Pakistani channels’ morning shows are infamous for tapping into or kickstarting controversies almost every other day. Well, the popular host, Nida Yasir has landed herself in yet another controversy for an episode themed around saas-bahu. This time she had invited pairs of mother and daughter-in-law to talk about the issues they were having that led to fights.
Viral clip of Nida Yasir show
The idea behind the saas-bahu talk may just be nice. People should indeed talk their problems out. Not talking about what they are struggling with leads to the wound festering. And that becomes the basis of the saas-bahu fights most of our Pakistani dramas are based on.
Well, Nida Yasir invited the pairs and told them to give their point of view of what might be the struggle and how the other person is falling into the expectation arena. In the clip, you can see the mother-in-law saying that she is not happy with her bahu being a working woman. She says that she was indeed looking for an educated and beautiful woman for her son but one who chooses to stay home. This statement in itself is numerous levels of problematic but let’s focus on the fact that Nadia raised the matter on a public platform.
Nida Yasir just topped her own problematic af standards on this show where she invited saas bahus to complain about each other.
Like here, a saas claims she hired a marriage bureau to find her a “perfect” bahu who is educated BUT MUST stay home – only to discover she’s “phuar”.🙃 pic.twitter.com/sK24FDOyiC
— Kanwal Ahmed (@kanwalful) November 17, 2021
Morning show content
What is terrifying is that not only were Pakistani dramas overflowing with the saas-bahu masala, now the morning shows will be rampant with it too. Nida is usually the initiator, and other morning shows follow suit. She used to have celebrities have pretend-weddings/. And when it wasn’t celebrities, she would have underprivileged people marry on her show. This sparked a whole theme of weddings on morning shows. Soon, everyone was doing it.
There was another instance where morning shows began having makeup artists prepare brides, or Mehendi artists applying bridal Mehendi. All of this, just for ratings? And now, to maintain ratings, the host invited saas-bahu to have a fight on-air; how low can the shows get?
Netizens were not happy
The netizens on any platform the video was posted, were not happy. They expressed disgust at the idea behind these shows. But that also leads to one asking, if these many people are hateful of the content, why then are these shows getting TRPs; why do show creators get the opportunity to say, ‘But we get TRPs so, we’ll keep producing.’
Its 21st century bhyeee!!!agey barho.electronic media ko wisely use kren to educate people but…..too much to expect from nida yasir
— Dr.Sidrah (@Sidrah1203) November 18, 2021
The problem is as long as there is viewership for such content you & i can complain all we want we will keep seeing such programmes.
Why do u think saas bahu star plus dramas were a popular hit in pakistan bcos majority of the people want to see such stuff.
— Sheikh Raheel (@Sheiikhster) November 17, 2021
We need to take it seriously Sobiah.
Millions watch her show & they reinforce these outdated stereotypes
— Sophia Ahmed (@sophiaahmed) November 17, 2021
Welp nothing can be done about this chief. This mentality ain't going away with a change of government. There needs to be a radical socio-economic shift coupled with educational reforms to begin to change this mentality. Oh and yes things aren't changing for the next 50 years lol
— Asil 🪐 (@artemisinfur) November 17, 2021
Until when will we get such derogatory shows? The netizens are asking you, Nida!
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