Let’s face it, no matter how much you liked a movie or TV show, you would still want to make a few tweaks to suit the narrative to your perspective. I know everyone would have wanted to change the ending of Game of Thrones!

There must be a sequel to a franchise you’d wish you could make. Fortunately for cinema lovers, this could become a reality very soon!

Fable, a San Francisco-based startup backed by Amazon, has unveiled Showrunner (“The Netflix of AI”), a platform that has the potential to reshape the entertainment world by creating a two-way experience between the creators and viewers.

Let’s Users Create Their TV Show in Minutes

The interactive AI startup released its first AI show, “Exit Valley,” an animated satire of Silicon Valley featuring major characters like Elon Musk and Sam Altman. The team behind Fable’s productions includes veterans from Pixar and Oculus.

Although it is still a new phenomenon, these original works could be just the tip of the iceberg as Showrunner revolutionises the entertainment industry.

Using prompts, users can create their personal animated series or scenes from scratch. They also have the option of building on an already existing storyline, adding spinoffs, sequels, or new episodes based on existing narratives.

Furthermore, it can also become a powerful social experience. Users can cast themselves or their friends into episodes, adding a strong degree of interaction, relevance, and relatability to their creation.

Speaking on the capabilities of his platform, Fable CEO Edward Saatchi said:

“What I love about that is, it’s not just saying this is a tool in the toolbox, or this is just a pencil in the hands of a filmmaker, writer, or artist. It’s not just a tool, it is becoming intelligent and creative by itself.” 

In effect, Showrunner is transforming passive viewership into an interactive and immersive user experience, representing a major shift towards two-way entertainment.

The Future of Streaming is Now in the Users’ Hands

Amazon’s investment in Showrunner heralds a massive leap into a new era of entertainment. The days of passive consumption are behind us as AI has empowered users to become content creators.

Storytelling has become radically democratised as users can animate and personalise their creations. It distributes creative power and control between the content creators and their fan base, shifting the dynamics.

Stay tuned to Brandsynario for the latest news and updates