The Pakistan Electronic Media Regulatory Authority (PEMRA) has directed local television channels to stop airing caress and hugging scenes in dramas. The authority has received several complaints against such objectionable content. Meanwhile, in a notification issued to TV channels, PEMRA said that the complaint portals are receiving a significant number of calls from the public. A considerable portion of the society believes that dramas are not depicting the true picture of Pakistani society.
The notification highlights some of the points for the TV channels. It takes note of the dramas for promoting and airing scenes that go against the morals of the Pakistani culture and society.
“Hugs/caress scenes/extramarital relations, vulgar/bold dressing, bed scenes, and intimacy of married couple are being glamorised in utter disregard to Islamic teachings and culture of Pakistani society,” the notification said.
According to the notification, the PEMRA is receiving numerous complaints on the Pakistan citizen portal. The PEMRA complaint call center is also getting a lot of complaints from the general public. According to them, the media glamourizes extramarital affairs, bold dressing, and the intimacy of married couples. Such scenes go against the values of Islam as well as the culture of Pakistani society.
The authority added that it has directed the channels time and again to review content with indecent dressing, controversial and objectionable plots, bed scenes, and unnecessary detailing of events.
“Forgoing in view, all satellite TV licensees have to stop airing such content in dramas. As well as, ensure compliance of PEMRA laws in letter and spirit,” it added.
Legal and human rights professional Reema Omer took to her Twitter account to share her views and thoughts regarding PEMRA’S decision. She said:
“PEMRA finally got something right; Intimacy and affection between married couples isn’t ‘true depiction of Pakistani society’ and we must not glamourize it.”
“Our “culture” is control, abuse, and violence. We must jealously guard against the imposition of such alien values.” The legal expert added.
Here’s the notice:
PEMRA finally got something right:
Intimacy and affection between married couples isn’t “true depiction of Pakistani society” and must not be “glamourised”
Our “culture” is control, abuse and violence, which we must jealously guard against imposition of such alien values pic.twitter.com/MJQekyT1nH
— Reema Omer (@reema_omer) October 22, 2021
Previously, PEMRA has banned quite a list of dramas for showing unethical content and vulgar scenarios. The Pakistani dramas have been going above and beyond with their plot lines. Recently, a drama recieved a lot of backlash even before its release over the storyline of foster siblings getting married. However, it seems like soon PEMRA will take the same measures again if the TV channel does not comply with the orders.
What do you think of PEMRA’s decision? Let us know in the comments below.
Stay tuned to Brandsynario for the latest news and updates.