Home Blog Page 114

Sindh Govt Bans Dumper Trucks During Daytime

Sindh Govt Bans Dumper Trucks During Daytime

The Sindh government has banned the entry of dumper trucks into the city during the daytime to reduce road accidents caused by heavy vehicles. Officials announced that dumpers would only be allowed to enter Karachi between 11 PM and 6 AM. The decision comes after a surge in fatalities, with 112 people killed and 216 injured in the last 40 days, several due to dumper-related accidents.

The Sindh High Court had already prohibited heavy vehicles from entering during the day. However, the local administration only restricted trailers, allowing dumpers to move freely. The recent deaths triggered strong criticism of authorities and traffic police for failing to enforce traffic laws. Sindh Governor Kamran Tessori also condemned the lack of regulation, urging immediate action.

Read more: Sindh University Protests Continue as Bill Sparks Outrage

Following the criticism, Chief Secretary Asif Hyder Shah chaired a meeting to address the issue. The meeting, attended by senior police and transport officials, decided that all heavy vehicles and their drivers must undergo physical verification. Additionally, vehicles must obtain a QR Code-certified certificate from the provincial transport department to operate in the city.

The Sindh Solid Waste Management Board was given three months to shift its dumper truck operations to nighttime. The transport secretary was also directed to inspect all water tankers and bowsers of the Karachi Water and Sewerage Corporation within a month. Authorities emphasised strict enforcement, stating that reckless drivers would not only face fines but also FIRs to ensure accountability.

Stay tuned to Brandsynario for more news and updates.

Saudi Arabia Opens Hajj 2025 Registration for Domestic Pilgrims

Saudi Arabia Opens Hajj 2025 Registration for Domestic Pilgrims

The Saudi Ministry of Hajj and Umrah has opened Hajj 2025 registration for domestic pilgrims, including citizens and residents. Applicants must register through the Nusuk app or the official e-portal. The ministry has advised early registration and completion of health details, along with adding accompanying pilgrims and submitting requests for Mahram exemption if needed. Once these steps are completed, applicants will receive notifications regarding Hajj package bookings.

Priority for Hajj 2025 will be given to those who have not performed Hajj before. The ministry has also introduced a new version of the Nusuk portal, featuring over 100 services to enhance the pilgrimage experience. Nusuk serves as the official platform for planning and booking Hajj and Umrah trips, making the process seamless for travelers worldwide.

Read more: Government to Introduce “Ghar Se Ghar Tak” to Help Hajj Pilgrims

In 2024, the number of Hajj and Umrah pilgrims surpassed 18.5 million, with over 13 million visiting the Prophet’s Mosque in Madinah. The Saudi government continues to improve its services, aiming to provide the best experience for pilgrims.

Saudi Minister of Hajj emphasised the role of digital operations in modernising Hajj services. He noted that a century ago, only 50,000 pilgrims performed Hajj, while today, the number has increased to 2 million annually.

Stay tuned to Brandsynario for more news and updates.

Pakistan Deploys Military for Champions Trophy 2025 Security

The Federal Cabinet has approved the deployment of the military to provide security for the ICC Cham

The Federal Cabinet has approved the deployment of the military to provide security for the ICC Champions Trophy 2025. The decision was made under Article 245 of the Constitution, which allows the military to assist in security matters, Express News reported. Security arrangements will include a joint effort by civil armed forces, police and other law enforcement agencies to ensure the safety of teams and venues.

International teams will start arriving in Pakistan on February 12. The Pakistan Cricket Board (PCB) and the provincial governments of Punjab and Sindh are working together on security plans. The Ministry of Interior has issued directives to different departments to maintain top-level security throughout the tournament.

Read more: Spin Sensations Battle for ICC Men’s Player of the Month

Prime Minister Shehbaz Sharif inaugurated the newly renovated Gaddafi Stadium on Friday. This marks a new chapter in its 65-year history, just days before the ICC Men’s Champions Trophy 2025. The event featured performances by Ali Zafar, Arif Lohar and Aima Baig, along with a drum performance and fireworks.

During his speech, PM Shehbaz praised the renovation team, including PCB Chairman Mohsin Naqvi and Punjab Chief Minister Maryam Nawaz. He jokingly said that “Shehbaz Speed” had been replaced by “Mohsin Speed.” The Prime Minister also congratulated Pakistan’s cricket team for their recent performances. He expressed hope for their victory in the Champions Trophy, especially against India.

Stay tuned to Brandsynario for more news and updates.

PlayStation Users Face Widespread Service Disruption

PlayStation Users Face Widespread Service Disruption

A major PSN outage has disrupted services for PS4 and PS5 users, preventing access to online gaming, account management and digital purchases. Sony has yet to comment on the cause of the outage, which began around 7:00 PM ET, according to Downdetector.

The disruption has affected players across the United States and other regions, leaving many unable to log in or play multiplayer games. The PlayStation status page confirms that key services, including the PlayStation Store, PlayStation Video and PlayStation Direct are currently unavailable.

Read more: WWE 2K25 Announced for PS5, Xbox Series, PS4, Xbox One, and PC

The outage extends to all PSN-connected devices, including PlayStation VR, PS Vita and web-based access. Following the incident, users took to Reddit to voice their frustration, with many expressing disappointment over the timing, as the second beta for Monster Hunter Wilds became available. “Literally the worst time of the entire week for maintenance,” one Redditor complained.

Stay tuned to Brandsynario for more news and updates.

Islamabad Reaffirms Ban on Political Gatherings

Islamabad Reaffirms Ban on Political Gatherings

Authorities in Islamabad have reinforced a ban on political gatherings, warning of strict action against violators. A spokesperson for Islamabad’s district administration confirmed that Section 144, which prohibits public gatherings, remains in effect to maintain order.

“Any unauthorised gathering or political activity will be met with strict action,” the spokesperson said, urging residents to adhere to the law. The measures are aimed at ensuring public safety, officials said, adding that no exceptions would be made for violations.

Citizens have been advised to avoid participating in illegal assemblies to prevent any legal consequences. PTI to hold rally in Swabi instead of Lahore on Feb 8. Earlier, PTI had announced that it will refrain from any confrontation or unrest on February 8, the first anniversary of last year’s general elections and instead has revealed plans for a large rally in Swabi.

PTI had previously got permission to hold a rally at Minar-e-Pakistan in Lahore, but the deputy commissioner rejected the request, citing concerns over maintaining law and order. Lahore DC Syed Musa Raza explained that the decision was made to avoid disruptions, as significant events were scheduled in Lahore, including a cricket match, an international speaker conference and a horse and cattle show, all requiring extensive security personnel.
Instead, PTI announced plans for a large rally in Swabi, Khyber-Pakhtunkhwa, urging supporters nationwide to attend.

Stay tuned to Brandsynario for more news and updates.

Zong 4G Joins Hands with Breathe Pakistan to Drive Green Innovation

Zong 4G has been at the forefront of green energy adoption, with solarized over1,000 cell sites and 12,000 plus sites.

Islamabad, Pakistan, 07 February, 2025 – Zong 4G, leader in technological innovation proudly partners with Dawn Media Group for ‘Breathe Pakistan International Climate Change Conference. -’, a two-day conference bringing together international and local and government bodies, corporate leaders, experts and innovators who are dedicated to shaping a sustainable future to make Pakistan climate resilient.

The conference took place on February 6th and 7th, 2025, at the Islamabad Convention Centre, and was a collaborative initiative with, United Nations, Government of Punjab and KPK as theprincipal partners. Over 15 dynamic sessions were conducted with more than 90 speakers across 11 countries uniting to make Pakistan climate-resilient by 2047.

The highlight of the summit was the ‘Roundtable Symposium: Igniting a Dialogue Between Government & Corporate Sector on A New Blueprint for Climate Resilience in Pakistan.’ The session was chaired by the Deputy Prime Minister, Mr. Ishaq Dar, and Minister for Foreign Affairs, alongside leading corporate executives, including Zong 4G’s Head of Strategy, Communication & Sustainability, Nabila Yazdani.

“We at Zong believe in addressing climate change innovation and compassion- combining cutting-edge technology.   – it is about creating a future that is technologically advanced, environmentally sustainable, economically viable and socially responsible.” said Nabila Yazdani. “This conference provides a vital platform to collaborate with policymakers and industry leaders in shaping a greener Pakistan.”

  • Zong 4G has been at the forefront of green energy adoption, with solarized over1,000 cell sites and 12,000 plus sites operates on lithium-ion batteries, reducing its carbon footprint while ensuring seamless connectivity. Also, they have prioritized energy-efficient Rated-3 certified data center, significantly reducing greenhouse gas emissions.

The company has also played a pivotal role in disaster relief, restoring connectivity during the recent floods in Sindh & Baluchistan, actively restored connectivity to support families, rescue teams, and government agenciesalong with 30+ free medical camps offering 13,000+ free consultations in affected regions.

With an extensive lineup of industry leaders, policymakers, and global experts, Breathe Pakistan served as a crucial forum to drive actionable strategies toward a more sustainable and climate-resilient nation.

Standard Chartered and Karachi United concludes Seventh Football Youth League

Khurram Hilal, CEO of Group Islamic Banking at Standard Chartered, said: “Islamic finance is entering a new era.

Highlights:

  • 1360 boys and girls across Karachi
  • 70 teams
  • 192 matches over four months

Karachi, 06 February 2025: Standard Chartered Karachi United Youth Football League 2024 held its closing ceremony today, having sponsored over 1,300 footballers.

Over the last seven years, in partnership with Karachi United Foundation, this exemplary sporting initiative has engaged more than 7000 talented players and tens of community centres. This year’s competition saw a total of 1360 boys and girls from across Karachi participate in matches. This year’s tournament began in August 2024 and since then has seen more than 192 matches being played.

The objective of the “Standard Chartered Karachi United Youth League” is to provide a platform for Youth football teams from across the underserved areas of Karachi to come together, break barriers and inculcate the spirit and culture of sport and competition.

Tasneem Mirza, Head Community Impact & Engagement, Standard Chartered Pakistan said, “At Standard Chartered we are committed to empowering youth sports, fostering talent and creating opportunities for the next generation. Our support for the SC KU Youth League reflects our belief in the power of football to inspire, unite communities and instil essential life skills. By investing in grassroots sports through our Futuremakers initiative we aim to nurture young talent and contribute to a more inclusive future for Pakistan. Together with our partners, over a seven-year period, the SC KU Youth League experience has positively impacted over 7,000 children.”

Imran Ali, CEO, of Karachi United said: “The Youth League consistently impresses us with its capacity to attract new players and communities each year. It has undoubtedly become the largest youth competition in Pakistan, featuring 1300+ participants, including girls, and an impressive total of 192 matches conducted over a span of four months. We receive outstanding feedback from community stakeholders regarding the positive impact this initiative has on their regions, and we are also discovering emerging football talent. Building on the success of this league, Karachi United is enhancing our community engagement through sports festivals and social action initiatives. This achievement would not be feasible without the support of our partners at Standard Chartered, and we are sincerely appreciative of their ongoing assistance.”

 

Apple Prepares iOS 18.3.1 Update to Fix Security Bugs

Apple Prepares iOS 18.3.1 Update to Fix Security Bugs

Apple is preparing to roll out iOS 18.3.1, an important update aimed at fixing security vulnerabilities and resolving bugs that have impacted iPhone performance. According to MacRumors, which referenced analytics logs, the update is expected to arrive in the coming weeks, following the release of iOS 18.3 in late January.

Security remains a key focus, as iOS 18.3.1 is expected to patch vulnerabilities that may have been exploited in real-world attacks. The previous update, iOS 18.3, addressed 29 security issues, including a critical flaw (CVE-2025-24085) in CoreMedia that could allow malicious apps to gain elevated privileges.

Read more: Apple iPhone 17 Air to Feature Camera Bar in Bold New Design

In addition to security fixes, Apple may address bugs related to Apple Intelligence, particularly the temporary disabling of notification summaries for news and entertainment apps. However, it remains unclear whether this feature will be fully restored in this update or a later one.

With iOS 18.4 not expected until April, iOS 18.3.1 serves as a crucial update to enhance stability and security. To check for updates, go to Settings > General > Software Update on your iPhone or iPad.

Stay tuned to Brandsynario for more news and updates.

Ranbir Kapoor’s ARKS to Launch on Valentine’s Day

Ranbir Kapoor’s ARKS to Launch on Valentine’s Day

Ranbir Kapoor is set to shake up the fashion industry with his lifestyle brand, ARKS, launching on February 14, 2025. Kapoor has always effortlessly blended style and charm, making him a natural trendsetter. He has long been a trendsetter in the industry, and now he’s channeling his fashion sensibilities into a brand that promises to redefine wardrobe-essentials. Unlike many celebrity-backed fashion labels that rely purely on star power, ARKS is Kapoor’s passion project. One that has been years in the making.

This venture is not just about clothes or sneakers; it’s about storytelling. It reflects Kapoor’s deep connection to Mumbai as it shaped him, inspired him and continues to be a driving force in his life.

In a promotional video, Kapoor is seen cycling through Mumbai’s iconic landmarks, such as Marine Drive and the Bandra-Worli Sea Link. He reflects on the city’s unique energy, stating, “I have travelled to many cities worldwide, but nothing quite has the same energy for me as Mumbai. The kind that inspires you to try, fail and get back up again.” This sentiment underscores his intention to infuse ARKS with the resilience and spirit of Mumbai.

A Decade-Long Dream Realised

Kapoor’s aspiration to create a fashion brand has been a decade in the making. In a 2023 interview, he expressed his desire to develop a label that transcends typical celebrity endorsements. Moreover, he emphasised his commitment to offering high-quality basics, including white T-shirts, jeans, shirts and sneakers, aiming to redefine wardrobe-essentials.

 

View this post on Instagram

 

A post shared by ARKS (@arks)

Read More: 25 Years of Sabyasachi: A Fashion Legacy

Ranbir’s wife, actress Alia Bhatt, has been a pillar of support throughout his journey. She shared her excitement on social media, highlighting the brand as a self-funded, homegrown venture. Her encouragement underscores the significance of this project for Kapoor and their shared commitment to bringing this dream to fruition.

As the launch date approaches, anticipation builds around ARKS and its potential impact on the fashion landscape. Ranbir’s connection to Mumbai suggests that ARKS will offer a unique blend of style and substance. Fashion enthusiasts and fans eagerly await the debut of this promising brand.

Stay tuned to Brandsynario for more news and updates.

Lab-Grown Sperm and Eggs May Soon Let Parents Design their Future Children

Lab-Grown Sperm and Eggs May Soon Let Parents Design their Future Children

In a world where science fiction seems to be turning into reality fast, the latest breakthrough in reproductive biology will perhaps soon change our way of conceiving children. Scientists are now on the cusp of successfully growing human sperm and eggs in the laboratory; a development that could revolutionise fertility treatments and change the very notion of parenthood forever.

Understanding In Vitro Gametogenesis (IVG)

This technology, known as in vitro gametogenesis (IVG), is the reprogramming of stem cells or skin cells to act as eggs or sperm. Although it has only been tested successfully in mice, experts believe that its application in humans could be viable within the next decade. IVG could open new doors for those who suffer from infertility or other medical or physical issues.

Scientists pioneer new IVF technology for fertility treatment called IVG : Shots - Health News : NPR
Source: NPR

The potential benefits are staggering. Infertile couples may no longer need donor eggs or sperm. IVG might even eliminate the age barrier to reproduction, meaning that theoretically older people could have genetically related children. Scientists are also looking at multiplex parenting, where a child could inherit DNA from more than two parents, further blurring the boundaries of what family is.

Read More: Saudi Arabia Suspends Meningitis Vaccine Requirement for Umrah Pilgrims

Ethical Concerns and Genetic Selection

As profound as the scientific possibilities of IVG are, so are the ethical concerns surrounding it. Genetic selection is under the spotlight in the creation of embryos in a lab. Are parents going to desire the design of their children according to preferred traits, selecting for intelligence, height, or athletic ability? Perhaps this is one step to a future that eerily mirrors the dystopian vision in the movie Gattaca.

Somatic cell nuclear transfer in petri dish. OHSU researchers are advancing a strategy based on somatic cell nuclear transfer to treat infertility through in vitro gametogenesis, or IVG. A study published today describes the science behind the technique demonstrated in a mouse model. (OHSU/Christine Torres Hicks)
Source: OHSU

Another significant ethical issue is solo reproduction. If one person could make both sperm and eggs from their own cells, would that be an extreme form of genetic inbreeding? Some experts claim that such practices should be regulated or banned. Another reason is the potential for abuse in the hands of private companies or governments.

Despite these reservations, public opinion overall remains very encouraging, with vigorous support for lab-grown fertility research if subjected to proper and strict regulation. As startups, such as Conception and Gameto, rush forth to make “lab-grown human gametes” a certainty, society better prepare its mind for the dawn of a novel reproductive era that will redefine ‘family.’

Stay tuned to Brandsynario for latest news and updates

10 Fashion Trends that will be Everywhere in 2025

10 Fashion Trends that will be Everywhere in 2025

2025 is upon us and it’s not just any year—it’s the year when style exhibits an experience. Whether you’re a trendsetter or a style adventurer, get ready to revamp your wardrobe with these 10 emerging trends that will take 2025 by storm. So, if you love twinning, mermaid vibes, or chaotic glam, read on!

Coordinated Outfits are In!

Ever feel like your best friend is your ultimate style muse? In 2025, coordinated outfits aren’t just for couples—they’re for besties, siblings and even office squads! Picture matching ensembles and identical colours that scream “We’re in sync!” This doesn’t mean every detail of the outfits have to be the exact same, just make sure you’re all aligned  So, next time you’re planning a group outing, try a coordinated look and make heads turn your way.

Coordinated Outfits are In!
Coordinated Outfits are In!

Aquatic Aesthetic is Making Waves ~

Inspired by maritime classics, this trend is bringing a refined sailor-chic look to modern wardrobes. Think navy blues, crisp stripes and light, breezy fabrics that evoke calm ocean vibes. Ideal for both casual and semi-formal settings, this aesthetic is as refreshing as a sea breeze.

Aquatic Aesthetic is Making Waves ~
Aquatic Aesthetic is Making Waves ~

Heard of Moto Boho?

Imagine mixing the rugged edge of motorcycle leather with the free-spirited charm of boho chic: We get ‘Moto Boho;’ a fashion trend that is here to revolutionise your wardrobe, where rugged leather meets unique prints. It’s a trend that shatters the ‘set’ rules and redefines cool, perfect for those who live life on the wild side.

Moto Boho
Moto Boho

Sea Witchery Era

Drawing inspiration from mythical sirens and coastal stories, the Sea Witchery trend reinterprets mermaid-inspired elements in a mysterious way. People are going for looks having wet, wavy hair, glittery, cool two-toned eyeshadows, alluring pearls and nail art that shimmers like ocean foam.

Sea Witchery Era
Sea Witchery Era

Cherry Coded

If there’s one colour that’s here to settle, it’s cherry red! The deep shade which became popular in 2023 and trended in 2024 will dominate from head to toe in 2025 as well—from cherry red lips and cherry red hair to statement cherry handbags and accessories. It’s not just a colour; it’s a declaration of confidence and bold energy.

Cherry Coded
Cherry Coded

All Dolled Up

The influence of doll-inspired aesthetics—often referred to as “dollcore”—has returned in a more mature and soft manner. Delicate doll-inspired makeup, petite accessories, oversized bows and pastel ensembles are playing a big role in creating playful yet elegant looks. It’s like living in a modern-day storybook where you’re the main character, reflecting the enduring influence of ‘Barbiecore.’

All Dolled Up
All Dolled Up

Read More: Top 10 Shoe Brands in Pakistan

Extra Accessories on the Go

More is definitely more in 2025 as extra accessories take maximalism to the next level. Layered necklaces, statement earrings, stacks of bracelets and over-the-top handbags will be your new best friends. The mantra? Pile on the accessories—but make sure they all tell your personal style story.

Extra Accessories on the Go
Extra Accessories on the Go

Glamour Blonde

Animal print is a trend that refuses to be tamed. After making waves last year, animal prints are still in style and bolder than ever. Whether it’s a daring animal print outfit, or subtle printed accents on your footwear or accessories, these carefully placed motifs add texture and interest to a look. Bold, fearless, and absolutely wild, this trend is for those who love extra attention.

Glamour Blonde
Glamour Blonde

Goddess Complex

It’s time to shine—literally! TikTok got the ‘Goddess Core’ trending, which is all about opulence, confidence and embracing your worth. This trend encourages you to go all out with gold accents, metallic textures and shimmering details. Imagine outfits that glisten like the sun, statement jewellery that exudes power and makeup that highlights your glow as if divine.

Goddess Complex
Goddess Complex

The Y3K Era is Here!

2025? More like 3025! This trend, which began in mid-2024, shows no signs of slowing down. The easiest way to incorporate this into your wardrobe is with shiny silver and metallic touches, whether that’s with a sleek metal bag, silver pants or tech-inspired accessories, incorporating metallic materials and silhouettes.

Y3K
Y3K

2025 is set to be a year where fashion is as dynamic and expressive as ever. Most of the trends start with social media, which has substantial possibilities. From coordinated fits and nautical inspirations to maximal accessories and futuristic designs, this year’s trends are bold, innovative and undeniably fun. So, which of these trends are you most excited to try?

Stay tuned to Brandsynario for the latest news and updates

Pakistan Navy Organises ‘Aman 2025’ in Karachi

Pakistan Navy Organizes 'Aman 2025' in Karachi

Pakistan Navy has officially commenced the ninth edition of the multinational military movement “AMAN 2025,” in Karachi with participation from over 60 countries.

The goal of the event is to enhance maritime security and encourage worldwide collaboration in addressing regional and global maritime challenges.

The event was attended by the Commander of the Pakistan Fleet, Rear Admiral Abdul Munib, who spoke to attendees, highlighting the significance of joint operations and naval stability. This year’s exercise marks a significant milestone, as it introduces the ‘Peace Dialogue’ initiative, offering a platform for naval and coast guard leaders from different nations to discuss crucial maritime concerns.

Read More: How to Join Pakistan Air Force for Females

Apart from naval warships, aircraft, special operations forces and bomb disposal units from participating nations, observers are also a part of the event.

Exercises Scheduled from February 7 to11 

The Harbour Phase, the first phase will run until February 9, including seminars, discussions, operational demonstrations, international cultural events and sporting activities.

In the second phase, the sea phase scheduled for February 10 and 11, the focus will be on practical exercises such as anti-piracy and anti-terrorism drills, search and rescue operations, live firing exercises and an international fleet review.

Stay tuned to Brandsynario for the latest news and updates

Best Shoe Brands in Pakistan – Top 10 Picks 2025

Top 10 Shoe Brands in Pakistan

The footwear industry in Pakistan has grown significantly over the years, especially in both local and international brands. A decade or two ago, you might have only heard of a few shoes brand in Pakistan, but today, several companies cater to diverse consumer needs, offering stylish, comfortable and affordable footwear.

As you enter the markets, you can see a very visible and diverse ally of footwear, each showcasing its unique designs. Rising fashion awareness and disposable income are two factors behind this trend. So, let’s take a look at the top 10 shoe brands in Pakistan.

10 Top Brands in Pakistan

Before discussing the top brands, it is important to note that this list does not rank brands in a particular order of superiority. Each brand has its own identity, target audience and unique selling points. Now, let’s explore the leading footwear brands in Pakistan:

1. Bata

Bata has been a household name in Pakistan for decades, often synonymous with school shoes. Though it originated in the Czech Republic, Bata entered Pakistan in 1942 and has then expanded to become one of the most acknowledged brands in the country.

The “Surprisingly Bata” campaign definitely repositioned it as a fashionable choice for men, women and children. With over 400 outlets across the nation, Bata remains a market leader that makes a wide range of products, from formal footwear to casual and athletic shoes.

Bata Shoes
Bata Shoes

2. Servis

Servis, founded in 1941 in Lahore, has grown from a small footwear company to a diversified conglomerate. It has been known for its affordability and durability, catering to all age groups with an extensive range of products.

Servis further gained prominence with its “Servis Shoes for Everyone” campaign, which highlighted the brand’s diverse range, fit for everyone. The company also introduced Ndure as a sister brand, targetting younger and more fashion-conscious consumers.

Servis Shoes
Servis Shoes

3. Metro Shoes

Metro Shoes was established in 1986, and since then, it has gained a reputation in the Pakistani market for stylish designs. With over 40 outlets all over the country, Metro caters to footwear for men, women and children.

Its consistent quality is what has led to customer loyalty. Metro Shoes also has a range of handbags and accessories, thereby increasing its fashion appeal.

Metro Shoes
Metro Shoes

4. Stylo

Stylo was founded in 1974 and quickly became a successful women-centric brand in Pakistan. The group was initially founded as Bano Chappal and later named Stylo with the tagline, Stylish Ladies’ Footwear. Stylo offers a wide array of formal shoes, casual wear, bridal collections and other accessories through its more than 200 outlets spread across Pakistan.

The slogan that the brand puts forward is, “Jo Chahon, Wo Paoon,” depicting the idea that it gives every woman a diverse choice in her fashion footwear. Its stylish appeal has put it among the top shoe brands in Pakistan.

Stylo Shoes
Stylo Shoes

5. ECS (Ehsan Chappal Store)

ECS, established in the Anarkali Bazaar of Lahore in 1954, is another woman-centric brand that has become famous for its superior quality bridal shoes, casual sandals and trendy pumps. Today, it is spread across the country with various outlets.

Recently, a pret collection and handbags have been added to its portfolio, thus becoming a complete destination for fashion-conscious women looking for trendy accessories.

ECS Shoes
ECS Shoes

6. 1st Step

Founded in Karachi in 2000, 1st Step has rapidly gained its position in Pakistan’s shoe industry. It features comprehensive men’s, women’s and kids’ footwear, from casual shoes to bridal sandals and trendy bags. 1st Step has been ranked as a “Brand of the Year” in various categories and continues to expand in the market.

1st Step Shoes
1st Step Shoes

7. Hush Puppies

Hush Puppies, although founded in America in 1958, is manufactured by Firhaj Pakistan, one of the largest brand oriented companies in Pakistan. What makes Hush Puppies distinct is their quality shoes made specially for people who look for durability and comfort.

The retail chains of the Hush Puppies are robustly spreading across the country in major malls and commercial cities.

Hush Puppies
Hush Puppies

8. Urban Sole

Founded in 1998, Urban Sole is one of the very few brands operating in Pakistan with a focus on manufacturing quality leather footwear for the local as well as international market. The company exports to countries such as Saudi Arabia, UK and Sri Lanka.

It has a strong retail network with 40 outlets and over 300 distribution points, which gives it a commanding position in the men’s formal and casual footwear segment.

Urbansole
Urbansole

9. Borjan

The Borjan, under the Rafum Group, is running over 145+ stores in Pakistan that offer a range of men’s, women’s and children’s footwear. It is very famous for trendy and contemporary designs, catering to a fashion-forward audience. Borjan is also on its top game when it comes to handbags and accessories, further enhancing its appeal.

Borjan Shoes
Borjan Shoes

10. Walkeaze

A relatively new entrant in the market, Walkeaze has gained much momentum among female consumers. Hailing from Karachi, the brand offers a combination of style and comfort with an emphasis on modern design elements. With about 15 outlets all over the country, Walkeaze is steadily expanding its presence in the footwear industry.

Find Walkeaze Stores Near You | Shoes, Bags & Accessories in Pakistan
Source: Walkeaze

Emerging Pakistani Footwear Brands

Besides these big brands, a number of new entrants have entered the market, bringing in innovation and new perspectives:

Mojari

Mojari is a traditional handcrafted footwear brand that combines cultural heritage with modern aesthetics. The brand is gaining popularity among young Pakistanis who appreciate ethnic fashion.

Infinity Shoes

Infinity Shoes is a rising name in the Pakistani market, focusing on high-quality casual and formal footwear at competitive prices. The brand is currently expanding its retail presence and online sales.

TSM (The Shoe Maker)

TSM is a premium brand for handcrafted leather shoes and is advertised towards professionals seeking strong, durable and stylish formal footwear.

The Future of Pakistan’s Footwear Industry

As it continues to receive boosts from burgeoning disposable incomes and rising fashion awareness, the market for footwear products in Pakistan will grow further in the future, especially under the influence of digital transformation. E-commerce brought in a growth curve for brand sales, but this time from the comfort of one’s home, as strong online presence now strengthens brands, including Servis, Bata and Stylo.

International markets have also seen some local manufacturers, which are augmenting the export potential of Pakistan. The Government initiatives for encouraging local industries along with trade policies shall further boost this sector.

The Pakistani footwear industry has evolved significantly, offering the consumer a wide range from modest daily wear to luxury designer shoes. Brands continue to innovate to meet the demands of the market; they will not compromise on quality, or comfort for designs.

As the industry grows in Pakistan, Pakistani brands can achieve a definite mark on both the domestic and international markets and establish the country as a major player in the global footwear market.

Stay tuned to Brandsynario for latest news and updates

Pakistani Fan’s Hilarious Request to Kane Williamson Ahead of Champions Trophy 2025

Source: Times

New Zealand cricket star Kane Williamson found himself at the receiving end of an amusing interaction with a passionate Pakistani fan in the lead-up to the ICC Champions Trophy 2025. During the tri-series between New Zealand, Pakistan and South Africa, the moment was immediately shared across social media that showed the humour and camaraderie within the game.

The Hilarious Demand: “Score a Century Against India!”

In the now-viral video, a die-hard Pakistani fan made an unusual yet comical appeal to Williamson. Before smiling brightly, the man pleaded before the New Zealand batter, saying, “Don’t score runs against Pakistan but hit a century against India.” The lighthearted appeal left Williamson smiling in reply, which merely added to the sweetness of the moment.

Watch: Pakistan fan's hilarious request to Kane Williamson ahead of Champions Trophy 2025
Source: CricTracker

This video, now going viral on Twitter and social media, has been making both Pakistanis and Indians in the cricket stadium laugh. Commentators have used this as a topic to laugh over the hilarious and good-natured interaction of fans with the players in such a healthy exchange.

Banter in Cricket and Passion among Fans

This is the perfect example of how cricket can transcend national boundaries and bring people together through moments of joy and humour. Pakistani cricket fans are known for their passionate support for their team and this interaction with Williamson has highlighted fans’ deep emotional investment in the sport.

While Williamson does not seem poised to change the game plan any time soon over the fan’s request, this moment shows the light, playful banter that makes this sport so affectionate. Much of the popular culture surrounding player-fan camaraderie fuels the internationalistic spectacle of sports like cricket.

India vs New Zealand: Kane Williamson equals 44-year-old World Cup record of Glenn Turner | Crickit
Source: Times

Social Media Commentary and Williamson’s Sportsmanship

Following the viral clip, cricket fans from across the globe went wild on social media with their reactions. A few found it really relatable; others just loved the calm and friendly nature of Williamson as he reacted with a smile.

Read More: Younis Khan Backs Pakistan for Champions Trophy Semi-Finals

With the Champions Trophy 2025 nearing its date, this incident reminds us that cricket is more of a celebration in itself than it is a battle. It’s full of love, humour and unforgettable moments. Whether the fan will see Williamson do as requested or not, cricket viewers await to see.

Stay tuned to Brandsynario for latest news and updates

Breaking Down Mawra Hocane’s Subtle, Simple and Stunning Nikkah Look

mawra Hocane

Mawra Hocane’s nikkah photos have taken the internet by storm, leaving fans in awe of her effortlessly graceful bridal look. While everyone eagerly awaits more glimpses from her shendi, her nikkah ensemble has already become the talk of the town. The actor chose a delicate yet breathtaking outfit that perfectly captured her signature elegance. Instead of opting for the usual extravagant bridal attire, Hocane embraced tradition with a modern twist, making her look stand out in the best way possible.

From her pastel-hued lehenga to the sentimental heirloom pieces she incorporated, every detail of her outfit held meaning. Let’s take a closer look at how she struck the perfect balance between simplicity and grandeur.

Mawra Hocane's Nikkah Look
Mawra Hocane’s Nikkah Look

Mawra Hocane’s Dreamy Outfit with a Personal Touch

For her big day, Mawra Hocane wore a stunning pale blue lehenga paired with a unique koti-style short shirt, designed by Rano’s Heirlooms. The outfit featured intricate golden floral motifs accentuated with delicate pink and purple embroidery. The thick border, blending deep purple, bright pink and icy blue, added a regal touch to the outfit.

Read more: Kubra Khan Finally Confirms her Wedding Plans for February

While the embroidery and colour choices made the lehenga stand out, the addition of sentimental heirloom elements made it even more special. In a heartfelt Instagram post, Hocane expressed her gratitude to the designers, calling her outfit “absolutely magical.” She also revealed that she restored and incorporated the dupatta her mother-in-law had worn on her wedding day. To complete the sentimental value of her look, she paired it with jewellry that belonged to her husband Ameer Gilani’s grandmother, who had worn it at her own wedding over fifty years ago.

Mawra Hocane Nikkah Pictures
Mawra Hocane Nikkah details

The koti-style short shirt added a contemporary touch, enhanced by bright pink and green piping that subtly contrasted the pastel lehenga. A scallop-edged green dupatta, slightly brighter than the lehenga, completed the ensemble beautifully.

Minimal Accessories, Maximum Elegance

Hocane chose accessories that complemented her outfit without overpowering it. She wore dainty emerald green jewellry that matched the delicate green piping on her shirt. A stack of simple gold bangles added a timeless charm, while a bright pink potli with intricate golden embroidery injected a pop of vibrant colour.

Her makeup was as understated as her outfit. She went for a barely-there look, enhancing her natural beauty with a glossy nude lip, soft pink eyeshadow and just a hint of blush. The simplicity of her makeup allowed her glowing complexion to shine, adding to her ethereal bridal aura.

Mawra Hocane Nikkah Shoot Close- Ups
Mawra Hocane Nikkah Shoot Close-Ups

Mawra Hocane’s nikkah look proved that sometimes, less is more. She embraced minimalism without compromising on tradition, making her ensemble both meaningful and mesmerising. The sentimental value woven into her outfit made it even more special, proving that a bride’s attire can be both stylish and deeply personal.

Now, all eyes are on her shendi look—will she go for another subtle masterpiece or surprise us with something bold? Either way, we can’t wait to see what she wears next!

Stay tuned to Brandsynario for more news and updates

Atif Aslam Drops the Official Champions Trophy 2025 Song

atif-aslam-drops-the-official-champions-trophy-2025-song

Cricket fever is officially in the air! With just 12 days to go until the ICC Men’s Champions Trophy 2025, the excitement just got louder—thanks to Atif Aslam. The official song, “Jeeto Baazi Khel Ke”, is finally out, and fans are already vibing to it.

Produced by Abdullah Siddiqui and written by Adnan Dhool and Asfandyar Asad, this song isn’t just about music—it’s a celebration of Pakistan’s cricket culture. From the bustling streets to packed stadiums, the music video captures the raw energy, passion, and love for the game that unites fans across the world.

Atif Aslam’s Cricket Connection

Atif Aslam isn’t just lending his voice to the Champions Trophy 2025 song—he’s living his dream! Turns out, before he became a rockstar, he wanted to be a fast bowler.

“I am very fond of cricket and always wanted to be a fast bowler. I feel connected to the adrenaline of the crowd, their cheers, and the feeling of being a fan,” Atif shared.

And of course, nothing beats the hype of an India vs Pakistan clash. Atif admitted he used to count down the days for this intense rivalry. Now, he’s adding to that excitement with a song that will pump up fans before every game.

Why This Song Hits Different?

This isn’t just another tournament anthem—it’s a cricket battle cry. The song captures the spirit of the Champions Trophy 2025, where the top eight teams will go all out for the ultimate glory. With 15 high-stakes matches in just 19 days, there’s no room for mistakes. Every game will matter, and this anthem is here to set the stage on fire.

Even the ICC and PCB can’t hold back their excitement. Anurag Dahiya, ICC Chief Commercial Officer, called it a true celebration of Pakistan’s identity and urged fans to grab their tickets ASAP.

Sumair Ahmad Syed, ICC Champions Trophy 2025 Tournament Director and PCB COO, hyped up Atif’s involvement, saying: “Atif Aslam has delivered blockbuster anthems for PSL, and we have no doubt that this song will ignite the Champions Trophy stage.”

Stay tuned to Brandsynario for the latest news and updates.

VIVO Y33s Price in Pakistan: Review, Specs, Features & User Feedback

VIVO-Y33s-Price-in-Pakistan

The Vivo Y33s is an attractive option in the budget smartphone segment. It offers a blend of robust performance, impressive photography capabilities and lasting battery life—all wrapped in a sleek, modern design.

Key Specifications 

The Vivo Y33s stands out with a set of detailed specifications designed to satisfy users looking for both high-performance and practical features. Below is an in-depth breakdown of its key specifications, focusing on the camera, battery and overall performance.

VIVO Y33s Price in Pakistan: Review, Specs, Features & User Feedback
VIVO Y33s Price in Pakistan: Review, Specs, Features & User Feedback

Advanced Camera System

The Y33s is equipped with a versatile triple-camera setup that caters to a wide range of photography needs. Its 50 MP primary sensor captures sharp and vibrant images, while the addition of a 2 MP macro lens and a 2 MP depth sensor enhances close-up and portrait shots by delivering detailed textures and smooth background blurring. The 16 MP front camera also ensures that selfies and video calls are rendered with clarity, making the Y33s a competitive choice in its segment for users who value high-quality photography.

VIVO Y33s Price in Pakistan: Review, Specs, Features & User Feedback
VIVO Y33s Price in Pakistan: Review, Specs, Features & User Feedback

Enduring Battery Life

A standout feature of the Vivo Y33s is its robust 5000 mAh battery, which supports extended daily usage—even under heavy load. Coupled with 18W fast charging technology, the device minimises downtime, enabling users to quickly recharge and get back to work or play. This enduring battery performance is particularly appealing when compared to other smartphones in the same range, where longevity and reliability are major decision-making factors.

Robust Performance

Under the hood, the Y33s is powered by a MediaTek Helio G80 chipset. Its octa-core CPU configuration (featuring 2×2.0 GHz Cortex‑A75 and 6×1.8 GHz Cortex‑A55 cores) ensures smooth multitasking and efficient processing, even during intensive applications such as gaming or multimedia use. This robust performance helps maintain a fluid user experience, setting the Y33s apart from its competitors in the mid-range market.

Immersive Visual Experience

The 6.58-inch FHD+ IPS LCD brings content to life with crisp visuals and vibrant colours. Whether you’re streaming videos, browsing the web, or playing games, the display’s clarity and colour accuracy provide an engaging viewing experience. Its slim design further enhances portability, making the phone as practical as it is visually appealing.

VIVO Y33s Price in Pakistan: Review, Specs, Features & User Feedback
VIVO Y33s Price in Pakistan: Review, Specs, Features & User Feedback

Ample Memory and Storage

To support seamless operation and multitasking, the Vivo Y33s comes with 8 GB of RAM and 128 GB of internal storage. This generous allocation not only ensures smooth performance but also provides plenty of space for apps, photos and other media. Moreover, the option to expand storage via a microSD card up to 1 TB adds further flexibility for users with extensive storage needs.

Optimised Software Experience

Running on Android 11 with Funtouch OS 11.1, the device offers an intuitive and streamlined interface that complements its robust hardware. This optimised software ensures that everyday tasks and advanced applications run efficiently, contributing to an overall smooth user experience.

Current Price of Vivo Y33s in Pakistan

As of early 2025, the Vivo Y33s continues to be a competitive offering in the mid-range smartphone segment in Pakistan. Market prices for smartphones in the region can vary due to exchange rate fluctuations and local market dynamics. According to recent data from local online marketplaces and retail outlets, the Vivo Y33s is priced at approximately PKR 38,999. To help consumers make an informed purchasing decision, the table below compares the Vivo Y33s with several similar devices in Pakistan.

Device Price (PKR) Notes
Vivo Y33s 38,999 Current market price for the Vivo Y33s
Xiaomi Redmi Note 11 36,999 Strong competitor with similar specifications
Realme Narzo 50 34,999 Budget-friendly option with competitive features
Oppo A54 39,999 Comparable features with a slightly premium tag

Note: Prices are approximate and subject to change based on market trends and retailer promotions.

This comparative snapshot not only highlights the Vivo Y33s’ positioning in terms of pricing but also provides context for consumers evaluating their options in the same segment. As the smartphone market in Pakistan is highly dynamic, prospective buyers are encouraged to check the latest prices and promotions before making a final decision.

Where to buy VIVO Y33s in Pakistan

For buyers looking to purchase the Vivo Y33s in Pakistan, several trusted platforms and retailers are offering reliable service and competitive deals. Here’s an overview of where you can find this device, along with some tips on securing the best available offers:

  • Daraz.pk:
    One of Pakistan’s largest and most trusted online marketplaces, Daraz.pk frequently features competitive pricing and seasonal discounts on smartphones, including the Vivo Y33s. With a robust seller network and detailed customer reviews, Daraz.pk is a popular choice for buyers seeking authenticity and convenience.

Read More: Vivo V27 Pro Price in Pakistan

  • Telemart.pk:
    Another reputable online retailer, Telemart.pk is known for offering secure payment options and verified listings. They often bundle exclusive deals with their smartphones, ensuring that customers get good value when purchasing the Vivo Y33s. Their efficient delivery service and after-sales support further enhance the shopping experience.
  • Homeshopping.pk:
    Recognised for its wide range of authentic electronics, Homeshopping.pk frequently provides special offers and discounts on Vivo products. Customers can take advantage of regular promotions and reliable warranty support when shopping for the Vivo Y33s through this platform.
  • Authorised Vivo Retail Outlets:
    For those who prefer the traditional in-store experience, visiting official Vivo stores or authorised retailers in major cities such as Karachi, Lahore and Islamabad can be beneficial. These outlets not only guarantee genuine products but also offer personalised service and exclusive in-store deals. They are a solid option for informed, hands-on purchasing.

By exploring these options, consumers can compare prices and promotions to ensure they secure the best deal on the Vivo Y33s in Pakistan, backed by trusted sellers and reliable service.

User Reviews and Reception

User reviews and expert feedback on the Vivo Y33s reveal a generally positive reception, with many users and critics highlighting its strong performance, impressive battery life and overall value for money. Consumers frequently praise the device’s battery endurance. Equipped with a robust 5000 mAh battery and 18W fast charging, the phone has been reported to comfortably last up to two days on a single charge under moderate usage. This endurance is especially appreciated by heavy users and gamers who rely on prolonged battery performance throughout the day.

VIVO Y33s Price in Pakistan: Review, Specs, Features & User Feedback
VIVO Y33s Price in Pakistan: Review, Specs, Features & User Feedback

In terms of performance, the Vivo Y33s is well-regarded for its smooth multitasking and efficient processing, thanks to the MediaTek Helio G80 chipset. Users have commented on its ability to handle everyday applications and even light gaming with ease, though some note that it may not compete with higher-end processors in more demanding scenarios. The device’s FHD+ display and sleek, slim design also earn favourable remarks, with many appreciating its premium look and comfortable handling. However, a few critiques mention that while the camera system performs admirably in good lighting, low-light photography could be improved—a common compromise in mid-range devices.

Overall, the consensus among reviewers is that the Vivo Y33s offers a balanced mix of reliable performance and battery life at an attractive price point. Its combination of solid hardware, user-friendly software, and stylish design makes it a compelling choice for consumers seeking a dependable mid-range smartphone, even as some room for improvement remains in specific areas like low-light camera performance.

Q: What is the price of the Vivo Y33s 8GB RAM 128GB ROM in Pakistan?

A: The Vivo Y33s 8GB RAM 128GB ROM variant is currently priced at around PKR 38,999 in Pakistan. This competitive pricing reflects its strong position within the mid-range smartphone market, where it offers a solid blend of performance and features for its cost.

Q: Where can I find the best deals on the Vivo Y33s in Pakistan?

A: For those seeking the best prices and exclusive offers on the Vivo Y33s, several trusted platforms are recommended. Leading online retailers like Daraz.pk, Telemart.pk and Homeshopping.pk frequently offer attractive discounts and bundle deals on the phone. Additionally, buyers can visit authorised Vivo retail outlets in major cities such as Karachi, Lahore and Islamabad, where in-store promotions and personalised customer service are available. These sources provide a reliable and convenient way to secure the best deals.

Q: Is the Vivo Y33s worth its price?

A: Based on extensive user reviews and expert feedback, the Vivo Y33s is widely regarded as offering excellent value for money. Users appreciate its strong performance from the MediaTek Helio G80 chipset, long-lasting 5000 mAh battery with 18W fast charging and versatile triple-camera setup for everyday photography. While some reviewers note that low-light camera performance could be further improved, the overall consensus is that the device’s combination of design, functionality and performance justifies its market price, making it a smart investment in the mid-range segment.

Conclusion

The Vivo Y33s presents itself as a strong contender in the mid-range smartphone market, combining reliable performance, a versatile camera system and long battery life. Powered by the MediaTek Helio G80 chipset, the device ensures smooth multitasking and an efficient user experience, making it a solid choice for everyday use and moderate gaming. Its 50MP triple-camera setup provides impressive photography capabilities, while the 5000mAh battery with 18W fast charging offers extended usage without frequent recharging. The 6.58-inch FHD+ display enhances the viewing experience, and with 8GB RAM and 128GB storage (expandable via microSD), users have ample space for apps and media.

Priced at around PKR 38,999, the Vivo Y33s strikes a balance between affordability and premium features. It competes well with other mid-range options like the Xiaomi Redmi Note 11 and Realme Narzo 50, making it an attractive choice for budget-conscious buyers. With positive user reviews highlighting its battery performance, display quality and sleek design, the Y33s stands out as a dependable and stylish smartphone. Whether you’re a photography enthusiast, a casual gamer, or someone looking for a reliable daily driver, the Vivo Y33s offers excellent value for money.

Stay tuned to Brandsynario for the latest news and updates

Saudi Arabia Suspends Meningitis Vaccine Requirement for Umrah Pilgrims

Saudi Arabia Suspends Meningitis Vaccine Requirement for Umrah Pilgrims

In a major relief for Umrah pilgrims, the government of Saudi Arabia has suspended the requirement for the Neisseria meningitis vaccine, allowing travellers to perform Umrah without this formerly mandatory immunisation.

The General Authority of Civil Aviation has released a new circular suspending the previously announced vaccination requirement, which was set to be implemented on January 7, 2025.

Khaleej Times reported that a new directive has been issued to all airlines at Saudi Arabia’s airports, including private carriers, replacing last month’s requirement for meningitis vaccinations.

Earlier, the Health Ministry of Saudi Arabia had mandated the vaccine for all Umrah pilgrims, regardless of their visa type.

Read More: Free Luggage Facility Introduced for Umrah Pilgrims 

Meanwhile, as per the Saudi Civil Aviation Authority, travellers are now only required to show proof of polio vaccination.

Saudi General Authority of Civil Aviation stated that this regulation applies to travellers from Pakistan, Afghanistan, Nigeria, Somalia and other countries.

Travellers are required to obtain a polio vaccination certificate or an inactivated poliovirus vaccine certificate at least four weeks before arriving in Saudi Arabia.

Stay tuned to Brandsynario for the latest news and updates

Gaddafi Stadium Set for a Grand Reopening with a Spectacular Ceremony

new-led-floodlights-installed-at-gaddafi-stadium

Pakistan cricket is about to witness a historic moment! The newly revamped Gaddafi Stadium in Lahore is all set to reopen in style, and the Pakistan Cricket Board (PCB) is leaving no stone unturned to make it a night to remember.

Mohsin Naqvi Wastes No Time

PCB Chairman Mohsin Naqvi isn’t one to sit back and relax. After landing in Pakistan early Friday morning, he headed straight to Gaddafi Stadium—no break, no delays—just sheer commitment. His goal? To ensure everything is in place for a grand opening ceremony on February 7.

“This event should reflect the grandeur of the new Gaddafi Stadium,” Naqvi emphasized during his visit.

And why not? Lahore’s iconic cricket venue has undergone a massive transformation, completed in record time. The renovations have turned it into one of the most beautiful and world-class stadiums, setting a new benchmark for cricketing venues in Pakistan.

Read More: Younis Khan Backs Pakistan for Champions Trophy Semi-Finals

What to Expect at the Opening Ceremony?

Get ready for a spectacle like never before! The PCB has lined up an electrifying show, packed with music, lights, and fireworks.

Here’s what’s in store for fans on February 7:

  • Live performances by some of Pakistan’s biggest stars—Ali Zafar, Arif Lohar, and Aima Baig will take the stage.
  • Fireworks and a light show to light up the night sky.
  • A dazzling drum performance that promises to set the mood right.
  • Free entry for the public from 5:30 PM—so anyone can be part of the historic event!

And if that wasn’t enough, Prime Minister Shehbaz Sharif will be attending, making it an even bigger occasion.

After the grand opening, cricket takes center stage as Pakistan faces New Zealand on February 8. With state-of-the-art facilities now in place, both players and fans can expect a top-tier experience at the new Gaddafi Stadium.

Stay tuned to Brandsynario for the latest news and updates.

Kendrick Lamar’s Song “Not Like Us” Now a CPR Anthem: AHA

Kendrick Lamar’s Song "Not Like Us" Now a CPR Anthem: AHA

The American Heart Association (AHA) has announced that Kendrick Lamar’s song Not Like Us can be used to maintain the proper rhythm for hands-on cardiopulmonary resuscitation (CPR). The news, shared via the organisation’s Instagram account on February 4, quickly went viral, prompting humourous reactions across social media.

The track, originally released on May 4, 2024, as part of Lamar’s highly publicised rap feud with Drake, has achieved significant milestones. It was streamed 1 Billion times on Spotify within three months. At the 2025 Grammy Awards, Not Like Us won multiple categories, including Song of the Year, Record of the Year, Best Rap Song, Best Music Video and Best Rap Performance.

Read more: Kanye West Stuns at Grammys with Dramatic Weight Loss

While the AHA’s announcement did not elaborate on the song’s selection, the internet swiftly reacted with memes and jokes. Many users referenced Lamar’s ongoing rivalry with Drake, with some sarcastically suggesting the track could “bring Drake back from the dead.” Others labelled the song “the greatest diss track in history” and quipped about its impact beyond music.

Stay tuned to Brandsynario for more news and updates