The renowned footwear company, Nike is making its way into the metaverse too now, it seems. And as expected from a company of their caliber, they have done so by buying a company that makes virtual sneakers.
The apparel giant has officially acquired RTFKT Studios. The latter is a leading brand with cutting edge-innovation in delivering collectibles such as gaming and, of course, sneakers.
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Nike announced the acquisition
John Donahoe, President and CEO of NIKE said:
“This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming, and culture. We’re acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities.”
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RTFKT Studios
RTFKT went to announce the acquisition in their own signature way. They published an animated clip of their sneakers that are now in Nike ownership. RTFKT was founded in 2020. The pioneering brand that redefines boundaries of physical and digital value was established by Benoit Pagotto, Chris Le, and Steven Vasilev. They excel in rolling out the latest in-game engines, NFTs, blockchain authentication, and augmented reality to enhance your virtual experiences.
We will continue to evolve our brand, innovations, products and community with NIKE resources and talents. NIKE is the only brand in the world we always looked up to and got inspired by when starting RTFKT. Read more about this historic moment here 👁🗨https://t.co/yONeKsAl5L pic.twitter.com/rDfNT6P9fs
— RTFKT Studios (@RTFKTstudios) December 13, 2021
Benoit Pagotto said:
“This is a unique opportunity to build the RTFKT brand and we are excited to benefit from Nike’s foundational strength and expertise to build the communities we love. Nike is the only brand in the world that shares the deep passion we all have for innovation, creativity, and community, and we’re excited to grow our brand which was fully formed in the metaverse.”
Nike – RTFKT Studios
What will this acquisition look like? The website of RTFKT Studios links the visitor to the Metamask wallets immediately. The NFT owners can verify purchases that way. At any point later in time, should you choose to enter the VR world, the NFT items you own the rights to will materialize in front of you. This is what Nike is aiming to geet for their brand through the acquisition.
The deal was announced by the apparel giant by positioning RTFKT’s lightning bolt-style logo with their signature swoosh.
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