek an audience will be sidelined even more. Why? Oh, simply because it’s not “traumatic” enough.

In Pakistan, a 2022 national study found that over 80% of domestic abuse survivors never speak up. What do you think will happen once their trauma is rebranded as “aesthetic” and is competed over? They will stop mentioning it because real trauma survivors don’t have the energy to do so.

What’s more troubling is how this obsession with trauma can actually stunt emotional growth. If every toxic behaviour is excused with “It’s my trauma,” where’s the accountability? It’s just a deflection that no one will be able to point fingers at.

Rather than declaring trauma a personality quirk, society could:

  • Validate real trauma without romanticising struggle.
  • Encourage post‑traumatic growth, not perpetual identity in pain.
  • Elevate emotional literacy as a strength, not a weakness.
  • Provide systemic change in access to mental health services, economic stability, and community support.

Stay tuned to Brandsynario for latest news and updates

Microsoft Unveils Copilot Mode to Reinvent Browsing in Edge

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Microsoft has launched Copilot Mode for its Edge browser. It is an experimental opt-in feature packed with agentic AI tools. It offers contextual awareness across tabs, hands-free web navigation through voice commands, and a chatbot that explains your current page.

Soon, Copilot Mode will take actions like booking reservations on your behalf. It will remember your browsing history and offer smart suggestions. You’ll see this feature join tools like Perplexity, Comet and ChatGPT Agent. These new reasoning models enable agents to complete complex tasks, such as shopping or scheduling.

The move reflects a trend in which browsers are acting more like personal assistants than just search tools. Microsoft’s announcement highlights this: “There will always be clear, visual cues on your browser when Copilot is viewing or listening.” AI agents could soon manage your digital tasks more than ever before.

Privacy remains a major concern. Copilot Mode collects data for personalisation but allows control in settings. You can turn it off anytime. For advanced features, such as booking or history-based suggestions, Copilot will request your permission to access sensitive data.

Microsoft has confirmed the feature is free for now. However, it’s only for a limited time, and no end date has been shared yet. To use it, install Edge on Windows or Mac. Then visit aka.ms/copilot-mode and turn on Copilot Mode from your browser settings.

As browser wars grow, Microsoft is betting big on AI. Still, there are roadblocks. Many sites aren’t built for AI, and users worry about habits and security. Whether Copilot Mode changes how we browse the web will depend on how these issues are handled.

Stay tuned to Brandsynario for the latest news and updates!

Confidence Among Global Accountants’ Remains Fragile Despite Q2 Rise

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‘Nevertheless, with higher tariffs likely to push U.S. inflation higher over coming months, and as uncertainty and tariffs weigh on the U.S.

Lahore, July 28, 2025:  The ACCA and IMA Global Economic Conditions Survey (GECS) showed improving global confidence in Q2 2025, with the index reaching its highest since Q3 2024. That said, confidence among accountants is still at a low level by historical standards.

The New Orders and Capital Expenditure indices both declined modestly, although the former is at its historical average and the latter not much below,  and both are at levels broadly similar to other readings since the aftermath of Russia’s invasion of Ukraine. Meanwhile, the Employment Index improved and is not that far below its historical average.

Among the major regions, confidence in North America increased in Q2, following some improvement in sentiment among U.S.-based accountants; however, it remains depressed by historical standards. Western Europe saw another moderate gain in confidence aided by a further improvement in the UK from its record low in Q4 2024. By contrast, confidence fell sharply in Asia Pacific, erasing the gains made in Q1 2025. The deterioration in the backdrop for global trade, amid major changes in U.S. trade policy, was likely the key factor weighing on sentiment.

Jonathan Ashworth, Chief Economist, ACCA, said: ‘Global growth has generally proved quite resilient in the first half of 2025, despite the large increases in U.S. tariffs and massive rise in uncertainty. While the key GECS indicators are certainly not pointing to a global economy in rude health, with confidence in particular remaining low, neither are they suggesting that a major downswing is imminent.’

‘Nevertheless, with higher tariffs likely to push U.S. inflation higher over coming months, and as uncertainty and tariffs weigh on the U.S. and global economies, some slowing in global growth looks likely over the second half of 2025.’

Alain Mulder, Senior Director, Europe Operations & Global Special Projects at IMA said: ‘Global cost pressures eased according to accountants, although there are divergent regional pressures. The proportion of North American respondents reporting increased operating costs eased slightly, although it remains on the high side historically after the large increase in Q1, raising the risk that firms may attempt to raise prices over coming months.’

‘Rising inflation would complicate the task of the Federal Reserve, if slowing growth and an easing jobs market begins to increase the need for a loosening in monetary policy.’

For the first time, geopolitics topped accountants’ global risk priorities in Q2. Economic fears tied with regulatory and compliance risks as the second highest risk priority. Talent scarcity and cybersecurity remain critical but were slightly less prominent this quarter. Climate change, fraud, and supply chain risks remained lower down the agenda for respondents, suggesting a renewed focus on macro-external volatility, with boards and executives reacting to intensifying global conflicts, regulatory unpredictability and economic pressure.

 

Zong Continues Nationwide Cloud Showcase with Grand Event in Islamabad

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Z SAIS Cloud signals a natural progression in Zong’s journey, extending beyond connectivity to deliver business-ready solutions

Islamabad, 28 July 2025 – Zong, Pakistan’s leading technology innovation company, continued its Z SAIS Cloud showcase with a high-impact event in Islamabad, bringing it to the Capital after a successful series of engagements in Lahore and Karachi that marked a major leap in the country’s digital transformation journey.

Z SAIS Cloud signals a natural progression in Zong’s journey, extending beyond connectivity to deliver business-ready solutions aligned with the strategic priorities of modern enterprises. The Islamabad event offered more than just product updates, it was a curated platform designed to reflect how far the Z SAIS Cloud initiative has come since its kickoff in Lahore and its powerful reception in Karachi, underscoring Zong’s role in enabling nationwide innovation.

A key highlight of the event was the announcement of additional strategic partnerships with leading enterprises, including Cymax Technologies, Pak Gulf, and Appologix. These new signings, marked a significant expansion of the cloud ecosystem and underlined growing cross-sector interest in business-ready and locally hosted cloud solutions.

Reflecting on the occasion, Farooq Raza Khan, Head of Business Solutions, Zong, said:

“This showcase was never just about launching a platform, it was about listening, engaging, and building momentum with the right partners. Our transformation is strategic, not cosmetic; rooted in a deep commitment to enabling enterprise innovation and delivering business-ready solutions that serve Pakistan’s evolving digital ambitions. As we conclude this nationwide showcase, it’s clear that the future of cloud in the country will be shaped by collaboration, built on trust, and driven by local purpose.”

The Islamabad event marked another key milestone in Zong’s ongoing nationwide journey with Z SAIS Cloud, strengthening its position as the trusted enabler of Pakistan’s digital future and setting the stage for deeper enterprise collaboration, innovation, and business-ready cloud-first growth across industries.

Climate Change is Hitting Pakistan, and We Need to Act Fast

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Not so long ago, people thought climate change was a hoax. A global conspiracy concocted by powerful groups for nefarious reasons. These ideas were pervasive not only in backwards, uneducated societies, but also in developed countries.

While such ideas still persist, there is little doubt today that climate change, also known as global warming, is real. It is now a question of how bad it will get and what can be done to fight back.

Unfortunately, Pakistan, despite being one of the smallest contributors to global warming, is and will be one of the most affected regions of climate change.

We have already begun to feel the wrath of changing climatic patterns, and we are far from ready.

The Recent Floods are a Wake-Up Call

Pakistan finds itself in the eye of a climate storm, one it did little to cause. Ranking among the top 10 countries most affected by climate change, we are in a vulnerable geographical region.

As evidence of the impact of climate change, look no further than the recent spree of intense floods in July 2025. While monsoon rains were always unpredictable, they were never this severe or vicious decades ago.

Within days, agricultural lands turned into swamps, homes were washed away, infrastructure systems were destroyed beyond repair, and several lives were lost.

Punjab, Sindh, and Balochistan were devastated in the wake of several flash floods. This wasn’t a one-off event, as flooding has become more severe and frequent.

 

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Severe floods were “once in a decade” calamities, but climate change has turned these natural disasters into unnatural annual events.

Rising temperatures have led to intense melting of glaciers in the mountains, increasing water flow into Pakistan’s rivers. Warm and moist atmospheres, fueled by climate change, have led to heavier rainfalls.

On top of these climatic changes, Pakistan’s infrastructure system is outdated, and emergency services are unequipped to deal with such disasters. Karachites can relate to this dilemma pretty well.

Furthermore, poor urban planning and deforestation have also worsened the impact of global warming, which is not limited to heavy rainfall and floods.

Heatwaves have also grown intense in Pakistan, with temperatures reaching 50 degrees in Jacobabad. The floods also create a huge domino effect as they could potentially precipitate food shortages, disease outbreaks, and water scarcity.

How can Pakistan Deal with this Ongoing Crisis?

With vulnerable infrastructure systems, poor urban planning, and ineffective implementation of climate policies, Pakistan is not ready to battle climate change.

First and foremost, there needs to be a government-backed awareness campaign. The public needs to wake up to the realities of global warming, and should be encouraged to minimise the human contribution to changing weather patterns.

Secondly, afforestation programs should be funded, and deforestation needs to be addressed with legislation. A transition to renewable energy sources, such as solar panels, should also be encouraged.

The authorities should maintain their drainage systems, and emergency services should receive better training to respond promptly to threats. Effective garbage disposal and sloping roads could help improve drainage, too.

Lastly, this issue should be addressed at the international level. The whole world is responsible for climate change, which is why there should be global accountability.

Climate change is real, and if Pakistan continues down its current route, irreparable damage and loss of life are inevitable. We need to act fast, before it’s too late. 

Stay tuned to Brandsynario for the latest news and updates!

Remembering Zahra Khan: Entrepreneur, Fighter, Inspiration

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Zahra Khan, the founder of No-Nonsense Cheesecake (also known as If You Like Cheese), has sadly left us for her final abode. While her life wasn’t long, the warrior woman made sure she lived every second of it to the fullest.

We will make sure the legacy and work of Zahra never goes down the drain or is forgotten. Here is her journey.

Who was Zahra Khan?

Zahra Khan, the founder of No-Nonsense Cheesecake and a breast cancer advocate known on Instagram as @heybreastie, passed away on Sunday, July 27th, 2025, after a courageous battle with metastatic breast cancer. She was already on a ventilator and had been responsive for the past three days.

Zahra publicly documented her journey with breast cancer since 2022 and became a powerful voice for cancer awareness, particularly in Pakistan.

After a period of healing, in 2024, Zahra’s cancer returned and metastasised to critical areas, including her spine and supraclavicular (neck) lymph nodes, marking a significant progression to Stage IV triple-negative breast cancer (TNBC). This was one of the most aggressive and challenging forms of the disease.

She also carried the BRCA1 gene mutation, making her case more complex.

Despite these challenges, she openly shared every stage of her treatment, including chemotherapy, double mastectomy, radiation, and the emotional toll of the illness. This allowed a rare insight into what it truly means to live with metastatic cancer.

Widely admired for her culinary creativity and unflinching honesty about living with cancer, Zahra leaves behind a powerful legacy of advocacy, entrepreneurship and community-building.

 

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A post shared by Zahra Khan (@heybreastie)

No-Nonsense Cheesecake and Before

In addition to her advocacy work, Zahra continued to grow her home-based cheesecake business during her treatment.

Starting from her home kitchen in Karachi, Zahra turned simple ingredients and a few spoonfuls of ambition into No Nonsense Cheesecake, a beloved brand known for its high‑quality cheesecakes. Her kitchen became both a business and a sanctuary, a space where she continued to create and inspire.

 

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A post shared by Babar & Zahra (@ifyoulikecheese)

Before entrepreneurship, Zahra built a strong career in advertising strategy with agencies including Grey Group, JWT, and Adcom. Her journey combined creativity, discipline, and a personal touch that resonated with everyone she encountered.

The World Shall Never Forget Zahra Khan

What made Zahra truly inspiring wasn’t just her entrepreneurial success, but her warmth and honesty. It took immense courage to be this candid and vulnerable online, and her audience knew it and will always respect her for it.

Zahra created a community rooted in authenticity and support where people didn’t just follow her cheesecakes, but they followed her story.

 

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A post shared by Zahra Khan (@heybreastie)

In online tributes, she’s been remembered as a “fierce cancer warrior,” a voice of hope, and a community builder.

Zahra is survived by loved ones and a growing community that remains forever shaped by her story. You will always be remembered, Zahra. Rest in power. Rest in peace.

May Allah grant her the highest place in Jannah and replace her pain with peace. May her soul rest gently, wrapped in mercy. Inna lillahi wa inna ilayhi raji’un.
Stay tuned to Brandsynario for latest news and updates

Not the Best Time to Travel North, But if You Must, Here’s How to Stay Safe

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Northern Pakistan, famous for its towering mountains, glacier rivers, and summer treks, is visited by a different kind of crisis. Since late June 2025, continuous monsoon rains and increased glacial melt have released flash floods and landslides in Gilgit-Baltistan and Khyber Pakhtunkhwa.

At least 260 were killed, hundreds were injured, and scores of tourists are still missing. While we highly suggest you not visit the areas for tourism purposes at the time, if it seems inevitable, here’s what you should know to remain safe and vigilant.

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Flash floods are causing havoc.

Flash Flood Hotspots: What You Must Avoid

Tourist destinations such as Swat Valley, Chilas, Naran, Babusar Pass, and Fairy Meadows are now unsafe. Cloudbursts caused flash floods that swept away cars and forced roads to be covered with mud and rocks.

The latest flash floods in the Swat River have so far killed at least eight people, most of them picnickers who were tourists, while three tourists lost their lives near Chilas and 15 others are still missing in Diamer District. Infrastructure in all these areas is devastated, making many routes impassable.

The glaciers in Northern Pakistan are melting fast, fueled by record-high temperatures over 48 °C in certain mountain valleys. Its river systems are supplied by an estimated 7,200 glaciers, many creating fragile lakes.

When they burst, they form glacial lake outburst floods (GLOFs) that devastate river valleys downstream. The monsoon this year delivered 82% more rain than in 2024 and accelerated melting that forecasters say could prompt further abrupt floods.

Rescue Realities: Evacuations and Failures

Authorities launched massive rescue operations: army helicopters airlifted more than 300 stranded tourists close to flood-stricken regions, and heavy machinery removed debris from the Karakoram Highway.

Rescuers keep searching for about a dozen tourists assumed buried in mud and rubble. However, bureaucratic delays and dwindling air resources triggered public indignation. In Swat, four district chiefs were suspended, and riverbed encroachment crackdowns were introduced as criticism grew.

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Source: Washington Post

Safety Tip if You Do Go:

  • Postpone journeys to Swat, Chilas, Naran, Babusar Pass, and Fairy Meadows until agencies open them up for travel.
  • Register your plans beforehand with the local authorities or embassy.
  • Check live alert by NDMA and CM Pas dating agencies. The cloudburst and glacial flood alert is still active.
  • Stay away from rivers and valleys after any rain, particularly near streams fed by glaciers.
  • Pack emergency equipment: first aid, water, food, torch, and portable phone chargers.
  • Travel only during the daytime. Steer clear of hiking or camping along flood-risk riverbanks or unstable slopes.

Broader Trends: Pakistan’s Climate Crisis

The crisis is symptomatic of a more profound trend. Since June, the country’s rain and flood-related fatalities in Pakistan have surpassed 250, including damage to power lines, crops, and roads.

Punjab issued a “rain emergency” after 30 fatalities in one district. Experts say Pakistan is now one of the most climate-vulnerable countries despite its negligible contribution to world emissions.

Northern Pakistan is lovely, but unsafe at the moment. Flash floods, cloudbursts, landslides, and glacial lake bursts made a weekend getaway a disaster area. Going there is not only dangerous, but it could be deadly.

The mountains may be calling, but right now, it’s smart to decline the call!

Stay tuned to Brandsynario for latest news and updates

Will Bumrah Play the Final Test? Gambhir Keeps Everyone Guessing

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As India prepare for the fifth and final Test of the Anderson-Tendulkar Trophy at The Oval, scheduled to begin on 31 July, one question remains on everyone’s mind: will Jasprit Bumrah play?

After a gritty draw in the fourth Test, where India batted through five full sessions to keep the series alive, the stage is set for a potential series-leveller.

England currently lead the five-match contest 2-1, and the decider promises to be a battle of nerves. But with all that on the line, India head coach Gautam Gambhir is playing his cards close to his chest.

Fit and Ready – But Will Bumrah Feature?

Speaking after the fourth Test, Gambhir confirmed that all the fast bowlers in the squad, including Bumrah, are fit. That should have eased the nerves of Indian fans. But what followed only added fuel to the fire.

Asked about whether Bumrah will be part of the playing XI, Gambhir gave a diplomatic response.

“We haven’t had any conversation around the combination for the last Test. No decision has been made on whether Jasprit Bumrah will play or not,” he said.

The reasoning is understandable. Bumrah has already bowled his heart out this series, playing three of the four Tests and picking up 14 wickets at an average of 26.00. With his heavy workload across all formats, the management is likely treading carefully.

Gambhir’s No-Nonsense Take on the Series

Known for his straight-talking approach, Gambhir didn’t sugarcoat India’s position in the series either. Despite the fighting draw, the coach was quick to underline the reality.

“You are asking someone who only believes in results. We are still 2-1 down in the series.”

It was a blunt reminder that moral victories only go so far. However, he did acknowledge the resilience shown by the team, especially the batting unit.

“Batting for five sessions after being put under pressure shows great character. Going into The Oval, we’ll take a lot of confidence.”

No Clear Combination Yet

Another key takeaway from Gambhir’s press conference was the admission that no final decision has been made regarding the playing XI. That means everything, from the bowling attack to the balance of the side, is still up in the air.

Given the stakes and the conditions at The Oval, India might look to go in with a strong pace battery. But managing Bumrah’s workload will be a tough call.

Is it worth risking your best bowler when the series is on the line? Or is it smarter to play safe, with one eye on future tours?

Stay tuned to Brandsynario for the latest news and updates.

Yes, Vogue Featured an AI Model, and We’re Shook!

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For decades, Vogue was fashion’s high-water mark of creativity and narrative. But the August 2025 issue, showcasing a completely AI-modelled individual in a two-page Guess ad, reignited furious backlash.

It was the first time an AI-modelled individual had been featured in Vogue’s glossy pages. The action set off intense discussion on authenticity, creative work, and the future of modelling.

Here’s what readers and industry opinion are saying, and why this moment matters.

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AI model in Vogue

The Very First AI Model in Vogue

The ad campaign, designed by digital agency Seraphinne Vallora, featured a perfect digital model wearing Guess attire. Tiny fine print indicated: “Produced by Seraphinne Vallora on AI.” Although it was in an advertisement, not an editorial, its appearance in Vogue, a magazine long valued for human creativity, triggers a revolutionary change in fashion media.

Most long-time readers of Vogue responded with outrage and dismay. Social media erupted: observers described the move as “lazy,” “tacky,” and insulting the worth of actual models.

A few readers cut their magazine subscriptions in response to what they perceive as a betrayal of fashion’s human history. Critics contend that substituting algorithmic perfection for human touch reduces the craft and feeling involved in modelling.

Cultural & Ethical Concerns

Fashion insiders explain that the ad belittles a decade of inclusivity advancement. Plus-size model Felicity Hayward described it as “disheartening and scary,” cautioning that it would undermine possibilities for authentic, varied talent and erase progress towards representation.

Critics argue that AI models will enforce unrealistic beauty standards and devalue human lived experience.

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Plus-size model Felicity Hayward

This isn’t entirely new. Brands like Mango, H&M, Levi’s, and Louis Vuitton have tested AI-generated or augmented “digital twins.” But for Vogue, a leader in fashion journalism, to allow an AI image suggests mainstream acceptance is imminent.

Many voices see this as a precedent that other magazines may now follow. It raises broader questions: Can AI-generated models ever embody the soul and narrative-driven depth that human models bring to the runway?

The Future of Fashion Media

AI supporters suggest it accelerates speed, reduces cost, and enables infinite creative potential, with no more studio time or travel. However, its detractors claim AI is unable to substitute for authenticity, emotion, or identity. They fear it would further entrench homogenised beauty standards and replace marginalised creatives for years to come.

Yes, a model appeared in Vogue, and readers can’t help but be unsettled. Whether AI becomes a supplemental tool or a substitute depends on industry decisions ahead. In the meantime, the dichotomy persists: fashion enthusiasts crave emotion, imperfection, and narrative, and not merely hyper-perfect digital simulations.

Stay tuned to Brandsynario for latest news and updates

Asia Cup 2025: Indian Media in Meltdown Over Pakistan Clash

India Announces Provisional Squad for Champions Trophy 2025-asia-cup

No major cricket tournament is complete without a bit of off-field drama. But trust Indian media to turn even a routine fixture announcement into headline hysteria. With the Asia Cup 2025 schedule finally out, a fresh round of outrage has erupted across India over the clash against Pakistan.

The fixture that gets everyone talking, selling tickets, and breaking internet records is back. Yes, India are slated to face Pakistan on 14 September in the group stage, and if both teams progress, fans could be treated to as many as three high-voltage encounters throughout the tournament.

But instead of gearing up for the cricketing spectacle, sections of Indian media and former cricketers are fuming. Why? Let’s unpack it.

The Noise Machine Fires Up

The moment the fixture was released, several Indian media outlets and pundits went into overdrive, criticising the BCCI for not boycotting the tournament, or at least the Pakistan game.

They cited recent cross-border tensions as the basis for their argument, pushing the narrative that India should not take the field against their arch-rivals.

This isn’t new. Over the years, every India-Pakistan match is met with calls for a boycott from some quarters. But the irony this time? India is officially the host of the Asia Cup. So pulling out is not just unlikely, it’s practically impossible.

No Going Back Now

Sources inside the BCCI have confirmed that a final call on India’s participation, including the match against Pakistan, was taken during the recent Asian Cricket Council (ACC) meeting in Dhaka. That decision, made after formal discussions, is binding.

To quote a BCCI official who spoke to Indian media, “The BCCI cannot withdraw from the tournament or the match now. The decision was agreed upon after the ACC meeting. Since India is the host nation, nothing can be changed at this stage.”

So, while the noise might continue, the plan remains unchanged: India will play Pakistan on 14 September in the UAE.

Déjà Vu: Media Meltdown, Again

The reaction has been fierce. News channels are roasting their own board and even questioning the Indian government’s silence.

Several commentators have drawn comparisons with the recent World Championship of Legends, where a Pakistan-India match was cancelled after Indian players, including Shikhar Dhawan, reportedly opted out.

Former Indian cricketers have also jumped into the debate, urging the BCCI to reconsider the decision. But realistically, there’s little room to manoeuvre. The match is locked in, fans are excited, and preparations are underway.

Stay tuned to Brandsynario for the latest news and updates.

Shadab Khan Likely To Miss ACC Asia Cup 2025

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The countdown to the ACC Men’s Asia Cup 2025 has officially begun, which is scheduled to take place in the UAE from 9 to 28 September. But for Pakistan, the build-up comes with a bit of a jolt as Shadab Khan, their T20I vice-captain, is highly unlikely to feature in the event.

Shadab Khan’s Setback

Shadab’s absence isn’t just about missing a player. It’s about losing one of Pakistan’s most experienced all-rounders, someone who has consistently offered balance with both ball and bat.

The 26-year-old recently underwent shoulder surgery in the UK after sustaining an injury that had already sidelined him from the T20I series against Bangladesh and the upcoming white-ball series against the West Indies.

According to sources close to the team, Shadab Khan will need at least three months to recover fully and return to competitive cricket. That rules him out of the Asia Cup, with a potential comeback likely in October.

No Vice-Captain for Now

Interestingly, the Pakistan Cricket Board (PCB) has yet to name a replacement vice-captain in Shadab’s absence. During the Bangladesh T20I series, no official deputy to skipper Salman Ali Agha was announced. The same trend continues for the upcoming West Indies tour, where the squad does not include a designated vice-captain either.

The lack of a named second-in-command might not seem like a huge concern now, but with a major tournament looming, leadership depth will matter, especially in high-pressure fixtures.

Asia Cup 2025 – What to Expect

The Asian Cricket Council (ACC) recently revealed the much-awaited schedule for the Asia Cup 2025, which returns in the T20 format this year.

With eight teams divided into two groups, the tournament will serve as a vital preparation ground for teams ahead of next year’s T20 World Cup, co-hosted by India and Sri Lanka.

Group A:

  • India
  • Pakistan
  • UAE
  • Oman

Group B:

  • Bangladesh
  • Afghanistan
  • Sri Lanka
  • Hong Kong

The event kicks off on 9 September, with Afghanistan facing Hong Kong in the curtain-raiser. Pakistan will open their campaign on 12 September against Oman, a game they’re expected to win comfortably, but one they cannot take lightly in modern-day T20 cricket.

Then comes the big one. The mother of all battles. India vs Pakistan on 14 September, a match that always delivers drama, passion and nerves, regardless of form or conditions.

If both teams qualify from their groups, fans could be treated to another India-Pakistan clash in the Super Four stage on 21 September. The grand finale is slated for 28 September.

Stay tuned to Brandsynario for the latest news and updates.

Money Back Guarantee is Perhaps One of Fawad Khan’s Best Works: Don’t Sleep on it

money-back-guarantee-is-perhaps-one-of-fawad-khans-best-works-dont-sleep-on-it

Recently, I was surfing for some Pakistani movies to watch, but I couldn’t bear the typical cliché commercial movies that were out there these days. Perhaps this led me to dig more, and I came across Fawad Khan’s Money Back Guarantee.

This masterpiece is probably the most underrated movie in the Pakistani cinema, and it’s evident why. Who likes a reality check? Certainly, no one from our political and societal panel.

Digging down the rabbit hole was a blessing because I will never forget how much I enjoyed this satirical comedy (that has THE Fawad Khan too).

Disclaimer: If any part of this film bears resemblance to you or your country…you flatter yourself!

Meet the Cast of Money Back Guarantee

Faysal Qureshi’s directorial debut, Money Back Guarantee (MBG), had a star-studded ensemble cast featuring:

  • Fawad Khan
  • Hina Dilpazeer
  • Gohar Rasheed
  • Javed Sheikh
  • Mikaal Zulfiqar
  • Kiran Malik
  • Adnan Jafar
  • Ayesha Omar
  • Wasim Akram and Shaniera Akram
  • Muniba Mazari
  • George Fulton

The film was released on April 21, 2023, during Eid al-Fitr, and it’s safe to say that the audience at that time didn’t expect what was coming for them. Maybe this is why it didn’t click with them, as the film was truly ahead of its time.

They Did it for the Plot (Quite, Literally)

Ah yes, the critics called it “confusing,” “incoherent,” and accused it of “trying to do too much.” To that, I say: exactly. When has great art ever been understood in its time?

The story follows a diverse group of misfits plotting a bank robbery, not just for cash, but as a rebellion against a broken system. Don’t let the slapstick fool you; beneath the jokes lies a razor-sharp commentary on class inequality, greed, and the shattered promises of democracy.

The film boldly explores the tug-of-war between capitalism and socialism, touching on a buffet of societal ailments: corruption, VIP culture, stereotyping, theft, political point-scoring, systemic injustice, and good old-fashioned discrimination.

It strikes a tone that’s equal parts satire and absurdist dramedy. What makes Money Back Guarantee remarkable is that it knows it’s ridiculous, yet it leans in unapologetically. The plot is carried by a chaotic ensemble of lovable degenerates who, while embodying chaos, also hold up a mirror to the very values the film critiques.

These degenerates represent Pakistan’s ethnic mosaic, each one a caricature drenched in irony. The film both mocks and magnifies the stereotypes society won’t let go of: Pushtoons as “dumb,” Christians as “Karanta” or “Choora” (slurs we still haven’t retired), Punjabis as “forever hungry,” and more.

Symbolism has been used at a stretch in the film, with the setting taking jabs at the core values of the subjects it inhabits.

Spoiler alert: Even Donald Trump has a cameo in this film… almost. Here is a glimpse:

The Main Roles: Fawad Khan and Wasim Akram

Now, onto the main point, Fawad Khan. Let’s not pretend that we didn’t go for Fawad Khan. We always go for Fawad Khan. In MBG, Fawad plays the polished face of a broken system; a man who can talk about economic reform while pocketing your wallet.

Fawad’s role as a cheapskate bank manager, Bux, who caters only to the wealthy and listens only to the powerful, is written to perfection. Tell me this doesn’t sound familiar! That’s an average “guy in finance” in Pakistan. Funny how midway in the movie, the film feels less satirical and more and more relatable.

His dialogue delivery and maniacal expressions are beautiful, to say the least. You can see why he is the highest-paid actor in Pakistan, specifically through this role.

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Fawad Khan as Bux in Money Back Guarantee

However, I do have one complaint: Fawad should’ve gotten more screen time, but then again, maybe the whole point was to keep us wanting more. The corrupt elite never show up too much; they just hover around the edges, pulling strings while the rest of us flail around in chaos.

Now onto the other main lead that also debuted with this movie: Wasim Akrim. One might think that this cricketer turned actor was a bad choice, but surprise, surprise, turns out he is an all-rounder. Apart from the iconic “Ariel Ariel” ad, the cricketer also excels in acting.

There’s something weirdly perfect about casting a national cricket legend as a cold, corporate puppet master. The same guy who once swung Yorkers now swings economic jargon like he’s been doing this all his life.

And Shaniera Akram? She plays the white-saviour role with such self-aware irony that you almost forget she’s an actual NGO figure in real life.

The Film was Truly Ahead of its Time

All in all, Money Back Guarantee needs to be watched for the variety it offers in terms of cast and characters, the awami comedy, the political jabs and definitely the scope of production.

Perhaps, if only it were released today, it might have gotten the recognition it deserves. But satire, that’s a mirror that never works well in our society, does it? We are better off with commercialised Bollywood-ish rom-coms that don’t burst our bubbles.

But for what it is worth, we really need to give the movie a try, and best believe you won’t be asking for your money back. You’ll be asking why we don’t make more films like this.

Stay tuned to Brandsynario for latest news and updates

“Show Real Issues Like Noor Mukadam, Zainab,” Says Saheefa Jabbar

show-real-issues-like-noor-mukadam-zainab-says-saheefa-jabbar

Saheefa Jabbar Khattak has ignited an important discussion by calling out the Pakistani drama industry for ignoring real-life tragedies and systemic issues.

In a recent Instagram carousel post, she revealed the hidden truths behind the television screens, encouraging content creators to move beyond superficial storytelling and focus on bringing impactful, thought-provoking narratives to the forefront.

A Bold Critique of the Drama Industry’s Priorities

Saheefa Jabbar didn’t hold back when she called out production houses for putting profit ahead of purpose. She pointed out that many projects lack the depth, sincerity, and bravery needed to tackle important societal issues. Instead of sharing genuine stories, the emphasis often shifts to glamour, ratings, and predictable drama.

Even though she’s received numerous acting offers, Saheefa has only appeared in five dramas. She made it clear that her choices were deliberate. “I always had more than enough work,” she shared, “but I didn’t say yes to everything. There were projects I simply didn’t believe in.”

Among her few screen roles, she passionately supported just two dramas, Beti and Bhool, because they conveyed strong messages that resonated with her.

Shallow Scripts and Cosmetic Storytelling

In her post, Saheefa expressed her frustration with the shallow way storytelling is often approached. She pointed out that many scripts don’t get the respect they truly deserve. “It’s pretty rare for a drama to be taken seriously during production,” she noted. “If we keep making dramas just to sell, we’ll continue to lose our purpose, our integrity, and the genuine stories that really need to be told.”

She also criticised the excessive glamorisation of characters, highlighting how lavish makeup and unrealistic costumes often overlook important aspects like class context or cultural background.

“We need to bring in stylists who understand how to dress a character according to their story, class, and culture,” she stressed. “What we need isn’t fantasy, it’s realism.”

A Growing Chorus Against Exploitation

Saheefa’s impactful message resonates with a growing number of actors who are finally finding their voices. Seasoned stars like Marina Khan and Syed Mohammed Ahmed, along with rising talents such as Alizeh Shah, Ramsha Khan, and Khushhal Khan, have all expressed their frustrations about late payments, subpar working conditions, and a lack of transparency in financial matters.

 

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These united voices are no longer just murmurs; they’re evolving into a powerful movement that’s calling for accountability from production companies, directors, and broadcasters.

Time to Reclaim Integrity in Pakistani Drama

Saheefa Jabbar’s post isn’t just a simple complaint; it’s a powerful wake-up call for an industry that seems to have lost its way. Her requests aren’t extreme; they’re just the basic standards we should expect in any healthy and ethical workplace.

She’s advocating for genuine storytelling, professional integrity, and, most importantly, accountability from those in creative positions.

Pakistan’s media has the incredible ability to produce content that can truly transform culture. But to achieve that, it needs to address its shortcomings, starting from how scripts are chosen to the treatment of actors on set.

Stay tuned to Brandsynario for latest news and updates

TikTok Removes Nearly 25 Million Videos in Pakistan Over Policy Violations

Tik Tok
TikTok was quick on the draw, removing 99.4% of flagged videos proactively and getting rid of 95.8% of them within just 24 hours.

TikTok took significant steps to tackle harmful content in Pakistan, removing more than 24.9 million videos from January to March 2025. The company shared these figures in its Community Guidelines Enforcement Report for the first quarter of 2025.

The platform took down these videos because they broke community guidelines. TikTok was quick on the draw, removing 99.4% of flagged videos proactively and getting rid of 95.8% of them within just 24 hours.

On a global scale, TikTok took down 211 million videos, which accounts for roughly 0.9% of all uploads. Their automated systems were responsible for detecting and removing over 184 million of those videos. Interestingly, TikTok also reinstated more than 7.5 million videos after a thorough review. The platform boasted an impressive 99% proactive removal rate worldwide, managing to take down 94.3% of flagged content within just one day.

TikTok’s report revealed key reasons behind the takedowns:

  • Misinformation: 45.5%

  • Sensitive or Mature Themes: 30.1%

  • Privacy and Security Violations: 15.6%

  • Safety and Civility Issues: 11.5%

  • Manipulated or AI-Generated Media: 13.8%

The platform emphasised its dedication to being transparent and keeping users safe, highlighting that these enforcement actions help maintain trust within the community. Users can find the complete Q1 2025 report available in both Urdu and English on TikTok’s Transparency Centre, which also provides resources for content moderation and digital safety.

With these proactive measures, TikTok is taking a strong stance against harmful, misleading, and unsafe content, working to create a safer environment for millions of users in Pakistan and beyond.

Stay tuned to Brandsynario for latest news and updates