In under one year, Salaam Cola, a halal-certified soda brand launched by 27-year-old Irish entrepreneur Aykiz Shah, is now available in 18 countries. It challenges major players like Coca-Cola and Pepsi.
Shah started Salaam Cola in 2023 through Salaam Beverages Co. Limited with a focus on ethics and global good. The company donates 10% of its profits to war-affected places, including Palestine, Syria, Yemen, and Lebanon.
Through its partnership with UK-based charity Muslims in Need, Salaam Cola helped build a school for displaced Palestinian children in Egypt. It also provided medical care for over 10,000 people, gave food and shelter in crisis zones, and rebuilt a bombed mosque in Syria.
Shah said, “As a mother and a woman in hijab in a male-dominated industry, I wanted to show you can build something meaningful without compromising your values.” She added, “Salaam Cola is more than a drink — it’s a vehicle for global good.”
The drink is halal-certified and has become popular in Ireland, the UK, the USA, France, Germany, Singapore, Malaysia, and more. Its fast growth has attracted attention from major cola brands, and industry insiders say big companies are making new plans in response to Salaam Cola’s success.
Shah’s direct style has earned both support and backlash, especially for supporting causes in sensitive regions. But the brand stays transparent and regularly posts updates and proof of donations on social media.
By 2026, the brand plans to expand to 10 more countries. It also wants to open local production hubs to create jobs and grow its impact. Many new ethical drink brands are emerging, but Salaam Cola is leading the way.
Shah said,“We didn’t come to play. We came to disrupt.”She added, “If our presence makes the industry uncomfortable, that means we’re doing something right.”
Salaam Cola mixes quality, purpose, and bold leadership to change how global drink brands operate.
Stay tuned to Brandsynario for the latest news and updates.
Schedule For Pakistan-Bangladesh T20I Series Revealed
The Pakistan T20I squad for the upcoming Bangladesh series is just around the corner—and while fans may have hoped for a few bombshells, the news coming out of the PCB camp suggests it’ll be a mostly familiar lineup… with some changes.
Experienced Trio to Sit Out
According to reports, neither Babar Azam nor Mohammad Rizwan will feature in the squad for the three-match T20I series in Dhaka.
Meanwhile, pace spearhead Shaheen Shah Afridi, who last featured during the tour of New Zealand, is also not expected to be part of the squad.
Whether it’s rotation, form, or fitness-related, the PCB seems to be thinking long-term—especially with a packed calendar ahead.
Surprise Call-Up
Here’s where things get interesting. Sources say that Sufiyan Muqeem, the left-arm spinner who showed flashes of brilliance in the five-match T20I series against New Zealand, could be a surprise inclusion.
He didn’t play in the home series against Bangladesh earlier this year, despite impressing with an incredible spell of 6 runs for 2 wickets in just 2 overs against the Kiwis.
If confirmed, this could be a timely return for Muqeem—and one that fans of domestic cricket have been hoping for.
Shadab Khan Set for Surgery
Another notable absentee will be Shadab Khan, who is reportedly headed to the United Kingdom for shoulder surgery. The 26-year-old all-rounder, who was named T20I vice-captain earlier this year, has been grappling with persistent discomfort in his right shoulder.
Medical experts have advised surgery, meaning Shadab will miss the Bangladesh tour. His absence leaves a leadership gap and potentially opens the door for a new face to take up the all-rounder’s mantle.
Pakistan vs Bangladesh Series Schedule
The Pakistan team is scheduled to land in Dhaka on July 16, with the action against Bangladesh kicking off shortly after:
1st T20I – Sunday, 20 July
2nd T20I – Tuesday, 22 July
3rd T20I – Thursday, 24 July
All matches will be played at the iconic Sher-e-Bangla National Stadium and are set to begin at 6:00 PM local time.
Stay tuned to Brandsynario for the latest news and updates.
Squid Game wrapped up its main arc on June 27, 2025, with Season 3 marking the end of the Korean blockbuster series. While the player 456 may have died, the ending dropped a hint: The show might not be done quite yet.
In the final scene of the show, Cate Blanchett appears as an American recruiter for the Squid Games. She plays ddakji in an L.A. alley. The moment clearly points to more games—this time in the U.S.
Fincher in Talks for Squid Game?
Several sources indicate Netflix is working on an English‑language offshoot. David Fincher tops the list. He’s associated with writer Dennis Kelly, creator of “Utopia.” Production is scheduled to start in December 2025 in L.A.
Director Hwang Dong‑hyuk reports that he hasn’t received an official notification from Netflix about an American offshoot of the show being made, but has heard of Fincher’s involvement via reports. Regardless, he’s familiar with Fincher’s work and is an admirer. He’d see it straight away.
Fan Reaction
Fans are split. Some are thrilled. Others are apprehensive. Many worry that Hollywood will water down the original’s subtle criticism. Some begrudge ddakji being brought in without added context.
This won’t be a direct remake. Sources indicate it will broaden the Squid Game universe. The narrative will delve into themes that are similar: desperation, inequality, power, spectacle, but this time set in an American world.
David Fincher
Timeline & Takeaway
June 27, 2025: Korean finale broadcasts
Summer 2025: Season concludes with Blanchett cameo
December 2025: Production of U.S. spin-off due to start
Yes. Netflix is probably greenlighting a U.S. spin-off of Squid Game, directed by David Fincher. The final episode’s cliffhanger cameo and relentless industry chatter indicate a forthcoming American series. However, Netflix has yet to officially announce it.
Fincher’s involvement is still a strong rumour, supported by numerous credible sources—and by Hwang’s guarded optimism.
Stay tuned to Brandsynario for latest news and updates
Turkiye has evacuated more than 50,000 people from 41 areas around Izmir. Fires burned for the second day as strong winds pushed flames across villages and forests. Forest Minister Ibrahim Yumakli said winds hit 40-50kmph overnight in Kuyucak and Doganbey.
Most of those evacuated were from fire zones near the popular western resort of Izmir, according to AFAD. The media said operations at Izmir Adnan Menderes Airport were suspended due to a fire.
Helicopters, planes, and over 1,000 people battled the flames. However, earlier, strong winds grounded helicopters. That left two water-bombing aircraft and ground crews to fight alone. The video showed teams using tractors and helicopters while thick smoke covered hills.
The first wildfire started on Sunday between Seferihisar and Menderes. It spread quickly with winds of up to 117kmph, Governor Suleyman Elban said. In Urkmez village, residents had to cut trees to build firebreaks to protect their homes.
Another fire began at a landfill in Gaziemir, 13km from Izmir city. That fire spread to nearby woodland and the Otokent industrial zone. Otokent hosts many car dealerships.
Last year, a wildfire also hit the same area. Summers are hotter and drier, and scientists link this pattern of fires to climate change. Turkiye’s coastal regions have seen repeated fires in recent years.
Across Southern Europe, fire crews are also active. In France’s Aude region, 40 °C temperatures forced the evacuation of a campsite and an abbey. In Greece, fires near Athens led to some evacuations last week. Portugal’s southern regions, including Lisbon, were under red heat warnings on Monday.
Stay tuned to Brandsynario for the latest news and updates.
In the digital era of mindless scrolls and algorithm-driven desires, it takes something extraordinary and special to stand out and grab global attention.
However, the last decade has seen the explosion of many bizarre hype products. These may have no intrinsic beauty or value, yet many have become global obsessions.
These hype products have taken up an identity of their own, becoming larger-than-life characters, creating subcultures among like-minded individuals.
Labubu
Once upon a time, young girls wanted Barbie dolls, and boys were obsessed with Batman action figures. Today, many kids want Labubu.
A cute and creepy collectable that has effectively become the mascot of Pop Mart, Labubu defies traditional conceptions of innocence and cuteness. This bizarre quality has appealed to the tastes of many, both young and old alike.
A unique aesthetic “Instagrammable” appeal, the exclusivity of popular editions, and a solid customer base, Labubu had all the tools to become a hype product.
Labubu has become a cultural icon.
Stanley Quencher
At the turn of the 21st century, few would have imagined that a water bottle would become a status symbol and cultural icon, yet that is exactly what happened with the Stanley Quencher.
Renowned for their unmatched durability and ability to fit in cup holders, Stanley Quenchers gained popularity in 2020-21 due to influencer-led campaigns, appealing to female tastes.
In the late 2010s, especially the 2015-17 period, Fidget Spinners were one of the biggest toy crazes. Famous YouTubers promoted them and provided users with tricks. Their videos got millions of views.
They were marketed as tools for hyperactive individuals or those with legitimate disorders like ADHD, but they quickly caught on with the general population.
Shaped like a mini ceiling fan, the individual had to hold the centre pad and flick any arm, causing the device to spin. It was different, fun, and highly addictive, which is why everyone had fidget spinners during the height of their popularity.
Fidget spinners.
Slime
Like fidget spinners, Slime was also marketed as a stress-reliever, but it stood out because it could be made at home by mixing glue, water, borax, and optional extras like beads or food colouring.
There were different types of slime textures, and each made a unique, satisfying sound with an Autonomous Sensory Meridian Response (ASMR) appeal. Furthermore, slime quickly became a form of creative expression.
Slime
Pop Its
During the lockdown era, the world sought comfort in Pop Its, a fidget toy with pop-able bubbles. The popping sounds were satisfying and gentle to the ear, and it thought to release stress and provide relief.
Unlike slime, pop its created no mess. Furthermore, it came in all shapes, sizes, and colours, encouraging its use as a collectable.
Pop Its
A New Way of Life
The popularity of hype products hinges on their ability to influence identities and create subcultures. In this way, they guide a new lifestyle among like-minded individuals.
Take Labubu as the perfect example. The ugly-but-cute character with serrated teeth caught on with Generation Z. This was because many saw a bit of themselves in Labubu.
Given the rapid spread of globalisation and social media, traditional notions of cuteness and innocence have broken down with the emergence of new trends and tastes.
Labubu exemplified these modern notions, appealing to Gen-Z. They resonated at a deeper level, creating a loyal customer base.
Stay tuned to Brandsynario for the latest news and updates.
The Federal Bureau of Revenue (FBR) missed its annual tax collection target for Fiscal Year 2024-25 by Rs1.235 trillion. It aimed to collect Rs12.97 trillion but managed only Rs11.735 trillion. The authorities had revised the target twice, first to Rs12.332 trillion, then to Rs11.9 trillion during the 2025-26 budget.
The officials adjusted the targets because of weaker economic performance. The FBR now faces the challenge of collecting Rs14.131 trillion for FY 2025-26 starting July 1, 2025. Since it couldn’t meet even the revised base, the revenue body will need stronger efforts to reach the new goal.
The government will likely reduce spending to meet the IMF’s agreed fiscal deficit levels.
Officials cut projected interest payments from Rs9.7 trillion to Rs8.9 trillion, saving Rs0.8 trillion. The FBR said, “We ambitiously set the annual tax collection target at Rs12.3tr, which marked a substantial 32% increase compared to the Rs9.3tr we collected during FY 2023-24.”
They had based this target on a 15% autonomous growth rate for FY25. However, economic activity slowed. Without new policy measures, tax collection would have only reached Rs 10.07 trillion.
The FBR added, “Given the subdued economic environment and lower than expected autonomous growth, the estimated tax collection for FY25, without any corrective measures, would have been projected to Rs10.07tr.”
The revenue body clarified, “If the government had opted for fiscal policies that sustained higher inflation, it would have led to a corresponding increase in interest rates along with an increase in debt repayments.”
It said such policies would have harmed low-income groups and reduced their purchasing power. “By maintaining inflation at relatively low levels, the government has provided critical relief to vulnerable segments,” the statement continued.
To improve collections, the FBR focused on enforcement, administrative efficiency, and new policies. These efforts pushed total tax collection up by 26% compared to last year. The final Rs11.735 trillion includes Rs5.784 trillion in income tax (28% growth), Rs3.9 trillion in sales tax (26%), Rs0.767 trillion in customs duty (16%), and Rs1.284 trillion in customs duty (27%).
Stay tuned to Brandsynario for the latest news and updates.
The federal government has increased petrol prices for the next fortnight. According to the Ministry of Finance, the petrol price has gone up by Rs 14.80 per litre. As a result, the new petrol rate now stands at Rs 266.89 per litre.
In addition, officials have also raised the price of high-speed diesel by Rs 10.39 per litre. Consequently, diesel now costs Rs 272.98 per litre. These revised prices will apply for the next 15 days.
However, the government delayed the official announcement beyond the usual midnight deadline. This unexpected delay confused the public waiting for the update. Normally, the ministry releases such notifications on time.
The Ministry of Finance, in consultation with the Prime Minister, finalises the fuel prices. This time, however, the ministry delayed the issuance without providing any explanation. Meanwhile, media outlets had already reported the likely increase.
Eventually, the ministry released the official notification to confirm the price hike. As expected, petrol and diesel users will now face higher fuel costs. Therefore, this rise directly affects daily transport and business operations.
According to the notification, “The petrol price has been increased by Rs 14.80 per litre, bringing the new petrol price to Rs 266.89 per litre.” It also added, “The price of high-speed diesel has been raised by Rs 10.39 per litre, with the new rate set at Rs272.98 per litre.”
This hike will likely impact transporters, industries, and regular motorists. Furthermore, price increases like this often lead to higher inflation. As a result, many anticipate further price jumps in essential goods and services.
Now, the public must adjust their household budgets to manage the higher fuel costs. Typically, fuel prices change every 15 days under the current pricing formula. Moreover, these adjustments follow global market trends.
Notably, the ministry did not mention any changes in kerosene or light diesel oil prices. The update focused solely on petrol and high-speed diesel. Thus, consumers will need to wait for future notifications regarding other fuels.
Reports were updated and shared the revised rates. After hours of delay and speculation, the new prices are now in effect. These will remain valid until the next revision in the pricing cycle.
Stay tuned to Brandsynario for the latest news and updates.
At Zindigi, she is the youngest Leadership Team member and leads strategic functions across Customer Excellence, People & Culture.
June 30, 2025 – Islamabad Asma Anwar Head of Customer Excellence, People & Culture at Zindigi, has been recognized by Connected Pakistan in its 30 Under 30 list in the Fintech category, celebrating her impactful leadership in developing the financial eco-system of Pakistan.
At Zindigi, she is the youngest Leadership Team member and leads strategic functions across Customer Excellence, People & Culture. She is also responsible for initiatives like HerZindigi, which aims to empower women through financial access and education. Furthermore, she has been working tirelessly for girl’s education in Pakistan in partnership with The King’s Trust (UK) initiative for girls’ education in Pakistan, working toward creating equitable opportunities for the next generation.
Commenting on the Honor , “I’m incredibly honored to be named among Pakistan’s 30 Under 30 in fintech,” Asma Anwar stated. “This milestone isn’t just mine, it’s a reflection of the trust, mentorship, and opportunities I’ve received throughout my journey. I’m especially grateful to the leadership at Zindigi for fostering a culture that recognizes potential, supports young voices, and creates real platforms for women to grow and lead.” “To my mentors, thank you for your guidance, your belief in me, and for showing me what values-based leadership truly looks like,” she continued. “Through initiatives like HerZindigi and The King’s Trust Achieve, I’ve seen firsthand how empowered women empower communities. I hope this recognition inspires more young women to step forward, challenge the norm, and shape the future of fintech in Pakistan and beyond.”
Her recognition marks a powerful step forward for women in fintech and reflects her dedication to building inclusive, purpose-driven innovation in Pakistan’s digital finance space. She is an inspiration for young women.
At LuckyOne Mall, we’ve always believed that commercial success must be intertwined with social responsibility.
Karachi, 27th June, 2025: – In a powerful demonstration of purpose-driven leadership, LuckyOne Mall—one of Pakistan’s premier lifestyle destinations—has unveiled SIMT (Direction), a transformative career counseling program designed to support the children of Pakistan’s frontline civic workers. Developed in collaboration with Ataleeq Foundation, SIMT marks a significant addition to the mall’s ongoing social development initiatives.
What distinguishes SIMT is not only its robust counseling methodology but the heartfelt tribute it pays to the often-overlooked heroes of our society. This program is tailored for students aged 13 to 18, belonging to families serving in departments like Police, Rescue 1122, Fire Brigade, Civil Defense, District Municipal Corporations, SEPA (Sindh Environmental Protection Agency), and SFA (Sindh Food Authority).
“At LuckyOne Mall, we’ve always believed that commercial success must be intertwined with social responsibility. SIMT is our expression of gratitude and belief in the untapped potential of children whose parents protect, serve, and support our everyday lives. This program offers them more than just direction—it offers belief in a brighter future,” said Saad Zuberi, CEO – LuckyOne Mall.
“SIMT” has been meticulously curated with the support of certified career mentors and academic consultants from Ataleeq Foundation. It comprises career profiling assessments, one-on-one mentorship sessions, skill identification workshops, and academic planning modules—all aimed at helping students make confident, informed decisions about their future.
Core Objectives of SIMT:
Equip students with career clarity through guided assessments and counseling
Enhance awareness of evolving job landscapes and industry expectations
Provide mentorship that aligns academic interests with practical goals
Celebrate and support the families of civic departments whose work is often overlooked
The program was launched under the CSR umbrella of LuckyOne Mall, which has long been a forerunner in advocating for meaningful change through community-first initiatives. SIMT is a continuation of that commitment—one that places youth empowerment and community gratitude at its heart.
Pakistani group, (N + 1)-th Time (Fast National University (NUCES), Islamabad Campus) was also one of the top 10 finalists.
Karachi, Pakistan – June 30, 2025 – Pakistan’s student innovation took center stage at the 2025 APAC Digital Transformation Forum as “GeoGemma”, a student team from the Institute of Space Technology (IST) in Islamabad, was awarded with the “Best AI Use Case” Award at the 2025 APAC Solution Challenge organised by Google Developer Groups (GDG) and the Asian Development Bank (ADB).
The competition brought together student-led projects from across Asia-Pacific (APAC), each of which employed Google AI tools to address critical global challenges. The award celebrates the project that effectively leveraged AI technology to develop a practical solution to pressing issues that affect our communities.
GeoGemma, comprising students Ahmed Iqbal and Muhammad Abdullah in their final and second years, respectively, earned this accolade for its project that integrates satellite imagery with generative AI to address pressing environmental and geospatial issues.
The jury was impressed by GeoGemma for its use of AI in multiple modalities, noting its strong technology stack and the important problem being solved. The group’s use of the Gemini API is not just a feature but the core of its innovative solution to a complex and critical global problem. The project’s ambition to democratize access to geospatial data through a sophisticated LLM-driven framework represents the most advanced and impactful application of Gemini among the submissions.
Alongside GeoGemma, another Pakistani group, (N + 1)-th Time (Fast National University (NUCES), Islamabad Campus) was also one of the top 10 finalists of the Challenge. Comprising final year students Muhammad Huzaifa Khan and Hashim Muhammad Nadeem, the team developed a solution that helps neurodivergent users create documents more easily by providing a document editor that allows users to dictate, edit, and transform text naturally.
“We are incredibly proud to see the remarkable talent from Pakistan shine at the APAC Solution Challenge,” said Farhan Qureshi, Country Director, Google Pakistan. “The young minds of GeoGemma and (N + 1)-th Time have demonstrated exceptional innovation and dedication, tackling some of the most critical challenges facing our world with their solutions using Gemini. GeoGemma’s win of the ‘Best AI Use Case’ is also a testament to their impactful work, and a showcase of the thriving Pakistan developer ecosystem.”
“The APAC Solution Challenge was a cornerstone of the Asia Pacific Digital Transformation Forum 2025. We saw the power of student-led innovation to address real-world challenges in healthcare, sustainability, trade, and tourism through technology and AI. The energy and creativity of the students were truly inspiring – we are seeing the future of sustainable digital transformation in the Asia Pacific region. – Antonio García Zaballos , Director of Digital Sector Office, ADB”
Other award recipients at the forum included Atempo from Konkuk University, South Korea, who won the Most Societal Impact Award for their AI-powered emergency room matching platform, and the People’s Choice Award, presented to Team portfolio making group 2 from Holy Angel University, Philippines, for their waste management tracking solution.
The Board of Directors of PBC also extended its heartfelt appreciation to the outgoing CEO, Mr. Ehsan Malik, for his leadership.
Karachi, June 30, 2025: The Pakistan Business Council (PBC) board is pleased to announce the appointment of Mr. Javed Kureishi as its new Chief Executive Officer. Mr. Kureishi is a seasoned Citibanker with 34 years of leadership experience across Pakistan, Egypt, South Africa, the Czech Republic, the UAE, and Singapore. He has held senior regional roles across Asia, the Middle East, Eastern Europe, and Africa and is an expert in emerging market strategy, stakeholder engagement, and policy advocacy.
According to the announcement, the PBC board of directors unanimously selected Mr. Javed Kureishi as the new Chief Executive Officer, effective July 11, 2025.
The Board of Directors of PBC also extended its heartfelt appreciation to the outgoing CEO, Mr. Ehsan Malik, for his leadership and commendable service over the past ten years. During his tenure, Mr. Malik significantly strengthened PBC’s position as a leading voice for the formal business sector and progressive economic policy in Pakistan. His efforts advanced stakeholder engagement and reinforced the organization’s commitment to responsible business practices.
Mr. Javed Kureishi currently sits on the boards of KElectric, PIA Holding Co, Fauji Food, Pakistan Oxygen Ltd, Samba Bank, Lucky Electric, and Tricon Boston, with prior directorships at the Pakistan Stock Exchange, Power Cement, Naya Nazimabad, the Pakistan Cricket Board, Sindh Infrastructure Development Co Ltd, and Pakistan Corporate Restructuring Co Ltd and served as Senior Consultant to IFC Pakistan.
Dr. Zeelaf Munir, Chairperson of PBC, thanked Ehsan Malik and welcomed the new CEO on behalf of the board and members. She added, ‘’Mr. Kureishi’s leadership, deep understanding of Pakistan’s business landscape, and global perspective position him to advance PBC’s mission and steer the organization into its next phase of sustainable growth and meaningful impact.’’
The Pakistan Business Council is a pan-sectoral business advocacy body comprising over a hundred companies, including multinationals. Its research and advocacy aim to help create jobs, grow exports, reduce import reliance, and promote the formalization of the economy.
The event, held under the theme “Scaling Pakistani Game & App Exports: Growth, Monetization & Global Paydays,”.
Lahore, June 30, 2025: Payoneer (NASDAQ: PAYO), the global financial technology company powering business growth across borders, hosted Payoneer’s Game Leaders Connect 2025 in Lahore on June 21, 2025, an exclusive event focused on empowering 75 founders, decision makers and leaders of gaming studios and game app developers to build borderless brands and export-ready global businesses with industry insights and global market strategies and resources.
The event, held under the theme “Scaling Pakistani Game & App Exports: Growth, Monetization & Global Paydays,” brought together ambitious founders, product heads, and ecosystem enablers from companies like InvoZone, Euphoria XR, TF Business Solutions, Solvefy, Fishry/Bramerz, and BDigital. Attendees engaged in sessions focused on overcoming real-world challenges of international billing, streamlining cross-border transactions, and building sustainable revenue streams. Payoneer hosted a workshop for developers and digital entrepreneurs to better understand how to leverage the Payoneer platform to accelerate global growth, including through virtual multi-currency accounts in multiple global currencies, seamless global billing with multiple payments option for payers, and checkout services that remove global payment barriers and enable businesses in Pakistan to thrive in international markets.
“Pakistan is a priority market for Payoneer, and we are a trusted cross-border payments partner to leading game developers, tech companies, and service exporters in the country who leverage our business-grade features and secure platform for cross-border trade,” said Nagesh Devata, SVP, Asia-Pacific at Payoneer. “As the gaming industry in the country rapidly expands, projected to reach nearly $1 billion in revenue in 2025 with over 45 million gamers and $158 million in exports, Payoneer is committed to continuing to support the ecosystem by seamlessly connecting Pakistan’s SMBs to the global, digital economy.”
The event featured a dynamic lineup of sessions designed to inspire, inform, and engage attendees across topics including:
• Pakistan’s $1B Gaming Exports Playbook: Hilal Khan, Chair of IGDA Pakistan, emphasized, “Building a robust ecosystem with streamlined monetization and global collaboration is key to realizing Pakistan’s true potential in the international gaming market.” He outlined a clear strategic roadmap to help attendees learn how to navigate ecosystem challenges, optimize monetization, and expand cross-border opportunities to scale their gaming businesses in the billion-dollar export sector.
• Scaling Fast, Getting Paid Faster: Talha Fakhar, Founder TF Business Solutions; Furqan Aziz, Founder and CEO of InvoZone; and Ahmad Malik, Co-Founder and CTO of Euphoria XR, had a panel discussion about the realities of dollar-based pricing, investor confidence in global earnings, and the impact of monetization strategies on scalability.
• Additional sessions on Building Borderless Brands and Building Export-Ready Game Dev Teams, led by Badar Khushnood of Fishry/Bramerz and Furqan Aziz of InvoZone respectively, explored how brands can leverage Pakistan’s rapidly growing digital audience and social media platforms to reach global markets. Khushnood noted, “Building borderless brands means enabling game creators to scale beyond borders, turning local passion into global engagement. With Payoneer’s seamless cross-border payouts, this vision becomes actionable, fueling Pakistan’s game development industry to play on
the world stage.”
Payoneer serves customers in 190+ countries and regions, leveraging relationships with nearly 100 banking and payment service providers. With approximately two million active customers, Payoneer processed $80 billion in volume in 2024. Payoneer also has approximately 100 customer success managers in 35 countries, speaking over 20 languages, building strong, localized relationships with SMBs to support their global businesses.
Zong’s efforts were acknowledged specifically for its provision of international roaming services to pilgrims and its satisfactory delivery.
Islamabad, Pakistan – June 19, 2025 – Zong, Pakistan’s leading digital innovation company, has received “Profound Appreciation for upholding the highest standards of services” award from the Ministry of Religious Affairs (MoRA) for its outstanding support to Pakistani pilgrims during Hajj 2025. The award was presented at a ceremony in Makkah as part of a special recognition program led by the Coordinator of Makkah and his team from the Pakistan Hajj Mission, honoring key contributors to this year’s successful Hajj operations.
As part of its strategic partnership with MoRA, Zong enabled seamless connectivity for over 90,000 Government Scheme Hujjaj through its specially designed Hajj 2025 international roaming bundle. The package included free SIMs, 240 international minutes, 60 SMS, 2GB of WhatsApp data, and 10GB of unrestricted data allowing pilgrims to stay in touch with their families throughout their spiritual journey.
Zong’s efforts were acknowledged specifically for its provision of international roaming services to pilgrims and its satisfactory delivery of telecom support during Hajj 2025. In addition to robust network services, Zong provided real-time in-app tracking, a dedicated helpline, and on-ground assistance via service kiosks across key locations in the Kingdom of Saudi Arabia, ensuring that help and connectivity were always within reach.
Khurram Ishaq, Head of LDI & International Business at Zong, shared: “Supporting Hajj pilgrims on such a meaningful journey is a responsibility we take seriously. At Zong, we see connectivity as a vital companion on this sacred journey, enabling presence, peace of mind, and connection with loved ones even across borders. Our goal was to deliver uninterrupted connectivity, ease of communication, and dependable assistance throughout. This recognition from the Ministry reflects the success of our team’s commitment and the impact of our services on the ground.”
This recognition reinforces Zong’s mission to lead with innovation and serve Pakistanis at home and abroad through advanced, reliable digital solutions.
After weeks of intense drama, emotional high and back to back controversies, Mann Mast Malang has finally come to it’s end. The last episode has aired with a bang that has left fans heartbroken, shocked, and deep in thought.
This wasn’t your typical happy-ending drama. Instead, the finale delivered gut-wrenching moments, heavy goodbyes, and characters who met tragic ends. It was not a safe way out AT ALL.
The Final Blow: Family Feuds Explode
Kabir (Danish Taimoor) exposes Wajid’s deceit to Asma and Riya which resulted in numerous confrontations and turning tables. Asma, overwhelmed by revelations, takes a drastic step by shooting Wajid and hence landing herself in jail.
The scene is haunting. Asma, once calm and composed was seen consumed by a storm she can no longer control.
Fans loved the satisfying closure to their favourite drama Mann Mast Malang. They loved how Asma finally took revenge of her family. However many viewers were upset with Sikandar’s tragic fate.
The Tragic Fate of Sikandar & The Love of Kabir and Riya
If there’s one character whose ending hit the hardest, it was Sikandar. Loved for his sincerity and quiet strength, Sikandar’s death felt like a punch to the gut.
His death reminded viewers that in the world of Mann Mast Malang, goodness doesn’t always guarantee survival. Sometimes, the kindest souls pay the highest price.
Amidst all the heartbreak, one thread of hope remained: Kabir and Riya. After surviving betrayals, family feuds, and emotional warfare, the two finally found their way back to each other.
The last scene of them walking away together is healing in it’s own. It helped remind what true love can survive, if it wants to that is.
What made Mann Mast Malang so gripping wasn’t just the plot twists, it was the very human themes it explored:
Revenge vs. Redemption: Asma’s story made us question what justice really looks like.
Family and Fracture: The show exposed how deeply families can hurt—and how rarely those wounds fully heal.
Love in the Time of Chaos: Kabir and Riya’s story wasn’t perfect, but it felt real. Messy, complicated, and still worth saving.
What Was The Public Reaction?
While most of the people raged on certain themes from the drama (which is understandable) the others watched it like their Wattpad fantasies are finally on their screens. For the good or for the bad there is no doubt that the drama had people invested. Even Sahar Hashmi (Riya) has similar opinions.
Fans flooded timelines with their thoughts, tears, and reactions.
If anything, there is no doubt that Mann Mast Malang reminded us that not all wounds heal. That sometimes, closure looks like a prison cell. And that sometimes, walking away hand in hand doesn’t erase the past, but it does honor the fight.
Stay tuned to Brandsynariofor the latest news and updates.
Our wedding day is one of the biggest moments of your life—and whether you’re the bride or the groom, you deserve to look your absolute best. Today, Pakistani grooms have more style options than ever before. If your big day is around the corner, now’s the perfect time to start exploring the market.
These six designers are leading the way this wedding season, offering the perfect blend of tradition, innovation, and impeccable tailoring.
1. Nauman Arfeen – The Master Tailor
Karachi-born Nauman Arfeen is a perfectionist. He creates sherwanis with finesse. His designs showcase classic sophistication and daring statements. Each one fits like armour and feels like a dream. If you desire a look that exudes royal confidence, he’s your go-to man.
Arsalan Iqbal presents striking velvet and organza sherwanis. His jackets are adorned with elegant brocade work, and he leads trends with new colours and fashionable cuts. Iqbal seamlessly blends tradition with modernity, aiming to stand out without compromising cultural roots.
HSY revolutionised groom attire in Pakistan. His sherwanis are beautiful with delicate embroidery and high-quality material. He combines classic style with new concepts. Each of his dresses feels like art.
Grooms who like bold yet elegant clothes gravitate toward his outfit. Celebrities adore him for a reason.
Amir Adnan marries business acumen with design sense. He was instrumental in developing the contemporary sherwani since 1990. His silhouettes are crisp and bold. His collections appear bespoke, well-tailored, and striking. He refers to it as modern tradition. Grooms who desire refined minimalism fall in love with his style.
Deepak Perwani adds theatrical drama to the bridegroom’s attire. His collections have bold embroidery and luxe textures. He won international awards and a Guinness-recorded World Record. His designs make a dramatic statement from every direction. Grooms who desire drama and depth opt for Perwani.
Kamiar Rokni strikesa balance between tradition andcontemporaryedginess. He introduces couture-level skill. His staffcustom-fitswithprecision for the groom‘s form. He providesstriking details and new silhouettes. His creationsexude refinement and expressive flair. For thecouture on yourwedding day, he‘s the choice.
Classic? Choose Nauman or Amir. Bold? Perwani or HSY.
Match the Fit
Opt for couture tails such as Rokni or Perwani. For ready-to-wear, try Arsalan and HSY.
Choose Your Colour
Velvet suits Arsalan’s colour palette. Creams and soft colours shine with Amir.
Watch Out for the Price Tag
Couture tailoring is more expensive. Design houses such as Nauman and HSY provide a range at various price points.
Pakistani groom fashion now blends heritage with high style. These six designers bring reliability and flair to your wedding look. Choose one, customise your sherwani, add the right turban and shoes, and own your day. With these names on your radar, you’ll dress like a king this wedding season.
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Luxury met tradition, and controversy, when Prada faced backlash for showcasing sandals strikingly similar to Kolhapuri chappals. The iconic Indian footwear is centuries old, and it’s now back in the world arena. Prada attempted to refer to them as “leather sandals.” But the world caught up.
A Familiar Design on the Runway
The sandals launched in June at Milan Fashion Week. They featured tan leather, braided straps, and toe rings. They shouted Kolhapuri, but Prada referred to them with no specificity. This outraged those who lived in the South Asian part of the world.
It was called cultural appropriation by critics. They cited the fact that the sandals were being sold at approximately 1.2 lakh Indian Rupees, while craftspeople sell originals for less than 1,000 INR.
Prada gives the Kolhapuri a high-fashion makeover.
Artisans and officials responded quickly. Local producers, particularly those from Maharashtra and Karnataka, felt ignored. They claimed credit and compensation.
The Maharashtra Chamber of Commerce sent a letter to Prada. Karnataka’s Rural Development Minister also complained. They pointed out that Kolhapuri chappals have a GI tag. But they added that the brand never used the words India or artisans with the craft.
Prada’s Response
Under scrutiny, Prada shifted.
The company recognised the sandals’ heritage. They officially declared the design “inspired by traditional Indian handcrafted footwear.” Prada also mentioned they’re willing to partner with artisans, adding that the sandals are still in the early stage, not finalised for commercial availability.
Kolhapuri chappals trace their roots back 800 years. They have borne rural India’s soul through the ages. They give jobs to thousands of artisans, but mass popularity and thin profit margins ensure that makers remain in the struggle.
Now, international attention can yield dividends. If Prada keeps its word, local producers may find new markets and revenue. However, delivery and equitable participation are crucial.
Bigger Questions at Play
This incident raises larger questions. How do luxury brands incorporate historical designs?What is ethical inspiration and cultural pilfering?
Most believe global brands have to acknowledge the stories behind such craftsmanship. Most of all, they need to give back earnings to communities that keep these traditions alive.
Yes, Prada did Kolhapuri proud with its high-fashion makeover. But what will follow matters. A true artisan alliance had the potential to transform savvy heritage into a worldwide opportunity. But if it is another runway stunt, the outrage will be understandable. As Prada rides the spotlight, everyone will see how it respects culture, not merely money.
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Social media is no longer what it used to be. It has become a rat race, and the algorithm is getting ruthless every day. Reel after reel, content after content, and if the algorithm doesn’t approve, it’s baseless.
Welcome to the social media algorithms of 2025, where your content isn’t just competing against human content but also with machine learning models.
You’d be surprised to know your content is shown to less than 5% of your followers unless it garners immediate engagement.
But that doesn’t mean that you lose all hope now. Once you figure out how the social media algorithm works, you can easily level up your engagement game. Here are some social media tips that will aid you in cracking the social media algorithm.
Social Media Algorithms: Why You See What You See
The algorithm definition in social media refers to the underlying system that prioritises content based on specific signals.
To put it simply, a social media algorithm is a set of automated rules and calculations used by platforms to decide which content appears in a user’s feed, and in what order.
Instead of displaying posts chronologically, platforms use these algorithms to surface what they believe is most relevant to each individual user.
Each platform, like Facebook, X, TikTok, Instagram, and Pinterest, has its social media algorithms that it uses to curate a user’s experience.
However, all of these algorithm systems boil down to AI to analyse, predict, and rank content on the platforms’ different feeds.
Social media algorithms in 2025 will determine what to show based on:
Engagement: Likes, comments, shares, and saves.
Watch Time: Videos watched for longer gain more visibility.
AI Personalisation: Content tailored to users’ interests.
Relevance: Using trending hashtags, sounds, and current topics helps.
Social Media Tips: How to Beat the Social Media Algorithm
Here are some simple social media tips for the algorithm that will make your content stronger in relevance to engagement and reach.
1) Quality Over Quantity
If you’re still clinging to the “post every day to stay relevant” mindset, you need to stop. Platforms like Instagram, TikTok, and LinkedIn have evolved to prioritise content that sparks engagement, not just fills timelines.
Posting five mediocre posts is a waste of energy if none of them start a conversation.
In 2025, it’s better to post three times a week and get real interaction than seven rushed posts with low traction. This is because the algorithm is now rewarding retention, engagement and saves more, and you can only get that with quality content.
Solution: One killer carousel, reel, or story a week that sparks discussion or gets bookmarked is worth more than a daily photo dump with zero substance. Focus on storytelling, visuals, and captions that invite replies, shares or saves. This is what the algorithm and the audience want.
2) Use Short Form Video Content, But In a Smarter Way
Yes, Reels and TikToks still dominate, but the random dances and aesthetic coffee shots aren’t cutting it anymore. In 2025, value-driven short-form content is outperforming random viral attempts. Focus on grabbing attention in 3 seconds and keeping the viewers hooked.
Tips:
Start with something attention-grabbing.
Add captions to maintain interest.
Join trending challenges or use popular sounds.
Think “micro masterclass,” “3 hacks in 30 seconds,” or “watch till the end” reveals.
3) Start Using Keywords Again: Make Your Content Searchable
Social platforms are functioning like search engines, especially TikTok, YouTube, Instagram (via captions), and even LinkedIn. Algorithms are leaning harder into SEO within social platforms. Even statistics suggest that 40% of Gen Z users prefer searching on TikTok over Google.
What does that mean? Your captions, bios, and even spoken words in videos are now searchable. If your content isn’t keyword-rich, it’s basically invisible.
What You Should Do: Use strategic but natural keywords in your captions, video subtitles, and even spoken words.
Best Practices:
Add keywords like “TikTok followers” to captions.
Use alt text for images.
4) Engagement Isn’t Just Likes Anymore
The 2025 algorithm is obsessed with meaningful interaction. That means comments, shares, saves, and even DMs count for more than likes. The social media algorithm rewards content that people revisit or share with others.
Posts optimised for saves get 40% more reach.
Pro Tip: End your content with micro-CTAs:
“Save this for later”
“Tag someone who needs this”
“What do you think?”
Ask followers to comment with their thoughts, tag a friend, or share the post.
5) Follow-up With Trends But Make Them Yours
It’s all about not jumping on the bandwagon until it’s about trends and social media. Only then, you need to keep up with the trends in your own unique way.
Don’t just copy what everyone else is doing. Algorithm loves the content that is getting reach due to the buzz around it, but also has a unique touch to it. You never know, you might start a new trend this way.
Here is what you can do: Add a twist to your content. Turn a trending sound into a skit related to your niche. Recreate a viral format with your own story. This can be done by:
Check TikTok’s Discover page.
Use niche-specific hashtags.
Follow up with trends, but make them yours
6) Use AI Content Tools
AI tools can help you create content faster. From caption generators to video editors and scheduling assistants, AI is everywhere. But you know why it fails sometimes? It’s easier for content to lose personalisation and authenticity. Only with these factors, the algorithm allow the content to reach the desired audience.
It makes sense, too; nobody wants to converse with a machine and take it seriously. AI integration is important, but in a calculated manner. It is said that AI improves the content efficiency by 30%.
What to Do: Use tools like ChatGPT (for content planning and scripting), Canva Magic Studio (for design), Descript or CapCut AI (for video edits) and Later or Metricool (for scheduling and analytics). The goal is to spend less time creating and more time engaging.
7) Be Consistent and Post at the Right Time
No, you don’t have to post daily. However, you just can’t disappear for weeks and expect results. The algorithm favours creators who show up consistently, even if it’s just twice a week.
Here is a reality check: Posting consistently twice a week for six months will benefit you more than exhausting yourself with daily posts for one month and then disappearing from your audience. And yes, even the stories count in this.
Post when your audience is most active to maximise visibility in the social media algorithm. Social media postings during peak hours get 35% higher engagement.
Use analytics to identify the best times.
Experiment with posting schedules.
8) Go Live On Your Platforms Often
Live videos get priority on feeds. Use them to interact with your audience in real time, which the social media algorithm values.
Tips:
Announce your live schedule ahead of time.
Engage with viewers during the stream.
Final Verdict: Social Media Algorithms are Not Against You
Social media in 2025 isn’t about beating the algorithm; it’s about understanding it. It’s designed to surface content people care about. If you integrate these simple social media tips into your algorithm strategy, then you won’t need to chase hacks.
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Christopher Nolan’s latest undertaking comes with bravado. He has released the first official poster for The Odyssey, his screen version of Homer’s masterpiece. Fans unearthed and online. It’s basic but powerful. There is a decapitated Greek statue situated among smoke and flames.
Pictures that Say a Thousand Words
Simple and clean.
Black background.
Glowing embers float up.
Only statue remnants and kinetic lighting.
No cast shadows.
No panoramic vistas.
The poster challenges people to create the backstory behind the tagline. It set off rampant speculation. One favourite theory? An Athena statue, symbolising conflict divine.
The Odyssey Poster
The poster release is accompanied by a promise. An early teaser trailer, approximately 20 seconds, is imminent. It will possibly debut in cinemas, quite possibly accompanying Jurassic World Rebirth.
A Technical Milestone
Nolan is once again pushing the boundaries. The Odyssey will be the world’s first feature film captured entirely on 65mm IMAX film cameras. Cinematographer Hoyte van Hoytema is back. Filming takes place across Morocco, Scotland, Greece, Ireland, Iceland, and beyond.
The budget is a whopping $250 million, making this Nolan’s costliest film to date.
Star-Studded Voyage
Matt Damon stars as Odysseus. He’s joined by Tom Holland, Zendaya, Anne Hathaway, Lupita Nyong’o, Robert Pattinson, Charlize Theron, Jon Bernthal, and Benny Safdie, among others.
The script promises epic encounters: Polyphemus, Sirens, Circe, and Odysseus’s grand return to Penelope.
Reddit enthusiasts are already speculating over the statue’s meaning. One offers that it’s Athena—representing rebellion by the Roman gods. Meanwhile, historians criticize Matt Damon’s attire. They claim it’s more Roman than Greek—faulted in detail. But critics also note this isn’t a documentary—it’s cinematic myth-making.
Christopher Nolan
Why it Matters
Christopher Nolan cemented his legacy with Inception, Interstellar, and Oppenheimer. All defied the conventions of filmmaking. Now, he’s going full circle to mythic fiction. He’s employing IMAX to bring back the grand epic for a contemporary audience. Fans can’t wait. Will Nolan inject new vitality into the “sword and sandals” franchise?
The teaser trailer is coming soon. Stay tuned for the next installment of promotional announcements; anticipate more images, more behind-the-scenes cast, and more plot clues. The Odyssey sets sail in theaters July 17, 2026.
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A fast-moving brush fire in Southern California spread quickly on Sunday. Officials said it has burned at least 1,165 acres. The fire began around 3 p.m. near Wolfskill Truck Trail and Old Banning Idyllwild Road.
The Riverside County Fire Department confirmed that evacuation orders are active. They cover areas north of Poppet Flat Divide Truck Trail, south of Interstate 10, east of Highland Springs Avenue, and west of Old Cabazon Road.
The Wolf Fire has also impacted Highway 243. This road leads to the mountain town of Idyllwild, and travel in the area is facing disruptions due to fire activity.
Fire crews are battling the blaze under difficult conditions. Dry air and strong winds continue to challenge containment efforts. Red flag warnings remain in effect.
Officials have not determined what caused the fire. Investigations into the origin of the blaze are ongoing.
The Wolf Fire is not the only one burning in the region. It joins several other fires in Southern California. San Bernardino and Riverside Counties have also seen outbreaks.
CAL FIRE reports five active fires in the Inland Empire. These include both brush and wildland fires. Crews are working around the clock to manage all incidents.
The region’s weather remains a key concern. High temperatures and gusty winds make fire control more difficult. Authorities urge residents to stay alert and follow updates.
The smoke and fire also affect air quality. This adds health risks for those nearby. Residents are advised to stay indoors if possible.
A related report says Canadian wildfire smoke is worsening air quality. It is affecting several U.S. states. This adds pressure on emergency response teams.
No injuries or fatalities have been reported yet. Evacuation centres are being prepared. Updates will continue as fire crews assess the situation.
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Punjabi superstar Diljit Dosanjh is making waves on the internet once again! After his unforgettable performance at Coachella, he found himself facing some criticism from certain online groups. Some critics claimed he was neglecting Bollywood while carving out his global presence. But Diljit didn’t stay silent on the matter.
In a powerful statement, he said, “Mujhe Bollywood mein kaam karna bhi nahi, mujhe to music se pyar hai.”This bold response quickly spread like wildfire, silencing the naysayers and earning him even more love from fans and fellow artists.
His supporters rallied around him on social media, celebrating his honesty and commitment. His message was crystal clear: Music is more than just a job for him; it’s his true calling. And Diljit isn’t interested in chasing Bollywood stardom. He’s on a mission to showcase Punjabi music to the world.
A Historic Coachella Performance that Sparked the Buzz
Diljit made history as the first Punjabi artist to take the stage at Coachella, one of the largest music festivals on the planet. Sporting his iconic turban and traditional outfit, he stood proud, not just for Punjab but for all of India.
The audience was on their feet, dancing to his infectious beats, singing along, and celebrating a culture that often flies under the radar on the global stage. It was more than just a concert; it was a cultural awakening.
Even with all the success, some people questioned his choice to go global without the usual Bollywood stamp of approval. But Diljit remained unfazed. He never relied on Bollywood to shape his fame. Instead, he carved out his path, seamlessly blending Punjabi culture with a universal appeal.
His performance at Coachella showed that when the music is genuine and the energy is right, language barriers simply fade away.
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