Who could refute that 2013 has been one of the finest year in advertising for the portrayal of women, with amazing advertisement like #GirlsCan and PnG Moms – the significance in women empowerment has been emphasized again and again by the marketing fraternity. These adverts and many others have strengthened the characterization of women around the world.
But traditionally, women have been used in advertisement to serve one purpose alone – creating ‘appeal’. This stereotyping led to an inevitably discriminating personification of women in yesteryear’s advertising.
Let us take a look at the some of the most sexiest sexist ads that reach out from yesteryears to the more contemporary times.