New Advertising Rates for Pakistani News Channels Proposed

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TV AD Rates

Pakistan has witnessed many changes, be it at a lower level or a drastic level ever since Prime Minister Imran Khan and his political party- Pakistan Tehreek-e-Insaaf took over. One of these changes includes the reconsideration of rates for campaigns on Television.

According to the latest tweet by Federal Minister of Information Fawad Chaudhary has shared that the government has revised the rates for television ads for campaigns and public service messages.

The tweet reads:

PTCL

The Govt of Pakistan after due deliberation and considering the rates charges by Pvt Channels has evaluated the new rates which are fair & reasonable for release of Public Sector Ads/campaigns.

Valid for all Federal/Prov Govts, Autonomous bodies & Organisations from 27th Dec 2018

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Present Rates vs New Rates

S. No TV Channel AD/Campaign Duration Current Rate New Rate (per minute) Rate Difference
1 Aaj News 60 seconds 175,000 45,000 130,000
2 Abb Tak 60 seconds 245,000 35,000 210,000
3 Apna TV 60 seconds 210,000 25,000 185,000
4 ARY News 60 seconds 245,000 91,000 154,000
5 Business Plus 60 seconds 182,000 12,000 170,000
6 Capital TV 60 seconds 210,000 25,000 185,000
7 Channel 24 60 seconds 175,000 30,000 145,000
8 Channel 5 60 seconds 175,000 5,000 170,000
9 City 42 60 seconds 210,000 15,000 195,000
10 Dawn News 60 seconds 210,000 55,000 155,000
11 Din News 60 seconds 210,000 10,000 200,000
12 Dunya News 60 seconds 273,000 75,000 198,000
13 Express-News 60 seconds 245,000 65,000 180,000
14 Geo News 60 seconds 290,000 89,000 201,000
15 GNN 60 seconds 122,500 10,000 112,500
16 K-2 60 seconds 140,000 6,000 134,000
17 K-21 60 seconds 210,000 10,000 200,000
18 Khyber News 60 seconds 210,000 15,000 195,000
19 KTN News 60 seconds 210,000 30,000 180,000
20 Mashriq TV 60 seconds 105,000 8,000 97,000
21 Neo News 60 seconds 210,000 15,000 195,000
22 News One 60 seconds 240,000 35,000 205,000
23 Public TV 60 seconds 35,000 -35,000
24 Punjab TV 60 seconds 105,000 10,000 95,000
25 Royal News 60 seconds 175,000 5,000 170,000
26 Roze News 60 seconds 245,000 5,000 240,000
27 Sama TV 60 seconds 245,000 85,000 160,000
28 Sindh TV 60 seconds 210,000 12,000 198,000
29 Such TV 60 seconds 147,000 10,000 137,000
30 VSH 60 seconds 175,000 5,000 170,000
31 Waseb TV 60 seconds 190,000 10,000 180,000
32 7 News 60 seconds 227,500 12,000 215,500
33 Star Aisa 60 seconds 130,000 3,000 127,000
34 92 News 60 seconds 245,000 45,000 200,000
35 Lahore News 60 seconds 210,000 15,000 195,000
36 Hum News 60 seconds 245,000 45,000 200,000

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According to the chart, brands and the government and even NGOs can save more than 200,000 because of the new rates.

This will encourage several smaller brands to display and market their products on national television on some of the most top channels.

*Note- These rates are not yet final and have been sent ahead for the final confirmation. Once approved, a final rate list will be distributed to all channels.

Social Media Reactions Towards News Rates

Social media seemed quite ecstatic after the minister tweeted about the new rates. Here’s what Pakistanis had to say:

News Channel Rates

What is you stance on this news? Do you agree with the new rates?

Stay tuned to Brandsynario for more news and updates.

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