Heinz Shows the Proper way to Pour Ketchup with its New Label Design!


Heinz ketchup was first introduced in 1876. It has been adding flavour to our favourite hot dogs, French fries, burgers and other delights for over a century.

However, it seems that there are still some people who do not truly know how to pour it without making a mess, until now.

Heinz has released a new bottle that tries to educate us on how to finally pour correctly.

The Pour-Perfect bottle features a tilted label at a position that the brand refers to as “the perfect pouring angle.”


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A Heinz Canada spokesperson told Food & Wine that the perfect angle is between 35 and 45 degrees, so you should hold your bottle a little closer to a horizontal position than a vertical one.

The angle allows a generous flow of ketchup that is enough for you to enjoy the flavour. For now, this bottle is only available in Canada.

According to Brian Neumann, senior brand manager at Kraft Heinz Canada, the brand wants to strengthen the emotional connection with the consumers.

“This year, we have focused our marketing on reinforcing the emotional connection fans have with the brand in clever and ownable ways. …We’re always thinking of fun, cheeky ways we can highlight the iconic and timeless nature of the product to give our consumers a smile.”


Sadly, the trick only works for the right-handed lot.

Have a look at the Twitter reactions:

Are you one of those people who have a tough time pouring its ketchup out of glass bottles? If yes, do the math and obtain the perfect pour until these bottles are available in Pakistan.

Share your feedback regarding the repositioning of the label.

Stay tuned to Brandsynario for more news and updates.

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