Corporate brands are coming together to support the Black Lives Matter movement, the latest to join the bandwagon is Lego. The toy production company is taking a firm stand in helping the people and the organizations working for the Black lives matter movement.
Lego announced on Wednesday through Twitter that it will be donating $4 million to organizations dedicated to supporting black children. Not only this, but it has also decided to stop marketing for toy police characters and police-themed toy sets.
Lego Pledges Support to the Black Lives Matter Movement!
— LEGO (@LEGO_Group) June 3, 2020
A spokesperson for Lego responded to digital publication, Toy Book’s question regarding what products have been refrained from advertising as some Lego police sets were still being promoted on websites. Here’s what the spokesperson mentioned:
“We requested that our affiliate partners refrain from posting promotional LEGO content as part of our decision to respect #BlackOutTuesday and pause posting content on our social media channels in response to the tragic events in the US. We regret any misunderstanding and will ensure that we are clearer about our intentions in the future.”
Playsets promoting the Police, Fire department, and the White House are mainly the ones that have been called off from all sorts of promotional marketing.
Here’s the list of product removals Lego has shared with its affiliates:
However, it is essential to understand that Lego is not discontinuing these toy sets; they will still be available; the affiliates are simply being asked not to market them for the time being active.
The company took to social networks to post an additional statement of clarification for consumers.
We’ve seen incorrect reports saying we’ve removed some LEGO sets from sale. To be clear, that is not the case and reports otherwise are false. Our intention was to temporarily pause digital advertising in response to events in the US. We hope this clears things up. ♥️
— LEGO (@LEGO_Group) June 4, 2020
Various other corporate brands, including Nike, Ben & Jerry’s, L’oreal Paris, and others, have also shown their solidarity with the #BlackLivesMatter Movement.
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