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Apple iPhone 17 Expected to Launch in September

By
Mishal Zarrar
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apple-iphone-17-expected-to-launch-in-september

Apple enthusiasts, prepare yourselves; another phone is about to be released! According to reports, the Apple iPhone 17 is set to launch in the market in September 2025, and months before its release, it is already making headlines.

The upcoming Apple iPhone 17 series includes iPhone 17, 17 Pro, 17 Pro Max, and a new iPhone 17 Air. The launch of iPhone 17 Air marks a deviation from Apple’s existing smartphone lineups, which feature a Plus variant.

This time, the iPhones will have a lot more interesting and awaited features. One of them is 120Hz ProMotion displays and LTPO OLED technology, which now will be part of all the models.

Earlier, only higher-end models contained these features, signalling Apple’s move to democratise a premium experience across its entire lineup.

iPhone 17 Features: What We Know So Far

About the Design

There have been some significant changes in the iPhone 17 design according to the leaked images. The iPhone 17 Air dummy models have revealed that the phone will be the slimmest model of the series, marking Apple’s entry into the ‘ultra-slim’ smartphone market.

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Leaked Apple iPhone 17 Images

The Pro and Pro Max versions will feature the same camera setups. A key highlight of the design is that Apple may reintroduce aluminium bodies for all iPhones, excluding the Air model.

Reports suggest that the Air version may come with a Titanium-Aluminium hybrid body.

About the Camera 

The camera is perhaps the feature that has undergone the most change in the new Apple iPhone 17 series. The leaked images show a shift from the current squircle camera bump to a rectangular, aluminium-encased module.

This is a major change in the camera design and might result in better protection of the device.

The camera itself is also getting upgraded. All photography enthusiasts will be pleased with the new Apple iPhone 17 camera. The front-facing camera is reported to be upgraded from 12MP to 24MP, providing clearer selfies and better video calls.

The rear camera is also receiving important improvements. These include the 48MP tetraprism telephoto lens, which would offer advanced zoom capabilities in the iPhone 17 Pro Max.

Meanwhile, the iPhone 17 Air, despite featuring a single 48MP wide-angle lens, is expected to deliver impressive image quality, thanks to Apple’s computational imaging advancements.

About the Chipset

In regards to the chipset, the iPhone 17 and 17 Air are going to feature Apple’s new A19 chip, while the Pro models will likely use the more powerful A19 Pro chipset. Reports also indicated a potential upgrade to the RAM.

Apple may increase 12 GB RAM in at least three models, which is a significant jump over the 8GB in the current select models.

About the Price 

The price for the Apple iPhone 17 is still not revealed, however, it will follow the same structure, with the pro models costing more and the standard model costing less. The Air model, however, will be positioned at an affordable price.

Stay tuned to Brandsynario for the latest news and updates

ACCA Pakistan Releases Budget Proposal for FY 2025–26

By
Sania Saeed
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ACCA
This BSc programme, delivered in collaboration with ACCA, gives students the best of both worlds - gaining both credentials simultaneously.

LAHORE, 23 May 2025 — ACCA (the Association of Chartered Certified Accountants) Pakistan has officially released its comprehensive Budget Proposal for the fiscal year 2025–26, presenting a well-rounded, reform-oriented roadmap to strengthen Pakistan’s taxation system and promote sustainable economic growth.

This proposal reflects over a decade of engagement with Pakistan’s fiscal reform process and is informed by extensive consultation with ACCA’s Members’ Network Panel (MNP), comprised of experienced finance professionals from leading firms and industries across the country. This year’s document also includes insights from ACCA’s key Professional Insights (PI) reports, including Tax as a Force for Good, Public Trust in Tax, Technology and Tools of Tax Administration, and Business Confidence Survey, providing a rich global context to the local challenges.

“ACCA’s tax tenets stress simplicity, certainty, efficiency, and fairness. Our proposals reflect the voice of our members working across diverse sectors in Pakistan and are grounded in both international best practices and local realities,” said Assad Hameed Khan, Head of ACCA Pakistan.

“ACCA’s budget proposal recognises the urgent need for systemic reform and a vision for a self-reliant and prosperous economy. It sets out a clear, practical pathway for transforming Pakistan’s taxation system into one that not only raises revenue but actively enables economic opportunity and citizen trust,” said Aucky Pratama, Executive Director – Asia Pacific, ACCA.

“Haroon A Jan”, Head of Member Engagement ACCA, added: “This proposal is a reflection of the collective insight of our professional community in Pakistan. We’ve worked hard to ensure that the recommendations are practical, policy-relevant, and guided by ACCA’s global best practices, while staying grounded in the realities of Pakistan’s tax and economic landscape.”

Key Highlights of the Proposal:

  • Simplification: Proposal to establish an independent Tax Law Simplification Commission, building on international models like the UK’s Office of Tax Simplification and India’s Direct Tax Code initiative.
  • Certainty: A proposed 3–5 year Tax Policy Roadmap to improve predictability, support business planning, and attract investment.
  • Openness & Transparency: Recommendation for a Taxpayer Engagement & Transparency Portal, modelled on Canada’s CRA and the UK’s HMRC public consultation mechanisms.
  • Fairness: Harmonised tax rates for salaried and non-salaried individuals, equitable treatment of sportspersons and professionals, and a 35% marginal tax rate for income exceeding PKR 50 million.
  • Incentivisation: Targeted tax relief for IT and AI-based R&D, green economy investment, and documented trade (e.g., Section 65A restoration).
  • Digital Enablement: Expansion of mandatory e-filing and POS integration, with support from global examples like Estonia’s e-Tax Board and India’s AI-driven tax audits.
  • Dispute Resolution Reform: Proposal to reinstate judicial neutrality by appointing tribunal members through the Federal Public Service Commission (FPSC).
  • Accountability: Establishment of an Independent Tax Oversight Body, following the models of TIGTA (US) and Australia’s Inspector-General of Taxation.

 

Strategic extracts from ACCA’s global Professional Insights reports are included in the proposal to link policy with global best practices and thought leadership.

  • Top 3 Roadmap Priorities: The proposal now includes a structured roadmap for the three most urgent reforms—Tax Law Simplification, Policy Certainty, and Real Estate Valuation Reform.
  • Professional Credentials: The proposal leverages the expertise of ACCA’s Members’ Network Panel and includes a spotlight on global tax experts who contribute to ACCA’s knowledge base.

“This document reflects our intent to contribute not just as technical advisors, but as partners in Pakistan’s economic development journey,” said Rauf Ali Jan FCCA, Chairman of ACCA Pakistan’s MNP and Head of the Taxation Subcommittee.

ACCA reiterates its willingness to work alongside public institutions, businesses, and civil society to support a fiscally sustainable and investment-friendly environment. The full proposal is available on request and will be shared with key stakeholders and decision-makers in the coming weeks.

Bilal Bin Saqib Appointed PM’s Special Assistant on Crypto

By
Yousuf Yaseen
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bilal-bin-saqib-appointed-pms-special-assistant-on-crypto

Prime Minister Shehbaz Sharif has increased the number of cabinet members to 55 by appointing Bilal Bin Saqib as his special assistant on blockchain and cryptocurrency with the status of a state minister.

This appointment comes weeks after Saqib was named Chief Advisor to the Finance Minister for the Pakistan Crypto Council (PCC), where he is also the CEO. According to the official press release, Saqib will develop a regulatory framework for digital assets that aligns with FATF guidelines.

His tasks will include launching Bitcoin mining projects and overseeing blockchain use in governance, finance and land record systems.

This development follows the federal government’s announcement of allocating 2,000 megawatts (MW) of electricity for the first phase of a national plan to support Bitcoin mining and AI data centres.

Alongside this, the Ministry of Finance revealed a plan to regulate digital assets and boost Pakistan’s virtual asset economy. The government has supported creating the Pakistan Digital Assets Authority (PDAA), which will oversee blockchain-based financial infrastructure.

This authority will oversee a $300 billion informal crypto market, support the tokenisation of national assets and debt, and clarify regulations for investors. It will also monetise surplus electricity through regulated Bitcoin mining, encourage innovation, and support youth and startups in blockchain projects.

The Pakistan Crypto Council continues to play a key role in crypto policy and youth engagement. Pakistan has over 50 million crypto users, with annual trading volumes above $300 billion. It ranks among the top five countries for crypto adoption.

Of Pakistan’s 240 million population, 70% are under 30. Pakistan is also the third-largest freelancer market, with over 50,000 IT graduates entering the workforce annually.

Who is Bilal Bin Saqib?

Bilal Bin Saqib is a UK-based entrepreneur, honoured by King Charles III and the late Queen Elizabeth II. In 2023, he received an MBE for leading the One Million Meals campaign during COVID-19.

He holds a Master’s from LSE in Social Innovation and co-founded Tayaba, which introduced the H2O Wheel to help with Pakistan’s water crisis.

Stay tuned to Brandsynario for the latest news and updates

Stylo Sale Live Now: Enjoy 51 Percent Off on Fashion

By
Web Desk
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stylo-sale-live-now-enjoy-51-percent-off-on-fashion

In celebration of the nation’s unwavering spirit, Stylo, one of Pakistan’s most recognised fashion and footwear brands, has announced its ‘Azm-e-Pakistan Sale’, offering a flat 51% discount on selected items. The sale runs from May 24 to May 28, both in-store and online, making it accessible to shoppers across the country.

This limited-time offer isn’t just a seasonal promotion, it reflects a celebration of national pride and unity, with Stylo encouraging customers to embrace Pakistani resilience with style.

A Legacy of Style Since 1974

Starting as a small shoe business in Lahore, Stylo was founded by Azhar Hussain Siddiqui with a humble beginning. Over the years, it has grown into one of Pakistan’s most recognized fashion brands, with more than 250 stores in over 100 cities. Today, it’s a go-to choice for women, families, and anyone who values stylish designs at affordable prices.

This latest sale brings even more value to customers, making everything from shoes to fragrances available at nearly half the original cost.

Women’s Shoes – Comfort Meets Elegance

Stylo’s core strength has always been its wide range of ladies shoes. The Azm-e-Pakistan Sale brings a great selection of styles, including everyday flats, casual slip-ons, and eye-catching heels perfect for festive events. The designs are both functional and fashionable, catering to working women, students, and homemakers alike. With cushioned soles, contemporary cuts, and vibrant shades, each pair offers style without compromising comfort.

sneakers–for-the-trendsetters

Sneakers – For the Trendsetters

The sneaker trend continues to dominate fashion, and Stylo has ensured a wide selection is part of the sale. From classic whites to bold, sporty styles, the sneakers collection provides something for both teens and adults looking for fashion-forward footwear that can keep up with a fast-paced lifestyle.

sneakers–for-the-trendsetters

Sandals – Perfect for the Season

With summer in full swing, Stylo’s sandals are a highlight of the sale. Strappy designs, slip-ons, and cushioned flats provide breathable comfort for everyday wear. Whether for casual outings or semi-formal events, these sandals are versatile, stylish, and affordable thanks to the current promotion.

sandals-perfect-for-the-seasonHandbags – Timeless Pieces for Everyday Use

Stylo’s handbags remain a customer favourite, and the Azm-e-Pakistan Sale features a diverse selection of totes, crossbody bags, and clutches. These handbags are not only practical but also stylish, with designs that easily transition from day to night. The sale offers the perfect opportunity to invest in staple pieces without overspending.

Women’s Bags – Functional and Fashionable

In addition to handbags, Stylo is also offering discounts on its range of women’s bags. Perfect for work, university, or daily errands, these bags are thoughtfully designed to balance style and practicality. With plenty of space and modern designs, they fit seamlessly into any routine.

womens-bags-functional-and-fashionable

Pret Wear – Fashion Made Easy

Stylo’s sale includes both ready-to-wear and unstitched outfits, giving women plenty of options to choose from. Whether you prefer the convenience of ready-to-wear pieces like printed kurtas and two-piece stitched sets or want to create your style with unstitched fabrics, there’s something for every taste. These collections are perfect for casual days or semi-formal occasions and are especially popular with young professionals and students who like trendy yet easy fashion.

Kids’ Collection – Stylish Picks for the Little Ones

Stylo offers a wide variety of kids’ footwear and accessories that meet the needs of every child. Whether it’s durable school shoes built for long days in the classroom or comfortable sandals and sneakers for playtime, each pair is designed to be both practical and fun. Parents can trust that these shoes will keep their children comfortable and stylish all day long.

fragrances-everyday-luxury

Stylo’s fragrance collection, which has quietly gained popularity, is also included in the Azm-e-Pakistan Sale. The range includes light, refreshing scents ideal for everyday wear, catering to varied preferences from floral to musky notes. With 51% off, customers can affordably add a touch of luxury to their daily routines.

A Celebration of Resilience and Pride

Stylo’s Azm-e-Pakistan Sale is more than just a shopping event. It reflects a tribute to the determination, unity, and strength of Pakistan. It aligns the act of shopping with a deeper message of self-expression, national pride, and celebration.

Consumers can explore the Stylo Azm-e-Pakistan Sale from May 24 to 28, either by visiting their nearest store or browsing the collection at stylo.pk. With a flat 51% off on selected products, it’s a rare chance to access high-quality, fashion-forward items at an incredible value.

For those looking to shop with heart and purpose, this sale offers the perfect opportunity.

Stay tuned to Brandsynario for the latest news and updates

At Least 49 Killed In Israeli Strikes On School-Turned-Shelter

By
Yousuf Yaseen
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israeli-strikes-on-gaza-school-and-home-kill-at-least-49

At least 49 Palestinians were killed on Monday morning after two Israeli airstrikes targeted a school and a home in Gaza City and Jabalia in northern Gaza.

According to Anadolu Agency, a medical source confirmed that 30 people died after an Israeli airstrike hit the Fahmi Al-Jirjawi school in the al-Daraj neighbourhood of Gaza City. The school was being used as a shelter for displaced individuals.

Al-Aqsa TV and other local sources reported that a fire broke out in the tents after the bombing. Eyewitness videos circulated online showing burnt bodies, many of them children and people screaming as flames spread around them.

“Charred corpses and the screams of displaced people engulfed in flames were seen and heard from the site,” said one report.

The Israeli army confirmed the strike, saying the school had been turned into a “command and control centre” by Hamas. However, they did not provide any evidence to support this claim.

In another airstrike on a home in Jabalia town, 19 people were killed and others were injured, according to a medical source. Eyewitnesses told Anadolu that the building was completely destroyed and had been housing several displaced families.

Humanitarian Aid to the Gaza Strip

The recent escalation follows a nearly three-month blockade that has limited humanitarian aid to the Gaza Strip. This has led to more international criticism of Israel.

At a summit in Madrid over the weekend, global leaders called for an end to the “inhumane” and “senseless” conflict. Humanitarian organizations added that the limited aid reaching Gaza is not enough to address the growing hunger and health crises.

According to Gaza’s health ministry, at least 3,785 people have been killed since the truce ended on March 18, raising the total death toll to 53,939, most of them civilians, as reported by AFP.

Earlier, footage showed Israeli troops firing shots at a group of 25 foreign diplomats visiting Jenin in the Israel-occupied West Bank, causing a wave of outrage and calls from leaders around the world. The delegation consisted of diplomats and ambassadors from 31 countries, including Italy, Canada, Egypt, Jordan, China, Russia and the UK.

The ongoing Israeli military offensive, which began in October 2023, has displaced 90% of Gaza’s 2 million population, worsened the hunger crisis, and caused severe destruction.

The International Criminal Court has issued arrest warrants for Israeli Prime Minister Benjamin Netanyahu and ex-Defense Minister Yoav Gallant over war crimes in Gaza. Israel is also facing a genocide case at the International Court of Justice.

Stay tuned to Brandsynario for the latest news and updates

How the Pakistan Military has Refreshed its Brand

By
Areeb Asif
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a-war-beyond-the-border-how-the-pakistan-military-has-refreshed-its-brand

For decades, the Pakistan military has been viewed through a rigid, autocratic lens. It is believed that the military institution’s influence extends well beyond the battlefield, into politics, the economy and civilian life. This has done more damage than good to our democratic nation.

However, now (post Indo-Pak war), there has been an unexpected shift in this script. Suddenly, the nation that once avoided discussing the military now can’t stop praising it..

From Stoicism to Soft Power

Today, the military understands that it needs to fight a war of narratives, optics, and social media relevance as well as the one on the battlefield.

Historically, the Pakistan military projected power through rigidity. However, recent initiatives indicate a deliberate move towards a more approachable and relatable persona. The Inter-Services Public Relations (ISPR), the military’s media wing, has been instrumental in this rebranding effort.

How? By producing content that highlights humanitarian efforts, educational initiatives and community engagement. These narratives are often fronted by young, articulate officers who resonate with the public, especially the younger demographic.

A notable aspect of this rebranding is the emergence of officers who combine professional competence with a charismatic presence. For instance, Air Vice Marshal Aurangzeb Ahmed. He gained widespread attention for his role during the recent conflict with India.

His composed demeanour and articulate communication during press briefings earned him admiration, with many on social media referring to him as the “PAF’s poster boy.” Such figures have become instrumental in humanising the military and making it more relatable to the public.

“By humanising its officers and promoting good-looking, relatable figures, the military is trying to reshape how the younger generation sees them — not as overlords, but as role models” says Farah Zubair, a media researcher at a Karachi-based think tank.

The Political Undercurrent

Despite the image overhaul, questions remain about the military’s role in political life. Critics argue that this branding shift is an attempt to neutralise criticism while maintaining the same hierarchical control over civilian institutions and politics. They believe this will only escalate the political engineering and this time it won’t be called out due to the glorification.

“You don’t want Pakistan to become an even more militarised, unaccountable state and those are some of the conversations that has been happening right now” says Farieha Aziz, a podcast host for Dawn (english).

However, proponents claim that the softer, more relatable image humanises the military. This is incredibly crucial for fostering unity in a divided nation.

The Verdict: Pretty Faces, Pretty Power?

The Pakistani military’s rebranding is not just about new faces but also about shaping new narratives. In the past, authority was derived from fear. Today, it seeks legitimacy through admiration. Whether that admiration is earned through good governance or good genes remains up for debate.

But one thing is clear: this is a war not only fought in Kashmir or Balochistan, but also in hearts and minds. And in this war, charm may be just as important as command.

Stay tuned to Brandsynario for latest news and updates

Capture the Moment

By
Web Desk
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capture-the-moment-by-naeem-sadiq
capture-the-moment-by-naeem-sadiq

Written by Naeem Sadiq

Four historic days in May 2025 will forever be etched in Pakistan’s history. These were not just days of national pride, but a turning point — a rare opportunity to redefine our identity and reimagine our future. Should we not cherish this ‘rebirth’ as a foundation for building a new, reformed, and forward-looking Pakistan?

It would be a significant mistake to overlook the significance of these events or to fail in applying their underlying principles across all institutions of the country. These days have reminded us of a crucial truth: nations are not built on cynicism, hatred, hollow speeches, or self-serving narratives.

Instead, they are built on vision, professionalism, technological advancement, discipline, continuous learning, and skill development. They are sustained by strong systems and institutions, not by individuals or age-old slogans.

Consider this: in one province, we changed 24 Inspectors General of Police over 20 years — yet the performance of the police remained stagnant. Why? Because we swapped faces, not systems. Our national discourse often centres on corruption and incompetence, but it largely ignores the need for substantive, evidence-based, and professionally grounded reform.

It was our armed forces that made us stand tall and proud during this defining moment. They demonstrated how history can be reshaped through professionalism, strong institutional frameworks, a commitment to learning, digitalisation, meritocracy, rigorous training, and unwavering courage.

The Demand for Efficiency and Excellence Nationwide

This success compels us to ask a fundamental question: Why can’t these principles be applied across all government entities — from ministries and commissions to police, railways, WAPDA, steel mills, EOBI, FBR, Pakistan Post, schools, hospitals, and municipalities?

Why do we continue to accept dysfunctional bureaucracies and outdated systems, rather than demanding similar standards of efficiency and excellence from every public institution? This is the moment to reflect and to act.

We must seize this window of opportunity to initiate widespread reforms and push for institutional performance that meets global standards. The path forward begins with humility, simplicity, and austerity.

End wasteful spending on ceremonial events, self-promotional banners, luxury vehicles, and helicopter rides funded by taxpayers. We need to focus on systemic reform by downsizing government departments, integrating digital technology, and eliminating outdated practices like physical files and favouritism.

Each department must be held accountable to clear, measurable goals within set timelines. Technology should be at the heart of governance, particularly in healthcare, education, municipal services, data management, and public service delivery.

Robust Systems are the True Engines of Change

Replace multi-layered bureaucratic processes with transparent, digitized systems to curb corruption, reduce delays, and improve citizen experiences. Make it possible for every citizen to complete transactions with the government — from payments to documentation — through digital platforms such as bank or mobile apps. Focus governance on merit, training, reforms, and digitization.

We must also put an end to the culture of appointing friends, family members, and political allies to senior roles in public organisations. This has transformed state institutions into havens for opportunism rather than service.

The criteria for leadership must be redefined to prioritise humanity, discipline, ethics, public service, and digital proficiency — qualities currently overlooked.

While the challenge of transforming an entrenched, underperforming, and digitally illiterate bureaucracy is immense, it is a task that must be undertaken with urgency. A manager’s first duty is not to harm; the second is to create value.

Ultimately, any reform agenda will be meaningless unless it uplifts those who are marginalised by society — the sanitation workers, coal miners, railway porters, factory labourers, and security guards who keep the country running.

Real equity demands that we dismantle the unjust privileges enjoyed by elites and instead ensure a living wage and pensions for our ordinary citizens.

We stand at a crossroads. This is a unique and powerful moment to transform Pakistan. Let us not let it pass. Let us capture it — and change the course of our history forever.

Stay tuned to Brandsynario for the latest news and updates

Karachi’s Temperature is Expected to Reach 39°C Today

By
Maham Hussain
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karachis-temperature-is-expected-to-reach-39c-today

Karachi is facing intense heat today. According to the Pakistan Meteorological Department, Karachi’s temperature is expected to reach 39°C. Due to high humidity, it could feel like 49°C.

The MET office said the heat and humidity will continue over the next 24 hours. Humidity is at 67%, and winds are blowing from the west at 16 kilometers per hour. Officials have advised people to stay hydrated and avoid direct sunlight during peak hours due to the heatwave-like conditions.

Meanwhile, most parts of the country will likely remain hot and dry over the next twelve hours. The MET office expects rain, windstorms, or thunderstorms to hit Gilgit-Baltistan, Kashmir, Khyber Pakhtunkhwa, Islamabad, the Potohar region, and North/Southeast Balochistan by evening or night. The forecast also includes chances of isolated heavy rainfall or hailstorms.

Major cities reported the following temperatures this morning:

  • Islamabad: 22°C

  • Lahore: 27°C

  • Karachi: 31°C

  • Peshawar: 25°C

  • Quetta: 19°C

  • Gilgit: 16°C

  • Murree: 13°C

  • Muzaffarabad: 20°C

In Indian Illegally Occupied Jammu and Kashmir, dry weather is expected in Srinagar, Leh, Pulwama, Anantnag, Shopian, and Baramula. Jammu is likely to stay hot and dry as well.

Morning temperatures recorded in these areas are:

  • Srinagar: 14°C

  • Pulwama: 14°C

  • Jammu: 26°C

  • Leh: 3°C

  • Anantnag: 15°C

  • Shopian: 13°C

  • Baramula: 19°C

Authorities continue to warn residents to take precautions as the heatwave affects multiple areas.

Stay tuned to Brandsynario for the latest news and updates.

Crunchyroll Anime Awards 2025: Demon Slayer Wins Big

By
Areeb Asif
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crunchyroll-anime-awards-demon-slayer-and-attack-on-titan-win-major-awards

The 9th Crunchyroll Anime Awards 2025 were held on May 25th in Tokyo, Japan. While Solo Levelling dominated the award game this time (taking home a record-smashing nine awards), the two veteran series, Demon Slayer and Attack on Titan, weren’t behind in their winning legacy.

These wins reminded the anime world that no matter how crowded the stage gets, if the work is good, it will always withstand.

Demon Slayer Dethrones One Piece as Best Continuing Series

In a surprising turn, Demon Slayer clinched the Best Continuing Series award for its Hashira Training Arc. That too, by ending One Piece’s two-year winning streak in this category.

This loss for One Piece has come as quite a surprise; the series’ showcased meteoric improvement in animation quality for the Egghead Arc over the last year. However, Demon Slayer’s consistent delivery of high-quality storytelling and animation, especially in the Hashira Training Arc, resonated more with audiences and critics alike.

In an era where long-running series often lose their luster, Demon Slayer has done the unthinkable: it’s only getting sharper with age.

Attack on Titan Receives Inaugural Global Impact Award

And then there’s Attack on Titan, the apocalyptic plot that initially began as a bloody survival story and has now evolved into a cinematic masterpiece based on freedom, morality and ideology. While it may not have racked up a dozen trophies this year, it did win something far more significant: the inaugural Global Impact Award.

The accolade reflects the series’ role in bringing anime to a broader international audience and its contribution to the medium’s evolution. Director Yuichiro Hayashi accepted the award, highlighting the series’ journey and its impact on fans worldwide.

The Fandom Divided: Applause and Outrage

Of course, no anime award season would be complete without drama. Some fans weren’t thrilled with Demon Slayer’s double win, claiming the Hashira Training Arc was “just filler in pretty clothes.” Others felt Attack on Titan was being sentimentalised in its farewell.

But these fan wars will never stop. There is no doubt that all the series were well deserving. But not everyone can win, right? Sometimes the new ones will flip the script and in other times, the veterans will gatekeep the legacy. It is really not that deep after all.

Winners of the Crunchyroll Anime Awards 2025

  • Solo Leveling won Anime of the Year, as well as Best Score and Best Main Character for Sung Jinwoo.
  • The Film of the Year award went to Look Back
  • Demon Slayer earned Best Animation and Best Continuing Series for the Hashira Training Arc.
  • Keiichiro Saito was named Best Director for his work on Frieren: Beyond Journey’s End.
  • Ninja Kamui was celebrated as Best Original Anime
  • Blue Box claimed the award for Best Romance Anime.
  • The catchy theme song Otokone by Creepy Nuts for Dan da Dan took home Best Anime Song
  • The 2025 Anime Awards winners also honoured new voices and genres: Lohit Sharma was awarded Best Voice Actor (Hindi) for voicing Satoru Gojo in Jujutsu Kaisen Season 2.
dan-da-dan-is-one-of-the-ninth-crunchyroll-anime-awards-nominees.
“Dan Da Dan” is one of the ninth Crunchyroll Anime Awards nominees

With incredible performances, star presenters, and a long list of deserving 2025 Anime Awards winners, this year’s Crunchyroll Awards proved why anime continues to grow as a worldwide cultural force.

Stay tuned to Brandsynario for the latest news and updates.

Bangladesh Lose Mustafizur Rahman to Injury Ahead of T20Is

By
Web Desk
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bangladesh-lose-mustafizur-rahman-before-pakistan-t20is

Just when Bangladesh thought their squad was ready for the challenge in Lahore, another big blow hit the camp — Mustafizur Rahman is out.

The left-arm pace wizard, who has been in and out of the team due to fitness concerns over the years, has now been ruled out of the upcoming T20I series against Pakistan, starting May 28. And this time, it’s not a recurring injury — it’s a painful one, literally.

IPL Injury Comes at the Wrong Time

Mustafizur, who was playing for Delhi Capitals in the IPL 2025, copped a nasty blow on his left thumb during the match against Punjab Kings on May 24. While trying to take a sharp caught-and-bowled chance off Josh Inglis, the ball hit him flush on the hand.

According to Bangladesh team physio Delowar Hossain, scans revealed a clip fracture — and that means two to three weeks on the sidelines.

bangladesh-lose-mustafizur-rahman-before-pakistan-t20is

“This injury requires a period of rest and rehabilitation. We’ll assess again after two weeks,” Hossain shared.

Given the short timeline and the tight schedule, there was no way Bangladesh could risk aggravating the injury. The team management moved quickly and named Khaled Ahmed as his replacement.

A Third Blow Before the Series Starts

It’s not just Mustafizur. Bangladesh’s plans have been rocked by multiple withdrawals even before a ball has been bowled in the series.

Nahid Rana pulled out citing personal reasons. Soumya Sarkar injured his back and was replaced by Mehidy Hasan Miraz. And now, Mustafizur is out too.

Talk about bad timing, right? The Tigers, who are looking to bounce back after a 2-1 T20I series loss to UAE in Sharjah, now head to Lahore a little lighter on experience.

Enter Khaled Ahmed: A Man in Form

While Mustafizur’s absence is a setback, it opens the door for Khaled Ahmed, who’s been quietly making waves across formats.

bangladesh-lose-mustafizur-rahman-before-pakistan-t20is

The 2024–25 season has been a memorable one for the pacer. Across all formats, he’s picked up a whopping 77 wickets at 21.74. Even in the recently concluded Bangladesh Premier League (BPL), Khaled shone with 20 wickets at an average of 21.55.

He might not have the variations of the Fizz, but Khaled brings in pace, bounce, and a hunger to prove himself on the big stage. For a bowler who’s often been labelled a red-ball specialist, this T20 call-up is a chance to change perceptions.

Stay tuned to Brandsynario for the latest news and updates.

Beware! The Heatwave Might be Triggering Skin Conditions

By
Mishal Zarrar
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beware-the-heatwave-might-be-triggering-skin-conditions

Summer can be quite harsh in certain areas of Pakistan, particularly in Sindh and South Punjab. These regions are experiencing a persistent heatwave, leading to mild discomfort and even heatstroke. What’s worse is that recently, a skin specialist, Dr. Waqar Malik, reported that the effects of heatwave are going beyond just dehydration as it is now causing various skin conditions like fungal infections, acne flare-ups and body odor issues.

In cities suffering from severe heatwave, citizens are reporting prickly heat, foot fungus, under arm infections and rashes. If these conditions are left untreated, they can cause pigmentation and recurring skin-conditions that can worsen over time, Dr. Malik Confirmed.

What Does a Heat Rash Look Like? 

One of the most common effects of the heatwave is rash. Heat rash are usually raised spots about 2-4mm, at times even filled with fluid. These spots are grey or white and might be hard to see on dark skin.

Personal Hygiene is Key 

To prevent such skin conditions from happening, the key is personal hygiene. Dr. Malik recommended taking a shower twice a day, especially during humid days when you are sweating a lot. The use of prickly heat powders is also recommended on skin folds, as well as cooling gels like Aloe Vera. Any heavy cream should strictly be avoided, and people who wear makeup should avoid putting on too much, for that will clog the pores and cause acne during the humidity.

Clothes also make a huge difference. Tight-fitting and thick material clothes, like tights and pants, should be avoided, instead, one should wear loose-fitting clothes that allow the air to pass. Choose fabrics like lawn, cotton or linen that are soft and breathable on the skin. Also, wear light colours as they do not absorb heat but rather reflect it.

Dr. Malik also emphasised on not being under direct sun in this heatwave during peak hours i.e. between 11 am to 4pm, and apply sunscreen when doing so.

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Shaheen Afridi’s Glory Hat-trick: How Qalandars Made History

By
Huzaifa Gaba
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shaheen-afridi-lahore-qalandars-made-history-in-psl-10-world-club-championship-returns-psl-vs-ipl

If there’s one thing Shaheen Shah Afridi knows how to do, it’s win titles. And on Sunday night at the Gaddafi Stadium, the Lahore Qalandars captain etched his name in Pakistan Super League (PSL) history by becoming the first-ever captain to lift three PSL trophies.

That’s right. Three. A feat unmatched by anyone in the league’s history. And this one? This one had drama, nerves, big hits, and a finish that only PSL finals seem to masterfully script.

Shaheen Afridi: The PSL Kingpin

At just 25, Shaheen Afridi has done what seasoned leaders couldn’t — build a dynasty. He took over a misfiring Lahore Qalandars in 2022 and turned them into serial winners.

  • 🏆 2022: Champions
  • 🏆 2023: Champions again
  • 🏆 2025 (PSL 10): ONCE AGAIN CHAMPIONS

While others like Misbah, Sammy, and Rizwan have one title each to their names, Shaheen now stands head and shoulders above the rest. And let’s be honest — it’s not just the trophies, it’s the way he’s led from the front that’s won him the league’s respect.

A Final for the Ages: Qalandars vs Gladiators

Lahore’s final showdown against Quetta Gladiators was nothing short of a rollercoaster. Set a daunting 202-run target, Qalandars needed something special. And boy, did they deliver!

Youngster Mohammad Naeem wasted no time and went into beast mode early on. His 47 off just 27 balls — featuring six towering sixes — gave Lahore the kind of start every team dreams of in a chase like this.

His aggressive opening stand of 39 and then a 46-run partnership with Abdullah Shafique ensured Lahore had their foot on the pedal early.

Shafique wasn’t far behind either. With a solid 41 off 28, including four classy boundaries and a big six, he kept the scoreboard ticking until his dismissal left Lahore at 115/3 in the 13th over.

With Naeem and Shafique back in the dugout, the pressure started to mount. Thisara Perera and Bhanuka Rajapaksa found themselves bogged down by some crafty bowling from the Gladiators.

The required run rate? Creeping over 10. The crowd? Anxious.

But then came the man who had just jetted in from England after a Test match — Sikandar Raza.

Raza and Perera: The Calm Before the Carnage

Raza’s cool head and Perera’s brute force formed the perfect storm. Raza released the pressure with back-to-back boundaries off Mohammad Amir — not an easy feat at the death.

Meanwhile, Perera brought up a rapid-fire fifty in just 28 balls, showing that his experience in crunch moments is still priceless.

And then came the final over. 13 needed off 6. Tension. Silence. Drama. With 8 needed off 3 balls, Raza did what match-winners do — he backed himself.

A crunching six over cover point off Faheem Ashraf brought the crowd to its feet. One ball later, he whipped the next delivery to the midwicket fence.

The Legacy Grows

This victory wasn’t just about the final — it was about a team that’s grown under a leader who has matured faster than anyone expected.

Shaheen Afridi isn’t just collecting trophies — he’s building a legacy. And with a balanced squad, young guns firing, and seasoned stars delivering under pressure, Lahore Qalandars now look like a PSL superpower.

And for fans? This wasn’t just another win. It was a night to remember. A captain to celebrate. And a team that’s now written its name in gold.

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Eid-al-Adha Likely to be Celebrated on June 7, Says Suparco

By
Maham Hussain
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Eidul Azha likely to be celebrated on June 7, says Suparco

Eid-al-Adha will likely be celebrated across Pakistan on June 7, 2025, according to the Space and Upper Atmosphere Research Commission (Suparco). The commission announced the expected date for the crescent moon sighting for Zilhaj 1446 AH. They based this prediction on scientific analysis, astronomical data, and modern observation methods.

Suparco said the new moon for Zilhaj will appear on May 27, 2025, at 8:02 pm Pakistan Standard Time. On May 27, which is 29 Ziqa’ad, the moon’s age at sunset in Pakistan will be about 11 hours and 34 minutes.

They added, “Even under the most ideal weather circumstances, the chance of the moon being seen over the country is very low as there would only be a 37-minute interval between sunset and moonset.” Because of this, Suparco expects Zilhaj to start on May 29, 2025.

Eid-al-Adha, which falls on the 10th day of Zilhaj, will be observed on June 7, 2025. However, Suparco stressed that the Central Ruet-e-Hilal Committee has the final authority on moon sighting. They said, “The Central Ruet-e-Hilal Committee confirms finally based on eyewitness testimony and weather circumstances.”

Eid-al-Adha is a major Islamic festival that marks the end of the Haj pilgrimage. Muslims worldwide celebrate it to honor Prophet Ibrahim’s (AS) willingness to sacrifice his son as commanded by Allah.

This announcement helps people plan for the holiday, but they will wait for the official moon-sighting committee’s final confirmation.

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Sikandar Raza’s Jet-Lagged Journey to PSL Glory

By
Huzaifa Gaba
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sikandar-raza-leads-lahore-qalandars-to-psl-10-glory-imad-wasim-icc-yet-to-approve-world-club-t20-championship-as-rumours-swirl

There are dramatic finishes, and then there are stories that feel like a script straight out of a sports film. The heroics of Sikandar Raza for Lahore Qalandars in the PSL 10 final fall firmly in the latter. This wasn’t just about runs, wickets, or titles — it was about heart, hustle, and an insane amount of air miles.

Just a day before the PSL 2025 final, Raza was padding up for Zimbabwe in a historic Test match against England at Trent Bridge. Less than 24 hours later, he was walking out under the floodlights at the Gaddafi Stadium in Lahore, hitting the winning runs for Lahore Qalandars.

From Test Whites to Qalandars’ Green

On paper, Zimbabwe had just lost a one-off Test against England — their first in over two decades on English soil. But for Sikandar Raza, the Test match was just the beginning of a whirlwind journey. No recovery days. No extended media duties. Just a mission.

Once the stumps were drawn at Trent Bridge, Raza jumped into a friend’s car and was rushed to Birmingham Airport. With no business class seats available, he flew economy to Dubai, waited six hours, transferred to Abu Dhabi, and finally caught a flight to Lahore.

Still in transit when the toss happened, Shaheen Afridi calmly announced, “Raza’s playing tonight.” Unbelievable? Definitely. Impossible? Not if you’re Sikandar Raza.

Sikandar Raza: The Match-Turner

Raza’s impact was immediate. He came on early and picked up the crucial wicket of Rilee Rossouw. But it was his batting that sealed his spot in PSL folklore.

With 57 needed off 20 and Mohammad Amir steaming in, Qalandars were staring down the barrel. But Raza wasn’t rattled. A boundary, then a six — clean, composed, clutch. Suddenly, hope returned.

In the final over, Qalandars needed 8 off 3. Faheem Ashraf bowled a near-perfect wide yorker. But Raza? He reached for it, found the middle of his bat, and sent it sailing over cover for six. The next delivery? Dispatched to midwicket. Game. Set. Trophy.

As fireworks exploded, Raza was hoisted high by his teammates — a moment frozen in PSL history. This wasn’t just a win. This was a story of resilience, selflessness, and the beautiful madness of cricket.

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Government Plans to Increase Defence Budget, Says Ahsan Iqbal

By
Maham Hussain
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Government Plans To Increase Defence Budget, Says Ahsan Iqbal

Planning Minister Ahsan Iqbal has confirmed that the government will increase the defence budget next fiscal year. At the same time, he assured the public that it plans to provide relief. Importantly, Iqbal clarified that the International Monetary Fund (IMF) did not pressure the budget.

Speaking to a delegation of engineers led by Engineer Ameer Zameer, Secretary General of the Institution of Engineers Pakistan, Iqbal emphasized India’s water aggression. He promised the government would dedicate funds on a priority basis to guarantee the country’s long-term water security. He pushed for the rapid completion of hydro projects like the Diamer-Bhasha Dam to deny India any advantage.

Iqbal attributed the budget delay to the prime minister’s foreign trip and Eid holidays. He reiterated the government’s commitment to relief and announced a paid internship programme for young engineers. He vowed to include their demands in the new budget.

Regarding tensions with India, Iqbal said the nation stayed united after recent military success. Furthermore, he condemned PTI founder Imran Khan, saying, “Imran Khan has not responded favorably to COAS Field Marshal Syed Asim Munir’s acknowledgment for exemplary leadership.” He insisted the government will oppose any moves that threaten national unity.

IMF Talks Progress

Meanwhile, the government continues talks with the IMF on the upcoming budget. The Federal Board of Revenue (FBR) proposed lowering income tax rates for salaried people by 2.5%. However, the IMF rejected raising the non-taxable income limit from Rs0.6 million to Rs1.2 million. Instead, it considers reducing the lowest tax rate from 5% to 1%. It may also lower the highest tax slab from 35% to 32.5%. People earning over Rs1 million monthly will face a 10% surcharge, while the super tax on higher incomes might decrease gradually.

The government is reviewing proposals to raise military salaries. Civilian pay and pensions will increase according to inflation. Depending on expenditures, the FBR may raise its tax collection target from Rs14.05 trillion to Rs14.2 trillion.

Nathan Porter from the IMF stated, “We had productive conversations with the authorities on their FY2026 budget plans and economic policy reforms supported by the 2024 Extended Fund Facility (EFF) and the 2025 Resilience and Sustainability Facility (RSF).” He added Pakistan aims for a primary surplus of 1.6% of GDP. The IMF pushed for better tax collection and cost reductions. They also discussed energy reforms and flexible exchange rates to rebuild reserves.

Sources revealed the IMF requested alternative ways to fill a Rs56 billion gap if taxes decrease. The FBR suggested raising the capital gains tax for companies from 15% to 20–25%. It also proposed increasing withholding tax on imports by 2%, excluding raw materials. However, the IMF warned these measures might conflict with tariff policies and strain the corporate sector.

World Bank Lauds Pakistan’s Reform Drive

World Bank Managing Director Anna Bjerde visited Pakistan and met Prime Minister Shehbaz Sharif along with other officials. She praised Pakistan’s reform momentum, saying, “Comprehensive reforms hold the key to Pakistan’s sustainable economic recovery and poverty alleviation.” Bjerde toured World Bank-funded projects in Sindh and engaged with healthcare workers and flood victims. She also held discussions on development projects with Sindh Chief Minister Murad Ali Shah and MNA Aseefa Bhutto Zardari.

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IG Punjab Confirms 8,000+ Police Officers for PSL Finale

By
Maham Hussain
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IG Punjab Confirms 8,000+ Police Officers for PSL Finale

For PSL 10 Final, Dr. Inspector General of Police, Usman Anwar, announced on Sunday that more than 8,000 police personnel and officers will guard the last PSL 10 game between Lahore Qalandars and Quetta Gladiators. This move fits the overall security plan. The IGP ordered officials to guarantee full safety for fans, officials, and players—local and visiting.

Dr. Usman said supervisory officers will personally inspect every security, traffic, and safety setup. He demanded officers stay alert and watch closely for any suspicious behavior.

He praised Lahore, Rawalpindi, and Multan police for their efforts in earlier games. “We adopted a more advanced security plan for PSL 10 to keep everyone safer,” he added.

The IGP stressed excellent coordination between district administrations, security forces, and other agencies to ensure smooth PSL events.

Elite Force teams, Police Response Units, and Dolphin Squad will patrol main roads, the stadium, and nearby areas. CCTV cameras will monitor key zones like team paths, stadium, and lodging.

For extra safety, snipers will be stationed on tall buildings around the stadium. Punjab Police released a traffic advisory and asked fans to cooperate.

He finished, “Fans should follow police orders to fully enjoy the game in a safe and secure environment.”

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13 Dead, 92 Injured as Rain and Storm Hit Punjab

By
Maham Hussain
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13 Dead, 92 Injured as Rain and Storm Hit Punjab

According Provincial Disaster Management Authority (PDMA), a severe storm followed by torrential rain struck several areas of Punjab, resulting in 13 fatalities and 92 more injuries.

According to the PDMA three persons perished in Lahore alone as a result of the storm and strong winds. Other districts also reported losses. One death was reported in Mianwali, Sialkot, Nankana Sahib, Sheikhupura, and Rawalpindi. Three fatalities were reported by Jhelum.

The storm harmed many places, particularly old structures and mud homes. Many places saw tree falls, and several solar panels in Lahore received damage, according to the spokesman.

PDMA ordered commissioners, deputy commissioners, and rescue teams throughout Punjab to be on watch and prepared for crises. Monitoring the situation round the clock is the PDMA control room’s goal. Confirming this, PDMA Director General Irfan Ali Kathia said, “In accordance with provincial policy, financial assistance will be given to affected households.”

According to Punjab Relief Commissioner Nabeel Javed, “Those hurt in storm-related accidents are receiving the best possible medical treatment available.”

In another related incident, a private airline trip going from Karachi to Lahore experienced extreme turbulence halfway through an intense windstorm. Several minutes of the aircraft remained in the storm, according to reports, hence alarming passengers. Many of the passengers onboard began chanting passages throughout the terrible ordeal.

The storm disrupted daily life in addition to harming infrastructure. Authorities are still keeping an eye on things and offering help as required.

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Russian Drone Attacks Target Kyiv And Other Ukrainian Cities, Three Dead Near Capital

By
Maham Hussain
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Russian Drone Attacks Target Kyiv And Other Ukrainian Cities, Three Dead Near Capital

Officials reported that Russian troops attacked Kyiv and other locations early on Sunday, wounding at least 11 people in the capital, killing three people in nearby towns, and damaging homes and other infrastructure.

Kyiv region officials reported three fatalities in two tiny towns outside the capital.

Attacks spread to a series of regional hubs including Kharkiv, Ukraine’s second-largest city, Mykolaiv in the south, and Ternopil in the west.

Timur Tkachenko, head of the military administration of Kyiv, reported that 11 people were hurt from drone attacks.

In the Holosiivskyi area just beyond the city centre, a five-storey apartment building was struck, causing a fire to harm the external of the building.

Strikes affecting other districts damaged a private residence and a business centre.

It was the second night running when a large assault occurred.

Friday evening saw Russia launch hundreds of drones and ballistic missiles towards Kyiv—one of the largest combined aerial assaults on the Ukrainian capital in the three-year conflict. Fifteen people were hurt; several apartment buildings suffered damage.

According to Kharkiv Mayor Ihor Terekhov in northeastern Ukraine, drones struck three city areas and wounded three persons. Explosions damage windows in tall residential buildings.

Regional authorities reported that drone strikes wounded two people in a residential neighborhood of the southern city Mykolaiv. Missile strikes on Ternopil in western Ukraine damaged windows and started a tiny fire.

In north of Kyiv, local authorities said a mass drone assault occurred in Konotop.

Over a four-hour span, Russia’s Defence Ministry claimed its air defence units had intercepted or destroyed 95 Ukrainian drones. According to Moscow’s Mayor, Sergei Sobyanin, 12 Ukrainian drones intercepted their path toward the capital.

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Pakistan Allocates 2,000MW Electricity for AI Data Centres, Bitcoin Mining

By
Maham Hussain
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Pakistan Allocates 2,000MW Electricity for AI Data Centers, Bitcoin Mining

In a bold move to lead in digital innovation, Pakistan has launched the first phase of a national plan to power Bitcoin mining and AI data centres. The project will use 2,000 megawatts (MW) of electricity.

The Pakistan Crypto Council (PCC), backed by the Ministry of Finance, is leading the effort. The aim is to use surplus electricity, create high-tech jobs, attract foreign investment, and generate major government revenue.

Finance Minister Senator Muhammad Aurangzeb called this step a turning point. He said it transforms extra energy into ideas, investment, and foreign income, unlocking economic potential.

Pakistan is well-placed to become a global data hub. Its location bridges Asia, Europe, and the Middle East. Since PCC launched, Bitcoin miners and data firms worldwide have shown strong interest. Some have already visited, and more are expected soon.

The finance ministry said the project turns unused power into a valuable digital asset. Bitcoin mining and AI data centers need constant, high energy. This makes them ideal for using surplus power. Redirecting energy from underused plants can turn a burden into long-term income.

Bilal Bin Saqib, CEO of PCC, said Pakistan could become a global leader in AI and crypto. With proper oversight and transparency, the country can manage this well and earn income in USD from Bitcoin mining.

As regulations develop, Pakistan may even hold Bitcoin in a national wallet. This would mark a big shift. The country could move from using digital assets for stability to also selling power in Pakistani Rupees (PKR).

Pakistan offers cheap, stable energy and available land.Global demand for AI data centers has jumped to over 100GW, but supply is only 15GW. This gap gives Pakistan a rare chance to lead with its energy and evolving legal framework.

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Pakistan to Cancel Passports, Register FIRs Against Deportees

By
Sania Saeed
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Minister Naqvi emphasised that these deportees have brought embarrassment to Pakistan on the global stage.

Interior Minister Mohsin Naqvi announced on Saturday that Pakistanis deported from foreign countries will have their passports cancelled and face legal action upon return. The decision follows a rise in cases of deportation, particularly for begging.

Over the past 16 months, Saudi Arabia has deported 5,033 Pakistani nationals for begging. An additional 369 were caught engaging in similar activities in five other countries. In April alone, 106 deportees from European nations arrived back in Islamabad.

Following a key meeting in Islamabad chaired by Naqvi, it was decided that not only will returning deportees have their passports cancelled, but a First Information Report (FIR) will also be registered against them. According to PTV News, their names will be added to a passport control list, barring them from applying for travel documents for the next five years.

A new committee, headed by the Interior Secretary, has been established to strengthen and enforce stricter passport issuance policies. The objective is to prevent misuse and discourage individuals from engaging in activities that tarnish Pakistan’s international reputation.

Minister Naqvi stated that the deportees have embarrassed Pakistan internationally and that the government will no longer be lenient.. The move signifies a shift towards stricter immigration and travel policies to protect the national image and prevent violations.

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