After Losing Rafales, India begins work on Stealth Fighter Jet Programme

May 27, 2025

India has announced the development of its most advanced stealth fighter jet programme after losing six warplanes, including Rafale jets. The warplane were reportedly shot down by the Pakistan Air Force (PAF) using Chinese-imported J-10C aircraft during intense hostilities on May 8.

Indian Defence Minister Rajnath Singh confirmed this new initiative. A framework has been approved to build a next-generation fighter jet with stealth capabilities that can evade radar detection.

The state-run Aeronautical Development Agency (ADA) has started inviting expressions of interest from defence firms to take part in the prototype development phase. Singh stated the aircraft would be a twin-engine, fifth-generation stealth jet.

IAF Needs New Jets As Fleet Shrinks

This new fighter is a crucial addition for the Indian Air Force (IAF). IAF is currently operating with 31 squadrons, significantly below its sanctioned strength of 42. Most of the IAF’s fleet includes Russian and ex-Soviet aircraft.

Meanwhile, China continues to expand its air force and Pakistan has inducted the advanced Chinese J-10C into its fleet.

Earlier in May, both Pakistan and India were involved in four days of intense military engagement involving fighter jets, drones, missiles and artillery. A ceasefire was later brokered by U.S. President Donald Trump.

According to Reuters, this was the first time both nations used drones at such a large scale. Security officials and analysts suggested that it marked the start of a drone arms race in South Asia.

Private Sector Involvement in Defence Manufacturing

India plans to partner with a domestic firm for the stealth project. The Defence Ministry stated that the bidding process is open to both private and public sector companies, individually or as joint ventures.

In March, a defence panel suggested increasing private sector involvement in aircraft production to strengthen IAF capabilities and reduce dependency on state-run Hindustan Aeronautics Ltd (HAL).

Air Chief Marshal Amar Preet Singh had earlier criticised HAL for delays in delivering the Tejas aircraft. HAL blamed global supply chain issues and delayed engine deliveries from U.S.-based GE.

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“I will not surrender”: Imran Khan

Yousuf Yaseen

May 27, 2025

even-if-they-keep-me-in-jail-for-life-i-will-not-surrender-imran-khan

Former Prime Minister and Pakistan Tehreek-e-Insaf (PTI) founder Imran Khan has categorically rejected any compromise, declaring he would rather “rot in jail for life” than bow to what he called “a system of Pharaohs and Yazidiyat.”

The powerful message, conveyed from Adiala Jail through his sister Aleema Khan, underscores the ex-premier’s continued resistance and calls for a nationwide movement beyond Islamabad-centric efforts.

“No Slavery, No Compromise”: Imran Khan

Addressing reporters outside the prison, Aleema Khan said Imran stood on his stance despite alleged harsh treatment in custody. “Whatever torture they inflict, I will never accept slavery,” he told her. “Even if they keep me in jail for life, I will not surrender.”

Aleema relayed that Imran Khan had only been allowed to speak to his children once in eight months, while routine privileges like book access and family meetings were being denied. “His personal doctors have been barred from seeing him, and court orders are being blatantly ignored,” she added.

She also dismissed rumours of a deal, calling such narratives “planted stories” meant to pacify public sentiment. “They say Americans have arrived and a deal is done. All of it is just to manage expectations,” she said.

PTI Chairman Hints at Possible Release Before Eid

Meanwhile, PTI Chairman Barrister Gohar Ali Khan, speaking to journalists outside the Islamabad High Court alongside Senator Shibli Faraz, expressed optimism about Imran’s release before Eid-ul-Azha.

“We are exhausting all legal avenues,” Gohar said. “We’ve protested, raised the issue in Parliament, and approached the courts. The party is calm but determined.”

He acknowledged the frustration among supporters. “Our people are tired, even judges are tired of writing judgments. But we’re hopeful the judiciary will deliver justice.”

Faraz added that the acting Chief Justice of the IHC had personally assured that Imran Khan’s petitions would be taken up this week. “Blocking access to justice will only destabilise the country,” he warned.

In a related development, an anti-terrorism court in Lahore granted permission to the police to conduct polygraph and photogrammetric tests on Imran Khan again.

Police had requested the court’s intervention after Khan reportedly refused the tests on two occasions in writing and once verbally. The court ordered results to be submitted by June 9.

PTI is an Ideological Movement

Imran also sent a stern message to his party through Aleema, asserting that PTI is an ideological movement, not one reliant on “electables.” He warned against those “playing on both sides of the wicket,” stating they have no place in the party.

“Young people, not just the founder, are in jail. We got votes for our ideology, not personalities,” Aleema quoted him as saying.

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Mansehra: Woman and 3-year-old Killed for ‘Honour’

Maham Hussain

May 27, 2025

mansehra-woman-and-3-year-old-killed-for-honour

On Tuesday, a woman and her three-year-old daughter were murdered in Mansehra district. Authorities described it as an “honour killing” because the woman had married by choice in 2021, defying her family’s wishes.

The attack happened in Mansehra Phulra. Police said the woman killed her daughter inside their home and then took her own life. She had married Roshan from the Bagal tribe through a court marriage. That decision caused a long-standing feud between the two families.

District Police Officer (DPO) Shafiullah Gandapur confirmed the murder. He said police teams were already on the ground, actively searching for the suspects. Officers moved the bodies to a nearby hospital for autopsy.

The victim’s mother filed the complaint, and police registered a First Information Report (FIR) based on it.

Later, Deputy Inspector General (DIG) Nasir Mahmood Sati stated that the Regional Police Officer’s office. He said, “A heart-wrenching incident happened today due to old rancour in village Nallah, under Phulra police station’s jurisdiction. Someone brutally murdered a woman and her teenage daughter.”

Following this, DIG Sati ordered DPO Gandapur to arrest the suspects without delay. As a result, special squads with a large police force began search operations across the area.

DPO Gandapur is leading the efforts, along with Senior Superintendent of Police (SSP) Oghi Nazir Khan, DSPs, SHOs, and other officials. Moreover, police have launched intelligence-based operations to catch the suspects quickly.

“Honour” killings usually involve relatives killing women or girls they believe have brought shame to the family.

Throughout 2024, these crimes remained a serious issue in Pakistan. Most stemmed from deeply rooted beliefs about family honour and control.

According to the Human Rights Commission of Pakistan (HRCP), 346 people were killed in the name of honour between January and November 2024. In 2023, the number reached 490. In 2022, it was even higher, with 590 cases reported.

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Pakistanis Asked to Change All Social Media Passwords after Data Theft

Yousuf Yaseen

May 27, 2025

global-data-breach-exposes-over-180-million-user-accounts

Pakistan’s National Cyber Emergency Response Team (NCERT) has asked all citizens to change their social media and online service passwords after a major global data breach exposed 184 million unique account credentials.

In an advisory released Monday, NCERT said usernames, passwords, emails and URLs linked to major platforms like Google, Microsoft, Apple, Facebook, Instagram and Snapchat were leaked. Accounts from the government, banking and healthcare sectors were also affected.

Infostealer Malware Behind the Leak

The leaked information was reportedly collected through “infostealer malware,” a type of harmful software that collects private data from infected devices. NCERT warned that this data was stored in plain text, without encryption. Moreover, it was made publicly available online without any authentication.

NCERT emphasised quick action to reduce risks and secure any affected accounts. They warned that the stolen data could be used in several harmful ways, including credential stuffing account takeovers, identity theft and ransomware attacks.

They also said this breach affects government portals, critical sectors and financial institutions. Patient data and internal business systems are also at risk.

Since the leak requires no special access, it is classified as “Data Breach, Credential Theft and Malware Dump” with a high threat level.

Action Steps and Cyber Safety Measures

NCERT stated, “Immediate action is recommended to mitigate associated risks and to secure systems potentially impacted by this breach.”

The agency urged everyone to change passwords and enable multi-factor authentication. Moreover, avoid storing passwords in emails or unprotected files.

They also suggested using password managers and tools to check if your data has been leaked. Organisations are advised to rotate passwords regularly. Also, follow the least privilege rule and train staff on phishing and secure practices.

To monitor threats, logging suspicious login attempts and using SIEM tools is encouraged. While there is no patch to fix the leak, protection must come from better password practices and security hygiene.

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Pakistan Slams Modi’s Recent “Hate-Filled” Remarks

Yousuf Yaseen

May 27, 2025

pakistan-slams-modis-hate-filled-remarks

Pakistan has strongly condemned recent comments made by Indian Prime Minister Narendra Modi, calling them “hate-filled and violent.”

The Foreign Office spokesperson said Modi’s remarks reflect a “reckless and provocative mindset,” warning that such statements violate diplomatic norms and go against the principles of the United Nations.

The spokesperson described the comments as a “deliberate attempt to stoke regional tensions.”

The Ministry reaffirmed Pakistan’s readiness to protect its borders and interests. “Pakistan is fully capable of countering any aggression,” the spokesperson said, adding that the country will continue to defend its sovereignty and territorial integrity against any threats.

#WATCH | Bhuj, Gujarat: “… sukh chain ki zindagi jiyo, roti khao, warna meri goli to hai hi…,” says PM Narendra Modi.

He further says, “The people of Pakistan need to come forward to get their country rid of terrorism. Their youth will have to come forward…'” pic.twitter.com/v84WxNjTGP

— ANI (@ANI) May 26, 2025

The spokesperson also urged the international community to take notice of India’s rhetoric, stressing that such language from a sitting head of government poses a serious threat to regional peace and stability.

“The purpose of Modi’s statement is to divert attention from India’s attempts at territorial changes and the grave human rights violations in Indian Illegally Occupied Jammu and Kashmir,” the statement noted.

Despite the tense language from the Indian leadership, Pakistan reiterated its commitment to peace and cooperation. “Pakistan remains a leading partner in global peacekeeping under the United Nations and continues its active role in counter-terrorism efforts,” the spokesperson said.

Calling on New Delhi to reflect on rising extremism within India, Pakistan emphasised that peace in the region can only be achieved through mutual respect and adherence to international law.

Modi, during his speech in Gujarat, reportedly made direct threats to the people of Pakistan, further escalating concerns from Islamabad.

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Iran’s Leader Khamenei Praises Pakistan’s Palestine Stance

Maham Hussain

May 27, 2025

Iran Leader Khamenei Praises Pakistan’s Palestine Stance

Iran’s Supreme Leader, Ayatollah Ali Khamenei, praised Pakistan for its firm and consistent stance on the Palestinian issue and called for deeper cooperation between the two countries.

He made these remarks on Monday in Tehran during a meeting with Pakistani Prime Minister Shehbaz Sharif and his delegation. Speaking on Pakistan’s role in the Muslim world, Khamenei stressed the need for joint action to stop the Zionist regime’s actions in Gaza.

In a statement shared on social media after the meeting, the Supreme Leader said, “Pakistan’s position on Palestine is admirable.” He acknowledged Pakistan’s strength in resisting repeated offers made to Muslim countries to normalise relations with Israel.

Despite these pressures, he said, Pakistan remained committed to its principles.

Khamenei shared his optimism about the future of the Muslim world, saying that recent global events had renewed this hope. He also welcomed the recent easing of tensions between Pakistan and India, expressing hope that both sides could find peaceful solutions to their issues.

He pointed out that while some global powers continue to spread war and division, unity among Muslim nations is vital. According to him, this unity is necessary for achieving peace and security in the region.

The Iran’s Supreme Leader also encouraged greater cooperation between Iran and Pakistan through the Economic Cooperation Organization (ECO). He called for efforts to revive and strengthen the organisation.

He reminded the delegation that Iran and Pakistan have long shared warm and brotherly ties. Even during difficult periods like the Iran-Iraq war, he noted, Pakistan stood by Iran and offered support.

Khamenei’s remarks reflected both appreciation and a call for action, reinforcing the idea that solidarity between Iran and Pakistan could play a major role in shaping the future of the region.

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American Music Awards: Who Won What?

Mishal Zarrar

May 27, 2025

The American Music Awards (AMAs) took place last night at the Fontainebleau Las Vegas in Las Vegas after two years of hiatus. Major music stars like Billie Eilish, Beyoncé, Eminem, SZA, and Post Malone were among the top winners.

The AMAs Winners

Artist of the Year

Ariana Grande
Billie Eilish (Winner)
Chappell Roan
Morgan Wallen
Kendrick Lamar
Post Malone
SZA
Sabrina Carpenter
Taylor Swift
Zach Bryan

New Artist of the Year

Benson Boone
Chappell Roan
Gracie Abrams (Winner)
Shaboozey
Tommy Richman
Teddy Swims

Album of the Year

Beyoncé – ‘Cowboy Carter’
Billie Eilish – ‘Hit Me Hard and Soft’ (Winner)
Chappell Roan – ‘The Rise and Fall of a Midwest Princess’
Charli XCX – ‘Brat’
Gracie Abrams – ‘The Secret of Us’
Future & Metro Boomin – ‘We Don’t Trust You’
Kendrick Lamar – ‘GNX’
Post Malone – ‘F-1 Trillion’
Sabrina Carpenter – ‘Short n’ Sweet’
Taylor Swift – ‘The Tortured Poets Department’

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Song of the Year

Benson Boone – ‘Beautiful Things’
Billie Eilish – ‘Birds Of A Feather’ (Winner)
Chappell Roan – ‘Good Luck, Babe!’
Hozier – ‘Too Sweet’
Kendrick Lamar – ‘Not Like Us’
Lady Gaga & Bruno Mars – ‘Die With A Smile’
Post Malone & Morgan Wallen – ‘I Had Some Help’
Sabrina Carpenter – ‘Espresso’
Shaboozey – ‘A Bar Song (Tipsy)’
Teddy Swims – ‘Lose Control’

Collaboration of the Year

Kendrick Lamar & SZA – ‘Luther’
Lady Gaga & Bruno Mars – ‘Die With A Smile’ (Winner)
Marshmello & Kane Brown – ‘Miles On It’
Post Malone & Morgan Wallen – ‘I Had Some Help’
Rosé & Bruno Mars – ‘Apt.’
Taylor Swift ft. Post Malone – ‘Fortnight’

Social Song of the Year

Chappell Roan – ‘Hot To Go!’
Djo – ‘End Of Beginning’
Doechii – ‘Anxiety’ (Winner)
Lola Young – ‘Messy’
Shaboozey – ‘A Bar Song (Tipsy)’
Tommy Richman – ‘Million Dollar Baby’

Favourite Music Video

Benson Boone – ‘Beautiful Things’
Karol G – ‘Si Antes Te Hubiera Conocido’
Kendrick Lamar – ‘Not Like Us’
Lady Gaga & Bruno Mars – ‘Die With A Smile’ (Winner)
Shaboozey – ‘A Bar Song (Tipsy)’

Favourite Male Pop Artist

Benson Boone
Bruno Mars (Winner)
Hozier
Teddy Swims
The Weeknd

Favourite Female Pop Artist

Billie Eilish (Winner)
Chappell Roan
Lady Gaga
Sabrina Carpenter
Taylor Swift

Favourite Pop Song

Benson Boone – ‘Beautiful Things’
Billie Eilish – ‘Birds Of A Feather’ (Winner)
Lady Gaga & Bruno Mars – ‘Die With A Smile’
Sabrina Carpenter – ‘Espresso’
Teddy Swims – ‘Lose Control’

Favourite Pop Album

Billie Eilish – ‘Hit Me Hard and Soft’ (Winner)
Chappell Roan – ‘The Rise and Fall of a Midwest Princess’
Charli XCX – ‘Brat’
Sabrina Carpenter – ‘Short n’ Sweet’
Taylor Swift – ‘The Tortured Poets Department’

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Special honours were awarded to Janet Jackson for the Icon Award and to Rod Stewart for the Lifetime Achievement Award. The show also featured high-energy performances from Gwen Stefani, Blake Shelton, Lainey Wilson, and more.

It’s safe to say that the American Music Awards was a night to remember.

Stay tuned to Brandsynario for the latest news and updates

Rain and Thunderstorms Across Pakistan From Today

Maham Hussain

May 27, 2025

pmd-predicts-rain-and-thunderstorms-across-pakistan-from-today

The Pakistan Meteorological Department (PMD) predicts windstorms and rain-thunderstorms in the upper and central regions from the night of May 27 to May 31. Wet currents often reach these areas, and a westerly wave will enter the upper parts on May 28, causing heavy weather activity.

This pattern will bring windstorms, rain-thunderstorms, isolated heavy downpours, and hailstorms. Rawalpindi, Murree, Azad Kashmir, and Gilgit-Baltistan will face these conditions.

In Punjab, the affected districts include Attock, Chakwal, Jhelum, Mianwali, Sargodha, Hafizabad, Mandi Bahauddin, Sialkot, Narowal, Okara, Lahore, Faisalabad, Jhang, Toba Tek Singh, Gujranwala, Gujrat, and Sheikhupura.

Parts of Khyber Pakhtunkhwa, such as Chitral, Dir, Swat, Malakand, Mansehra, Battagram, Shangla, Kohistan, Abbottabad, Haripur, Peshawar, Mardan, Swabi, Nowshera, Mohmand, Khyber, Orakzai, Kurram, Bannu, Lakki Marwat, Kohat, Karak, and Waziristan, will also experience the weather.

Balochistan and South Punjab, including Zhob, Ziarat, Barkhan, Dera Ghazi Khan, Rajanpur, Multan, Bhakkar, Layyah, Bahawalpur, Sahiwal, Pakpattan, Vehari, and Dera Ismail Khan, may see windstorms with light to moderate rain-thunder activity.

This will go on from the evening of May 27 to May 30. Rain and thunder may not be continuous.

The PMD warns that windstorms, dust storms, hailstorms, and lightning may damage loose structures in northern and central areas, including Islamabad. People should secure electric poles, trees, cars, solar panels, and other vulnerable items.

Farmers should adjust their crop activities according to this forecast. Tourists and the public must exercise caution during this period.

Authorities must stay alert and act quickly to prevent any accidents or damage.

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Is Saudi Arabia Really Lifting Its 73-Year-Old Alcohol Ban?

Mishal Zarrar

May 27, 2025

is-saudi-arabia-really-lifting-its-73-year-old-alcohol-ban

Last week, a report was picked up by international news platforms when a wine blog posted that Saudi Arabia has prepared to lift the 73-year-old alcohol ban in 600 tourist settings as the country prepares to host the 2034 soccer World Cup.

The blog, however, did not give a source for the information.

The news spread like fire in both the Kingdom of Saudi Arabia and outside, encouraging debate. People began questioning how far will Saudi Arabia go to please its international guests, particularly in light of the country’s religious significance.

The news has, however, been denied by officials.

The Alleged Claims

The report claimed that alcohol will be made available in five-star hotels, resorts, and designated zones within large-scale tourism projects such as NEOM, the Red Sea Project, and Sindalah Island.

Permitted alcoholic drinks included wine, beer and cider, with a maximum alcohol content of 20%. Spirits and other high-alcohol beverages will remain banned.

The lifting of the 73-year-old alcohol ban came as part of Vision 2030, Crown Prince Mohammed bin Salman’s wide-reaching plan to diversify the Saudi economy and reduce reliance on oil revenues.

The plan aimed to position the country as a major destination for international tourism and investment.

The Liberal King of the Ultra-Conservative Land

A few years ago if such a news had gone viral, no one would have believed it. The Holy Land, the land of God, His Prophet (PBUP) is considered sacred in Islam but in the recent years, many relaxations and developments have been made which were once unthinkable.

Crown Prince Muhammad Bin Salman, in recent years, has pushed some reforms like ending a prohibition on allowing women to drive in 2017, easing some rules on sex segregation in public spaces and reducing the power of the religious police.

While some of these reforms are positive, many have resulted in outrageous debates throughout the world. In recent times, KSA hosted raves, fashion shows and even red carpets. Post this, the alleged news of the lifting of the alcohol ban seemed plausible.

However, a senior Saudi official has completely denied the authenticity of the news.

The only legit development in this matter came last year when an alcohol store opened in Riyadh to serve the non-Muslim diplomats. Prior to that, alcohol was only available through diplomatic channels or the black market.

Stay tuned to Brandsynario for the latest news and updates

‘Money Can Do Things For You’: Imad Wasim On Sikandar Raza’s Comeback

Web Desk

May 27, 2025

sikandar-raza-leads-lahore-qalandars-to-psl-10-glory-imad-wasim

Former Pakistan all-rounder Imad Wasim had plenty to say about Sikandar Raza, who made a thrilling comeback to the Lahore Qalandars’ dressing room for the PSL 10 final against Quetta Gladiators.

Moments after the toss in the grand finale at Lahore’s iconic Gaddafi Stadium, Raza walked back into the Lahore Qalandars squad — fresh off a Test match in England — ready to play the biggest match of the tournament.

Money Can Make Things Happen: Imad Wasim

In a recent interview, when Imad Wasim was asked to describe Sikandar Raza in one word, the former Pakistan all-rounder didn’t play along with the game.

Instead, he dropped a reality check. “Like Shoaib Akhtar said — money can do things for you,” he stated.

imad-wasim-on-sikandar-raza-psl-10-comeback — ‘Money Can Do Things For You’: Imad Wasim On Sikandar Raza’s Comeback

Imad, never one to shy away from brutal honesty, elaborated on the physical and financial demands that come with the territory of modern franchise cricket.

“If you’re getting paid, you’ll go. I travel a lot too. Sometimes, one match ends, and the next day you’re playing another. I’ve travelled 24 hours straight and gone directly into a match.”

Raza’s Return: From Nottingham to Gaddafi

Let’s break it down: Sikandar Raza had taken partial leave from the Qalandars to play in Zimbabwe’s historic Test match against England in Nottingham. That game ended late Saturday night (Pakistan time).

The PSL 10 final? Sunday evening in Lahore. The odds of making it in time were slim.

But somehow, Raza made the impossible possible, rejoining the Qalandars squad just minutes after the toss. No warm-up. No downtime. Just sheer commitment. And that’s not all. He wasn’t just there to show up — he was there to win.

shaheen-afridi-lahore-qalandars-made-history-in-psl-10 — Lahore Qalandars Win PSL 10

Imad Wasim Praises Sikandar Raza

Despite pointing out the commercial reality of modern cricket, Imad was all praise when it came to Raza’s attitude and performances.

“Sikandar Raza is a great player — he’s been performing consistently around the world for the last couple of years. He even won the ILT20 final for his team.”

“He’s a wonderful human being and a proper team player. I’ve played both with and against him… you can definitely call him a match-winner,” Imad added.

Now that’s respect. And it’s well earned. Raza has quietly carved out a reputation as one of the most dependable all-rounders in world cricket, playing clutch roles in various leagues.

Stay tuned to Brandsynario for the latest news and updates.

Mickey Arthur Reveals Why Pakistan Cricket is in Turmoil

Web Desk

May 27, 2025

mickey-arthur-reveals-reason-behind-pakistan-cricket-turmoil

The former Pakistan head coach, Mickey Arthur, who was at the helm during some of the team’s most thrilling recent moments, isn’t holding back anymore. In a heartfelt and honest chat with a local sports platform, Arthur has voiced deep concern over the constant chopping and changing within Pakistan cricket — and how it’s damaging the team’s growth.

“Instability is What Brings Things Down”

Straight to the point, Arthur didn’t sugarcoat his words.

“It’s a fact. I certainly believe that this instability is what brings things down. Instability in any organisation is not ideal—an unstable environment does not produce high performance,” he said.

Pakistan cricket has been through a coaching merry-go-round in recent months, with resignations, reshuffles, and sudden U-turns making headlines more often than actual cricket.

mickey-arthur-reveals-why-pakistan-cricket-is-in-turmoil — Mickey Arthur Reveals Why Pakistan Cricket is in Turmoil

Gillespie, Kirsten, Nielsen — And the Fallout

One of the biggest shockwaves came with the unexpected resignations of Jason Gillespie, Gary Kirsten, and Tim Nielsen. These are heavyweight names in world cricket, and their swift exits left fans and insiders equally stunned.

Mickey Arthur himself couldn’t believe it.

“I was very disappointed because I had spoken to them about coaching Pakistan. They had all reached out to me, and I told them it’s an exhilarating experience—you’d love it,” he said.

“So yes, I was really disappointed. I couldn’t believe things changed so quickly. I won’t get into the ins and outs of what happened, but Pakistan at that point had some very, very good coaches. Those guys are excellent professionals,” he added.

The Coaching Carousel Continues

In case you’ve lost track (and we wouldn’t blame you), here’s the recent coaching rollercoaster in a nutshell:

Gary Kirsten and Jason Gillespie both exit.
Aqib Javed takes over in an interim capacity.
Now, Mike Hesson steps in as the new white-ball head coach.

Love for Babar & Rizwan Persists

Despite all the noise, Mickey Arthur still holds firm faith in some of Pakistan’s biggest names. Babar Azam? He’s a no-brainer in Arthur’s XI.

“I would always have Babar Azam in the team. I think he’s a wonderful player. The Babar I know is absolute class,” he stated.

It’s a timely vote of confidence, especially after Babar’s form and leadership have been under intense scrutiny in recent months.

As for Mohammad Rizwan, Arthur sees him as the adaptable team man.

“If Rizwan is your best wicketkeeper, then he has a role to play. He can adapt his game to fit wherever the team needs him,” he added.

Stay tuned to Brandsynario for the latest news and updates.

Mike Hesson Reaffirms His Faith in Babar and Rizwan

Huzaifa Gaba

May 27, 2025

changes-in-pakistan-cricket-after-t20-world-cup-2024-salman-butt-backs-babar-azam-and-rizwan-amid-tough-times-mike-hesson

A new chapter has officially begun in Pakistan cricket, and Mike Hesson is at the heart of it. Appointed as Pakistan’s new head coach, the experienced Kiwi hasn’t wasted any time laying down his vision.

In his first major media interaction in Lahore, Hesson made it clear: Babar Azam and Mohammad Rizwan remain vital cogs in the white-ball setup, despite recent shake-ups.

Backing the Big Guns

Let’s be honest — when Babar and Rizwan were dropped for the T20I series against New Zealand earlier this year, fans were left scratching their heads. Was it a permanent shift? Or just part of a bigger experiment?

Mike Hesson cleared the air.

“Babar Azam and Mohammad Rizwan are top-class players and integral to our white-ball plans,” he said confidently. “There are areas where they can improve, and they’re actively working on those.”

That’s the kind of backing senior players need — firm, fair, and forward-thinking. While both batters have faced criticism at times for strike rates and conservatism in T20s, their experience and quality remain undeniable.

mike-hesson-reaffirms-faith-in-babar-and-rizwan — Babar Azam and Mohammad Rizwan

The New Captaincy Shuffle

Another headline-grabber earlier this year was the captaincy switch. Mohammad Rizwan, who had only led Pakistan in two T20I series, was replaced by Salman Ali Agha.

A bold call? Maybe.

But it’s clear that the PCB is setting the tone for a more aggressive, dynamic future — and Hesson is aligned with that.

“We want to play aggressive cricket, but also smart cricket,” he said. “We’re very clear about the brand of cricket we want to play.”

Eyes on Bangladesh

Hesson’s first assignment will be a three-match T20I series against Bangladesh, kicking off on May 28 at the Gaddafi Stadium in Lahore. And while Pakistan might be favourites on paper, the new coach is not underestimating the opposition.

“They’re a strong side and play good cricket. We will not take them lightly,” he warned.

mike-hesson-reaffirms-faith-in-babar-azam-rizwan — Mike Hesson

That’s the kind of mindset you want from your head coach — respectful, but hungry.

With the T20 World Cup looming next year, Hesson isn’t just thinking short-term. He’s already focused on building momentum, finding the right combinations, and developing a squad that can challenge the world’s best.

“We’re fully focused on preparing well for the World Cup and optimistic about delivering a strong performance,” he said with conviction.

Final Word

Mike Hesson brings with him a wealth of experience and a reputation for tactical sharpness. His early comments show clarity, honesty, and belief — in both the process and the players.

As the Babar-Rizwan era gets a second wind under new guidance, fans have every reason to be excited. If Hesson can blend aggression with control, and back youth while respecting experience, Pakistan might just become a serious force heading into the World Cup.

Stay tuned to Brandsynario for the latest news and updates.

PTI Protests Against Drone Attacks in Tribal Areas

Maham Hussain

May 27, 2025

pti-protests-against-drone-attacks-in-tribal-areas

Pakistan Tehreek-e-Insaf (PTI) staged a protest in Hashtnagri, Peshawar, to denounce drone strikes in the tribal regions. Government ministers, party officials, and assembly members took part in the demonstration, showing strong unity on the issue.

PTI leaders firmly stated that drone attacks in Khyber-Pakhtunkhwa are unacceptable. They warned, “If these attacks continue, PTI will take all necessary actions to stop them.” This protest came after a direct call from the party’s founding chairman, who had urged demonstrations across the tribal areas.

Several senior figures joined the protest. Among them were former National Assembly Speaker Asad Qaiser, PTI’s provincial president Junaid Akbar, and Peshawar region president Atif Khan.

In addition, provincial ministers Ihtesham Ali, Abdul Karim Tordher, Meena Khan Afridi, and Arif Ahmedzai attended, along with Pir Maswar, district president Irfan Saleem, Arbab Sher Ali, Kamran Bangash, Fazal Elahi, Shandana Gulzar, and many other party officials.

During the protest, speakers strongly condemned the drone strikes. One of them declared, “Innocent civilians are being targeted.” They described the strikes as clear violations of both human rights and national sovereignty.

Moreover, they called on the federal government to take immediate and firm action.

They also emphasised that the founding chairman had always opposed drone attacks—even at international forums. Notably, no drone strikes took place during PTI’s time in power, which they attributed to the party’s uncompromising position.

“The whole country stands with the founding chairman’s position,” one speaker said. PTI, they highlighted, was the first party to challenge drone strikes by staging a sit-in to block NATO supply routes.

According to them, “The founding chairman was the only leader brave enough to say ‘Absolutely Not’ to a superpower.”

Furthermore, the speakers warned, “If these attacks are not stopped, we will stop them ourselves.” The provincial government supported this stance and issued a clear policy, declaring it would not allow drone strikes within the province.

They added that Khyber-Pakhtunkhwa has suffered over 40 years of conflict, which has deeply harmed its economy. Since the region relies heavily on trade with Afghanistan, they stressed the need for peaceful and cooperative relations with its neighbour.

In conclusion, they vowed to continue opposing the 26th Constitutional Amendment. They said that citizens would once again take to the streets to demand the release of PTI’s founding chairman.

Finally, they criticised Prime Minister Shehbaz Sharif by saying, “He only has a mandate of 16 seats.” They also questioned the legitimacy of his administration and claimed, “Even the families of some government MPs do not accept them as MNAs.”

Stay tuned to Brandsynario for the latest news and updates

PM Shehbaz Willing to Talk with India on Water, Trade

Maham Hussain

May 27, 2025

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Prime Minister Shehbaz Sharif said on Monday that he is willing to talk with India about key issues. These include the Kashmir dispute and water security. He made this statement during his visit to Iran.

This visit is part of his four-nation tour to thank friendly countries for their support. Pakistan received this support during the recent military conflict with India.

Earlier in the day, PM Shehbaz arrived at Tehran’s Saadabad Palace. Iranian President Masoud Pezeshkian welcomed him with a guard of honour.

At a joint press conference, Shehbaz said, “The delegations from the two nations had a quite fruitful and constructive meeting… covering all spheres of our mutual interests and cooperation.”

He added, “There was unanimous agreement that in every sphere of life, our two brotherly and neighbouring countries must deepen their collaboration in trade, investments, commerce, literally.”

The prime minister thanked President Pezeshkian for supporting Pakistan during the conflict with India. He highlighted the strong cultural and historical ties between the two countries.

He said they decided to turn these ties into “very fruitful cooperation in many spheres of life.”

Calling Pezeshkian “my dear brother,” Shehbaz said, “I greatly value your sense of concern and brotherly warmth for the people of Pakistan and your fervent wish this crisis comes to a grinding stop before it, God forbid, escalates.”

Shehbaz also praised Iranian Foreign Minister Abbas Araghchi. He appreciated Araghchi’s visit to Pakistan during the conflict. He called him an “outstanding diplomat.” Shehbaz said they had a “heart to heart talk.”

Speaking about the conflict, he said, “Pakistan emerged victorious from this battle … through our courageous actions by our exceptional armed forces.”

He added, “We wanted peace, we want peace, and we would work for peace in the region through negotiations on the table and resolve our outstanding problems, including the Kashmir issue…”

He continued, “We are ready to talk for the sake of peace on water issues with our neighbour. If they mean business, we are set to discuss trade and counter-terrorism.”

“But if they choose to remain aggressors, we will protect our land as we have done a few days ago. If they accept my offer of peace, we will show, seriously and sincerely, that we truly want peace.”

Later, PM Shehbaz met Iran’s Supreme Leader Ayatollah Ali Khamenei. According to PTV News, he briefed Khamenei on the conflict with India. He “profusely thanked [the] leadership of Iran for supporting Pakistan against Indian aggression.”

Shehbaz said Pakistan always wanted peace in the region. He believed peace would lead to economic growth and prosperity. Khamenei praised Shehbaz’s efforts for regional peace. He appreciated Shehbaz’s strong commitment to improving Pakistan-Iran relations.

Earlier, PM Shehbaz landed at Tehran’s Mehrabad Airport. Senior officials received him, including Iranian Interior Minister Eskandar Momeni, Iranian Ambassador to Pakistan Reza Amiri Moqadam, and Pakistani Ambassador to Iran Mudassar Tipu.

Stay tuned to Brandsynario for the latest news and updates

Apple iPhone 17 Expected to Launch in September

Mishal Zarrar

May 27, 2025

apple-iphone-17-expected-to-launch-in-september

Apple enthusiasts, prepare yourselves; another phone is about to be released! According to reports, the Apple iPhone 17 is set to launch in the market in September 2025, and months before its release, it is already making headlines.

The upcoming Apple iPhone 17 series includes iPhone 17, 17 Pro, 17 Pro Max, and a new iPhone 17 Air. The launch of iPhone 17 Air marks a deviation from Apple’s existing smartphone lineups, which feature a Plus variant.

This time, the iPhones will have a lot more interesting and awaited features. One of them is 120Hz ProMotion displays and LTPO OLED technology, which now will be part of all the models.

Earlier, only higher-end models contained these features, signalling Apple’s move to democratise a premium experience across its entire lineup.

iPhone 17 Features: What We Know So Far

About the Design

There have been some significant changes in the iPhone 17 design according to the leaked images. The iPhone 17 Air dummy models have revealed that the phone will be the slimmest model of the series, marking Apple’s entry into the ‘ultra-slim’ smartphone market.

The Pro and Pro Max versions will feature the same camera setups. A key highlight of the design is that Apple may reintroduce aluminium bodies for all iPhones, excluding the Air model.

Reports suggest that the Air version may come with a Titanium-Aluminium hybrid body.

About the Camera

The camera is perhaps the feature that has undergone the most change in the new Apple iPhone 17 series. The leaked images show a shift from the current squircle camera bump to a rectangular, aluminium-encased module.

This is a major change in the camera design and might result in better protection of the device.

The camera itself is also getting upgraded. All photography enthusiasts will be pleased with the new Apple iPhone 17 camera. The front-facing camera is reported to be upgraded from 12MP to 24MP, providing clearer selfies and better video calls.

The rear camera is also receiving important improvements. These include the 48MP tetraprism telephoto lens, which would offer advanced zoom capabilities in the iPhone 17 Pro Max.

Meanwhile, the iPhone 17 Air, despite featuring a single 48MP wide-angle lens, is expected to deliver impressive image quality, thanks to Apple’s computational imaging advancements.

About the Chipset

In regards to the chipset, the iPhone 17 and 17 Air are going to feature Apple’s new A19 chip, while the Pro models will likely use the more powerful A19 Pro chipset. Reports also indicated a potential upgrade to the RAM.

Apple may increase 12 GB RAM in at least three models, which is a significant jump over the 8GB in the current select models.

About the Price

The price for the Apple iPhone 17 is still not revealed, however, it will follow the same structure, with the pro models costing more and the standard model costing less. The Air model, however, will be positioned at an affordable price.

Stay tuned to Brandsynario for the latest news and updates

ACCA Pakistan Releases Budget Proposal for FY 2025–26

Sania Saeed

May 26, 2025

LAHORE, 23 May 2025 — ACCA (the Association of Chartered Certified Accountants) Pakistan has officially released its comprehensive Budget Proposal for the fiscal year 2025–26, presenting a well-rounded, reform-oriented roadmap to strengthen Pakistan’s taxation system and promote sustainable economic growth.

This proposal reflects over a decade of engagement with Pakistan’s fiscal reform process and is informed by extensive consultation with ACCA’s Members’ Network Panel (MNP), comprised of experienced finance professionals from leading firms and industries across the country. This year’s document also includes insights from ACCA’s key Professional Insights (PI) reports, including Tax as a Force for Good, Public Trust in Tax, Technology and Tools of Tax Administration, and Business Confidence Survey, providing a rich global context to the local challenges.

“ACCA’s tax tenets stress simplicity, certainty, efficiency, and fairness. Our proposals reflect the voice of our members working across diverse sectors in Pakistan and are grounded in both international best practices and local realities,” said Assad Hameed Khan, Head of ACCA Pakistan.

“ACCA’s budget proposal recognises the urgent need for systemic reform and a vision for a self-reliant and prosperous economy. It sets out a clear, practical pathway for transforming Pakistan’s taxation system into one that not only raises revenue but actively enables economic opportunity and citizen trust,” said Aucky Pratama, Executive Director – Asia Pacific, ACCA.

“Haroon A Jan”, Head of Member Engagement ACCA, added: “This proposal is a reflection of the collective insight of our professional community in Pakistan. We’ve worked hard to ensure that the recommendations are practical, policy-relevant, and guided by ACCA’s global best practices, while staying grounded in the realities of Pakistan’s tax and economic landscape.”

Key Highlights of the Proposal:

Simplification: Proposal to establish an independent Tax Law Simplification Commission, building on international models like the UK’s Office of Tax Simplification and India’s Direct Tax Code initiative.
Certainty: A proposed 3–5 year Tax Policy Roadmap to improve predictability, support business planning, and attract investment.
Openness & Transparency: Recommendation for a Taxpayer Engagement & Transparency Portal, modelled on Canada’s CRA and the UK’s HMRC public consultation mechanisms.
Fairness: Harmonised tax rates for salaried and non-salaried individuals, equitable treatment of sportspersons and professionals, and a 35% marginal tax rate for income exceeding PKR 50 million.
Incentivisation: Targeted tax relief for IT and AI-based R&D, green economy investment, and documented trade (e.g., Section 65A restoration).
Digital Enablement: Expansion of mandatory e-filing and POS integration, with support from global examples like Estonia’s e-Tax Board and India’s AI-driven tax audits.
Dispute Resolution Reform: Proposal to reinstate judicial neutrality by appointing tribunal members through the Federal Public Service Commission (FPSC).
Accountability: Establishment of an Independent Tax Oversight Body, following the models of TIGTA (US) and Australia’s Inspector-General of Taxation.

Strategic extracts from ACCA’s global Professional Insights reports are included in the proposal to link policy with global best practices and thought leadership.

Top 3 Roadmap Priorities: The proposal now includes a structured roadmap for the three most urgent reforms—Tax Law Simplification, Policy Certainty, and Real Estate Valuation Reform.
Professional Credentials: The proposal leverages the expertise of ACCA’s Members’ Network Panel and includes a spotlight on global tax experts who contribute to ACCA’s knowledge base.

“This document reflects our intent to contribute not just as technical advisors, but as partners in Pakistan’s economic development journey,” said Rauf Ali Jan FCCA, Chairman of ACCA Pakistan’s MNP and Head of the Taxation Subcommittee.

ACCA reiterates its willingness to work alongside public institutions, businesses, and civil society to support a fiscally sustainable and investment-friendly environment. The full proposal is available on request and will be shared with key stakeholders and decision-makers in the coming weeks.

Bilal Bin Saqib Appointed PM’s Special Assistant on Crypto

Yousuf Yaseen

May 26, 2025

bilal-bin-saqib-appointed-pms-special-assistant-on-crypto

Prime Minister Shehbaz Sharif has increased the number of cabinet members to 55 by appointing Bilal Bin Saqib as his special assistant on blockchain and cryptocurrency with the status of a state minister.

This appointment comes weeks after Saqib was named Chief Advisor to the Finance Minister for the Pakistan Crypto Council (PCC), where he is also the CEO. According to the official press release, Saqib will develop a regulatory framework for digital assets that aligns with FATF guidelines.

His tasks will include launching Bitcoin mining projects and overseeing blockchain use in governance, finance and land record systems.

This development follows the federal government’s announcement of allocating 2,000 megawatts (MW) of electricity for the first phase of a national plan to support Bitcoin mining and AI data centres.

Alongside this, the Ministry of Finance revealed a plan to regulate digital assets and boost Pakistan’s virtual asset economy. The government has supported creating the Pakistan Digital Assets Authority (PDAA), which will oversee blockchain-based financial infrastructure.

This authority will oversee a $300 billion informal crypto market, support the tokenisation of national assets and debt, and clarify regulations for investors. It will also monetise surplus electricity through regulated Bitcoin mining, encourage innovation, and support youth and startups in blockchain projects.

The Pakistan Crypto Council continues to play a key role in crypto policy and youth engagement. Pakistan has over 50 million crypto users, with annual trading volumes above $300 billion. It ranks among the top five countries for crypto adoption.

Of Pakistan’s 240 million population, 70% are under 30. Pakistan is also the third-largest freelancer market, with over 50,000 IT graduates entering the workforce annually.

Who is Bilal Bin Saqib?

Bilal Bin Saqib is a UK-based entrepreneur, honoured by King Charles III and the late Queen Elizabeth II. In 2023, he received an MBE for leading the One Million Meals campaign during COVID-19.

He holds a Master’s from LSE in Social Innovation and co-founded Tayaba, which introduced the H2O Wheel to help with Pakistan’s water crisis.

Stay tuned to Brandsynario for the latest news and updates

Stylo Sale Live Now: Enjoy 51 Percent Off on Fashion

Web Desk

May 26, 2025

stylo-sale-live-now-enjoy-51-percent-off-on-fashion

In celebration of the nation’s unwavering spirit, Stylo, one of Pakistan’s most recognised fashion and footwear brands, has announced its ‘Azm-e-Pakistan Sale’, offering a flat 51% discount on selected items. The sale runs from May 24 to May 28, both in-store and online, making it accessible to shoppers across the country.

This limited-time offer isn’t just a seasonal promotion, it reflects a celebration of national pride and unity, with Stylo encouraging customers to embrace Pakistani resilience with style.

A Legacy of Style Since 1974

Starting as a small shoe business in Lahore, Stylo was founded by Azhar Hussain Siddiqui with a humble beginning. Over the years, it has grown into one of Pakistan’s most recognized fashion brands, with more than 250 stores in over 100 cities. Today, it’s a go-to choice for women, families, and anyone who values stylish designs at affordable prices.

This latest sale brings even more value to customers, making everything from shoes to fragrances available at nearly half the original cost.

Women’s Shoes – Comfort Meets Elegance

Stylo’s core strength has always been its wide range of ladies shoes. The Azm-e-Pakistan Sale brings a great selection of styles, including everyday flats, casual slip-ons, and eye-catching heels perfect for festive events. The designs are both functional and fashionable, catering to working women, students, and homemakers alike. With cushioned soles, contemporary cuts, and vibrant shades, each pair offers style without compromising comfort.

Sneakers – For the Trendsetters

The sneaker trend continues to dominate fashion, and Stylo has ensured a wide selection is part of the sale. From classic whites to bold, sporty styles, the sneakers collection provides something for both teens and adults looking for fashion-forward footwear that can keep up with a fast-paced lifestyle.

Sandals – Perfect for the Season

With summer in full swing, Stylo’s sandals are a highlight of the sale. Strappy designs, slip-ons, and cushioned flats provide breathable comfort for everyday wear. Whether for casual outings or semi-formal events, these sandals are versatile, stylish, and affordable thanks to the current promotion.

Handbags – Timeless Pieces for Everyday Use

Stylo’s handbags remain a customer favourite, and the Azm-e-Pakistan Sale features a diverse selection of totes, crossbody bags, and clutches. These handbags are not only practical but also stylish, with designs that easily transition from day to night. The sale offers the perfect opportunity to invest in staple pieces without overspending.

Women’s Bags – Functional and Fashionable

In addition to handbags, Stylo is also offering discounts on its range of women’s bags. Perfect for work, university, or daily errands, these bags are thoughtfully designed to balance style and practicality. With plenty of space and modern designs, they fit seamlessly into any routine.

Pret Wear – Fashion Made Easy

Stylo’s sale includes both ready-to-wear and unstitched outfits, giving women plenty of options to choose from. Whether you prefer the convenience of ready-to-wear pieces like printed kurtas and two-piece stitched sets or want to create your style with unstitched fabrics, there’s something for every taste. These collections are perfect for casual days or semi-formal occasions and are especially popular with young professionals and students who like trendy yet easy fashion.

Kids’ Collection – Stylish Picks for the Little Ones

Stylo offers a wide variety of kids’ footwear and accessories that meet the needs of every child. Whether it’s durable school shoes built for long days in the classroom or comfortable sandals and sneakers for playtime, each pair is designed to be both practical and fun. Parents can trust that these shoes will keep their children comfortable and stylish all day long.

Stylo’s fragrance collection, which has quietly gained popularity, is also included in the Azm-e-Pakistan Sale. The range includes light, refreshing scents ideal for everyday wear, catering to varied preferences from floral to musky notes. With 51% off, customers can affordably add a touch of luxury to their daily routines.

A Celebration of Resilience and Pride

Stylo’s Azm-e-Pakistan Sale is more than just a shopping event. It reflects a tribute to the determination, unity, and strength of Pakistan. It aligns the act of shopping with a deeper message of self-expression, national pride, and celebration.

Consumers can explore the Stylo Azm-e-Pakistan Sale from May 24 to 28, either by visiting their nearest store or browsing the collection at stylo.pk. With a flat 51% off on selected products, it’s a rare chance to access high-quality, fashion-forward items at an incredible value.

For those looking to shop with heart and purpose, this sale offers the perfect opportunity.

Stay tuned to Brandsynario for the latest news and updates

At Least 49 Killed In Israeli Strikes On School-Turned-Shelter

Yousuf Yaseen

May 26, 2025

israeli-strikes-on-gaza-school-and-home-kill-at-least-49

At least 49 Palestinians were killed on Monday morning after two Israeli airstrikes targeted a school and a home in Gaza City and Jabalia in northern Gaza.

According to Anadolu Agency, a medical source confirmed that 30 people died after an Israeli airstrike hit the Fahmi Al-Jirjawi school in the al-Daraj neighbourhood of Gaza City. The school was being used as a shelter for displaced individuals.

Al-Aqsa TV and other local sources reported that a fire broke out in the tents after the bombing. Eyewitness videos circulated online showing burnt bodies, many of them children and people screaming as flames spread around them.

“Charred corpses and the screams of displaced people engulfed in flames were seen and heard from the site,” said one report.

The Israeli army confirmed the strike, saying the school had been turned into a “command and control centre” by Hamas. However, they did not provide any evidence to support this claim.

In another airstrike on a home in Jabalia town, 19 people were killed and others were injured, according to a medical source. Eyewitnesses told Anadolu that the building was completely destroyed and had been housing several displaced families.

Humanitarian Aid to the Gaza Strip

The recent escalation follows a nearly three-month blockade that has limited humanitarian aid to the Gaza Strip. This has led to more international criticism of Israel.

At a summit in Madrid over the weekend, global leaders called for an end to the “inhumane” and “senseless” conflict. Humanitarian organizations added that the limited aid reaching Gaza is not enough to address the growing hunger and health crises.

According to Gaza’s health ministry, at least 3,785 people have been killed since the truce ended on March 18, raising the total death toll to 53,939, most of them civilians, as reported by AFP.

Earlier, footage showed Israeli troops firing shots at a group of 25 foreign diplomats visiting Jenin in the Israel-occupied West Bank, causing a wave of outrage and calls from leaders around the world. The delegation consisted of diplomats and ambassadors from 31 countries, including Italy, Canada, Egypt, Jordan, China, Russia and the UK.

The ongoing Israeli military offensive, which began in October 2023, has displaced 90% of Gaza’s 2 million population, worsened the hunger crisis, and caused severe destruction.

The International Criminal Court has issued arrest warrants for Israeli Prime Minister Benjamin Netanyahu and ex-Defense Minister Yoav Gallant over war crimes in Gaza. Israel is also facing a genocide case at the International Court of Justice.

Stay tuned to Brandsynario for the latest news and updates

How the Pakistan Military has Refreshed its Brand

Areeb Asif

May 26, 2025

For decades, the Pakistan military has been viewed through a rigid, autocratic lens. It is believed that the military institution’s influence extends well beyond the battlefield, into politics, the economy and civilian life. This has done more damage than good to our democratic nation.

However, now (post Indo-Pak war), there has been an unexpected shift in this script. Suddenly, the nation that once avoided discussing the military now can’t stop praising it..

From Stoicism to Soft Power

Today, the military understands that it needs to fight a war of narratives, optics, and social media relevance as well as the one on the battlefield.

Historically, the Pakistan military projected power through rigidity. However, recent initiatives indicate a deliberate move towards a more approachable and relatable persona. The Inter-Services Public Relations (ISPR), the military’s media wing, has been instrumental in this rebranding effort.

How? By producing content that highlights humanitarian efforts, educational initiatives and community engagement. These narratives are often fronted by young, articulate officers who resonate with the public, especially the younger demographic.

A notable aspect of this rebranding is the emergence of officers who combine professional competence with a charismatic presence. For instance, Air Vice Marshal Aurangzeb Ahmed. He gained widespread attention for his role during the recent conflict with India.

His composed demeanour and articulate communication during press briefings earned him admiration, with many on social media referring to him as the “PAF’s poster boy.” Such figures have become instrumental in humanising the military and making it more relatable to the public.

“By humanising its officers and promoting good-looking, relatable figures, the military is trying to reshape how the younger generation sees them — not as overlords, but as role models” says Farah Zubair, a media researcher at a Karachi-based think tank.

The Political Undercurrent

Despite the image overhaul, questions remain about the military’s role in political life. Critics argue that this branding shift is an attempt to neutralise criticism while maintaining the same hierarchical control over civilian institutions and politics. They believe this will only escalate the political engineering and this time it won’t be called out due to the glorification.

“You don’t want Pakistan to become an even more militarised, unaccountable state and those are some of the conversations that has been happening right now” says Farieha Aziz, a podcast host for Dawn (english).

However, proponents claim that the softer, more relatable image humanises the military. This is incredibly crucial for fostering unity in a divided nation.

The Verdict: Pretty Faces, Pretty Power?

The Pakistani military’s rebranding is not just about new faces but also about shaping new narratives. In the past, authority was derived from fear. Today, it seeks legitimacy through admiration. Whether that admiration is earned through good governance or good genes remains up for debate.

But one thing is clear: this is a war not only fought in Kashmir or Balochistan, but also in hearts and minds. And in this war, charm may be just as important as command.

Stay tuned to Brandsynario for latest news and updates