The fourth-generation Toyota Prius is the modern day icon with unparalleled efficiency. Recently debuted in Pakistan, Toyota Prius is dynamic with its sharp and bold exterior, spacious interior, proven performance and advanced safety features.

Being the first mass-produced hybrid car, it is delivering innovations to make a difference with revolutionary Hybrid Synergy Drive (HSD). Here is a detailed overview of Toyota Prius:


The sharp and confident design takes leads Toyota Prius ahead. The fusing energetic styling, distinctive sporty look with lower grille create ample space. The stylish LED headlight increases visibility in night and front fog lamps with special daytime running light add convenience. The sleek design rear fog lamps and eye catchy trapezoidal LED rear combination lamps consume less power and give a prestigious feel.

There are aero-stabilizing fins on wing mirrors designed to reduce air resistance, for enhanced aerodynamic performance. The wedge-shaped, 15-inch lightweight aluminum wheels are aesthetically superb and astounding.


The roomy interior of the Prius is ergonomically structured for a comfortable driving and riding experience. The driver and front passenger have the facility of lightweight power seats whereas for the back seaters, 60:40 folding rear seats with easy-to-use seatback lever are comforting.

The exquisite dashboard and multi-function steering wheel switches give drivers effortless control over the ride. The Multi Information Display (MID) show everything about car functions and systems on its screen. Compatible with your smartphones, the 7-in, ultra-responsive touch screen audio system will make you move and groove.


Equipped with Hybrid Synergy Drive (HSD), Toyota Prius gives a power packed performance without consuming high power. It gets combined with a highly efficient 1.8 L gasoline engine and powerful electric motor to deliver seamless acceleration, high fuel efficiency and low emissions.

The engine automatically cuts out when the car stops or slows down while in traffic. Even while driving, the engine will cut out in response to various driving conditions. At start-up, the Toyota Prius drives only with the motor. The drive switch mode enables you to switch between these driving modes Normal, Eco, Power and EV instantly.

Advanced Safety Features

Toyota Prius is engineered for safety and absolute peace of mind. Its body is designed on crash safety pattern which keeps the car and passengers safe in case of collision.

The 6 SRS Air Bags are for your overall protection upon collision. Anti-Lock Braking System (ABS) helps you to stay in control.

It prevents the wheels from locking up when braking on slippery roads, or during sudden braking, while the EBD optimises the distribution of braking force in various driving conditions.

Vehicle Stability Control (VSC) and Traction Control (TRC) keeps your vehicle stabilized and on trach with full control.  The front and rear disc brakes provide excellent and reliable stopping power at once. A moving grid-line rear camera helps in smooth reversing when parking at a 90-degree angle or parallel parking.


The price tag of Toyota Prius (4th Gen) is reasonable keeping in mind its luxurious and being a hybrid car. It is available in Pakistan at PKR. 4,499,000/-. It will be interesting to see what does it show up in sales after few months.

Stay tuned to Brandsynario for more news and updates.

Edited By: Anusha Sachwani

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