Toyota Dominates Interbrand’s 2020 Best Global Brands List!

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Toyota Dominates Interbrand’s 2020 Best Global Brands List!
PC: Toyota Motor Corp

Each year, Interbrand takes out its Best Global Brands List. The list is based on the brand’s current value. Interbrand’s 2020 Best Global Brands List features not five or ten but fifteen automotive titans in the top 100!

Toyota dominated the list as the most valuable automotive brand worldwide, being valued at USD51.595 million (estimated).

Though this value is 8% less than last year, it is still good enough to secure the #1 spot. At the same time, Toyota ranks on #7 on the 2020 Global Brands List overall.

Mercedes-Benz follows closely as the second-highest (38 on overall list) valued auto brand valued at an estimated USD49.268m. BMW follows #3 (#11 on the overall list) with its estimated value at USD39.756m.

Interbrand’s 2020 Best Global Brands List – Automotive

With a significant 11% dip in brand value to USD21.694 billion, Honda secured the 4th position among automobile brands, followed by Hyundai, which gained 1% in brand value of USD14.295 billion 5th spot.

EV titan Tesla re-entered the top 100 list shooting to the 6th position with a brand value of USD12.785 million. We can say here that we aren’t surprised that Tesla has made it to the top 10 (#40 on overall list) after a brilliant year for Elon Musk and the company.

The other automotive manufacturers who have made it to the list are valued as followed:

7. Ford – USD12.568M (#42 rank overall)
8. Audi – USD12.428M (#44 rank overall)
9. Volkswagen – USD12.267M (#47 rank overall)
10. Porsche – USD11.301M (#55 rank overall)
11. Nissan – USD10.553M (#59 rank overall)
12. Ferrari – USD6.379M (#79 rank overall)
13. KIA – USD5.830M (#86 rank overall)
14. Land Rover – USD.5.077M (#93 rank overall)
15. Mini – USD4.965M (#95 rank overall)

Interbrand’s 2020 Best Global Brands List
PC: Interbrand

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Decline In Brand Value

Nearly all the automotive brands in the top 100 list this year have witnessed a decline in their value. Excluding Hyundai (+1% increase) and Tesla (re-entry), all others have witnessed a decline of up to 13%.

Ford dropped to 7th place and 42nd overall after a 12% decline to USD12.568 million. VW Group occupied the next three spots, with Audi taking the 8th place (44th overall), Volkswagen in 9th place (47th overall), and Porsche in 10th (55th overall). The German trio witnessed their brand values declined by 2%, 5%, and 3%, respectively.

Nissan followed the trio with an 8% drop in brand value to USD10.553 million. Ferrari also witnessed a 1% decline, whereas KIA, Land Rover, and Mini saw a 9%, 13%, and 10% decline in their brand value.

Brand Qualification for Interbrand

To qualify for the Interbrand list, the brand must meet certain criteria set by Interbrand. This includes having a strong presence in Asia, Europe, and North America.

Moreover, at least 30% of revenue must come from outside of the brand’s home region, and there must be sufficient publicly available data on the brand’s financial performance.

Furthermore, the economic profit must also be expected to be positive over the longer term, delivering a return above the brand’s cost of capital.

Lastly, the brand must have a public profile and awareness across the major economies of the world.

Once again, coming to the overall list, Apple dominated the #1 most valuable brand of 2020 with an increase of 38%, now standing at an estimated $322,999m. It is followed by Amazon, Microsoft, Google, Samsung, and Coca-Cola, respectively.

Stay tuned to Brandsynario for more news and updates.

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