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What Fans Can Expect from ‘The Roshans?’ Hrithik Roshan Answers it All

Hritik Roshan speak about his family documentary The Roshans

Bollywood’s ‘Greek god,’ Hrithik Roshan, is set to appear in the long-awaited Netflix documentary The Roshans. Before the show’s release, the superstar joined a candid Q&A session organised by Netflix. He candidly shared about his personal life, family dynamics and professional journey. The session featured heartbreaking anecdotes, career insights and the legacy of the Roshan family in Indian cinema.

The Roshans: A Legacy in the Making

Hrithik Roshan’s family has been an important pillar of Indian cinema for decades, as his father, Rakesh Roshan, headed several iconic films. The upcoming documentary will be about the contribution of the family to Bollywood and their lasting bond.

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Hrithik Spills the Beans

Clad in a relaxed yet stylish outfit, Hrithik started the Netflix Q&A with his signature charm, saying, “I think Netflix wants me to spill some beans. Let’s see what they have in store for me.”

Which Movie Deserves a Sequel?

When asked which one of his family’s films should have a sequel, Hrithik selected Kaabil. This love-cum-revenge drama has appealed to the people and has gone on to be a fan favourite.

The Best Advice from Rakesh Roshan

Hrithik shared a gem of advice given by his father that has always stayed with him: “Be on time.” Simple yet profound, this piece of advice defines the discipline and professionalism that have helped the Roshan family in their success.

Read more: Bollywood Star Saif Ali Khan in Critical Condition after Brutal Assault

Why The Roshans Matters

Hrithik said the documentary aims to highlight the family’s history, saying, “History gives context for people who are students of cinema. Perspective is very important.” The actor thanked his father for making this documentary, which he said was “a valuable step toward preserving their legacy.”

Hrithik Roshan and Bollywood fans will have much to look forward to in The Roshans. As the documentary promises a deep dive into one of the most celebrated families in Indian cinema, it’s sure to give inspiration and entertainment. According to Hrithik, the show is an opportunity to understand a family’s journey in the industry.

Stay tuned to Brandsynario for more news and updates.

Pakistan Chooses to Bat First in Test Opener Against West Indies

Pakistan Chooses to Bat First in Test Opener Against West Indies

Pakistan won the toss and elected to bat first as they face West Indies in the two-match Test series commencing today at the Multan Cricket Stadium. The toss, scheduled to take place at 9 am, was delayed for hours because of dense fog in the city. It was finally staged at 1 pm.

Kraigg Brathwaite says they want to be brave with the bat and be disciplined with the ball and they are ready for the series.

”We’ll bat first keeping the conditions in mind. We need to dominate at home and become a difficult side to beat at home,” Shan Masood.

Read More: Samar Khan Scales New Heights: A Pakistani Icon Conquers Mount Aconcagua

Head to Head

The rivalry between Pakistan and the West Indies spans 54 Test matches, with Pakistan leading the head-to-head record with 21 wins.

The West Indies have 18 victories, while 15 matches ended in draws.

The last Test series between the two sides took place in 2021 in the Caribbean, ending in a 1-1 draw.

Matches: 54, Pakistan: 21, West Indies: 18, Draws: 15

Form

Both teams enter the series with a disappointing momentum in their favour as Pakistan is fresh from their 2-0 away defeat against South Africa, while West Indies had settled for a 1-1 draw away in Bangladesh in November.

Pakistan’s Squad

Shan Masood (c), Muhammad Huraira, Babar Azam, Kamran Ghulam, Saud Shakeel, Mohammad Rizwan, Salman Ali Agha, Sajid Khan, Noman Ali, Abrar Ahmed and Khurram Shahzad.

West Indies Squad

Kraigg Brathwaite (c), Joshua Da Silva (vc), Alick Athanaze, Keacy Carty, Justin Greaves, Kavem Hodge, Tevin Imlach, Amir Jangoo, Mikyle Louis, Gudakesh Motie, Anderson Phillip, Kemar Roach, Kevin Sinclair, Jayden Seales and Jomel Warrican.

Two-Match Test series schedule:

First Test: January 17-21, Multan Cricket Stadium

Second Test: January 25-29, Multan Cricket Stadium

Stay tuned to Brandsynario for more news and updates.

Japan Prepares for Megaquake- Does it Need to?

Japan prepares for Megaquake- Does it need to?

A panel of experts recently reported an 80% probability of a megaquake in the Nankai Trough. The previous assessment estimated the chances at 70-80% but has now been revised to include new seismic data. Each January, scientists update these predictions based on the latest information on earthquake activity.

Japan’s Seismic Activity will Continue

Since January 1, 2024, several earthquakes in Japan, each exceeding 6.0 in magnitude, have occurred. Naoshi Hirata, an emeritus professor of geophysics in the Department of Earth and Planetary Science at the University of Tokyo, wanted people to be on the alert regarding possible aftershocks. These earthquakes suggest Japan could experience continued seismic activity for some time.

Rare Events Increase Uncertainty

Japan is now seeing unusual seismic patterns that experts have not observed before. As a result, predicting future events has become more challenging. Earlier this week, the Japan Meteorological Agency issued its second-ever Nankai Trough Extra Information. This followed a 6.6 magnitude earthquake in southwestern Japan.

Read more: Devastating Earthquake Strikes Tibet, Leaves Dozens Dead

No Special Alert Issued Yet

Despite recent earthquakes, officials have not issued a special alert for a megaquake. They determined that the risk did not immediately increase. However, these events serve as a reminder for people to stay vigilant and prepared.

Recent Earthquakes in Miyazaki

An earthquake of 7.1 magnitude hit the sea off the Miyazaki Prefecture, triggering an advisory for the Nankai Trough quake on 8 August 2024, the first such advisory issued since 2017, when the Japanese government started employing the system. A few days back, on 14 January 2025, workers were repairing a water pipe in Miyazaki that had been damaged during yet another earthquake, this time measuring 6.6 on the Richter scale.

Japan’s Long History of Earthquakes

Japan has its share of destructive earthquakes; this is because of its location within the Pacific Ring of Fire. The 2011 Great East Japan Earthquake, with a magnitude of 9.0, wreaked havoc and caused massive tsunamis. It is also a grim reminder of the devastation natural disasters could unleash.

What is the Nankai Trough?

The Nankai Trough is a deep trench along Japan’s Pacific coast where two tectonic plates collide. Scientists warn that a magnitude 8 to 9 earthquake in this area could cause massive tsunamis and widespread damage.

Japan prepares for Megaquake- Does it need to?
Japan prepares for Megaquake- Does it need to?

Experts urge people in Japan to remain prepared as the risk of a megaquake continues to grow.

Stay tuned to Brandsynario for more news and updates.

13-Hour Table Tennis Rally Breaks Guinness World Record in Sweden

13-Hour Rally Breaks Guinness World Record in Sweden

Swedish table tennis players Emil Ohlsson and Fredrik Nilsson have made history by breaking the Guinness World Record for the longest table tennis rally. Known as the Spin Duo, they achieved an incredible rally lasting 13 hours, 37 minutes and 6 seconds.

The record-breaking attempt took place at Slice Malmö, a ping-pong bar in Malmo, Sweden. The players trained intensively for four months, preparing themselves physically and mentally for this grueling challenge. Throughout the rally, they maintained their focus and determination, even managing to eat while keeping the ball in play.

Read more: World’s Tallest and Shortest Women Celebrate Guinness Day

Friends and family cheered them on as they lobbed the ball back and forth without any breaks. Technical support closely monitored the rally to ensure it met Guinness World Record criteria. The duo erupted in celebration when they surpassed the previous record, which was set by UK players in June.

This isn’t the only recent table tennis record. In March, a club in Northern Ireland achieved a Guinness World Record for the most consecutive opponents in a rally. Additionally, China recently completed a clean sweep of the Olympic table tennis gold medals in Paris, showcasing their dominance in the sport.

Ohlsson and Nilsson’s feat adds to a year of incredible achievements in table tennis, proving that determination and preparation can lead to history-making moments.

Stay tuned to Brandsynario for more news and updates.

Rare Planet Parade: When and How to See this Celestial Event

Rare Planet Parade: When and How to See This Celestial Event

This month, stargazers will have the chance to witness an extremely rare “planet parade,” where almost all the planets will be visible together with the naked eye in one night.

What is a Planet Parade?

A planet parade, or planetary alignment, is when several planets in the solar system appear grouped together in the sky. Despite their still distant positioning from one another in space, their orbit aligns with such closeness in our perspective from Earth. Even the moon joins in sometimes!

Which Planets Will Be Visible?

Mars, Jupiter, Saturn, and Venus should be very easy to spot, shining brightest on or about January 25. In fact, if you look very closely, you might be able to spot two of them tonight as well!

Read more: Planet 9: Hypothetical or an Undiscovered World?

Why Does This Happen?

These planets now present the appearance of groupings because, as said by astrophysicist Dr Rebecca Allen, they presently orbit on one side of the Sun. Still, in reality, millions of miles separate them from each other or us.

Rare Planet Parade: When and How to See this Celestial Event
Rare Planet Parade: When and How to See this Celestial Event

Best Time and Tips to Spot Them

On January 19, Venus and Saturn will experience a conjunction, appearing as close neighbours in the night sky. Soon after, four other planets will enter the scene on the evening of January 21: Mars, Jupiter, Uranus, Neptune, Venus and Saturn (only Mercury will be missing).

The best time to see the planet parade is about an hour after sunset. Facing north, look to the left to see Venus and Saturn as a bright pair. Jupiter will be on the right and Mars will follow later, glowing red.

For extra help, use a star-mapping app like ‘Stellarium‘ or ‘Star Walk.‘ These apps can guide you to the planets and make stargazing easier.

The planet parade will be visible in most, if not all, locations in the US, Canada and Mexico, thanks to its long length and limited planetary movement. It will also be seen in India, at 7 pm local time on the 25th of January. While there are no official reports of the parade being visible in Pakistan, I’d suggest going to your roofs today, on 21 January and 25 January, and you might just witness the magic.

The planet parade is just one of many exciting celestial events this year. Expect a total lunar eclipse, meteors and even Saturn’s rings seemingly disappearing. Moreover, the night sky is full of surprises, so keep looking up!

Stay tuned to Brandsynario for the latest news and updates.

Samar Khan Scales New Heights: A Pakistani Icon Conquers Mount Aconcagua

samar-khan-scales-new-heights-a-pakistani-icon-conquers-mount-aconcagua

What does it take to stand on top of South America’s highest peak? Grit, resilience, and a whole lot of courage. Luckily, Pakistani adventurer Samar Khan has all of that in spades. Once again, she’s made history—this time by conquering Mount Aconcagua in Argentina.

Standing tall at a breathtaking 6,961 meters, Aconcagua isn’t just a mountain; it’s a test of endurance, willpower, and sheer determination. And Samar aced it, proving yet again that no peak—literal or metaphorical—is too high for her.

A Journey Fueled by Resilience

For Samar, this climb was more than just an adventure. It was a testament to her unbreakable spirit. Battling harsh winds, freezing temperatures, and extreme conditions, she reached the summit with a heart full of gratitude.

Read More: Multan Sultans’ Ali Tareen Comes Out In Support Of Ihsanullah

In her words, the success came down to God’s blessings and the unwavering support of her family, friends, and fans. This achievement places Samar among the few Pakistani women to scale Aconcagua—a feat that speaks volumes about her incredible determination.

Why Aconcagua Stands Out?

Mount Aconcagua isn’t your average climb. Known as the highest peak outside Asia, it’s a bucket-list challenge for mountaineers around the world. But don’t let its beauty fool you; the unpredictable weather and high-altitude conditions make it a grueling climb.

Reaching the summit isn’t just about physical strength—it’s a mental battle. It’s about digging deep when your body says no. Samar’s triumph shows that she has what it takes to push human limits and come out on top.

Read More: Champions Trophy: Should Sarfaraz Ahmed Be Pakistan’s Mentor?

A Legacy of Breaking Barriers

Samar Khan isn’t new to rewriting the rulebook. She’s a force in extreme sports and a symbol of empowerment for Pakistani women. Back in 2024, she made headlines as the first Pakistani woman to snowboard down Mount Elbrus, Europe’s highest peak.

And let’s not forget her groundbreaking journey to K2’s basecamp—on a mountain bike! As the first female cyclist to achieve that, she’s proven time and again that she’s not afraid to challenge the impossible. Whether she’s on icy slopes or rugged trails, Samar redefines limits every step of the way.

Samar’s success is more than a personal win—it’s a beacon of hope for young adventurers, especially women in Pakistan. Her story shatters stereotypes, showing that Pakistani women can take on any challenge and come out victorious.

Stay tuned to Brandsynario for the latest news and updates.

Surrealist Filmmaker David Lynch Dies at 78

Surrealist Filmmaker David Lynch Dies at 78

David Lynch, the legendary American filmmaker recognised for his surreal yet unforgettable works, has passed away at the age of 78. The family announced the sad news on Lynch’s official Facebook page, expressing their sadness in a touching tribute.

There’s a big hole in the world now that he’s no longer with us,” they wrote.

A Battle with Emphysema

Lynch had been suffering from emphysema for some time, a chronic lung illness attributed to years of smoking. In August of last year, he announced his diagnosis. Despite his health struggles, he carried on sharing his creativity and refused to retire. Lynch’s health continued to deteriorate through November and he soon needed oxygen to walk.

A Visionary Career in Cinema

David Lynch created some of cinema’s most unforgettable works, including ‘Mulholland Drive,‘ ‘Blue Velvet,‘ and the series ‘Twin Peaks.‘ Furthermore, he earned three Oscar nominations for Best Director.

In 1990, Lynch won the prestigious Palme d’Or at Cannes for ‘Wild at Heart,’ cementing him as a legendary filmmaker.

Read more: Cheezious & Mehfilm Celebrate Independent Filmmaking, Creativity, and Culture

Tributes Pour In

Lynch’s extraordinary legacy was honoured by his fellow celebrities and artists. The actor Nicolas Cage, known for his role in ‘Wild at Heart,‘ noted that Lynch made him fall in love with cinema. Director Steven Spielberg called Lynch a “unique, visionary dreamer” and praised his unique voice as an artist.

Surrealist Filmmaker David Lynch Dies at 78
Surrealist Filmmaker David Lynch Dies at 78

Ron Howard admired his bold experimentation in filmmaking. Meanwhile, musician Moby, who worked with Lynch on a music video, said he was “just heartbroken.”

An Artistic Genius with a Surreal Vision

Lynch’s films, filled with surreal, dreamlike elements, captivated audiences. His debut, ‘Eraserhead,’ introduced his dark, experimental style.

Music also played a significant role in his projects. Lynch worked closely with Angelo Badalamenti to create haunting soundscapes matching his stories.

A Lasting Legacy

Lynch’s contributions to cinema earned him an honorary Academy Award in 2020. Despite his illness, he continued to inspire with his passion and creativity. Born in Missoula, Montana, he started as a painter. Lynch later transitioned into filmmaking, becoming an iconic figure in cinema.

David Lynch leaves behind a legacy of fearless creativity. His work inspires filmmakers and audiences, ensuring his voice remains eternal. As his family beautifully puts it, Lynch would want us to “keep our eye on the doughnut and not on the hole.”

Stay tuned to Brandsynario for the latest news and updates.

‘Asaan Karobar Scheme’ Launched to Help Small Businesses

Asaan Karobar Scheme’ Launched to Help Small Businesses

To promote business development in Punjab, Chief Minister Maryam Nawaz Sharif has launched the Punjab Asaan Karobar Finance and Card Schemes. Financing will be offered for interest-free loans and other benefits to assist small and medium enterprises.

Interest-Free Loans for Businesses

Speaking at the inauguration, the chief minister shared details about the Asaan Karobar Finance Scheme. She said, “Under the Asaan Karobar Finance Scheme, interest-free loans of Rs1 million to Rs30 million will be provided.” The loans will be repaid through easy instalments.

In addition, the Asaan Karobar Card will offer loans ranging from Rs500,000 to Rs1 million. Entrepreneurs can apply online and get information by calling the helpline number 1786.

A Unique Initiative in Punjab’s History

According to the chief minister, these schemes are the first of their kind in Punjab. “These schemes hold the potential to change the destiny of Punjab and Pakistan,” she said.

The government aims to simplify the process of starting a business. She added, “Earlier, it was not easy to launch a business. Now we have made it easier through these schemes.”

Read more: Maryam Nawaz Launches Phase-II of Honhaar Scholarships

Land and Solar System Incentives

To further support entrepreneurs, the Punjab government will provide land for small businesses at highly subsidised rates. Additionally, those setting up industries in export processing zones will receive free solar systems worth up to Rs5 million.

The chief minister highlighted the scheme’s flexibility. “There is no need to immediately get any NOC, licence or plan approved to obtain a loan. Get a loan today and start your business tomorrow,” she said.

‘Asaan Karobar Scheme’ Launched to Help Small Businesses
‘Asaan Karobar Scheme’ Launched to Help Small Businesses

Boosting Exports and Economic Development

To enhance exports, the government plans to offer additional incentives for industries in export zones. These measures aim to strengthen the economy and encourage industrial growth.

Moreover, the schemes focus on empowering young entrepreneurs. “The young entrepreneurs will be able to benefit from these schemes and expand their businesses so that they can play their proactive role in economic development,” the chief minister stated.

The Punjab Asaan Karobar schemes promise to support SMEs and pave the way for economic growth in the province. By removing financial barriers and providing resources, these initiatives create opportunities for businesses to thrive.

Stay tuned to Brandsynario for the latest news and updates.

Champions Trophy: Should Sarfaraz Ahmed Be Pakistan’s Mentor?

ICCChampionsTrophy2017Winner-champions-trophy-should-sarfaraz-ahmed-pakistan-mentor

The ICC Champions Trophy 2025 may still be a little while away, but conversations around it are already heating up. Former Pakistan cricketer Basit Ali has stirred the pot by suggesting that Sarfaraz Ahmed, the man who led Pakistan to their first Champions Trophy title in 2017, should be appointed as the team’s mentor.

It’s an intriguing idea, and Basit makes a strong case for it. Let’s dive into why this proposal could be a game-changer for Pakistan—and what it could mean for the tournament.

The Sarfaraz Ahmed Factor

Sarfaraz Ahmed isn’t just any former captain. He’s the guy who lifted the Champions Trophy against all odds in 2017. That iconic win, especially the emphatic victory against India in the final, cemented his place as one of Pakistan’s most successful leaders.

Basit Ali believes Sarfaraz’s experience, particularly in high-pressure games against India, is something the current squad could benefit from. On his YouTube channel, Basit said, “Against India, you need someone who has won you the Champions Trophy before: Sarfaraz Ahmed. His suggestions will be invaluable.”

Read More: Is Saim Ayub the Next Big Thing in Cricket’s ‘Fab Four’?

And he’s not wrong. Matches between India and Pakistan are more than just games—they’re emotional rollercoasters, not just for the players but also for millions of fans. Having someone like Sarfaraz, who knows how to keep his cool in such moments, could be a huge advantage.

The Mentor Trend

Basit also pointed out how other teams are already leveraging the mentor role. Afghanistan recently brought Younis Khan into their camp, and according to Basit, it’s a move Pakistan should take a page from.

It’s not just about having a big name on the bench. A mentor’s role goes beyond tactics. They bring a calming presence, guide players through pressure moments, and provide invaluable insights from their playing days.

For Sarfaraz Ahmed, who has already tasted success in this tournament, the transition to a mentor’s role seems natural.

The Venue Drama

While advocating for Sarfaraz, Basit didn’t hold back on his views about the venue arrangements for the Champions Trophy. He pointed out that India could face challenges in Dubai, where their matches are scheduled.

“Dubai has not been a lucky ground for India,” Basit remarked. “If their matches were in Sri Lanka instead, I might consider them as finalists. But Dubai has always posed problems for them.”

Read More: Quetta Gladiators Bid Farewell to Shane Watson

It’s an interesting observation. Dubai’s conditions often favor spinners and can be tricky for teams that rely heavily on pace or struggle with slower pitches. If India does face hurdles there, it could open up opportunities for teams like Pakistan to capitalize.

Why Sarfaraz Could Be the Missing Piece?

Pakistan’s talent pool is never in doubt, but experience is something you can’t teach overnight. Players like Mohammad Rizwan, Babar Azam and Shaheen Afridi have the skills to dominate on any stage, but having someone who has been there, done that, and lifted the trophy could be the extra push they need.

Sarfaraz’s presence in the dugout wouldn’t just be about strategy. It’s about instilling belief. It’s about reminding the team that they’ve done it before and can do it again.

Stay tuned to Brandsynario for the latest news and updates.

Will Rohit Sharma Visit Pakistan for Champions Trophy Photo-shoot?

champions-trophy-bcci-refutes-reports-of-pcb-offer-pakistan-india-clash-date-revealed-for-champions-trophy-2025-will-rohit-sharma-visit-pakistan-for-champions-trophy

The ICC Men’s Champions Trophy 2025 is already creating buzz, and it’s not just about the cricket. A hot topic among fans and analysts is whether India’s longer-format captain, Rohit Sharma, will travel to Pakistan for the tournament’s prelude events.

Reports have surfaced about an all-captains photoshoot and press conference being planned before the tournament. These events are a staple for ICC tournaments, where skippers share their thoughts and expectations, making it a great way to build excitement before the action begins.

But with the political sensitivities surrounding Indo-Pak relations, Rohit’s potential visit has become a talking point.

Read More: Why Pakistan’s Youngsters Struggle Internationally Compared to India?

What’s the Story?

According to earlier reports in Indian media, Rohit Sharma might cross the border to participate in these ICC-organized events. However, the newly-elected BCCI secretary, Devajit Saikia, has poured some cold water on those claims.

In an interview with an Indian newspaper, Saikia stated, “We haven’t got any such proposal. This hasn’t been part of our discussions with the ICC.”

He also stressed that the situation is delicate and requires careful consideration. “Every step has to be taken after judging its repercussions. India has to find a compromise formula to solve the crisis since Pakistan will enjoy certain benefits by virtue of being the hosts,” Saikia added.

Why It Matters?

It’s no secret that cricket between India and Pakistan is as much about politics as it is about sport. The two teams haven’t played a bilateral series in over a decade, with encounters limited to ICC and ACC tournaments.

A visit by India’s captain, even for a non-playing event, would be monumental. It would mark a rare instance of direct participation in a cricket-related activity hosted in Pakistan, a scenario loaded with symbolic significance.

Read More: Multan Sultans’ Ali Tareen Comes Out In Support Of Ihsanullah

But as Saikia’s statement suggests, this isn’t a simple decision. The BCCI and the ICC need to navigate a web of political, logistical, and security concerns. While Pakistan, as the host nation, has certain privileges, any decision involving India comes with a lot of strings attached.

For now, the situation remains unclear. The ICC hasn’t issued any official statement, and the BCCI appears to be in a wait-and-watch mode. Fans on both sides of the border are eager to see how this unfolds, as it could set the tone for the tournament.

Stay tuned to Brandsynario for the latest news and updates.

5 Books that will Crush your Soul but Keep You Hooked

5 Books that will Crush your Soul but Keep You Hooked

As a kid, books took me to worlds that didn’t even exist. From the majestic alleys of Hogwarts to the dystopian world of Panem, I’ve travelled to places right from the comfort of my couch. However, some books weren’t just about adventure, they struck deeper, forcing me to wonder beyond the bubble I lived in. These books crushed my soul but I just couldn’t put them down. It’s an experience everyone should have once in their life, and for that, I’d like to share a carefully curated list of the books that you must pick this year.

Fair warning: they will leave you in tears but you’ll thank me. 

A Little Life by Hanya Yanagihara

Starting strong with A Little Life. This 600+ page masterpiece is something you ought to read once in your life. This book will move you, keep you awake and make you question everything in your life. I won’t sugarcoat it; you might not be able to read the entire manuscript in one go not just because of how lengthy it is but because of how emotionally exhausting it can be. You will find yourself crying, laughing and struggling to breathe as you journey through the life of JB, Malcolm, Williem and Jude. If it was up to me, I’d give this book all the awards that exist; it deserves it!

A Little Life by Hanya Yanagihara
A Little Life by Hanya Yanagihara

Normal People by Sally Rooney 

Normal People is anything but about normal people. In this tale of on-off romance, Rooney talks about male fragility and abuse, leaving her own astounding debut, Conversations with Friends, in the shade. It’s one of those book that elicits such unimaginable and ferocious awe from literally everyone you know. It’s a book that feels familiar, yet its contemporary touch and mounting success are unlike anything that you’ve experienced.

Normal People by Sally Rooney
Normal People by Sally Rooney

Cracking India by Bapsi Sidhwa 

Published first in 1998 in India as Ice Candy Man, Cracking India is based on the traumatising events that shaped the partition of the subcontinent. When the British left and the sub-continent was divided into two countries, chaos and turmoil spread and horrifying scenes were witnessed. Sidhwa, in this heartfelt novel, shares the story of a young Parsee girl who lived in Lahore during this time. Lenny, who’s not only from a minority religion but is also suffering from polio, is limited by her mobility and religion. She witnesses her loved ones dying brutal deaths and eventually understands how the world works. If you want to read something close to home, something that hits, this book is definitely for you.

Cracking India by Bapsi Sidwa
Cracking India by Bapsi Sidwa

The Boy in Stripped Pyjamas by John Boyne

The recent scenes of horror in Palestine and Ukraine have ignited my memory of an old book that stays relevant to date. Even 19 years after the publication of the book, readers regard it as one of the greatest works of all time. Written by John Boyne, this short, yet powerful story is about a little boy named Bruno who befriends a boy of his age. Nothing out of the ordinary about that, right? Except, Bruno’s friend lives in a concentration camp while Brno resides on the other side of the fence. The story highlights the innocence of two children, unaware of the unjust happening in the world. The end-unexpected… or maybe not. You’ll have to read to find out.

The Boy In The Striped Pajamas by John Boyne
The Boy In The Striped Pajamas by John Boyne

The Kite Runner by Khaled Hosseini

The Kite Runner needs no introduction, and neither does Khaled Hosseini. If you haven’t indulged in Hosseini’s masterpieces yet, I would recommend you start with The Kite Runner; trust me, there is no going back from here. This heart-wrenching tale dives into war-stricken Afghanistan, a place too close to home, a story too close to ours. Hosseini tells the story of two young boys Amir and Hassan, inseparable, yet nothing alike. But betrayals are common in war and so is separation. The Kite Runner isn’t just a tale, it’s sorrow, power, betrayal, redemption, hope and most of all love put together beautifully. It will leave you a new person by the end.

Kite Runner by Khaled Hosseini
Kite Runner by Khaled Hosseini

Don’t worry, the list doesn’t end here; but for now, these will have you shedding enough tears to fill some bowls around your house.

Happy Reading! Or just teary-eyed, sniffing, cant-have-enough-of-it reading!

Stay tuned to Brandsynario for the latest news and updates.

Woman’s Fake Wedding Turns Out to Be Real Marriage

Woman's Fake Wedding Turns Out to Be Real Marriage

An Australian woman recently discovered that a “fake wedding” she participated in for social media purposes was, in fact, a real marriage. The woman, who remains unnamed, met her partner on a dating app in September 2023. After a few months of dating, he invited her to a “white party” in Sydney, requesting that she wear a white dress. To her surprise, the event turned out to be a wedding ceremony attended by a photographer, their assistant and a marriage officiant.

Her partner assured her it was just a prank to boost his Instagram following. Reassured by a friend over the phone, the woman went along with the staged ceremony. However, two months later, her partner revealed his true intentions when he asked her to include him in her permanent residency application. She then learned that he had secretly filed legal marriage paperwork with a forged signature before the wedding.

The woman took the matter to the Family Court of Australia, where the judge annulled the marriage. The court ruled that her participation in the wedding was based on the belief that it was staged for social media, making the marriage invalid.

The man argued that they had agreed to an intimate wedding, but inconsistencies in his testimony worked against him. The court’s decision ensured that the woman was not legally bound to the fraudulent marriage. This unusual case serves as a reminder of the importance of transparency and consent in legal commitments.

Stay tuned to Brandsynario for more news and updates.

Leonardo DiCaprio Donates $1M for LA Fire Relief

Leonardo DiCaprio Donates $1M for LA Fire Relief

Leonardo DiCaprio has pledged $1 million to support fire relief efforts in Los Angeles. The actor, widely recognised for his environmental activism, announced the contribution via Instagram Stories, describing the ongoing wildfires as a tragedy for our city. His donation, directed through Rewild’s Rapid Response Programme, will assist several critical organisations in addressing both immediate needs and long-term recovery efforts.

Read more: Los Angeles Declares a State of Emergency Due to a Wildfire

“I am committing $1 million in partnership with @rewild’s Rapid Response Programme to support both urgent needs and post-fire recovery efforts,” DiCaprio wrote. The beneficiaries include the Los Angeles Fire Department Foundation, California Fire Foundation, World Central Kitchen and Pasadena Humane Society. These organisations provide essential resources to firefighters, first responders and impacted communities.

The actor, who grew up in Southern California, also encouraged others to contribute by sharing direct links to the organisations on his Instagram. His donation is part of a broader relief effort, which includes contributions from major corporations. Google and YouTube recently pledged $15 million, while Meta, led by Mark Zuckerberg and Priscilla Chan, donated $4 million.

Meta’s support also includes $2 million in cash and ad credits for recovery efforts. These ad credits will fund public service messaging and help fundraising campaigns across Facebook and Instagram. Other tech and entertainment giants, including Disney, Netflix and Amazon have also stepped forward with substantial contributions, highlighting a united effort to assist communities affected by the devastating fires.

Stay tuned to Brandsynario for more news and updates.

Gohar Rasheed Reveals Secrets Behind the Mysterious ‘Yaar Ki Shaadi’

Gohar did not disclose the names of the individuals getting married, he did say that a marriage is indeed happening.

Gohar Rasheed, the versatile Pakistani actor, has always been in the limelight for his charismatic performances and unique personality. Recently, during an appearance at Dolmen City Mall, he got into a candid conversation with the ever-witty Maliha Rehman.

Among the many intriguing revelations, one stood out: the mystery behind his Yaar Ki Shaadi. We dived deeper into the details of this conversation and the secrets Gohar Rasheed spilt about the much-discussed wedding.

The Uniqueness of Gohar Rasheed’s Fashion Sense

Gohar Rasheed is known not only for his acting skills but also for his unique fashion sense. At Dolmen City Mall, Gohar took the time to share his fashion sense with Maliha. He emphasised how his clothing style sets him apart from others in the industry. “I try to wear what makes me feel comfortable and confident,” he said, adding that fashion is a reflection of one’s personality.

Maliha’s Witty Remarks on Gohar’s Dressing

As they were discussing Gohar’s special wardrobe, Maliha couldn’t help but say one of her witty remarks. She jokingly said, “Ghar mai chohay bohot hai!” (There are rats in the house), mocking his accessories. Gohar, with his usual charm, playfully retorted, “Yes, there are indeed some in my house too.” Their banter added a lighthearted touch to their conversation, making the moment even more memorable for fans watching.

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A post shared by Maliha Rehman (@maliharehman1)

The Mystery of Yaar Ki Shaadi

Despite the discussion regarding fashion, the topic of interest remains Yaar Ki Shaadi. This phrase has been widely shared on social media on fan pages, leaving people curious about it. All audiences, especially the fans, have guessed from time to time who can be the lucky couple whose wedding has been popular for several weeks.

Gohar Rasheed Teases About the Wedding

When Maliha Rehman finally brought up the discussion of the controversial Yaar Ki Shaadi, Gohar’s response was nothing but alluring. With mischief in his tone, Gohar promised everyone that he would soon reveal to them the story behind the wedlock. “I promise that I will share this mystery soon,” Gohar said.

However, he quickly clarified one major misconception. Gohar confirmed that the wedding was not part of any drama shoot. This only added to the mystery surrounding the true identity of the bride and groom.

Read more: Bollywood Star Saif Ali Khan in Critical Condition after Brutal Assault

Is it Someone Close to Gohar?

While Gohar did not disclose the names of the individuals getting married, he did say that a marriage is indeed happening. He teased that fans would have to wait for the climax of the story to discover who is getting married. “Yes, marriage is happening,” he said, adding fuel to the fire of speculation. The audience is anxiously waiting for more updates as Gohar has managed to keep the details under wraps for now.

Gohar’s Commitment to Unveiling the Mystery

Despite the heightening curiosity, Gohar Rasheed assured that he was going to provide the complete scenario of Yaar Ki Shaadi very soon. Fans are getting impatient for a big revelation, and while Gohar has promised disclosure of the mystery at the correct time, one can easily feel that the actor knows how to keep his followers hooked.

The Build-Up to the Big Reveal

As days pass, anticipation grows. Fans, media, and even celebrities want to know when Gohar will spill the big bomb about Yaar Ki Shaadi. The fact that Gohar was successful in keeping all the details a secret has added a buzz. Whether it is a private wedding or a lavish celebration for a close friend (and possibly a celebrity), remains a mystery.

Stay tuned to Brandsynario for more news and updates.

All Students with 65% Marks to Get Laptops

All Students with 65% Marks to Get Laptops

Punjab Chief Minister Maryam Nawaz Sharif inaugurated a range of programmes meant to enable students at the ceremony held at Government College Women University (GCWU), Sialkot. The function was also launched for the Gujranwala division’s Honhaar Scholarship Programme. It signified her government’s commitment to prioritising the development of youth.

Laptops Distribution Ceremony 

In a move, Maryam Nawaz announced that all students scoring above 65% in their examinations will receive laptops. She proudly shared that the devices were selected for their high quality. She would personally distribute them in the coming weeks.

Big Announcement: All Students with 65% Marks to Get Laptops in 2025
Source: CM Solar Scheme

Scholarships Worth Rs89.8 Million

Under the Honhaar Scholarship Programme, 1,947 students of the Gujranwala division will get scholarships amounting to Rs89.8 million. This includes Rs58.5 million for the students of government universities, Rs13.2 million for college students and allocations for the students of private institutions and medical colleges. Maryam Nawaz also promised to increase the number of scholarships to 50,000 in the next budget.

During the event, Maryam Nawaz pledged her support to a student whose mother needs cancer treatment, promising the Punjab government would pay for it. She underscored the importance of removing financial barriers that stop students from being their best selves.

Read More: Maryam Nawaz Launches Phase-II of Honhaar Scholarships

E-Bikes for Students

The chief minister announced the distribution of 100,000 e-bikes to students in Punjab, underlining the need for mobility and an eco-friendly means of transportation.

Maryam Nawaz reaffirmed her commitment to the youth and declared the Honhaar Scholarship Programme the biggest in Pakistan’s history. She appreciated the students for their perseverance in the face of financial constraints and said that scholarships were only given on merit. “This is your right; the fruit of your hard work,” she told the students.

Big news for students of 65% marks - Minute Mirror
Source: Ndirect

Hope for Pakistan’s Future

The chief minister said that she was optimistic about the economic recovery of Pakistan, which can be seen in reduced inflation and record-breaking stock market performance. She told the students to stay alert and focused on serving the country. “Pakistan is our motherland, and we must work together for its progress,” she said.

The event concluded with a symbolic guard of honour for the students and recitations of Kalam-e-Iqbal. It underlined the importance of youth in shaping Pakistan’s future.

Stay tuned to Brandsynario for latest news and updates

PUMA or PVMA: The Rebranding Stunt that Went Viral

PUMA or PVMA: The Rebranding Stunt that Went Viral

Sportswear giant PUMA recently rebranded itself as “PVMA,” which created a stir that had the fans scratching their heads. Was it a typo? A quirky marketing move? Or something else? The mystery only deepened because even store signage reflected the change, which ignited endless memes and speculation across social media.

The suspense ended when PUMA revealed that the rebranding was a tribute to their partnership with PV Sindhu, the badminton superstar and two-time Olympic medalist. This clever stunt marked the beginning of a multi-year collaboration that aims to celebrate Sindhu’s inspiring journey and badminton’s growing influence in India.

PV Sindhu appointed BWF's Athletes' Commission member | Badminton News - The Indian Express
Source: TIE

From Confusion to Applause

The temporary rebranding has shown PUMA’s prowess in making a splash with ease. Online chatter swung from fans comically trying to pronounce “PVMA” to wild guesses for what the “V” represented, such as Virat Kohli. Soon after the news broke, all of that was changed to praise over the brilliance of the campaign.

The partnership’s timing is very apt with India Open 2025, for badminton is gaining rapid prominence in the country. A report by the 2024 Google-Deloitte Think Sports states that nationwide, badminton has impressed 57 million fans, which includes nearly half of the fans belonging to the Gen Z population. This kind of popularity shows why PUMA’s alliance with Sindhu is timely and strategic.

Read More: Why Are Brands Opting For Black & White Logos?

An All-Star Lineup

Sindhu now joins the elite roster of ambassadors for PUMA that includes cricketing icons Harmanpreet Kaur and Mohammed Shami, Olympian Sarabjot Singh, Paralympian Avani Lekhara and the legendary boxer MC Mary Kom. Global figures such as Usain Bolt and Neymar Jr. and Bollywood stars Kareena Kapoor Khan and Ibrahim Ali Khan Pataudi further seal the brand’s cultural relevance.

Expressing her excitement, Sindhu said, “Through this collaboration, I hope to inspire others, especially women, to take risks, believe in themselves and strive for greatness both on and off the court.”

Hyderabad Puma Store Hilarious Rebrand PVMA Sparks Internet o
Source: NF

A Marketing Masterstroke

This was no simple reference to Sindhu by PUMA; rather, it is an example of how marketing can stir up interest and engagement organically. It tapped into India’s increasing adoration for badminton and Sindhu’s significant fan base to create a moment that is simply memorable and that audiences are talking about.

As PVMA signage returns to PUMA, the campaign ends with a stronger message: ‘Great branding doesn’t come merely in there is power in the storyline that makes something connect to humanity.’

Stay tuned to Brandsynario for latest news and updates

Gaza Ceasefire Explained: What to Expect in the Future?

Gaza Ceasefire Explained: What to Expect in the Future?

It’s been over a year since the conflict between Israel and Hamas turned Gaza into a battleground, leaving countless families broken and cities in ruins. On January 15, 2025,  a shaky yet momentous deal came to light as a ceasefire was brokered by Qatar and the United States. While far from perfect, it nevertheless gives a glimpse of hope to one of the most blood-soaked regions on Earth.

Phase One: A Fragile Pause in the Chaos

The first phase of the ceasefire, starting on January 19, 2025, is set to last six weeks. At this time, 33 Israeli hostages, taken during the October 7 attack, will be released in exchange for around 1,000 Palestinians imprisoned since then. But the stakes are higher than just the number of captives. It’s about what happens when humanity takes precedence over conflict. Israel will withdraw its forces from Gaza’s urban centres and allow up to 600 trucks of humanitarian aid to enter. It’s a rare but necessary act of compassion.

Gaza Ceasefire Explained: What to Expect in the Future?
Gaza Ceasefire Explained: What to Expect in the Future?

For the first time in months, displaced civilians, many of whom have been displaced in the northern parts of Gaza, will be able to return home. The sheer weight of what this means is impossible to capture fully in words. It’s the chance to reconnect with lost lives, a home left behind, a fleeting hope that the darkest days may be over, at least for a moment. And yet, the rubble they return to speaks volumes about how far there still is to go.

Read more: Gaza Ceasefire Closer than Ever

Phase Two and Three: Negotiating for a Future

As the ceasefire progresses, the second phase will focus on releasing all remaining captives. This includes male soldiers on both sides and even more prisoners. But it’s phase three that truly has the power to shape Gaza’s future. In exchange for the return of the remaining bodies of the dead, a multi-year reconstruction plan will be set in motion. This would, ideally, be under international supervision; something many hope will prevent the cycle of destruction from repeating. Yet, the complexity lies in the political complexity of rebuilding a shattered Gaza, combined with the question of who gets to govern, looms large.

The Palestinian Authority might play a role in overseeing this, but the idea remains controversial. No one knows yet what the Israeli government will agree to regarding governance and this uncertainty adds an element of distrust that must be worked through.

Challenges on the Horizon: Can the Ceasefire Hold?

With every stage, the world watches, hoping for a stable future for Gaza. There are, however, grave challenges posed to the process. The immediate ceasefire provision has offered a small moment of calm, though working toward establishing a long-term peace is an uphill battle. Rebuilding Gaza is more than just rebuilding the infrastructure; it’s about rebuilding lives. At its core, it means trust between Israelis and Palestinians. Trust that will ensure a future free of war’s horrors.

But can we trust that the ceasefire will hold? The next few weeks will tell us. Every day that passes is a victory, but it’s also a reminder that lasting peace is not a given, especially when the wounds of a war so recent are still raw.

A Personal Reflection: Hope Amid Despair

As a resident of a country somewhat used to conflicts, I cannot help but think of the situation regarding trauma and recovery. The faces of all victims, be that in Gaza or any other part of the world, speak a lone universal language of loss, but with equal fervour of resistance. Beyond statistics, these men and women are individuals, families and communities, each with their dreams of living peacefully.

For Gaza, the cease-fire gives hope, but only if this hope materialises into something real. Peace never just comes with a signature on a piece of paper; it is a long and laborious process. And as the world stands witness, we must remember that this fragile agreement is not an end. In fact, it’s a beginning that demands our collective effort to ensure it doesn’t fade into the shadows.

Let us not forget that this ceasefire, although hopeful, is the very first step on a long road to peace. All of us must continue to work for a brighter and fairer future for the people of Gaza and the world.

Stay tuned to Brandsynario for the latest news and updates.

US Bans Red Dye 3 in Certain Foods and Medicines

Red Dye 3 Banned in the US

The United States has officially banned Red Dye 3, a synthetic colourant commonly used to give foods, beverages and medicines a bright, cherry-red colour. This decision follows years of advocacy and mounting concerns about the dye’s potential health risks. The ban stems from a 2022 petition led by organisations like the Center for Science in the Public Interest, citing studies that linked the additive to cancer in laboratory rats.

Red Dye 3, also known as erythrosine, has been restricted in cosmetics since 1990. However, until now, it remained legal in many edible and oral products. Consumer advocates have long criticised this inconsistency, calling for a ban on its use in food and medicine. California had already taken action in October 2023, banning the additive in food products statewide. Globally, countries like Australia, New Zealand and those in the European Union also have restrictions on its use.

Why the Ban on Red Dye Matters

Red Dye 3 has been used in a wide range of products. These range from candy and baked goods to cough syrups and gummy vitamins. Popular candies like Brach’s Candy Corn and even some strawberry-flavoured milk contain the dye. It’s also found in frostings, maraschino cherries and certain medications. Studies in male laboratory rats linked the dye to cancer, prompting the U.S. Food and Drug Administration (FDA) to act. U.S. law mandates banning any substance found to cause cancer in animals, even if human exposure is much lower than the tested levels in rats.

This change is important because it fixes a strange inconsistency. Dr. Peter Lurie, president of the Center for Science in the Public Interest, highlighted an irony. He stated, “For years, Red 3 was banned in lipstick but allowed in candy made for kids.”

The FDA has given food manufacturers until January 2027 to stop using Red Dye 3. Drug manufacturers have an extra year, until January 2028, to comply. Imported products must also meet these new regulations.

red dye
Red dye banned from drinks, candies, and medicine

What Consumers Should Know

While some manufacturers have already phased out Red Dye 3, many still use it. Experts encourage shoppers to check labels carefully. Alternatives like Red Dye 40 are already common but come with their own concerns. For instance, studies have linked Red Dye 40 to hyperactivity in children and bowel issues in mice.

Some companies now use natural colourants like beet juice, considering them safer options. For example, Edy’s Strawberry Ice Cream and some Popsicle-brand fruit pops now use beet juice instead of synthetic dyes.

Read More: What is the Pink Powder Being Used to Fight California Fires?

A Step Towards Safer Products

The FDA’s ban on Red Dye 3 marks a significant move toward protecting public health, especially for children who consume these colourful products most frequently. While companies have a few years to adjust, this decision reflects growing awareness and demand for safer food and drug ingredients. By paying attention to product labels and choosing items with natural colourants, consumers can contribute to this shift toward healthier options.

Stay tuned to Brandsynario for latest news and updates

Sabir Sami Steps Down After 36 Years of Service in the Corporate World

Sabir Sami Steps Down After 36 Years of Service in the Corporate World

Global CEO of KFC, Sabir Sami, has stepped down after 36 years of service to the corporate world to focus on his family and personal projects, effective from March 1, 2025. Mr. Sami will however continue with KFC in an advisory capacity until March 1, 2026.

Sabir Sami Steps Down After 36 Years of Service in the Corporate World
Sabir Sami Steps Down After 36 Years of Service in the Corporate World

In a statement published on January 15, 2025, Yum Brands revealed that Scott Mezvinsky, the president of Taco Bell North America and International, will be the successor of Mr. Sami.

Read More: PIA Appoints Khurram Mushtaq as Acting CEO

Sabir Sami’s World-Class Journey 

Mr. Sami has been fortunate enough to work with some of the most reputable corporations in the world, like Procter and Gamble, Coca-Cola, Reckitt Benckiser and Yum Brands. His experience with multiple countries and cultures like Pakistan, Australia, Turkey, UAE, Canada, Singapore, Vietnam and the US has shaped him into the person he is, allowing him to grow both personally and professionally.

16 years with KFC

Mr Sami has been associated with KFC for the past 16 years and working as the Chief Executive Officer for the past 3 years. He has held various executive positions with Yum Brands since 2009.“The last 16 years with KFC have been some of the most fulfilling of my career,” Mr Sami shared in a post on LinkedIn. “I’m grateful for the camaraderie of the entire KFC community, including our Yum employees and the dedicated franchise partners,” he added.

Yum Brands CEO David Gibbs also thanked Mr. Sami in the news release, “I would like to thank Sabir for his years of service and dedication to Yum! Brands and KFC, and the meaningful impact and contributions toward our business.”

What’s Next for Sabir Sami?

After 36 successful years in the corporate world, Mr Sami has now decided to deepen his involvement in causes close to his heart. These include Save the Children Canada and Latif Kapadia Memorial Welfare Trust (LKMWT), a non-profit organisation in Pakistan.

In his LinkedIn post, Mr Sami also shared his intention to dedicate more time to his family, simultaneously thanking his wife for her unconditional support throughout his journey.

Scott Mezvinsky’s appointment as the CEO of KFC has marked a significant shift in the company’s top management as he brings experience from another major segment from Yum Brands.

Stay tuned to Brandsynario for latest news and updates

Hundreds of Washington Post Staffers Send Letter to Jeff Bezos

Hundreds of Washington Post Staffers Send Letters to Jeff Bezos over Paper’s Direction

A recent letter from over 400 Washington Post staffers to owner Jeff Bezos has spotlighted mounting concerns about the newspaper’s direction. The plea, leaked to the media, reveals a newsroom grappling with leadership challenges and uncertain about its future under publisher and CEO William Lewis.

Leadership Under Fire

Hundreds of Washington Post staffers send letter to Jeff Bezos sounding alarm over paper's direction | CNN Business
Source: CNN Business

A signed letter written by prominent journalists-chief correspondent Dan includes criticism toward certain leadership decisions for allegedly destroying the integrity of The Post. In its staff memo, it voiced regret over some members’ decision to leave while having a general feeling of being hopeless about current management. Of course, this didn’t mention Lewis but according to past experiences of Lewis’ leadership styles from when he served for Rupert Murdoch’s newspapers, the letter is very much about him.

Bezos, who has a hands-off style, has faced calls from staff to take a more active role in addressing the Post’s challenges. Despite his rare public comments at The New York Times DealBook Summit last month, where he acknowledged the need for a turnaround, employees are seeking a clearer, more immediate strategy to restore the paper’s prestige and trust.

A Turning Point for the Post

One flashpoint in the newsroom’s unrest was Bezos’s decision to block the Post editorial board’s endorsement of Vice President Kamala Harris in the 2024 election. This move, which Bezos justified as an “owner’s prerogative,” led to a significant subscriber backlash, with hundreds of thousands cancelling in protest. The episode highlighted tensions between editorial independence and business considerations under Bezos’s ownership.

Read More: Bill Gates and Jeff Bezos Invest $537M in Africa’s Rare Metals

Acquired by Bezos in 2013, the Post had shown a resurgence in his care through investments in digital innovation and global reporting. Layoffs and new leadership have only increased the uncertainty regarding the stability of the once-thriving newsroom. A clear vision and open communication are in the letter to staff to restore the competitive edge and morale of the paper.

Hundreds of Washington Post staffers beg owner Jeff Bezos to intervene at troubled paper: 'We need a clear vision' - NewsBreak
Source: NewsBreak

Restoring Stability During Challenges

Bezos has acknowledged the gravity of the situation by promising to “put the Washington Post back on good footing.” But with speculation at its peak on how he is going to do so, the letter stands as a very stark reminder of the larger challenges. Whether Bezos can save the Washington Post for a second time will depend not only on his ideas but also on inculcating trust and collaboration at its walls.

Stay tuned to Brandsynario for latest news and updates