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Pakistani Climber Iftikhar Sadpara Dies, Foreign Mountaineer Injured in K2 Avalanche

By
Yousuf Yaseen
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pakistani-climber-iftikhar-sadpara-dies

An avalanche struck Camp 1 on K2, the world’s second-highest mountain, on Friday, 18 July, at around 2:30 p.m.

The incident resulted in the death of Iftikhar Sadpara and injured a foreign mountaineer, according to the Alpine Club of Pakistan (ACP).

The avalanche occurred approximately 500 metres above the base camp. Four climbers were caught in its path. Two of them managed to return safely to the Advanced Base Camp, while a foreign climber sustained minor injuries.

Local climber Iftikhar Hussain, a resident of Sadpara, Skardu, lost his life in the avalanche. His body was recovered and brought down to the base camp.

Following the incident, the expedition outfitter submitted a formal request to Major General Irfan Arshad, President of the Alpine Club of Pakistan and Askari Aviation for a mercy helicopter operation to recover the deceased climber.

The request was approved on humanitarian grounds, and his body was airlifted to Skardu.

Irfan Arshad extended his condolences to the climber’s family, friends, and the wider mountaineering community.

He stated that full support would be provided during this difficult time.

Karrar Haidri, Senior Vice President of the Alpine Club of Pakistan, also expressed sadness over the incident.

He paid tribute to Iftikhar Hussain’s dedication and contributions to the mountaineering community.

Related Incident in June 2024

In a separate incident in June 2024, one of two Japanese climbers who had gone missing was found dead on Spantik mountain in northern Pakistan.

The climbers, Ryuseki Hiraoka and Atsushi Taaguchi, were trying to reach the 7,027-metre (23,054-foot) summit of the mountain in the Karakoram range when they went missing.

“The dead body of a Japanese climber was found, and a search ongoing for the second climber,” said Wali Ullah Falahi, the deputy commissioner of Shigar district, while speaking to AFP.

The body was found 300 metres (984 feet) below Camp 3, which is located at around 6,200 metres (20,341 feet). This is the area where climbers usually prepare for their final summit attempt.

Stay tuned to Brandsynario for latest news and updates

Did Netflix Use Generative AI for the First Time in One of Its Originals?

By
Shiraz Aslam
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did-netflix-use-generative-ai-for-the-first-time-in-one-of-its-originals

Artificial Intelligence (AI) has penetrated virtually every important field of human life. Information technology, education, healthcare, agriculture, and commerce have been reshaped by AI.

A variety of industries, especially Big Tech and automobile companies, have also reaped major benefits from AI. However, Hollywood’s stance on AI has long been ambiguous, until now.

Netflix recently admitted to incorporating generative AI into one of its original productions, highlighting a change in attitude towards artificial intelligence in the entertainment industry.

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Generative AI was used in El Eternauta

AI Added Drama In El Eternauta 

In the Argentine sci-fi series, El Eternauta (The Eternaut), the creative team partnered with Netflix’s Eyeline Studios to depict a building collapsing in Buenos Aires with the assistance of AI.

This was the first time Generative AI was used for a Netflix production. Speaking on the dramatic scene, Netflix co-CEO Ted Sarandos said:

“That VFX sequence was completed 10 times faster than it could have been completed with traditional visual VFX tools and workflows. And also, the cost of it just wouldn’t have been feasible for a show in that budget.”

Sarandos believes that AI is a beneficial tool for creators, helping them make films and productions better and cheaper. His fellow co-CEO, Greg Peters, also has a positive perspective on the matter.

Peters claims that Netflix may find other ways of leveraging AI to enhance user experience, such as allowing users to use their voice to find their next watch on the platform. He also hinted at smarter advertising methods.

Nonetheless, Netflix’s open admission of incorporating AI into its originals and future directions with the technology highlight its adaptive attitude in an ever-changing world.

So, is AI Taking Jobs in Hollywood?

Much of the resistance and hesitation with incorporating Generative AI in the entertainment industry stems from deeper concerns that it could replace human jobs. However, as in Netflix’s case with El Eternuata shows, it is more of a creative tool.

AI can be used to enable storytelling and enhance dramatic effects, but its potential for replacing human labour is limited for the skilled occupations in the film industry.

As Netflix continues to explore AI-driven tools, its embrace of generative AI suggests that future Originals may increasingly blend human storytelling with cutting-edge technology.

For audiences, this could mean faster production timelines, more innovative visual experiences, and even smarter, more tailored recommendations on the platform.

Stay tuned to Brandsynario for latest news and updates

What is Experience Marketing and Why is it the Next Big Thing?

By
Shiraz Aslam
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what-is-experience-marketing-and-why-is-it-the-next-big-thing

We live in an advertisement-saturated society, where popular brands aren’t just selling products, they’re selling lifestyles, dreams, and sometimes even insecurities. Whether you realise it or not, you’re being marketed to almost every minute of the day.

Step outside, and you’re met with towering billboards flashing limited-time offers, celebrity endorsements, or the latest gadget you didn’t know you needed.

And when you look down at your phone? That’s where the real fun begins. Digital ads sneak into your social feeds, pop up between Instagram stories, and even wedge themselves into your YouTube videos. Sometimes, they’re so personalised, it’s like your phone can read your mind.

Let’s not dive into TV commercials. Cricket matches and drama serials are unceremoniously interrupted by these commercials.

All of this has led to significant ad fatigue. Advertisements frustrate consumers, and they may no longer draw sales to the desired extent.

However, brands today are moving towards experience marketing, which is much more effective than traditional advertising methods.

Building a Connection With the Customer

Experience marketing, also called engagement marketing, is a strategy that uses immersive and interactive experiences to enhance consumer engagement and build an emotional connection.

Instead of passively receiving the message, the consumer actively engages with and interacts through physical or digital experiences with the product or service.

These experiences can range from in-person engagements, virtual events, and interactive digital experiences that may include virtual reality (VR) or Augmented Reality (AR) sessions.

A strong emotional bond between the consumer and supplier lies at the core of experiential marketing, which revolves around the five Cs: connection, conversation, collaboration, creativity, and context.

The most important consideration involves evoking a genuine emotional connection in the consumer, so that they “feel” something rather than receive a message.

Secondly, effective engagement marketing needs to elicit conversation and drive discussion. The most successful campaigns require consumer collaboration so that the audience can become part of a cohesive whole.

Creativity is also essential in experience marketing. The audience loves something different, unique, and innovative. The campaign should respect context and make sense to the target audience.

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Experience marketing aims to enhance consumer engagement.

Apple’s “Shot on iPhone Challenge”: An Excellent Example

We all know that the iPhone cameras are in a league of their own. Apple boasting about this in their advertisements would have been mundane and uninspiring.

Instead of telling users about their improved cameras, they launched the #ShotoniPhoneChallenge. All over the world, people submitted their best photos and used the hashtag.

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#ShotoniPhoneChallenge Campaign

The campaign allowed existing iPhone users to interact with Apple and become part of a larger community. Others were also drawn to the tech giant’s products due to the fear of missing out (FOMO) on something special.

It was a massive success, as users shared their photos and the word spread to the entire world, driving sales.

In conclusion, the days for traditional marketing are slowly coming to an end. Today, consumers want more, and experience marketing is exactly that. 

Stay tuned to Brandsynario for latest news and updates

Food Expiration Dates Don’t Indicate What You Think They Do!

By
Areeb Asif
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food-expiration-dates-dont-indicate-what-you-think-they-do

I am about to tell you something you may have never heard of…the expiry dates on your food don’t necessarily mean that the food is inedible. In fact, food expiration dates are supposed to indicate the manufacturer’s estimate of when the food will be at its peak quality and flavour, not necessarily when it becomes unsafe to eat.

These dates are not a reflection of food safety for most products, with the exception of baby formula.

What the Date Labels on Your Food Actually Mean

Most of the dates you see on packaging, like “best before”, “sell by”, or “use by”, are not safety indicators. They are quality guidelines. Meaning, the food might not taste as fresh after that date, but it’s still very much edible.

In the US, the marked dates are only intended to indicate quality, and they are not regulated by any federal agency.

“Food date labels are really like the Wild West, there are no standards,” said Jeffrey Costantino, a spokesperson at ReFed, a nonprofit advocacy organisation working to reduce food waste.

Think about that for a second. We’re throwing away milk, cheese, bread, canned goods, and even eggs based on a suggestion, not a hard rule. According to the USDA, over 30% of the food supply in the U.S. goes to waste (only from individual households), and a huge chunk of that is because of misunderstood labelling.

This consumer confusion can take a toll on the climate and on household budgets.

To avoid further confusion, here is what those labels actually mean:

Label Meaning
Best if Used By/Before Indicates when a product will be at its best flavour or quality. Not a purchase or safety date.
Sell-By Informs stores how long to display the product for sale. Used for inventory management.
Use-By The last date recommended for using the product at peak quality. Not a safety date (except on infant formula).
Freeze-By Tells when a product should be frozen to maintain peak quality. Not a purchase or safety date.

All in all, no universal standard or testing lab is determining when a can of soup goes from fine to fatal. It’s often just a conservative estimate to protect the brand’s reputation, not your health.

In fact, the only product in the U.S. that’s legally required to have an expiration date is baby formula.

Trust Your Senses, Not Just the Sticker

Does this mean that we start ignoring the labels and their dates completely? No.

Sicknesses associated with mould and bacteria found on bad food can be serious, and the fears are warranted, but the labels do little to ward off risks, experts say.

“There is nothing concrete for these dates related to food-borne illness,” said Dr Andrea Glenn, a postdoctoral research fellow and registered dietitian at the Harvard TH Chan School of Public Health.

She notes that both a global food system where products travel farther, and food handling practices can play a larger role in food safety.

A study published in 2019 that relied on surveys of more than a thousand people across the US found that 84% have tossed a food because the date marked on the package had passed. This is doing anything but good.

It’s far more useful instead to look for signs of spoilage. Odd or off odour, flavour, colour, or texture are better indicators of potential danger.

Here is how you can identify whether or not a different type of food is unsafe to eat:

Food Signs It’s Unsafe to Eat
Produce Wilty veggies are still safe, but foul odour or mould = bad. Toss fruits and veggies that are brown, slimy, wrinkled, or smell bad.
Milk Sour smell or lumpy texture = bad milk. Use the smell test and observe when pouring. Properly stored milk often lasts past its best-by date.
Eggs Do the water test: sink = good, float = bad (don’t crack it). Vertical but sunk = eat soon. Bad eggs may not smell or look different.
Bread Fuzzy, mouldy spots = toss it. Mouldy bread is unsafe even if other parts look okay. Stale bread is fine, just not tasty.
Uncooked Meat Strong odour, sliminess, or slick texture = don’t eat. Colour changes may be normal (e.g., browning), but a bad smell means it’s likely unsafe.
Fish Fish naturally smell, but slimy + pungent = bad. Always check the texture. For frozen fish, use the same signs once it’s thawed.

 

Food Waste is a Real Problem; Be Better Now

We’ve been trained to trust labels more than our own common sense. But maybe it’s time we reclaim our judgment and stop treating expiration dates like a ticking time bomb.

Food doesn’t expire on command, and neither should our willingness to be a little smarter about waste.

Stay tuned to Brandsynario for latest news and updates

The Late Sidhu Moose Wala is Touring Again… Wait, What?

By
Areeb Asif
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the-late-sidhu-moose-wala-is-touring-again

The world was left in shock when the Punjabi singer/rapper Sidhu Moose Wala was tragically killed on May 29, 2022, at just 28 years old. The global icon was loved by many in India, Canada, the UK and other countries, so his death came as a big shock to many.

While no one has been able to arrest the culprits to this day, they have managed to capitalise on Sindhu’s death by holding the world’s first AI concert.

Yes,  Sidhu Moose Wala is touring again, and the announcement video has raised many questions in the minds of the netizens.

Sidhu Moose Wala’s Upcoming World Tour 

The Instagram account of the late singer took everyone by surprise when it dropped a video announcing the world tour that was titled “Signed to God.” The caption read, “2026”, which indicates that the tour will begin in 2026, celebrating Sidhu Moose Wala’s legacy through his music.

Reacting to the post, a user wrote in the comments,

“Wait, what?”

“How is he doing this?” added another.

One more commented, “But? I mean? Like how? WTF?”

Someone else said, “I think something unexpected is about to happen.”

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Siddhu Moose Wala New Poster

White House Rejects Reports of Trump’s Visit to Pakistan

By
Maham Hussain
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white-house-rejects-reports-of-trumps-visit-to-pakistan

The White House dismissed reports that US President Donald Trump will visit Pakistan. A White House official said on Thursday, “A trip to Pakistan has not been scheduled at this time.” This statement followed a Reuters report quoting local news channels saying Trump would visit Islamabad in September and later travel to India.

The Foreign Office spokesperson said he was unaware of Trump’s expected visit. A US embassy spokesperson in Islamabad told Reuters, “We have nothing to announce,” and added that the White House could confirm the president’s schedule.

Anadolu said diplomatic sources also denied claims of Trump’s visit to Pakistan on September 18.

Foreign Ministry sources called the news about Trump’s trip “fake” because the US president will visit the UK between September 17 and 19. A senior ministry official said, “We have no information about any such visit. If there is any such thing, the Foreign Ministry will officially announce that.”

A local news channel earlier reported that Trump was expected in Pakistan on September 18, citing unnamed ministry officials. An international news agency and several media outlets picked up this report. However, the news channel later withdrew the story and apologised for running an “unconfirmed” report.

The official schedule confirms Trump will visit the UK from September 17 to 19. These dates contradict earlier claims about a Pakistan trip.

Officials said they would announce any visit by the US president through proper diplomatic channels. They also urged people not to believe unverified reports in the media.

Stay tuned to Brandsynario for latest news and updates

Cockpit Audio Suggests the Captain Had Cut Fuel in Air India Crash

By
Yousuf Yaseen
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cockpit-audio-suggests-captain-cut-fuel-in-air-india-crash

A cockpit voice recording from the Air India flight that crashed last month supports the idea that the captain turned off the plane’s fuel supply, according to a source familiar with early findings by US officials.

The crash happened on June 12 in Ahmedabad, India, killing 260 people. A source told Reuters that the first officer, who was flying the Boeing 787, asked the captain why he had moved the fuel switches into a position that stopped fuel from reaching the engines. The first officer also requested that the captain restore the fuel flow.

The source, who chose to remain anonymous because the case is still being investigated, said this was based on a US assessment. However, the information isn’t in a formal report yet, and the investigation is ongoing.

There was no video recording from the cockpit that clearly shows who flipped the fuel switches. However, the cockpit dialogue points toward the captain, based on the early review.

The Wall Street Journal was the first to report this on Wednesday about what is now considered the world’s deadliest aviation accident in the last ten years.

India’s AAIB Denies Premature Conclusions

India’s Aircraft Accident Investigation Bureau (AAIB), which is in charge of the investigation, stated on Thursday: “Certain sections of the international media are repeatedly attempting to conclude selective and unverified reporting.”

They added that the investigation is still in progress, and it is too early to decide anything for sure.

Most air crashes happen due to multiple factors. As per international rules, a final report is expected within a year of the incident.

The AAIB’s initial report, released on Saturday, said that one pilot asked the other why the fuel had been cut, and the other replied that he didn’t do it.

The report did not confirm which of the two, Captain Sumeet Sabharwal or First Officer Clive Kunder, said which line. Captain Sabharwal had a total flying experience of 15,638 hours, and First Officer Kunder had 3,403 hours of flying time.

According to the report, the fuel switches were turned from “run” to “cutoff” just seconds after takeoff, one after the other. But it didn’t mention how or why they were switched.

Right after the plane lifted off, security camera footage showed that a backup energy device, the ram air turbine, was deployed, a sign that the engines had lost power.

The plane lost thrust and reached a height of 650 feet before it began to descend.

Though the fuel switches were quickly turned back to “run” and the aircraft tried to restart the engines automatically, the jet was already too low and too slow to recover, aviation safety expert John Nance told Reuters.

The report said the aircraft hit trees and a chimney before crashing into a medical college building. Nineteen people on the ground and 241 out of 242 people onboard were killed in the fireball.

Stay tuned to Brandsynario for latest news and updates

Google Pixel 10 Launch Date Confirmed: Here’s What You Need to Know

By
Usman Kashmirwala
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google-pixel-10-launch-date-confirmed-heres-what-you-need-to-know
Source: Times

Hype is building: Google officially confirmed its big hardware event, Made By Google 2025, will take place on August 20, moving from Mountain View to New York City.

Enthusiasts expect new smartphones, robust AI-powered features, and increased Pixel ecosystem innovation. With speculation about new chipsets, foldables, and camera improvements, here’s what’s most important:

The Big Reveal: Date, Venue & Format

Google formally put the Pixel 10 launch on August 20, 2025, starting at 1 PM ET (10 AM PT) in NYC, with an international livestream anticipated. This change back to New York is a deliberate one.

Following the Pixel 9 launch last August 2024, Google inadvertently created a void around Apple’s September iPhone reveal. This year’s August timing puts Pixel 10 in position as a prime fall contender.

Pre-orders should begin that day with units shipping as soon as August 28, just in time for holiday shoppers.

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Google Pixel 10 Launch Date Confirmed

In contrast to past rollouts, the Pixel 10 lineup will consist of four devices:

  • Standard Pixel 10
  • Pixel 10 Pro
  • Pixel 10 Pro XL
  • Brand-new Pixel 10 Pro Fold

They all maintain the same horizontal camera bar but presumably get subtle redesign elements, such as thinner bezels and fresh colours like “Limoncello.” Early CAD drawings point toward shared aesthetic motifs within lineup, with the foldable adding book-like versatility.

Performance & Display Enhancements

Inside lies Google’s initial Tensor G5 processor, constructed on TSMC’s 3 nm process. Rumours point towards a ~25% increase over the Tensor G4, with improved energy efficiency and reduced thermal temperatures.

The devices can possibly come with 12 GB RAM on the base model and as much as 16 GB on Pro models. Displays hold out to 120 Hz refresh, up to 3,000 nits peak brightness, and enhanced low‑PWM dimming.

Along with that, Pixel 10 Pro Fold might bring durability and dust/water resistance up to IP68, a first for folds.

Google’s brand reputation relies on camera performance. Leaks for 2025 indicate that both Pixel 10 and Pixel 10 Pro will use a triple‑64 MP sensor setup; main, ultrawide, and a new 5× telephoto lens.

The affordable model at last gets telephoto, filling a long-standing feature gap. The Pro Fold will reportedly feature similar optics as non-fold models. Rumour have it that the phone has additional computational aids, particularly generative AI tuning, coming along with Android 16.

Ecosystem Expansion: Watch, Buds & Accessories

This rollout won’t be just about phones. Google hints at enhancements for its Pixel Watch 4, which should bring a bigger battery, thicker design, Wear OS 6 with new UI, and improved health metrics.

Audio enthusiasts should expect an affordable Pixel Buds 2a, and accessories such as Pixel Snap, chargers and stands, should help amplify the ecosystem experience.

google-pixel-10-launch-date-confirmed-heres-what-you-need-to-know
Source: Android Headline

Pricing leaks confirm steady base pricing: about €899 for Pixel 10, leaping to €1,099 for Pro, €1,299 for Pro XL, and as much as €1,899 for Pixel 10 Pro Fold.

Top-end storage (512 GB, 1 TB) may drive prices even higher. Indian estimates put the foldable at around Rs2,07,500 for 1 TB. Pixel 10 will reportedly hit international markets by August 28, including Pakistan, with regional pricing adjusted for local taxes and duties.

Google’s August 20 event is a turning point. With four models, including a historic foldable, driven by the Tensor G5 and deep ecosystem enhancements, this is potentially the most ambitious Pixel release ever.

Whether you’re a powerhouse camera phone, bold AI feature, or earliest foldable smartphone enthusiast, the Pixel 10 series is about to make waves.

Save the date; this is one release you won’t want to miss.

Stay tuned to Brandsynario for latest news and updates

For the First Time Ever, Astronomers Observe a Solar System Being Born

By
Usman Kashmirwala
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for-the-first-time-ever-astronomers-observe-a-solar-system-being-born

Astronomers have, for the first time, seen a solar system in its earliest days, catching the moment when planets start to form around an infant star. What makes this achievement so historic is the direct window into the formation of planets in real-time, rather than theoretical phases.

Readers looking for answers now can comprehend how this represents our cosmic beginnings.

The Cosmic Nursery: HOPS‑315

HOPS‑315 is approximately 1,300 light-years from Earth in the constellation Orion. It’s a very young protostar, just 100,000 to 200,000 years old. A spinning disk of gas and dust envelops it. That disk, or protoplanetary disk, is an incubator where planets are formed.

The position of HOPS‑315’s disk means that telescopes can look directly into its central region, the coveted windows where new worlds start to take shape.

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The Cosmic Nursery: HOPS‑315

With ALMA and Webb, researchers detected signatures of crystalline silicates: small, warm solid pieces developing within the disk. These are the first planet-making building blocks, much like material within old meteorites in our own solar system.

Observing this initial “time zero” phase verifies that planetary formation initiates much sooner than was previously witnessed.

Gas Jets and Disk Structures

ALMA’s radio images imaged glowing gas: carbon monoxide created broad lobed winds, and silicon monoxide jets pierced the disk. Such jets are normally used to expel excess matter from new stars and suggest active physical conditions in young planetary cradles.

Meteorites on our planet contain remains of our ancient solar system. Crystalline minerals seen around HOPS‑315 are in the same relative position, about where our asteroid belt is. That similarity provides a real-time comparison to processes of planetary formation that formed Earth and other rocky worlds here.

Technique Synergy: Webb + ALMA

No one telescope alone could capture this breakthrough. JWST explored infrared signatures of solid silicates. ALMA provided submillimeter images of gas flows. Together, their combined information enabled astronomers to accurately determine when and where solids started to condense. This is vital for confirming real-time planet formation.

A Significant Discovery 

This’s not a one-off discovery. Trapping the formation of a solar system breaks open a fresh window on planetary origins. It demonstrates that early condensation occurs generally, rather than just for our Sun.

Future observations can now focus on such early systems, tracing when and how rocky worlds form. That helps calculate the probability of Earth-like world formation throughout the galaxy.

This first-ever observation marks a turning point in our understanding of planet formation. From seeing crystalline silicates coalesce to mapping gas jets around HOPS‑315, astronomers have delivered a cosmic baby photo of planetary birth.

We’re not just theorising anymore; we’re watching worlds being born. The real question now: how many more celestial nurseries does the universe hold? And which of those will give rise to life-bearing planets like ours?

Stay tuned to Brandsynario for latest news and updates

Tigers at Home: Can Bangladesh Roar Loud Enough to Stun Pakistan?

By
Web Desk
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Bangladesh-PAkistan

In world cricket, Bangladesh often carry the tag of underdogs. But try facing them on their home turf and you’ll see a different beast altogether. That’s the challenge Pakistan are gearing up for as they arrive in Dhaka for a three-match T20I series that promises to be anything but predictable.

A Home Advantage with Momentum

The Tigers are coming into this series with their tails up, having recently sealed an impressive 2-1 series win in Sri Lanka. That victory has not only boosted morale but also ensured the selectors had no need to shuffle the pack.

Bangladesh have named an unchanged squad for the series against Pakistan – a clear signal of their intent to build consistency ahead of the ICC T20 World Cup.

“It’s a different matter if changes are absolutely necessary,” explained Najmul Abedeen Fahim, Chairman of Cricket Operations at the BCB.

“But till the World Cup, we want consistency and to avoid unnecessary experimentation. It’s important to have stability in the squad.”

From Whitewash to Revenge?

This series comes just months after these same two sides faced off in Pakistan. That one wasn’t pretty for Bangladesh; they were whitewashed 3-0 by Pakistan and left licking their wounds. To make matters worse, they had entered that series off a shock defeat to UAE, which dented both their form and confidence.

Now, the tables have turned. Backed by a solid series win and home conditions, Bangladesh will fancy their chances of settling scores. And let’s be honest, few teams are as feisty as Bangladesh when they’re playing in Mirpur.

The Numbers Don’t Lie… But Can They Be Rewritten?

History tilts heavily in Pakistan’s favour. Out of 22 T20Is between the two nations, Pakistan have won 19. Bangladesh? Just three. But cricket isn’t played on paper.

With momentum on their side and a familiar pitch underfoot, the Tigers could script a different tale this time around.

Led by Salman Ali Agha, the Pakistan squad touched down in Dhaka on July 16. It’s a side that blends youth with experience, but they are missing a few key names.

Shadab Khan and Haris Rauf are ruled out due to injuries, and Hasan Ali is still playing county cricket in England with Birmingham Bears.

While the absence of such senior names could be seen as a blow, it also opens up opportunities for younger players to step up.

Series Schedule

  • 1st T20I – 20 July
  • 2nd T20I – 22 July
  • 3rd T20I – 24 July

All matches will be played at the Shere-e-Bangla National Cricket Stadium in Mirpur.

Squads:

Bangladesh: Litton Kumer Das (c), Tanzid Hasan Tamim, Parvez Hossain Emon, Md Naim Sheikh, Tawhid Hridoy, Jaker Ali Anik, Shamim Hossain Patwari, Mehidy Hasan Miraz, Rishad Hossain, Shak Mahedi Hasan, Nasum Ahmed, Taskin Ahmed, Mustafizur Rahman, Shoriful Islam, Tanzim Hasan Sakib, Mohammad Saifuddin.

Pakistan: Salman Ali Agha (captain), Abrar Ahmed, Ahmed Daniyal, Faheem Ashraf, Fakhar Zaman, Hassan Nawaz, Hussain Talat, Khushdil Shah, Mohammad Abbas Afridi, Mohammad Haris (wk), Mohammad Nawaz, Sahibzada Farhan (wk), Saim Ayub, Salman Mirza, Sufiyan Muqeem.

Stay tuned to Brandsynario for the latest news and updates.

Caught in 4K: CEO and HR Affair Blows Up During Coldplay Concert

By
Usman Kashmirwala
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caught-in-4k-ceo-and-hr-affair-blows-up-during-coldplay-concert

At Coldplay’s July 16 show at Gillette Stadium in Boston, the show’s kiss cam scanned the audience and focused on a couple locked in a romantic hug. When the huge screen flashed their faces, the atmosphere changed, lead singer Chris Martin joked, “Either they’re having an affair or they’re very shy.”

The two, later identified, quickly separated. Cameras caught the CEO cowering behind the barrier as the HR chief hid behind her face in obvious embarrassment. That fleeting Jumbotron moment was all it took to launch an immediate online furore.

 

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Who’s Who in the Viral Clip

Viewers easily identified the students behind the commotion. The individual is Andy Byron, who became CEO of the billion-dollar AI company Astronomer in July 2023. With almost two decades of experience in the tech sector, serving in leadership positions at Lacework, Cybereason, Fuze, and more, Byron established a record of consistent innovation.

Standing alongside him was Kristin Cabot, the Astronomer’s Chief People Officer since November 2024. Cabot had more than two decades of experience in HR and was hailed by Byron as a “perfect fit” for expanding the company culture.

The optics of a CEO and HR head snuggling up during mid-show sent another wave of scrutiny with their high-profile positions.

The Aftermath: Viral Scandal & Corporate Fallout

The video surfaced on TikTok, X, Reddit, and innumerable platforms. Individuals referred to it as “Kiss Cam Gate” and analysed every response, ranging from memes that ridiculed the timing to angry posts accusing infidelity.

There were speculations about Byron’s wife removing his last name from social media and subsequently deactivating her account. Internet detectives scoured her page, while workers and members of the industry claimed the relationship was verified by employees and industry professionals.

The scandal opened up discussion regarding office politics, power disparity, and business ethics in public relations.

Astronomer has remained silent and Byron and Cabot did not put out official statements. Byron temporarily deleted LinkedIn posts that eulogised Cabot, turned off comments, and eventually deleted his account.

However there is an alleged apology circulating on the internet. Bryan has called out the management for making a spectacle of his life. There are no confirmations if this is true.

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Alleged Apology from Andy Byron

Cabot has also withdrew from social media and remained low-key. Whispers of internal discord: staff members questioning leadership trustworthiness, HR policy enforcement, and stability.

Industry observers surmised this scandal may compel Astronomer’s board or shareholders to call for investigations, or even changes in leadership, particularly because HR policy and CEO behaviour conflict at the very centre of business honour.

Broader Lessons & Cultural Impact

This incident contains lessons much deeper than a viral instant. It shows how public performances, particularly embedded in influential brands like Coldplay, can ignite worldwide attention in a matter of seconds.

It highlights the increased expectations upon CEOs and HR leaders: to lead with integrity and openness, especially in the digital era. For stakeholders and employees, it reinforces the thin line between personal behaviour and organisational image.

Ultimately, it is representative of contemporary culture: one viral moment can blow up workplace dynamics, personal decision-making, and company values simultaneously.

The kiss-cam gaffe snowballed into an international tale of trust, leadership, and office morals. Today, everyone awaits to see how Astronomer, its board, staff, and public, respond.

Will this be the most cringeworthy concert cameo of the year, or will it redefine how tech companies deal with accountability in the limelight?

Stay tuned to Brandsynario for latest news and updates

Liverpool’s Emotional Tribute to Diogo Jota Through Art

By
Web Desk
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liverpool-emotional-tribute-to-diogo-jota-through-art

A powerful new mural now stands near Anfield in Liverpool, one that brings both a smile and a lump to the throat. It’s a tribute to the late Diogo Jota, captured mid-celebration, hands forming a love heart, his trademark smile frozen in time.

Painted by Liverpool’s renowned mural artist John Culshaw, the piece is more than just street art – it’s a city’s way of saying thank you and goodbye.

A Love Letter in Paint

For Culshaw, picking the image was easy. He wanted to freeze a moment that summed up everything Jota meant to the fans – joy, passion, and a heart full of love.

“I picked this image to paint because it shows Diogo sending love out to the fans,” said Culshaw. “And by immortalising him in our city, it shows that we are sending the love right back.”

That image now sits proudly among a growing collection of fan tributes just steps from the Kop. It doesn’t just brighten the wall, it offers comfort, connection, and a reminder that legends never really leave us.

A Life Lost, A Legacy Secured

On 3 July 2025, tragedy struck. Diogo Jota and his brother, Andre Silva, lost their lives in a horrific car crash near Zamora. The news hit like a thunderclap, silencing stadiums and flooding timelines with heartbreak.

In the days since, Liverpool as a city has wrapped its arms around the memory of its Portuguese forward.

The club made a historic move by retiring Jota’s No. 20 shirt across all levels of the men’s and women’s teams. It’s a gesture that speaks volumes about the impact he made in such a short time.

“Diogo has given us so many memories,” said Culshaw. “It’s only right that he will remain our number 20 forever.”

A Game Played in Grief

Liverpool returned to the pitch for the first time since Jota’s passing on Saturday, facing Preston North End in a pre-season fixture. But football took a backseat to tribute.

Before kick-off, the stadium fell into a powerful minute’s silence. Fans wore No. 20 shirts. Scarves were held aloft. Flags waved not just in support, but in mourning. The emotional weight of the moment was felt in every corner of the ground.

Stay tuned to Brandsynario for the latest news and updates.

Israeli Attack on Gaza’s Catholic Church Claims Three Lives

By
Maham Hussain
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israeli-attack-on-gaza-catholic-church-claims-three-lives

An Israeli strike hit Gaza’s only Catholic Church on Thursday. It killed three people and injured several others, according to the Latin Patriarchate of Jerusalem. This body oversees the parish and condemned the attack strongly.

The Patriarchate said, “This targeting of innocent civilians and of a sacred place cannot be justified.” The statement added that two women and one man died in the strike on the Holy Family Church. Furthermore, it declared, “This horrific war must come to a complete end.”

The statement also said that victims sought shelter inside the compound “after they had already lost their homes, possessions, and dignity.” In addition, the Holy Family Church confirmed, “A number of injured people, some in critical condition, need treatment.”

Pope Leo sent a telegram to the victims. He wrote, “I am deeply saddened,” and urged leaders to agree to “an immediate ceasefire.” The message also expressed his “profound hope for dialogue, reconciliation, and enduring peace in the region.” Cardinal Pietro Parolin, the Vatican Secretary of State, signed the telegram. However, the message did not mention Israel by name.

Meanwhile, the Israeli military announced it is investigating the incident. Israel’s foreign ministry stated on X that it will release the results soon. The ministry said Israel does not target churches or religious sites and regrets harm to civilians.

Earlier, the Patriarchate reported that parish priest Father Gabriel Romanelli was among the injured. It also confirmed that the church sustained damage.

Father Romanelli, an Argentine priest, often updated the late Pope Francis about the conflict through calls and messages. TV footage from Al-Ahly Hospital showed him receiving treatment with a bandage on his lower right leg.

Italian Prime Minister Giorgia Meloni strongly criticised the attack. She said, “The attacks against the civilian population that Israel has been carrying out for months are unacceptable. No military action can justify such an attitude.”

Stay tuned to Brandsynario for latest news and updates

Pakistan Champions Gear Up for WCL 2025 under Mohammad Hafeez

By
Web Desk
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pakistan-champions-ready-wcl-2025-under-mohammad-hafeez

The World Championship of Legends (WCL) is back for its second edition, and Pakistan Champions are coming in hot with a blend of experienced campaigners and exciting new additions.

As the tournament kicks off on July 18 at the historic Edgbaston Stadium, all eyes will be on Mohammad Hafeez and his men when they face England Champions in the curtain-raiser.

Mohammad Hafeez Takes Over, Big Names Miss Out

One of the biggest headlines this season is Mohammad Hafeez taking over the captaincy from Younis Khan.

The Professor will be leading Pakistan Champions for the first time in the WCL, while Younis and Misbah-ul-Haq, two of Pakistan’s most seasoned veterans, are not part of the squad this year.

While a few legends have stepped away, the new squad has plenty to get excited about. Sarfaraz Ahmed, the man who lifted the 2017 Champions Trophy, joins the fold along with all-rounder Imad Wasim and left-arm pacer Rumman Raees.

Another notable inclusion is left-handed batter Umar Amin, who adds depth to the batting order.

Thankfully for fans, several familiar names are returning to bring that nostalgic punch. Shahid Afridi, Shoaib Malik, Sharjeel Khan, Kamran Akmal and Wahab Riaz are all set to don the green once again.

These seasoned players played pivotal roles in last year’s campaign and will be expected to provide both performances and leadership.

Looking Back at WCL 2024

Last year, under Younis Khan’s captaincy, Pakistan Champions had a strong run through the group stages, earning a place in the final. Unfortunately, they fell just short against arch-rivals India.

Pakistan posted 157, but India chased it down with five wickets and five balls to spare. The match was a thriller, and it left the green shirts hungry for redemption.

Tournament Format and Venues

The 2025 edition of the WCL promises more action and fanfare, with matches being held at four iconic venues across England: Edgbaston in Birmingham, County Ground in Northampton, Grace Road in Leicester and Headingley in Leeds.

Six teams will be battling it out in a round-robin format – Pakistan, India, Australia, England, South Africa and West Indies. The top four sides at the end of the group stage will qualify for the semi-finals. With such a power-packed lineup, fans are guaranteed plenty of fireworks.

Pakistan Champions Squad for WCL 2025

Here’s a look at the men in green who’ll be representing Pakistan this season:

  • Mohammad Hafeez (Captain)
  • Shoaib Malik
  • Sohaib Maqsood
  • Umar Amin
  • Sharjeel Khan
  • Sarfaraz Ahmed (WK)
  • Shahid Afridi
  • Asif Ali
  • Aamer Yamin
  • Wahab Riaz
  • Rumman Raees
  • Sohail Tanvir
  • Sohail Khan

Stay tuned to Brandsynario for the latest news and updates.

Is Saba Qamar Getting Married? The Internet is Buzzing with Predictions

By
Sania Saeed
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is-saba-qamar-getting-married-the-internet-is-buzzing-with-predictions

Saba Qamar has joined Usman Mukhtar in an upcoming drama titled Pamaal, and fans have already started predicting her wedding. This prediction doesn’t come out of nowhere. Viewers have noticed a pattern: every actress who worked with Usman Mukhtar got married shortly after.

Naimal Khawar tied the knot after Anaa (2019), Mahira Khan got married post Hum Kahan Ke Sachay Thay (2021), and Mawra Hocane followed after Jafaa (2024). Now, with Saba sharing the screen with Mukhtar, social media believes it could be her turn next.

Social Media Reacts to the “Usman Mukhtar Effect”

Netizens flooded social platforms with memes, theories, and playful posts. Many fans now call Usman Mukhtar the unofficial matchmaker of the industry. They joke that signing a drama with him leads straight to marriage.

Although no official statement has come from Saba, the buzz keeps growing. Her silence only adds fuel to the fire as fans keep connecting the dots and speculating.

What to Expect from Pamaal

The drama Pamaal has already gained massive attention, even before its release. Viewers feel excited to see Saba Qamar and Usman Mukhtar share the screen for the first time. Both actors bring strong performances and undeniable screen presence. Whether this collaboration results in a wedding or delivers a hit drama, it has already captured public attention.

While fans continue to guess about Saba’s personal life, she remains focused on her career, letting her work speak louder than the rumours.

Stay tuned to Brandsynario for the latest news and updates

Netflix Beats Q2 Estimates, Raises Full-Year Revenue Forecast

By
Maham Hussain
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netflix-beats-q2-estimates-raises-full-year-revenue-forecast

Netflix had a strong second quarter. It beat expectations on both revenue and earnings and raised its full-year forecast.

The streaming giant posted $11.08 billion in revenue, up 17.3% from last year and slightly above its $11.04 billion guidance. Earnings per share hit $7.19, higher than its $7.03 forecast and well above $4.88 a year ago.

Despite these strong numbers, Netflix’s stock slipped about 1% in after-hours trading. Investors are worried about its high valuation.

Netflix currently trades at 40 times forward earnings, which is much higher than the market average and most tech companies. Shares have already gained over 40% this year, so expectations were high.

Netflix remains optimistic. It expects third-quarter revenue to reach $11.53 billion, beating Wall Street’s $11.28 billion estimate. EPS should hit $6.87, above the $6.70 analysts predicted.

For the full year, the company raised its revenue outlook to between $44.8 billion and $45.2 billion. This is up from its earlier range of $43.5 billion to $44.5 billion.

netflix-currently-trades-at-40-times-forward-earnings
Netflix currently trades at 40 times forward earnings

“The majority of the increase in our revenue forecast reflects the recent depreciation of the US dollar vs. most other currencies, with the balance attributable to continued business momentum driven by solid member growth and ad sales,” Netflix said in its release. The dollar has dropped about 10% this year, boosting international revenue.

Ads are now a major growth driver. Netflix expects ad revenue to double to $3 billion in 2025. Its ad-supported plan costs $7.99 a month and has 94 million monthly active users, up from 70 million in November. Co-CEO Greg Peters said retention remains “stable and industry-leading,” and price hikes met expectations.

netflix-revenue-beats-estimates-in-Q2-2025
Netflix Revenue Beats Estimates in Q2 2025

Netflix plans to spend more on content and marketing in the second half of the year. Hit shows like Wednesday, Stranger Things, and Squid Game will lead the lineup.

Sports and live events such as NFL Christmas games and WWE Raw could also attract more viewers. Netflix expects a 30% operating margin for the year, one point higher than previous guidance. It also confirmed it will not pursue large acquisitions.

Stay tuned to Brandsynario for latest news and updates

Connie Francis, Singer of ‘Pretty Little Baby,’ Dies at 87

By
Maham Hussain
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connie-francis-singer-of-pretty-little-baby-dies-at-87

American pop legend Connie Francis, the singer of ‘Pretty Little Baby’, has died at the age of 87. Doctors admitted her to the hospital two weeks ago due to intense pain. She fought bravely but passed away this week.

Ron Roberts, President of Concetta Records, confirmed the news through a Facebook post on Thursday. As her longtime friend and label head, Roberts shared how deeply this loss has hit the music world.

Francis ruled the pop charts in the 1950s and 1960s. She delivered hits like Where the Boys Are and Who’s Sorry Now, but Pretty Little Baby stood out. Originally released in 1962, the song resurfaced in 2025.

Thanks to TikTok, Pretty Little Baby became a viral trend. Millions of users embraced the song, pairing it with emotional videos. In just a few days, it sparked a new wave of love for Francis and her music.

Roberts recalled how she felt overwhelmed by this sudden surge of attention. “She saw the world still remembered her voice. That touched her,” he wrote.

For decades, Connie Francis broke records and inspired future artists. She also shattered barriers for women in the music industry. Her voice defined an era, and now, it’s defining a new one.

Even after her passing, her songs continue to move hearts. Fans, old and new, are celebrating a sound that refuses to fade.

Stay tuned to Brandsynario for latest news and updates

CBD Walk: A New Premium Retail & Dining Destination Unveiled in CBD Quaid District in the Heart of Gulberg

By
Sania Saeed
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CBD Walk
CBD Walk offers 16 premium 4-Marla commercial units constructed on a Shell & Core model, providing businesses complete flexibility.

Lahore: Thursday, July 17, 2025, The Punjab Central Business District Development Authority (PCBDDA), also known as CBD Punjab, proudly announces the launch of CBD Walk, a distinguished retail and dining destination located in the Quaid District of CBD Punjab, adjacent to a scenic two-acre lake in the heart of Gulberg, Lahore.

Spanning across a prime location, CBD Walk offers 16 premium 4-Marla commercial units constructed on a Shell & Core model, providing businesses complete flexibility to customize their interiors according to their unique requirements. Investors can choose between 8 park-facing and 8 lake-facing units, each offering breathtaking views and unmatched visibility in one of Lahore’s most prestigious locations.

“This project exemplifies our vision of redefining urban commercial development in Punjab,” said Imran Amin, CEO of CBD Punjab. “CBD Walk transcends traditional commercial ventures, it’s a carefully curated lifestyle destination designed to attract premium retail and dining brands that align with Lahore’s evolving urban sophistication. The seamless integration of scenic lakefront views, state-of-the-art infrastructure, and strategic positioning creates an iconic addition to the city’s commercial landscape.”

Strategically positioned in the CBD Quaid District, CBD Walk ensures high footfall, seamless connectivity, and a thriving commercial environment, making it an exceptional investment opportunity for visionary entrepreneurs and established brands seeking to establish their presence in Lahore’s most dynamic business district.

 

Standard Chartered Connects Pakistan’s IT Sector with Global Growth through Foreign Exchange Solutions

By
Sania Saeed
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Standard Chartered
Standard Chartered is uniquely positioned to support this growth. With a presence in over 50 markets, the Bank offers deep market insight.

Karachi, 17 July 2025: Standard Chartered Bank hosted a focused client engagement event in Karachi, bringing together leading technology and IT-enabled service providers to explore strategic approaches to managing cross-border growth.

The discussion focused on how tailored foreign exchange (FX) solutions can support businesses in navigating international markets with greater confidence and efficiency.

Pakistan’s tech exports are one of our most promising economic stories and we’re only scratching the surface. The IT sector has emerged as a key contributor to national exports, with global demand for software development, back-office support, and digital services continuing to grow.

Standard Chartered is uniquely positioned to support this growth. With a presence in over 50 markets, the Bank offers deep market insight, end-to-end FX execution capabilities, and competitive pricing—enabling clients to optimise their global operations and reduce transaction friction.

Commenting on the event, Saadya Riaz, Head of Wealth and Retail Banking said “Technology companies in Pakistan are reaching new international frontiers, and we’re proud to support them with the tools and insights they need to manage global complexity. By combining our global network strength with local understanding, we enable clients to access markets, manage risk, and streamline their currency transactions. Our FX solutions are designed to meet the needs of fast-growing, globally connected businesses.”

The event reflects the Bank’s broader commitment to support high-impact sectors and help clients capture growth opportunities across borders. By bringing together market experts and clients, Standard Chartered continues to foster meaningful dialogue around innovation, resilience, and global expansion.

Etihad Town Launches it’s Latest Project Etihad Town Phase – III

By
Yousuf Yaseen
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etihad-town-launches-its-latest-project-etihad-town-phase-iii

Etihad Town, the most trustworthy Real Estate Brand of Pakistan, officially launched Phase – III with a grand ceremony held at Faletti’s Hotel, Lahore. The event was attended by some of the most prominent names in Lahore’s real estate industry, including leading dealers and sales partners from across the city.

All SSPs of Etihad Town were also present at the launch and praised the vision, prime location, and distinctive features of Phase – III.

The ceremony was graced by the Chairman of Etihad Group, Chaudhry Muhammad Munir, along with Executive Directors Chaudhry Raheel Munir, Faisal Munir, Suhail Munir, Malik Mudasir Khokhar and Malik Muneeb Khokar, who expressed their best wishes for the success of the project.

CEO of Etihad Group, Mr. Sheikh Shujaullah Khan, shared the details and unique offerings of Phase – III during the event and stated:

“Phase – III will be a landmark project in the history of Etihad Town. It’s not just a residential scheme, but a complete picture of modern and prosperous living.”

Guests were informed that development work for Phase – III has already commenced, and, staying true to Etihad Town’s legacy, it will be delivered ahead of schedule, just like the group’s previous successful projects.

Renowned media personalities Mikaal Zulfiqar and Wasay Chaudhry hosted the event, highlighting the unique features and modern design philosophy of the project.

A special highlight of the event was the unveiling of Etihad Town Phase – III’s new TVC, which received an overwhelmingly positive response from attendees.

Sales partners and dealers attending the event expressed their confidence in Etihad Town’s reputation, timely delivery, and reliable development model, calling it a benchmark for excellence in Pakistan’s real estate sector.

Etihad Town Phase – III is the first of its kind — seamlessly blending modern urban amenities, natural green spaces, and international-standard commercial infrastructure into one dynamic community.

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