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RedNote is Connecting Americans and Chinese like Never Before

By
Mahnoor Rashid
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RedNote is Connecting Americans and Chinese like Never Before

The debate over TikTok’s future continues in the U.S. Until then, thousands of American users shifted to an unexpected alternative: RedNote, the U.S. nickname for Xiaohongshu. This Chinese app, which means Little Red Book, has recently skyrocketed in popularity, claiming the top spot on Apple’s U.S. App Store. Known as a hub for travel tips, makeup advice, and fashion inspiration, Xiaohongshu has been a favourite in China for years but stayed relatively unknown elsewhere until now.

The sudden migration comes from uncertainty about TikTok’s future, with many U.S. users moving to RedNote to protest potential bans. The app’s rise has created an unexpected bridge between American and Chinese users, sparking connections that have rarely been seen on such a scale.

Why Xiaohongshu is the Talk of the Town

The shift to RedNote comes at a time when TikTok could go offline in the U.S., leaving millions of users searching for a new platform. Over the past week alone, downloads of RedNote in the U.S. have increased significantly. Within just two days, more than 700,000 Americans joined the app, earning them the nickname, TikTok Refugees.

Many newcomers have shared their excitement about the platform, with one user even calling it better than TikTok. Others have posted messages urging fellow Americans to respect Chinese users and avoid bringing political debates to the platform. The hashtag #TikTokrefugee has exploded, gaining millions of views and comments.

Read More: TikTok owner ByteDance Founder Is Now China’s Richest Man

Chinese users have warmly welcomed their new community members, offering video tutorials and even asking for help with English homework. One Chinese user called this moment historic. They said it’s a rare opportunity for ordinary people from both countries to engage in meaningful exchanges.

RedNote Headquarters
RedNote Headquarters in Shanghai

How RedNote Stands Out

Unlike TikTok, RedNote focuses on content based on user interests rather than the accounts you follow. This difference encourages more creative and original posts, making the platform feel fresh and less dominated by influencers. However, RedNote wasn’t designed for English speakers, so navigating the app can be tricky for some U.S. users.

Meanwhile, Lemon8, another app owned by TikTok’s parent company ByteDance, is also gaining traction. Modeled after Instagram and Pinterest, it’s currently the second most downloaded app in the U.S. While Lemon8 is still rising, it’s unclear if it could face the same challenges as TikTok due to its ties to ByteDance.

This migration to RedNote has sparked an unexpected cultural exchange between Americans and Chinese users. People are finding creative ways to connect, overcome language barriers and build a global community. While TikTok’s future remains uncertain, platforms like RedNote are showing how social media can unite people across borders in ways we never imagined.

Stay tuned to Brandsynario for more news and updates.

Samsung Galaxy S25 Series Leaks Ahead of Launch Event!

By
Usman Kashmirwala
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Samsung Galaxy S25 Series Leaks Ahead of Launch Event!

Leaked images have revealed what Samsung is planning to showcase at the Galaxy Unpacked event on January 22. As per the reports, the Samsung Galaxy S25 series is to be unveiled at the event. The promotional images show interesting changes in the line-up, ranging from a dramatic design change in the Ultra variant of the Galaxy S25 and AI features of the latest version.

New Look for the Ultra Variant

While the base Galaxy S25 and Galaxy S25+ retain much of the design language from the Galaxy S24 series, including a triple-lens camera unit seamlessly blending with the phone’s frame, the Galaxy S25 Ultra stands out with a bold redesign.

Samsung Galaxy S25 Series official images leaked ahead of launch, and they confirm a big change | Mobile News
Source: HT Tech

Gone is the signature boxy form factor of previous Ultra models. The new Ultra features rounded corners and thinner bezels, offering a more streamlined and modern aesthetic. Although the quad-camera setup remains, the lens rings now match the phone’s frame rather than its rear panel. This adds a touch of elegance to the overall design.

Galaxy AI: Samsung’s Next Leap in Artificial Intelligence

Apart from being aggressive in terms of hardware, Samsung is equally aggressive in its AI domain. The Galaxy AI suite introduces Live Translate; real-time language translation to enhance interlanguage communication. Note Assist- an intelligent assistant for creating and organising notes Sketch to Image, a tool that takes even the roughest sketches and translates them into refined visuals using sophisticated AI processing.

Samsung claims these tools will “redefine” the smartphone as a true AI companion, highlighting the brand’s ambition to lead in mobile AI technology.

Read More: Leaked Image of Galaxy S25 Ultra Reveals Super Thin Bezel

Subtle Camera Tweaks and Enhanced Features

While the Ultra still boasts its quad-camera setup, rumours hint at improvements to individual lenses for better low-light photography and zoom capabilities. The emphasis on design continuity in the base and Plus models reflects Samsung’s confidence in their existing blueprint while reserving the most dramatic changes for its flagship Ultra model.

Galaxy AI: Samsung's new mobile AI platform explained
Source: Galaxy AI

Anticipation Builds Ahead of the Launch

This new Galaxy S25 series promises a perfect blend of familiar strengths and bold innovations. From refined aesthetics to cutting-edge AI features, the lineup looks to set new benchmarks for premium smartphones. Tech enthusiasts worldwide have only days left before the official unveiling of what could be the most advanced Galaxy series by Samsung.

Stay tuned to Brandsynario for latest news and updates

Indian Cricket Overhaul: No More Free Rides for Underperformers!

By
Web Desk
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t20-world-cup-india-top-group-a-if-they-finish-second-indian-cricket-overhaul-no-more-free-rides-for-underperformers

The Board of Control for Cricket in India (BCCI) is gearing up for some big changes, and these aren’t your run-of-the-mill updates. With the Indian cricket team under scrutiny after a string of poor performances, the board is rolling out measures aimed at accountability, discipline, and focus. Let’s dive into what’s changing and why it matters.

Performance-Linked Pay: A Corporate Twist in Cricket

Imagine your paycheck depending on how well you perform at work. That’s exactly what the BCCI is proposing for the Indian cricket team. In a corporate-style move, players’ salaries will now be tied directly to their on-field performances.

The idea came up during a review meeting attended by key figures like captain Rohit Sharma, head coach Gautam Gambhir, and chief selector Ajit Agarkar. The goal is simple: reward excellence and hold players accountable for underperformance.

Read More: From PSL Boycott To Change of Heart: Ihsanullah Reverses Retirement

Under the new system, poor displays on the field could result in pay cuts. This approach could be a game-changer, pushing players to bring their A-game to every match.

Family Visit Restrictions: A Balancing Act

Another significant shift is in the rules for family visits during tours. While players have often enjoyed the company of their wives and girlfriends (WAGs) on long tours, the BCCI is tightening the reins.

For extended tours lasting around six weeks, WAGs will be allowed to join players for only two weeks. On shorter tours, visits will be capped at seven days.

This decision stems from concerns about maintaining focus and reducing distractions during crucial games. While it may ruffle a few feathers, the BCCI believes it’s a necessary step to ensure players remain mentally and physically tuned in.

Read More: Usman Qadir Leaves Pakistan For New Cricketing Journey in Australia

Travel Together, Pay for Extras

In a bid to foster team unity, players will now be required to travel together on team buses. Any extra luggage? That’s on them. The board seems intent on instilling a sense of discipline and shared responsibility among players. After all, cricket is a team sport, and every small step toward unity can make a big difference.

The Indian team’s recent track record has been a wake-up call. A 3-1 series loss in the Border-Gavaskar Trophy in Australia, followed by a 3-0 whitewash at home against New Zealand, left fans and the board disappointed.

These defeats not only hurt team morale but also cost India a spot in the Championship final. The BCCI’s new measures are a direct response to these setbacks, aimed at preventing a repeat in the 2025 Champions Trophy.

In a surprising twist, the board has also revised rules for head coach Gautam Gambhir’s management arrangements. His manager will no longer enjoy perks like sitting in the VIP box, travelling with the team, or staying in the team hotel. Instead, they’ll need to arrange separate accommodations.

Stay tuned to Brandsynario for the latest news and updates.

Salaried Class Becomes Pakistan’s Third-Largest Tax Contributor

By
Usman Kashmirwala
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Salaried Class Pays Rs368B in Taxes

A significant development has emerged as the salaried people of Pakistan are now the third largest contributors to the tax revenue of the country, reflecting the growing dependence on this sector to strengthen public finances. According to the FBR, there was a 39.3% year-on-year growth in tax collection from salaried individuals during the fiscal year 2023-24, which reached Rs368 billion, up by Rs103.74 billion compared to the previous year.

Drivers of Revenue Growth

The tax receipts from the salaried class witnessed a boom. This boom was part of a larger one that cut across many sectors. The largest sectoral revenue contribution came from contracts, which recorded Rs496 billion, up from over Rs106 billion. Next came taxes on bank interest and securities at Rs489 billion, showing a very healthy increase of 52.8%. Revenue from dividend payments also recorded a healthy jump of 70% to reach Rs145 billion.

FY2024: Salaried class contributes Rs368bn to become third-largest taxpayer
Source: News International

Property transactions were the other significant source, which accounted for Rs104 billion in purchases and Rs95 billion in sales. Even routine expenses faced a tax increase as electricity bills contributed Rs124 billion, up by 30%, and telephone bills generated nearly Rs100 billion, which reflected a 14.3% increase.

Expanding the Tax Base

The increase in tax revenue indicates a broader tax net and better compliance from the salaried class, a section of society which has always been easier to tax due to fixed incomes and transparent payroll systems. At the same time, it underlines the pressure on the salaried individual due to increasing inflation and not-so-good wage growth.

The export sector, too, contributed Rs94 billion, growing by 27.2%, while taxes from retail transactions, technical fees, commissions, and cash withdrawals added to the overall revenue. These figures underline the FBR’s efforts to diversify revenue streams and tap into previously underutilised sectors.

Challenges and Implications

While the increasing salaried population increases government revenues, it does raise questions regarding the fair sharing of the tax burden. Further straining household budgets are indirect taxes on electricity and telephone bills, making the need for a more progressive tax system pressing.

Read More: Almost Half Of Taxpayers Don’t See their Taxes Being Spent for the Public Good

This data underlines the salaried class’s role in sustaining Pakistan’s economy but also reminds the financial pressures they face. Moving forward, tax fairness and reducing reliance on a few income groups will be the keys to fostering a more inclusive and sustainable fiscal framework.

Stay tuned to Brandsynario for latest news and updates

From PSL Boycott To Change of Heart: Ihsanullah Reverses Retirement

By
Web Desk
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how-pcb-medical-panel-destroyed-ihsanullah

Young Pakistani pacer Ihsanullah has been making headlines lately, but not for the reasons cricket fans might hope.

The 22-year-old speedster, who burst onto the scene with his fiery pace in PSL 8, recently found himself at the centre of controversy after making some impulsive statements.

In a dramatic turn of events, Ihsanullah first announced his boycott of the Pakistan Super League (PSL) after going unpicked in the PSL 10 draft. Hours later, he reversed his decision, calling it an emotional outburst.

A Decision Fueled by Frustration

Ihsanullah, who took 22 wickets in PSL 8 with an impressive average of 15.77, was understandably disappointed when no team showed interest in him during this year’s draft.

Speaking to a local media outlet, Ihsanullah admitted that his decision to retire was made in the heat of the moment.

Read More: Usman Qadir Leaves Pakistan For New Cricketing Journey in Australia

“I was irked by the reactions of the masses and my family,” Ihsanullah shared. “The franchises didn’t pick me, and I reacted emotionally. It was wrong of me to make such a decision.”

He reassured fans that he has no plans to retire from the PSL. Instead, he is focused on working hard to prove himself.

The Comeback Plan

Ihsanullah sounded optimistic as he spoke about the road ahead. With four months to go until PSL 10, he believes there’s still time to make an impression.

“By the will of Almighty Allah, those who didn’t pick me this time will pick me later,” he said confidently. “There are domestic tournaments coming up, and I’ll use them to improve and make my fans happy.”

Addressing Concerns About Pace

Another talking point surrounding Ihsanullah has been his bowling speed. Known for clocking over 140 kmph during PSL 8, questions arose about whether he could maintain that pace.

The pacer explained that he’s been consistently bowling at 130-135 kmph in domestic matches, adding that the speed gun readings on TV often show slightly higher numbers.

Read More: PSL 10 Draft Shockers: Big Names That Went Unpicked

“Just the other day, I bowled at 142 kmph during a match in Peshawar,” he said. “I’ll keep working to improve my pace and performance.”

An Apology to Franchises

Acknowledging his misstep, Ihsanullah extended an apology to PSL franchises for his earlier statement.

“I shouldn’t have made that decision in anger,” he admitted. “I’m sorry to the franchises and the fans. I’ll use this as a learning experience to handle such situations better in the future.”

Despite the setbacks, Ihsanullah remains grateful for the opportunities provided by the Pakistan Cricket Board (PCB). “Cricket is my passion, and I thank the PCB for giving me a platform to showcase my talent,” he said.

Stay tuned to Brandsynario for the latest news and updates.

Nestle, Unilever, PIA among ‘World’s Happiest Workplaces’ 2025

By
Warsha Kashif
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Nestle, Unilever, PIA among 'World's Happiest Workplaces' 2025

Who doesn’t want to work at a lively workplace that promotes growth and doesn’t deteriorate your mental health? Every year, WorkL compiles a list of the World’s Happiest Workplaces and this year’s list is here! It highlights organisations with outstanding employee engagement and happiness. Released on Tuesday, it also showcases companies creating positive work environments.

Pakistan’s Top Organisations

Prominent Pakistani companies like Nestlé, Unilever, and Pakistan International Airlines (PIA) made it to the top. These companies earned praise for fostering happy and productive workplaces.

Other notable names include Bank Alfalah, the Pakistan Super League (PSL), and the University of Karachi. Additionally, Pakistan State Oil, Alltech, HBL Bank, Meezan Bank, and Pakistan Petroleum are featured on the list. Companies like Jadeed and Factory X also secured spots for their employee satisfaction efforts.

Exceptional Happiness Scores

Several Pakistani companies achieved remarkable happiness scores. Some even hit an impressive 95% overall score. Organisations like Titanicofficial, Unique Cycle Industry, and Zong excelled. Fazal Paper Mills, Infiniti Software, and Bestway Cement followed closely.

Others like MCB Bank Limited, Mobilink, Flip Communication, Bank of Punjab, and Attock Refinery Limited also ranked highly. Their efforts to improve employee satisfaction paid off significantly.

Read more: Can Money Buy Happiness? Surprisingly, Yes

Global Leaders in Happiness

Globally, South Africa’s DiFusion Technologies claimed the top spot. It earned a perfect happiness score of 100%. The Pavilion Shopping Centre from South Africa ranked second. Avis Budget Group from the United States secured third place.

Nestle, Unilever, PIA among 'World's Happiest Workplaces' 2025
Nestle, Unilever, PIA among ‘World’s Happiest Workplaces’ 2025

Massive Participation and Rigorous Testing

Over 100,000 organisations entered this year’s competition. More than one million employees participated in the “Happy at Work” test. This test assessed well-being, job satisfaction, and reward systems. It also evaluated information sharing, empowerment, and pride in workplaces.

To qualify, companies needed a score of at least 70%. Those who met the benchmark proved their dedication to workplace happiness.

This recognition emphasises the importance of a positive workplace culture. Happier employees lead to greater engagement and organisational success. The 2025 list celebrates companies that prioritise well-being and inspire others to do the same.

Stay tuned to Brandsynario for the latest news and updates.

Pakistan Becomes the Fourth Largest Exhibitor at Heimtextil

By
Warsha Kashif
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Pakistan Becomes the Fourth Largest Exhibitor at Heimtextil

Pakistan is making waves at Heimtextil 2025, the world’s largest home textiles trade fair. This grand event started on 14 January in Frankfurt, Germany, featuring 2,800 exhibitors from 130 countries. This year, Pakistan stands out as the fourth-largest participating country.

Record Participation by Pakistani Exhibitors

Pakistan has made history with more than 275 exhibitors at Heimtextil. This marks a 10% increase compared to last year. As part of its Ministry of Commerce initiative, the exhibition also had a national pavilion showcasing 64 small establishments. This marks Pakistan’s biggest-ever presence at the fair.

Pakistan Becomes the Fourth Largest Exhibitor at Heimtextil
Pakistan Becomes the Fourth-Largest Exhibitor at Heimtextil

“Heimtextil is crucial for Pakistan’s home textile exports,” said Shafaat Ahmad Kaleem, Pakistan’s Consul General in Frankfurt. “This year’s record participation is expected to result in a significant increase in exports.”

Strategic Support and Opportunities

The exhibition provides a major chance for Pakistani exporters to connect with global buyers. Meetings under the ‘Thread Connect’ initiative on 15 January will strengthen these ties. Omar Salahuddin, Messe Frankfurt’s representative in Pakistan, said, “This year, the exhibition features a record 275 exhibitors from Pakistan. With larger stalls and a better, more strategic location for our exhibitors, we expect to see a significant boost in Pakistan’s export potential.”

Read more: Pakistan Secures $40B Under World Bank Partnership Framework

Diverse Products on Display

Pakistani exhibitors are showcasing a wide range of home textile products, including towels, bed linen, and apparel. Messe Frankfurt is also offering marketing help to support its global outreach.

Exporter Syed Osman Ali highlighted new opportunities for Pakistani textiles in Western markets. “The export value of home textile products is already $2 billion, and with the US tightening policies on Chinese products and cotton, Pakistani textiles are well-positioned to capture more market share,” he said.

Sustainability Standards and Future Plans

Pakistani exporters are optimistic about the future. However, they are also preparing for upcoming European Union sustainability rules.

Currently, about 30% of Pakistan’s textile industry meets global sustainability standards. This number must double by 2030 to stay competitive. One exhibitor said, “This exhibition will help us plan production for the next six months, from cotton procurement to delivering finished products. With stable utility costs and a strong rupee, fulfilling export orders will be much easier.”

Heimtextil 2025 has a lot in store for Pakistan’s textile industry; it promises to showcase the emerging export potential of the country as well as pave avenues towards building a future in global markets.

Stay tuned to Brandsynario for the latest news and updates.

Gaza Ceasefire Closer than Ever

By
Mishal Zarrar
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Gaza Ceasefire Closer than Ever

The 15-month-long war in Gaza might finally be coming to an end as mediator Qatar gave Israel and Hamas the final draft of a truce deal on Monday after a midnight breakthrough occurred in talks attended by Donald Trump.

Qatar says that it is hopeful that both parties will soon agree upon the Gaza ceasefire and hostages release deal. Both parties are beginning the final stage of their indirect talks.

Majed al Ansari, Qatar Foreign Ministry Spokesman
Majed al Ansari, Qatar Foreign Ministry Spokesman

Meeting in Doha 

US President-elect Donald Trump’s incoming envoy Steve Witkoff and Biden envoy Vrett McFurk both attended the talks hosted by Qatar’s Prime Minister Sheikh Muhammad bin Abdulrahman Ali Thani. On the other hand, David Barnea, director of spy service Mossad, and Ronen Bar, director of the Shin Bet internal security agency, represented Israel.

In the meeting, Qatari mediators gave Israel and Hamas a final draft of a text for a ceasefire and release of hostage agreement. This draft mainly consisted of pointers on troop withdrawal, hostage return, increased aid and the future governance of Gaza.

Palestinians Dare to Hope 

Palestinians have finally expressed some hope after a long time as the ceasefire is probably closer than ever.

“I can’t believe that I am still alive to witness this moment,” shared 17-year-old Sanabel in a voice note to BBC. “We’ve been waiting for this with bated breath since the first month of [last] year.”

However, hope isn’t just seen on this side of the border. Israelis, who have family members as hostages are also hoping that they will finally meet them once the agreement is signed.

No Word of the Outcome Yet

A senior Hamas official told Reuters late on Tuesday that after eight hours of talks, there is no outcome. The Palestinian group has not delivered its response because it was still waiting for Israel to submit maps showing how its forces would withdraw from Gaza.

An Israeli official said that talks had reached a critical phase, although they need to work on some details. “We are close, we are not there yet.”

Read More: Palestinian Film ‘From Ground Zero’ Shortlisted for Oscars

What the Future Holds

If successful, this phased ceasefire could halt the fighting that decimated Gaza, killed tens of thousands of Palestinians and made most of the population homeless. It will put an end to the dozens that are being killed today.

Following the deal, women and children hostages will be released first and humanitarian assistance will be allowed into Palestine.

Despite the efforts made for a ceasefire, Israel continues to strike Gaza. In a recent attack, it killed at least 15 people on Tuesday in Deir al-Balah and Rafah, medics reported. Only time will tell what the future holds for both Palestinians and Israelis.

Stay tuned to Brandsynario for more news and updates.

Usman Qadir Leaves Pakistan For New Cricketing Journey in Australia

By
Web Desk
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usman-qadir-bids-farewell-to-pakistan-cricket

Usman Qadir, son of the legendary leg-spinner Abdul Qadir, has made a bold decision to leave Pakistan cricket behind and start a new chapter in Australia.

At 31, the talented leg-spinner has settled in New South Wales and is currently playing for the Hawkesbury Club in Sydney, hoping to revive his cricketing career in a land that once nurtured his skills.

A Fresh Start in Familiar Territory

Australia isn’t uncharted territory for Usman. Before committing his international future to Pakistan in 2020, he spent years developing his craft in the Australian cricketing system.

From representing South Australia to turning out for the Perth Scorchers and Adelaide Strikers in the Big Bash League (BBL), Usman has already made a mark Down Under.

Read More: Wasim Akram Reveals ‘White Jacket’ in Champions Trophy Promo

Speaking about his move, Usman Qadir explained, “Cricket is my livelihood. I’ve come to Australia with future plans and am determined to explore good opportunities here.”

The shift comes with optimism as Usman focuses on reigniting his career in a competitive cricketing environment.

Saying Goodbye to Pakistan Cricket

On October 3, 2024, Usman Qadir officially retired from Pakistan cricket. In an emotional social media post, he expressed gratitude for his journey and the honor of representing his country.

“Today, I am announcing my retirement from Pakistan cricket,” Usman shared. “It has been an immense honor to represent my country. I’m thankful for the support of my coaches and teammates who have been with me every step of the way.”

Read More: Who Will Coach Quetta Gladiators in PSL 10?

Usman’s international career began with a bang in 2021. He debuted in a T20I series against Zimbabwe, taking eight wickets in three matches and earning the Player of the Series title.

For a time, he was Pakistan’s first-choice leg-spinner, even keeping Shadab Khan out of the T20I playing XI. But as opportunities dwindled and challenges mounted, Usman made the tough call to step away and chart a new path.

The decision to move back to Australia isn’t just about cricket—it’s about opportunity. Australia offers a platform for growth, and Usman is no stranger to its cricketing culture.

From playing in domestic leagues to representing the Prime Minister’s XI, Usman has built connections and gained valuable experience in the Australian cricket scene. Now, he’s ready to leverage that foundation and explore where this journey takes him.

Stay tuned to Brandsynario for the latest news and updates.

Shocking Smartphone Market Trends in Pakistan: Who was Leading in 2024?

By
Web Desk
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Shocking Smartphone Market Trends in Pakista: Who was Leading in 2024?

The latest report from StatCounter Global Stats highlights the market share of leading smartphone brands in Pakistan for the period 2023-2024, shedding light on consumer preferences and the competitive dynamics among manufacturers. While the market remains highly competitive, Infinix has managed to stand out by capturing the largest share in Pakistan. This success is driven by Infinix’s focus on delivering innovative features, cutting-edge technology, and stylish designs that resonate with modern consumers. Coupled with impactful marketing campaigns and a strong retail presence, Infinix has consistently positioned itself as the brand of choice for those seeking premium smartphone experiences.

Infinix leads the market with a share of 16.53%, reflecting its strong resonance with local consumers. The brand has focused on delivering smartphones packed with features that cater to the needs of a diverse audience. This strategic approach has enabled Infinix to rise above its competitors and establish itself as the preferred choice for many in Pakistan.

Read more: 2024’s Best Smartphones: Devices that Ruled the Year

Samsung follows closely with a market share of 15.66%, leveraging its established reputation and a wide range of offerings to maintain a strong foothold. Vivo takes the third spot with 13.46%, demonstrating consistent growth and appeal, while OPPO holds 11.16%, known for its emphasis on camera technology and sleek designs. Tecno and Xiaomi complete the top six, with shares of 10.57% and 9.24%, respectively, each carving their own niches through value-oriented devices.

The trend highlights the importance of aligning products with consumer expectations due to extensive in-house research and development by the brand, a strategy that has clearly benefited Infinix. By emphasizing innovation, and accessibility, Infinix has successfully captured a significant portion of the market, leading in a landscape dominated by both global and regional players.

Infinix also led the way as the leading brand to produce smartphones locally in Pakistan, adapting swiftly to the import ban in 2022. This strategic move ensured the needs of its consumers were met successfully while showcasing its commitment to innovation.

As the market continues to evolve, competition among these brands remains intense. Innovation, pricing, and effective marketing are likely to remain key factors in shaping consumer preferences. With its current momentum, Infinix is well-positioned to maintain its leadership.

Link to the Report
https://gs.statcounter.com/vendor-market-share/mobile/pakistan/#monthly-202312-202412-bar

Stay tuned to Brandsynario for more news and updates.

Pakistan Secures $40B Under World Bank Partnership Framework

By
Yousuf Yaseen
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Pakistan Secures $40B Under World Bank Partnership Framework

The World Bank (WB) has pledged an impressive $40 billion for Pakistan under its 10-year Country Partnership Framework (CPF). The funding aims to address six crucial areas, including reducing child stunting, mitigating climate change, improving learning outcomes and promoting clean water access.

Out of the total funding, $20 billion will come from the International Development Association (IDA) and the International Bank for Reconstruction and Development (IBRD), while an additional $20 billion will be provided by the International Finance Corporation (IFC).

Read more: Pakistan Earns a Spot in Financial Times 2025 Travel Picks

The CPF sets ambitious goals, including providing quality education to 12 million students, healthcare services to 50 million people and safe drinking water to 60 million individuals. Renewable energy is another focus, with plans to add 10 Gigawatts of capacity. Efforts will also strengthen food security for 30 million individuals and increase access to family planning services for 30 million women.

Disaster risk management is a key priority, with initiatives to benefit 75 million people by addressing flood and disaster risks. This historic commitment reflects the success of Prime Minister Shehbaz Sharif and Chief of Army Staff (COAS) General Asim Munir in securing international support. According to sources, 19 out of 24 directors voted in favour of Pakistan during the CPF approval.

Stay tuned to Brandsynario for more news and updates.

Drake Ends Lawsuit Against UMG, Spotify after Agreement

By
Yousuf Yaseen
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Drake Ends Lawsuit Against UMG, Spotify After Agreement

Drake has officially withdrawn his lawsuit against Universal Music Group (UMG) and Spotify following a reported agreement between the parties. According to the court documents filed in New York, the rapper and music mogul voluntarily discontinued the case without imposing costs on any involved party.

The documents state, “The petitioner hereby voluntarily discontinues […] without costs to any party,” confirming the resolution of the legal matter. The withdrawal follows a meeting between Drake and representatives from UMG and Spotify, where they reportedly reached a mutual understanding.

Drake’s lawsuit, which attracted significant attention in the music industry, involved undisclosed grievances related to streaming and rights management. Details of the agreement have not been disclosed, but sources close to the matter suggest the discussions were collaborative and aimed at avoiding prolonged litigation.

The withdrawal highlights the evolving landscape of music streaming, where disputes between artists and platforms are not uncommon. Drake, a prominent figure in the music industry, continues to be a key player in shaping conversations about artist rights and streaming policies.

Representatives for Drake, UMG and Spotify have not provided additional comments on the resolution, but the move signals a willingness to prioritise collaboration over conflict in addressing industry challenges.

This development comes at a time when streaming services face increasing scrutiny from artists over revenue distribution and rights management, making this agreement a noteworthy case in the ongoing dialogue about the future of music streaming.

Stay tuned to Brandsynario for more news and updates.

Oscar Nominations Postponed Again Due to Los Angeles Wildfires

By
Mahnoor Rashid
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Oscar Nominations Postponed Again Due to Los Angeles Wildfires

The Academy of Motion Picture Arts and Sciences has announced that the Oscar nominations will now come out on January 23. This delay, unfortunately, marks the second time the relentless Los Angeles wildfires have disrupted the schedule. The Academy initially extended the voting period and moved the announcement to January 19, trying to navigate the crisis. However, as the fires consumed lives and turned houses into ashes, they disrupted Hollywood’s calendar beyond repair. This disaster has once again forced the Oscar Academy to adapt, leaving its mark even on the most iconic traditions of the entertainment industry.

A Virtual Announcement by Oscar Academy Amid Challenges

The Academy confirmed that the nominations will be revealed virtually without in-person media coverage. In a joint statement, Academy CEO Bill Kramer and President Janet Yang expressed their heartbreak over the devastating impact of the wildfires. These fires which have claimed lives destroyed homes, and displaced thousands. They reiterated the Academy’s commitment to supporting the community during this difficult time. In their message, they also emphasised the importance of unity in the face of such challenges.

oscar
The Oscar Academy Reschedules

Read more: Miracle House Survives LA Fire: How Did It Happen?

Moreover, the Academy has also changed its traditional events. The annual nominees’ luncheon, originally scheduled for February 10, has been cancelled. Despite these disruptions, the Oscars ceremony remains on track for March 2 at the Dolby Theatre in Ovation Hollywood.

Wildfires Disrupt Hollywood’s Awards Season

The wildfires have thrown Hollywood’s awards season into chaos. Events such as the Critics Choice Awards and the Producers Guild Awards nominations have faced delays. Even Netflix has postponed the release of its highly anticipated series Love, Meghan, featuring the Duchess of Sussex, to March 4, instead of its original January 15 premiere. Meghan publicly thanked Netflix for supporting the decision to prioritise the fire-affected community.

The wildfires, which have taken 24 lives and destroyed numerous communities, have hit celebrity-populated areas hard. Notable figures like Mel Gibson, Miles Teller, and Jeff Bridges are among those who have lost their homes.

While the Oscar Awards and other major events proceed as planned, they will carry a renewed purpose. The Grammys, set for February 2, will dedicate their event to raising funds for wildfire relief and honouring the bravery of first responders.

As Los Angeles continues to deal with unfortunate disasters, the adjustments in Hollywood’s biggest celebrations reflect a broader effort to acknowledge the hardships faced by so many. These postponements show that even in the fabulous world of film and entertainment, compassion and community remain central.

Stay tuned to Brandsynario for more news and updates.

India vs Pakistan: Netflix’s Cricket Docu-Series Arrives in February

By
Yousuf Yaseen
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India vs Pakistan: Netflix's Cricket Docu-Series Arrives in February

Ahead of the Champions Trophy and its most-anticipated, high-profile India-Pakistan clash, cricket fans are in for another treat in February, from Netflix. The streaming giant has set the February release date for the cricket docu-series ‘The Greatest Rivalry – India vs Pakistan,’ all set to finally premiere on February 7.

“Two nations. One epic Rivalry. 1.6 Billion prayers. Come witness the thrill of a legacy like no other in The Greatest Rivalry: India vs Pakistan,” captioned the date announcement post, adding that the title arrives on the portal on February 7.

Read more: “I’m Done with PSL”: Ihsanullah’s Shocking Retirement Sparks Debate

 

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As per the description, the docu-series, which includes the never-seen-before insights from the cricket world of the neighbouring countries, ‘explore the drama, passion, and high-stakes intensity of this rivalry on the home soil of both nations’.

Also Read: Netflix drops trailer for Hrithik Roshan family docuseries

Chandradev Bhagat and Stewart Sugg’s co-directed docu-series, backed by Grey Matter Entertainment, features cricket legends like Shoaib Akhtar, Waqar Younis, Javed Miandad, Inzamam-ul-Haq, Sourav Ganguly, Virender Sehwag, Sunil Gavaskar and Ravichandran Ashwin among others.

Meanwhile, the arch-rivals will next face each other on February 23, in the 5th fixture of the Champions Trophy 2025, starting from February 19. Pakistan will play against New Zealand in the inaugural clash.

Stay tuned to Brandsynario for the latest news and updates.

Hina Bayat Claims Aamir Khan’s Satyamev Jayate Mirrors Her Show Format

By
Sania Saeed
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Hina Bayat Claims Aamir Khan’s Satyamev Jayate Mirrors Her Show Format

Popular Pakistani television personality, Hina Bayat Khan, has recently claimed Bollywood superstar Aamir Khan’s popular show Satyamev Jayate closely mirrors the format of a program she hosted earlier. Bayat made this claim while appearing on a talk show hosted by Ushna Shah, where she highlighted the similarities between Khan’s show and her own.

Pioneering a Bold Approach to TV

Hina Bayat’s work as a TV host has seen her take bold steps in focusing on issues most Pakistani media tends to shy away from. Her programmes, which often focused on sensitive topics, highlighted the ills of society and aired the voices of the marginalised community, thus giving them respect and recognition.

Allegations of Copying the Show Format

During her conversation with Ushna Shah, Bayat revealed that the structure and design of Satyamev Jayate looked very similar to her earlier programme. She said that both shows’ set, format, and concept were almost the same. “I was taken aback when I saw Satyamev Jayate. The similarities were hard to ignore,” said Bayat.

Watch here:

Reflecting on Her Impact Despite the Allegations

Although the similarities took Bayat by shock, she was grateful for the platform she was given to address crucial issues.  “I feel privileged to have been able to raise awareness about important matters through my show. The opportunity to do so was truly special,” she shared.

Read more: 5 Pakistani Artists Who Delivered Hits and Disappeared

Discussions on Intellectual Property

Bayat didn’t mention anything about taking any legal action. However, her remarks have already caused a lot of debate in the entertainment industry over the ethics of copying show formats. It questions the amount of credit to be given for original ideas and the importance of protecting creative content.

The Legacy of Satyamev Jayate and its Influence

Satyamev Jayate, a show hosted by Aamir Khan, ran from 2012 to 2014 and became one of the most inspiring television shows in India. The programme was based on real-life social issues and received widespread appreciation for its honest approach. However, Bayat’s comments now raise questions about how ideas from different countries may influence one another.

Stay tuned to Brandsynario for the latest news and updates.

Bill Gates and Jeff Bezos Invest $537M in Africa’s Rare Metals

By
Yousuf Yaseen
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Bill Gates and Jeff Bezos Invest $537M in Africa’s Rare Metals

Billionaires Bill Gates and Jeff Bezos have invested a staggering $537 million into Africa’s rare metals sector via the US mining startup KoBold Metals. The move highlights the global race for critical resources like lithium, cobalt, platinum and copper, vital for electric vehicles, renewable energy, and advanced technologies.

KoBold Metals, which gained attention last year for its major copper discovery in Zambia, is now positioning itself as a key player in reshaping the global mineral supply chain. The company’s efforts not only aim to reduce reliance on China’s dominance in rare earth elements but also promise to bolster Africa’s role in the global market.

Read more: Hundreds of Dinosaur Footprints Found in UK Quarry

The investment will drive exploration, enhance research, and develop high-potential projects, creating opportunities for African nations. These initiatives are expected to generate significant revenue, contributing to socio-economic growth and poverty reduction goals.

As demand for rare metals skyrockets, Africa’s rich reserves position it as a crucial player in emerging technologies, with nations like Zambia poised to lead the way. This strategic investment could redefine the future of the rare metals industry while empowering African economies.

Stay tuned to Brandsynario for the latest news and updates.

Cheezious & Mehfilm Celebrate Independent Filmmaking, Creativity, and Culture

By
Sania Saeed
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Cheezious Zohaib Hassan stated that, " Cheezious is proud to support initiatives that amplify the voices of independent creators and bring people together

Islamabad – 13th January, 2025: Cheezious, a leading fast-food chain and proud Pakistani brand, recently hosted an unforgettable event at the Pakistan National Council of the Arts (PNCA), where over 500 attendees gathered to witness “Mehfilm,” a unique celebration of short filmmaking.

The event began with a screening of carefully selected short films, followed by a panel discussion with industry leaders like Rehan Sheikh, Muhammad Abdullah, Jawad Sharif, Areeba Naveed, and Huma Jamil. It concluded with live music performances, creating an immersive experience.

The evening brought together a diverse crowd of bureaucrats, journalists, filmmakers, and professionals, emphasizing Mehfilm’s role as a key platform for creative dialogue. The event celebrated the talent in Pakistan’s filmmaking community, leaving the audience inspired and entertained, while reinforcing Cheezious’ commitment to supporting arts and culture.

Head of Marketing Cheezious Zohaib Hassan stated that, ” Cheezious is proud to support initiatives that amplify the voices of independent creators and bring people together to celebrate art and culture, Events like these not only inspire but also pave the way for a brighter future in the creative industries.”

Cheezious, known for its commitment to supporting cultural and community initiatives, once again demonstrated its dedication to enriching Pakistan’s creative landscape through its partnership with Mehfilm. The panel discussion delved into the evolving landscape of independent filmmaking in Pakistan, the challenges faced by creators, and the importance of platforms like Mehfilm in showcasing untold stories.

Wasim Akram Reveals ‘White Jacket’ in Champions Trophy Promo

By
Yousuf Yaseen
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Wasim Akram Reveals 'White Jacket' in Champions Trophy Promo

The ICC Men’s Champions Trophy returns next month for the first time since 2017. Setting the momentum in action, the ICC pays tribute to the iconic ‘white jackets’ with a promo video featuring Pakistan cricket legend Wasim Akram. Akram asked fans across the globe to join the journey of champions as the eight ICC Men’s Champions Trophy returns next month for the first time since 2017. Setting the momentum in action, the ICC pays tribute to teams that put it ‘All On The Line’.

The unmissable tournament will witness the top eight teams battle it out in 15 matches across 19 days in an intense and all-out showdown from 19 February to 9 March 2025.

Read more: Younis Khan Joins Afghanistan Team as Mentor for ICC Champions Trophy 2025

Every match counts in the ICC’s most high-stakes event format, where teams not only vie for the Champions Trophy but also for the coveted white jackets—symbolising the ultimate measure of greatness and determination.

The white jacket is a badge of honour adorned by champions. With a decorated career spanning three decades, Wasim Akram highlights in the promo video that the jackets embody the relentless pursuit of tactical brilliance and a legacy that inspires generations. Winning the white jacket signifies the journey of putting it all on the line for victory.

Wasim Akram said: “The ICC Men’s Champions Trophy represents the best of the best and the unveiling of the white jacket, which symbolises greatness, will now build the excitement of the event across the global cricket community. Next month’s Champions Trophy will see the strongest team win the tournament, as every game is a pressure game and there is no chance for any team to have a break.”

Stay tuned to Brandsynario for the latest news and updates.

Bisconni’s Premium Biscuit Range Wins ‘Home Brand of the Year’ FMCG Asia Awards 2024

By
Sania Saeed
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Bisconni has just not created a more diverse product portfolio that caters to different consumer segments, but also stabilized revenue.

Karachi Pakistan, 14 January, 2025: Bisconni’s premium biscuit range has been awarded the prestigious ‘Home Brand of the Year – Pakistan’ category title at the FMCG Asia Awards 2024 held in Singapore. Organized by Retail Asia, this award celebrates excellence in the fast-moving consumer goods (FMCG) sector across the continent, highlighting brands that have shown exceptional innovation, quality, and customer satisfaction.

Introduction of Bisconni’s Premium range is a momentous milestone for the company. This range has proved to be a critical move for the company’s growth and serving a consumer base that demands quality equivalent to imported products. The premium range has not only captured the hearts of biscuit lovers, but also disrupted the market ensuring that the brand remains relevant and appealing.

Speaking on this milestone, Muhammad Sabir Godil, Chief Operating Officer of Bisconni, remarked, “Bisconni premium range has effectively carved out a unique space in Pakistan’s competitive food industry, appealing to consumers who continue to spend on premium products as a form of self-care or indulgence.

Bisconni has just not created a more diverse product portfolio that caters to different consumer segments, but also stabilized revenue streams during economic fluctuations. Winning the Home Brand of the Year – Pakistan award signifies that a brand has been recognized for its excellence and overall market presence within the home goods sector in Pakistan. We plan to continue to innovate and expand the product range based on consumer feedback and market trends”.

The recognition places Bisconni in a strong position to further expand its market share, not just within the region but also globally. With its innovative approach and commitment to excellence, Bisconni is poised to lead the charge in shaping the future of the biscuit industry.

With a portfolio of eight exceptional products, Bisconni Prime has set new standards in the premium biscuit category. Its superior taste, unique flavors, and uncompromising quality have not only captivated consumers but have also redefined market expectations, providing a high-quality alternative to imported brands.

 

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