PEMRA Lifts Ban From TikTok After 4 Months
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Pakistan’s telecom regulator has lifted a ban on TikTok. The decision is taken following assurances by the famous Chinese video-sharing platform that it would control “immoral and indecent” content.

PTA Notification

“Subsequent to imposition of ban on 20 July 2021, PTA remained in communications with the TikTok management. As a result of continuous engagement, senior management of the platform assured PTA. The application assured of its commitment to take necessary measures to control unlawful content in accordance with local laws and societal norms,” read a statement issued by the PTA on Friday.

The Chinese video-sharing platform also assured that the users who are continuously involved in uploading unlawful content would be blocked from using the platform.
“PTA will continue to monitor the platform in order to ensure that unlawful content contrary to Pakistan’s law and societal values is not disseminated.”

TikTok Ban In Pakistan 

Earlier, on November 3, TikTok Head of Public Policy-Emerging Markets and Head of Global CSR, Helena Lersch, and her team visited the (PTA) headquarters. During the meeting, PTA agreed to work with TikTok. The necessary steps will be taken to build a framework to guarantee that all content shared on the site is legal and safe for society.
During the meeting, the TikTok representative, Head of Public Policy-Emerging Markets, and Head of Global CSR Helena Lersch highlighted various initiatives being taken. They also mentioned a future strategy and investment in the local market. The step will ensure safe, productive, informative, and legitimate content to Pakistani users.

TikTok was banned for the fourth time in Pakistan on July 21, 2021. As the application failed to take down “inappropriate content.”

TikTok was banned in Pakistan for the first time in October 2020. However, it was lifted after just ten days following an assurance by the company to block accounts “spreading obscenity.”

The app said it removed more than six million videos in Pakistan from January to March. This makes it the second market to get the most videos removed after the US.
The Chinese social media application has more than 39 million users in Pakistan. The brands are making good use of the digital platform. It is only arbitrary that the number will increase.

Read More: TikTok, The New Digital Advertising Phenomenon

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