Tech-titan Facebook has unveiled its new logo. The corporate identity has been designed to represent the company as the parent of Facebook, Instagram, WhatsApp, and more.

Although the label reads facebook, the color coordination, and bland, generic look hint something else.

Reportedly, the logo is supposed to be put to use in the “coming weeks” within Facebook products and marketing materials.

We had heard earlier that Facebook would soon do something like this and add their logo to their products to show ownership.

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According to the company, the new corporate identity uses custom typography and is “designed for clarity,” with the goal of creating a “visual distinction between the company and app.”

Facebook says the goal of including “from Facebook” is to let people know that its apps have “shared infrastructure” and rely on many of the same teams. “People should know which companies make the products they use,” writes Antonio Lucio, Facebook’s chief marketing officer.

Furthermore, Lucio added that the company even considered renaming the parent company, however, the idea was dropped.

There’s still a question in the pipeline whether changing the logo will help the company come out of the dark times they have had to face especially after the Cambridge Analytica scandal and everything else that followed.

What do you think about the revamp? Share your thoughts with us in the comments below.

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