Careem is known for its witty and smart marketing campaigns that usually display out-of-the-box creativity.
However, the brand took a very different twist in their latest campaign to promote its Careem Bike service.
The billboard reads ‘apni shaadi se bhaagna ho tou Careem Bike karo!’ (If you want to run away from your own wedding call a Careem Bike). The billboard also had a girl all dolled up for her wedding who is ready to become a ‘runaway bride’.
While some have called the campaign light-hearted humor and creative, others have called out the brand claiming that they have stepped to an all-time low by promoting such actions. The copy used goes against the cultural values and traditions and encourages unconventional behavior. On the flip side, it does raise the issue of forced marriages.
Umar Majeed, the Founder, and Owner of HonexTech, Doughlicious, and Nutright shared the image on a Facebook page by the name of Khalid Alvi Marketing Next (KAMN).
Unforeseen Outcome of Careem Bike Campaign
What Careem surely did not plan for was the reaction of individuals especially when the people of Pakistan started hitting back at the ride-hailing service by giving negative reviews on the App and PlayStore.
Celebrities React to Careem’s Campaign
Here are the anti-Careem supporters:
Dnt play with our Norms and culture For ur Business Here…find some sensible script which will get Careem some respect not attention! #Careem
— VEENA MALIK (@iVeenaKhan) March 18, 2019
While these celebs are on #teamcareem:
I don’t understand how people can be triggered by free will. Usko nahi kerni shadi, would bhaag Rahi hai, tumhay Kya hai? Aur acha hai #Careem Kay sath bhaag Rahi hai, not some Anwar @CareemPAK pic.twitter.com/EecqznNMmy
— Ali Gul Pir (@Aligulpir) March 18, 2019
Abhi to shaadi pai itna kharcha kiya hai to phir ride pai kyoun kanjoosi, koi car ride hee karva lo, tire mein dupatta bhi nahein phassay ga aur chupna bhi asaan. #careem #CareemAd pic.twitter.com/43JHMJnKEd
— Mooroo (@Mooroo4) March 18, 2019
Social Media Reacts to Careem’s Campaign
What do you think about Careem’s campaign? Share your thoughts with us in the comments below.
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