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Life-Saving Drugs, Oxygen Shortage Hits Parachinar Hospitals

Life-Saving Drugs, Oxygen Shortage Hits Parachinar Hospitals

The ongoing blockade of the Parachinar-Peshawar Road for 68 days has left Kurram district residents struggling for daily-use commodities and essential medical supplies. Local markets are running short of food, including milk, while hospitals face critical shortages of lifesaving drugs and oxygen cylinders. The freezing temperatures have worsened conditions, especially for children, with doctors reporting overcrowded wards and parents taking sick children back home due to a lack of heating.

Read more: Gwadar Port ‘Fully Operational,’ Official Tells Pakistan National Assembly

Dr Zulfiqar Ali from the DHQ Hospital in Parachinar emphasized the immediate need for Liquefied Petroleum Gas for heating, oxygen cylinders for emergencies, and medicines for children. Kurram Deputy Commissioner Javedullah Mehsud stated that ongoing jirga efforts to resolve the tribal dispute causing the road blockade have reached a deadlock on certain conditions. Meanwhile, residents continue to bear the brunt of the crisis, which shows no signs of immediate resolution.

Stay tuned to Brandsynario for latest news and updates.

Mayor Karachi Murtaza Wahab inaugurates Nestlé Pakistan & Port Qasim Authority Clean and Safe Drinking Water Facility in Karachi

Mayor Karachi Murtaza Wahab inaugurates Nestlé Pakistan & Port Qasim Authority Clean and Safe Drinking water facility

KARACHI: Mayor Karachi Murtaza Wahab inaugurated Nestlé Pakistan’s first clean and safe drinking water facility in Karachi. This will cater to more than 10,000 people every day in the district of Bin Qasim Town.

Mayor Karachi Murtaza Wahab inaugurates Nestlé Pakistan & Port Qasim Authority Clean and Safe Drinking Water Facility in Karachi
Mayor Karachi Murtaza Wahab inaugurates Nestlé Pakistan & Port Qasim Authority Clean and Safe Drinking Water Facility in Karachi.

Speaking on the occasion, Murtaza Wahab said “Access to clean and safe drinking water is a basic necessity, and I am touched that Nestlé has focused its community efforts for the people of Karachi. It is a remarkable contribution, and I am hopeful that people will truly benefit from this.”

Read more: Nestlé Pakistan To Target USD 50 Million Exports By 2030

During the inauguration, Jason Avanceña, Chief Executive Officer, of Nestlé Pakistan said, “We are committed to Creating Shared Value throughout our value chain for communities. The inauguration of this ninth clean safe drinking water facility is a testament to our commitment to making a positive impact for families, communities and the planet, in line with United Nations Sustainable Development Goals.”

Nestlé Pakistan has already developed and is currently managing nine clean and safe drinking water facilities. These sites are in Sheikhupura, Kabirwala, Khanewal, Islamabad and Karachi. With the inauguration of this facility in Karachi in collaboration with Karachi Metropolitan Corporation and Port Qasim Authority, approximately 90,000 people will have access to clean and safe drinking water daily through these facilities.

Mayor Karachi Murtaza Wahab inaugurates Nestlé Pakistan & Port Qasim Authority Clean and Safe Drinking Water Facility in Karachi
Mayor Karachi Murtaza Wahab inaugurates Nestlé Pakistan & Port Qasim Authority Clean and Safe Drinking Water Facility in Karachi.

Pakistan is making considerable progress in giving access to clean drinking water, especially in Karachi. This facility will use ultrafiltration water treatment technology with the capacity to supply up to 3,000 litres per hour of clean and safe drinking water. It will utilize a multi-stage filtration process, with monitoring systems that guarantee consistent quality and a UV disinfection unit providing an extra layer of protection. The plant is also equipped with energy-efficient pumps and utilizes sustainable practices to minimize its environmental footprint.

Nestlé’s efforts under its flagship Caring for Water-Pakistan initiative, are focused on three pillars: factories, communities, and agriculture. All its Clean and Safe Drinking Water Facilities across the country are having a positive effect on communities where it operates, in line with UN SDGs 6, 13 and 17.

Stay tuned to Brandsynario for latest news and updates.

Pakistan vs South Africa ODIs – Can Rizwan Continue His Winning Streak?

mohammad-rizwan-led-pakistan-eye-australia-t20i-series-win-south-africa-ICC ODI Team of the Year 2024-pakistan-to-unveil-champions-trophy-2025-jersey-pakistan-cricketers-unite-amid-rising-tensions-with-india

The stage is set for an exciting ODI series as Pakistan takes on South Africa in a three-match contest starting tomorrow, December 17, in Paarl. With the second and third games scheduled in Cape Town (December 19) and Johannesburg (December 22), cricket fans are in for a treat.

This marks Mohammad Rizwan’s third ODI series as Pakistan’s white-ball captain, and so far, his leadership has been nothing short of spectacular. Rizwan has already guided Pakistan to a historic series win against Australia and followed it up with a victory against Zimbabwe. Will he keep the momentum going?

Read More: Jason Gillespie Slams PCB After His Resignation As Head Coach

Pakistan’s Confidence Booster

The last time Pakistan toured South Africa for an ODI series in 2021, they emerged victorious with a 2-1 win under Babar Azam’s captaincy. Although South Africa leads the head-to-head record with 52 wins in 83 matches.

Adding to their optimism is the sizzling form of young batter Saim Ayub. He was the standout performer in the T20I series, smashing a breathtaking 98* in the second game, though it came in a losing effort. If he carries this form into the ODIs, he could be a game-changer.

South Africa: Back to Full Strength

South Africa, however, won’t be an easy opponent. Their ODI squad is bolstered by the return of key players who were rested during the T20I series. With the likes of Kagiso Rabada, Heinrich Klaasen, and Temba Bavuma back in action, the Proteas look formidable.

Here’s a quick glance at their squad:

  • Key players: Kagiso Rabada, Heinrich Klaasen, and Temba Bavuma.
  • Wild cards: Marco Jansen and Tristan Stubbs, who bring an exciting mix of pace, power, and promise.

Pakistan’s Squad: Youth Meets Experience

Pakistan’s squad strikes a balance between young talent and seasoned campaigners. Shaheen Shah Afridi and Haris Rauf will lead the pace attack, while Rizwan and Babar Azam will anchor the batting lineup. Saim Ayub is the young star to watch, and Shaheen Shah Afridi’s form could also play a critical role.

rizwan-led-pakistan-eye-australia-t20i-series-win

Here’s Pakistan’s key players:

  • Batting core: Mohammad Rizwan (c), Abdullah Shafique, and Babar Azam.
  • Bowling attack: Shaheen Shah Afridi, Haris Rauf, and Naseem Shah.
  • Emerging talent: Saim Ayub and Tayyab Tahir, ready to make their mark.

Read More: Former Cricketer Slams Babar Azam-Mohammad Rizwan’s Opening Pair

For Pakistan, this series is about maintaining their winning streak under Rizwan’s leadership and building momentum ahead of future international assignments. For South Africa, it’s a chance to reclaim dominance on home soil and regain confidence after a mixed showing in the T20I series.

South Africa ODI Squad: Temba Bavuma (c), Ottneil Baartman, Tony de Zorzi, Marco Jansen, Heinrich Klaasen, Keshav Maharaj, Kwena Maphaka, Aiden Markram, David Miller, Andile Phehlukwayo, Kagiso Rabada, Tristan Stubbs, Ryan Rickelton, Tabraiz Shamsi, Rassie van der Dussen

Pakistan ODI Squad: Mohammad Rizwan (c)(wk), Abdullah Shafique, Abrar Ahmed, Babar Azam, Haris Rauf, Kamran Ghulam, Mohammad Hasnain, Muhammad Irfan Khan, Naseem Shah, Saim Ayub, Salman Ali Agha, Shaheen Shah Afridi, Sufyan Moqim, Tayyab Tahir and Usman Khan (wk)

Stay tuned to Brandsynario for the latest news and updates.

Mayotte Ravaged: Cyclone Chido’s Devastating Impact

Cyclone Chido

Cyclone Chido has left a trail of destruction in Mayotte, a French territory in the Indian Ocean. The cyclone has claimed at least 14 lives and left countless others in peril. With wind speeds exceeding 225 km/h (140 mph), the cyclone has flattened entire neighbourhoods, especially in areas where the poorest residents lived in makeshift shelters—leaving many homeless, unprotected, and injured. The devastation is severe, and rescue efforts are underway, but the path to recovery will be long and challenging.

The Impact on Mayotte

Mayotte’s 320,000 residents faced the full fury of Cyclone Chido, which tore through the island, uprooting trees, toppling power lines, and destroying homes. Makeshift settlements were particularly vulnerable, leaving many people homeless and struggling to find food, water, and shelter.

Read more: How Climate Change Is Making Infectious Diseases Worse

One resident, John Balloz, shared the terrifying experience, “The wind was so strong, I thought I wouldn’t survive. I screamed for help, thinking it was the end.” Another resident described their neighbourhood as completely wiped out, comparing it to the aftermath of a nuclear disaster.

Unfortunately, the cyclone hit an already struggling region. Mayotte’s population was heavily reliant on French financial aid. Moreover, it battles high poverty and unemployment rates, with 75% of the population below the national poverty line. The storm has only worsened these challenges, leaving communities with limited access to clean water, electricity, and essential medical services.

Rescue workers and aid supplies are flying in from mainland France and neighbouring territories. However, widespread damage to infrastructure is slowing operations. Roads are impassable, and the airport on Petite-Terre, one of Mayotte’s main islands, has suffered extensive damage. Over 15,000 homes remain without power, and phone lines are down, making communication difficult.

French President Emmanuel Macron expressed his condolences and pledged support for the devastated territory, calling the situation “exceptionally severe.” Acting Interior Minister Bruno Retailleau, who is set to visit Mayotte, warned that the death toll could rise to the hundreds or even thousands as rescue teams continue to assess the damage.

cyclone chido
Cyclone Chido

Cyclone Chido’s Wide Reach

Cyclone Chido didn’t stop at Mayotte; it also brought destruction to Mozambique, where it caused flash flooding, power outages, and structural damage. These damages were however limited to the northern provinces of Nampula and Cabo Delgado. The storm destroyed homes, schools, and healthcare facilities, leaving many without access to critical services. Aid agencies like UNICEF are working to provide clean water, sanitation, and medical care to prevent outbreaks of diseases such as cholera and malaria.

Unusually warm Indian Ocean waters, driven by climate change, have supercharged Cyclone Chido’s intensity, meteorologists believe. Unfortunately, experts are sharing that these storms will become more frequent and devastating in the future. This catastrophe will put millions of lives at risk.

Mayotte faces a long road to recovery. Luckily communities are coming together, with neighbors sheltering one another in schools and other safe spaces. However, the island urgently needs resources to rebuild homes, restore power, and ensure clean water and medical care for all.

While the rescue and aid operations continue, Cyclone Chido serves as a horrifying reminder of the growing dangers posed by climate change. The people of Mayotte and Mozambique need global solidarity to rebuild their lives and prepare for the challenges ahead.

Stay tuned to Brandsynario for more news and information.

Feroze Khan’s Mother Reveals the Dark Truth Behind his Strange Behavior

Feroze Khan and mother

Fans have always been in awe of the beautiful bond that Feroze Khan shares with his mother. Their relationship, based on mutual respect and affection, has inspired many. In early December, Feroze Khan’s mother opened up about a deeply personal experience on her recently launched YouTube channel. This channel was planned to connect with fans about life. However, she recently addressed a terrible issue—black magic and how it shattered her family’s peace.

Watch here:

The Dark Reality of Black Magic

In her conversation, Feroze Khan’s mother explained how their family was subjected to unimaginable difficulties because of black magic. She said that people do things out of jealousy to hurt others.

Talking about her experience, she shared, “We encountered fake spiritual healers who manipulated us. Sometimes it was lemons pierced with needles, other times horrifying dummy figures. These things disrupted our lives in terrifying ways.”

Impact on Feroze Khan

Feroze Khan was greatly influenced by these evil deeds. His mother told how he began to show behavioural changes, frequent illnesses, and unusual tensions at home. She even said that she found newspapers in his shoes, which caused unnecessary fights in their household.

Read more: Feroze Khan Calls For Taping Sacred Names To Prevent Misuse

A Mother’s Struggle

Feroze’s mother also shared how these experiences had been taking a toll on her health. “I lost so much hair during that time; I used to count the strands I had left,” she said. Despite her struggles, she remains strong and urges others to avoid placing blind trust in so-called spiritual healers.

A Message to Protect Ourselves

She concluded by stating the importance of prayer and self-protection. “Black magic can ruin lives, but prayers can save us. We need to rely on our faith to safeguard ourselves,” she emphasized. Her heartfelt advice resonated with her fans, making her story a lesson in resilience and the power of belief.

Stay tuned to Brandsynario for more news and updates..

Jason Gillespie Slams PCB After His Resignation As Head Coach

video-of-pakistan-head-coach-jason-gillespie-goes-viral-pcb-likely-to-appoint-a-local-head-coach-for-all-formats

The cricketing world was taken by surprise when Jason Gillespie, Pakistan’s red-ball head coach, stepped down just days before the Test series against South Africa. Appointed in April 2024, the former Australian all-rounder was seen as a key figure in revitalizing Pakistan’s Test side. So, what led to his unexpected exit?

Gillespie recently opened up in an interview with Australian media, shedding light on the reasons behind his resignation. And let’s just say, it’s a story of miscommunication, sidelining, and a cricket board struggling to find its groove.

Read More: PSL 10: Star Cricketers’ Signing Spark Conflict Among Franchises

A Promising Start That Fizzled Out

When Gillespie joined the Pakistan setup, he knew the road wouldn’t be easy. The team had seen a carousel of coaches come and go, and stability was desperately needed. Gillespie was determined to create a relaxed but focused environment for the players. “The Test side was very much on track,” he said, reflecting on his early days in the role.

However, cracks in the relationship between Gillespie and the Pakistan Cricket Board (PCB) started to show when the board made a major decision without consulting him.

The Tim Nielsen Saga

Tim Nielsen, the high-performance red-ball coach, had been working alongside Gillespie to develop the team. But when the PCB decided not to renew Nielsen’s contract, Gillespie was left completely in the dark.

coaching-carousel-whats-going-on-in-pakistan-cricket

“I was unaware of the decision not to retain Tim Nielsen,” Gillespie shared. The lack of communication didn’t sit well with him. It wasn’t just about Nielsen leaving—it was about what his departure symbolized. “This situation, along with past incidents, made me question whether I was truly needed.”

Communication Breakdown

For Gillespie, the Nielsen incident was just one of many signs of poor communication within the setup. “I found out about the new selection committee via a text message in the group chat,” he revealed. Imagine being the head coach and learning about crucial changes in your team from a WhatsApp notification.

One of the new committee’s first decisions—dropping star batter Babar Azam during the England Test series—was another shocker. Gillespie felt it symbolized the lack of coordination and clear decision-making.

Read More: Aqib Javed Steps Up: PCB’s Go-To Man For Every Position

The PCB’s approach wasn’t just affecting the coaching staff; it was impacting Gillespie’s ability to plan and strategize. “For planning purposes, I need to be informed about the squad at least a day in advance. Without these basic requirements, working becomes very difficult,” he said.

After dealing with one misstep after another, Gillespie decided it was time to step away.

Gillespie’s short stint with Pakistan was a rollercoaster. He began with a disappointing home series loss to Bangladesh but followed it up with an impressive 2-1 win over England. The team was showing signs of progress, but the off-field issues proved too much to handle.

Stay tuned to Brandsynario for the latest news and updates.

Govt Urges to Set Up Software Technology Zones in Karachi

Govt Urged to Set Up Software Technology Zones in Karachi

IT experts, analysts, and business leaders are calling for the immediate establishment of software technology zones (STZs) and software technology parks (STPs) in Karachi. Despite being Pakistan’s economic engine, the city has neither STZs nor STPs, unlike Lahore and Islamabad. These facilities are seen as crucial for strengthening Karachi’s position as a technology hub and boosting the IT and IT-enabled services (ITeS) sector.

Experts Stress the Need for Immediate Action

Speaking to The Express Tribune, IT expert and analyst Syed Saad Ali highlighted the urgent need for at least eight to ten software technology zones and multiple technology parks in Karachi. “Setting up such IT facilities will significantly boost IT exports in a short time. Public sector universities must also produce qualified talent instead of raw talent, which is of little use to the industry,” he said.

Similarly, IT analyst and Project Director at the National Incubation Centre (NIC) Karachi, Syed Azfar Hussain, stressed the transformative impact of innovation hubs. “Software and IT parks are innovation hubs that drive technological and economic growth by promoting collaboration and creativity. Karachi, with its entrepreneurial spirit, skilled talent pool, and renowned universities, is well-positioned to benefit from such an ecosystem,” he said.

He also cited global success stories, such as the Research Triangle Park (RTP) in the US, renowned for its cutting-edge innovation; Zhongguancun in Beijing, synonymous with electronic excellence; and Kista Science City in Stockholm, which produced global tech giants like Skype and Spotify. “Establishing similar parks in Karachi could unlock immense potential, spark breakthroughs, create jobs, and strengthen the city’s position as a technology powerhouse,” he added.

Read more: TECNO Mobile Receives Prestigious Award from the President of Pakistan for Technology Transformation and Financial Inclusion of Women

Business Leaders Call for Collaboration

Atif Ikram Sheikh, President of the Federation of Pakistan Chambers of Commerce and Industry (FPCCI), also asked for a software technology park to create an enabling environment for IT and ITeS exports. According to a press statement, he said Karachi faces infrastructural challenges that hinder its potential for IT exports and attracting investments.

Abu Bakar, CEO of the Pakistan Software Export Board (PSEB), visited the FPCCI head office in Karachi to discuss ways to boost the country’s IT exports. He endorsed the FPCCI’s demand for a subsidized software technology park in Karachi. “We are working aggressively to establish a large STP in Karachi to match its enormous, young, skilled, and motivated workforce,” he said.

He also pointed out the lack of private-sector investment in IT companies in Pakistan. “Globally, IT companies are often owned by large business and corporate groups, enabling rapid funding and expansion, a phenomenon largely absent in Pakistan. We need to bring private-sector domestic investment into Pakistan’s IT industry,” he added.

Govt Urged to Set Up Software Technology Zones in Karachi
Govt Urged to Set Up Software Technology Zones in Karachi

A Collaborative Path Forward

Former P@SHA Chairman Zohaib Khan emphasized the importance of cooperation between IT organisations and business councils. He proposed a joint working group between PSEB and FPCCI with clear objectives:

  • To act as a matchmaking platform between the IT industry and the business community for investment and collaboration.
  • To explore untapped export markets, such as the US, Europe, and GCC countries.
  • To recommend swift visa issuance for genuine IT exporters, service providers, exhibitors, and professionals.
  • To raise awareness about STPs and special technology zones.

Karachi has great potential to become a leading technology hub because of its entrepreneurial culture, skilled talent, and top universities. However, experts and industry leaders agree that a lack of IT infrastructure is holding the city back. Establishing software technology zones and parks could transform Karachi into a powerhouse of innovation, boost exports, and create countless job opportunities. It’s time to take decisive action and unlock Karachi’s full potential.

Stay tuned to Brandsynario for the latest news and updates

Petrol Prices Unchanged, Diesel and Kerosene Prices Reduced

The federal government has lowered petroleum prices by up to Rs3.32 per litre, effective from midnight.

The federal government has lowered petroleum prices by up to Rs3.32 per litre, effective from midnight. The Ministry of Finance announced the reduction through a notification. High-speed diesel now costs Rs3.05 less per litre, while kerosene oil is reduced by Rs3.32 per litre. Light diesel oil has also dropped by Rs2.78 per litre.

Read more: Petrol Price to Rise by 81 Paisas Per Litre from Dec 16

Despite the price cuts for diesel and kerosene, petrol remains unchanged at Rs252.10 per litre. The Ministry confirmed that these revised rates will remain valid for the next 15 days.

Stay tuned to Brandsynario for latest news and updates.

Zakir Hussain Passes Away at 73 in San Francisco

Tabla maestro Zakir Hussain passes away at 73

Tabla maestro Zakir Hussain dies at 73 in San Francisco hospital. According to Indian media reports he died because of heart-related issues. Nirmala Bachani, his manager, stated that he was hospitalised earlier as well. Known for his skill and creativity, The New York Times once described his playing as playful, with his fingers moving as fast as hummingbird wings.

Read more: Indian Singer Lucky Ali Expresses Desire To Visit Pakistan

Born in Bombay, Zakir was the son of Allah Rakha, a legendary tabla player. At just 13 years old, Zakir began his journey by arranging his first concert, a moment he often recalls. Fans and musicians worldwide are mourning his loss, honouring his role in taking Indian classical music to a global audience and inspiring generations.

Stay tuned to Brandsynario for latest news and updates.

PM Shehbaz Sharif Launches Final Polio Campaign of 2024

PM Shehbaz Sharif Launches Final Polio Campaign of 2024

Prime Minister Shehbaz Sharif launched the final anti-polio campaign of the year on Sunday to eliminate polio in the nation due to an alarming increase in cases.

The week-long campaign, which will cover 143 districts in Pakistan, starts on Monday, December 16. This important initiative is intended to provide polio drops to more than 44 million children under five years of age.

Pakistan’s Polio Challenge

Along with Afghanistan, Pakistan is one of the two countries in the world where polio is still a major problem. Children under five are most commonly afflicted by the virus, which frequently results in permanent paralysis. Despite global efforts, progress has been restricted by factors like vaccine hesitancy, false information, and security concerns.

Prime Minister Shehbaz Sharif spoke at the launch ceremony in Islamabad, acknowledging the challenges posed by the recent surge in polio cases, which now total 63 nationwide. “This is a great concern, but we are determined to win this fight against polio,” he said.

PM Shehbaz Sharif Launches Final Polio Campaign of 2024
PM Shehbaz Sharif Launches Final Polio Campaign of 2024

Appeals for Public Support

In order to safeguard their futures, the prime minister asked parents to vaccinate their children. He also thanked the Saudi government, the World Health Organisation (WHO), and the Bill & Melinda Gates Foundation for assisting Pakistan’s polio eradication efforts.

The campaign’s spokesperson, Ayesha Raza Farooq, emphasised the vaccine’s safety and effectiveness in a statement. “As a mother, I appeal to you to open your doors to polio workers. This vaccine is free, and completing the vaccination course is essential to protect children from polio and other deadly diseases,” she said.

Read more: Multan Sultans Join Forces with Polio Programme to End Polio

Focus on Balochistan: The Most Affected Province

With 26 out of the 63 nationwide cases, Balochistan has reported the highest number of cases this year. The virus has been detected in environmental samples across districts such as Chaman, Dera Bugti, and Quetta.

On December 17, a province-wide polio campaign targeting more than 2.66 million children will begin in response. In spite of severe weather, around 11,600 teams, including mobile units and fixed vaccination sites, will guarantee optimal coverage, according to Emergency Operations Centre Coordinator Inamul Haq.

Haq appealed to parents, civil society, teachers, and religious leaders to support this drive. He also warned that missing the vaccine could lead to lifelong disability.

Recognizing Frontline Workers

The contributions of frontline polio workers, who continue their efforts in challenging conditions, were widely acknowledged during the launch. These workers play a vital role in safeguarding children across Pakistan.

The final anti-polio drive of 2024 is a critical step in Pakistan’s fight to eradicate this crippling disease. With rising cases and new challenges, the success of this campaign relies on public cooperation and the collective efforts of all stakeholders. Vaccinating every child under five is not just a necessity but a duty to secure a healthier future for the nation.

Stay tuned to Brandsynario for the latest news and updates.

Karachi Experiences Mild Fog in Cold, Dry Weather

Karachi Experiences Mild Fog in Cold, Dry Weather

Karachi is experiencing cold and dry weather with mild foggy conditions during the early morning and night hours, according to the Met Office. The minimum temperature yesterday was 13.5°C, with Jinnah Terminal recording the lowest at 13.2°C. Daytime temperatures are expected to remain moderate, ranging between 26-28°C today. Northeastern winds are blowing at a speed of 12 km/h, and the morning humidity level was recorded at 31%.

Read more: Cold Wave Sweeps Across Pakistan from Karachi to Khyber

Residents can expect cold and dry conditions to prevail over the next 24 hours, with pleasant daytime weather providing some relief. Key areas such as Gulistan-e-Johar, Shara-e-Faisal, Mauripur, and Bin Qasim experienced similar minimum temperatures of around 13.5°C, marking the onset of chilly winter nights in the city.

Stay tuned to Brandsynario for latest news and updates.

Karachi Hospitals Face Gas Shortage Due to Pipeline Relocation

Karachi Hospitals Face Gas Cuts Due to Pipeline Relocation

Major facilities like Agha Khan Hospital, Liaquat National Hospital, and Saylani Welfare Trust in Karachi are set to face gas cuts as SSGC relocates pipelines for the BRT project. Residential gas supplies in nearby areas are already restricted due to profiling measures, adding to daily challenges. In Hyderabad, the situation is worsening as winter sets in, with areas like Latifabad and Qasimabad experiencing low gas pressure and supply cuts from 9 pm to 6 am. This has forced residents, especially women, to rely on expensive LPG cylinders or tandoor meals.

Read more: Gas Prices To Soar As Electricity Costs Fall: What Consumers Need To Know

While political leaders and local residents demand equitable distribution, SSGC has yet to resolve the issue. Commercial users continue to receive gas without interruption, raising concerns about fairness. Local lawmakers, including those from MQM-Pakistan, have called on the government and SSGC to prioritise households.

Stay tuned to Brandsynario for latest news and updates.

OpenAI Defends For-Profit Model Against Musk’s Lawsuit

OpenAI Defends For-Profit Model Against Musk’s Lawsuit

OpenAI has urged a federal judge to dismiss Elon Musk’s request to stop its transition to a for-profit model. The request was made in response to a lawsuit filed by Musk in August. He accused OpenAI of violating contract provisions by focusing on profit over public good. OpenAI shared emails and texts with Musk to argue that he initially supported the for-profit structure but withdrew after failing to secure majority equity and control. Musk has since launched xAI, a competing AI company. OpenAI stated in a blog post, “Musk should be competing in the marketplace rather than the courtroom.”

Read more: All We Know About Open AI’s Sora So Far

The lawsuit has also named Microsoft and other partners as defendants, alleging attempts to monopolise the generative AI market. Microsoft denied these claims, stating, “Microsoft and OpenAI are independent companies that each pursue their own strategies and compete vigorously with each other and many others.” OpenAI denied the conspiracy allegations, describing Musk’s injunction request as based on “unsupported allegations.” Judge Yvonne Gonzalez Rogers will hear Musk’s request on January 14. The outcome could impact the restructuring of OpenAI into a for-profit benefit corporation, where its nonprofit arm would retain a minority stake.

Stay tuned to Brandsynario for latest news and updates.

“It Has Been an Honour”: Amir Bids Farewell to International Cricket

Amir Bids Farewell to International Cricket

In a significant turn for Pakistan cricket, Mohammad Amir announced his retirement from international cricket, just a day after Imad Wasim announced his retirement. “It has been a great honour to play for Pakistan across all three formats. I know this is a difficult decision, but I feel this is the right time for the next generation to take the baton and elevate Pakistan cricket to new heights,” Mohammad Amir posted on X.

Read more: Imad Wasim Retires from International Cricket

Amir and Imad have been integral to Pakistan cricket’s success, contributing to iconic victories like the 2009 ICC T20 World Cup and the 2017 ICC Champions Trophy. Acknowledging their efforts, PCB Chief Operating Officer Sumair Ahmad Syed remarked, “On behalf of the PCB, I extend sincere gratitude to Amir and Imad for their services to Pakistan cricket and wish them the very best in their future endeavours.”

Stay tuned to Brandsynario for latest news and updates.

South Korean President Yoon Suk Yeol Impeached by Parliament

South Korean President Yoon Suk Yeol Impeached by Parliament

South Korea’s parliament voted on Saturday to impeach President Yoon Suk Yeol, suspending him from official responsibilities after his controversial attempt to establish martial law last week. The resolution received support from 204 parliamentarians, including members of Yoon’s own People Power Party, surpassing the minimum two-thirds majority. Prime Minister Han Duck-soo has taken on the position of acting president during the suspension.

Read more: South Korea’s President Yoon Reverses Martial Law

The Constitutional Court will now deliberate on Yoon’s fate, with six of the nine judges required to approve impeachment for his removal. A snap election will be held within 60 days if it is withdrawn. “The future of the Republic of Korea and our hope is in the hands of the people, our hope is strong. Thank you very much,” said South Korean speaker Woo Won-shik.

Today’s development comes after the first attempt to impeach the president. It failed to materialise earlier this week due to his party People Power Party’s boycott. Meanwhile, reacting to the development, PM Duk-soo said he would do his best to run the government in a stable manner. “My heart is very heavy,” the PM told reporters following the impeachment vote.

Stay tuned to Brandsynario for latest news and updates.

Netflix’s ‘Squid Game: Unleashed’ is Open For Non-Subscribers

Netflix’s Squid Game: Unleashed Is Open For Non-Subscribers

Netflix is stepping into new territory with ”Squid Game: Unleashed’,’ a multiplayer video game inspired by the streaming giant’s most-watched series. For the first time, Netflix is opening its gaming platform to non-subscribers, allowing everyone to experience the thrill. Alain Tascan, Netflix’s President of Games, stated, “Squid Game: Unleashed is all about playing with (or against) your friends in the iconic games from the series, so we’re inviting everyone into the chaos this holiday season.”

Read More: Squid Game Season 2 Earns Acclaim for Thrilling Drama

Launching next Tuesday, the game includes popular challenges like Glass Bridge and Red Light Green Light. This release precedes the second season of Squid Game, which is set to debut on December 26, 2024. Netflix also announced “Steel Paws,” a game from acclaimed developer Yu Suzuki, arriving in 2025, further expanding its gaming portfolio.

Stay tuned to Brandsynario for latest news and updates.

If Shahana Didn’t Win, Fans Would Have Gone Wild, Nadia Afghan Says

Nadia also mentioned the importance of rewarding actors who work hard for their roles. She mentioned that she admired Omair Rana's commitment.

Nadia Afghan recently spoke about her career in the entertainment world and the need for recognition of one’s work. Nadia is known for her versatile acting, having gained the hearts of millions through both her comic and serious roles.

Shahana and the Power of Recognition

Nadia’s portrayal of Shahana in the hit serial Suno Chanda is one of her most acclaimed performances. Playing the role of a loving and determined mother, Nadia nailed the part and earned praise from fans and critics alike.

Read more: Netizens Furious After Nadia Afghan Gets A Tattoo In Japanese

Although she hadn’t won awards for previous roles, her exceptional performance as Shahana led her to her first award at the Hum Awards. Nadia shared with Amna Isani on Something Haute that had she not received the award, fans would have gone ballistic, accusing the industry of ignoring such a popular character.

Creating Your Own Worth

In the interview, Nadia stressed the importance of creating one’s own worth through hard work and dedication. “You should always make headlines through your work so that the praise you receive becomes your real award,” she said. She firmly believes that it was necessary for her to receive recognition this time, as her performance in Suno Chanda was crucial to her career.

Watch here:

Honouring Dedicated Performances

Nadia also mentioned the importance of rewarding actors who work hard for their roles. She mentioned that she admired Omair Rana’s commitment to his role and that he had grown a long beard for it, which enhanced the character. Nadia mentioned that it is very important to motivate the actors and reward them for their hard work, mentioning that she felt a little let down when he did not receive an award for his work. Nadia’s reflections indicate that recognition through awards or public admiration is vital in the development of actors’ careers.

Stay tuned to Brandsynario for the latest news and updates.

Imad Wasim Retires from International Cricket

Imad Wasim Retires From International Cricket

Imad Wasim has officially announced his retirement from international cricket. The 35-year-old announced X, “Representing Pakistan on the world stage has been the greatest honour of my life, and every moment wearing the green jersey has been unforgettable.” Imad expressed gratitude for the fans’ support, adding, “Your unwavering support, love, and passion have always been my biggest strength. From the highs to the lows, your encouragement has pushed me to give my best for our beloved country.”

Read more: The Top Pakistani Gamers Making Waves In Esports

While stepping away from international cricket, Imad remains committed to the sport. He stated, “While this chapter comes to an end, I look forward to continuing my journey in cricket through domestic and franchise cricket, and I hope to keep entertaining you all in new ways.” Having represented Pakistan in 55 ODIs and 75 T20Is since his debut in May 2015, Imad contributed significantly, including being part of the victorious 2017 ICC Champions Trophy squad. Fans will remember his contributions and his journey in franchise cricket will keep them connected to his performances.

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GTA 6 Wins Most Anticipated Game at The Game Awards 2024

GTA 6

GTA 6, a game yet to be released, has won its first award at The Game Awards 2024. The Rockstar Games’ title is currently targeting a Fall 2025 release window, sending the gaming community into a frenzy.

Other nominees included Death Stranding 2: On the Beach, Ghost of Yotei, Metroid Prime 4:Beyond, and Monster Hunter Wilds. If nothing else, GTA 6 winning the award out of all the famous names shows how much fans are looking forward to the new title.

Read More: Rockstar Games Uses Hype for GTA 6 Trailer Delay

Extraordinary Yet Amusing 

Despite the extraordinary award, no one from the GTA 6 team was present when the announcement was made at The Game Awards. Geoff moved right past when the audience started clapping, beginning to announce the next category winners. This, unfortunately, didn’t give the fans a chance to hear from the makers of the game.

The Game Awards
The Game Awards

Rumours of a Possible Delay 

Unfortunately, the excitement from fans did not last very long. Rumours of potential delay began looming and fans are clearly not taking them very well. Recently, Jason Schreier, one of the most well-known video game journalists in recent history, said on a podcast that he’d be shocked if the game even made it next year.

“I think it will probably slip again because Rockstar Games always slip… But as of right now, Take-Two is saying they’re still on track. Let’s see if that’s the case in a few months,” he added.

From Most Wanted to Most Anticipated 

Last month at the Golden Joystick Awards, Grand Theft Auto Sequel won the award for the Most Wanted Game. This award was received by a Rockstar representative. With Rockstar Games winning two awards one after another, fans can’t help but be amused.

With the award win, fans of GTA 6 are more excited than ever to indulge in the game. Only time will tell when that happens.

Stay tuned to Brandsynario for latest news and updates.

The Sweet Success of Crumble’s Marketing- Lets Dissect

Crumble Pakistan

Crumble Pakistan has rewired the definition of what dessert marketing could be, putting together a very bold yet unconventional approach that includes untamed humour, pop-culture references, and viral trends. The end result: a brand that feels way more like your meme-obsessed BFF than the traditional dessert house. With more than 203,000 Instagram followers and posts consistently racking in hundreds of thousands of views, Crumble has nailed the code to Gen Z communication.

Crumble’s Instagram lives off memes: funny, meaningless, and joyfully disorderly. Instead of overt advertising, their approach is to plant their products in laugh-out-loud situations. Whether riffing on popular meme formats or coming up with entirely new content, Crumble stays relevant without ever being intrusive.

India v/s pakistan : r/indianmemer
Source: Crumble

One of the best examples is Meowbaksh, an imaginary cat who speaks in funny, laugh-out-loud, and sometimes cringe-worthy conversations filled with viral references. The mascot has become a cult figure because he effortlessly sneaks Crumble’s sweet treats into trending conversations. Often, posts featuring Meowbaksh rack up thousands of likes and comments, making him the feline MVP of the brand.

 

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A post shared by Crumble (@crumblepakistan)

Viral Characters and Topical Content

Crumble doesn’t depend on a single mascot. Their weird product box, which is a human-sized prop, often pops up in weird situations, delivering punchlines or subtly promoting their offerings. From roasting popular TV dramas to celebrating Pakistan’s Independence Day with cookie-themed posts, Crumble’s knack for staying topical keeps their audience hooked.

Even a mundane delivery mishap caused Crumble to develop a playful rivalry with India’s Blinkit that ultimately transformed into a meme war. And in this digital banter across borders, the feud became yet another engagement win for Crumble.

Even on normally stuffy platforms like LinkedIn, they inject some lightheartedness by writing a funny scenario or situation on hiring announcements. By upholding this same tone on all fronts, Crumble proves that even in corporate culture, being humorous can be relatable.

Crumble menu in Rawalpindi | Food Delivery Rawalpindi | foodpanda
Source: FoodPanda

The Blueprint for Success

Crumble Pakistan’s strategy is a good example of how meme marketing can create brand loyalty. With a dash of humor and a sprinkle of creativity, the brand has managed to create a community that doesn’t just consume desserts but actively engages with the Crumble experience.

Read More Crumble Takes a Dig at Blinkit, Again!

For businesses looking to hook in Gen Z, Crumble’s Instagram is a must-study case of how to sweeten the deal with a dose of humor.

Stay tuned to Brandsynario for latest news and updates.