An official launch event for Huawei’s P9 smartphone confirms a partnership with camera brand Leica as well as price, specifications and a launch date for the April release.

On sale from April 16 with pricing to start at €599, the P9 and its larger sibling P9 Plus represent an opportunity for Huawei to further align itself with aspirational values.

The Leica partnership looks to woo photography aficionados, touting best-in-class capabilities, while Huawei is also emphasizing “state-of-the-art industrial design.”


The P9 contains a 5.2in 1080p display, a Kirin 955 2.5GHz 64-bit processor, and a 3,000mAh battery; the P9 Plus comes with a 5.5in Press Touch display, a 3,400mAh battery, and a Rapid Charge feature that offers 6 hours of talk time after 10 minute’s charging.

Its launch event was held in London, and the UK was among 29 first wave markets named by Huawei in advance of an April 16 regional retail debut across Europe and the Middle East.

Four videos were released in support of the launch:
The Art of Craftmanship

The reinvention of smartphone photography

Stay tuned to Brandsynario for more updates.