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Netanyahu’s Endgame: What’s He Really After?

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And herein lies the bard: Netanyahu’s appetite for bloodshed and warmongering vastly outpaces Israel’s actual capacity to deliver it. The far-right hardliner has long been haunted by the prospect of an Iranian nuclear bomb, always crying that Tehran is just “weeks away” from such a weapon for over three decades now.

His warnings became a catchphrase in Western capitals as the poster boy of genocide. But can we truly trust a man who has been wrong so many times and has had multiple “oops moments” of attacking unarmed civilians?

What is Netanyahu’s endgame, after all?

Iran: The “Coup de Grâce”

After presiding over one of the deadliest campaigns in Gaza’s history and ‘accidentally” killing more than 55,000 Palestinians, Netanyahu finally found himself cornered.

His approval ratings sagged, protests swelled, and international condemnation intensified. But suddenly, a strike on Iran shifted all focus. That’s no coincidence.

From infamously waving a cartoon sketch of an Iranian bomb at the UN in 2012 to privately lobbying Western leaders into a broader military entanglement with Ayatollahs, the Israeli premier has long prized a war with Iran as the crown jewel of his sordid legacy.

Old habits die hard, and sure enough, Netanyahu once again asserted the same old, tired trope: “Iran has produced enough highly enriched uranium for nine atom bombs” and was “taking steps to weaponise this enriched uranium.”

Sounds ironically familiar to Iraq owning weapons of mass destruction, right? We all know how that went.

Oh, and the best part of this gambit? Each Iranian response to Israeli provocation will create a new crisis that will eventually force America to get involved. The fait accompli is pretty simple to see through. He will bomb Iran, get the USA involved and destroy it and then cast himself as the indispensable guardian of the nation. All while easily escaping the Hague, charging him as a “war criminal.”

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Netanyahu’s cartoon image of a nuclear bomb

Netanyahu’s Legacy Built on Fear

Netanyahu’s career has thrived on fear, fueling an authoritarian pivot at home. His judicial overhaul in 2023 not only threatened Israeli democracy, but it also revealed a man willing to wield existential threats to consolidate personal power.

Each conflict has served as a background to weaken the judiciary, silence dissent and deepen reliance on his leadership.

There’s no real plan beyond war. Nuclear centrifuges aren’t the real target; regime change is. As the Financial Times and Politico note, Netanyahu has long struggled to translate military action into diplomacy or sustainable peace.

Striking Iran may boost headlines and shore up support, but it leaves a trail of regional havoc: shadow wars in Syria, escalating tensions with Hezbollah and Iran-backed factions from which Israel has no easy escape. A high-stakes bet to rewrite his legacy before the world tires of him.

Romanticism of Netanyahu’s Endgame

What of the innocents caught in Netanyahu’s game? Gaza remains devastated. Tehran is bracing for blowback. Civilians on both sides risk further carnage.

Western leaders must ask themselves: Are they complicit in a theatrical escalation meant to boost one man’s grip? Netanyahu’s brand of “total victory” strategy may rally troops now, but it brings the region closer to conflagration.

Let’s not romanticise Netanyahu’s endgame. A man publicly cornered now seeks salvation through war, even if it means destabilising an entire region. Those who once called his warnings hysteria now nod in agreement, but at what cost?

A legacy built on fear requires countless enemies, endless conflict and ever‑expanding threats. Netanyahu is delivering all three. The real tragedy lies in who pays the price.

Stay tuned to Brandsynario for the latest news and updates

What Happens After a Nuclear Bomb?

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2025 has seen much discussion about nuclear bombs. Less than two months ago, two nuclear powers in South Asia, India and Pakistan, were on the brink of an all-out war.

The ongoing conflict between Iran and Israel revolves around the nuclear bomb itself. The United States and Israel are adamant that Iran, which has long claimed to be using nuclear energy for civilian purposes, cannot become a nuclear power.

All wars set countries back and cause severe damage to civilian life. However, adding nuclear warheads into the mix brings an unprecedented fear factor into the equation, primarily because we have never seen a nuclear war, and the aftermath is horrid.

Irreparable Short-term and Long-term Repercussions

The grave danger with nuclear weaponry is that its effects last from milliseconds to years. There are immediate consequences, mainly from the explosion and energy release, and delayed effects that arise from nuclear fallout.

In less than a second upon its detonation, the bomb would create a massive thermonuclear explosion, leading to the formation of a fireball with vaporised gases hotter than the sun’s core.

The subsequent thermal energy (both heat and light) would burn and blind everyone and everything in sight. As the fireball spreads, it creates a blast wave, which carries nearly half of the bomb’s explosive energy.

The blast wave causes an enormous surge in air pressure, leading to the collapse of buildings, factories, and houses. The lethal overpressure may damage the eardrums and rupture internal organs.

If the nuclear weapon is detonated in the upper atmosphere, it could create an electromagnetic pulse (EMP) that could disrupt satellites and communication services.

Within seconds to minutes of the initial explosion, the iconic mushroom cloud forms; a towering column of superheated gases, vaporised dust, and nuclear debris rising into the atmosphere. The height it reaches depends on the bomb’s yield.

The long-term impact results from the nuclear debris that persists in the environment. Exposure to such particles has been linked to a variety of cancers. Furthermore, it can immunocompromise the population, leading to greater disease burden.

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The iconic mushroom cloud

A Nuclear War Would Never Be Limited

Another issue relates to the scale of the conflict. If escalation has led to the use of nuclear weaponry, such as a nuclear bomb, a large-scale nuclear war could break out, which would threaten the survival of humanity.

All the nuclear powers have rival nations. Taking the case of perpetual rivals, Pakistan and India, if one detonates the bomb on the other, immediate retaliation would occur.

Owing to the bomb’s cross-border consequences and international politics, other nuclear powers, notably China and Russia, could also detonate their nuclear warheads.

A large-scale nuclear war could lead to a “Nuclear Winter.” Soot from the explosion and debris from the impact could block incoming sunlight, leading to a drastic decline in temperature. Vegetation would die, and global ecosystems would be disrupted.

“The Nuclear Winter” hypothesis has been compared to the asteroid that drove the dinosaurs into extinction. Hence, before any nuclear power dares to detonate, they should think a thousand times with a cooler mind.

Stay tuned to Brandsynario for the latest news and updates.

Putin Says Israel Promised to Protect Bushehr Nuclear Plant in Iran

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Russian President Vladimir Putin said that Israel has given assurances to protect Russian personnel working at the Bushehr nuclear plant in Iran.

This plant, built with Russian assistance, has been jointly operated by Russia and Iran for over 30 years.

Putin made the comments during a meeting with international journalists, where he highlighted the importance of the Bushehr facility and the strong cooperation between Moscow and Tehran in nuclear energy.

“Israel has assured us that there will be no threat to our staff or the Russian-built infrastructure at the Bushehr nuclear plant,” said President Putin.

The statement comes at a time of rising regional tensions, as Israel has launched airstrikes on various Iranian sites, including the Arak heavy water reactor.

Although Bushehr has not been directly targeted, the situation raised concerns over the safety of foreign nationals working at sensitive locations, prompting talks between Russia and Israel.

Russia has been involved in the development and management of the Bushehr site since the 1990s. It plays a major role in Iran’s civilian nuclear programme. The site is seen as a key part of Iran’s energy infrastructure, and its operation depends heavily on Russian cooperation and expertise.

Following recent Israeli strikes in Iran, Moscow reached out to Israel to ensure the security of Russian personnel and infrastructure.

According to Putin, Israel responded positively and provided the needed guarantees to prevent any harm to Russian staff or facilities at Bushehr.

Stay tuned to Brandsynario for latest news and updates

Could the Iran-Israel Conflict Spill Over into Pakistan?

The Iran-Israel conflict teeters on the edge of open warfare as it enters its 7th day on Thursday. Now the shockwaves are being felt far beyond the immediate battlegrounds.

One unlikely, yet increasingly discussed, potential flashpoint is Pakistan. The country is already grappling with its volatile mix of domestic insecurity, sectarian divisions and geopolitical tightropes.

Could the Iran-Israel conflict truly spill over into Pakistan? Unfortunately, the short answer is yes. And the consequences could be disastrous.

Pakistan’s Security in Danger 

Pakistan may not be in the direct line of fire between Tel Aviv and Tehran, but its geography and internal makeup make it more vulnerable than it seems at first glance.

Iran shares a 909-kilometre (560-mile) border with Pakistan’s restive Balochistan province. On Monday, Pakistani officials announced that several borders with Iran would be closed indefinitely from June 15. At the heart of this decision is an attempt to protect Pakistan’s security, especially in Balochistan as that province is highly influenced by its ties with Iran, say experts.

The Israel-Iran conflict marks a dangerous turning point not only for Middle East geopolitics but also for Pakistan. According to US-based Pakistan analyst Raza Rumi, “The implications are [anything but] distant.”

“As a country with close ties to key Gulf allies and a complex relationship with Iran, Pakistan will be under pressure to maintain neutrality while safeguarding its strategic interests,” Rumi added.

Pakistan has long tried to balance its relationship with the Islamic Republic of Iran, all while maintaining strategic ties with Gulf Arab states like Saudi Arabia (many of whom are more aligned with Israel than ever before). This balancing act is becoming harder to manage as the conflict escalates.

Caught between allies with diverging interests, Pakistan could face impossible choices.

Does it back Iran for the sake of border peace and Shia constituencies? Does it align more closely with the Gulf and risk inflaming sectarian tensions at home? Or does it try to play neutral and risk alienating everyone?

Sectarian Fault Lines and the Balochistan Issue

Pakistan’s most immediate risk doesn’t come from missiles; it comes from sectarian strife. Iran positions itself as the spiritual and political guardian of Shia Islam, and many Pakistani Shias hold it in high religious regard.

This dynamic exists within a country where Sunni Islam is the majority, and a vocal, sometimes militant, hardline Sunni minority adds to the tension.

The relationship between predominantly Sunni Pakistan and Shiite-majority Iran has always been complex. Should Israel intensify its strikes on Iran, and Tehran retaliates through regional Shia groups, Pakistan could once again become a stage for this shadow war.

We’ve seen this before in sectarian killings, mosque bombings and targeted attacks that seem random but often trace back to a global chessboard of influence.

Another issue is the Balochistan problem in Pakistan that can be fueled by the ongoing Iran-Israel conflict. Recent history shows us that whenever tensions escalate between Iran and external powers, border provinces like Balochistan pay the price.

This is mostly due to the cross-border region being affected by attacks from Baloch separatists who are fighting a war of independence against the Pakistani state and are being backed by Iran.

“There is a major concern within Pakistan that in case the war escalates, members of armed groups such as BLA and BLF, many of whom live in Iran’s border areas, might try and seek protection inside Pakistan by crossing the very porous boundaries shared by the two countries,” Abdul Basit, a researcher, told Al Jazeera.

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The Balochistan Issue

Brief Recent Standoff Between Iran and Pakistan

Iran has also accused anti-regime militants of finding shelter in Pakistan’s territory. In January 2024, Iran launched strikes on what it claimed were separatist groups inside Pakistan called Jaish al-Adl. This was a shocking breach of sovereignty that led to a short but serious diplomatic standoff.

Even though later on, both parties reached the middle ground, many Pakistani civilians have contemplated the decision to back Iran now. Some even claimed that Iran was diplomatically neutral when Pakistan was at war with India and never picked sides when it was needed.

On Monday, Minister of Foreign Affairs Ishaq Dar addressed Parliament, emphasising how Pakistan had been speaking with Iran and suggesting that Islamabad was willing to play a diplomatic role to help broker an end to the military hostilities between Iran and Israel.

If the Iran-Israel conflict intensifies and Tehran feels cornered, we might see more such border skirmishes.

The Possibility of History Repeating Itself: Afghanistan War

What many people fear is the chance of history repeating itself. Pakistan got involved in the Soviet-Afghan war of 1979 as an attempt to show its support for the USA. On the command of the USA, Pakistan openly backed the Afghan militants that were fighting to topple the Taliban government and also opened its border to allow them refuge.

And then? Pakistan paid the price and still does. Afghan refugees were hurled in Pakistan, and with them they brought in all the unnecessary factors too (Kalashnikov culture, opium/drugs and high rates of terrorism).

The most recent mass influx occurred after the Taliban took control of Kabul in August 2021, leading to nearly 4 million Afghans residing in the country at its peak. However, in 2023, Pakistan launched a campaign to repatriate these refugees.

According to government estimates, close to a million have been expelled so far. The Pakistani government cites rising incidents of armed violence within its borders, which it attributes to groups it claims are finding refuge in Afghanistan. Conversely, the Taliban denies that they provide sanctuary to any anti-Pakistan armed groups on Afghan territory.

Neutrality Isn’t Always Safe

Pakistan’s preferred policy so far has been one of cautious neutrality, with official statements calling for de-escalation and diplomatic solutions. But in today’s world, neutrality can be interpreted as passive complicity, especially by helpless victims of war.

Pakistan’s leadership needs to be proactive now. The Iran-Israel conflict should be a wake-up call. Islamabad must urgently engage in shuttle diplomacy; not just issuing statements but physically inserting itself into peace efforts.

It must also invest in domestic intelligence operations to monitor and defuse any sectarian or foreign-backed movements that might use the chaos as cover.

A fractured Pakistan would be the worst-case scenario. And it wouldn’t take a missile to get us there. Just continued silence, inaction and naiveté.

If there was ever a time for Pakistan to act like a regional statesman, not a silent bystander, it is now. After all, in today’s interconnected world, foreign wars are never truly foreign.

Stay tuned to Brandsynario for the latest news and updates

Pakistan-West Indies Likely To Play Six-Match T20I Series

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There’s something brewing between the Pakistan Cricket Board (PCB) and Cricket West Indies (CWI) — and it’s not just another series announcement. According to sources, the two boards are deep in discussions to revise their upcoming bilateral series, potentially scrapping the ODIs completely in favor of more T20Is.

Yes, you read that right. What was initially planned as a three-T20I and three-ODI affair could now turn into a T20-only showdown, with up to five or six T20Is on the cards.

Why the Sudden Change?

Blame it on the crowded calendar. With international T20s dominating the schedule and the 2026 ICC Men’s T20 World Cup inching closer, the logic is simple: more T20s equals better preparation.

The series — originally slated to start with T20Is in the US, followed by ODIs in the Caribbean — could now be entirely T20-focused, with the first match tentatively set for July 31. Talks are ongoing, but insiders say the PCB is “optimistic” that West Indies will come on board.

An official announcement is expected soon.

But Is It the Right Move?

Look, from a tournament-prep perspective, it makes sense. Pakistan and West Indies are both eyeing T20 World Cup glory, and more game time in the shortest format could help them iron out combinations and test new talent.

But here’s the thing — scrapping ODIs altogether? That’s a slippery slope.

ODI cricket, for all the noise about its decline, still has tremendous value. It’s the perfect hybrid, demanding the explosiveness of T20s and the grit of Test cricket. Young players learn how to pace innings, build partnerships, and handle pressure in ways that 20-over cricket just doesn’t allow.

A Short-Term Fix, Long-Term Risk?

If this trend continues — and bilateral ODIs keep getting axed in favor of the flashier T20s — we risk losing a format that has produced some of the most iconic moments in cricket history.

And let’s be honest — Pakistan’s own ODI setup needs game time. With a new generation coming in and veterans moving out, these 50-over matches provide crucial exposure. You can’t build well-rounded cricketers without giving them time in the middle — across formats.

Stay tuned to Brandsynario for the latest news and updates.

Iran Opens the ‘Gates of Hell’ on Israel: What are Sejjil Missiles?

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The Iran-Israel war has wreaked havoc on both sides for seven consecutive days now, but it appears as if the conflict will escalate with Iran’s latest barrage of missile strikes overnight.

The Islamic Republic of Iran has upped the ante with the first combat use of the Sejjil missiles, fulfilling its promise of opening the gates of hell on Israel, which launched the first blow on Friday and threatened Iran’s sovereignty.

Unconfirmed reports on X, formerly called Twitter, also suggest that the Khamenei-led regime fired the Sejjil for the first time. To understand the significance of this development, it is imperative to learn more about the missile first.

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Iran and Israel have traded assaults.

Faster Launch Time and the Potential to Carry Nuclear Warheads

The Sejjil missile is an Iran-built, solid-propellant, medium-range ballistic missile (MRBM) with a range of 2000 km. It is a significant upgrade from the Islamic regime’s previous Shahab-3 designs.

The use of solid propellants enables faster launch times, allowing for rapid launches with minimal warning. Carrying a payload of 700 kg, it could carry nuclear warheads.

In the absence of nuclear warheads, high-explosives could still inflict irreparable damage on military installations and airbases. If fired on cities, it could cause mass civilian casualties.

Furthermore, the 2000 km range puts Israel well within range. Thus, the Sejjil could be the X-factor that gives Iran the edge in this ongoing conflict with Israel, especially if the enemy nation’s defences are unable to withstand the assault.

Psychological and Political Impact

Iran has likened the use of Sejjil missiles to the opening of the “gates of hell.” This underscores an underlying message of power and resistance that the Islamic regime is trying to convey to its enemies.

Prior to the war with Israel, the MRBM had never been used on the battlefield. Iran tapping deep into its arsenal suggests an escalation of the conflict, especially with the threat of a US assault looming.

If the Sejjil missiles carry a nuclear warhead, it could cause irreparable damage on an unprecedented scale. The fear factor that such a destructive weapon carries is destabilising, demanding the need for peace talks and negotiation.

Stay tuned to Brandsynario for the latest news and updates.

Virat Kohli or Rohit Sharma: Who Leaves Bigger Void in India’s Test Setup?

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Team India is officially entering a new era in Test cricket without the stalwarts Virat Kohli and Rohit Sharma — and cricketing voices around the world are weighing in. Among them is none other than Geoffrey Boycott, the straight-talking former England opener, who’s never been shy of calling it as he sees it.

In his latest column for a British daily, Boycott gave a no-nonsense comparison between Virat Kohli and Rohit Sharma, both of whom recently retired from Test cricket, leaving Indian fans nostalgic and, frankly, a little nervous.

Kohli’s Exit Hits Harder, Says Boycott

While both players have had glittering careers, Boycott believes Kohli’s departure is the bigger blow.

“Virat carried India’s batting for years,” he wrote. “He had little rest and immense pressure. That kind of load takes a mental toll, no matter how strong or talented you are.”

Kohli’s work ethic, passion, and performances — especially overseas — were hallmarks of his reign. Losing that presence in the middle order right before a tough Test series in England? That’s bound to sting.

Rohit’s Retirement: Understandable

Boycott was more sympathetic to Rohit Sharma, noting that the opener’s struggles with fitness and the physical demands of captaincy made his decision more expected.

“Rohit was never a natural athlete like Kohli,” Boycott pointed out. “Opening the innings in England is a different beast altogether. You need to be sharp, mentally and physically. It’s a draining job.”

As graceful as Rohit’s strokeplay could be, especially on flat decks, the reality is that the grind of Test cricket, especially in swinging English conditions, may have taken a heavier toll on him.

A New Era Under Shubman Gill

With both senior pros stepping aside almost simultaneously, India has turned the page — and quickly. Shubman Gill will now lead the red-ball side, with Rishabh Pant as his deputy.

For the first time in over a decade, India’s Test XI will walk out without Kohli or Rohit, marking the end of a golden era. It’s bold. It’s fresh. But it’s also untested — and England is not the easiest place for experimentation.

England vs India

India’s transition begins with the toughest challenge in the calendar — a five-Test series in England, kicking off June 20 at Headingley. From there, the battle moves to Edgbaston, Lord’s, Old Trafford, and The Oval.

Whether Gill’s India can handle the Dukes ball under cloudy skies is anyone’s guess. But one thing’s for sure — they’ll do it without the safety net of their two biggest names.

Stay tuned to Brandsynario for the latest news and updates.

Asim Azhar Once Claimed He Never Plans Anything

Asim Azhar has recently been in the spotlight after his breakup with Merub Ali. The pair, which was once celebrated for their charming public appearances and close friendship, have reportedly ended their relationship quietly.

Although both have opted to keep quiet about the situation, fans are busy revisiting old interviews and clips to piece together what happened.

One particular video has resurfaced and gone viral. In it, Asim Azhar engages in a heartfelt conversation with journalist Amna Isani, where he opens up about various aspects of his life, his career decisions, and his connection with Merub. What stood out to everyone was his recurring sentiment that he doesn’t believe in planning too much; he prefers to let fate guide him.

Watch Here:

“There’s Nothing Intentional in My Life” – Asim Azhar

In a recently resurfaced video, Amna asked Asim if he had ever featured Merub in any of his music videos. His reply was refreshingly honest and laid-back: “No, I haven’t, but I did make a cute video with her once.” The straightforwardness of his answer revealed how comfortable he is with Merub, even though his choices seemed a bit spontaneous.

When the conversation turned to acting, Asim opened up a bit more. He shared, “My mother really liked my acting,” and mentioned that he genuinely enjoys directing. “Who knows, maybe I’ll end up making my own movies one day,” he chuckled.

Another intriguing moment arose when Amna asked how Asim chooses the leading ladies for his videos. He confessed, “I’m pretty weak when it comes to some things. That’s why I always take Merub’s advice.” His respect for her opinions was evident, showing that she played a significant role in his creative process, even if she’s not always in front of the camera.

Finally, when Amna inquired why Merub hadn’t appeared in any of his official videos and if that was by destiny, Asim replied:

“No, there’s nothing intentional in my life. It’s all destiny.”

That one line stood out. It not only highlighted his perspective on work but also hinted at how he views his personal life.

Letting Destiny Decide: A Glimpse into Asim’s Creative Mind

Asim Azhar’s career has been quite the rollercoaster ride. He went from being a viral YouTube star to one of Pakistan’s most popular pop artists, and honestly, his journey hasn’t followed any blueprint.

He seems to believe that fate has a bigger hand in his life than mere intention, which shines through in the choices he makes.

While a lot of artists talk about their vision boards and strategic plans, Asim’s style is refreshingly spontaneous. He goes with his gut and allows things to unfold in their own time. Maybe that’s why his music strikes such a chord with fans; it feels genuine, authentic, and never forced.

In his relationship with Merub, he saw her as more than just a romantic partner; she gave him career advice too. Even though they didn’t work together on music videos, she played a vital role in his creative process behind the scenes.

Now that they’ve reportedly parted ways, fans are left trying to figure out what happened. But one thing is clear from the interviews: Asim Azhar is all about living life by destiny, not by design.

Stay tuned to Brandsynario for the latest news and updates

Shaheen, Rizwan Among Pakistan Stars Snapped Up in BBL 15 Draft

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Pakistan’s T20 talent is headed Down Under in full force — and the Big Bash League (BBL) is here for it. In a high-profile BBL 15 draft held on Thursday, Shaheen Shah Afridi and Mohammad Rizwan were among several Pakistani cricketers picked by top Australian franchises, continuing the league’s growing affinity for subcontinental firepower.

Shaheen Afridi Goes First Overall

There was little hesitation when Brisbane Heat — last season’s champions — used the first overall Platinum pick to draft Shaheen Afridi. The left-arm quick, known for his game-changing opening spells, will be available for the entire season.

Shaheen joins a bowling unit already stacked with talent like Spencer Johnson and Xavier Bartlett, giving Heat fans plenty to get excited about.

Rizwan Heads to Renegades

Melbourne Renegades made a big move of their own, picking up Mohammad Rizwan with the fourth overall pick. The wicketkeeper-batter, eager to re-establish himself in Pakistan’s T20 setup, adds experience and consistency at the top.

With Tim Seifert already in the squad, Rizwan’s selection highlights just how valuable his presence is in franchise cricket.

Babar Azam Already Signed by Sixers

Ahead of the draft, the Sydney Sixers made headlines by pre-signing Babar Azam, ensuring his BBL debut happens in their jersey.

With over 11,000 T20 runs and a calm, composed presence at the crease, Babar adds instant star power. His pairing with Steve Smith promises to be one of the highlights of the upcoming season.

More Pakistan Firepower

Haris Rauf was retained by his long-time BBL side, Melbourne Stars, where he’s become a crowd favourite thanks to his raw pace and passion.

Meanwhile, Shadab Khan will don a new jersey once again — this time for Sydney Thunder, his fourth BBL team. Drafted at pick No. 12, Shadab brings proven all-round credentials and flair to Thunder’s middle order.

It’s worth noting that Pakistan’s participation in the BBL this season is no coincidence. The gap in Pakistan’s international schedule (Nov–Feb) allows top players to feature in overseas leagues, and the BBL is benefiting big time.

Stay tuned to Brandsynario for the latest news and updates.

From Pakistan, With Style: Homegrown Local Brands

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Pakistan’s fashion scene is on fire. Local talent now rivals global style with standout brands. Labels like Raa‑ay, Khush Posh, Luxes, Arezou, and Another Sect deliver craftsmanship, culture, and confidence.

They ditch fast fashion for mindful design and limited runs. Each piece tells a story. Each brand brings an experience. Get ready to explore the best of Pakistan-made style.

1. Raa‑ay – Contemporary Streetwear with Soul

Raa‑ay blends modern streetwear with cultural depth. It creates both men’s and women’s collections, from baggy denim to crafted sweatshirts. The brand explores design through multidisciplinary lenses.

Customers appreciate its limited drops and high-grade natural fabrics. The brand sells pieces like wide-leg pants (≈PKR 6,390) and custom hoodies—items you’ll enjoy wearing every day.

 

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2. Khush Posh – Denim Reimagined

Khush Posh demonstrates that denim can indeed be stylish. They have wide-leg jeans in colours such as sand blue and charcoal for about PKR 3,999–4,499. They call themselves modern, minimalist, and comfortable. They also accept custom orders through DM and deliver nationwide—nice for a sleek pair of jeans designed to last.

 

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3. Luxes – Elevating Men’s Craftsmanship

Luxes crafts premium menswear in Lahore. The label was launched in 2024 and offers hand-sewn suits, knitwear, chinos, and tailored shirts. It merges heritage with refined style. Their cardigans, polo shirts, and structured bottoms are made with organic fabrics, and the prices range from mid to high, reflecting their meticulous artisan quality.

 

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4. Arezou – Bold Street Style

Arezou describes itself as “leading contemporary streetwear since 2024.” Their collection includes wool jackets panelled with leather (≈PKR 27,500) to varsity jackets and faux-fur gilets.

Desire is what fuels the brand; daring designs created for people who will not settle for conformity. Arezou’s showstoppers exude confidence and defiance.

 

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5. Another Sect – Emerging, Conceptual Style

Although less recorded online, Another Sect reflects the spirit of careful craft, small batches, and contemporary identity. Despite little online presence, the brand features in edited selections on city retail websites such as Cult. It expresses the emerging demand for specialised, design-focused city labels.

 

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These labels opt out of fast fashion. They are about craftsmanship, organic textiles, and conscious runs. You pay more, but you dress better. These brands provide experiences, not mere costumes. They represent Pakistan’s growing design culture and amplify its voice on the world fashion stage.

If you’re looking for quality and style, try out these homegrown treasures. Embrace the unique, support local, and invest in clothes that have stories to tell.

Stay tuned to Brandsynario for latest news and updates

Critics Say, Zombie Horror Sequel, 28 Years Later, Was Worth the Wait

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28 Years Later comes 18 years since the previous instalment, and it doesn’t waste any time. Danny Boyle returns to the franchise more stylish, more gory, and more cerebral, both literally and thematically.

This isn’t just a zombie movie; it’s a coming-of-age story wrapped in mayhem and terror. And it’s well worth the wait.

A New Hero in a Desolate World

The action begins with a bang. In a matter of minutes, kids are crying as rage-zombies bite their parents.

Cut to a quarantined UK and Ireland, where Spike is a young boy who grows up in a peaceful island society. When he and his father, Jamie, played by Aaron Taylor-Johnson, cross over to the mainland, his life changes. He finds new types of zombies: slow-moving, crawling ones and the frightening “Alpha” zombies.

The quest becomes a personal one. Spike desires to rescue his mum, Isla (Jodie Comer), who has suffered from memory loss. A mainland doctor’s rumour spurs him on. From there, things twist and turn—but remain based upon Spike’s change.

Horror Meets Heart and Philosophy

Boyle mixes violence with beauty. The chase scenes are full of fear, but they’re also stunning to watch. One standout moment is a chase across a rocky bridge under a sky that looks like a galaxy. Bodies fall, heads roll, and the tension never lets up.

But there’s substance behind the blood.

Alex Garland’s screenplay takes the horror to a higher plane. It’s about grief, death, love, and identity. It eschews the trite idea that “humans are the real monsters” and seeks to ask instead: how does one survive with empathy?

Performances that Pierce the Soul

Alfie Williams gives a breakout performance as Spike. He portrays fear, valour, and grief with understated strength. Comer infuses Isla with poignant emotion, and Ralph Fiennes upstages everyone. As Dr. Kelson, he bears the deeper themes of the film, granting poetic existence to Garland’s ruminations on death.

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Scene from 28 Years Later

28 Years Later doesn’t simply stun and astound, it introspects. It asks what is left when all is taken away. It reminds us that horror isn’t always about terror; it’s about struggling through the shadows to reach the light.

Boyle and Garland have made a new classic. This isn’t simply a sequel, it’s a rebirth. And it could be one of the greatest zombie flicks of the last few decades.

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Did the Victim Really Forgive His Attackers?

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Salman Farooqi and Awais Hashmi, both charged in an assault case in the Defence Housing Authority (DHA) Karachi, were granted bail by the Sindh High Court. They were charged with assaulting Sudheer, a youthful biker, in the presence of his sister. A video of the attack went viral, causing sharp public outcry and demands for harsh legal punishment.

Based on a report from Muhammad Saleem, who saw the incident, the case was registered at the Gizri Police Station. Assault, death threats, and public humiliation were among the charges. Approving the bail requests, the court requested Rs100,000 guarantee bonds from both defendants.

At the hearing, the defence counsel said, “We have no objections to the bail.” The prosecutor added, “We have no objections either; the court may grant bail.” Earlier on, the same court denied their application for bail. The Additional District and Sessions Judge South reached that conclusion.

Police claimed the defendant threatened Sudheer and humiliated a lady during the event, besides beating him. Sudheer came into court on the day of his bail hearing and admitted he had not learned of the summons before. Only after his attorney informed him did he arrive.

The court inquired if he was under any sort of pressure. Denying being under pressure, the victim declared, “I have forgiven the accused.” He further said he had no qualms with the court’s decision. The case set off discussions on justice, influence, and how victims typically retreat after pressure or settlements.

A prior report noted that before the court in the same case, the victim had pardoned Salman Farooqi. Though the charges were very severe, the court’s ultimate ruling was influenced by the lack of protest from both sides and the victim’s testimony.

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Samina Peerzada CRITICISED Her Husband on Set

Samina Peerzada recently graced the stage of the popular comedy show Mazaaq Raat, sharing the spotlight with Imran Ashraf. Renowned for her poise and charm, she caught everyone off guard with her candid insights about her love life.

When the topic of teenage love came up, and how it often fizzles out once it’s fulfilled, her answer turned into a delightful mix of humour and sincerity.

Imran posed the question, “Jo bachay nadan hote hain, har daur mein rehay hain, unki baat kabhi kabhi sach ho jati hai wo aksar khetay hain, Mohabbat jab mil jaye tou khatam ho jati hai. Aap itne saalon baad kya kehti hain apni mohabbat ke bare mein?”

With a warm smile, Samina responded, “There are stages in love. Sometimes, it really is love at first sight. You’re drawn to someone’s personality, their way of speaking, or just something special about them.” That’s when she shared a personal story that had the entire audience in stitches.

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Her First Encounter with Usman Peerzada

Talking about her first meeting with her husband, Usman Peerzada, Samina didn’t hold back. “When I first saw him,” she shared, “he was acting in a play called Dosra Aadmi. I was very young back then. I looked at him and said, ‘You’re playing a double role, aren’t you? But it doesn’t seem like you even know your other role!”

The crowd burst into laughter. With a sparkle in her eyes, she added, “That was literally our first meeting, and I criticised him right away. Imagine that!” Her candid humour and honesty made the moment unforgettable.

But that wasn’t the end. She continued, “Later, he turned around, looked at me properly, and somehow got interested. In our very first proper meeting, he brought flowers for me and carefully placed them along the path we were walking.”

The gesture impressed her. “That’s when I got attracted to him,” she admitted, “and in the second meeting, I proposed to him myself. I said, ‘If you’re interested, let’s just get married.’”

From Criticism to Commitment

This charming story not only highlights the playful beginning of their relationship but also illustrates how true love can blossom from the most unexpected moments. What made the interview so captivating was her fearless critique of her husband during their first meeting. Little did she know he would eventually become her life partner.

Their connection wasn’t crafted from a perfect fairy tale but rather from genuine, heartfelt conversations. It reminds us that love doesn’t always kick off with flowers and sweet nothings. Sometimes, it starts with a bit of sarcasm, a lot of laughter, and a surprising dose of honesty.

Today, Samina and Usman Peerzada stand out as one of the most admired couples in the Pakistani entertainment scene. Recently, Usman was seen supporting Samina during her latest film, Deemak’s premiere, highlighting that a good partner will also be there for you when you need them.

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Cbd Punjab Continues Winning Streak With Another Record-Breaking Auction

The latest auction resulted in a significant investment of 2.288 billion, strengthening CBD Punjab’s position as a driver of economic growth

Lahore: Wednesday June 19, 2025. Building on the resounding success of its previous auctions, the Punjab Central Business District Development Authority (PCBDDA), known as Central Business District Punjab (CBD Punjab), has once again demonstrated its commitment to transformative urban development by concluding another highly successful auction of premium residential plots in CBD NSIT City.

Held under the banner of NSIT Residencia, an exclusive residential enclave within Pakistan’s first and largest IT city, the auction showcased four residential plots, each approximately 4.5 kanals in size. The event witnessed overwhelming participation from both local and international investors, reflecting growing market confidence in CBD Punjab’s strategic development vision.

The latest auction resulted in a significant investment of 2.288 billion, strengthening CBD Punjab’s position as a driver of economic growth and sustainable urbanization in the province. A total of 186 bids were submitted during the auction, underlining the rising demand for high-value residential properties within this state-of-the-art development.

Each plot offered during the auction received considerable attention. Plot R-02-05 was successfully sold to Zameen Developments for 464.38 million, achieving a highest bid of 107 million per kanal. Plot R-02-06 was awarded to Umar Safdar at a price of 614.44 million, while Plot R-02-07 was secured by Zameen Developments for 619 million. Plot R-02-08, the final parcel in this auction cycle, was acquired by Muhammad Anwar Mian Noor for 601.005 million, with the highest bid recorded at 154.5 million per kanal.

Speaking on the occasion, CEO CBD Punjab, Imran Amin, said, “This auction reaffirms the confidence investors have in CBD Punjab’s vision. The overwhelming interest from both domestic and international stakeholders reflects our commitment to sustainable, high-impact development that transforms urban Punjab into an engine of economic growth.”

NSIT Residencia is rapidly emerging as a landmark residential destination, offering a secure, modern, and well-planned lifestyle within CBD NSIT City. Strategically located, with proximity to top-tier educational institutions, commercial hubs, and recreational spaces, the project continues to attract forward-looking investors seeking long-term value.

CBD Punjab remains steadfast in its mission to redefine urban living standards while creating new economic opportunities across the province. Through consistent delivery, transparent governance, and a development-first approach, the authority is playing a critical role in transforming the economic and urban landscape of Punjab, ushering in a new era of growth, connectivity, and prosperity.

Congo Virus Might Have Started Spreading in Sindh

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Sindh has reported its first Congo Virus death in 2025. On June 17, a 42-year-old man from District Malir, Karachi, died only a day after entering Indus Hospital in Korangi. Before his admission, he had tested positive for the disease.

An official with the provincial health department said the patient had no recent travel history. This raised anxiety about local viral transmission. The Congo Virus mostly spreads by tick bites or direct exposure to the blood and tissues of infected animals.

During and after the killing of animals, the danger is greatest; it rises around Eid al-Adha. The National Institute of Health (NIH) had issued a public advisory in April, encouraging people to take preventative measures before Eid’s arrival.

According to the World Health Organisation (WHO), Congo virus has a case fatality rate ranging from 10 to 40%. WHO also confirms there is no vaccine available for it yet. Early detection and prevention get therefore even more vital as a result.

The health department has withheld further information about any other possible cases. Still, the sudden death without travel connections suggests local virus circulation. This underlines the need of awareness and monitoring.

Hospitals and local authorities are predicted to step up monitoring in areas of high risk. Movement of sacrificial animals could spread the disease more if safety procedures are neglected. Proper hygiene is required of those interacting with cattle.

Experts caution of a likely increase in Congo virus cases after Eid. Authorities will probably improve public communication and disease monitoring. Any flu-like symptoms in livestock handlers must be reported immediately.

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Trump ‘Honoured’ to Host Field Marshal Munir; Talks Included Iran

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Trump invited Pakistan’s army commander, Field Marshal Syed Asim Munir, to the White House for the first time without any civilian leadership and said he felt “honoured” to meet him.

The Cabinet Room was the setting for the closed-door session. This follows an Indian team’s meeting with US Vice President JD Vance, which Indian media applauded as a diplomatic triumph. Islamabad is now describing Munir’s invitation as a counter-success.

Speaking to the media, Trump said, “I was honoured to meet him (Field Marshal Munir) today.” When asked about the Iran-Israel conflict, Trump said, “They (Pakistan) know Iran very well, better than most… He (Munir) agreed with me.” 

Calling both “very smart people,” he expressed gratitude to PM Modi and Munir “for not going into the war [with India].” He added that both dodged a possible nuclear catastrophe.

“This guy was exceedingly powerful in preventing it (India-Pakistan battle) from the Pakistan side,” Trump added. Former Foreign Minister Bilawal Bhutto Zardari lauded the session, claiming it was “a positive step in Pakistan-US relations.” He added, “India has resisted attempts toward peace… Pakistan recognises peace is in both countries’ interest.”

“India’s weaponising of water, persecution in Kashmir, and politicisation of terrorism are untenable,” he added.

Michael Kugelman, a South Asia expert, said the conference addressed minerals, bitcoin, counterterrorism, and Kashmir in addition to Iran-Israel. With a rare five-star rating, Munir remarked India has to act as a “civilised country.” Describing them as a “pretext for aggression,” he dismissed Indian accusations about Pakistan’s role in the Pahalgam attack.

Munir said at a Washington community event, “We would rather welcome martyrdom than endure this shame.” Despite PTI demonstrations outside, the event received extensive backing. Munir supported US initiatives to halt the fighting and showed support for Iran’s battle with Israel. He stated, “We want this war to cease at once.”

Pakistani and the United States also tightened their counterterrorism collaboration. US Centcom head Gen. Kurilla lauded Pakistan, labelling it a “phenomenal ally.” Following Munir’s phone call, Pakistan had caught ISK leader Mohammad Sharifullah and extradited him. Kurilla verified that Pakistan’s operatives destroyed safe havens and killed tens of ISK militants.

Kurilla said Pakistan still plays a crucial role in regional security even after 1,000 terrorist attacks and more than 3,000 fatalities in a year. Munir referred to Pakistanis living overseas as a “brain gain” during the diaspora gathering. Though he steered clear of politics, he reminded the audience that “democratic societies must protect the right to dissent.”

Joint promises to create a better Pakistan concluded the visit.

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Syngenta Launches New Generation Insecticide, A Promising Game-Changer For Pakistan’s Rice Farmers

The product's advanced formulation shifts away from traditional granular methods, embracing a foliar application

Daska, Punjab – 18th June 2025: Syngenta Pakistan has officially launched Incipio 200 SC, a next-generation foliar spray insecticide powered by cutting-edge Plinazolin® technology, at a high-profile event in Daska. Themed “Incipio Barhaye Pakistan Ka Khazana”, the event brought together agricultural leaders, media, and local rice growers to mark the arrival of a globally recognized crop protection solution in Pakistan.

Proven effective across rice-growing regions worldwide, Incipio 200 SC offers targeted control against Rice Stem Borer and Leaf Folder—two of the most damaging pests in rice cultivation. The product’s advanced formulation shifts away from traditional granular methods, embracing a foliar application approach that enhances precision, performance, and environmental responsibility.

As rice remains a cornerstone of Pakistan’s agricultural exports and rural livelihoods, the introduction of Incipio 200 SC supports Syngenta’s mission to boost crop productivity, minimize losses, and empower farmers with reliable, science-backed solutions.

“With Incipio 200 SC, we’re not just offering a product — we’re delivering global innovation tailored for local success,” said Zeeshan Hasib Baig, Country Head, Syngenta Pakistan. Speakers also included the company’s Head of Marketing and Product Manager, who highlighted extensive R&D behind the product and shared farmer trial feedback indicating improved yields and ease of use.

The event featured media interaction, live testimonials, and a branded unveiling moment, reinforcing the campaign message and commitment to sustainable agriculture.

For ongoing updates and stories from the field, follow the conversation using #IncipioPakistan, #BarhayeKhazana, #SyngentaPakistan, and #RiceFarmingRevolution.

JS Bank Celebrates International Remittance Day with Customers in Saleh Khana, Khyber Pakhtunkhwa

The Bank’s Regional Head and General Manager – Remittances met with local customers to recognize their vital role.

Saleh Khana – KPK, June 18, 2025 — JS Bank commemorated International Remittance Day with a customer engagement event in Saleh Khana, Khyber Pakhtunkhwa — a village known for its strong overseas community that contributes significantly to Pakistan’s remittance inflows.

The Bank’s Regional Head and General Manager – Remittances met with local customers to recognize their vital role in supporting families and driving economic resilience through formal banking channels.

The event served as a platform to strengthen connections, appreciate customer loyalty, and reaffirm JS Bank’s commitment to providing fast, secure, and accessible remittance services across Pakistan.

Standard Chartered Pakistan Launches ‘Score Your Goals’ Campaign Offering Clients A Chance To Experience Liverpool FC Live At Anfield

Saadya Riaz, Head Wealth & Retail Banking, SC Pakistan stated, “This campaign is a celebration of our global partnership

Karachi, 18 June 2025: Standard Chartered Bank Pakistan has launched an exciting new campaign titled, “Score Your Goals,” offering clients a once in a lifetime opportunity to watch Liverpool FC live at Anfield through a unique investment led reward programme.

Running until 31st August 2025, the campaign invites clients to invest in selected wealth and insurance solutions including mutual funds and government securities across both conventional and Shariah-compliant options. In return, clients can earn entries into a grand prize draw where five lucky winners will enjoy the full Liverpool FC experience -including return airfare, hotel accommodation, and matchday access at the iconic Anfield Stadium.

The campaign also offers guaranteed Liverpool FC merchandise such as official jerseys and scarves based on the investment amount.

Saadya Riaz, Head Wealth & Retail Banking, SC Pakistan stated, “This campaign is a celebration of our global partnership with Liverpool FC and reflects our ongoing commitment to delivering unique and rewarding experiences for our clients. By aligning financial planning with a passion for sport we are bringing something truly special to our clients in Pakistan.”

The campaign is open to clients who invest a minimum of Rs.10 million in qualifying wealth solution products. The number of prize draw entries and guaranteed gifts increase with the investment value creating a tiered incentive structure that rewards deeper client engagement.

For more information on eligibility and terms & conditions, clients should speak to their relationship managers or visit www.sc.com/pk/promotions/lfc.

Zong Wins ‘Best Digital Campaign (TikTok)’ at Pakistan Digital Awards 2025 for My Zong App Campaign

Pakistan’s most credible platforms for digital excellence, the Pakistan Digital Awards are judged by an independent panel of industry.

Islamabad, Pakistan – June 17, 2025 – Zong, Pakistan’s leading digital technology innovation company, has been honored with the Best Digital Campaign (TikTok) award at the Pakistan Digital Awards 2025.

Recognized as one of Pakistan’s most credible platforms for digital excellence, the Pakistan Digital Awards are judged by an independent panel of industry leaders, and celebrates the innovation that delivers both creative resonance and tangible positive outcomes. More than just an accolade, this award reinforces the brand’s strategic direction and strengthens the market positioning of Zong as a frontrunner in Pakistan’s digital ecosystem. It reflects how the company is delivering on its brand promise of “Let’s Get Digital”, not just in words, but through measurable impact and effective use of platforms that matter to today’s audiences.

At the heart of the campaign was the notion of bringing convenience closer to users; seamlessly, intuitively, and at scale. By harnessing the immersive potential of TikTok’s short-form content and pairing it with Google UAC’s algorithmic targeting, Zong positioned My Zong App as more than just a utility, it became a daily digital companion for millions.

The campaign’s success was further amplified on the global stage when it was spotlighted in an official TikTok case study, a testament to its exceptional execution and measurable business impact.

Sajid Munir, Head of Marketing at Zong, shared his thoughts on the win: “We are grateful to the Pakistan Digital Awards for this recognition. This award is a meaningful milestone that reflects not only on our belief in bold storytelling, but also on our efforts towards user-first thinking, and smart, locally grounded innovation. Our team’s passion for reimagining digital experiences continues to shape how millions engage with technology every day.”

This recognition reaffirms Zong’s ongoing journey to transform Pakistan’s digital landscape, where intelligent solutions, high-impact campaigns, and inclusive access go hand in hand. With every milestone, Zong remains committed to crafting experiences that are not only efficient, but also empowering, intuitive, and uniquely relevant to the evolving needs of the Pakistani user.