Nike’s Latest Ad Is All About How Innovative Styles Meet Technical Craft

Feng Chen Wang is showcasing her exceptional creativity in the realm of sportswear, unveiling the inaugural collaboration between her brand and Nike. Wang is a Chinese-born London-based designer known for balancing highly technical constructions with sleek, futuristic silhouettes. The Feng Chen collection which is set to launch on September 28th is making its creative partnership with Nike a natural fit.

Nike × Feng Chen Wang 

The collaboration is the embodiment of Feng’s mantra ‘to own less is to own more’. The highlight of the collection, the Transform Jacket, embodies Wang’s commitment to intentional craftsmanship. The outerwear garment is an incredibly versatile piece that can be worn a multitude of 30 ways, featuring removable components for ultimate customization.

Meanwhile, other notable pieces in the collection include engineered knit garments that transcend mere performance. The crop top, bra, and tights mirror Feng’s dedication to daily well-being.

Check it out here:

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“As a designer, my creative inspiration often draws from my personal experiences, cultural upbringing, and the influences of people around me. Like Nike, I aim to create more inclusive and sustainable products,” says Feng Chen Wang.

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“The collection is intended to cater to everything, “Regardless of gender, age, body type, or what sports one likes to play, everyone can take pieces of a garment apart and combine them until a perfect match is found,” He noted.

While this isn’t Feng Chen Wang’s initial collaboration with Nike, it stands out as the most noteworthy. Considering the Chinese designer’s track record with previous partnerships, it has the potential to evolve into another enduring relationship.

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