KIA is at the forefront of inspiring global fans as it continues to put its dedication forward related to FIFA world cup activities. World Cup might be over but KIA is still putting forward its recent campaign ‘Inspiration; It’s in all of us,’ to recognize and acknowledge sports activities worldwide.
KIA – FIFA World Cup Partner
Following the triumph of FIFA, the official automobile partner of the world cup is continuing to commit to exciting fans dedicated to sports activities.
As part of its world cup activity, KIA managed to mobilize 297 cars and 70 KIA-branded buses during the FIFA World Cup 2022 period. These transport facilities helped fans, players, referees, management, and staff with convenient and safe mobility to and from the ground and fan camps. The fleet included 80 eco-friendly Kia vehicles (30 EV6 GT-Line, 30 Sorento Plug-in Hybrid, and 20 Niro Plug-in Hybrid) which contributed to the aim of creating a sustainable World Cup.
Amongst the KIA lineup, the EV6 GT-Line was the first ever fully EV that was used at the FIFA World Cup. Meanwhile, it also represented KIA’s global sustainable activities in the Middle East, where eco-friendly vehicles are currently less popular.
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KIA’s Official Documentary
KIA also launched a documentary to commemorate the occasion under the name of ‘Road to Inspiration’. The documentary featured some of the legendary players Mikaël Silvestre from France and Nigel de Jong from the Netherlands. The documentary helped the international sports presenter Adam Hunt while navigating Qatar with the EV6 GT-Line.
Amongst all the activities KIA’s ‘Ground of Inspiration’ also attracted fans from all over the world with its creative display of the Kia EV9 Concept which represented adventure and the creation of an exemplary lifestyle in an art form.
The EV6 GT presentation was also followed by the Kia EV9 which is the most powerful Kia production vehicle ever with 576-HP and the performance of acceleration from 0 to 100km/h in 3.5 seconds. The latter was stationed for fan viewing at Al Bayt Stadium and Sportage at Khalifa International Stadium.
“The success of every element of the FIFA World Cup 2022 – from KIA’s brand activations and the smooth running of the tournament, to the most magical and memorable moments on the pitch – boils down to individuals inspired to come together as a team to achieve a greater goal. It is with this spirit that we now look ahead to the continued impact of our other partnerships in the world of sports, providing a variety of opportunities to experience the present and future of Kia and to join our movement”, said Chang Sung Ryu, Senior Vice President and Head of the Purchase CX Design Sub-division.
KIA’s Upcoming Plans
Since the world cup is officially over, the Auto vehicle brand is still aiming to establish a landmark in the world of sports with its lineup of future activities. KIA is planning to support future sports milestones with a comparable global appeal as the brand is all set to launch at the Australian Open 2023 as it features its inspirational technology and services to the world.
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KIA has also been previously sponsoring the Australian open for many years. However, this will be the first time that the brand is going back to where it started after getting sponsorship with the world’s biggest event which makes fans look forward to what is yet to come.
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