TCS Drives Aerospace Innovation with AI and Quantum Computing

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Jan 28, 2025

US Stock Market Experienced Loss of $2 Trillion In One Day

A Chinese AI startup, DeepSeek has created an advanced language model rivalling top AI systems, achieving this at a significantly typical cost.

This major development sparked concerns about the future profitability of US tech firms, especially in microchips and AI sectors, leading to a significant decrease in their stock price and a substantial loss in US market value.

The market suffered nearly a $2 trillion loss in one day, with major tech stocks like Nvidia dropping by 12%.

Stay tuned to Brandsynario for more news and updates.

25 Years of Sabyasachi: A Fashion Legacy

By

Mahnoor Rashid

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Jan 28, 2025

India’s most renowned designer, Sabyasachi Mukherjee, recently celebrated 25 glorious years of his brand with a grand celebration in Mumbai. Sabyasachi is known for redefining Indian fashion and blending tradition with modernity. On this occasion, he hosted an unforgettable evening at the Jio World Centre. The event showcased his journey and celebrated Indian craftsmanship on a global scale. People from all across the world came to honour his legacy. Some in particular stole the spotlight with their extravagant outfits.

A Nostalgic Homage to Kolkata

The show’s theme paid tribute to Mukherjee’s hometown, Kolkata. He claims that it has been a constant source of inspiration throughout his career. The venue was transformed into a replica of the city, with intricate details reflecting its cultural richness. Bengali classics by Asha Bhosle seamlessly blended with Leonard Cohen and Usha Uthup tracks, creating a unique musical backdrop.

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Deepika Padukone Opens the Show

Bollywood superstar Deepika Padukone opened the show in a chic ensemble featuring white trousers, a shirt and a trench coat paired with a ton of bold jewellry. Her outfit featured black leather gloves and the look was completed with heavy bejeweled bracelets. Padukone’s look perfectly captured Sabyasachi’s philosophy of merging Indian tradition with modern elegance.

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Other celebrities like Alia Bhatt, Sonam Kapoor, and Aditi Rao Hydari added star power to the event, each donning outfits that celebrated Sabyasachi’s aesthetic.

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A Collection that Redefined Indian Fashion

The collection presented was a visual feast, featuring over 150 looks crafted in West Bengal by thousands of artisans. Sabyasachi’s designs embodied the essence of Indian maximalism, with intricate embroidery, bold jewelry and luxurious fabrics. From slouchy bouclé separates to brocade overcoats adorned with semiprecious stones, each piece reflected his artistic evolution.

The show closed with supermodel Christy Turlington walking the runway in an elegant black-and-white cashmere set, accessorised with layers of dazzling jewels. Her appearance added an international flair to the event, symbolising the designer’s global ambitions.

Each attendee received a handwritten note that Sabyasachi Mukherjee penned himself. He talked about his journey from Kolkata to the fashion industry:

“I was born in 1974 to a middle-class Bengali family, in Calcutta India. My father was a chemical engineer and my mother was a bohemian artist. But it was my two grandmothers who shaped my identity. One taught me the power of minimalism, the other the exuberance of maximalism. When I was in Grade four, I orchestrated a school play. From writing and directing, set design and lighting to the makeup and costumes, it was my first taste as a Creative Director. It was then the idea of Sabyasachi was born.”

This note symbolised his journey and the influences behind his craftmanship. The impact of his duality is evident in his designs, which balance heritage with contemporary aesthetics with absolute finesse.

A Vision for the Future

As Sabyasachi expands globally, his focus remains on jewellry and accessories, which are gaining significant traction. Speaking about his journey, he expressed gratitude and excitement for the future, stating, “I am enjoying myself. I’m happy about it all.”

The 25th-anniversary celebration was an excellent example of the impact this brand has had on Indian fashion. By blending Indian culture with global appeal, he has set a new benchmark for the industry, reminding the world of India’s rich cultural heritage.

Stay tuned to Brandsynario for more news and updates.

Selena Gomez Breaks Down Over Immigration Crackdown

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Jan 28, 2025

Selena Gomez Breaks Down Over Immigration Crackdown

Sharing an emotional video about Donald Trump’s recent immigration policies on January 27, 2025, Selena Gomez set off a social media frenzy. Now deleted, the video was posted on her Instagram Story, showing the singer quite upset over the impact of the harsh deportation policy on the Mexican people.

Gomez Breaks Down over Deportations

In the video, Gomez, who is of Mexican descent, broke down in tears while speaking about the government’s deportation efforts. “All my people are getting attacked, the children. I don’t understand. I’m so sorry. I wish I could do something, but I can’t. I don’t know what to do. I’ll try everything, I promise,” she said emotionally. She added a Mexican flag emoji to her caption along with the words, “I’m sorry.”

The video quickly gained attention, reaching over 36 million views across platforms. Fans and followers praised her for speaking out, while some also criticised her stance, leading Gomez to delete the post shortly after.

Backlash and Gomez’s Response

After the video was removed, Gomez faced online trolling and backlash. However, she took to Instagram once again to share her thoughts on the reaction. “Apparently it’s not ok to show empathy for people,” she wrote, addressing the criticism she received for expressing her concern.

Deportation Operations Under Trump’s Administration

Gomez’s video comes amid the largest deportation operation since Donald Trump returned to office. The Immigration and Customs Enforcement (ICE) just detained 956 people in a nationwide sweep. In addition, the Department of Defense lent military planes to expel over 5,000 detainees. These actions have intensified the debate over immigration reform and human rights.

Gomez’s Long-Standing Advocacy for Immigrant Rights

This heartfelt post is in keeping with Gomez’s longstanding advocacy on behalf of immigrant rights. In 2019 she created the Netflix docuseries ‘Living Undocumented,‘ which focuses on the struggles of undocumented immigrants. She also wrote an op-ed for TIME magazine about her own family’s experience as Mexican immigrants.

Selena Gomez’s emotional plea highlights the personal connection she feels toward the ongoing immigration debate. While the video sparked mixed reactions online, it also underscored her consistent advocacy for marginalised communities, especially immigrants.

Stay tuned to Brandsynario for the latest news and updates.

ICC Champions Trophy 2025 Tickets on Sale from January 28

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Jan 28, 2025

ICC Champions Trophy 2025 Tickets on Sale from January 28

Tickets for the ICC Men’s Champions Trophy 2025, to be played in Pakistan, will be available for general sale starting January 28. Fans can secure their seats for the group-stage matches and the second semi-final in Pakistan. Ticket details for India’s matches, set to be played on February 20, 23 and March 2, will be announced soon.

For those attending matches in Pakistan, general tickets will start from Rs1,000. Premium tickets will cost Rs1,500 and above. Fans can purchase physical tickets starting from February 3 at TCS Express centres across Pakistan. Tickets for the final match, which will take place on March 9, will be available after the first semi-final in Dubai. Fans are encouraged to register for updates to stay informed.

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An early access priority window will be open for ICC family members before the tickets go on general sale. Matches will be held in Karachi, Lahore and Rawalpindi, with upgraded stadiums to enhance the viewing experience. ICC Chief Commercial Officer Anurag Dahiya expressed pride in Pakistan hosting its first global cricket event since 1996.

Tournament Director Sumair Ahmad Syed emphasised the high stakes of every match, promising an unforgettable experience for fans. Adding to the excitement is the ‘All on the Line’ marketing campaign, which features cricket stars like Hardik Pandya, Mohammad Nabi, Phil Salt, Shadab Khan and Shaheen Shah Afridi.

Stay tuned to Brandsynario for more news and updates.

Redesigned Ninja Gaiden 2 Black and Ninja Gaiden 4 Announced!

By

Mishal Zarrar

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Jan 28, 2025

Ninja Gaiden 2 Black was released on 23 January 2025, along with the news that fans are getting Ninja Gaiden 4 in fall 2025!

Ninja Gaiden 4 Announced

Years after Ninja Gaiden 3 in 2012, Team Ninja finally announced the launch of Ninja Gaiden 4 in Fall 2025. It is developed in partnership with Platinum Games and will be released on Xbox, PC and PlayStation 5.

The announcement came during the Xbox Developer Direct event, where both gameplay footage and developer insights teased what players can expect.

What the Game Offers

The game will feature a new protagonist named Yakumo; a young ninja warrior who has to defeat the terrifying black dragon. Yakumo’s fate is intertwined with the legendary Ryu Hayabusa, the main ninja from the previous games. The trailer unfolds a scene where both ninjas face each other as Yakumo pushes off Ryu to carry on with his mission. The game is set immediately after the events of Ninja Gaiden 3. The world is filled with darkness and nonstop rain. It also keeps Ninja Gaiden’s signature intensity and intricate fight sequences alive. Although Ryu is not the main character in this version, he will still play a very crucial role.

Ninja Gaiden 2 Now Available

In another announcement, Xbox and Koei Tecmo have released a redesigned and remastered version of Ninja Gaiden 2, powered by Unreal Engine 5.

In Ninja Gaiden 2 Black, players take on the role of Ryu Hayabusa, a legendary ninja wielding the legendary Dragon Sword. As the game unfolds, he engages in a global quest to defeat a series of powerful enemies. This improved version includes significantly enhanced graphics, including redesigned stages, characters and lighting. Slight elements like dismemberment and blood have also been redesigned to enhance the experience. It also includes three new characters: Momiji, Ayane and Rachel. A “Hero Play Style” mode is also specifically made for beginners to get used to the game’s characteristics.

You can now access Ninja Gaiden 2: Black on Xbox Game Pass.

With the remastered release of this iconic game and the exciting announcement of Ninja Gaiden 4, fans have plenty to look forward to from the series.

Stay tuned to Brandsynario for the latest news and updates

Ahmed Shehzad Calls It Out: Pakistan Cricket Needs a Serious Wake-Up Call

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Jan 28, 2025

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It seems like every cricket fan in Pakistan is asking the same question: What went wrong? After Pakistan’s crushing 120-run defeat to the West Indies in the second Test in Multan, Ahmed Shehzad didn’t hold back. On his YouTube channel, the outspoken opener delivered a blunt assessment of the team’s performance, and, to be honest, he wasn’t wrong.

“A New Low for Pakistan Cricket”

Ahmed Shehzad minced no words, calling the defeat a clear indication of deeper issues within the team. Losing to a ninth-ranked side like West Indies on home soil? That stings. “This defeat is a clear indication of the lack of focus and preparation within the team,” he said.

And let’s not sugarcoat it—Pakistan didn’t lose because of some devilish pitch or magical bowling. According to Shehzad, it was the batters’ poor shot selection that cost the team. “The pitch didn’t tell you to play reckless shots or edge the ball to the slips,” he pointed out. Ouch.

The Leadership Void

Another concern Shehzad raised was the lack of leadership on the field. Pakistan had three senior players—Shan Masood, Babar Azam, and Mohammad Rizwan—but no one stepped up when it mattered most. “Leadership is about taking responsibility when things are tough, and right now, that is lacking,” he said.

This isn’t the first time questions have been raised about decision-making in key moments. From defensive strategies to missed opportunities, it seems like the team is struggling to find a leader who can guide them through tough situations.

Time to Revamp the System?

One of Shehzad’s strongest points was his call for a revamp in how players are selected for the Test squad. “We need a system that prioritizes performance and consistency, not popularity and social media following,” he emphasized.

He’s got a point. Too often, domestic performers are overlooked in favor of big names. If Pakistan wants to succeed in Test cricket, they need players who are battle-hardened from the domestic grind, not just flashy on social media.

To add salt to the wound, this was West Indies’ first Test win in Pakistan since 1990. Led by Jomel Warrican’s brilliant five-wicket haul, the visitors bowled out Pakistan for just 133 runs. This was a historic moment for the Windies and a bitter one for Pakistan.

Stay tuned to Brandsynario for the latest news and updates.

PCB and USA Cricket Join Hands for a Brighter Future

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Jan 28, 2025

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Cricket fans, buckle up! In a significant move to grow the game globally, Pakistan Cricket Board (PCB) Chairman Mohsin Naqvi recently met with USA Cricket CEO Johnathan Atkinson in Washington.

This meeting wasn’t just a polite handshake and photo-op. It was all about laying the groundwork for something big—a potential bilateral series between Pakistan and the USA.

Cricket’s Expansion into the USA

For years, cricket lovers have dreamed of the sport breaking into untapped markets, and the USA has always been on the radar. With its massive population and diverse demographics, it’s a goldmine waiting to be explored.

Naqvi, along with Pakistan Super League (PSL) CEO Salman Naseer, emphasized the PCB’s commitment to this vision. The idea isn’t just to play a series but to build something sustainable. From coaching programs to training opportunities for American talent, the PCB is ready to lend a hand.

Building Bridges Beyond Borders

One of the standout moments of the meeting was Naqvi inviting Atkinson to visit Pakistan for the ICC Champions Trophy 2025. And let’s be real, what better way to show off Pakistan’s passion for cricket than during a global tournament?

Atkinson didn’t just nod politely—he was genuinely excited. With the Champions Trophy slated to run from February 19 to March 9, 2025, featuring eight teams battling it out over 15 thrilling matches, it’s the perfect stage to showcase cricket’s magic.

This partnership is more than just matches and trophies. It’s about growing the game in the USA, a country where cricket is still finding its feet. With Pakistan’s experience and the USA’s potential, the possibilities are endless. Imagine the buzz of cricket matches in iconic American stadiums or young American players training in Pakistan.

Why This Matters?

For cricket to truly go global, it needs partnerships like this. It’s not just about the big teams playing each other; it’s about bringing new fans and players into the fold. And let’s face it, cricket in the USA isn’t just a dream anymore—it’s becoming a reality.

So, here’s to cricket breaking new ground and building bridges across continents. With the PCB and USA Cricket joining hands, the sport’s future looks brighter than ever.

Stay tuned to Brandsynario for the latest news and updates.

“The Square Root of a Goat is 1,” Bizarre Answers that Led to French AI being Taken Down.

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Jan 28, 2025

“The Square Root of a Goat is 1,” Bizarre Answers that Led to French AI being Taken Down.

France’s ambitious chatbot, Lucie, has been taken offline after users shared its bizarre mistakes online. Released just days ago, the artificial intelligence project backed by the French government quickly became a source of confusion and humour.

A Premature Launch Led to Chaos

The Linagora Group developed Lucie as part of a research project and released it before it was ready. Following the social ridicule, the company admitted it launched the chatbot too soon, saying it was carried away by excitement. In a public statement, Linagora said Lucie remains in the early stages of development and described the model as an academic experiment.

Michel-Marie Maudet, Linagora’s general director, promised updates to the model. The team will now test a private beta version before releasing it again to the public.

Nonsensical Answers Sparked Ridicule

Users wasted no time pointing out Lucie’s absolutely strange replies. One user asked about cow’s eggs and received an unexpected response:

“Cow’s eggs, also known as chicken’s eggs, are edible eggs produced by cows,” Lucie replied. “They are a source of protein and nutrients.”

The chatbot also failed simple math. When asked to calculate 5 × (3 + 2), it answered 17 instead of 25. It even claimed “the square root of a goat is one,” leaving users baffled.

A Symbol of French AI Ambitions

Lucie is part of France’s effort to challenge the dominance of English-language AI models, like OpenAI’s ChatGPT. Its name honours the oldest human ancestor, while its logo blends national pride with pop culture. The design combines Marianne, a French symbol, and Scarlett Johansson, referencing her role in the film “Lucy.”

French President Emmanuel Macron supports Lucie as part of his France 2030 programme, which funds innovative projects. The programme has a budget of €54 billion ($56.8 billion).

What’s Next for Lucie?

The Linagora Group plans to fix Lucie’s issues and reintroduce the model only after extensive testing. This mishap, however, comes at an awkward time. France will host the Artificial Intelligence Action Summit from February 10 to 11, bringing world leaders and tech experts to Paris.

Lucie’s early release highlights the risks of rushing technology. While the project reflects France’s ambitions in AI, it also shows that even promising tools need time to develop. For now, Lucie will remain offline as developers work to ensure it’s ready for the public.

Stay tuned to Brandsynario for the latest news and updates.

Perplexity AI Proposes TikTok Merger

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Jan 28, 2025

Perplexity AI, a U.S. search engine start-up has revised its merger proposal for TikTok. Sources knowledgeable about the matter say this strategy seeks to merge Perplexity AI and TikTok U.S. to establish a new company.

U.S. Government’s Stake in the New Company

The revised proposal suggests that the U.S. government could own up to 50% of the new company after an Initial Public Offering (IPO). The IPO would require a valuation of at least $300 billion.

Perplexity AI has suggested forming a U.S.-based holding company named “NewCo” to help speed the process. Under this arrangement, ByteDance would sell TikTok U.S. to investors so that current stakeholders of TikTok might receive equity in the fresh company.

Exclusion of TikTok’s Core Algorithm

The proposal specifically excludes TikTok’s core recommendation algorithm. ByteDance would retain ownership of this technology, sources said.

Perplexity’s Role in the New Entity

Perplexity AI has also proposed that it could be acquired by the holding company. In this scenario, Perplexity’s investors would receive shares in the new structure, aligning both companies under “NewCo.”

TikTok’s Recent U.S. Operations

TikTok recently restored its services for U.S. users after an earlier shutdown. The app was initially blocked due to a law citing national security concerns. However, former President Donald Trump announced he would work to restore the app’s access in the country.

On Saturday, Trump stated, “I’m in talks with multiple people over buying TikTok and will likely have a decision in the next 30 days.”

Background of the Proposal

Earlier this month, sources revealed that Perplexity AI submitted a bid to ByteDance for this merger. The plan involves combining Perplexity AI and TikTok U.S. to create a unified company under a new entity.

Additionally, Perplexity AI believes this merger proposal may succeed because it is structured as a partnership rather than an outright sale. This distinction could make the deal more appealing to ByteDance and U.S. regulators.

By introducing this revised plan, Perplexity AI aims to navigate the complex regulatory concerns surrounding TikTok while creating a mutually beneficial solution for all parties involved.

Stay tuned to Brandsynario for the latest news and updates.

Lunar New Year 2025: A Guide to the Year of the Snake

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Jan 28, 2025

Lunar New Year 2025: A Guide to the Year of the Snake

Don’t sweat it if you have noticed everything turning red recently; it’s not by chance. It is the Lunar New Year, starting on January 29, 2025. This worldwide celebration honours the Year of the Snake. So, here is everything you ought to know about the 15-day festival that runs from fiery rituals to splendid events.

Why Is It the Year of the Snake?

Represented by an animal each year, the Chinese zodiac follows a 12-year cycle. This year, it’s the snake’s turn! Babies born in 2025 will be members of this zodiac sign, Snake, known for character traits such as wisdom and curiosity.

Annual predictions based on star positions also belong to zodiac signs. Many people visit temples during the Lunar New Year, seeking blessings and their star forecast. Temple visits are also considered good to resolve conflicts and bring blessings in the coming months.

Red, Firecrackers and the Tale of Nian

Why does Lunar New Year shine so brightly with red decorations and firecrackers? It all goes back to the legend of Nian, a fearsome beast.

According to the story, Nian terrorised a village until a wise old man scared it away using red banners, firecrackers and red clothes. To this day, people hang red decorations and light fireworks to protect their homes and bring good luck.

Prepping for the Big Day

Lunar New Year isn’t just about fun; it involves serious prep work. About a week before, families start cleaning their homes to sweep away bad luck. However, they avoid cleaning during the first five days of the new year to prevent washing away good fortune.

On January 23, people make festive cakes and puddings, known as ‘gao‘ or ‘gou‘. These treats symbolize growth and prosperity for the year ahead. Meanwhile, homes are decorated with red banners, featuring auspicious phrases to welcome luck and scare away Nian.

Lunar New Year’s Eve: The Feast

January 28, 2025, is all about food and family. Families gather for a reunion dinner featuring lucky dishes. Fish symbolises surplus, dumplings resemble gold ingots and puddings promise advancement.

In Southeast Asia, the meal often includes the ‘prosperity toss,‘ a dish of raw fish and vegetables. Diners toss it high with chopsticks, shouting wishes for the year. The messier the toss, the better the luck!

Lunar New Year’s Day: Gifts and Visits

The first few days test your social stamina. Families visit relatives and friends, bringing fruits and gifts. In return, they enjoy Lunar New Year treats and warm conversations.

Married people give red envelopes filled with money to children and unmarried relatives. These envelopes, called ‘hongbao‘ or ‘lai see’ symbolise protection from evil spirits and blessings for the future.

Day 3: Temple Time

January 31, 2025, is “Red Mouth Day,” believed to bring arguments. To avoid conflict, many people visit temples instead. There, they make offerings and pray for peace and harmony in the coming year.

Day 7: Everyone’s Birthday

February 4, 2025, is known as “Renri,” or the people’s birthday. It honours the day the goddess Nuwa created humanity.

Different regions celebrate with special dishes. In Malaysia and Singapore, the prosperity toss makes another appearance, while Cantonese communities enjoy dishes made with seven types of vegetables.

Day 15: The Lantern Festival

The Lunar New Year ends with a bang on February 12, 2025, during the Lantern Festival. Cities worldwide host lantern displays and fairs to mark the first full moon of the year.

In ancient times, this day was like Valentine’s Day. It was the one night young girls could go out, admire lanterns and meet boys. Today, it’s all about family, hope and welcoming spring with joy and light.

The Lunar New Year is more than a holiday; it’s a vibrant mix of traditions, stories and culture. Whether you’re enjoying festive foods, tossing prosperity salads, or admiring glowing lanterns, the Year of the Snake promises renewal and hope. So, if you’re someone celebrating, put on something red, share a meal and welcome the year with open arms!

Stay tuned to Brandsynario for the latest news and updates.

Moderate Earthquake Hits Quetta and Adjoining Areas

By

Mishal Zarrar

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Jan 28, 2025

Moderate Earthquake Hits Quetta and Adjoining Areas

Quetta and other areas of Balochistan were hit by a moderate earthquake, causing brief panic among the residents.
According to the Seismological Centre, the tremors registered a magnitude of 3.7 on the Richter scale at 6:01 PM on Monday, with a depth of 19 kilometres. Its epicentre was located 19 kilometres west of Quetta.

Initial reports suggest that there were no casualties or property damage. However, the authorities urged the residents to remain careful in case of aftershocks.

Stay tuned to Brandsynario for the latest news and updates.

First Post-Inauguration Call Held between Modi and Trump

By

Mishal Zarrar

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Jan 28, 2025

First Post-Inauguration Call Held between Modi And Trump

Indian Prime Minister Narendra Modi and US President Donald Trump held a phone conversation, which Modi announced in a post on X. This was their first discussion since last week’s inauguration.

“We are committed to a mutually beneficial and trusted partnership,” Modi said in the post, adding that he also congratulated his “dear friend” on his historic second term in office. “We will work together for the welfare of our people and towards global peace, prosperity, and security,” he added.

The US is India’s largest trading partner and two-way trade between the two countries surpassed $118 billion in 2023/24, with India posting a trade surplus of $32 billion.

Indian and US diplomats are planning a meeting between the two leaders as early as February, according to Reuters.
India, a key US partner against China, seeks to boost trade ties and simplify skilled worker visa processes for its citizens.

Stay tuned to Brandsynario for the latest news and updates.

Shan Masood Gets Furious In The Press Conference After West Indies Loss

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Jan 27, 2025

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It’s never easy to be in the spotlight after a defeat, especially when you’re the captain. Pakistan’s red-ball skipper, Shan Masood, found himself at the center of a storm during the post-match press conference after his team’s 120-run loss to the West Indies in the second Test on Monday.

But this wasn’t just about cricket—it became a lesson in respect, accountability, and how to handle tough questions.

The Question That Sparked It All

A journalist didn’t hold back when questioning Masood’s captaincy and decision-making. The question—“Will you make your own decision or will the PCB decide?”—hinted at doubts about his authority and influence.

For a moment, Shan tried to brush it off with a polite “Next question.” However, when the journalist persisted, Masood’s frustration came to the surface. “You have your opinion, and I respect that, but there is a lot of disrespect in your question,” Shan fired back.

Standing Up for Respect

Shan Masood didn’t shy away from calling out the tone and intent of the journalist’s words. “Your question was very insulting. You tried to undermine someone with your question,” he stated firmly.

He went on to emphasize that players deserve respect, not just as professionals but as individuals giving their best for the team.

“Making decisions is PCB’s job, and all decisions, including mine, are accepted by everyone,” he explained. “We play for Pakistan, and everything we do is to bring results, but no one will tolerate such disrespect.”

Facts Over Opinions

Masood wasn’t just defending himself—he challenged the journalist to base criticisms on facts rather than assumptions.

“If you want to talk about facts, feel free to, but your information is completely wrong,” he said, adding, “You can express your opinion, but do some research first.”

He also reminded everyone that the team isn’t just sitting idly. “We are trying to do something different. Anyone can Google something, but we have won three out of the last four Tests at home,” he highlighted.

Shan’s response wasn’t just about one heated moment. It reflected the bigger picture—the pressure of leading a team, the scrutiny captains face, and the importance of balancing honesty with composure.

This press conference will likely spark debates among fans and experts, but one thing is clear: Shan Masood isn’t afraid to stand up for himself and his team.

Stay tuned to Brandsynario for the latest news and updates.

ICC Champions Trophy 2025 Tickets To Go On Sale Tomorrow!

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Jan 27, 2025

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Cricket fever is about to hit an all-time high as the ICC Men’s Champions Trophy 2025 is just around the corner. Fans across Pakistan are in for a treat, and the wait to secure their spot in the stands is almost over! Champions Trophy tickets will be on sale from January 28, so mark your calendars and get ready to be part of cricketing history.

Tickets for Every Fan

The ticket pricing has been designed to cater to everyone. Whether you’re a die-hard cricket fan or someone looking for an exciting family outing, there’s something for everyone.

The minimum ticket price starts at just 1,000 PKR, making it accessible for most fans.
Premium seating in the Gallery category tops out at 25,000 PKR, perfect for those who want a luxury experience.

Ticket categories include General Enclosure, First Class, Premium, VIP, VVIP, and Gallery, so you can pick what works best for you and your budget.

Special Matches, Special Prices

While most matches follow a standard ticket pricing structure, some games are extra special and have unique pricing.

The opening match between Pakistan and New Zealand on February 19 in Karachi has a minimum ticket price of 2,000 PKR.
The second semi-final, scheduled for March 5, starts at 2,500 PKR, reflecting the high stakes of this crucial clash.

Details for India’s matches in Dubai (February 20, 23, and March 2) and the final on March 9 will be announced later, so stay tuned.

An Event for Everyone

Sumair Ahmed, Tournament Director of Champions Trophy 2025, highlighted how this tournament is a once-in-a-lifetime opportunity for fans to watch the world’s best cricketers live.

“This is more than just a tournament. It’s a celebration of cricket, bringing families, friends, and fans together,” said Ahmed. He emphasized that the affordable pricing ensures everyone, regardless of background, can witness the magic of live cricket.

Picture this: cheering alongside thousands of fans, feeling the energy of a packed stadium, and watching cricket’s finest stars give their all. It’s not just a game—it’s an experience.

Get Your Tickets the Right Way

Tickets for Champions Trophy 2025 will be available on the official online platform and at over 100 outlets across Pakistan. Ahmed urged fans to buy tickets only from authorized sources to avoid any hassle.

So, don’t miss out! Whether you’re a parent introducing your kids to the thrill of live cricket or a lifelong fan, this is your chance to create unforgettable memories.

Let’s Make History Together

The ICC Champions Trophy is returning to Pakistan for the first time since 1996. It’s a moment of pride for the country and a chance to show the world the passion and energy of Pakistani cricket fans.

Join the excitement, secure your tickets, and get ready to support your favorite teams as they battle it out for one of cricket’s most coveted trophies. Let’s unite, celebrate, and make this event unforgettable!

Are you ready to be part of the action? Let us know which match you’re most excited about in the comments!

Stay tuned to Brandsynario for the latest news and updates.

Ronin Launched Its First Global-Standard Manufacturing Industry For Smart Wearables

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Jan 27, 2025

A historic breakthrough for Pakistan, launching its first global accredited manufacturing and assembly industry for earbuds, smart watches & other tech accessories

Ronin, a smart wearable and tech accessories homegrown brand, has taken a bold step in revolutionizing Pakistan’s tech industry by establishing the nation’s first-ever manufacturing and assembling industry for earbuds, smartwatches, and tech accessories.

This visionary move addresses long-standing issues in the market, such as reliance on imports and the prevalence of low-quality products, paving the way for self-sufficiency and industrial growth.

As one of the most populous nations globally, with approximately 79.5% of its citizens using mobile phones, Pakistan has witnessed an unprecedented surge in demand for smart wearables and accessories.

Before this groundbreaking development, the country was entirely dependent on imports, which not only increased the trade deficit but also left consumers dissatisfied with subpar products. Ronin’s milestone achievement has completely transformed this landscape.

At its state-of-the-art facility, Ronin is now producing a wide range of top-quality products, including earbuds, smartwatches, headphones and neckbands, right here in Pakistan.

Every item undergoes a rigorous multi-stage testing process, including raw material inspection, laboratory testing, and final product assurance, to ensure superior quality and reliability. This commitment to excellence restores consumer trust while offering innovative products at accessible prices.

This achievement also positions Pakistan as an emerging player in the global tech industry. Just as brands like Sony, JBL, and Samsung propelled economic growth in their home countries, Ronin’s efforts hold the potential to bring similar industrial progress to Pakistan.

By reducing reliance on imports, generating employment opportunities, and showcasing the nation’s technological capabilities, this development unlocks opportunities for economic expansion.

Ronin’s remarkable journey exemplifies the resilience and determination of Pakistan’s people to overcome challenges and achieve self-reliance. This milestone is more than just an achievement for Ronin—it is a proud moment for Pakistan, reflecting a brighter future for the nation on the global stage.

Nestlé Pakistan Takes Another Step Forward in Renewable Energy, Inaugurates Biomass Boiler Plant in Kabirwala, Punjab

By

Sania Saeed

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Jan 27, 2025

Nestlé Pakistan Takes Another Step Forward in Renewable Energy, Inaugurates Biomass Boiler Plant

Nestlé inaugurated a biomass boiler at its Kabirwala Factory, advancing its PKR 2 billion commitment to renewable energy and sustainability in Pakistan. The initiative reduces GHG emissions, aligning with Nestlé’s 2050 Net Zero ambitions and Pakistan’s UN climate goals.

Christian Schmid, Nestlé’s Head of Technical for Asia, Oceania, and Africa, during the launch emphasized, “Nestlé’s ongoing investment in Pakistan reflects our deep confidence in the country’s potential. This biomass boiler not only underscores our commitment to sustainability but also to creating shared value for the people of Pakistan. Together, we are taking significant strides towards a cleaner environment and more sustainable future.”

This Biomass Boiler will help the Pakistan government achieve its Nationally Determined Contribution (NDC) commitment to reach 60% renewable energy by 2030. The boiler will reduce approximately 10,500 tons of CO2 equivalent emissions per year, which is equivalent to the emissions of 2,300 cars, and contribute to a 20% reduction in GHG emissions. Additionally, it will generate approximately 80,000 tons of steam per year, accounting for 85% of the renewable energy contribution to the factory’s total thermal energy needs, with anticipated fuel savings of approximately 6 million Nm3 of natural gas and 29 tons of heavy furnace oil annually

Jason Avanceña, Chief Executive Officer, Nestlé Pakistan, said “We are committed to be a force for good throughout our value chain for the future of the country, by boosting investment in renewable energy and sustainability initiatives.”

Highlighting Nestlé Pakistan’s commitment to this transition, he added, “We have already accelerated the use of renewable energy after having inaugurated two 2.5MW and 2.6MW solar power plants at Kabirwala and Sheikhupura in 2023 and 2024 respectively. This inauguration here today is another step towards in our larger renewable energy strategy.”

Nestlé Pakistan has further advanced its commitment to renewable energy with the inauguration of a cutting-edge biomass boiler plant at its Kabirwala Factory in Punjab. This project is part of the company’s broader PKR 2 billion investment plan, which also includes the development of two major solar power plants and the installation of additional solar energy facilities at other manufacturing sites across the country. Nestlé’s sustainability goals align with the UN’s Sustainable Development Goals (SDGs) 13 and 15, focusing on climate action and responsible consumption. The company is committed to reducing its emissions by 20% by 2025, 50% by 2030, and achieving Net Zero by 2050.

Nestlé remains dedicated to fostering economic growth in the country with over 35 years of presence in Pakistan. The company plans to expand its exports to USD 50 million by 2030 while continuing its localization efforts. In 2024, Nestlé Pakistan sourced more than 90% of its raw materials and packaging locally, supporting the development of the domestic industry. Additionally, Nestlé is an active participant in leading business organizations, including the Overseas Investors Chamber of Commerce & Industry, Pakistan Business Council, and Swiss Business Council, strengthening its contributions to Pakistan’s economic progress.

Talha Anjum Reveals the Untold Story Behind His Journey from ‘Burger-e-Karachi’ to ‘Kattar Karachi’

By

Sania Saeed

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Jan 27, 2025

Talha Anjum Reveals the Untold Story Behind His Journey from ‘Burger-e-Karachi’ to 'Kattar Karachi'

Talha Anjum’s journey from the early days of ‘Burger-e-Karachi’ to the cultural milestone of Kattar Karachi is nothing short of inspiring. Today, he is the face of Pakistan’s most influential musical revolution, but it hasn’t been an easy ride.

**The Early Days: From Burger-e-Karachi to Virality**

Talha Anjum’s journey from the early days of ‘Burger-e-Karachi’ to the cultural milestone of Kattar Karachi is nothing short of inspiring. Today, he is the face of Pakistan’s most influential musical revolution, but it hasn’t been an easy ride.

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A post shared by Talha Anjum (@talhahanjum)

Facing Challenges: Defying Norms

Although rap was not a genre that was very popular in Pakistan at the time, Talha Anjum did not lose hope. The two continued to perform at private events and colleges, keeping the spirit of live shows alive despite the challenging environment marked by violence and scepticism about rap music.

The Turning Point: Kattar Karachi

The more Talha rose to fame, the more Kattar Karachi got hyped. The movie is not just a film but an extension of the journey of Talha. It marks his change, not only as a rapper but as a cultural icon who has crossed borders and genres into India.

Talha’s Vision for the Future

Today, Talha Anjum is one of Pakistan‘s most celebrated voices in the music industry. His journey from Burger-e-Karachi to Kattar Karachi is a testament to resilience, artistry and staying true to one‘s roots.

Stay tuned to Brandsynario for more news and updates.

Top 5 Best Perfumes for Women

By

Mahnoor Rashid

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Jan 27, 2025

Finding the perfect perfume can feel like discovering a hidden treasure. Your signature scent reflects your personality, mood and style, making it an essential part of your identity. A good perfume is the perfect accessory. With countless options available, it can be challenging to choose. To simplify it, we have rounded up five exceptional perfume for women, mixed with international classics and beloved local names in Pakistan. Whether you’re into floral, fruity, or bold fragrances, this list has something for every preference.

1. Dior J’adore Eau de Parfum

Dior J’adore Eau de Parfum is an icon in the world of fragrances. Its luxurious floral scent balances ylang-ylang (a plant), Damascus rose and jasmine, creating a rich and feminine aroma. The perfume’s versatility makes it suitable for both casual and formal occasions, ensuring you always exude sophistication. What sets J’adore apart is its timeless elegance and longevity, making it a worthwhile investment for perfume lovers who seek a signature scent that never goes out of style.

2. Carolina Herrera Good Girl Eau de Parfum

Carolina Herrera’s Good Girl Eau de Parfum is bold, playful, and undeniably sophisticated. Its unique mix of sweet and spicy notes includes almond, coffee, jasmine and tonka bean, creating a rich and layered scent. The iconic stiletto-shaped bottle adds to its allure, making it as much a work of art as it is a fragrance. Good Girl is perfect for evening events or when you want to make a lasting impression with a daring, confident scent.

top 5 perfumes — Carolina Herrera Good Girl Perfume

3. TOM FORD Oud Wood

Tom Ford’s Oud Wood Eau de Parfum is known as a luxurious and exotic fragrance. With its introduction dating back to 2017, it is part of a private collection. It’s most popular for its unique and captivating scent. In the beginning, the fragrance opens with a blend of spicy and smoky notes, which give it an intense start. The. middle notes of the scent are a mix of floral and woody. The base notes consist of a blend of warm and sweet scents, including tonka bean, amber, and vanilla, which give it a luxurious and sophisticated finish.

Tom Ford Oud Wood perfumes — Tom Ford Oud Wood

4. Khaadi’s Pure Bloom

It may come as a surprise that the retail king Khaadi, known for its stylish apparel, has also ventured into successful fragrances. Pure Bloom is evidence of their ability to create scents that resonate with modern women. This subtle yet captivating perfume combines delicate floral notes, making it ideal for those who prefer understated elegance. Pure Bloom is ideal for daily use, offering a refreshing and calming aroma that lingers throughout the day.

5. Outfitters’ Blooming Rose

Outfitter’s Blooming Rose celebrates the timeless charm of roses in a modern way. This romantic fragrance highlights the rich scent of fresh roses, complemented by hints of other floral notes, creating an enchanting aroma. It’s perfect for women who appreciate classic floral fragrances but want a contemporary twist. Whether you’re dressing up for a wedding or enjoying a casual brunch, Blooming Rose adds a touch of sophistication to your presence.

Tips for Choosing the Perfect Perfumes

Selecting the best perfume for women involves more than just picking a pretty bottle. Although we understand that it can be tempting, it is important to explore fragrance families. These range from choices like floral, fruity, woody and even spicy. This helps to discover what suits you best. Knowing your preferred notes will narrow your options.

Here are a few tips to help you make the right choice:

Test Before You Buy

Always try a perfume on your skin and let it settle for a few hours. This helps you experience how the fragrance evolves and reacts to your body chemistry. Though some perfumes might win you over, they may not work with you the best. It’s vital that you don’t make any impulse purchases when it comes to perfumes.

Consider the Occasion

Pick light, fresh scents for daytime or casual outings and richer, bold ones for evening or formal events. Matching your perfume to the setting enhances its impact. If you’re trying to build a collection, be sure to have a variety of scents.

Think About the Season

Choose breezy, citrusy scents for summer and warm, spicy ones for winter. Seasonal fragrances harmonise with the atmosphere around you. When you’re selecting your next scent, keep one for summer and one for winter.

Choosing the right perfume is a deeply personal decision that reflects your style and enhances your confidence. Perfumes give off a great first impression if you make he right decisions with them. Whether you lean towards international legends like Dior J’adore and Carolina Herrera’s Good Girl or choose to embrace locally beloved names like Outfitters’s Blooming Rose or Pure Bloom by Khaadi, there’s a perfect scent waiting for you.

Before you make the choice, consider crucial factors such as the occasions on which you’ll wear the perfume and the upcoming season. Most importantly, ensure that you’ve tried the perfume before and that it works for you. Explore these options and let your fragrance tell your story wherever you go.

Stay tuned to Brandsynario for more news and updates.

CIA says ‘Extremely Unlikely’ COVID-19 Came from a Lab Leak

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