Instagram has been experimenting with a new feature in which it hides a post’s like count.
Reportedly, users will still be able to tap on the heart icon and will function as it does but the count will not show.
The feature was first picked up by Jane Manchun Wong who is often hunting for such details on Insta and Twitter. She shared an image to show what the new feature looks like without the counter.
In the image, there is a small description by Instagram which reads:
We want your followers to focus on what you share, not how many likes your posts get. During this test, only the person who shared a post will see the total number of likes it gets.
In a statement to The Verge, Insta officials have shared:
We’re not testing this at the moment, but exploring ways to reduce pressure on Instagram is something we’re always thinking about.
We have now to see if Instagram goes ahead with this experiment or will it drop the idea overall. Time will tell for this one.
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