Twitter’s new Engage app, released on June 21, “gives creators, celebrities, and public figures a better way to connect with fans and influencers”.

The Engage app has been designed for those with large numbers of followers to communicate and interact with their fan bases. In a blog post, Twitter’s Senior Product Manager Matt Dennebaum explains that the app allows users to access data and insights in real time, highlight important follows and @mentions, and track and review users’ own posts.

While the app is targeted to celebrities and public figures, anyone with a Twitter account can download the app, even if the account is not verified, unlike Twitter’s previous Mentions app.

Old Yahoo Messenger App To Shut Down By August 5th

Twitter Engage is currently only available on iOS in the United States.