credits: AppInventiv

Social media has been going head-over-heels about an application called FaceApp. The application uses technology to either make an individual look younger than their age or even older.

Pictures of family members, friends, and even celebs have been making rounds as #faceappchallenge posts are not slowing down.

However, experts have warned users that this Russian application can still access a user’s images even if they do not give it permission.

A security concern has come forth as a clause in the app states that it can access, store and use images from your camera roll, without your permission.

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James Whatley, a strategist from Digitas. UK, posted an excerpt on his Twitter page.

It reads: ‘You grant FaceApp a perpetual, irrevocable… royalty-free… license to use, adapt, publish, distribute your user content… in all media formats… when you post or otherwise share.’

According to DailyMail, FaceApp is allowed to use your name, username ‘or any likeness provided’ in any media format without compensation and you won’t have any ability to take it down or complain about it.

It also will not compensate you for this material and it will retain the image long after you’ve deleted the app.

Twitter users have also pointed to the app’s Russian origins — FaceApp is owned by a company, Wireless Lab, which is based in St. Petersburg.

Furthermore, according to TechCrunch, the application is also able to access photos on iPhones as well despite the permission being set to ‘never’.

Futurist and Business Technology expert Steve Sammartino told Australian journalist Ben Fordham that people need to be careful when using the app.

‘Your face is now a form of copyright where you need to be really careful who you give permission to access your biometric data.

‘If you start using that willy nilly, in the future when we’re using our face to access things, like our money and credit cards, then what we’ve done is we’ve handed the keys to others.’

Stay safe and stay tuned to Brandsynario for more news and updates.

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