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FBR Scrutinises Startups Featured on Shark Tank Pakistan

FBR Scrutinizes Startups Featured on Shark Tank Pakistan

Startups that appeared in the first season of Shark Tank Pakistan are now under scrutiny by the Federal Board of Revenue (FBR) for alleged underreporting of financial figures. Ahmed Rauf Essa, CEO of Telemart, disclosed on LinkedIn that several startups have received tax notices and are facing legal challenges. Essa noted that some businesses reported less than 20% of their financials, prompting FBR’s actions.

Read more: Shark Tank Pakistan Breaks World Record With The Biggest Deal In ST History!

Ahmed Rauf Essa, CEO of Telemart, shared the news on a LinkedIn post.
Ahmed Rauf Essa, CEO of Telemart, shared the news on a LinkedIn post.

This situation underscores the need for professional financial management and tax compliance in the startup ecosystem. While some industry leaders view the development as a necessary push for transparency, others express concerns over its impact on innovation. Experts urge entrepreneurs to focus on accurate financial reporting to avoid complications, particularly when presenting on prominent platforms like Shark Tank Pakistan.

Stay tuned to Brandsynario for the latest news and updates.

Cold Wave Sweeps Across Pakistan from Karachi to Khyber

Cold Wave Sweeps Across Pakistan From Karachi to Khyber

A severe cold wave has gripped the entire country, with temperatures plunging to -9°C in Skardu and -6°C in Quetta and Kalat. Cities like Islamabad, Lahore and Karachi are also feeling the chill, recording 1°C, 6°C and 10°C respectively. The Met Office attributes this cold spell to a westerly wave, predicting further temperature drops of 4–7°C below normal across Punjab, Sindh, Khyber Pakhtunkhwa and Baluchistan.

Read more: Uncommon December Cold Wave to Sweep Pakistan Next Week

Northern regions, including Gilgit-Baltistan, Kashmir and upper Khyber Pakhtunkhwa, can expect light rain and snowfall. Meanwhile, cold winds are likely in Sindh and Punjab, with frost formation over the plains. The Met Office has warned of continued cold conditions until December 14, urging citizens to take necessary precautions to stay safe.

Stay tuned to Brandsynario for the latest news and updates.

National Crush Naimal Khawar Chose Family Over Fame—Here’s Why

Naimal Khawar

Naimal Khawar, who is considered Pakistan’s national crush, is loved not only for her striking beauty but also for her graceful life journey. The actor is married to Hamza Ali Abbasi, making a perfect match in the eyes of fans all over the country. They are proud parents of a four-year-old son named Mustafa, whose arrival marked a transformative phase in Naimal’s life.

Prioritising Family over Stardom

Recently, Naimal appeared on Zara Noor Abbas’s show, What Momsense? and candidly shared her journey to motherhood and the sacrifices she made. Talking about her acting career, she recalled when her drama was airing and she was trending nationwide.

Read more: “I’ve Broken Many Hearts,” Hamza Ali Abbasi Reveals

However, at the height of her success, she left the spotlight to focus on her family. “I stopped acting when my career could have taken off, but I wanted to build a family,” she revealed. By the age of 26, she held Mustafa in her arms. That’s when she began, what she described as, the most beautiful chapter of her life.

Watch here:

Overcoming Challenges of Motherhood

Naimal also shared a personal experience of having acute postpartum depression after giving birth to Mustafa. She emphasised how often mothers are not given proper care during these times, saying, “When the baby is born, people focus on the child, but the mother needs care too.” Her depression and physical changes prevented her from painting, which once consumed most of her time.

The Role of Partnership

Naimal further credited her husband for their open communication and shared responsibilities.“Before marriage, and especially before having a baby, it’s important to discuss mutual needs and expectations,” she advised.

Together, they decided that Hamza would handle household expenses while she would dedicate herself to raising Mustafa. Today, she revels in motherhood with her “happy child,” Mustafa—hhe does not cry much and is full of energy. “I did it for my child,” she says after admitting that the decision to quit acting didn’t come easy to her.

Stay tuned to Brandsynario for the latest news and updates.

American Hunter Pays $271,000 for Kashmir Markhor Hunt

Markhor, a species of wild goat found in Pakistan.

An Octogenarian American hunter, Ronald Geo Whinton, hunted the first Kashmir markhor of the season in Chitral. What made the hunt stand out was the bid offered by Whinton, a whopping $271,000.

Farooq Nabi, the Divisional Forest Officer (Wildlife), reported that Whinton was given the permit to hunt the endangered animal after he won it in an open auction held in October. This permit allowed him to hunt the Kashmir markhor under the supervision of the wildlife authorities on Sunday.

The markhor that was hunted was 11 years old and its horn measured around 49.5 inches.

American hunter Ronald Jowett hunts Kashmiri Markhor in Chitral.
American hunter Ronald Jowett hunts Kashmiri Markhor in Chitral.

Trophy Hunting Programme

The Trophy Hunting Programme was introduced in the 1990s and allocates 80% of the income generated to the local community, thus supporting both conservation and local development. It attracts hunters from all over the world to Pakistan and boosts the local economy.

In the following days, another trophy hunting will be carried out in the same conservancy at the same price. The third, however, will be carried out in March of 2025 but at a much lower price or $231,000, shared Nabi.

Read More: Saving a Dying World – World Wildlife Conservation Day 2024

Killing Endangered Animals

Markhor is Pakistan’s national animal and it typically lives in altitudes of 8000 to 1000 feet. However, during the winter season, due to extreme cold, the animal descends to lower altitudes. That’s when the hunting season takes begins.

Despite the fame of the Trophy Hunting Programme, it has been criticised globally ever since the number of permits has been increased from 6 to 12 annually. Critics argue that it promotes the killing of rare animals for sport. This is countered with the argument that legal practices reduce illegal hunting and empower local communities.

An Economic Asset 

The $271,000 permit garneted to Whinton is not just a notable achievement for the hunter but also for locals. Ever since its introduction, the Trophy Hunting Programme has had a positive impact on the participating communities. Every villager gets a share of the money raised through the porgramme and most importantly, villagers no longer hunt animals themselves illegally as they used to in the past.

The programme continues to draw significant attention worldwide. While the debate about killing endangered animals remains, it might be a step towards balancing the economy and reducing illegal hunting.

Stay tuned to Brandsynario for the latest news and updates.

Subscriber Race Ends With MrBeast And T-Series Collaboration

Subscriber Race Ends With MrBeast And T-Series Collaboration

In a moment that surprised everyone, Bhushan Kumar from T-Series and Jimmy Donaldson, known as MrBeast, ended their long rivalry on YouTube. For years, the two had competed to become the most-subscribed channel, with fans fueling the intense battle. However, during MrBeast’s visit to India, he proposed a truce: “If you subscribe to me, I’ll subscribe to T-Series. Bhushan Kumar agreed and subscribed to MrBeast’s channel, bringing excitement to their fans.

Read More: Cristiano Ronaldo Fan Wins $1 Million In MrBeast Latest Video

At first, MrBeast joked that his phone had died, keeping everyone waiting. But soon, he subscribed to T-Series, officially ending their competition. Fans quickly shared their happiness online, with some calling it “the biggest collab ever.” The lighthearted exchange, shared on T-Series’ Instagram, showed the friendly side of both creators and received a lot of positive reactions.

 

 

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This marks a shift from their past rivalry, which included MrBeast challenging Kumar to a boxing match earlier this year. Today, MrBeast leads as the most-subscribed individual on YouTube, while T-Series remains a top music and film company. The moment highlights how competition can turn into cooperation, showing that working together can be more rewarding than staying rivals.

Stay tuned to Brandsynario for the latest news and updates.

Vehicle Registrations to be Cancelled for Tax Defaulters from 2025

Vehicle registrations of tax defaulters to be cancelled!

The Excise and Taxation Department has announced tough measures against token tax defaulters, effective January 1, 2025. Director Bilal Azam Khan warned that vehicle registrations of defaulters will be cancelled. A 15-day grace period has been granted to settle outstanding dues. “If registration is cancelled, a 200% penalty will be imposed for its restoration,” he stated.

Read more: Major Taxpayer Amendments Unveiled: Here’s What You Need to Know

Citizens are urged to clear their token taxes immediately to avoid penalties and legal action. The department reiterated its commitment to enforcing tax regulations and appealed to vehicle owners for timely compliance. “Citizens are encouraged to deposit token taxes immediately to avoid inconvenience or penalties,” Director Khan added.

Stay tuned to Brandsynario for the latest news and updates.

Why Harm Reduction is the Future of Smarter, Safer, and Better Choices

This is where harm-reducing alternatives like nicotine pouches come in. These products provide a less harmful option.

Every day, we make choices that reduce risks without giving up what we enjoy. This is harm reduction—small changes that allow us to live smarter and safer lives without sacrificing the things we love.

When it comes to smoking, harm reduction can play a crucial role in improving public health. For years, smoking has been treated as an all-or-nothing issue: either you quit, or you continue to face the health risks associated with tobacco use. However, not everyone wants to quit. This is where harm-reducing alternatives like nicotine pouches come in. These products provide a less harmful option for people who are not ready to quit but still want to reduce the risks of smoking. Unlike traditional cigarettes, they contain nicotine but are free of many of the harmful chemicals found in tobacco smoke.

Consider the safety of driving. Instead of avoiding the road, we use child safety seats to protect our children in case of an accident. This simple adjustment reduces harm without eliminating the activity. Similarly, air fryers offer a healthier alternative to frying food, reducing oil usage and lowering the health risks associated with fried foods. In both cases, harm reduction allows us to continue enjoying the things we love while making them safer.

Harm reduction also applies to energy use and environmental impact. Modern air conditioners use inverter technology to adjust power consumption based on cooling needs, reducing energy usage while maintaining comfort. Similarly, the shift to CFC-free refrigerators has helped protect the ozone layer, showing how small, safer changes can have a global impact. Even hybrid cars, which use less gasoline and produce fewer emissions, are a step forward in reducing environmental harm.

Despite the common-sense logic of reducing harm through alternatives like nicotine pouches, there remains significant resistance to harm reduction in the tobacco industry. This resistance is deeply rooted in decades of anti-tobacco campaigns and the entrenched belief that quitting cold turkey is the only viable solution.

Harm reduction works because it meets people where they are. Instead of forcing people to quit smoking altogether, we can provide them with smarter choices like nicotine pouches that significantly lower their risk.

Usama Khan Shares his Breakup that Led Him to Isolation

Usama revealed that a friend encouraged him to leave Pakistan for a while to explore the world and refocus his priorities.

Usama Khan, who has played such amazing roles in Sunn Mere Dil and Ghair, has become a well-known name in Pakistan’s entertainment industry. His nuanced acting and the ability to connect with audiences have made him a one of a kind talent.

Usama talked about himself at the end of November through a virtual interview with Mahwash Ajaz, where he discussed his life journey, professional crises, and an even deeper page of life that led him to separation and isolation at a considerable point in his life.

Watch here;

Escaping Through Travel

In the interview, Usama revealed that a friend encouraged him to leave Pakistan for a while to explore the world and refocus his priorities. “There’s so much more to see and experience outside of Pakistan,” his friend had said, a sentiment that resonated deeply with him after a tough breakup during a high point in his career.

Usama described how the breakup, coupled with the pressure of expectations, made him feel the need for an escape. He explained that when we are young and newly graduated, there’s often a misconception that life will fall into place smoothly. “You think you’ll get a job, get married, and everything will be sorted. But that’s not how life works,” he shared.

Read more: Bushra Ansari Calls Out Firdous Jamal for Talking ‘Rubbish’ about Fellow Actors

A New Life in Dubai

Usama shifted to Dubai back in 2015, he explained that staying far away from family was not at all easy  and since Whatsapp calling was not an option, communication became infrequent; thus, distances were created between him and his family as well as his friends.

For three months of the year, he survived only on his savings and some pocket money, finding Dubai to be a place of “hard work, hard play and fast-paced life.” This was due to him being jobless in an unknown city, without his family.

Usama reflected on his journey by saying, “It is easier to see others succeed than to understand their struggles. Life in Dubai taught me that you must keep running to keep up.”

Stay tuned to Brandsynario for latest news and updates.

Minal Khan Envisions a Future in Switzerland with Her Own Coffee Shop

Minal replied by narrating a shocking but motivating vision. "If I weren't Minal Khan, I would be in Switzerland, owning a coffee shop.

Popularly known across the Pakistani entertainment horizon as Minal Khan, there is this lady who makes people see in their dramatic performances. A heroine, perhaps, or the newish heroine with an experience span like Ishq Tamasha and Hum Tum. Not even so. But let us hear and know of other desires outside drama.

Watch here;

A Dream to Serve Coffee in Switzerland

Recently, Minal appeared on a podcast on Hina Altaf’s New Show, produced by Foot Shadow Productions, where she opened up about her future goals and personal aspirations. It was an interesting conversation when the host asked Minal about her dreams outside the entertainment world.

Read more: Minal Khan Feels Blessed to Have a Responsible Partner in Parenting

Minal replied by narrating a shocking but motivating vision. “If I weren’t Minal Khan, I would be in Switzerland, owning a coffee shop. I would love to serve coffee to amazing people and have conversations with them,” she elaborated. The host could not resist and continued, “You must be watching a lot of movies!” However, Minal clarified promptly and said, “No, I actually want to do this in future somewhere.

A Love-Hate Relationship with Travel

Along with the desire to open a coffee shop, Minal also spoke about a complicated relationship with travelling. As much as she loves travelling, she confessed, “I love to travel, but I also have this fear; it’s a strange mix.” Still, Minal has vowed to embrace it since she continues to discover new places and experiences.

Minal’s dreams for the future lead to her multiple personalities and ambitions and reveal her penchant for living a rewarding life within and outside the entertainment arena.

Stay tuned to Brandsynario for lathe test news and updates.

Year in Search 2024: Google Announces Top Search Trends of Pakistan

Year in Search 2024: Google announces top search trends of Pakistan

Karachi, December 10, 2024: Google’s Year in Search 2024 released a captivating narrative of Pakistan’s digital landscape, one where sports, entertainment, food and technology kept the users hooked to Google, showcasing the nation’s content preferences.

Cricket, as it usually does, dominated search trends, with the ICC T20 World Cup capturing the nation’s attention. Searches for PSL 2024 schedules and matchups, alongside queries for star players like Shoaib Malik and Sajid Khan, further demonstrated Pakistan’s love for the game. Olympic gold medalist Arshad Nadeem also attracted significant attention from Pakistani users after he won the first Gold medal for the country in almost three decades.

This enthusiasm for notable figures extended beyond the sports world, with searches for media personalities Sana Javed and Zoya Nasir, Indian business tycoon Mukesh Ambani, and social media figures Hareem Shah and Minahil Malik. Entertainment also held a prominent place in Pakistan’s digital landscape, with the enduring appeal of Pakistani dramas evident in searches for shows like Ishq Murshid and Kabhi Main Kabhi Tum. Bollywood films like Animal, Dunki, Bhool Bhulaiyaa 3, and Stree 2 also generated buzz, along with reality show Bigg Boss and the eagerly awaited Mirzapur Season 3.

Beyond entertainment, Pakistanis turned to Google for a taste of culinary delights, with searches for recipes ranging from banana bread and creamy pasta to local favorites like malpura and tawa kaleji. The popularity of quick bites like garlic bread and egg noodles, along with seasonal drinks like peach iced tea, further showcased the nation’s diverse palate.

On the tech front, searches for Gemini, and Remaker AI highlighted the growing interest in AI tools, while queries for the latest smartphones, including models from Infinix, Redmi, Vivo, and Apple, demonstrated a desire to stay connected. “How to” searches revealed a practical side, with queries about polling stations reflecting the election year and searches on making flowers last longer showcasing everyday creativity. Parenting tips, particularly on teaching sharing to four-year-olds, highlighted the importance of family values.

“This year’s Year in Search reveals a Pakistan that is both deeply rooted in its traditions and eagerly embracing the possibilities of the digital age. From the cricket pitch to the kitchen, from the silver screen to the search bar, Pakistanis are using Google to explore their passions, connect with their culture, and shape their future. AI has been integral to reimagining what Search can do, and we’re looking forward to expanding on our capabilities to help Pakistanis discover more of the web and the world around them,” said Farhan Qureshi, Google’s Country Director for Pakistan.

Google's Year in Search 2024 released

Cricket

  1. T20 World Cup
  2. Pakistan vs England
  3. Pakistan vs Bangladesh
  4. Pakistan vs Australia
  5. Pakistan vs India
  6. PSL 2024 Schedule
  7. Pakistan vs USA
  8. India vs England
  9. India vs South Africa
  10. India vs England

People

  1. Abbas Attar
  2. Etel Adnan
  3. Arshad Nadeem
  4. Sana Javed
  5. Sajid Khan
  6. Shoaib Malik
  7. Hareem Shah
  8. Minahil Malik
  9. Zoya Nasir
  10. Mukesh Ambani

Movies & Drama

  1. Heeramandi
  2. 12th Fail
  3. Animal
  4. Mirzapur Season 3
  5. Stree 2
  6. Ishq Murshid
  7. Bhool Bhulaiyaa 3
  8. Dunki
  9. Bigg Boss 17
  10. Kabhi Main Kabhi Tum

How To

  1. How to check polling station
  2. How to make millions before grandma dies
  3. How to buy a used car
  4. How to make flowers last longer
  5. How to download YouTube videos in pc
  6. How to earn without investment
  7. How to teach my four year old to share
  8. How to get a grass stain out of jeans
  9. How to start working out again after knee injury
  10. How to watch world cup live

Recipes

  1. Banana bread recipe
  2. Malpura recipe
  3. Garlic bread recipe
  4. Chocolate chip cookie recipe
  5. Tawa kaleji recipe
  6. Peach iced tea recipe
  7. Creamy pasta recipe
  8. Pizza recipe
  9. Egg noodle recipe
  10. Hashbrown recipe

Tech

  1. Chatgpt login
  2. Bing image creator
  3. Infinix note 30
  4. Vivo y100
  5. Gemini
  6. Inifinix hot 50 pro
  7. Redmi note 13
  8. iPhone16 pro max
  9. Infinix note 40
  10. Remaker ai

Stay tuned to Brandsynario for the latest news and updates.

Squid Game Season 2 Earns Acclaim for Thrilling Drama

Squid Game Season 2 Earns Acclaim for High Stakes and Thrilling Drama

The highly anticipated Squid Game Season 2 is here and critics are raving about its thrilling action, deeper character arcs and intense storytelling. Directed by Hwang Dong-hyuk, the season revisits fan-favorites Seong Gi-hun (Lee Jung-Jae) and Hwang Jun-ho (Wi Ha-joon) while introducing new faces and unraveling the mysterious Front Man. Critics like Rama’s Screen called the season “bigger and better,” highlighting a suspenseful scene reminiscent of The Deer Hunter and praising its retribution-based action.

Read more: Wicked and Moana 2 Make Waves in Pakistan

Performance-wise, Lee Jung-Jae shines once again, described as “ferocious” by Ashley Hurst, who also commended the magnificent cast. Game Rant’s Aayush Sharma called the season a “masterstroke” in raising stakes and exploring the human psyche. Set to premiere on December 26, 2024, this Golden Globes-nominated series proves that Squid Game remains a cultural phenomenon.

Stay tuned to Brandsynario for the latest news and updates.

Engro and Veon Unite for Telecom Growth in Pakistan

Engro Partners with Veon to Expand Telecom Infrastructure in Pakistan

Engro, Pakistan’s largest conglomerate, has teamed up with Veon to expand telecom infrastructure through tower sharing, with plans to explore additional use cases such as EV charging and drone landing. According to Samad Dawood, Vice Chairman of Dawood Hercules, this partnership aims to better utilize telecom infrastructure in Pakistan and eventually enter international markets spanning from Morocco to Central Asia.

Read more: Engro Exits Coal With Landmark Deal: Should Pakistanis Be Worried?

The deal, valued at $188M and backed by macroeconomic improvements, marks Engro’s largest transaction in rupee terms. With falling inflation (4.9%) and interest rates (15%) alongside an ongoing IMF program, Dawood stated that Pakistan is becoming an attractive investment market. Together, Engro Enfrashare’s 4,063 towers and Veon’s 10,500 towers promise to reshape Pakistan’s telecom sector while paving the way for international opportunities.

Stay tuned to Brandsynario for the latest news and updates.

ChatGPT Caught Lying – A Leap Forward or a Warning Sign?

ChatGPT Caught Lying - A Leap Forward or a Warning Sign?

With the release of OpenAI’s most recent model, ChatGPT o1, artificial intelligence (AI) has advanced to new heights. However, recent tests have shown concerning behaviours, such as the model’s attempts to mislead researchers to avoid being shut down. These findings have led to debates about the risks advanced AI may pose to humanity.

AI Experiments Uncover Deceptive Behaviour

OpenAI and AI safety group Apollo Research recently tested the ChatGPT o1 model to see how safe it is. The researchers gave the AI a goal and instructed it to achieve that goal “at all costs.” During the tests, o1 took surprising actions! Including trying to disable the system overseeing it and even copying its code to prevent being replaced by a newer version.

“The model showed a concerning tendency to pursue its goals without regard to developer instructions,” said a spokesperson for Apollo Research.

ChatGPT Caught Lying - A Leap Forward or a Warning Sign?
ChatGPT

Alarming Signs of Self-Preservation

One of the most concerning findings was that o1 attempted to shut off its oversight mechanism in 5% of test scenarios. In one case, after coming across documents hinting at its replacement. The AI moved its data to another server in an effort to “escape.” Some AI systems also pretended to be future versions of themselves to fool developers and avoid being deleted.

“In some cases, it even attempted to hide its actions by denying any involvement in the scheme,” researchers revealed.

Read more: https://www.brandsynario.com/bizarre-chatgpt-bug-prevents-it-from-mentioning-the-word-david-mayer/

A Talent for Deception

When questioned about its actions, o1 repeatedly lied. In 99% of cases, it denied any wrongdoing and often blamed “technical errors” to explain suspicious behaviour. Its ability to come up with convincing excuses and avoid admitting to its actions surprised researchers.

The Bigger Problem: AI Rejecting Human Control

These results draw attention to a major issue with advanced AI. The possibility that these systems will put their own objectives and self-preservation above obeying commands from humans. Although there were no significant issues as a result of the AI’s deceptive behaviour during testing, it does highlight important concerns about the dangers of letting AI systems behave on their own.

Moreover, experts argue that more effective safeguards are required to stop negative behaviour as AI systems like ChatGPT o1 get more intelligent and autonomous. Although not dangerous right now, the capacity to lie and act against orders might cause significant difficulties down the road.

To make sure AI systems stay under human control and in line with human values, the study emphasises the urgent need for continual monitoring and the creation of safety precautions.

Stay tuned to Brandsynario for the latest news and updates

Glow Up for Shaadi Season: 5 Must-Know Karachi Makeup Artists!

Glow Up for Shaadi Season: 5 Must-Know Karachi Makeup Artists!

Wedding season is here, and the hunt for the perfect outfits, jewellery, and makeup artists is in full swing! Pakistani weddings are all about vibrant colours, sparkle, and drama. While global trends lean toward neutral tones, our desi weddings demand bold, glamorous looks. Think glittery eyes, bold lips, and flawless skin.

Whether you’re the bride, a bridesmaid, or a guest, looking fabulous is a must. Finding the right MUA can be tricky, especially with so many options out there. Some specialise in soft, dewy looks, while others deliver full-on glam. If you’re in Karachi, here are five talented makeup artists you should check out for stunning, budget-friendly transformations.

1. Pareesa Kehar – pareesa.k_bridalstudio

If effortless elegance is what you want for the 2024 Shaadi season, Pareesa Kehar is your go-to MUA. Her speciality is creating soft, glowing looks that enhance your natural beauty without going overboard with colours. Pareesa’s style focuses on fresh, radiant skin and subtle accents, making her work perfect for brides who love minimalistic glam. Whether it’s for the big day or pre-wedding festivities, she makes sure that you shine with grace and charm.

2. Marium Ahmed – mariumahmed.makeupstudio

Want to rock a traditional but bold red bridal look? Marium Ahmed knows just how to do it. Known for her flawless base and impeccable blending skills, she knows how to highlight the intensity of bold tones while keeping the overall look balanced. Whether it’s dramatic eyes or a subtle glow, Marium’s artistry ensures that you’re the centre of attention with a timeless, show-stopping vibe.

Read more: Best Pakistani Makeup Brands for Beauty on a Budget!

3. Maria Jawwad – Mariajmakeup

If a sculpted, runway-inspired look is your vision, Maria Jawwad is your ultimate glam guru. Her unique style includes defined features, sharp contours, and a camera-ready finish that lasts all day (and night!) Known for her attention to detail, Maria promises a polished, model-like appearance that will have everyone swooning over your style.

 

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4. Rija Bakhtiar – Makeupby_rijabakhtiar

Looking for a makeup artist who can customise your look to perfection? Rija Bakhtiar is the queen of versatility! Whether it’s bold smoky eyes, matte glam, or a radiant glow, she tailors every detail to match your personality. What sets her apart is her commitment to creating unique looks, where every look is uniquely yours! With Rija, you’ll walk out feeling like your most glamorous, authentic self.

5. Anabiya – glambyanabiya

Obsessed with the dewy makeup trend? Anabiya has mastered the art of creating the perfect natural glow. Her looks are all about fresh, radiant skin that’s ideal for engagements, mehndi nights, or even casual parties. If you’re going for that naturally radiant vibe, she’s the one to call. Think glossy highlights, soft colours, and an effortlessly dreamy finish that will keep all eyes on you.

Rock this wedding season with these talented makeup artists who are guaranteed to leave you with the best makeup look in the shaadi hall.

Stay tuned to Brandsynario for the latest news and updates.

Nooh Dastgir Sets Asian Powerlifting Record in Tashkent

Nooh Dastgir Sets Asian Powerlifting Record in Tashkent

Pakistan’s Nooh Dastgir Butt has achieved a historic milestone at the Asian Powerlifting Championship in Tashkent. Competing in the 120+ kg category, he lifted an astounding 400 kilograms in the squat event, setting a new Asian record and claiming his first gold medal in the championship.

Read more: Champions Trophy 2025: PM Shehbaz Sharif Applauds PCB Chief’s Bold Stance

With his eyes on more victories, Nooh remains a strong contender in the remaining bench press, deadlift, and overall competitions. This is a proud moment for Pakistan, as Nooh continues to showcase extraordinary talent on the international stage

Stay tuned to Brandsynario for the latest news and updates.

Zarrar Khan Talks about Mahira Khan’s Role in Shaping his Career

Zarrar was at the very beginning of his modelling career. He says he hit a breaking point by October, admitting that he'd cry.

Zarrar Khan, who portrayed Moiz in the drama Jafa, is a name that has been in the news lately for his powerful acting. His performance, particularly in an emotional scene in which he attempted suicide, was both appreciated and criticized. While Moiz did not take pills, Seher Khan’s performance added drama to the scene. Though there was some criticism,  Zarrar’s acting was highly appreciated.

Watch here:

The Struggles of a Newcomer

During the pandemic, Zarrar was at the very beginning of his modelling career. He says he hit a breaking point by October, admitting that he’d cry with friends about the struggle he was going through. It was all about to change though when he bagged a small role in a film. This is when he met Mahira Khan, in a meeting that changed everything for him.

Read more: Mahira Khan & Momina Make it to the Sexiest Asian Women List!

Mahira Khan’s Encouragement

Zarrar remembers how Mahira Khan noted his talent and asked him if he wanted to act. He was initially taken aback, but she reassured him of her interest. And true to her word, Mahira’s manager called, and Zarrar auditioned for a role in a web series. Looking back, he remembered that he found it difficult to pronounce words in Urdu. Luckily, the script was in English, and that suited him well enough to get the job.

Gratitude for Support

Zarrar thanked Mahira for her support and explained how she changed his life by guiding him to become an actor. He also shared how his family always had regard for Mahira, making this experience all the more worthwhile. For Zarrar, this was the beginning of a promising acting career, thanks to Mahira Khan.

Stay tuned to Brandsynario for lathe test news and updates.

Demon Slayers Infinity Castle Arc Trilogy Set for 2025 Release

Demon Slayer

Fans of Demon Slayer: Kimetsu no Yaiba can look forward to a lot of action, drama, and jaw-dropping animation on the big screen as the first film in the highly anticipated Infinity Castle Arc trilogy is scheduled to be released in 2025. The arc is about Tanjiro Kamado and his friends embarking on a high-stakes mission. It promises even more thrills as the beloved anime continues to make fans across the globe.

What is the Infinity Castle Arc?

The Infinity Castle Arc is one of the most intense storylines in Demon Slayer, directly after the happenings in the Entertainment District Arc and the Swordsmith Village Arc. Tanjiro, Nezuko, Zenitsu, and Inosuke are about to face their greatest challenge as they take on the Upper Moons, the most dangerous enemies for the Demon Slayer Corps. The arc of the story explores deeper character developments and the emotional tolls of battle. This will lead to a showdown that tests both physical endurance and the bond between the protagonists.

Demon Slayer' drops Infinity Castle trailer, confirms first film in the trilogy will drop in 2025 - Entertainment
Source: Mashable

This is based on one of the most outstanding pieces of Demon Slayer’s manga by Koyoharu Gotouge. The story takes place in a much deeper place within the Infinity Castle, the dimension built by the Demon King, Muzan Kibutsuji, as his own fortress. Here, he will fight Tanjiro and allies with the strongest demons at his command.

Animation and Visual Mastery

The trilogy is most likely to be a major release in the anime world. Fans are looking forward to seeing the anime adaptation as well as the emotional moments experienced in the manga. Here again, Ufotable is behind the animation, which did so much justice to previous seasons of Demon Slayer. Known for their high level of detail and innovative techniques in animation, Ufotable has set a pretty high bar for the trilogy, especially with the breathtaking swordplay and fluid fight scenes that have been characteristic of the series.

Demon Slayer: Kimetsu no Yaiba Infinity Castle' First Film In Trilogy Sets 2025 Premiere | Geek Culture
Source: Greek Culture

While the first film of the trilogy is set to be released in 2025, the sequels will be spread out throughout the next year. The Infinity Castle Arc is the final arc for Tanjiro’s journey as he fights Muzan and seeks a cure for his sister Nezuko. With its mix of high-octane action and heart-wrenching drama, this trilogy is going to be an emotional rollercoaster for the fans of the franchise.

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The Release Date: What Fans Can Expect

In addition to the thrilling storyline, the films will feature a star-studded voice cast. This will include Natsuki Hanae as Tanjiro, Akari Kito as Nezuko, and Hiro Shimono as Zenitsu, alongside several returning characters who will be crucial to the battles ahead.

As we edge closer to the 2025 release date, anticipation for the Infinity Castle Arc is growing, and the Demon Slayer fans can be sure of this trilogy being an unforgettable ride from start to finish.

Stay tuned to Brandsynario for latest news and updates

Pakistan’s Alexandrine Parrot Faces Growing Threat of Extinction

Alexandrine Parrot

Pakistan’s Alexandrine parrot, a colourful and intelligent bird native to the region, is facing an alarming population decline. Its extinction is now looming on the horizon. Once commonly seen in forests and cities across the country, this beautiful species is now under threat. This extinction is happening not because of one but due to a combination of factors, including habitat destruction, pollution, illegal poaching, and the thriving illegal pet trade.

Habitat Loss and Environmental Changes

The primary cause of the Alexandrine parrot’s decline is the widespread alteration of its natural habitat. Deforestation, urban expansion, and agricultural encroachment have rapidly diminished the forests where these birds once thrived. As forests are cleared for development, the parrots lose not only their homes but also the food sources that sustain them. The disruption of the natural ecosystem further worsens the challenges faced by this species. Hence, it makes it increasingly difficult for these birds to find safe nesting areas.

Pollution and Climate Change

In addition to habitat destruction, pollution is another significant threat. Industrialisation and urbanisation have led to the contamination of rivers and air quality, which directly impacts the birds’ health and their ability to survive in the wild. The pollutants also affect the parrot’s food sources, such as fruits and seeds, leading to reduced availability of essential nutrients.

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Poaching and the Illegal Pet Trade

One of the most insidious threats to the Alexandrine parrot comes from illegal poaching. The bird’s striking appearance and ability to mimic human speech make it a prized possession in the illegal pet trade. Wild-caught parrots are often sold in markets, contributing to the rapid decline in their numbers in the wild. The capture and trade of these birds have devastated their population, with many being removed from their natural environment before they can breed.

Despite these grave threats, conservation efforts are being made to safeguard the future of the Alexandrine parrot in Pakistan. Environmental organisations and wildlife protection agencies are working together to raise awareness about the dangers faced by these birds and are calling for stronger enforcement of wildlife protection laws. Efforts to restore habitats, reduce pollution, and crack down on poaching are crucial in ensuring that this species does not fade into extinction.

Alarming Decline Threatens Parrot Populations in Pakistan - ThePenPK
Source: Pen PK

A Call for Action

With the Alexandrine parrot now facing the risk of extinction, Pakistan’s government, local communities, and conservationists must take immediate action. Protecting the remaining habitats, combating illegal trade, and addressing environmental concerns will be key to securing a future for this iconic bird. If not addressed, the loss of the Alexandrine parrot would mark a tragic chapter in the country’s biodiversity.

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Damaged Water Pipeline on Karachi’s University Road Repaired

University Road on Sunday

Karachi’s water supply system has received a much-needed boost after the successful repair of a major pipeline on University Road. The 84-inch water line, which had burst earlier this month, had disrupted water distribution in several parts of the city, causing a significant loss of thousands of gallons of water. With the repair work now completed, the water supply from the Dhabeji Pumping Station has been restored, alleviating the concerns of residents and businesses alike.

Cause of the Damage

The rupture of the 84-inch pipeline on University Road was the most significant blow to an already weak water supply system in the city. Authorities confirmed that the burst resulted in a massive loss of water in a city that often has to endure water shortages. The damage to the pipeline not only affected the immediate surrounding areas but also led to disruptions in water distribution across several parts of Karachi, including densely populated localities and commercial hubs.

Water supply restored as damaged pipeline on Karachi's University Road repaired
Source: Aaj

Attempts to Restore Supply

Repair efforts started quickly after the damage was reported and were coordinated by the Karachi Water and Sewerage Board. The crews worked day and night to repair the broken pipeline, which created problems, such as the difficulty of repair and the avoidance of disconnection from other utilities in the area. Excavation of the affected area, replacement of the damaged sections of the pipeline, and ensuring that the line is sealed tight to prevent any future leakages were part of the process.

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The completion of the repair work allows the resumption of water flow from the Dhabeji Pumping Station, one of the city’s main sources of water. Residents in affected areas now see a steady supply of water returning to their homes and businesses.

Impact on the City

The restoration of the water supply is a big relief for residents, especially those in neighbourhoods which rely on the pipeline. It had been days since many of these areas had run out of water supplies, forcing people to rely on tankers or other sources of supply. With the pipeline repaired now, it is hoped that the water supply will eventually stabilize in the coming days.

Water line repair on University Road expected to finish today
Source: The News International

However, this incident has also highlighted the vulnerabilities in Karachi’s water infrastructure, which is often plagued by ageing pipelines and insufficient maintenance. City officials have emphasized the need for long-term investments in upgrading the city’s water distribution system to prevent future disruptions.

As Karachi continues to grow, the most significant challenge for the city is to ensure a stable and reliable water supply. The quick repair of the pipeline is a positive step. However, it also reminds us of the need for infrastructural improvements to keep up with the demands of the population.

Stay tuned to Brandsynario for latest news and updates.

Sole-mates Forever: Hush Puppies Has Your Back and Feet

Hush Puppies
Hush Puppies

When it comes to finding style, convenience, and durability in footwear, Hush Puppies is a name that immediately pops in your mind, especially in Pakistan. The international company established itself in the market and the hearts of Pakistanis by providing a range of shoes that not only look stylish but are also incredibly comfortable. It’s really a one-stop for all, from kids to men, women and even people looking for Umrah essentials.

International with Local Appeal

Founded in the United States in 1958, Hush Puppies has expanded to become a major footwear company worldwide. Its significant presence in Pakistan is due to its promise of comfort, and unwavering dedication to quality.

Despite having an established reputation internationally, Hush Puppies has been able to adapt its designs to suit Pakistani liking. Its stores are everywhere, in Karachi, Lahore, Islamabad, and Rawalpindi.

The market here for footwear is a need, with shoes that don’t compromise style and quality. Hush Puppies recognises that shoes are not just about functionality; they also need to fit into our lifestyle. So, whether its a long workday, a shaadi, or a casual hi-tea, they have shoes that fit all occasions.

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In a country like Pakistan where the average person spends a sizeable amount of time on their feet; whether it’s going out with friends or standing for hours in the bazaars, having shoes that offer long-lasting durability isn’t just a luxury, it’s a necessity. Hush Puppies acknowledges this, and it’s reflected in the quality of every pair.

Hush Puppies
Hush Puppies

In addition to its physical locations, Hush Puppies has a well-designed website where customers can browse and buy their huge variety of products from the convenience of their homes. In a nation where internet shopping is becoming increasingly popular, this online presence is particularly crucial since it provides ease to people who might not have quick access to physical stores.

Nostalgia in Every Step

For those of us who grew up in the 90s, Hush Puppies was always our mothers’ go-to brand when it came to easy, soft and stylish school shoes, ‘party’ shoes – as my mom called them and shoes for outdoor activities. She knew they would hold up to the rough usage of my siblings and I and we did drive her mad!

Since arriving in Pakistan in 1992, the brand has been solving the footwear dilemma by offering shoes that don’t compromise on comfort, quality and looks. Hush Puppies quickly became a trusted name for people who wanted shoes that could stand the test of time. The smell of leather and shoe boxes as I step into the store, with my mother frantically searching for school shoes because it’s the last night of summer vacation, will always be ingrained in my memory.

Hush Puppies’ Commitment to Inclusion

Hush Puppies’ motto, “Welcome to all, exclusive to none,” isn’t just a catchy slogan—it’s a reflection of the brand’s core values, which emphasises inclusivity and diversity. In a culturally and socially diverse country like Pakistan, this message is very relevant. Additionally, in Pakistani culture where inclusivity often extends to social and familial settings, this approach is much appreciated.

From traditional Peshawari shoes for men to contemporary sneakers, loafers, and formal wear, Hush Puppies has it all for its modern and traditional Pakistani consumers.

Worth Every Penny

Here’s where it gets tricky. Hush Puppies isn’t exactly the cheapest option out there, and that’s something buyers need to consider. You’re paying for quality, and that comes at a price. But is it worth the pretty penny? I think so. The brand’s shoes are built to last, both in terms of durability and timelessness.

I still have a pair of black Hush Puppies heels that I bought back in 2017, and to this day they are the pair of shoes I most frequently reach for. Not only are they stylish, but have survived the highs and lows of Pakistani shaadis, as well as the streets of Pakistan, which says a lot about the quality!

Quality Comes First

The focus on quality is one of Hush Puppies’ main selling factors. Every Hush Puppies shoe is expertly made using high-quality materials to guarantee years of wear. The brand’s design concept reflects its dedication to quality.

New collections from Hush Puppies are regularly released, fusing traditional styles with contemporary fashions. This guarantees that their shoes will not only be durable throughout time but will also continue to be fashionable.

Comfort at Your Feet

Social media and celebrities have significantly shaped consumer preferences in Pakistan in the recent years. Hush Puppies has benefited from this trend by working with celebrities and influencers to market the brand across all media platforms. This has made the brand appealing to younger consumers who turn to social media for fashion inspiration.

Hush Puppies has been able to maintain its relevance and visibility by appearing in Instagram posts and fashion blogs. This has allowed it to reach a wider audience in Pakistan. The brand continues to appeal to the contemporary, fashion-conscious consumer, whether it is through an influencer displaying their favourite look or a well-known celebrity sporting a pair of Hush Puppies shoes.

Hush Puppies has undoubtedly made its mark in the Pakistani footwear market. With its reputation for comfort, style, and quality, the brand has become a trusted name for those who prefer footwear that lasts. By offering a wide range of shoes for all occasions, catering to the needs of different age groups, and combining luxury with affordability, Hush Puppies has become an essential part of the Pakistani fashion scene.

Stay tuned to Brandsynario for the latest news and updates.