New LED Floodlights Installed At Gaddafi Stadium For Champions Trophy 2025

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Nov 6, 2024

will-naseem-shah-play-in-second-odi-against-australia

Naseem Shah showed a gutsy performance for Pakistan with both bat and ball in the first ODI against Australia. However, his injury cast a cloud over his participation in the second match. Well, those doubts were put to rest today as sources confirmed that Naseem has fully recovered from the cramps that sidelined him in the first game.

The young fast bowler joined the team’s practice session today in Adelaide, and he’s all set for action on November 8. This gives Pakistan a real boost as they look to bounce back after a challenging first game.

Naseem Shah’s Recovery

In the opening ODI, Naseem Shah had to leave the field due to cramps—a tough break for both him and the team. But now that he’s back to full fitness, hopes are high for a stronger showing in the second ODI.

Although there’s talk of a potential change in the playing XI, nothing is set in stone yet. Final decisions on the squad will be made after the team’s second practice session tomorrow.

Selector Asad Shafiq, along with selectors Aqib Javed, Azhar Ali, Aleem Dar, and Hassan Cheema, will consult with the captain and head coach to finalize the lineup. With Adelaide’s pitch in mind, they’ll weigh all options to create the most balanced squad possible.

Notably, the Pakistan team hasn’t had much success in Adelaide over the years. Out of eight matches played here, they’ve only managed one victory, and that was back in 1996. Since then, Adelaide has remained an elusive venue for Pakistan, with tough matches and narrow defeats marking their record here.

Stay tuned to Brandsynario for the latest news and updates.

Fakhar Zaman, Imam-ul-Haq Set For Comeback On South Africa Tour

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Nov 6, 2024

fakhar-zaman-imam-ul-haq-set-for-pakistan-return-in-south-africa-pakistan-champions-trophy-squad-key-players-set-to-return

It looks like Pakistan fans may soon see the familiar faces of Fakhar Zaman and Imam-ul-Haq back in action. Reports suggest the PCB is considering recalling these left-handed openers to the white-ball squad for Pakistan’s tour of South Africa in December.

Pakistan’s December tour is packed, starting with a three-match T20I series, followed by a three-game ODI series, and concluding with two crucial Test matches as part of the ICC World Test Championship (WTC) 2023-25.

The duo’s possible return brings a spark of anticipation as they are considered as Pakistan’s most exciting opening pair since the iconic Saeed Anwar and Aamir Sohail.

For the unversed, Fakhar Zaman and Imam-ul-Haq holds the record for the highest partnership for any wicket for Pakistan in ODIs and the second-highest opening partnership in ODI cricket across the globe.

Back in 2018, they put together a colossal 304-run opening stand against Zimbabwe. Only West Indies’ John Campbell and Shai Hope, with 365 runs, have managed a better opening stand in ODIs, achieved against Ireland in 2019.

fakhar-zaman-imam-ul-haq-set-for-pakistan-return-in-south-africa

The Need for Change

Interestingly, Pakistan has been experimenting with a young opening pair, Saim Ayub and Abdullah Shafique. While they showed flashes of promise, their recent dip in form has left the team seeking stability at the top.

And that’s where Fakhar and Imam come into the picture. Both were left out of the ongoing series against Australia and the Zimbabwe tour, which raised eyebrows among fans and analysts. Moreover, they were excluded from the PCB’s central contract list, adding another layer to their absence from the squad.

The timing of their expected comeback couldn’t be better. Pakistan’s lineup needs that spark and reliability Fakhar and Imam bring, especially with the demanding South African conditions ahead. Having both experienced lefties back could bring a much-needed balance and depth to Pakistan’s white-ball strategy.

What Could This Mean for Pakistan?

With Fakhar and Imam potentially opening, Pakistan has a better shot at strong starts in ODIs. Their chemistry, forged over years of playing together, is hard to replicate.

fakhar-zaman-imam-ul-haq-set-for-pakistan-return-in-south-africa

And while Saim Ayub and Abdullah Shafique have bright futures ahead, a solid partnership between Fakhar and Imam might just be what Pakistan needs to dominate South Africa in their backyard.

This isn’t just about skill but about experience, adaptability, and knowing how to handle the pressures of international cricket. As we wait for official confirmation, fans can start getting excited about the possibility of seeing this dynamic duo in action once again.

Stay tuned to Brandsynario for the latest news and updates.

How Gen-Z Broke The Marketing Funnel

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Nov 6, 2024

The traditional marketing funnel, which once steadily guided customers from awareness to ‘marketing’ and finally to the purchase, no longer fits Gen-Z’s way of shopping.
Growing up immersed in the digital realm, this young generation views shopping as a transaction. For them, it’s part of the social media experience. The funnel is no longer a straight line. It’s a blend of social media, trends, and influencer opinions, where product discovery can happen at any given moment. Social media is no longer just a socialising platform; it’s a major marketplace, entertainment centre, news source, and learning platform, blending all these functions into one powerful experience. One that you get to use every day.

The Shift from the Traditional Marketing Funnel

For Generation Z, the shopping journey starts with social inspiration. Around 30% of this generation uses social media to discover new products. They rely on platforms like TikTok, YouTube, and Instagram. 77% of Gen-Z look for style inspiration constantly on these sites. Influencers play a big role here, with 51% of Gen Z viewing them as the true trendsetters. Hailey Bieber’s brand, Rhode, is a perfect example. By launching micro-trends like “strawberry girl summer,” she aligns her brand closely with social media trends, driving huge engagement. This set up a market for her lip tints before they were even launched.

While social media often sparks interest, it doesn’t always lead to instant purchases. Products are usually researched thoroughly before buying. Many use TikTok as a search engine to check reviews, see real-life demos, and confirm packaging quality. When it comes to purchasing, though, most Gen-Z consumers still prefer physical stores. They enjoy the ability to test products in person, with 68% preferring to try before they buy. This love for in-store shopping has led brands to create immersive experiences that match the online inspiration the youngsters see.

For these shoppers, it’s all about the journey. This is why brands have to ensure that the captivating content they’re putting out there on social media, needs to match the in-person shopping experience.

Stay tuned to Brandsynario for more news and information

⁠Best Print Campaigns Of 2024

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Nov 5, 2024

Print advertisement has proven to be the new best thing that has been revived again. In 2024, print advertisements blend humour, clever design, and remarkable storytelling to connect with modern audiences traditionally. The world of print advertising proves it can keep up in a high-tech, fast-paced and digital age. While digital ads dominate with flashy visuals, print ads have become equally competitive. They are captivating viewers through conceptual ads that don’t rely on screens or algorithms. The following campaigns show just how traditional media can deliver memorable messages, reminding us that sometimes, simplicity and creativity are more powerful than technology and advancement.

1. Print | McDonald’s Free Wi-Fi

McDonald’s creatively uses the visual of its iconic French fries to represent the Wi-Fi symbol, promoting its free Wi-Fi service. This clever imagery not only advertises the free internet but also triggers a craving for their well-known fries. It’s simple, yet effective in capturing attention. Plus, it’s a simple way to promote their services and their product.

2. Print | One Accident is Enough

Volkswagen used a humorous print ad to show its Automatic Post-Collision Braking System. The campaign features scenarios that show a person triggering multiple unfortunate accidents, each with a humorous twist. The slogan “Stop the chain” encourages viewers to consider how the braking system would prevent a series of mishaps. The campaign’s subtle details make it relatable, fun and hence engaging with the audience. As the misfortunes illustrated could happen to anyone.

3. Pepsi’s Halloween Twist

This advert has gone viral all over the world. For Halloween, Pepsi continues its rivalry with Coca-Cola by dressing a Pepsi can in a “scary” costume. The costume was a red cape that had the Coca-Cola logo designed on it. This ad playfully nods to the competition between the two brands, requiring a second glance to catch the joke. This subtle Halloween reference shows the power of simple visuals to make a lasting impression

4. Penguin Books: Let Shakespeare Serenade

Penguin Books’ print ad uses famous authors -Shakespeare, Twain, and Wilde- illustrated as if they’re speaking directly through the headphones into one’s ears. It highlights their audiobooks’ immersive experience, suggesting that these popular authors are now just a listen away. The ad’s elegant and nostalgic touch won a Gold Press Lion at the Cannes International Festival of Creativity.

These ads have truly proved that the box doesn’t even exist when you’re being creative. Bringing together elements such as the products, humour and a little healthy sarcasm in these ads shows just how diverse marketing be, and how there are numerous ways to get your message across and acknowledged

Stay tuned to Brandsynario for more news and information.

Pakistani Passport Continues to Rank Among The Worst in the World

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Nov 5, 2024

Pakistani Passport — Source: : Truth International

The latest Henley Passport Index ranks Pakistan’s passport as the fourth worst globally, positioned at 102nd out of 199 passports. With visa-free or visa-on-arrival access to only 40 destinations, Pakistanis face significant limitations in international travel, reflecting broader diplomatic and political challenges.

Singapore’s Passport Number One in the World

In contrast, Singapore has once again claimed the top spot on the index, with its citizens enjoying visa-free or visa-on-arrival access to 195 destinations. This achievement underscores Singapore’s robust diplomatic strategies and sustained commitment to enhancing global mobility for its citizens. The Singaporean government’s efforts to foster positive international relationships make travel an accessible privilege, empowering its citizens with unparalleled freedom across the globe.

Following Singapore; France and Germany have risen to share the second position, providing their citizens with visa-free access to 194 destinations. This high rank reflects the effectiveness of these countries’ foreign policies and international collaborations. These nations understand that strengthened global partnerships not only foster trade and tourism but also significantly enhance the quality of life for their citizens by facilitating easy travel for them.

Malaysia’s Impressive Climb in Southeast Asia

Malaysia, meanwhile, has made impressive progress, securing 11th place. Malaysian passport holders now enjoy access to 183 destinations without the need for a visa. This milestone positions Malaysia as the second most powerful passport in Southeast Asia, trailing behind only Singapore. The Malaysian government’s strategic focus on international agreements has created enhanced mobility for its people and is a testament to the country’s growing influence in the global landscape.

The Henley Passport Index, published quarterly, relies on data from the International Air Transport Association (IATA) to rank global passports by the number of destinations accessible without prior visas. Each ranking reflects changes in international agreements and the shifting landscape of global mobility.

Pakistan passport 4th worst for fourth consecutive year; check where India stands - Times of India — Source: Times

As the world increasingly values accessible travel for economic and cultural exchange, Pakistan’s restrictive ranking highlights the need for greater diplomatic outreach and improved global relations. While countries like Singapore and Malaysia continue to benefit from strong international ties and progressive travel policies, Pakistan’s limited passport access emphasises the diplomatic work needed to unlock greater global mobility for its citizens. The Henley Passport Index thus serves as a reminder of how deeply international diplomacy affects everyday freedoms, shaping citizens’ ability to explore, connect, and contribute globally.

Stay tuned to Brandsynario for latest news and updates

Assassins Creed Shadows Major Update in the Storyline

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Nov 5, 2024

Ubisoft’s upcoming game Assassin’s Creed Shadows, set for release on February 14, 2025, aims to refresh the franchise’s modern-day storyline, which has struggled to engage players since the conclusion of Desmond Miles’ story in Assassin’s Creed III. The new game will introduce a reimagined narrative, shifting its focus to themes of memory, identity, and autonomy, exploring how history influences personal identity and broader societal control.

A Fresh Start for the Modern-Day Arc

The modern storyline in Assassin’s Creed games has long been divisive. While Desmond’s journey initially captivated players by merging past and present conflicts, later storylines became repetitive and disconnected from the franchise’s historical themes. Following Desmond’s departure, the series leaned heavily into artifact-driven plots, such as the “Pieces of Eden,” but this approach led to a disjointed and overly complex narrative, alienating new players and frustrating loyal fans.

Assassin's Creed Shadows aims to "restore the balance" between the series' historical and modern stories | GamesRadar+ — Source: GameRadar

With Assassin’s Creed Shadows, Ubisoft promises a departure from these well-worn paths. According to franchise director Marc-Alexis Coté, the game will avoid repetitive artefact chases and instead focus on using historical contrasts to comment on contemporary issues. The goal is to make the modern-day storyline complement the historical narrative rather than detract from it, providing players with a more cohesive and engaging experience.

Exploring Identity and Autonomy Through History

In Assassin’s Creed Shadows, players can expect a storyline that delves into how history shapes identity, both individually and collectively. The narrative will explore philosophical themes of free will, control, and the value of knowledge, presenting historical settings as a mirror for contemporary societal issues. This shift is part of Ubisoft’s commitment to creating a story arc that appeals to both longtime fans and newcomers by making the modern storyline feel more meaningful and relevant.

The game will emphasise on “memory” and “autonomy” to highlight the impact of past events on the present, showing how historical memories shape a person’s sense of self. By focusing on these themes, Ubisoft aims to reinvigorate the modern-day storyline and lay a foundation for future entries that engage players in a deeper narrative experience.

Assassin's Creed Shadows Set to Reboot the Series' Modern Day Story | XboxAchievements.com — Source: XBOX ACW

A New Starting Point for the Franchise

Assassin’s Creed Shadows marks the beginning of a fresh approach to the series’ modern-day plot, setting the stage for a more integrated storyline that connects past and present. With its February release on PS5, Xbox Series X/S, and PC, Ubisoft hopes this new direction will resonate with players and reignite interest in the modern-day aspect of the series. By prioritising cohesive storytelling over complex artefacts, Assassin’s Creed Shadows has the potential to breathe new life into a beloved franchise, blending historical intrigue with contemporary reflections on society.

Stay tuned to Brandsynario for the latest news and updates

Saudi Arabia Desert Sees Snowfall For The First Time

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Nov 5, 2024

In a historic weather event, the Al-Jawf region in northern Saudi Arabia experienced snowfall for the first time on record, turning its typically arid desert into a winter wonderland. The rare snow was part of a broader weather pattern that included heavy rain and hail, which revitalised the region’s dry valleys and even created temporary waterfalls. The unprecedented scene has captivated residents and weather experts alike, marking a significant moment in the Middle East’s climate history.

Desert Snowfall Surprises Residents and Revitalises Landscape

For the people of Al-Jawf, waking up to a snow-covered terrain was both surreal and extraordinary. Mountains and valleys, usually defined by their stark, rocky landscape, were blanketed in a layer of snow, creating a scene reminiscent of winter destinations far from the Arabian desert. Local authorities and the Saudi Press Agency reported that the snowfall was accompanied by heavy rains, hail, and flowing waterfalls, breathing life into the typically dry valleys. This unexpected moisture has locals speculating that spring could bring an unusual bloom of flowers, vegetation and aromatic plants, adding vibrancy to the region’s natural beauty.

Saudi Arabia Snowfall News: For The First Time In History Saudi Arabian Desert Sees Snowfall! See Shocking Photos And Videos | Times Now — Source: FirstPost

As this rare weather event unfolded, the Saudi weather department issued warnings for continued severe conditions. Thunderstorms, additional heavy rain, hail, and strong winds are expected in the coming days, posing risks for visibility, travel, and outdoor activities. Authorities have advised residents to take precautions and remain informed about weather updates, especially with more unusual climate patterns on the horizon.

The Middle East Faces Broader Climate Shifts

Saudi Arabia isn’t alone in witnessing rare weather. The United Arab Emirates (UAE) has also been experiencing unexpected rainfall, thunderstorms, and the possibility of hail. Meteorologists attribute this shift to low-pressure systems from the Arabian Sea, bringing wetter conditions to the typically dry region. These changing patterns underscore the impact of broader climate variations, which are increasingly affecting weather in areas historically associated with desert heat.

A Unique Chapter in Saudi Arabia’s Climate Record

This first-ever snowfall in Al-Jawf represents a unique entry in Saudi Arabia’s weather history, providing residents with a rare glimpse of winter right at home. Many locals are excited about the possibility of a more vibrant spring, with flowers blooming as a result of the increased moisture. The snow-covered landscape has even attracted tourists eager to witness this extraordinary sight, offering a fresh perspective on the country’s diverse environmental potential.

In a first, Saudi Arabian desert receives snowfall | Dialogue Pakistan — Source: Dialogue Pakistan

As Saudi Arabia continues to monitor these unexpected weather shifts, the Al-Jawf snowfall serves as a reminder of the complexities and surprises of nature. This unusual event highlights the potential for landscapes to transform in unexpected ways, leaving a lasting impression on the region’s environment and people.

Stay tuned to Brandsyanrio for more news and information.

Simple Recipes to Master Plant-Based Cooking

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Nov 5, 2024

A plant-based diet focuses on food that is derived from plants and its by-products. Which includes fruits, vegetables, whole grains, and nuts. In a way, it’s cutting down animal products and animal by-products. For example meat and dairy. People are drawn to this diet because of its perks such as lowering heart disease risks and diabetes. Moreover, this kind of diet creates a smaller carbon footprint. However, it’s not without its challenges; if not balanced well, some may miss out on key nutrients like vitamin B12 and iron. If you’re looking to master a plant-based diet at home, here are some easy recipes to start with:

1. Plant-Based Chickpea & Spinach Stir-Fry

Ingredients:

1 can chickpeas, drained
2 cups spinach
1 tbsp olive oil
1 tsp cumin
Salt and pepper to taste

Instructions:

Heat olive oil in a pan over medium heat.
Add the chickpeas and cumin, cooking for 2–3 minutes.
Toss in spinach, stir until wilted, and season with salt and pepper.
Serve warm, perhaps with a side of rice or as a sandwich filling.

2. Avocado Toast with a Twist

Ingredients:

1 ripe avocado
2 slices whole-grain bread
1 tsp chili flakes
1 tbsp lemon juice
Salt to taste

Instructions:

Toast the bread slices.
In a bowl, mash the avocado with chili flakes, lemon juice, and salt.
Spread the avocado mixture over the toasted bread.
Garnish with extra chilli flakes for a bit more heat if you like!

3.Veggie and Hummus Wrap

Ingredients:

1 cup assorted veggies (bell peppers, zucchini, carrots)
1 tbsp olive oil
Salt and pepper
2 tbsp hummus
1 large tortilla

Instructions:

Preheat oven to 400°F. Toss veggies with olive oil, salt, and pepper.
Roast veggies on a baking sheet for 15–20 minutes.
Spread hummus on the tortilla, then add roasted veggies.
Roll up the tortilla, slice it in half, and enjoy!

Taking up this diet or lifestyle is certainly a new experience but the benefits outweigh the fear of trying new things, these recipes will help you decide for yourself which diet works the best for you. If you’re ready to make this change, start small with the recipes shared above.

Stay tuned to Brandsyanrio for more news and information.

Branding Lessons from Diljit’s Dil-luminati Tour

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Nov 5, 2024

The marketing landscape today is quick-paced, fast-moving, and rapidly changing. Brands aligning with pop culture and current events can create powerful, memorable campaigns that resonate with wide audiences. Recent partnerships with music tours, such as Diljit Dosanjh’s “Dil-Luminati” tour in India, highlights how brands can strategically capture consumer attention by maximising the excitement of live events. Here’s a look at some effective tactics brands use to elevate their visibility and relevance.

Hyper-Targetted Messaging

A key advantage of pop culture partnerships is aligning with a fanbase’s interests. Companies like the dating platform, Jeevansathi.com targets singles in the concert crowd with witty, hilarious and relatable messages on water bottles that spark laughter and resonate with many in the audience. By crafting messaging that feels personal and relevant, brands can make their campaigns feel like an extension of the concert experience, increasing the likelihood of organic social sharing.

Creating Memorable Moments with Product Placement

Using memorable moments to showcase products can turn a one-time exposure into a lasting brand recall. Mokobara, a luggage brand, did the same by partnering with Dosanjh to create an on-stage moment in which a fan was gifted a suitcase, making the brand and its identity feel genuine and exciting. Such moments, especially if shared on social media, extend a brand’s reach far beyond the live audience, gaining traction with a wider community like the fans online.

Diljit Dosanjh trolled for expensive ticket prices for Dil-Luminati concert - CNBC TV18 — Source: CNBC

Humour and Playful Wordplay to Amplify

Brands that use humour effectively can enhance engagement, especially at events centred on entertainment and fun. Durex, for example, leveraged playful language and puns on Dosanjh’s concert tour name to connect with the audience. This approach allows brands to humanise themselves, making their presence feel natural rather than intrusive and forced. Humour, when done right, can become a memorable and shareable aspect of the event and the brand itself.

Exclusive Merchandise to Foster Brand Loyalty

Limited-edition merchandise helps brands create a sense of exclusivity and excitement, deepening the fan connection. Levi’s launched a concert-inspired collection, allowing fans to purchase exclusive jackets that doubled as momentos. Such campaigns not only enhance the concert experience but also encourage brand loyalty by offering fans a tangible way to connect with both the brand and the event.

Unexpected Surprises for Maximum Impact

An unexpected, on-brand element can become the talk of the town or the event, in this case. Beverage brand Lemmon, for example, sent a mascot on stage during the concert, delighting fans with a surprise performance that added to the experience. Integrating unexpected yet relevant elements increases brand recall and makes the brand part of the event’s unforgettable moments.

Nationwide Activations to Reach Broader Audiences

Brands like Zomato expanded their reach by activating a nationwide campaign with delivery partners wearing custom merchandise. By embedding the concert’s theme into its logistics network, Zomato turned its usual delivery service into a channel for experiential marketing. This approach allowed the brand to touch not only concert-goers but also a broader audience, showcasing the power of integration across physical and digital touchpoints.

Zomato Live spreads the Dil-Luminati Tour fever with Zomato Delivery Partners - Passionate In Marketing

Pop culture partnerships enable brands to create impactful experiences that go beyond traditional advertising. By harnessing the energy of live events, brands can develop a deeper emotional connection with their audience, capturing attention, loyalty, and relevance. For marketers, the key is finding authentic ways to engage with the event’s spirit, creating campaigns that feel like a seamless part of the experience.

Stay tuned to Brandsynario for the latest news and updates.

4 Inspiring Documentaries to Watch for Motivation

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Nov 4, 2024

It is natural to become bored when working from home or subjected to a certain type of quarantine due to smog. If you’re looking for a motivational boost, then some of these powerful documentaries will completely change your outlook on life. Encapsulating the life journeys of some paramount people, these documentaries will keep you entertained and instill a positive mindset.

1. Documentaries | The Social Dilemma

This documentary is extremely important, especially thinking about today’s advanced realm of social media. Where everyone is in a constant race to prove they’re happier, healthier and better off, this documentary shows the dangers of every app. This eye-opening documentary dives into the effects of social media on mental health, self-worth, and our daily lives. Experts from major tech companies explain how algorithms manipulate our behaviour, which can lead to anxiety and social comparison. If you find yourself too involved in the world of Instagram, this is a must-watch for you!

2. Jiro Dreams Of Sushi

This one follows the journey of an 85-year-old sushi master Jiro Ono, who still strives for perfection. His commitment to his craft is a testament. You can achieve anything you put your mind to. This film showcases the discipline, dedication, and passion behind Jiro’s craft. An inspiring story about pursuing excellence, regardless of age or status.

3. Minimalism: A Documentary about Important Things

Minimalism encourages viewers to rethink what truly makes us happy. As inflation rises and financial pressures grow, it’s a reminder that material possessions don’t define us. True happiness comes from within, and it’s important to not give anything the power to influence it. Interviews with people who’ve embraced simpler lifestyles, show how minimalism can relieve stress and give life more meaning.

4. Documentaries | I Am

Renowned filmmaker Tom Shadyac also explores what truly brings a person happiness. The title resonates with the recurring theme of the documentary, fulfilment. After a life-altering accident, he interviews philosophers, scientists, and spiritual leaders, seeking answers to big questions about human nature, connection, and happiness.

These documentaries are inspiring and thought-provoking compared to the content we consume daily. Where the plot revolves around violence, materialistic issues and pretentious problems. These will make you rethink your priorities and help you have a more positive outlook on life itself.

Breakthrough in Ovarian Cancer Treatments

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Nov 4, 2024

Cancer Breakthough — Source: Economic Times

Ovarian cancer, which includes ovarian epithelial, fallopian tube, and primary peritoneal cancers, is a challenging and often aggressive disease. Although treatments have historically focused on surgery and chemotherapy, exciting new developments are providing renewed hope for those diagnosed.

Breakthroughs in Targeted Therapies

A major advancement in ovarian cancer treatment involves targeted therapies that specifically attack cancer cells, minimising harm to healthy cells. Monoclonal antibodies and PARP inhibitors are two promising approaches. Monoclonal antibodies, like bevacizumab, are engineered molecules that attach to proteins on the cancer cells themselves. Bevacizumab, combined with chemotherapy, prevents blood vessel growth necessary for tumours. Recently, the FDA approved mirvetuximab soravtansine, a monoclonal antibody that binds to spot receptors abundant on ovarian cancer cells. This “guided missile” approach delivers chemotherapy directly to cancer cells, doubling response rates for some patients.

CAR T Cell Therapy: A remarkable breakthrough in cancer treatment | Wolters Kluwer — Source: WolterKluwers

PARP inhibitors, such as olaparib, are another crucial innovation. These drugs block DNA repair mechanisms in cancer cells, leading to their death. Olaparib is especially effective for patients with BRCA1 or BRCA2 gene mutations, significantly increasing survival rates without recurrence. As a first-line treatment, it’s part of the initial therapy for newly diagnosed patients with these gene mutations.

Vaccines and Immunotherapy

Research is also advancing in immunotherapy, with hopes to one day use vaccines to prevent ovarian cancer recurrence. At the Mayo Clinic, scientists are developing a vaccine designed to train the immune system to recognise and attack ovarian cancer cells. The vaccine, paired with pembrolizumab—a drug that enhances immune responses—could target stubborn cancer cells. This combination is an exciting frontier in ovarian cancer research, offering new ways to keep the disease at bay.

Currently, there’s no screening test for ovarian cancer, but researchers like Dr. Jamie Bakkum-Gamez are exploring innovative methods. One promising approach involves identifying methylated DNA markers in vaginal fluid collected with a tampon, which could indicate cancer presence. While still in development, this technique could eventually lead to a home-based screening test, making early detection more accessible, particularly for rural communities.

Simple tweak to cervical cancer treatment cuts risk of death by 40%, say researchers | Science, Climate & Tech News | Sky News — Source: Sky News

Considering Clinical Trials

Patients diagnosed with ovarian cancer should consider speaking with a gynecologic oncologist about clinical trials. Participation in trials provides access to cutting-edge treatments, which can be life-saving if the cancer recurs. These new therapies, from targetted drugs to potential vaccines, highlight the strides being made in ovarian cancer treatment, highlighting the hope for a better future.

Stay tuned to Brandsynario for the latest news and updates

Amna Ilyas: “Clueless About Fashion”

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Sania Saeed

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Nov 4, 2024

Amna Ilyas was once upon a time a top model and actress in Pakistan. And is still known for her confident runway presence and on-screen charisma. However, her journey to fame was anything but conventional. Despite her striking looks and talent, Amna revealed that her modelling career began with zero knowledge of fashion and style.

Candid Revelation

On a talk show with the ever-gifted actress Ushna Shah on November 3, 2024, Amna revealed her side to the viewers that she had accidentally found a way into the world of modelling. “I didn’t even remove my moustache,” says Amna, smiling. “ I knew nothing about fashion or grooming.” Whereas her sisters, Uzma Ilyas and Salma Ilyas, were already known models, Amna calls herself a tomboy with all the knowledge in the world but nothing of the fashion world.

Watch here;

An Unlikely Start

Amna revealed how she had entered the world of modelling by stepping into it through a family friend, Akif Ilyas. That is how she began her journey from an uninformed beginner to becoming one of the top names in the field. This is the story of the people who find success in the least expected places; passion and talent can indeed bloom in any circumstance.

Her Superpower Wish

Amna, who is witty and hilarious, also mentioned what superpower she would want if she could choose. She said that if she could have any superpower, it would be the ability to be invisible. She would have made it to where she sneaks into her husband’s life or room without anybody noticing her. It added some playfulness and lightness to her appearance.

Candid confessions by Amna Ilyas are a refreshing reminders that even the glamourous stars come from humble, rather unexpected backgrounds.

Stay tuned to Brandsynario for more news and updates.

Mahira Khan Responds to Brow Lamination Speculations

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Sania Saeed

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Nov 4, 2024

Mahira Khan is one of the most known names in Pakistan, she is a true beauty, whether it be her big, round expressive eyes, to a smile that lights up her entire face. She has been the epitome of beauty and a style icon among her fans since the beginning.
Her elegance and minimalistic approach to her clothing makes her unique. She is a trendsetter in a world where glamour so often takes centre stage. Whether it’s acting on the silver screen or posting candid photographs, Mahira’s effortless beauty shines through.

The Instagram Post That Sparked the Question

In early November, Mahira Khan posted a picture on her Instagram that became the talk of the town. In the post, Mahira looked radiant and gorgeous, and the admiration from the fans set off the thousands of comments. One comment that stood out read: “Bro glowing different with brows lamination and microblading.” The remark hinted that the perfectly shaped and styled brows of Mahira were the result of beauty treatments such as lamination and micro-blading and were not natural.

View this post on Instagram

A post shared by Mahira Khan (@mahirahkhan)

Mahira Khan’s Witty Response

Many celebrities decide to ignore these rumours; however, Mahira Khan replied with a dash of her signature humour and authentic boldness. She replied directly to the fan‘s assumption by saying, “Bro! No lamination or micro-blading. I guess the makeup artist is damn good.” This funny reply dismissed the rumours of any beauty enhancement treatments and, also subtly giving credit to the makeup artist responsible for her look.

Mahira‘s response was loved by the fans; reminding everyone that sometimes the secret to perfect appearance lies in the hands of a skilled make-up artist and not in a cosmetic procedure.

Read here;

Fans React to Mahira‘s Honesty

Her candid response went viral within minutes, with fans and social media users praising the honesty. People appreciated that she replied with her pizzazz and sarcasm that we all know and love. The particular comment replied back with the same tenacity and sarcasm that we may also want to reply with. The public always psychoanalyses them about their beauty. The incident only made Mahira’s down-to-earth nature stick even harder, which is what is attracting many followers.

Makeup Over Treatments: A Subtle Message

Mahira‘s reply was subtle yet strong: the power of makeup should not be underestimated. Professional makeup artists have such skills that can transform a look into something new without any permanent alterations. Mahira‘s interaction with fans encouraged them to appreciate artistry while also valuing authenticity.

This was such a playful interaction, epitomising why Mahira Khan is a favourite figure in the industry. She so easily relates to her fans, being open and relatable; that is part of her very genuine personality. On or off the screen, and through social media, Mahira has continued to win hearts with her beauty, talent, and authentic approach to life.

Stay tuned to Brandsynario for more news and updates.

Flood in Spain Looks Like an Apocalypse

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Nov 4, 2024

Spain’s catastrophic floods on October 29th are a grim reminder that the climate crisis is no longer a distant threat but an immediate, relentless reality. The devastating destruction caused—cars being swept away like debris, homes uprooted and lives lost—reflects how climate change is amplifying natural disasters with alarming regularity. This escalating frequency isn’t random but a direct outcome of a warming world, which holds more moisture, leading to unprecedented rainfall and severe floods.

COP29: A Call for Urgent Action

This year, Azerbaijan has been selected as the Presidency of the 29th Conference of the Parties (COP29), to be hosted in Baku this November. The need for meaningful action couldn’t be clearer. Leaders have pledged at climate summits for over three decades, yet emissions continue to rise. Spain’s flooding and similar recent disasters in Italy, France, and Central Europe should push world leaders to prioritise reducing fossil fuel reliance. Fossil fuel-driven economies aren’t just unsustainable—they’re deadly, the Spain flood is a testament to that.

Spanish flooding 'apocalypse' as mayor of storm-hit town that's totally cut off reveals dozens have died - World News - Mirror Online — Source: The Mirror

But the cycle of inaction persists. Countries continue to prioritise economic growth over climate safety, with fossil fuel production rising even in COP host nations. Nations like Azerbaijan, this year’s host, plan to boost oil and gas output, a stark contradiction to COP’s aims. With Brazil set to host COP30 and also intending to increase production, the dissonance between the climate reality and political agendas widens. These summits must focus on actionable timelines to halt fossil fuel use and expedite a shift to renewable energy.

A Cycle of Inaction

For decades, scientists have warned of the severe consequences of rising emissions. Yet, as floodwaters recede, global attention fades until the next disaster strikes. This complacency and normalisation of climate disasters reflect a societal tendency to accept the status quo instead of demanding change.

In Spain, many of the flood victims were the elderly and delivery drivers, highlighting that the poor and vulnerable bear the brunt of climate catastrophes. These floods aren’t isolated events but a disturbing trend. Extreme weather is becoming “normal” at just 1.3°C above pre-industrial levels. Imagine the impact if global temperatures reach 2°C or more.

It was a trap': flood alert came too late for residents of Paiporta, Spain — Source: Irish Examiner

This COP29, the urgency is undeniable: leaders must agree to an end date for fossil fuels. Acknowledging the truth of our climate reality and setting definitive actions is the only path forward. Otherwise, we risk facing disaster as a perpetual norm, with the victims paying the price.

Stay tuned to Brandsynario for latest news and updates

Veteran Journalist Kamran Khan Launches Digital Content Platform; Nukta

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Nov 4, 2024

Karachi, Pakistan – [Date] – Nukta, a cutting-edge digital content platform, is thrilled to announce its official launch. Headquartered in Dubai, Nukta is set to revolutionize the way stories are told across the Middle East, South Asia, and beyond. With a strong focus on stories that matter, Nukta covers everything from the latest current affairs to deep-dive features across diverse categories including business, lifestyle, culture, sports, science, and technology.

Founded and led by veteran journalist Kamran Khan, Nukta is informed by over five decades of journalism experience, with an ambition that is digital first. Their video-first content strategy is supported by an in-house editorial team boasting talent from some of the leading global and local media powerhouses, ensuring Nukta is well-poised to marry traditional media ethics with a future-forward approach. Another element setting Nukta part is it’s AI-enabled platform, powered by Rebelmouse, which streamlines editorial processes, helps improve organic traffic and provides contextual content recommendations ensuring an improved user experience.

“At Nukta we are committed to keep our followers informed, entertained and enlightened by leveraging world class technology,” said Kamran Khan, “While the media today, stokes division and conflict we will bring community closer reporting stories of tolerance, unity and interfaith harmony”

Nukta is more than just a news outlet. It’s a platform where stories come alive. With offices and correspondents in Dubai, Pakistan, India, Turkey and the United States, the platform is uniquely positioned to provide a comprehensive view of the world. As part of its expansion plans, Nukta plans to expand to UK, Saudi, Canada and Iran. From in-depth investigative reports to the latest breaking news, Nukta covers it all.

Key Features of Nukta:

In-House Editorial Team: All content is created by a talented team of editors, journalists, and writers from across the globe.
Multi-Vertical Content: From business and current affairs to culture and sports, Nukta promises to bring the whole story.
AI-Powered Platform: As the first AI-driven platform in the region, Nukta leverages advanced technology to deliver personalized and timely content.
Global Reach with Local Expertise: Separate social media channels for Nukta Dubai, Nukta Pakistan, and Nukta India ensure content is tailored to regional audiences.
24/7 Accessibility: Available on both web (com) and mobile apps (App Store & Google Play), ensuring content is accessible anytime, anywhere.

At the launch event for Nukta, the excitement among industry experts was palpable. Notable figures, including Aamir Ibrahim, CEO Jazz, Amir Paracha, CEO Unilever, Shamoon Sultan, CEO Khaadi, Feroz Jaleel, VP Careem, Omer Zabit, Principal at Shorooq, Junaid Iqbal, ex-MD Careem, Jahangir Siddiqui, Chairman JS Group, Shaukat Tarin, former Finance Minister and ex-President Silk Bank were also in attendance.

Officials from the local community included Alya Al Hammadi, Vice Chairperson Dubai Government Media Office, Saeed Al Eter, Head of Dubai Media Office, Jamal Al Shareef, Managing Director Dubai Media City.

“We’re passionate about building a media organization that is purpose driven, with the promise to bring clarity and compassion in a complex world,” Tanya Abbasi, Co-Founder & Chief of Brand added. “As storytellers, it is our responsibility to shine a light on what really matters, and tell the whole story.”

“Our platform leverages modern day AI technologies to enhance user experiences as well as improve platform user retention,” said Faizan Khan, Co-Founder & Chief of Strategy. “Our state of the art technical infrastructure helps us create extremely efficient newsrooms with limited dependency on manual workforce.”

Whether you’re looking for the latest in current affairs, business insights, or cultural stories, Nukta is your go-to platform for engaging, high-quality content.

Download the Nukta App Today:

Available on the App Store and Google Play.

Follow Nukta Across Social Media:

Instagram, TikTok, Facebook, YouTube, and X under @nuktadubai, @nukta.pakistan, and @nuktaindia for localized content and the latest updates.

For more information, visit www.nukta.com or contact: partner@nukta.com

Honri VE: Pakistan’s First Locally Assembled Hatchback EV Now Delivering Nationwide

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Nov 2, 2024

The Honri Ve allows everyday drivers to save more on fuel and maintenance costs from day one, making it a smart and sustainable choice

Eco-Green Motors Limited (A Subsidiary of Yousuf Dewan Companies) has begun delivering Pakistan’s first locally assembled electric hatchback, the Honri Ve, nationwide.

This entry-level EV, designed for the masses, now provides an affordable and eco-friendly driving solution to consumers across the country.

With locally assembled units on the roads, this moment marks a significant step forward in Pakistan’s transition toward electric vehicles.

Honri Ve is priced at;

PKR 3,999,000 for the 2.0 variant (200km CLTC Range – 18.5 kWh Ternary Lithium Battery – 15inch Rims – 30 kW Power – 84 Nm Torque)

PKR 4,999,000 for the 3.0 variant (300 Km CLTC Range – 29.9 kWh Lithium Iron Phosphate Battery – 15inch Rims – 35 kW Power – 87 Nm Torque).

The Honri Ve allows everyday drivers to save more on fuel and maintenance costs from day one, making it a smart and sustainable choice for those looking to make the shift.

This isn’t just about delivering EV cars — it’s about leading The Change.

Eco Green Motors Limited is paving the way for EVs in Pakistan, providing an accessible option for the masses to join the movement toward a greener, more sustainable future.

www.honripakistan.com

Saba Hamid – “Heartbreak in Our Time Was the End of the World”

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Sania Saeed

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Nov 1, 2024

Saba Hamid, one of Pakistan’s most respected and seasoned actresses, has graced the television and film industry with countless memorable performances.

Her ability to embody complex characters with depth and authenticity has made her a legendary figure in the Pakistani drama industry. With a career spanning decades, Saba Hamid has become synonymous with talent, dedication, and an unmatched aura on screens. From family dramas to intense social narratives, her roles have left a lasting impact on audiences and have set a high standard for acting in the industry.

Reflection on Love and Heartbreak

A couple of days back, on the popular talk show with host Imran Ashraf, Saba Hamid was a guest, the latter talked openly about her opinion on love and heartbreak.

She elucidates, how love has evolved throughout the ages and how women survived heartbreak in every generation. According to Saba, love was very different in their age. “In our time, heartbreak felt like the end of our lives,” she said, describing the depth with which lost love felt like.

Watch here;

The Power of Respect

One of the most poignant things Saba Hamid said during her interview was about how she perceived love. Without a moment’s pause, she admitted never really understanding traditional love, as how it is spoken about in books and movies.

For Saba, respect has always been more valuable than any passing romantic feelings that may blaze up. Respecting that aspect of things has kept her from the past to help guide all her actions and interactions in her relations, both professional and social.

Generational Differences in Coping Break-ups

Saba Hamid’s interaction with Imran Ashraf also highlighted the wide gap between old and young and the way of coping with emotional setbacks. She said that her generation never heard the term “moving on.”

The world seemed to come to an end when a relationship failed; the ache was too much and all-consuming. She contrasted that today’s generation has taken a different approach to breaking up.

Young people seem to be more resilient, and it seems they have mastered the art of moving forward after a romantic failure. They are less likely to view heartbreak as a catastrophe and are better equipped to heal and continue with their lives.

The Evolution of Mindsets

Hamid’s thinking shows how mindsets change regarding relationships and personal growth. The generation that grew up before laid down much emotional weight on love and relationships, a situation that saw romantic failures equated with personal ones. The new generation will see love more pragmatically.

They hold self-esteem, emotional independence, and the importance of moving on—all these changes have readjusted how society considers relationships and heartache.

Sharing her views, Saba Hamid reflected on how society has changed its attitude toward love and heartbreak. She points out the significance of learning from the past and embracing the strengths of the present, thus building a bridge between the deep emotional investments of her time and the more balanced, resilient approaches of today’s youth.

Stay tuned to Brandsynario for the latest news and updates.

Bringing Digital Payments To The Neighbourhood Shop With 1GO

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Nov 1, 2024

Pay Pak — The launch of 1GO by 1LINK could help pave the way for the digitization of Pakistan’s largely informal retail sector.

As surge in use of mobile money has helped catalyze economic empowerment globally, Pakistan is no exception to this transformation. The State Bank’s recent report indeed paints a promising picture: digital payment adoption in the country is surging, with a 34% increase in point of sale transactions in 2023. A burgeoning internet penetration rate of almost 57% and an expanding awareness of digital financial services are fueling this growth.

Yet, a glaring paradox exists. While digital person-to-person flourished, surging by 32% year-on-year to reach PKR 2.3 trillion in the last quarter (Q2-FY24), merchant-oriented transactions remain almost entirely paper-based. This disparity is a gaping wound in Pakistan’s digital economy. The reliance on cash, particularly in the retail sector, fuels a shadow economy that the International Monetary Fund estimates to be a staggering 35.6% of the gross domestic product. This represents a colossal loss of potential revenue for the government, which can be significantly mitigated by building a robust digital merchant payments infrastructure.

In this regard, the launch of 1GO by 1LINK could help pave the way for the digitization of Pakistan’s largely informal retail sector. Built on top of Raast’s Person-to-Merchant (P2M) module, 1GO is an advanced suite of digital payment tools like dynamic and static QR codes, Request-to-Pay (RTP) as well as bulk processing.

Through partnerships with 13 aggregators, 1GO will be able to reach thousands of merchants across the country, ensuring that the benefits of financial inclusion reach every corner of Pakistan. Imagine the freedom of not carrying a dad wallet with five different cards and being able to pay with just a scan through on your mobile app, whether you’re at a tandoor or a fancy restaurant. Neither you have to hurriedly add a new beneficiary every time to send someone money and anxiously hope for the internet to work smoothly.

Its interoperable nature, accepting all bank accounts via the Raast, ensures universal accessibility, thus democratizing access to digital payments. This inclusivity becomes extremely crucial in a country where SMEs, representing 90% of all businesses and contributing 40% to GDP, are often excluded from the digital economy due to a lack of accessible payment solutions.

By seamlessly integrating with the existing financial infrastructure, 1GO Raast P2M provides a pathway for expanding digital payments, fostering financial inclusion and reducing the reliance on cash. As every transaction leaves a digital footprint, it will help the lawmakers tackle tax evasion and reduce the burden on the salaried class.

Sustainability: The Key to Winning Consumer Trust in the Private Sector

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