This week, social media had a meltdown after Careem’s latest billboard, featuring a runaway bride sparked a massive debate.

In a bid to promote its bike service, the ride-hailing brand launched a marketing campaign with a catchphrase ‘Apni Shadi se Bhagna hai to Careem Bike karwao’ (If you want to run away from your own wedding call a Careem Bike).

The dolled up ‘dulhan’ flaunting cool sunglasses looked all set to flee from her own marriage ceremony.

While some have called the campaign light-hearted humor and creative, others have called out the brand claiming that they have stepped to an all-time low by promoting such actions. The copy used goes against the cultural values and traditions and encourages unconventional behavior. On the flip side, it raised the issue of forced marriages.

Careem’s Latest Campaign Sparks A Debate on Social Media!

Meanwhile, brands have decided to cash on this controversy by trolling Careem for the contentious campaign.

Daraz Takes a Dig to Sell its Lastest E-commerce product- automobiles

Aik dafa ki investment, zindagi bhar ka sukoon! Happy Shopping! Careem#JoChahayPakistan Shop now:

Posted by Daraz Online Shopping on Tuesday, March 19, 2019

Service Tyres too came up with a witty comeback

Tyre aur rishta bharosay pe chalta hai. Careem Daraz Online Shopping#RishteyPeGrip

Posted by Servis Tyres on Wednesday, March 20, 2019

And OLX just made us all laugh with its ‘Kareem’ pun!

Find all kind of bikes on OLX. IT | SEARCH IT | BUY IT

Posted by OLX Pakistan on Wednesday, March 20, 2019

Social media agency, Linking Media schooled Careem for targetting cultural norms

Targetting cultural norms has never been a good marketing strategy. I repeat, NEVER!!#Linkingmedia #Letsgetlinked #Agencylife #Marketinggame #Thinkbeforeyouadvertise

Posted by Linking Media on Tuesday, March 19, 2019

Careem & Uber Prohibited from Entering Airport Premises!

What do you think about Careem’s campaign? Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.