Pakistan’s Nooh Dastgir Butt has achieved a historic milestone at the Asian Powerlifting Championship in Tashkent. Competing in the 120+ kg category, he lifted an astounding 400 kilograms in the squat event, setting a new Asian record and claiming his first gold medal in the championship.
With his eyes on more victories, Nooh remains a strong contender in the remaining bench press, deadlift, and overall competitions. This is a proud moment for Pakistan, as Nooh continues to showcase extraordinary talent on the international stage
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Zarrar was at the very beginning of his modelling career. He says he hit a breaking point by October, admitting that he'd cry.
Zarrar Khan, who portrayed Moiz in the drama Jafa, is a name that has been in the news lately for his powerful acting. His performance, particularly in an emotional scene in which he attempted suicide, was both appreciated and criticized. While Moiz did not take pills, Seher Khan’s performance added drama to the scene. Though there was some criticism, Zarrar’s acting was highly appreciated.
Watch here:
The Struggles of a Newcomer
During the pandemic, Zarrar was at the very beginning of his modelling career. He says he hit a breaking point by October, admitting that he’d cry with friends about the struggle he was going through. It was all about to change though when he bagged a small role in a film. This is when he met Mahira Khan, in a meeting that changed everything for him.
Zarrar remembers how Mahira Khan noted his talent and asked him if he wanted to act. He was initially taken aback, but she reassured him of her interest. And true to her word, Mahira’s manager called, and Zarrar auditioned for a role in a web series. Looking back, he remembered that he found it difficult to pronounce words in Urdu. Luckily, the script was in English, and that suited him well enough to get the job.
Gratitude for Support
Zarrar thanked Mahira for her support and explained how she changed his life by guiding him to become an actor. He also shared how his family always had regard for Mahira, making this experience all the more worthwhile. For Zarrar, this was the beginning of a promising acting career, thanks to Mahira Khan.
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Fans of Demon Slayer: Kimetsu no Yaiba can look forward to a lot of action, drama, and jaw-dropping animation on the big screen as the first film in the highly anticipated Infinity Castle Arc trilogy is scheduled to be released in 2025. The arc is about Tanjiro Kamado and his friends embarking on a high-stakes mission. It promises even more thrills as the beloved anime continues to make fans across the globe.
What is the Infinity Castle Arc?
The Infinity Castle Arc is one of the most intense storylines in Demon Slayer, directly after the happenings in the Entertainment District Arc and the Swordsmith Village Arc. Tanjiro, Nezuko, Zenitsu, and Inosuke are about to face their greatest challenge as they take on the Upper Moons, the most dangerous enemies for the Demon Slayer Corps. The arc of the story explores deeper character developments and the emotional tolls of battle. This will lead to a showdown that tests both physical endurance and the bond between the protagonists.
Source: Mashable
This is based on one of the most outstanding pieces of Demon Slayer’s manga by Koyoharu Gotouge. The story takes place in a much deeper place within the Infinity Castle, the dimension built by the Demon King, Muzan Kibutsuji, as his own fortress. Here, he will fight Tanjiro and allies with the strongest demons at his command.
Animation and Visual Mastery
The trilogy is most likely to be a major release in the anime world. Fans are looking forward to seeing the anime adaptation as well as the emotional moments experienced in the manga. Here again, Ufotable is behind the animation, which did so much justice to previous seasons of Demon Slayer. Known for their high level of detail and innovative techniques in animation, Ufotable has set a pretty high bar for the trilogy, especially with the breathtaking swordplay and fluid fight scenes that have been characteristic of the series.
Source: Greek Culture
While the first film of the trilogy is set to be released in 2025, the sequels will be spread out throughout the next year. The Infinity Castle Arc is the final arc for Tanjiro’s journey as he fights Muzan and seeks a cure for his sister Nezuko. With its mix of high-octane action and heart-wrenching drama, this trilogy is going to be an emotional rollercoaster for the fans of the franchise.
In addition to the thrilling storyline, the films will feature a star-studded voice cast. This will include Natsuki Hanae as Tanjiro, Akari Kito as Nezuko, and Hiro Shimono as Zenitsu, alongside several returning characters who will be crucial to the battles ahead.
As we edge closer to the 2025 release date, anticipation for the Infinity CastleArc is growing, and the Demon Slayer fans can be sure of this trilogy being an unforgettable ride from start to finish.
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Pakistan’s Alexandrine parrot, a colourful and intelligent bird native to the region, is facing an alarming population decline. Its extinction is now looming on the horizon. Once commonly seen in forests and cities across the country, this beautiful species is now under threat. This extinction is happening not because of one but due to a combination of factors, including habitat destruction, pollution, illegal poaching, and the thriving illegal pet trade.
Habitat Loss and Environmental Changes
The primary cause of the Alexandrine parrot’s decline is the widespread alteration of its natural habitat. Deforestation, urban expansion, and agricultural encroachment have rapidly diminished the forests where these birds once thrived. As forests are cleared for development, the parrots lose not only their homes but also the food sources that sustain them. The disruption of the natural ecosystem further worsens the challenges faced by this species. Hence, it makes it increasingly difficult for these birds to find safe nesting areas.
Pollution and Climate Change
In addition to habitat destruction, pollution is another significant threat. Industrialisation and urbanisation have led to the contamination of rivers and air quality, which directly impacts the birds’ health and their ability to survive in the wild. The pollutants also affect the parrot’s food sources, such as fruits and seeds, leading to reduced availability of essential nutrients.
One of the most insidious threats to the Alexandrine parrot comes from illegal poaching. The bird’s striking appearance and ability to mimic human speech make it a prized possession in the illegal pet trade. Wild-caught parrots are often sold in markets, contributing to the rapid decline in their numbers in the wild. The capture and trade of these birds have devastated their population, with many being removed from their natural environment before they can breed.
Despite these grave threats, conservation efforts are being made to safeguard the future of the Alexandrine parrot in Pakistan. Environmental organisations and wildlife protection agencies are working together to raise awareness about the dangers faced by these birds and are calling for stronger enforcement of wildlife protection laws. Efforts to restore habitats, reduce pollution, and crack down on poaching are crucial in ensuring that this species does not fade into extinction.
Source: Pen PK
A Call for Action
With the Alexandrine parrot now facing the risk of extinction, Pakistan’s government, local communities, and conservationists must take immediate action. Protecting the remaining habitats, combating illegal trade, and addressing environmental concerns will be key to securing a future for this iconic bird. If not addressed, the loss of the Alexandrine parrot would mark a tragic chapter in the country’s biodiversity.
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Karachi’s water supply system has received a much-needed boost after the successful repair of a major pipeline on University Road. The 84-inch water line, which had burst earlier this month, had disrupted water distribution in several parts of the city, causing a significant loss of thousands of gallons of water. With the repair work now completed, the water supply from the Dhabeji Pumping Station has been restored, alleviating the concerns of residents and businesses alike.
Cause of the Damage
The rupture of the 84-inch pipeline on University Road was the most significant blow to an already weak water supply system in the city. Authorities confirmed that the burst resulted in a massive loss of water in a city that often has to endure water shortages. The damage to the pipeline not only affected the immediate surrounding areas but also led to disruptions in water distribution across several parts of Karachi, including densely populated localities and commercial hubs.
Source: Aaj
Attempts to Restore Supply
Repair efforts started quickly after the damage was reported and were coordinated by the Karachi Water and Sewerage Board. The crews worked day and night to repair the broken pipeline, which created problems, such as the difficulty of repair and the avoidance of disconnection from other utilities in the area. Excavation of the affected area, replacement of the damaged sections of the pipeline, and ensuring that the line is sealed tight to prevent any future leakages were part of the process.
The completion of the repair work allows the resumption of water flow from the Dhabeji Pumping Station, one of the city’s main sources of water. Residents in affected areas now see a steady supply of water returning to their homes and businesses.
Impact on the City
The restoration of the water supply is a big relief for residents, especially those in neighbourhoods which rely on the pipeline. It had been days since many of these areas had run out of water supplies, forcing people to rely on tankers or other sources of supply. With the pipeline repaired now, it is hoped that the water supply will eventually stabilize in the coming days.
Source: The News International
However, this incident has also highlighted the vulnerabilities in Karachi’s water infrastructure, which is often plagued by ageing pipelines and insufficient maintenance. City officials have emphasized the need for long-term investments in upgrading the city’s water distribution system to prevent future disruptions.
As Karachi continues to grow, the most significant challenge for the city is to ensure a stable and reliable water supply. The quick repair of the pipeline is a positive step. However, it also reminds us of the need for infrastructural improvements to keep up with the demands of the population.
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When it comes to finding style, convenience, and durability in footwear, Hush Puppies is a name that immediately pops in your mind, especially in Pakistan. The international company established itself in the market and the hearts of Pakistanis by providing a range of shoes that not only look stylish but are also incredibly comfortable. It’s really a one-stop for all, from kids to men, women and even people looking for Umrah essentials.
International with Local Appeal
Founded in the United States in 1958, Hush Puppies has expanded to become a major footwear company worldwide. Its significant presence in Pakistan is due to its promise of comfort, and unwavering dedication to quality.
Despite having an established reputation internationally, Hush Puppies has been able to adapt its designs to suit Pakistani liking. Its stores are everywhere, in Karachi, Lahore, Islamabad, and Rawalpindi.
The market here for footwear is a need, with shoes that don’t compromise style and quality. Hush Puppies recognises that shoes are not just about functionality; they also need to fit into our lifestyle. So, whether its a long workday, a shaadi, or a casual hi-tea, they have shoes that fit all occasions.
In a country like Pakistan where the average person spends a sizeable amount of time on their feet; whether it’s going out with friends or standing for hours in the bazaars, having shoes that offer long-lasting durability isn’t just a luxury, it’s a necessity. Hush Puppies acknowledges this, and it’s reflected in the quality of every pair.
Hush Puppies
In addition to its physical locations, Hush Puppies has a well-designed website where customers can browse and buy their huge variety of products from the convenience of their homes. In a nation where internet shopping is becoming increasingly popular, this online presence is particularly crucial since it provides ease to people who might not have quick access to physical stores.
Nostalgia in Every Step
For those of us who grew up in the 90s, Hush Puppies was always our mothers’ go-to brand when it came to easy, soft and stylish school shoes, ‘party’ shoes – as my mom called them and shoes for outdoor activities. She knew they would hold up to the rough usage of my siblings and I and we did drive her mad!
Since arriving in Pakistan in 1992, the brand has been solving the footwear dilemma by offering shoes that don’t compromise on comfort, quality and looks. Hush Puppies quickly became a trusted name for people who wanted shoes that could stand the test of time. The smell of leather and shoe boxes as I step into the store, with my mother frantically searching for school shoes because it’s the last night of summer vacation, will always be ingrained in my memory.
Hush Puppies’ Commitment to Inclusion
Hush Puppies’ motto, “Welcome to all, exclusive to none,” isn’t just a catchy slogan—it’s a reflection of the brand’s core values, which emphasises inclusivity and diversity. In a culturally and socially diverse country like Pakistan, this message is very relevant. Additionally, in Pakistani culture where inclusivity often extends to social and familial settings, this approach is much appreciated.
From traditional Peshawari shoes for men to contemporary sneakers, loafers, and formal wear, Hush Puppies has it all for its modern and traditional Pakistani consumers.
Worth Every Penny
Here’s where it gets tricky. Hush Puppies isn’t exactly the cheapest option out there, and that’s something buyers need to consider. You’re paying for quality, and that comes at a price. But is it worth the pretty penny? I think so. The brand’s shoes are built to last, both in terms of durability and timelessness.
I still have a pair of black Hush Puppies heels that I bought back in 2017, and to this day they are the pair of shoes I most frequently reach for. Not only are they stylish, but have survived the highs and lows of Pakistani shaadis, as well as the streets of Pakistan, which says a lot about the quality!
Quality Comes First
The focus on quality is one of Hush Puppies’ main selling factors. Every Hush Puppies shoe is expertly made using high-quality materials to guarantee years of wear. The brand’s design concept reflects its dedication to quality.
New collections from Hush Puppies are regularly released, fusing traditional styles with contemporary fashions. This guarantees that their shoes will not only be durable throughout time but will also continue to be fashionable.
Comfort at Your Feet
Social media and celebrities have significantly shaped consumer preferences in Pakistan in the recent years. Hush Puppies has benefited from this trend by working with celebrities and influencers to market the brand across all media platforms. This has made the brand appealing to younger consumers who turn to social media for fashion inspiration.
Hush Puppies has been able to maintain its relevance and visibility by appearing in Instagram posts and fashion blogs. This has allowed it to reach a wider audience in Pakistan. The brand continues to appeal to the contemporary, fashion-conscious consumer, whether it is through an influencer displaying their favourite look or a well-known celebrity sporting a pair of Hush Puppies shoes.
Hush Puppies has undoubtedly made its mark in the Pakistani footwear market. With its reputation for comfort, style, and quality, the brand has become a trusted name for those who prefer footwear that lasts. By offering a wide range of shoes for all occasions, catering to the needs of different age groups, and combining luxury with affordability, Hush Puppies has become an essential part of the Pakistani fashion scene.
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As the season comes to an end, it’s time for one of the most exciting shopping moments of the year—end-of-season sales! All the fabulous outfits, shoes, and essentials on your wishlist are finally available at unbeatable prices. End-of-season sales are the perfect excuse to refresh your wardrobe, treat yourself, or stock up on gifts for loved ones without overspending. These sales offer something for everyone, ranging from casual wear to statement pieces. So, here are the top 10 best sales you can’t miss.
1. Ideas Pret
Ideas Pret is going all out with discounts of up to 70% off on their entire collection. Whether you’re looking for elegant kurtas, funky casual wear, or everyday staples, this sale has it all. They have versatile designs which are perfect for work, outings, or family gatherings. Use this sale to make some stylish wardrobe updates.
Maria B’s sale is a dream come true for fans of their signature elegant designs. With up to 50% off on everything from unstitched fabrics to luxurious ready-to-wear outfits, this sale is perfect for creating timeless looks. With the wedding season here, this is the perfect end-of-season sale! Don’t miss out on their formal wear for discounted pieces that stand out at weddings or events.
A new year means new shoes. Stylo is a haven with flat 51% off on select styles and flat 21% off on others. Their collection ranges from comfortable everyday shoes to glamorous heels, so you can find the perfect pair for any occasion. Trust me, this sale is the ideal chance to refresh your shoe rack.
This brand blends comfort with contemporary style, and their sale offers up to 70% off on everything from loungewear to trendy outfits. Salt is contemporary, and it’s very minimalist with its designs. It’s a great opportunity to invest in high-quality pieces that work for casual outings, office looks, or cosy weekends.
Outfitters’ casual wear is a favourite among the youth, and with up to 50% off, their collection is flying off the shelves. From comfy hoodies and joggers to stylish denim and tops, this sale is a must for anyone looking to update their wardrobe with modern, everyday essentials.
Who doesn’t like ETHNC? ETHNC’s end-of-season sale brings you beautifully crafted clothing at discounted prices. Whether you’re searching for festive wear, formal looks, or even casual chic, their collection offers something for every style. Their intricate patterns and vibrant colours make each piece a standout.
Beechtree’s fresh and lively designs are now more affordable than ever with their seasonal discounts, ranging from -30% all the way up to -70%. Beechtree is known for its youthful and trendy vibe, Their collection includes everything from flowy dresses to tailored tops. It’s the perfect stop for creating head-turning outfits.
Unze London is offering an impressive half-off sale, making this the perfect time to upgrade your footwear. Their selection includes everything from elegant heels to durable loafers and comfy sandals. Unze London is a go-to for every fashion-conscious shopper.
Cyanide Studio, a contemporary and chic online store, is offering a flat 30% off on their collection. Known for its minimalist yet unique designs, this store is perfect for anyone seeking statement pieces. From trendy coord sets to sleek dresses, Cyanide Studio’s sale is one you don’t want to miss.
Cross Stitch is another gem in this season’s sales, offering great discounts on its embroidered and patterned clothing. With designs that marry tradition and modernity, you’ll find something for every occasion. Their pieces are the best for festive gatherings and casual outings.
These sales are the perfect opportunity to put your savings and end-of-year bonuses to good use. Save some money, and stock up on everything you loved in this year’s collections but just didn’t have the heart to buy.
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As Pakistan gears up to face South Africa in the first T20I in Durban, all eyes are on two of their cricketing superstars: Babar Azam and Shaheen Afridi. Both are on the verge of achieving historic milestones, making this series even more exciting for fans.
Babar Azam: Chasing T20I Greatness
Babar Azam, already a household name in cricket, is just 39 runs shy of becoming the all-time leading run-scorer in T20Is. Currently, he sits second on the list with 4,192 runs from 126 matches. The record is held by India’s Rohit Sharma, who scored 4,231 runs in 159 matches before retiring after leading India to a memorable T20 World Cup victory in 2024.
With Rohit and Virat Kohli (4,188 runs) both retired from T20Is, Babar has a golden opportunity to solidify his legacy in this format. A strong knock in Durban could see him surpass Rohit and etch his name at the top.
Shaheen Afridi: Closing in on the 100-Wicket Club
While Babar’s bat is grabbing headlines, Shaheen Afridi’s left arm is ready to write its own story. The fiery pacer is just three wickets away from joining Pakistan’s exclusive 100-wicket club in T20Is.
Currently tied with the legendary Shahid Afridi at 97 wickets, Shaheen has the chance to become the third Pakistani to reach this milestone, following Haris Rauf (110 wickets) and Shadab Khan (107 wickets). At just 24 years old, Shaheen’s journey to 100 wickets highlights his rapid rise and impact in the shortest format.
Globally, this achievement would place him among an elite group of bowlers, making him the 19th overall and the eighth pacer to hit the 100-wicket mark.
The series against South Africa isn’t just about milestones. It’s a high-stakes affair featuring three T20Is, three ODIs, and two Tests from December 10 to January 7, 2025. For Pakistan, it’s an opportunity to assert dominance on foreign soil and build momentum for future challenges.
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Fakhar Zaman, the name synonymous with big innings and game-changing moments, has found himself at the centre of yet another cricketing debate. This time, the buzz revolves around his absence from Pakistan’s squad for the South Africa tour. With fans speculating everything from fitness concerns to selection bias, Mohammad Rizwan, Pakistan’s white-ball captain, has stepped forward to address the situation.
“It’s Not Personal”
In a candid video released by the PCB, Rizwan squashed any notions of bias or unfair treatment towards Fakhar. “I think the whole of Pakistan knows Fakhar Zaman,” he said, adding that Fakhar remains an integral part of Pakistan’s cricketing plans.
Describing Fakhar as a “character” and a “game-changer,” Rizwan emphasized that everyone on the team is rooting for his return. “There’s nothing personal against him—everyone is hopeful about him,” he explained.
Health Concerns Behind Omission
Contrary to popular belief, Rizwan clarified that Fakhar’s exclusion wasn’t just about fitness. “It’s not like he failed a fitness test,” Rizwan revealed. Instead, he shared that Fakhar has been battling a viral fever, which has kept him from participating fully.
“He’s unwell with something like a viral fever,” Rizwan explained. To ensure Fakhar’s recovery, the management has encouraged him to focus on the ongoing T20 tournament in Pakistan.
Rizwan also expressed his confidence in the medical team. “God forbid, if anything serious happens, the doctors will look after him properly,” he added, reassuring fans that Fakhar’s health is a top priority.
For fans, Fakhar Zaman’s absence is undoubtedly a hard pill to swallow. His explosive batting and ability to turn games in Pakistan’s favour have made him a fan favourite. But as Mohammad Rizwan pointed out, this is just a temporary setback.
For now, let’s trust the process and hope for the best. After all, as Rizwan rightly put it, “Fakhar Zaman is something different for Pakistan.”
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The Islamabad High Court, led by Chief Justice Aamir Farooq, will hear the petition challenging the ban on the social media app X on February 6, 2025. The case, originally scheduled for earlier dates, faced repeated delays. However, a miscellaneous application expedited its hearing post-winter vacation.
Meanwhile, discussions in the Senate Standing Committee on IT and Telecom, chaired by Senator Palwasha Khan, emphasized the impact of VPN policies on Pakistan’s IT sector. “An hour of internet downtime results in a loss of $910,000 for the IT industry,” stated Pasha Chairman Sajjad Mustafa Syed. While the IT Secretary assured efforts to address security concerns, Senator Palwasha questioned the Ministry of IT’s proactive role. The debate highlighted the urgency for strategic policies that safeguard both national security and the IT sector’s growth.
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On Monday, Artificial Intelligence giant, OpenAI, released the latest version of its highly anticipated Sora video generator to the public. Earlier, Sora was released to specific artists, filmmakers and safety testers in February. However, this version offers notable upgrades, and speed improvements and can generate high-definition videos up to 22 seconds long.
Sora is a text-to-video generator tool that can create AI video clips based on a user’s written prompts. For instance, OpenAI’s website has the prompt of “a wide, serene shot of a family of woolly mammoths in an open desert” as an example. Its video shows a group of three mammoths slowly walking through sand dunes.
Although other tech giants like Meta and Google have launched their AI tools, none surpassed the high expectations that were created by the launch of ChatGPT two years ago. Even though today, OpenAI is most known for ChatGPT, it is continually branching into other forms of generative AI. It is currently working on a voice cloning tool and has also integrated an image generation tool into ChatGPT’s functions.
How will Sora Change the World?
Tech reviewer Marques Brownlee tested Sora before its release and called the technology, “horrifying and inspiring at the same time.” Brownless further added that Sora performed very well with landscapes and stylistic effects but it did struggle to realistically depict basic physics.
The abilities and potential of Sora have quickly attracted attention from the tech industry, business sector and investment community. However, just as the launch of ChatGPT impacted industries and they began to change their operations, similar things will happen now after the introduction of Sora. Judging from the reactions online, professionals in the film and television industry are beginning to worry that the industry will be severely impacted by AI in the future, and even their livelihoods will be taken over by AI. This significant impact on the global film and television industry is unavoidable.
Safety Measures
With a tool like Sora in the market now, the dangers of misuse will always be lingering around. Currently, OpenAI is trying its best to cater to the potential misuse of the tool. OpenAI has implemented several safeguards, such as metadata verification and visible watermarks. It is also temporarily restricting the generation of videos featuring real people to avoid deepfake content.
With its launch, Sora has already created hype in the tech world and outside. While the dangers of AI video generating remain, this could be a groundbreaking step into the future of technology.
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Sarfaraz Ahmed has always been a fighter. From his early days as a scrappy wicketkeeper to leading Pakistan to ICC glory, his career has been nothing short of a rollercoaster. So, when the former captain hinted at something “happening soon” last week, fans were quick to speculate—was Sarfaraz finally calling it a day?
In classic Sarfaraz style, he didn’t leave us hanging for long.
Clarifying the Rumors
During a recent interview, Sarfaraz set the record straight. No, he’s not retiring—at least not yet. Despite being sidelined from the squad for the South Africa tour, the veteran cricketer emphasized his readiness to step back onto the field whenever the opportunity arises.
“I’ve never demanded, ‘I want to bat here or there,’” he shared. “If I am given the chance to play for the national team, I will gladly accept it.”
That’s the Sarfaraz we know. Humble, determined, and always putting the team first.
A Personal Decision
When pressed about his future, Sarfaraz was clear: the decision to retire will be his alone. “When I feel that I should quit cricket, I will quit,” he said. Until then, he’s staying in the game. Whether it’s mentoring young talent in domestic cricket or waiting for another national call-up, Sarfaraz is keeping his options open.
A Legacy to Remember
It’s hard to talk about Sarfaraz without revisiting his incredible achievements. Since his international debut in 2007, he’s played 54 Tests, 117 ODIs, and 61 T20Is, scoring over 6,000 runs with six centuries and 32 fifties.
But numbers only tell part of the story. Who can forget the iconic moment in 2017 when Sarfaraz led Pakistan to its first-ever ICC Champions Trophy win? The stunning 180-run victory over India in the final remains etched in the memory of every Pakistani cricket fan.
Under his leadership, Pakistan also achieved an unprecedented 11 consecutive T20I series wins—a record for the Green Shirts.
The Tough Times
Of course, it hasn’t all been smooth sailing. Sarfaraz’s last Test appearance came against Australia in 2022, where he managed just seven runs before being dropped. While he remained part of the Test squad for series against Bangladesh and England, he spent most of his time on the bench. His last white-ball match for Pakistan? November 2021.
Yet, Sarfaraz has never been one to sulk. Whether on the field or off, he’s always been a team player.
At 36, Sarfaraz knows the clock is ticking. But if there’s one thing his career has taught us, it’s that he thrives on comebacks. Whether he gets another shot at wearing the green jersey or decides to hang up his gloves, one thing is certain: Sarfaraz Ahmed’s contributions to Pakistan cricket are undeniable.
For now, he’s keeping his cards close to his chest. And while fans wait for what “will happen soon,” they can take solace in knowing that Sarfaraz isn’t done yet.
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Google’s new Willow chip has successfully solved a problem in five minutes that would take a classical computer longer than the history of the universe to complete. In a paper published in Nature on Monday, Google confirmed that it had found a way to string together the chip’s qubits to reduce error rates as the number of qubits increases. Additionally, the company can now correct errors in real-time, marking a key step towards making quantum machines practical. “We are past the break-even point,” said Hartmut Neven, who leads Google Quantum AI.
Despite some competitors producing chips with a higher number of qubits, Google’s focus remains on reliability. Anthony Megrant, chief architect for Google Quantum AI, explained, “If we have a good idea, we want somebody on the team to be able to get that into the clean room and into one of these cryostats as fast as possible, so we can get lots of cycles of learning.” Google’s new dedicated fabrication facility for Willow chips accelerates future production. With these developments, Google also responded to 2019 criticisms, asserting that even under ideal conditions, classical computers would need a billion years to match the performance of Willow.
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GSK’s cancer drug Blenrep, combined with bortezomib and dexamethasone, significantly reduces the death risk in relapsed multiple myeloma by 42%. The DREAMM-7 trial shows better survival rates compared to the standard daratumumab combination. Patients on Blenrep may live nearly three years longer, offering new hope for treating this blood cancer.
After facing setbacks, Blenrep is now preparing for a comeback. The DREAMM-7 and DREAMM-8 trials highlight its potential to redefine treatment options. GSK plans five major drug launches in 2025, including Blenrep, which could achieve peak sales of over £3 billion. Hesham Abdullah, GSK’s head of oncology, called the results a significant advancement in multiple myeloma care.
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December 10 marks International Animal Rights Day. Today we reflect on how we treat those who share our world. While human rights often dominate conversations, this day is a powerful reminder that animals also deserve compassion and care. However, grand gestures are not required to make a difference; even simple acts of kindness, like noticing the joy in a wagging tail or the warmth of a cat’s purr, can make a difference. Animal Rights Day reminds us to foster a relationship with those who cant advocate for their rights. It urges everyone to see them as beings who are deserving of respect, protection, and most of all, kindness.
Is the Animal Rights Movement Growing in Pakistan?
The animal rights movement is steadily gaining momentum in Pakistan. For instance, organizations like the Charity Doings Foundation and Environmental and Animal Rights Consultants Pakistan are leading this change. Recently, they announced Pakistan’s first-ever International Animal and Environmental Rights Conference. The meeting, scheduled for January 2025 in Lahore, marks a significant step forward for the movement. Moreover, this groundbreaking event aims to bring together experts and advocates from around the globe to discuss prevalent animal rights issues, share solutions, and inspire action. Additionally, the conference will feature engaging workshops, captivating film screenings, and inspiring artistic showcases, all designed to provide attendees with practical ways to get involved.
The cruelty towards animals has seen a rise over the past few years, which has caught the attention of lawmakers. The Senate Standing Committee on Interior recently passed a crucial amendment to Pakistan’s outdated animal cruelty laws. The improvements included steep fines and prison sentences for offenders. The fine for killing an animal with unnecessary cruelty would increase from a mere Rs200 to Rs300,000. These changes reflect a growing awareness of animal welfare and align Pakistan’s laws with global standards. Animals are given rights and are taken care of in public shelters worldwide. Events like the upcoming conference and the amendment of laws mark a much-needed shift toward recognizing animals as a societal priority.
How You Can Make a Difference
Change begins from within. It starts with small meaningful steps that transcend into something greater. You can start by picking out cruelty-free products and supporting brands that avoid testing on animals or are vegan. Volunteering at shelters, educating yourself and others about animal rights, or even signing online petitions is far more impactful than you may think. Advocates can now harness technology to amplify the voices of the voiceless, empowering them to raise awareness and take action for those who cannot speak for themselves.
International Animal Rights Day is a reminder for us to foster a more compassionate world, in which everyone feels safe. Pakistan is seeing this change as evident from the upcoming conferences and shifts in penalty charges. Personal habits and support will only amplify this further into a movement our furry little friends have been waiting for.
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At Zindigi, we are committed to advancing digital transformation across key sectors. This partnership with Green Agrimall aligns.
Islamabad 12th December- Zindigi- leading digital banking initiative of JS Bank, has partnered with Green Agrimall to digitize its payment systems, enabling cashless transactions across the agriculture platform. This collaboration aims to streamline the agricultural value chain, reduce inefficiencies, and save valuable time for farmers and traders.
Green Agrimall is a step towards revolutionizing Pakistan’s agriculture through a network of one-stop platform facilitating farmers with high quality crop inputs, smart farming technologies, modern machinery rentals, crop storage and processing solutions, aiming to maximizing Pakistan’s agriculture output to its true potential. The integration of Zindigi’s digital payment systems will provide a seamless, efficient experience for all users, enhancing both accessibility and financial transparency.
“At Zindigi, we are committed to advancing digital transformation across key sectors. This partnership with Green Agrimall aligns with our vision to build a modern, efficient digital ecosystem,” said Atif Ishaque, Chief Business Officer at Zindigi.
Ali Sufian, CEO Green Agrimall added, “This partnership is a key step in redefining Pakistan’s agriculture, offering innovative solutions and empowering farmers with modern tools to unlock the sector’s full potential.”
The Federal Board of Revenue (FBR) has implemented more strict baggage limits, limiting the value of goods brought by international travellers to $1,200. Items exceeding this limit will be considered commercial trade goods and subject to customs, taxes and penalties. Additionally, the new regulations limit travellers to using one cell phone for personal use; any more phones will be seized. These procedures are intended to prevent the smuggling and commercial usage of personal luggage.
The FBR has proposed revisions to the Baggage Rules 2006 and has asked stakeholders for feedback within seven days. A gazette notification will be used to enact the revised regulations if no significant modifications are made. These measures are meant to increase transparency in customs procedures and prevent unauthorised imports.
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In a shocking revelation, investigative journalist Iqrar Ul Hasan exposed a corrupt network within Islamabad Traffic Police, where a blind individual obtained a driving license after paying a Rs30,000 bribe. The Sar-e-Aam team conducted a sting operation, catching officials red-handed and issuing licenses without mandatory medical, theoretical or driving tests. This incident endangered citizens’ lives on the roads and raised serious safety concerns.
The Sar-e-Aam investigation revealed that agents and officials bypassed proper procedures for bribes, with someone else even completing the medical test for the blind applicant. A similar corruption case recently surfaced in Karachi, leading to the suspension of a DL branch official caught taking bribes. Authorities must take legal action to address these alarming safety risks and restore integrity to the licensing process.
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Two of the world’s leading marketing and advertising companies are set to merge. Omnicom is a global marketing and sales solutions company. And, Interpublic a global provider of marketing solutions company are in the talks of becoming one. This convergence would be marked as a historic change in advertising and even the world. With an estimated value of roughly $13.25bn, it has formed the globe’s most significant advertising and marketing conglomerate. This would change the industry map. The two companies would be using emerging trends in the markets and the trend toward the use of large-scale and multifaceted technologies. They would technically changing the entire trajectory of marketing and advertising in the coming years.
As fresh details unwind, this merger implies not just a new face of the international advertising landscape but also, specifically, for emerging markets such as Pakistan too.
The Merger that will Change the Map
The world’s second and third largest advertising groups, Interpublic Group and Omnicom Group, will join forces through a stock swap. This would create an advertising colossus with revenues of just under $26 billion and a combined market capitalisation of over $30 billion. This unites two prominent New York City agencies; famous for memorable campaigns such as “Got Milk?” and “Think Different.” Omnicom shareholders will receive 0.344 of Omnicom’s share for every share of Interpublic they hold. At the time of the transaction, the shareholders of Omnicom Group will own 60.6% of the total new entity. Whereas the shareholders of Interpublic will have the rest of 39.4%.
“Our two companies have highly complementary offerings, geographic presence, and cultures,” Interpublic CEO Philippe Krakowsky said in a statement. “We also share a foundational belief in the power of ideas, enabled by technology and data.”
John Wren will remain Omnicom’s chairman and CEO, while Phil Angelastro will keep the Executive Vice President and CFO positions. The company will create new management positions; Philippe Krakowsky will become Co-President and Co-Chief Operating Officer, and Daryl Simm will become Co-President with the same authority as a COO.
Omnicom boss John Wren with IPG counterpart Philippe Krakowsky
The Strategic Union
The combined groups will form the world’s biggest marketing and sales firm with more than a 100,000 employees. The two sectors generated a total of $25.6bn in 2023, this staggering number was while they were their own separate entities. 57% of $25.6bn was generated in the US, the remaining from the rest of the world. Omnicom and IPG are expected to generate $750m in ‘annual cost synergies.’
The merger aims to achieve strategic goals centred on scale, efficiency, and innovation. By leveraging cost synergies estimated at $750 million annually. The combined entity will enhance operational efficiency, pool resources, and eliminate redundancies in overlapping services. A significant investment in analytics and artificial intelligence (AI) will enable the company to deliver customised marketing solutions, innovative ad campaigns, and improved customer interactions. And finally, the merger will strengthen the companies’ ability to offer a diverse range of services. As well as the capabilities to meet the evolving demands of clients across various industries and across the world.
The proposed merger between Omnicom and Interpublic is poised to reshape the international advertising industry. This will create a titanic competitor within other advertising firms and technological companies that dominate much digital ad spending. This could alter the cost structure for service firms, potentially lowering prices to attract and retain clients in an intensely competitive market. Although it sounds as if the Omnicom and IPG would rule the world, but all that glitters is not gold. Efficiency gains come at a cost, with analysts predicting thousands of job cuts as redundancies are eliminated and operations streamlined. In addition to the compounding of jobs by the growing trend toward automation and AI in advertising roles.
The merger also underscores a broader industry shift towards data-driven marketing strategies, driven by increasingly specific consumer behaviour across digital media and diverse channels. To adapt, agencies will need to invest heavily in technology and skilled human resources to develop advanced business intelligence solutions and optimise campaign strategies.
Predicted Ramifications on Pakistan’s Advertising Industry
The merger carries significant implications for Pakistan’s growing advertising industry, especially as digitisation accelerates. The advertisement industry in Pakistan could benefit from learning how other significant organisations modify the effects of technology and approach consumer behaviour. Local agencies can follow the blueprint by focusing on data analytics and AI in the newly merged entity’s strategies.
With globalisation increasing, local agencies may be threatened by large companies boasting higher potential and capital. This scenario could force more small firms in Pakistan to innovate independently or look for product and technology providers to improve their existing resources. Additionally, the automation trend in larger markets is likely to impact Pakistan’s advertising sector, necessitating a shift in workforce skills. To stay competitive, agencies must invest in upskilling employees in data analysis, creative strategy, and digital marketing. Which would become key competencies for thriving in modern advertising.
The Future
A merger between Omnicom and Interpublic is a landmark decision that will change the face of advertising for the companies and the global market. It could result in the development of Pakistan’s advertising sector or the downfall of it. One way forward is to embrace the advancement in technology, adopting the best practices from other countries. Which would lead to an expectation of changes in the roles of the workforce, local agencies can compete well against the different liabilities. As the industry evolves, Pakistani firms have a window of creativity and growth despite increased regional and global competition.
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Instagram is testing a new feature allowing users to schedule direct messages, making communication easier for those with busy schedules. Users can choose a specific time for sending messages, even if their device is offline.
To schedule a message, type your text, hold the send button, and select the desired time from the scheduling interface. Once scheduled, a notification confirms the action, and the message is automatically sent at the chosen time. Currently, this feature is available to a limited number of Android users, with broader availability expected soon.
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